PRO Trends Emerging opportunities for innovators, entrepreneurs and creative minds
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Trend Hunter Dashboards
Score: 9.1
Recent and V. Hot Top 4 Examples: 23,937 Total Clicks Date Range: Oct 13 - Aug 14
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Stores integrate simple, everyday aesthetics for comforting appeal
Implications - Bringing things back to basics, retailers are turning to simple, homespun aesthetics to add a sense of familiarity. Relying more on emotional appeal, retailers are turning to designs that convey warmth and approachability, signifying a move back towards more elementary retail tactics. [More]
Score: 7
This Week and Warm Top 4 Examples: 7,590 Total Clicks Date Range: Dec 12 - Aug 14
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Enhancing engagement, big brands intentionally create small spaces
Implications - Seeking to create a more intimate experience, big brands are turning to smaller and more refined retail settings to enhance consumer engagement. Boutiques are offering established brands the chance to convey a more intimate and approachable aesthetic, reflecting a move towards more understated branding techniques. [More]
Score: 8.6
This Month and V. Hot Top 4 Examples: 12,292 Total Clicks Date Range: Aug 13 - Jul 14
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Working against relaxed norms, gender-specific retail is on the rise
Implications - While cultural norms regarding gender identity have become more relaxed, the rise of gender-specific shopping services is going against the increasingly neutral consumer mindset. This shift towards specificity in retail speaks to a demand for customized experiences, which can be applied to a wide variety of industries. [More]
Filed in: BusinessRetail
Score: 7.9
This Quarter and Hot Top 4 Examples: 8,791 Total Clicks Date Range: Dec 13 - Jul 14
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Mail is given a modern overhaul to support the expansion of eCommerce
Implications - Consumers are online shopping at an exponential rate, which has lead to the evolution of shipping from archaic to sophisticated. Areas for concern among customers include returns and shipping, which are being addressed by brands with solutions that place timeliness and ease first, two features paramount for the modern consumer. [More]
Score: 7.1
This Quarter and Warm Top 4 Examples: 6,314 Total Clicks Date Range: May 13 - Jul 14
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Borrowing extends into toys and tech to satiate the ever-changing needs of children
Implications - A cost-effective alternative to buying new toys, parents are turning to methods of borrowing to satiate the developing interests of young people. Toy rentals and smartphone borrowing services provide temporary access to goods and activities, reflecting a need to maintain materialistic tendencies and individual desires in a post-recession society. [More]
Trend Hunter Services
Score: 7.5
This Quarter and Warm Top 4 Examples: 9,900 Total Clicks Date Range: Apr 14 - Jul 14
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Cartoons extend into retail and cafes to offer a sense of fun and familiarity
Implications - Seeking to draw in children and those seeking a nostalgic experience, cartoon-themed destinations add familiarity and playfulness to ordinary retail and dining spaces. By referencing classic characters, these spaces have an aesthetic that consumers can connect with, tying beloved icons with memorable experiences. [More]
Score: 8.3
This Quarter and Hot Top 3 Examples: 58,648 Total Clicks Date Range: May 13 - Jun 14
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Brands turn to open outdoor spaces to improve consumer accessibility
Implications - As rental prices continue to skyrocket, retailers are looking to alternative methods of exposure to sell their products. Providing ample space at a fraction of the cost, brands are utilizing mobile units or pop-up carts to transport their business ventures to open outdoor spaces like parks, giving consumers access to brands through the use of more approachable, public spaces. [More]
Filed in: BusinessRetail
Score: 7.8
This Quarter and Hot Top 4 Examples: 17,512 Total Clicks Date Range: Jul 13 - Jun 14
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The traveling shopper is targeted by global retailers with custom experiences
Implications - Offering tourist shoppers something they wouldn't find at home, international retailers are putting an emphasis on custom goods that also double as unique experiences. This shift not only satiates visiting consumers, but locals as well, who appreciate the novelty of personalized goods over styles available worldwide. [More]
Score: 7.6
This Quarter and Hot Top 4 Examples: 17,904 Total Clicks Date Range: Jul 13 - Jun 14
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Retail takes a customized approach as big brands seek to maintain service
Implications - While expanding on a global scale offers brands greater market exposure, maintaining a sense of intimacy during large-scale expansion can be challenging. Seeking to create a closer connection, brands are turning to in-store personalization tactics like facial recognition and custom engagement to create a more intimate shopping experience. [More]
Filed in: BusinessRetail
Score: 8.4
This Quarter and V. Hot Top 4 Examples: 33,671 Total Clicks Date Range: Feb 13 - Jun 14
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A desire to pique interest has brands adopting diverse cultural influences
Implications - Going beyond established recognition and brand loyalty, retailers are integrating multiple cultural inspirations in one to introduce their products on a more global level. Utilizing diverse references to create cross-cultural appeal, retailers are going outside their comfort zones to reinvent themselves in a new light. [More]
Filed in: BusinessRetail