Whiskas Australia's Catstacam Lets Cats Share Images to Instagram

By: Laura McQuarrie - Apr 7, 2015
References: facebook & psfk
In an attempt to better understand what goes on in the mind of a cat, Whiskas Australia developed Catstacam, a wearable device that captures imagery from the perspective of a four-legged furry friend. When the lightweight camera is worn like a collar, it captures movements every 20 seconds, triggered by a motion detector. These images are uploaded to Instagram, with a description that says: "If you notice any behaviour you’re curious about, simply ask a question using the hashtag #askwhiskas." Developed as a campaign to help owners bond with their pets, Whiskas' initiative gives pet owners a deeper understanding of why their cat is fond of activities like climbing or scratching.

To top it all off, the packaging that the camera comes in doubles as a cat toy. With many dog-centric photography products on the market like the GoPro Fetch harness, it's nice to see the world captured through the eyes of other pets as well.