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Score: 6
Recent and Mild Top 4 Examples: 1,306 Total Clicks Date Range: Apr 15 - Jun 15
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Service companies team up with familiar brands to accelerate customer service
Implications - Adding a level of ease to well-loved brands, service companies like Uber are collaborating with popular brands to make products more accessible. This shift in customer service, and the way in which a customer experiences a brand's product, signifies that a premium is being put on convenience. [More]
Score: 6.6
This Month and Warm Top 4 Examples: 5,009 Total Clicks Date Range: Nov 14 - Jun 15
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Toy shops integrate customization features to increase involvement
Implications - Seeking to add a level of interactivity to the buying process, brands targeting younger audiences are turning to store enhancements that encourage participation. Allowing kids to customize, alter and interact with goods, brands are providing a laid-back atmosphere that allows consumers to become involved with the products they purchase in a hands-on way. Such examples reflect a shift toward more inclusive buying methods. [More]
Score: 8.1
This Month and Hot Top 4 Examples: 10,713 Total Clicks Date Range: Jun 14 - Jun 15
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In-store digital catalogs add interactive customization to sports gear shopping
Implications - In-store retail concepts have begun incorporating digital catalogs that provide highly detailed and constantly updated information on high-performance equipment. In adding this second layer of customization to the in-person shopping experience, retailers can enrich the expertise provided by the salesperson in a way that feels tailored to the individual consumer. [More]
Score: 8.4
This Month and Hot Top 4 Examples: 25,139 Total Clicks Date Range: Oct 14 - Jun 15
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Retail concepts include active elements that empower consumers
Implications - In blurring the line between retail location and athletic complex, brands and merchandisers can empower the consumer to visualize applications of the product in their daily life, regardless of their self-accessed athletic acumen. This progression speaks to the interest in customization, while also creating a dynamic in-store experience that makes high-performance athletic gear accessible to newcomers. [More]
Score: 7
This Month and Warm Top 4 Examples: 3,982 Total Clicks Date Range: Mar 15 - Jun 15
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Payment services partner with other brands and retailers for consumer allure
Implications - Seeking to reach consumers in a more accessible way, typically mundane services such as finance and banking are collaborating with unexpected partners to expand consumer usage. Partnering with different tech merchants and online services, these finance companies are not only seeking to heighten efficiency, but also adapt routine procedures into more attainable, experiential activities. The emergence of payment and banking services via alternative platforms reflects a need for constant reinvention, particularly among tasks known for being a burden. [More]
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Score: 9
This Month and Hot Top 4 Examples: 24,031 Total Clicks Date Range: Mar 15 - Jun 15
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Supermarkets incorporate sit-down restaurants to retain clientele
Implications - In an effort to reinvent the grocery store concept, retailers are expanding supermarket concepts to include gourmet in-store restaurants. This shift toward a more flexible and creative approach can be viewed as an effort by brands to win back consumers that have turned to delivery-based grocery services. In order to battle the convenience and efficiency of online shopping, brick and mortar chains need to provide experience. [More]
Score: 8.4
This Month and Hot Top 4 Examples: 14,514 Total Clicks Date Range: Sep 14 - Jun 15
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Merchandising seeks to engage children in brand experiences
Implications - Instead of merely marketing products to young consumers, brands are expanding to include children with kid-sized event campaigns and experiences. By ensuring early contact with the next generation of consumers, brands and marketers seek to build rapport and brand loyalty as early as possible. [More]
Score: 8.3
This Month and Hot Top 4 Examples: 10,117 Total Clicks Date Range: Jul 14 - Jun 15
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Successful e-tailers extend their presence into the physical world
Implications - Referred to as a 'clicks to bricks' business model, e-commerce brands are increasingly expanding their presence to include physical flagship locations in addition to prominent web marketplaces. This adapted model is an example of the evolving nature of the retail experience and the steadfast desire of consumers for a customized, face-to-face encounter. [More]
Score: 8.3
This Month and Hot Top 4 Examples: 8,530 Total Clicks Date Range: May 15 - Jun 15
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Brands allow consumers to personalize both packaging and product
Implications - Recognizing the growing desire for customization, particularly in the realm of food and beverage, brands are turning to personalized branding techniques to increase allure. By allowing buyers to customize flavor, food form and even the actual packing design of products, brands are putting more power than ever before into the hands of the consumer, ultimately trusting them to create a meaningful experience. [More]
Score: 8.5
This Month and Hot Top 4 Examples: 21,275 Total Clicks Date Range: Apr 15 - Jun 15
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Brands illustrate freshness with farmer's market-inspired retail concepts
Implications - As consumers grow increasingly concerned with the quality and origin of their food, brands are evolving to respond with immersive food retail concepts that imitate luxurious department store layouts. Also speaking to the consumer desire for customization, intricate supermarket concepts aim to remind individuals of a farmer's market experience, with which they associate freshness and sustainable practices. [More]