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Score: 6.5
This Month and Warm Top 4 Examples: 4,272 Total Clicks Date Range: Mar 13 - Sep 14
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Making dining experiences convenient, consumers turn to pre-paying apps
Implications - Seeking to reduce the stress that comes with settling bills, particularly with large groups, consumers are turning to more streamlined payment options. Adding efficiency to the payment process, retailers are offering apps that allow for methods of advanced payment, allowing consumers to savor experiences without the impending stress of monetary transactions. [More]
Score: 6.6
This Month and Warm Top 4 Examples: 6,236 Total Clicks Date Range: Jan 13 - Sep 14
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Vending machines move beyond food to provide more creative services
Implications - Offering instantaneous access to more than mere snacks and meals, retailers are integrating unusual products into vending machines for unexpected allure. Providing access to a wide variety of function-focused products, retailers are using automated machines to enhance consumer accessibility, speaking to a rise in more streamlined marketing approaches. [More]
Score: 7.9
This Month and Hot Top 4 Examples: 9,116 Total Clicks Date Range: Jun 14 - Sep 14
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Campaigns turn to beacon technology for targeted reach-out tactics
Implications - Tailoring marketing approaches to be more responsive to consumer needs, brands are turning to technology like iBeacon for customized appeal. Offering apps and online platforms that help locate services or connect with others, retailers are combining the efficiency of location-based technology with a desire to create bonds with buyers, narrowing the technological gap between brand and consumer. [More]
Score: 6.6
This Quarter and Warm Top 4 Examples: 6,000 Total Clicks Date Range: Aug 12 - Sep 14
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Fresh food is made more accessible with the use of online delivery services
Implications - Moving beyond the traditional farmer's market, organic retailers are turning to online platforms to bring goods straight to the consumer. Creating digital marketplaces and apps where consumers can purchase and subscribe to the delivery of fresh produce, local grocers are making organic, and often pricey, goods more accessible for the average consumer. This combines the ease of online technology with a need for more approachable forms of nutritional consumption. [More]
Score: 7.5
This Quarter and Hot Top 4 Examples: 9,412 Total Clicks Date Range: Dec 13 - Sep 14
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Rental services offer more basic consumer goods for practicality
Implications - While rental services often sway toward more high-end services, a growth in more compact and sustainable living has consumers seeking out more basic rental options. Offering the temporary use of kitchen appliances and children's toys, unique rental options provide individuals with the convenience of basic goods without any long-term commitment. [More]
Filed in: BusinessRetail
Trend Hunter Services
Score: 7.4
This Quarter and Hot Top 4 Examples: 5,530 Total Clicks Date Range: Oct 13 - Sep 14
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A desire for social interaction has consumers turning to group discount options
Implications - Seeking to balance budget-conscious strategies with social experiences, consumers are turning to communal discount activities. Providing incentives for shared activities, retailers are offering cost-saving experiences that don't sacrifice social engagements, speaking to a desire to maintain personal indulgences, even with financial cutbacks. [More]
Score: 6.1
This Quarter and Warm Top 4 Examples: 2,953 Total Clicks Date Range: Aug 13 - Sep 14
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Brands heighten rewards by offering game-like challenges
Implications - Turning brand involvement into a competitive activity, retailers are using challenges to incite consumer interest. Requiring strategic thought and dedication, these reward-driven activities help consumers become more personally invested in the experience, providing a sense of satisfaction and fulfillment. [More]
Score: 8.2
This Quarter and V. Hot Top 4 Examples: 6,320 Total Clicks Date Range: Apr 14 - Sep 14
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Retailers exchange discounts for action-oriented involvement
Implications - Seeking to get consumers more actively involved, brands are offering discounts and rewards based on participatory involvement. Requiring individuals to fulfill tasks, these action-based loyalty techniques help prevent complacency, using activities and interactive experiences to incite a greater connection with consumers. [More]
Score: 8.7
This Quarter and V. Hot Top 4 Examples: 16,314 Total Clicks Date Range: Apr 14 - Sep 14
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Increasing hype, franchises turn to temporary retail spaces for fan interaction
Implications - Customizing fan experiences, franchises are turning to pop-up retail locations to offer a more immersive form of engagement. Transforming retail spaces into TV set replicas and cult cartoon shrines, these pop-up stores are changing the way brands interact with their fan base, allowing consumers to experience classic shows and movies through more tailored, social interactions. [More]
Score: 8.2
This Quarter and V. Hot Top 4 Examples: 12,457 Total Clicks Date Range: May 14 - Sep 14
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The demand for one-of-a-kind goods sparks an autonomous custom economy
Implications - Custom tailored products are coveted by consumers, which is being addressed by brands with online custom services. As consumers become increasingly dependent on eCommerce, the rise of customized goods ordered online satisfies the the lack of a physical shopping experience. [More]