Nespresso's Flagship Coffee Store Encourages Tasting and Discovery

By: Laura McQuarrie - Jul 15, 2015
References: nespresso & retaildesignblog.net
Nestled in the heart of Milan's Piazza San Babila, the Nespresso flagship coffee store is a perfect reflection of the city's forward-thinking attitudes towards design, fashion and food.

The store is styled like a boutique, complete with four different floors for shoppers to roam. When entering from the street, visitors are greeted to the aroma of coffee, which is periodically released into the air. With stations for discovering the latest Nespresso news, tasting the brand's signature flavors and chatting with coffee experts, the store puts a huge emphasis on discovery.

The store also features a self-service station for making automated purchases, where consumers can choose a capsule and pay with ease. Additionally, this location serves as a place that shoppers can pick up any Nespresso products ordered online or via phone.