Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,592 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,086 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,086 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,592 cutting edge ideas.

TV Superfan Posters

HBO Helped Fans Become Part of Game of Thrones Posters at SXSW

— March 16, 2015 — Marketing
Many GOT superfans were drawn to SXSW 2015 to immerse themselves in #SXSWesteros and the chance to take home a personalized Game of Thrones poster as a souvenir.

As well as getting to claim the Iron Throne, fans were invited to sip Three-Eyed Raven ale, a new GOT beer that will be launching this spring. One of the best and most interactive experiences was an exhibit that had fans get on stage with a sword and destroy digital targets on a screen. As a result, Game of Thrones-style images begin to appear in the same shape as the silhouette of a fan's face, which was then turned into a Game of Thrones poster that resembled the look of the mighty throne. As well as providing fans with an experience to remember, having a memento to take home helps to reiterate how epic this franchise is.
Trend Themes
1. Fan-activated Event Experiences - Brands can create interactive experiences for fans that allow them to personalize and take home unique souvenirs that strengthen brand loyalty.
2. Transmedia Storytelling - Using multiple platforms and mediums such as TV, beer, and experiential marketing, brands can tell a larger and more immersive story that engages fans more deeply.
3. Brand-integrated Beverages - Collaborating with breweries to create branded beverages such as Three-Eyed Raven ale can provide fans with an immersive and memorable sensory experience that strengthens brand loyalty.
Industry Implications
1. Entertainment - Entertainment companies can create immersive experiences for fans that tie into their franchises and offer personalized souvenirs to strengthen brand loyalty.
2. Beverage - Beverage companies can collaborate with entertainment franchises to create branded drinks that provide fans with a sensory experience that strengthens brand loyalty.
3. Marketing - Companies can use experiential marketing to create fan-activated events and transmedia storytelling that engross customers and strengthen brand loyalty.
5.1
Score
Popularity
Activity
Freshness