From Curbside Cupboard Pop-Ups to Floating Market Soda Pop-Ups

By: Rebecca Byers - Mar 18, 2016
Food and beverage activations serve as key brand touchpoints that highlight a product's best uses and helping consumers imagine how they themselves could make use of the offering. From temporary cafe pop-ups that feature celebrity chefs to festival kiosks serving up complementary frozen yogurt samples, there are plenty of examples that point to the future of experiential marketing in relation to food and beverage.

Held in Toronto's Queen West neighborhood during February 2016, the Campbell's Cantina was hosted by local celebrity chef Matt Dean Pettit and featured four of the brand's products incorporated with fresh ingredients. The interactive pop-up featured cooking tutorials with Pettit himself and the opportunity to try out his four soup creations for free. The event supported the brand's larger 'We All Soup' campaign and used the hashtag #WEALLSOUPTO.