2011 Trend Reports + PRO Subscriptions
As the world's #1 most popular, largest collection of cutting edge micro-trends, Trend Hunter has developed an unrivaled trend report platform. We have the unique ability to crowdsource ideas from our 36,863 Trend Hunters and leverage our 253,000,000 views of data to identify emerging patterns.
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Trend Hunter
PRO
• 884 PRO Trends Online
• 35,360 Examples • Weekly Updates   $45 / Month (NEW!)
12-Month Subscription |
2011 Trend Reports
• 350+ PRO Trends (PDF)
• 3,000+ Examples • Q2, Q3 and Q4 Updates  $960
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Special Offer
• Trend Hunter PRO
• 2010 Trend Reports • Special Extras |
Our Unrivaled
Methodology
Trend Hunter's Crowdsourced Insight represents the next generation of trend reports. Unlike trend reports created by individuals and small teams, we have the world's largest trend spotting network to crowdsource thousands of interesting ideas each month.
Taking this concept a leap further, we're the only company that can leverage millions of weekly views to crowd filter the best articles to identify clusters with the potential to spark innovation.
Our Top 5 Advantages
1. Crowdsourced
Our content is collected by a global network of 36,863 Trend Hunters, the world’s largest trend spotting network
2. Crowd Filtered
With the world's largest audience of trend spotters, we're able to crowd filtered our 83,000 trend database down to "the best" 9,072 micro-trends. We then group these into meaningful patterns to create our 884 PRO Trends.
3. Measured
Only Trend Hunter scores micro-trends for popularity, leveraging 200,000,000 page views to bring you a measure of what's important
4. Hyperlinked
Dive deeper - all 9,072 micro-trends link to our online articles, including thousands of videos and galleries. In addition, Trend Hunter PRO features 35,360 related articles, to further spark ideas.
5. Critically Acclaimed Content
Routinely sourced by the media, Trend Hunter is a source of inspiration for industry professionals, aspiring entrepreneurs and the insatiably curious. There are thousands of citations of Trend Hunter, including: The Economist, The Financial Times (40+ times), CNN (3x), BNN (6x), Inc, BusinessWeek, Fast Company, MTV, FOX Business News, CTV, CBC, The Globe and Mail, Entertainment Tonight (6x), and more.
Capitalizing on the 2010 / 2011 Trend Reports
"Chaos Creates Opportunity" - 2011 will create tremendous opportunity for those companies able to identify emerging trends. Disney, CNN, MTV, Hyatt, Burger King, FedEx, Microsoft, Apple, Fortune, GE, and Hewlett-Packard are just a few of the companies founded during periods of economic recession. Dramatic change and simple evolution give birth to new consumer needs and market trends. Our 2010 / 2011 Trend Reports and Trend Hunter PRO subscription are the MOST in-depth, crowdsourced, measured collection of these cutting edge ideas.
Exploiting Chaos - To help you get the most of your 2010 / 2011 Trend Report, we're sending each PRO member a signed copy of EXPLOITING CHAOS, Jeremy Gutsche's award-winning book. One of Inc Magazine's Best Books for Business Owners, CEO Read's Books to Watch, and the Gold Medal Axiom Book Award Winner, Exploiting Chaos has been featured in BusinessWeek, BNN, The National Post, CBC, City TV, and Fast Company. The book will teach you how to leverage trends and innovation to filter noise, harness trends and unleash opportunity.
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Top 20 Trends in 2010 (VIDEO)
To get you inspired, we've also released a free video of the Top 20 Trends in 2010; a collection of our favorite patterns in the 2010 Trend Report. The trends include: Rental Culture, Unservice, Peacocking, Half Formal, Prodependence, Not-So-Tricky Picky, DIY Healthcare, Nostalgia Marketing, Crowdsourced Campaigns, Exposed Vulnerabilty, Simpletising, Ecopolitan, Greenpliances, Nomadabodes, Pop-Uptailing, Life-Swapping, DIY Décor and Next Besting.
Pro / Trend Report FAQs
What is a PRO Trend?
A PRO Trend is a cluster of inspiration, the result of crowd-filtering micro-trends to uncover unique patterns. A PRO Trend differs from a micro-trend in that it offers a broader, more macro view of key patterns in today’s marketplace, which can help stimulate new ideas for innovation and strategy.
What's the difference between an example and a related example?
Each PRO Trend features examples chosen by our Trend Research team that are considered to be immediately relevant to the trend. We also provide up to 40 related examples to help you spark creativity even further.
Are the industry trend reports different from the regular trend report?
The regular trend report is a full compilation of the individual industry reports. Because it is such a large report, we have broken it down by industry to make it easier for you to locate trends that are relevant to your brand. Note that inspiration can come from many different areas so it is still beneficial to look at industries outside of your own.
How do you identify your trends?
Unlike other trend report services, Trend Hunter uses Crowdsourced Insight™ to uncover patterns in the market. We have the largest trend spotting network crowdsourcing thousands of ideas each month. To uncover “the best” trends—the PRO trends—we crowd filter our database of 70,000+ micro-trends and group them into meaningful patterns that have the potential to spark innovation.
Why is it better to be crowdsourced?
Crowdsourcing allows us to take ideas directly from our community of trend spotters. Because this lets the consumer’s voice shine through, it provides a more accurate representation of market interests. The large amount of ideas and information made possible through crowdsourcing is also a unique advantage that cannot be met through traditional market research methods.
Why is it so important to ALSO be crowd-filtered?
The vast number of ideas derived from crowdsourcing only becomes useful to businesses when they are organized into relevant patterns. Trend Hunter crowd-filters its 70,000+ micro-trends, leveraging millions of views to uncover “the best” ideas determined by community choice and popularity. Thus, only the most crowd-relevant ideas and patterns are exposed.
What are the 'extras' that come with the combo subscription?
Along with the 2010 / 2011 Trend Reports and PRO Trends database access, the combo subscription gives you a complete Innovation Tool Kit including:
- PowerPoint flashcards with tips on how to leverage trends and spark innovation
- A signed copy of Exploiting Chaos, the award-winning innovation book by Trend Hunter CEO Jeremy Gutsche
- $1500 discount towards any Trend Hunter Innovation Workshop
How do I figure out what to do with all these trends?
Our combo subscription will help you get the most of all these trends. It includes the 2010 / 2011 Trend Report, with organized presentations by industry, and a complete Innovation Tool Kit with tips on how to leverage trends. We will also give you a discount to any Trend Hunter Innovation Workshop with topics ranging from Culture of Innovation to Reinventing for 2015.
Can I pay by invoice?
Yes. Fill out the invoice form by clicking on “Pay by Invoice/Phone” under the “Order Now” button and our team will send you an invoice shortly. Note that paying by invoice means that you will not receive the trend research until your payment has been confirmed. Alternatively, ordering online means you will be able to download the Trend Report and access the PRO database immediately upon payment confirmation.
Can I call in my order?
Yes, we now accept credit card orders over the phone. Click on “Pay by Invoice/Phone” under the “Order Now” button and fill out the invoice form. An invoice will be sent to you shortly, at which time you can respond requesting a phone payment. You will be able to download the Trend Report and access the PRO database immediately upon payment confirmation.
Who can I share my report and database access with?
Our copyright policy is that you can share the Trend Report and access information to the PRO database only with those on your immediate team. Please do not share, copy and distribute, publish or present the Trend Report or any information found in the PRO database outside of your team.
Can I reference this report in my reports?
You may reference the Trend Report in your own reports provided that proper attribution and credit is given to Trend Hunter Research, Inc. Note, however, that you may not copy and distribute, publish or present any part of the Trend Report or any information found in the PRO database outside of your immediate team.
Do you have special access for journalists?
We do have a unique service available for journalists. Just let us know your story and we can provide you with applicable and relevant PRO Trends, as well as relevant quotes for you to use in your story.
Hello Trend Hunters!Our 2011 Trend Reports are just around the corner, and to get you into the game faster, we've decided to give free 2011 Trend Reports to any customers who buy the 2010 report now. So if you order today, we'll make sure to send you the 2011 Trend Report when it's published later this year.
Join some of the world's leading companies (and maybe even your competitors) who use our trend reports and trend research to inspire ideas and identify emerging opportunities. As Kevin Roberts, CEO of Saatchi & Saatchi puts it, “Trend Hunter gets you out of the blocks fast.”
Jeremy Gutsche, MBA, CFA
Chief Trend Hunter, TrendHunter.com
Access to 30+ PRO Trend Reports!
Subscribing to Trend Hunter PRO gives you access to our constantly-updated database of PRO trends, which you can browse in its entirety, or by reading 30+ industry trend reports.
Art & Design Trend Report |
Lifestyle Trend Report |
Fashion Trend Report |
Marketing Trend Report |
Tech Trend Report |
Pop Culture Trend Report |
Design Trend Report |
Eco Trend Report |
Business Trend Report |
Home Trend Report |
Credit Crunch Trend Report |
Hip Fashion Trend Report |
Health Trend Report |
Food Trend Report |
Unique Trend Report |
Luxury Trend Report |
Life-Stages Trend Report |
Social Trend Report |
Branding Trend Report |
Gadgets Trend Report |
Architecture Trend Report |
Life Trend Report |
World Trend Report |
Internet Trend Report |
Media Trend Report |
Celebs Trend Report |
Retail Trend Report |
Furniture Trend Report |
Jewelry Trend Report |
Autos Trend Report |
Interactive Trend Report |
Cosmetics Trend Report |
New Ventures Trend Report |
Toys Trend Report |
Photography Trend Report |
Drinking Trend Report |
Activism Trend Report |
Kitchen Trend Report |
Modern Trend Report |
Online Sample >
PDF Sample >
Trend Hunter is the biggest trend spotting network. From CEOs and entrepreneurs to CNN and The Economist, our trend reports are routinely sourced by those looking for new ideas. As MTV puts it, "At Trend Hunter, find out what's cool before it's cool." [More +/-]
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Trends: 82,946 |
Monthly Views: 23,500,000 |
Hunters: 36,863 |
OR subscribe in 1 step:
If you've got a question, send it to Katherine Vong, Editor and Head of Trend Research. As a Trend Hunter Editor and Gold Medalist in Marketing, Katherine's happy to use her marketing savvy to help answer your Trend Report questions.Contact Katherine >
Our 2010 Trend Reports represent the most cutting edge content. Accordingly, our insights have helped journalists from The Economist and Entrepreneur to Cosmopolitan and Entertainment Tonight. If you're a journalist looking for the next big thing, contact us for a media version of our 2010 Trend Reports and an interview.
Contact Jeremy >
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TREND HUNTER is the world's largest trend spotting and cool hunting community. It is an explosion of cool trends and ideas, fueled by a global network of trend spotters and cool hunters. By tracking the evolution of cool, Trend Hunters stimulate creativity and generate breakthrough ideas. About Us Journalism Internships Jobs Trends Trend Reports RSS Innovation Keynotes Innovation Book Advertising Tips / Contact 0.1742 - Hosted by web2 |