Dorset Cereals Brand Launched a Breakfast Lodge Activation

By: Rebecca Byers - Aug 11, 2015
References: eventmagazine
Dorset Cereals is a British breakfast brand that is currently carrying out an experiential tour serving up some its best products. The mobile 'Breakfast Lodge' is currently touring the UK offering passersby the chance to try some of its signature cereal dishes. The immersive campaign has been situated outside supermarkets and at the beach, among other busy locations.

The Dorset Cereals mobile tour is offering samples of the brand's Ultimate Range products, including honey, chocolate and berry granola as well as organic nut and fruit-based mueslis.

The 'Breakfast Lodge' is set up as a food truck and features a self-serve cereal bar at which consumers can select their granola or muesli base and then top it off with milk and a variety of toppings. The cereals are also available for purchase from the 'Breakfast Lodge.'