The New ASICS Flagship in Paris Offer High-Tech Customization

By: Rebecca Byers - Aug 21, 2015
References: retaildesignblog.net
The recently debuted ASICS flagship in Paris is a high-tech experiential retail concept that features state of the art fitness equipment. The first showcase of the brand's new retail concept, the store's impressive technological offerings power a customization service called 'ASICS Motion ID.'

The 'ASICS Motion ID' system boasts cutting edge motion sensor technology that captures an individual's natural posture and style of movement in order to help staff recommend the right running shoe for their athletic pursuits.

The vibrant multistory ASICS flagship features stylized neon signs and color-coordinated mannequins that are enough to tempt almost anyone into taking up running.

The immersive in-store concept recently debuted by ASICS is a powerful example of the progression of retail marketing.