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Score: 7.9
This Month and Warm Top 4 Examples: 4,142 Total Clicks Date Range: Nov 15 - Jun 16
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Fashion brands add kiosks in-store that allow post-purchase personalization
Implications - Tapping into the desire for deeper meaning in all areas of spending, fashion brands are channeling the current fascination with personalized goods by incorporating in-store customization kiosks that provide a more experience-driven purchase. This progression highlights the need for brands to create room for consumers to customize the products in order to create an extension of themselves tied to the brand, something that is especially important during a time in which individuals are feeling less of a connection to material objects and large institutions. [More]
Score: 7.1
This Month and Warm Top 4 Examples: 5,138 Total Clicks Date Range: Oct 14 - Jun 16
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Consumers are enticed by high-end tea bars launched by experts
Implications - Seeking out an experience guided the expertise and knowledge of a connoisseur, consumers are being enticed by high-end tea bars launched by industry experts that promise an educational retail interaction. Linked to the insatiable desire of the modern consumer to gain expert-level knowledge of their curated interests, this progression demonstrates the refocusing on tea as an artisan food product to be considered on the same level as wine or coffee. [More]
Score: 5.3
This Quarter and Mild Top 4 Examples: 417 Total Clicks Date Range: May 16 - May 16
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Retailers enhance electronics recycling programs to prove transparency
Implications - As consumer expectations around transparency drive brands to up their sustainability efforts, many retailers are opting to enhance consumer-facing electronics recycling programs. This progression demonstrates the influence of such expectations and the need for brands to find common ground with consumers by emphasizing a shared environmental goal. [More]
Score: 9
This Quarter and V. Hot Top 4 Examples: 25,320 Total Clicks Date Range: Jun 15 - May 16
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Brands emerge with pampering pop-ups that aim to be transformative
Implications - As consumers become accustomed to the concept of self-care, many brands are emerging with pampering pop-up concepts that aim to deliver on the consumer pursuit of self-betterment. In addition to demonstrating the expectations for brands to assist in the individual's striving for self-improvement, this shift highlights the consumer desire for transformative experiences and the role in which brands can play in making those experiences a reality. [More]
Score: 8.8
This Quarter and Hot Top 4 Examples: 14,297 Total Clicks Date Range: Jul 14 - May 16
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Consumers are enticed by service-driven members-only retail concepts
Implications - Proving that consumers are still looking for top-tier customer service despite an emphasis on convenience, many individuals are opting to join members-only retail concepts that ensure high-quality amenities and dedicated assistance. In addition to highlighting the unique brick-and-mortar applications for subscription-based models, this progression demonstrates an interest in community-focused commerce that provides a more intimate shopping experience. [More]
Score: 8.4
This Quarter and Hot Top 4 Examples: 12,820 Total Clicks Date Range: Oct 15 - May 16
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Covert retail spaces embed themselves into fun commuter spaces
Implications - As brands look to embed themselves into the daily routines of consumers, many are opting to host experiential pop-up shops in commuter spaces as a means of genuinely surprising individuals in a mundane part of their day. In addition to demonstrating the resonant power of such clandestine consumer interactions, this shift is related to the escalating creativity of pop-up shop venues as influenced by densely populated urban centers. [More]
Score: 8.4
This Quarter and V. Hot Top 4 Examples: 12,021 Total Clicks Date Range: Mar 15 - May 16
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Retail concepts incorporate elements that reflect the Gen Z lifestyle
Implications - In order to capture the attention of youthful consumers in a space they frequent such as the mall, many brands are emerging with in-store concepts that illuminate their social media habits and reinterpret these behaviors to better inform the retail experience as a source of entertainment. This progression reinforces the fact that Gen Z feels more comfortable communicating digitally and suggests that additionally, young consumers are expecting over-the-top amenities that will enhance their offline and online experiences. [More]
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Score: 5.5
This Quarter and Mild Top 4 Examples: 4,328 Total Clicks Date Range: Feb 15 - May 16
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Gifting apps offer more than material goods for experience-driven consumers
Implications - Going beyond gift cards and edible products, gifting apps are turning to more experiential offerings to make gifted experiences more memorable. Allowing consumers to surprise others with curated activities, hotel stays and even adventurous excursions, these apps showcase a shift away from material goods toward more engaging, social alternatives. [More]
Score: 4.8
This Quarter and Mild Top 4 Examples: 797 Total Clicks Date Range: Aug 15 - May 16
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Gifting becomes more communal through collaborative, crowdsourced apps
Implications - Adding another level of engagement to the gifting process, branded apps are turning to crowdsourcing and crowdfunding techniques to turn the process into a more collaborative activity. Providing a platform where large groups can easily contribute funds, designate gifts and offer input, these apps speak to a desire to not only make social activities like gifting more convenient, but also for day-to-day processes that are more communal in nature. [More]
Score: 6.9
This Quarter and Warm Top 4 Examples: 2,690 Total Clicks Date Range: Feb 15 - May 16
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Banks delight consumers with over-the-top, themed ATMs
Implications - As traditional banks look to get consumers into physical branches, many are emerging with playful stunts that involve theatrically decorated ATMs. In addition to serving as opportunities to highlight coinciding campaigns or product launches, this pattern demonstrates the need for more conventional brands to surprise consumers with unexpected moments of play. [More]