The McDonald's 'Taste Crafted' Menu Offers Customized Meals

By: Jana Pijak - Dec 7, 2015
References: mcdonalds & ocregister
A new 'Taste Crafted' menu from McDonald's was recently released at SoCal restaurant locations and lets patrons customize their meal and even their desired level of table service. Featuring a variety of flavor profiles including favorites like Buffalo Bacon, this burger menu gives food fans a chance to get creative with a multitude of tasty toppings.

Targeting a more health-conscious demographic, this menu by McDonald's allows restaurant visitors to build their own sandwich from scratch. Though they are choosing toppings from a menu with pre-selected ingredients, patrons can expect to see a variety of delicious garnishes like applewood smoked bacon, blue cheese spread, shredded lettuce and classic tomato.

This bespoke burger menu boasts more variety than standard fast food offerings and lets food fans create more desirable meals. Appealing to millennial sensibilities, the restaurant's latest marketing move puts health-conscious consumers in control of what they're eating.