The Adidas Supercolor Light Show Took Place Off Hackney Reservoir

By: Rebecca Byers - Apr 9, 2015
References: instagram & hypebeast
A recent Adidas Supercolor light show off of London's Hackney Reservoir that made great use of social media platforms to creative an immersive and interactive event. The event venue offered the unique chance for guests to control the color of the lights throughout the space by tweeting the Supercolor hashtag.

The event mirrored a similar launch in Seoul, which featured a section of the flagship store's studio covered in colorful drawings done by visitors, and included a performance by Pharrell Williams himself, while Mashmallow Lazer Feast provided a synchronized laser show projected on top of the water.

The venue also boasted a mesmerizing Sneaker Tree with each of the 50 shades of the Supercolor shoe. This Adidas Supercolor light show is a great example of an interactive brand experience that is ultra shareable over social media.