Utilitarian Statement

Men embrace bomber and varsity jackets as a versatile style staple

Implications - As the fashion world begins to push the boundary of men's statement fashions, bomber jackets and varsity jackets have emerged as one particularly convenient and simple way to assert one's personal style. An easy way to complete any outfit, such statement jackets showcase the cyclical nature of fashion and suggest a re-visitation of the classic silhouette and its versatility in accommodating modern references without compromising a vintage aesthetic. In addition to suggesting a heightened mainstream interest in men's fashion, this highlights the desire for wardrobe pieces that are versatile.
SCORE: 5.6
This Year and Warm Top 6 Examples: 10,156 Total Clicks Feb 15 - Mar 16
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DEMOGRAPHICS
Dual-Purpose Outerwear - The ISAORA Reversible Bomber Jacket Can Be Worn in Multiple Ways
SCORE: 6.4
Hot 2,666 Clicks Pub: Nov 18, 15
Dual-Purpose Outerwear
The ISAORA Reversible Bomber Jacket Can Be Worn in Multiple Ways
The idea of a single-use product is becoming more archaic to modern consumers who are constantly on the hunt for items that will stretch their dollar as far as possible, so the ISAORA Reversible... [More]
High-Fashion Varsity Jackets - These Jackets by Valentino are Stitched with Butterflies and Flowers
SCORE: 6.3
Hot 2,875 Clicks Pub: Aug 5, 15
High-Fashion Varsity Jackets
These Jackets by Valentino are Stitched with Butterflies and Flowers
Valentino unveils a daring collection of elegant high-fashion varsity jackets. These newly released jackets were featured in Milan and will be part of Valentino’s collection to be released in... [More]
Celebratory Fashion Style Collections - The Stussy x Fragment Line Honors 35 Years of Hip Fashion
SCORE: 5.8
Hot 1,527 Clicks Pub: Nov 13, 15
Celebratory Fashion Style Collections
The Stussy x Fragment Line Honors 35 Years of Hip Fashion
Skater and sportswear brand Stussy recently teamed up with Hiroshi Fujiwara’s company Fragment Design to create a celebratory style collection that hours Stussy passing its 35th anniversary.... [More]
Whale-Embossed Jackets - Thom Browne's Jacquard Varsity Jacket Makes Free Willy Look Fashionable
SCORE: 3.8
Warm 810 Clicks Pub: Aug 24, 15
Whale-Embossed Jackets
Thom Browne's Jacquard Varsity Jacket Makes Free Willy Look Fashionable
Designer Thom Browne has released another whale-inspired statement piece with the unveiling of his Whale Stamp Jacquard Varsity Jacket. This cool jacket is a piece taken from the designer’s... [More]
Canadian Rapper Fashions - This OVO x Roots Canada October Varsity Jacket is a Limited Release
SCORE: 4.3
Mild 1,755 Clicks Pub: Feb 26, 15
Canadian Rapper Fashions
This OVO x Roots Canada October Varsity Jacket is a Limited Release
Debuted by Drake himself at a recent PARTYNEXTDOOR concert in New York City, the OVO x Roots Canada October Varsity Jacket is a stylish 100% bison leather jacket that advertises your dedication to... [More]
Statement Leather Bombers - This Varsity Jacket Pays Homage to the Historic Black Panther Party
SCORE: 3.8
Mild 523 Clicks Pub: Nov 3, 15
Statement Leather Bombers
This Varsity Jacket Pays Homage to the Historic Black Panther Party
These leather bombers provide more than just a stylish layer but carry a political message and are a cultural tribute to the Black Panther Party. The B.P.P.F.S.D. was a militarized organization in... [More]
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