Chevron-Covered Facades

This New L'ecrin Store by Hiroshi Nakamura Resembles a Glass Jewelry Box

Japanese architect Hiroshi Nakamura and his studio recently completed renovations on the L'ecrin boutique in Tokyo that resembles a glass jewelry box, which is fitting given the brand's namesake is French for jewel box. The shop, located in Tokyo's Nishi-Azabu ward, sparkles when light hits the chevron-covered glass facade, making it an eye-catching addition to the block.

The glass facade was created by making chevron-shaped imprints and was inspired by in the inside of an Hermes bag. The glass jewelry box boutique will continue to specialize in accessories, with the wall of Hermes Birkin bags clearly on display through the metallic imprinted windows.

This retail concept is a design that feels as exclusive as the handbags, almost giving off the appearance of a museum, which solidifies it as a luxury consumer experience.

Chevron-covered Facades
Innovative use of chevron-shaped imprints creates a striking and unique visual effect on building facades.
Glass Jewelry Box Boutiques
The use of glass facades and minimalist design provides a luxurious and exclusive retail experience.
Metallic-imprinted Windows
Incorporating metallic imprints on storefront windows can create a high-end and visually captivating display that draws in customers.

Industries Being Reshaped

Fashion
Fashion retailers can consider incorporating innovative and eye-catching storefront designs in order to create a unique retail experience for customers.
Real Estate
Real estate developers can invest in building designs that incorporate modern and visually distinct storefronts in order to attract tenants and increase retail value.
Architecture
Architects and designers can explore new and innovative ways to use building materials and designs to create visually striking storefronts that enhance the overall aesthetic of a building.
SCORE
2.3 out of 10
GENDER
30% Men70% Women
MARKETTop markets: Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 30%
Activity 32%
Freshness 8%

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