PRO Trends Emerging opportunities for innovators, entrepreneurs and creative minds
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Trend Hunter Dashboards
Score: 8.1
This Week and Hot Top 4 Examples: 19,696 Total Clicks Date Range: Jan 14 - Jul 14
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Seeking ease of use, consumers turn to digital methods of maintaining alignment
Implications - As more aspects of healthcare go digital, consumers are seeking guidance with basic goals like posture improvement. The blurred lines between work and everyday life has led to more office dwellers than ever, which is pushing consumers to look for digital methods of improving the health issues associated with a more sedentary lifestyle. [More]
Score: 7
This Week and Warm Top 4 Examples: 6,392 Total Clicks Date Range: Dec 13 - Jul 14
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Consumers are seeking out destinations for creative purposes
Implications - A growing entrepreneurial mindset has consumers seeking out destinations that offer inspiration rather than mere relaxation. Abstract decor and engaging imagery adds a thought-provoking element to ordinary travel, reflecting a need to boost creativity in both the professional and private sphere. [More]
Score: 7.7
This Week and Hot Top 4 Examples: 4,157 Total Clicks Date Range: Dec 13 - Jul 14
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Mail is given a modern overhaul to support the expansion of eCommerce
Implications - Consumers are online shopping at an exponential rate, which has lead to the evolution of shipping from archaic to sophisticated. Areas for concern among customers include returns and shipping, which are being addressed by brands with solutions that place timeliness and ease first, two features paramount for the modern consumer. [More]
Score: 6.5
This Week and Warm Top 4 Examples: 4,278 Total Clicks Date Range: Sep 13 - Jul 14
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Consumers change to not simply accept long workdays, but boast about them
Implications - The standard work week has expanded far beyond the 9 to 5, which has lead to not only acceptance, but a proliferation of packed schedules. Working consumers are turning to creative ways of celebrating a lack of free time in a bid to relate to one another. [More]
Score: 6.6
This Week and Mild Top 4 Examples: 5,351 Total Clicks Date Range: Feb 14 - Jul 14
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To the delight of employees, workplaces are popping up in unusual locations
Implications - Consumers are connected to work today more than ever via technology, but as the formal office sees a decrease from brands opting for spaces in unexpected places, work culture continues to be focused on as an integral part of modern life. The blending of offices into shopping centers and recreational areas is helping to create a culture where work-life balance is prioritized. [More]
Trend Hunter Services
Score: 7.2
This Month and Warm Top 4 Examples: 4,360 Total Clicks Date Range: May 13 - Jul 14
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Borrowing extends into toys and tech to satiate the ever-changing needs of children
Implications - A cost-effective alternative to buying new toys, parents are turning to methods of borrowing to satiate the developing interests of young people. Toy rentals and smartphone borrowing services provide temporary access to goods and activities, reflecting a need to maintain materialistic tendencies and individual desires in a post-recession society. [More]
Score: 6.2
This Month and Mild Top 4 Examples: 6,381 Total Clicks Date Range: Jul 13 - Jul 14
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Brands augment products to be toy-like to entertain before even opening
Implications - Consumers are overwhelmed with product choice in store aisles, which is why a number of brands are using a toy-like packaging aesthetic to instill a positive experience. By creating an immersive experience, brands use notions of childhood simplicity and interactivity to provide consumers with a break from the mundanity of daily life. [More]
Score: 7.7
This Month and Warm Top 4 Examples: 8,330 Total Clicks Date Range: Apr 14 - Jul 14
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Cartoons extend into retail and cafes to offer a sense of fun and familiarity
Implications - Seeking to draw in children and those seeking a nostalgic experience, cartoon-themed destinations add familiarity and playfulness to ordinary retail and dining spaces. By referencing classic characters, these spaces have an aesthetic that consumers can connect with, tying beloved icons with memorable experiences. [More]
Score: 8.4
This Month and Hot Top 4 Examples: 57,660 Total Clicks Date Range: May 13 - Jun 14
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Brands turn to open outdoor spaces to improve consumer accessibility
Implications - As rental prices continue to skyrocket, retailers are looking to alternative methods of exposure to sell their products. Providing ample space at a fraction of the cost, brands are utilizing mobile units or pop-up carts to transport their business ventures to open outdoor spaces like parks, giving consumers access to brands through the use of more approachable, public spaces. [More]
Filed in: BusinessRetail
Score: 8
This Month and Hot Top 4 Examples: 16,776 Total Clicks Date Range: Jul 13 - Jun 14
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The traveling shopper is targeted by global retailers with custom experiences
Implications - Offering tourist shoppers something they wouldn't find at home, international retailers are putting an emphasis on custom goods that also double as unique experiences. This shift not only satiates visiting consumers, but locals as well, who appreciate the novelty of personalized goods over styles available worldwide. [More]