G-Star's Denim Collection is Displayed in the Palais de Tokyo

By: Mishal Omar - Apr 11, 2017
References: g-star & retaildesignblog.net
G-Star is a Netherlands denim fashion brand that recently displayed its denim collection in a presentation at the Palais de Tokyo in Paris.

The layout of the collection has a distinct military theme, with mannequins lined up in a symmetrical fashion with their heads turned down. The pieces come in simple, pale or dark denim colors and are lined up within their own color themes. The display's stark and somber theme makes it ideal for viewing, and its museum-like set up ensures that consumers can actually take the time to look at each piece in detail.

G-Star's unique denim display offers a detailed look into the brand's products while also selling consumers on its originality and fashion-forward vision.