Whole Foods Market Shows How 'Values Matter' in Campaign

By: Meghan Young - Jan 19, 2015
References: wholefoodsmarket & npr.org
The boomer is an individual more concerned with health and happiness with every passing day and this Whole Foods Market commercial hits all the right notes when it comes to those concerns. A grocery store that is synonymous with quality, which often comes at a higher price, the commercial was central to the chain's first-ever national brand campaign.

Through the commercial, which focuses on where their products come from and the hard working people who make it happen, Whole Foods Market is making an effort to brand itself as America's Healthiest Grocery Store. As other one-stop shops such as Wal-mart are introducing groceries also, it's important for traditional food businesses to show how they stand out from the crowd.