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Score: 7
This Week and Mild Top 4 Examples: 2,165 Total Clicks Date Range: Mar 16 - Apr 16
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Brands tap into the self-care movement with rejuvenating spring events
Implications - Brands are looking to timeless themes of renewal in hosting spring-inspired events in store that serve as both a rejuvenating, rewarding experience and an opportunity for product interaction. A convergence of the preoccupation with self-care and the changing retail landscape, this progression demonstrates how consumers are looking to brands for tools that help them live their best lives. [More]
Score: 6
This Week and Warm Top 4 Examples: 1,193 Total Clicks Date Range: May 14 - Apr 16
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Specialized branded apps allow companies to better understand and serve customers
Implications - By offering a more streamlined and personalized experience through specialized apps, brands are enhancing customer service and encouraging business. Whether through loyalty apps or apps that allow customers to easily pay for products or services, offering brand-specific apps allows the opportunity to better understand customers through data, and offer more specialized perks. [More]
Score: 8
This Month and Warm Top 4 Examples: 8,811 Total Clicks Date Range: Jun 15 - Apr 16
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Established brands test out gender-neutral retail concepts
Implications - As the gender-neutral movement continues to influence across industry, established retail brands are beginning to experiment with non-binary concepts of their own. Either incorporated into a flagship experience or in the form of a pop-up shop, gender-free retail concepts from storied brands prove that consumers are not only becoming critical of the origins and impact of every product they purchase, but also of the cultural significance of the narrative that product buys into. [More]
Score: 8.9
This Month and Hot Top 4 Examples: 13,145 Total Clicks Date Range: Jan 15 - Apr 16
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Emerging fashion brands embolden offerings with a unisex focus
Implications - As established brands look to incorporate gender-neutral offerings into pre-existing retail structures, many are looking to the example of small independent retailers whose shops have long-served as ungendered, safe spaces. A unique convergence of the push for ethical apparel and the contemporary focus on unisex products, such gender-neutral retail spaces serve as a refreshing indicator of the future relationship between consumers and retailers as one that is fluid and heavily influenced by shifting consumer understandings of concepts such as gender. [More]
Score: 7.2
This Month and Warm Top 4 Examples: 8,161 Total Clicks Date Range: Jun 15 - Apr 16
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Electronics brands stay competitive with gallery-style retail spaces
Implications - As consumers become increasingly savvy with online shopping, many electronics brands are emerging with showroom-style retail spaces that provide an immersive exploration of devices and their operating systems. Linked to the progression toward retail concepts inspired by contemporary art galleries, this shift also demonstrates that some consumers still desire a brick-and-mortar space in which to learn and experience a product before purchase. [More]
Score: 6.6
This Month and Warm Top 4 Examples: 6,101 Total Clicks Date Range: Oct 14 - Apr 16
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Loyalty programs encourage usage through creative, convenient companion apps
Implications - Instead of relying on physical cards, many brands with loyalty programs are extending their offerings into branded mobile apps that consumers can easily keep on their devices. This not only encourages customer usage based on convenience, but also provides brands with a platform to share related content, like special promotions, with customers. [More]
Score: 7.3
This Month and Warm Top 4 Examples: 4,238 Total Clicks Date Range: Apr 15 - Apr 16
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Consumers embrace in-store healthcare facilities for convenience
Implications - As consumer expectations continue to evolve along with medical technology, many are embracing non-traditional care services set up within the retail space. Both a symptom of overcrowded healthcare systems and the fixation on convenience, such retail care alternatives are no longer an exception, but are increasingly becoming the norm. In addition to highlighting the panic surrounding health and wellness, this progression demonstrates that consumers are able to appreciate high quality of service in a different environment than they're used to. [More]
Trend Hunter Services
Score: 7.5
This Month and Warm Top 4 Examples: 10,945 Total Clicks Date Range: Nov 14 - Apr 16
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Retailers borrow from the hospitality realm in serving alcoholic drinks
Implications - As consumers seek out experience-driven interactions when making purchasing decisions, many brands are moving to introduce wine, beer and spirits menus in order to re-position the retail atmosphere as something of a community hub. This unique hybridization of services has given way to a new attitude of hospitality in all forms of retail, enhancing the overall customer experience with personalized amenities that feel borrowed from the luxury realm. In addition to highlighting the need for traditional retailers to provide added value in-store to remain competitive, this shift speaks to need for brands to provide unexpected moments of delight in order to keep consumers coming back. [More]
Score: 7.8
This Quarter and Warm Top 4 Examples: 6,949 Total Clicks Date Range: May 15 - Apr 16
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Consumers embrace sensory-driven fragrance shopping experiences
Implications - As retail brands look to create engaging concepts that compete with e-commerce alternatives, many sensory-driven fragrance shopping experiences have begun to emerge. Often placing an emphasis on scent with a lack of decor, such retail concepts mimic the multi-sensory demands of modern foodies, who gravitate toward multi-level engagement. Implementing this in the brick-and-mortar space creates in-store experiences that recall that of the luxury fashion space. [More]
Score: 7.8
This Quarter and Warm Top 4 Examples: 24,063 Total Clicks Date Range: Aug 15 - Mar 16
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Brands host immersive product launches in supermarket settings
Implications - As brands work to build themselves into the daily routines of consumers, many are engaging in experiential retail product launches in traditional supermarket settings. Engaging consumers directly by offering samples that highlight best uses, such instances of in-store retail activations serve as key brand touchpoints that can help consumers select one brand over another and speak to the ability of experiential marketing to cut through traditional ad clutter. This shift reveals the need for brands to introduce the lifestyle vision of a product or service to consumers in order for them to view the benefits in relation to themselves. [More]