The Nescafé Dolce Gusto Neo Store is Eco-Focused
Michael Hemsworth — September 21, 2023 — Business
References: gutorequena & yankodesign
The Nescafé Dolce Gusto Neo store is a pop-up cafe constructed with style and sustainability in mind to provide citizens and visitors of São Paulo, Brazil with a new kind of retail experience.
The structure is characterized by its simple, naturalistic and stylish form that has been 3D-printed using a mix of glued laminated timber (GLT) sourced from reforested pine trees along with fixed axes. The space maintains an open-concept feel thanks to a total of five glass door archways that look out onto the surrounding landscape of the public park it's situated in.
The Nescafé Dolce Gusto Neo store is positioned as a first-of-its-kind for Latin America and draws inspiration from the profile of the coffee flower, which is better revealed with an eagle eye view.
The structure is characterized by its simple, naturalistic and stylish form that has been 3D-printed using a mix of glued laminated timber (GLT) sourced from reforested pine trees along with fixed axes. The space maintains an open-concept feel thanks to a total of five glass door archways that look out onto the surrounding landscape of the public park it's situated in.
The Nescafé Dolce Gusto Neo store is positioned as a first-of-its-kind for Latin America and draws inspiration from the profile of the coffee flower, which is better revealed with an eagle eye view.
Trend Themes
1. Biodegradable 3d-printed Pop-up Cafes - The Nescafé Dolce Gusto Neo store showcases the trend of constructing pop-up cafes using sustainable materials and 3D-printing technology.
2. Sustainable Retail Experiences - The Neo Store in São Paulo introduces a new kind of retail experience that combines style, sustainability, and an open-concept design.
3. Nature-inspired Architectural Designs - The cafe's structure draws inspiration from the profile of a coffee flower, showcasing the trend of incorporating naturalistic and stylish forms in architectural designs.
Industry Implications
1. Coffee Retail - The Nescafé Dolce Gusto Neo store revolutionizes the coffee retail industry by creating a unique and eco-focused pop-up cafe experience.
2. Green Technology - The use of 3D-printing technology and sustainable materials in the construction of the Neo Store highlights the potential for innovation in the green technology industry.
3. Architectural Design - The design and construction techniques employed in the creation of the pop-up cafe demonstrate how architectural design can be influenced by nature and sustainability.
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