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Score: 7.5
This Month and Warm Top 4 Examples: 4,771 Total Clicks Date Range: Dec 15 - Jan 16
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Brands turn to experiential taste tactics to boost engagement
Implications - With the growing accessibility of alcoholic beverages such as wine, retail and restaurant avenues are replacing prestige with an emphasis on fun and experience. By making beverage education a process of discovery, brands are enticing consumers to take part and find what works for them. This progression is especially strong because it becomes less about learning, and more about the consumer quest for personalization. [More]
Score: 8.6
This Month and V. Hot Top 4 Examples: 16,734 Total Clicks Date Range: Feb 14 - Jan 16
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Designers invite consumers to experience fashion week in-store via VR
Implications - As social media has made global fashion weeks more accessible to the average consumer, designers are beginning to replicate the fashion show experience in-store through virtual reality technology. Whether to offer behind-the-scenes glimpses or to give VIP shoppers a front row view, such experiences enrich the in-store visit while also engaging consumers one-on-one through access to exclusive content. This progression is related to the need for immersive brand experiences that give consumers context on the product offering and speaks to the role of VR and AR technology as a means of entertainment-based marketing. [More]
Score: 6.3
This Month and Warm Top 4 Examples: 1,472 Total Clicks Date Range: Oct 15 - Jan 16
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Stores bring holiday campaigns to life through AR and VR experiences
Implications - As brands aim to create memorable interactions with consumers throughout the holiday season, many are turning to augmented and virtual reality technology in order to bring festive campaigns to life. Whether to introduce individuals to the lifestyle vision of the brand or to familiarize them with new products, such applications of VR and AR seek to provide unexpected delight to the brick-and-mortar shopping experience. Overall, these experiences help the campaign message resonate with consumers on a more meaningful level and add value to in-store visits. [More]
Score: 6.9
This Quarter and Warm Top 4 Examples: 4,044 Total Clicks Date Range: Sep 15 - Jan 16
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Consumers gravitate toward curated retail displays
Implications - In a continuation of the store-within-a-store approach, many retailers are offering installations and in-store exhibits that best showcase their products. As more and more consumers seek shopping that's enjoyable, they crave highly curated, borderline artistic forms of retail. This strategy is proving to be successful because not only is it more targeted, and therefore easier to navigate; it also allows consumers to better visualize the product outside of the store and in their own lives. [More]
Filed in: BusinessRetail
Score: 7.3
This Quarter and Warm Top 4 Examples: 5,299 Total Clicks Date Range: May 15 - Jan 16
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Retailers engage consumers' sense of play with shoppable games
Implications - Armed with the knowledge that modern consumers consider shopping an experience rather than a chore, many contemporary retailers have updated their approach by offering a gamified path to purchase. By transforming the act of shopping into a hands-on adventure, retailers are providing a shoppable form of entertainment, as well as encoding a strong, memorable brand message through the practice of play. [More]
Filed in: BusinessRetail
Score: 8
This Quarter and Warm Top 4 Examples: 9,964 Total Clicks Date Range: May 15 - Jan 16
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Consumers are drawn to pleasure-driven retail experiences
Implications - Epicurean retail concepts that entice consumers by engaging their innate pursuit of pleasure are emerging to reshape the brick-and-mortar landscape. Whether a multi-sensory in-store event or an opportunity for product education that feels recreational, such concepts marry fantasy and play in a way that opens up the realm of possibility in the mind of the consumer, making it a genuinely pleasurable encounter. This pattern is related to the consumer desire for immersive experiences that help elevate the everyday into the extraordinary. [More]
Score: 8
This Quarter and Warm Top 4 Examples: 6,918 Total Clicks Date Range: Sep 15 - Jan 16
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Retail locations are designed to serve as inspiring event spaces
Implications - Traditional retail brands are beginning to design new stores with designated space to host events. Whether available for use by consumers or to host VIP shopping events, such multifaceted retail space is an example of brands innovating the in-store experience in order to gain new clientele. By replicating high-end services associated with luxury, designer retail, brick-and-mortar stores reveal the importance of enhancing the shopping experience to stay competitive in a shifting retail market. [More]
Trend Hunter Services
Score: 8.3
This Quarter and V. Hot Top 4 Examples: 14,057 Total Clicks Date Range: Apr 15 - Dec 15
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Unique services regularly deliver refills of everyday items
Implications - Innovative services influenced by a preference for subscription-based consumption offer monthly deliveries of household products and other everyday items that save consumers time and effort. Given that consumers may go through a limited supply at a different rate, customization is an important element of said services that is achieved through collected data or self-curated selections. This shift relates to the cult of convenience and the insistence on the part of consumers to reclaim time previously spent on predictable errands. [More]
Score: 8.1
This Quarter and Hot Top 4 Examples: 4,172 Total Clicks Date Range: Dec 15 - Dec 15
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Brick-and-mortar retail turns to cost-effective in-store practices
Implications - It's become increasingly difficult for brick-and-mortar retailers to compete with e-commerce in terms of cost-effectiveness and convenience. As a result, economical store features no longer focus on merely reducing costs, but also simultaneously augmenting experience. Spatial strategy will become instrumental in boosting value as the distinction between online and offline continues to blur. [More]
Filed in: BusinessRetail
Score: 8.4
This Quarter and V. Hot Top 4 Examples: 14,608 Total Clicks Date Range: Jul 15 - Dec 15
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Retailers reduce marketing costs through small-scale techniques
Implications - In an effort to cut down on marketing costs, retailers are implementing in-store techniques that encourage impulse purchases. Either through the use of automated screens, or educational store designs, this approach bypasses costly out-of-home campaigns with more targeted content. Ultimately, this progression is an example of the ways in which retail environments are being redesigned to better address evolving shopping behavior. [More]