Hive's Bus Shelter Ad Trades Tweets for Heat

By: Laura McQuarrie - Mar 4, 2015
References: hivehome & prexamples
In order to advertise the Hive Active home heating system in a clever way, the brand set up a warming station at the Manchester Piccadilly Station. The way that a bus shelter shields commuters from the elements is already much appreciated, but Hive decided to take it a step further with a #TweetToHeat promotion.

People standing at the bus station could tweet using the hashtag to activate a 90-second blast of warm air. Because Hive is a home heating system that can be operated on-demand from a mobile device, this is a smart way to communicate that people will "Never have to heat an empty home" in a similar fashion. Since the brand gets to increase its reach on social media and commuters get to keep warm, this stunt is a win-win for everybody.