From Captivating Fan Experiences to Interactive Litter Bins

By: Rebecca Byers - Jan 31, 2016
The top 2015 interactive trends showcase the unique ways brands sought to engage consumers. From vending machine benches that surprise consumers with candy bars to immersive athletic retail that allows shoppers to test our shoes on a treadmill ahead of a purchase, the shift toward interactive events that help consumers make connotations between the brand and the positive feeling associated with the experience.

One such winning example of a successful interactive campaign is a series of activations that celebrated the handful of NFL games played in London, England. Linking up with British agency Wasserman Interactive, NFL launched a variety of fan zones outside of the stadium ahead of the events that included drills that attendees could take part in.

To dive a little deeper into the role of interactive experiences in marketing, check out Trend Hunter's 2016 Trend Report.