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From Homespun Soup Packaging to Package-Inspired Merchandising

By: Rebecca Byers - Published: Jan 31, 2016
The top 2015 branding trends showcase a variety of progressions that speak to shifting consumer values and how that relates to purchasing decisions. From artisan-inspired branding that conflates a product with a sense of homespun charm to unexpected experiential delights in the form of pop-up events, there are plenty of examples from 2015 that point to future trends for the year ahead.

One such example is Coca-Cola's gamified recycling program set up during this year's Rugby World Cup. Located in the fan zones of the World Cup stadium, the machine dispenses drinks via a smile-activated vending system and then guests are invited to compete to see how many bottles they can recycle in 60-seconds.

For more on the top branding trends, check our 2016 Trend Report. Stats for Top 100 Branding Trends of 2015 Trending: This Quarter & Hot
Research: 83,435 clicks in 16 w
Interest: 8 minutes
Concept: 2015 Branding Trends
Related: 888 examples / 683 photos
Segment: Neutral, 12-55
Comparison Set: 325 similar articles, including: branded experiential pop-up bars, recognizable minimalist logos, and embroidered logo parodies.