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— Sr. Insights and Planning Manager, Kellogg’s

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459,212 Trend-Based Innovations Updated Hourly

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BREADTH & DEPTH. Get 352,560 trend spotters hunting for you from 190 countries

DATA-DRIVEN. We’ve measured the choices and behavior of 276,805,357 people -- billions of data points to quantify consumer interest for every example

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— Sr. Designer, Samsung

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6 Patterns of Opportunity and 18 Megatrends

A HIGH-PERFORMANCE METHOD OF IDEA DISCOVERY. Your next breakthrough is close within your grasp, but what are you missing? Increase your ability to find overlooked opportunity and extract better thinking from your teams

6 PATTERNS, 36 SUBPATTERNS & 18 MEGATRENDS. Deeply understand the most impactful forces shaping our world, and then deep dive into 10,529 examples mapped to the patterns

NEW YORK TIMES BESTSELLING METHODS. The 6 Patterns of Opportunity are explained even further in our New York Times Bestseller, Better and Faster, so we have great resources for you to internalize the methodologies

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