Ontario's First Retail Samsung Store Emphasizes Consumer Engagement

By: Laura McQuarrie - Aug 5, 2015
References: pages.samsung & marketingmag
Whether it's a piece of clothing, a food product or a tech gadget, many consumers value being able to try before they buy—knowing this, the newest Samsung store in Ontario will put a huge emphasis on these kinds of experiences.

The Samsung store at Sherway Gardens will be the largest of Samsung's Canadian stores, featuring plenty of spaces for consumers to engage with the latest tablets, phones and other emerging consumer electronics. In the "experience zone," consumers will be invited to get a hands-on look at technology, especially from forming partnerships with big brands in the music and sports industries.

As the CMO at Samsung Canada, Mark Childs says: "Our focus is on bringing the brand to life in a really tangible way, in a premium experience in this new mall."