Old Spice's Vending Machine Accepts Tokens from the Earth

By: Laura McQuarrie - Feb 20, 2015
References: youtube & brandingmagazine
The popularity of vending machine campaigns have totally exploded over the last couple of years. While you might think that all of the creative ideas have been used up, Old Spice came up something new and novel with its Nature Exchange Vending Machine.

The machine was set up in Grand Central Terminal’s Vanderbilt Hall in New York City, serving as a place where people could turn in natural things like twigs, acorns, snake skins or prizes. The crazier items that were turned in, like a lucky four leaf clover, were met with rewards to match. It's worth noting that this vending machine was set up during the winter season, so people really had to make an effort to scavenge for the good stuff. Ultimately, the machine was tied to a promotion for the Timber, Amber and Citron Old Spice scents.