Bulk is now expanded to include premium products in line with millennial values
Trend - Retailers are releasing bulk goods that are of higher quality and offer added value compared to traditional bulk items. These products, which often include wine and artisanal foods, prioritize convenience and value to appeal to consumers who are seeking unique offerings at affordable prices.
Insight - As more millennials transition into parenthood, there is an increased demand for bulk products catering to evolving lifestyles and consumption habits. Once viewed as a marketing tactic utilized by discount brands, bulk products have evolved into a strategic choice for shoppers who require more niche or unique products in larger formats. Businesses catering to the demand for wholesale products can appeal to customers searching for cost-effective options to accommodate expanding family sizes.
Insight - As more millennials transition into parenthood, there is an increased demand for bulk products catering to evolving lifestyles and consumption habits. Once viewed as a marketing tactic utilized by discount brands, bulk products have evolved into a strategic choice for shoppers who require more niche or unique products in larger formats. Businesses catering to the demand for wholesale products can appeal to customers searching for cost-effective options to accommodate expanding family sizes.
Workshop Question - How can your brand help its customer base get the most value for their spend?
