This Delicious Nutella Pop-Up in Brazil is the First of Its Kind

By: Rebecca Byers - Apr 24, 2015
References: estudiojacaranda.br & retaildesignblog.net
Located inside a mall in Sao Paulo, this Nutella pop-up does a great job of mimicking the iconic nutty spread's instantly recognizable packaging. Designed by Estudio Jacaranda, the kiosk is the first of its kind from the brand and could signal an upcoming expansion into kiosk locations.

The Sao Paulo Nutella pop-up kiosk boasts bar stools with orange legs and white seat cushions that resemble the lid of a Nutella jar. The kiosk has plenty of branded treats on offer, while it also features an epic display of shelf upon shelf of Nutella jars within a larger image of the jar, which will be recognizable from great distances. The cafe will serve crepes and other Nutella-filled pastries.