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Trend Hunter Dashboards
Score: 7.8
This Month and Hot Top 4 Examples: 4,688 Total Clicks Date Range: Dec 13 - Jul 14
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Mail is given a modern overhaul to support the expansion of eCommerce
Implications - Consumers are online shopping at an exponential rate, which has lead to the evolution of shipping from archaic to sophisticated. Areas for concern among customers include returns and shipping, which are being addressed by brands with solutions that place timeliness and ease first, two features paramount for the modern consumer. [More]
Score: 7.3
This Month and Warm Top 4 Examples: 4,866 Total Clicks Date Range: May 13 - Jul 14
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Borrowing extends into toys and tech to satiate the ever-changing needs of children
Implications - A cost-effective alternative to buying new toys, parents are turning to methods of borrowing to satiate the developing interests of young people. Toy rentals and smartphone borrowing services provide temporary access to goods and activities, reflecting a need to maintain materialistic tendencies and individual desires in a post-recession society. [More]
Score: 7.7
This Month and Warm Top 4 Examples: 8,379 Total Clicks Date Range: Apr 14 - Jul 14
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Cartoons extend into retail and cafes to offer a sense of fun and familiarity
Implications - Seeking to draw in children and those seeking a nostalgic experience, cartoon-themed destinations add familiarity and playfulness to ordinary retail and dining spaces. By referencing classic characters, these spaces have an aesthetic that consumers can connect with, tying beloved icons with memorable experiences. [More]
Score: 8.4
This Month and Hot Top 4 Examples: 58,143 Total Clicks Date Range: May 13 - Jun 14
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Brands turn to open outdoor spaces to improve consumer accessibility
Implications - As rental prices continue to skyrocket, retailers are looking to alternative methods of exposure to sell their products. Providing ample space at a fraction of the cost, brands are utilizing mobile units or pop-up carts to transport their business ventures to open outdoor spaces like parks, giving consumers access to brands through the use of more approachable, public spaces. [More]
Filed in: BusinessRetail
Score: 8
This Month and Hot Top 4 Examples: 16,825 Total Clicks Date Range: Jul 13 - Jun 14
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The traveling shopper is targeted by global retailers with custom experiences
Implications - Offering tourist shoppers something they wouldn't find at home, international retailers are putting an emphasis on custom goods that also double as unique experiences. This shift not only satiates visiting consumers, but locals as well, who appreciate the novelty of personalized goods over styles available worldwide. [More]
Trend Hunter Services
Score: 7.8
This Month and Hot Top 4 Examples: 16,162 Total Clicks Date Range: Jul 13 - Jun 14
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Retail takes a customized approach as big brands seek to maintain service
Implications - While expanding on a global scale offers brands greater market exposure, maintaining a sense of intimacy during large-scale expansion can be challenging. Seeking to create a closer connection, brands are turning to in-store personalization tactics like facial recognition and custom engagement to create a more intimate shopping experience. [More]
Filed in: BusinessRetail
Score: 8.6
This Month and V. Hot Top 4 Examples: 32,973 Total Clicks Date Range: Feb 13 - Jun 14
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A desire to pique interest has brands adopting diverse cultural influences
Implications - Going beyond established recognition and brand loyalty, retailers are integrating multiple cultural inspirations in one to introduce their products on a more global level. Utilizing diverse references to create cross-cultural appeal, retailers are going outside their comfort zones to reinvent themselves in a new light. [More]
Filed in: BusinessRetail
Score: 8.1
This Month and V. Hot Top 4 Examples: 4,369 Total Clicks Date Range: Feb 14 - Jun 14
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High-tech retail locations offer single shoppers a streamlined experience
Implications - Consumers often opt to shop with companions, but as daily demands rise and many shop solo, brands are offering assistance through technological innovations. This shift towards catering to the individual shopper is drawing consumers who would otherwise shop online back into stores, and offers an experience that suits their schedule. [More]
Score: 6.8
This Month and Warm Top 4 Examples: 8,724 Total Clicks Date Range: Nov 13 - Jun 14
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Brands use tradition-inspired products to bond with foreign markets
Implications - Global companies are using special edition products, created to celebrate regional holidays, to connect with new markets. Helping push the idea that brands not only support but actually participate in traditions native to these areas, this approach is an effective strategy that provides a sense of familiarity to new consumers. [More]
Score: 7.8
This Month and Warm Top 4 Examples: 21,074 Total Clicks Date Range: Dec 11 - Jun 14
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Global retail locations use local interests to connect to consumers
Implications - Offering novelty to tourists and connecting with locals, international retail locations are adopting themes that reflect the cities that they're in. Catering to the interests of consumers, this approach to retail abroad helps ensure that brands will be well-integrated into new locations. [More]
Filed in: BusinessRetail