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Score: 5.8
Recent and Mild Top 4 Examples: 1,127 Total Clicks Date Range: May 14 - Apr 16
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Specialized branded apps allow companies to better understand and serve customers
Implications - By offering a more streamlined and personalized experience through specialized apps, brands are enhancing customer service and encouraging business. Whether through loyalty apps or apps that allow customers to easily pay for products or services, offering brand-specific apps allows the opportunity to better understand customers through data, and offer more specialized perks. [More]
Score: 8.4
This Week and Warm Top 4 Examples: 8,590 Total Clicks Date Range: Jun 15 - Apr 16
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Established brands test out gender-neutral retail concepts
Implications - As the gender-neutral movement continues to influence across industry, established retail brands are beginning to experiment with non-binary concepts of their own. Either incorporated into a flagship experience or in the form of a pop-up shop, gender-free retail concepts from storied brands prove that consumers are not only becoming critical of the origins and impact of every product they purchase, but also of the cultural significance of the narrative that product buys into. [More]
Score: 8.9
This Week and Hot Top 4 Examples: 12,972 Total Clicks Date Range: Jan 15 - Apr 16
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Emerging fashion brands embolden offerings with a unisex focus
Implications - As established brands look to incorporate gender-neutral offerings into pre-existing retail structures, many are looking to the example of small independent retailers whose shops have long-served as ungendered, safe spaces. A unique convergence of the push for ethical apparel and the contemporary focus on unisex products, such gender-neutral retail spaces serve as a refreshing indicator of the future relationship between consumers and retailers as one that is fluid and heavily influenced by shifting consumer understandings of concepts such as gender. [More]
Score: 5.4
This Week and Mild Top 4 Examples: 888 Total Clicks Date Range: May 15 - Apr 16
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Healthcare facilities look to data to streamline daily operations
Implications - As brands look to fulfill accelerated consumer expectations around healthcare, various emerging businesses boast models that help illuminate the consumer insights hidden within bioinformatic data. These data-informed business models allow healthcare companies to reevaluate procedures to discover overlooked opportunities, such as the opportunity for the sharing of resources like large-scale medical equipment between facilities. This progression reflects the pressure felt by businesses in all sectors to pass down savings from discerning consumers who increasingly expect it. [More]
Score: 5.2
This Week and Mild Top 4 Examples: 5,291 Total Clicks Date Range: Aug 15 - Apr 16
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More traditional scientific data is fueling large and small organizations
Implications - Though the phrase Big Data is making waves among marketers, the idea of data analysis is nothing new to those in more scientific industries. With this in mind, it is unsurprising that businesses are now using scientific data to find deeper insights than the simple accumulation of consumers' brand interactions. This speaks to the level of competition and diversity of uses within the world of data. [More]
Score: 6.6
This Month and Warm Top 4 Examples: 3,230 Total Clicks Date Range: Mar 15 - Apr 16
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Small tech companies differentiate by offering more service than icon brands
Implications - Following in the footsteps of Uber, small tech companies are competing with larger brands by focusing more on the experience than the transaction. Brick and mortar stores, though relevant, are secondary to extra, interaction-based services with tech startups. This re-prioritization speaks directly to the increased consumer desire to be spoken to like a person, as opposed to a customer. [More]
Filed in: TechBusiness
Score: 7.2
This Month and Warm Top 4 Examples: 8,121 Total Clicks Date Range: Jun 15 - Apr 16
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Electronics brands stay competitive with gallery-style retail spaces
Implications - As consumers become increasingly savvy with online shopping, many electronics brands are emerging with showroom-style retail spaces that provide an immersive exploration of devices and their operating systems. Linked to the progression toward retail concepts inspired by contemporary art galleries, this shift also demonstrates that some consumers still desire a brick-and-mortar space in which to learn and experience a product before purchase. [More]
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Score: 6.6
This Month and Warm Top 4 Examples: 6,049 Total Clicks Date Range: Oct 14 - Apr 16
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Loyalty programs encourage usage through creative, convenient companion apps
Implications - Instead of relying on physical cards, many brands with loyalty programs are extending their offerings into branded mobile apps that consumers can easily keep on their devices. This not only encourages customer usage based on convenience, but also provides brands with a platform to share related content, like special promotions, with customers. [More]
Score: 7.4
This Month and Warm Top 4 Examples: 4,234 Total Clicks Date Range: Apr 15 - Apr 16
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Consumers embrace in-store healthcare facilities for convenience
Implications - As consumer expectations continue to evolve along with medical technology, many are embracing non-traditional care services set up within the retail space. Both a symptom of overcrowded healthcare systems and the fixation on convenience, such retail care alternatives are no longer an exception, but are increasingly becoming the norm. In addition to highlighting the panic surrounding health and wellness, this progression demonstrates that consumers are able to appreciate high quality of service in a different environment than they're used to. [More]
Score: 4.7
This Month and Mild Top 4 Examples: 834 Total Clicks Date Range: May 15 - Apr 16
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Consumers embrace startups bringing P2P culture to health
Implications - As consumer expectations continue to evolve along with innovations in medical science, many healthcare startups are emerging with disruptive platforms that borrow concepts from the peer-to-peer economy. Connecting consumers and businesses with on-demand medical services, these platforms play a key role in bridging the gap between consumer expectations and reality of accessibility to medical care. [More]