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Top 100 Marketing Trends in August

From Digital Celeb Shopping Experience to Virtual Poolside Shop

— August 26, 2023 — Marketing
As the vibrant month of August 2023 unfolded, businesses witnessed an array of cutting-edge marketing trends that shaped the landscape of entrepreneurship. Among the standout innovations were Digital Celeb Shopping Experiences, where brands collaborated with influencers to create interactive and immersive shopping journeys, revolutionizing customer engagement.

Moreover, Virtual Poolside Shops offered a novel way for consumers to browse and purchase products from the comfort of their homes, adding a touch of excitement and convenience to the shopping experience.

In the realm of media, AI-Generated Magazine Covers emerged as a game-changer, using artificial intelligence to curate visually stunning and captivating covers that enticed readers and increased magazine sales.

These top 100 business trends in August 2023 showcased the growing importance of embracing technological advancements and customer-centric approaches, propelling marketing strategies to new heights and empowering businesses to thrive in the digital age.
8.2
Score
Popularity
Activity
Freshness
100
Food Can Foil Seals
Food Can Foil Seals
The Eviosys 'Ecopeel' Reduces Carbon Emissions for Canned Foods
<
99
Sophisticated Fashion Collaborations
Sophisticated Fashion Collaborations
Willie Norris and Outlier Release a Co-Branded Drop
<
98
Automaker-Branded Limited-Edition Collections
Automaker-Branded Limited-Edition Collections
Mercedes-Benz and Superplastic Release a New Capsule
<
97
Tennis-Themed Eyewear Experiences
Tennis-Themed Eyewear Experiences
The Polo Ralph Lauren x Wimbledon Experience is Immersive
<
96
Boat Shoe Beer Holders
Boat Shoe Beer Holders
Natty Light & Sperry Team Up to Turn Your Boat Shoes Into Beer Holders
<
95
Vegan Ice Cream Tours
Vegan Ice Cream Tours
Oatly is Launching a Vegan Soft Serve Menu Item and Tour Across the U.K.
<
94
Athlete-Celebrating Snack Packaging
Athlete-Celebrating Snack Packaging
This Cracker Jill Packaging Commemorates Women in Sports
<
93
Free Branded Racing Games
Free Branded Racing Games
'Disney Speedstorm' Will be Free for All Players on September 28th
<
92
Zero-Gravity Hard Seltzer Bars
Zero-Gravity Hard Seltzer Bars
The Truly Zero Gravity Bar is Opening on a Training Aircraft
<
91
Tax-Deductible Snack Breaks
Tax-Deductible Snack Breaks
KitKat Created a One-Day Event for the End of the Tax Year
<
90
Writer's Strike-Supporting Campaigns
Writer's Strike-Supporting Campaigns
Pure Rush Soap Debuts Campaign to Support WGA Writers Strike
<
89
Hybrid Beauty Events
Hybrid Beauty Events
SEPHORiA: House Of Beauty Can Be Experienced in Person & Virtually
<
88
Locally Focused Visionary Tableware
Locally Focused Visionary Tableware
IKEA's Design Lab Presents the New Products of Place Campaign
<
87
Horror-Themed Virtual Islands
Horror-Themed Virtual Islands
Fortnite's Island Shares a Peek at Themes from the 'Talk to Me' Film
<
86
London-Inspired Sporty Campaigns
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
<
85
Bespoke Vehicle-Inspired Partnerships
Bespoke Vehicle-Inspired Partnerships
Can-Am & The Shoe Surgeon Create Bespoke Sneaker Designs
<
84
Card-Themed Craft Beers
Card-Themed Craft Beers
Norwalk Brew House and Don Clemente Lotería Made Cans Inspired by Lotería
<
83
Forest Bathing Beauty Pop-Ups
Forest Bathing Beauty Pop-Ups
Tatcha's Immersive Pop-Up Connects the Senses to Nature
<
82
Virtual Coin Drop Games
Virtual Coin Drop Games
Taco Bell Coin Drop is Being Revived Digitally via the Brand's Mobile App
<
81
Limited-Edition Collector's Boxsets
Limited-Edition Collector's Boxsets
PLEASURES Collaborates with Hat and Beard Press
<
80
Women's Football Pubs
Women's Football Pubs
The Queen’s Header is Dedicated to Screening Only Women's Football
<
79
AI-Powered Cruise Invitations
AI-Powered Cruise Invitations
Virgin Voyages' Jen AI Has Jennifer Lopez Invite People Aboard
<
78
Multi-Functional Milky Sunscreens
Multi-Functional Milky Sunscreens
Savor Beauty's Radiance Sun Milk is Versatile
<
77
AI-Generated Taco Creations
AI-Generated Taco Creations
Velvet Taco Has Created an AI-Generated 'Chat GPTaco'
<
76
Margarita Emergency Hotlines
Margarita Emergency Hotlines
Altos Tequila's "Hot Lime" is a Helpline and Lime Delivery Service
<
75
Community Commerce Pop-Ups
Community Commerce Pop-Ups
TikTok Shop UK Opened a Pop-Up on London's Oxford Street
<
74
Virtual Tanner Try-Ons
Virtual Tanner Try-Ons
Bondi Sands' Virtual Try-On Experience Finds Perfect Self-Tan Shades
<
73
Nostalgic Emo Band-Inspired Shoes
Nostalgic Emo Band-Inspired Shoes
adidas is Channelling Teen Angst with the Fall Out Boy Sneakers
<
72
Bar Snack Pizzas
Bar Snack Pizzas
The Tombstone Bar Snacks Pizza Shares a Sampling of Favorite Late-Night Eats
<
71
Subterranean Garden Installations
Subterranean Garden Installations
Tideway is Bringing Attention to the Thames Tideway Tunnel
<
70
Wellness-Focused Herbal Supplements
Wellness-Focused Herbal Supplements
Balance Blends Seeks to Alleviate Everyday Stressors
<
69
Tea-Scented Back Waxes
Tea-Scented Back Waxes
Twisted Tea Created Wax That Smells Like Its Original Hard Iced Tea
<
68
Condiment Emoji Petitions
Condiment Emoji Petitions
On World Emoji Day, Zaxby's is Campaigning for the "Saucemoji"
<
67
AI-Generated Shopping Campaigns
AI-Generated Shopping Campaigns
Sandton City's Latest Campaign Integrates Smart Technology
<
66
Recyclable Paper-Made Packaging Solutions
Recyclable Paper-Made Packaging Solutions
Mondi FunctionalBarrier Paper Ultimate is Sustainable
<
65
Interactive Metaverse Branding Experiences
Interactive Metaverse Branding Experiences
Slim Jim Launched a New Web3 Destination
<
64
Playful Cartoon-Inspired Footwear
Playful Cartoon-Inspired Footwear
The Sanrio x Converse Line Includes Beloved Cartoon Characters
<
63
Music-Inspired Avatar Campaigns
Music-Inspired Avatar Campaigns
Bang & Olufsen Launches the See Yourself in Sound Ad
<
62
Lie Detector Test Cans
Lie Detector Test Cans
Simply Spiked Lemonade™ Introduces the #KeepitRealCan Campaign
<
61
Cartoon Underdog Soda Campaigns
Cartoon Underdog Soda Campaigns
Tractor Beverage Company Launches a Moving New Campaign
<
60
Drinker-Specific Sunscreens
Drinker-Specific Sunscreens
Beavertown Brewery Made a Sun Care Product for Beer Drinkers
<
59
Tea-Infused Rosé Ice Pops
Tea-Infused Rosé Ice Pops
Leaves of Leisure and FrutaPOP Boast a Refreshing Offering
<
58
Multi-Sensory Skincare Exhibitions
Multi-Sensory Skincare Exhibitions
The SK-II SECRET KEY HOUSE Spotlights the Power of PITERA
<
57
Superhero-Inspired Protein Powders
Superhero-Inspired Protein Powders
GNC Pro Performance 100% Whey Protein Has a New Marvel Theme
<
56
Colorful Vivid Small Automobiles
Colorful Vivid Small Automobiles
Fiat Presents a New Colorful Update Transforming its Grey Cars
<
55
Immersive Cleanser Pop-Ups
Immersive Cleanser Pop-Ups
CeraVe Cleanser Playland Shares the Fun of Facial Cleansing
<
54
Personalized AI Album Covers
Personalized AI Album Covers
Hennessy Created an AI Tool That Turns Selfies into Hip-Hop Album Art
<
53
Virtual Poolside Shops
Virtual Poolside Shops
The Lacoste Virtual Shop Has an Exclusive Space for Members and NFT Owners
<
52
Pour-Over Milk Tea Coffees
Pour-Over Milk Tea Coffees
Copper Cow Coffee Brings Back the Fan-Favorite Milk Tea Coffee Latte
<
51
Anti-Loyalty Memberships
Anti-Loyalty Memberships
Dis-Loyalty Actively Rewards Members for Exploring New Destinations
<
50
Tennis Icon-Inspired Collections
Tennis Icon-Inspired Collections
Wilson Sportswear's Modern Icons Collection is Performance-Driven
<
49
Square-Shaped Soccer Balls
Square-Shaped Soccer Balls
Oliver Binnian and Willem Slegers Designs the UNPLAYABALL
<
48
Stylish Footwear Collaborations
Stylish Footwear Collaborations
Palace Skateboarding and Vans Collaborate on the Palace Vans Low
<
47
Japanese Culture-Inspired Homeware
Japanese Culture-Inspired Homeware
Nigo‘s HUMAN MADE is Launching a Range of Home Hoods
<
46
Fully Recyclable Condiment Packaging
Fully Recyclable Condiment Packaging
Heinz Tomato Ketchup Squeezy Bottles Have a New Cap Design
<
45
Celebratory Convenience Store Apparel
Celebratory Convenience Store Apparel
The 7-Eleven 7/11 Birthday Collection Commemorates 96 Years
<
44
Hospitality-Themed Shoe Designs
Hospitality-Themed Shoe Designs
The JJJJound x Vans Collaboration Embraces Minimalism
<
43
Pet-Inspired Culinary Celebrations
Pet-Inspired Culinary Celebrations
Fancy Feast is Marking International Cat Day with a "Feastival"
<
42
Traveling Fine Art Campaigns
Traveling Fine Art Campaigns
EasyJet's Get Out There Features Mona Lisa, The Thinker and More
<
41
NFC-Enabled Face Stickers
NFC-Enabled Face Stickers
Shu Uemura's Limited-Edition Stickers Create Digital Content
<
40
Commemorative Art Installations
Commemorative Art Installations
npz studio+ Was Commissioned to Create the Fabric of Bell
<
39
Anime-Inspired Clothing Collections
Anime-Inspired Clothing Collections
UNIQLO Collaborates with Chainsaw Man on a New Capsule
<
38
AR Selfie Booths
AR Selfie Booths
BBC's Pop-Up Booth Lets Passersby Try on Augmented Reality Animal Masks
<
37
Nostalgic Soccer Jersey Designs
Nostalgic Soccer Jersey Designs
Liverpool Football Club and Nike Unveil the 2023/24 Jerseys
<
36
Eco-Friendly Consumable Packaging
Eco-Friendly Consumable Packaging
This Biodegradable Composite Packaging is Transparent and Edible
<
35
Summer-Ready Scotch Whisky Pairings
Summer-Ready Scotch Whisky Pairings
The Balvenie Makes Pairing Suggestions for Its High-End Range
<
34
Insulated Ice Cream Totes
Insulated Ice Cream Totes
The Halo Top Pint Pack is a Crossbody Bag for Taking Ice Cream to Go
<
33
Sporty Visual Fashion Campaigns
Sporty Visual Fashion Campaigns
PUMA and NOAH Join Forces on a New Sporty Campaign Series
<
32
Gentle Pet Grooming Products
Gentle Pet Grooming Products
Floof Relies on Science and Gentle, Natural Ingredients
<
31
Graphic Soccer Fashion Lines
Graphic Soccer Fashion Lines
PUMA Collaborates with Manchester City, and BlackEyePatch
<
30
Playful Cafe Merch Collections
Playful Cafe Merch Collections
This Dunkin' Merch Celebrates the Summer Season
<
29
Nostalgic Luxury Sleepwear
Nostalgic Luxury Sleepwear
The Barbie x Karen Mabon Collection Shares Stylish Retro Prints
<
28
Spice Starter Sets
Spice Starter Sets
Just Spices Starter Set Features Eight Versatile Blends and a Spice Guide
<
27
Snackable Prenatal Supplements
Snackable Prenatal Supplements
Tend is a Real-Food Prenatal Supplement, Delivering Strong Benefits
<
26
Ice Cream Summer Activations
Ice Cream Summer Activations
Halo Top Canada Kicks Off Summer with a Feel Good Summer Campaign
<
25
Financial Literacy Board Games
Financial Literacy Board Games
Chime Launches a Gamified Financial Literacy Initiative
<
24
Technical Sausage Roll Jackets
Technical Sausage Roll Jackets
Greater Goods Launches a Cheeky All-Conditions Technical Jacket
<
23
Heat-Sensitive Vending Machines
Heat-Sensitive Vending Machines
Sprite's Vending Machine Drops a Drink When Temperatures Rise
<
22
All-Pink Corner Shops
All-Pink Corner Shops
The Proper x Barbie Shop Shares Co-Branded Popcorn Packs
<
21
Multi-Sensory High-End Foootwear Events
Multi-Sensory High-End Foootwear Events
Moncler’s Studio Ascenti Presented Its Design in Paris
<
20
Gaming-Inspired Fashion Collections
Gaming-Inspired Fashion Collections
Charli Cohen x Diablo IV Hit Selfridges Stores in the UK
<
19
AI-Generated Magazine Covers
AI-Generated Magazine Covers
Glamour Bulgaria's August Issue Has a 100% AI-Generated Photo
<
18
Digital Celeb Shopping Experiences
Digital Celeb Shopping Experiences
This Walmart Digital Shopping Experience Has Customized Carts
<
17
Vibrant Doll-Inspired Athletic Collections
Vibrant Doll-Inspired Athletic Collections
The New YITTY Collection is Colorful and Playful
<
16
Ultrasonic At-Home Beer Dispensers
Ultrasonic At-Home Beer Dispensers
The Guinness MicroDraught 2.0 Elevates Beer Drinking
<
15
Bio-Enhanced Skincare Ranges
Bio-Enhanced Skincare Ranges
Orveda's Signature Products are Powerful and Effective
<
14
Hater-Created Music Videos
Hater-Created Music Videos
Liquid Death's Greatest Hates Volume III Features Social Media Comments
<
13
Ultra-Luxurious Single-Malt Scotch Bottles
Ultra-Luxurious Single-Malt Scotch Bottles
Old Pulteney's Bow Wave Dates Back 45 Years
<
12
Graphic-Adorned Summer Fashion Collections
Graphic-Adorned Summer Fashion Collections
Boys Lie's June Collection Drop Was Stunning
<
11
Beautifying Beach Club Pop-Ups
Beautifying Beach Club Pop-Ups
NYX Professional Makeup's Covent Garden Pop-Up is Barbie Pink
<
10
Actress-Starring Clog Campaigns
Actress-Starring Clog Campaigns
The New MCM x Crocs Campaign Stars Lindsay Lohan
<
9
Nude-Friendly Hiking Trails
Nude-Friendly Hiking Trails
Bear Naked and Gaia GPS Launched a First-of-Its-Kind Trail System
<
8
French Fry-Shaped Pop-Ups
French Fry-Shaped Pop-Ups
McDonald's Fry-Thru Only Serves Medium Fries & International Sauces
<
7
Dynamic CGI Mascara Campaigns
Dynamic CGI Mascara Campaigns
Maybelline New York Unveils an Activation with a Giant Mascara
<
6
Branded Automated Pizza Kiosks
Branded Automated Pizza Kiosks
The DiGiorno Pizza Vending Machine Offers a Fresh Pie in Minutes
<
5
Doll-Themed Fashion Collections
Doll-Themed Fashion Collections
Bloomingdale’s Celebrates the Barbie Movie with New Capsule
<
4
Limited-Edition Festival Fashion Collections
Limited-Edition Festival Fashion Collections
Forever 21 Partners with Bunny Zingler & Rolling Loud
<
3
Horror-Themed Phone Campaigns
Horror-Themed Phone Campaigns
Samsung's Join the Flip Side Takes Cues from 90s Horror Movies
<
2
Adult Content-Themed Beers
Adult Content-Themed Beers
Lauren Beers Debuts 'OnlyCans' to Promote Her Pub to Local Customers
<
1
NASA-Inspired Watch Designs
NASA-Inspired Watch Designs
Casio Designs the G-SHOCK DW6900NASA237, Inspired by Nasa
<