In a joint venture of the Mexico City Ministry of Health and the private sector, individuals are able to earn a free subway ride by doing 10 squats.
Machines set up outside of 15 heavily trafficked subway stations are embedded with motion sensors that detect the set of squats and then dispenses a ticket. Regular subway fare is priced at approximately five pesos and individuals can register to be part of the program.
This unique public health initiative is a creative means of promoting healthy activity in a gamified manner. The city also planned to hand out pedometers to the first 80,000 people to register for the squats-for-subway-rides program.
A previous campaign in Moscow also allowed for the exchange of squats for subway fare, while a program in Singapore offered free subway rides to commuters in hopes of reducing urban auto traffic.
Workout-Bartered Subway Fare
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Retrospective Sneaker Installations
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Subway Bicycle Lanes
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