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Score: 6
Recent and Mild Top 4 Examples: 4,268 Total Clicks Date Range: Jul 13 - Dec 14
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Seeking efficiency, consumers turn to pre-packaged family meals
Implications - Going beyond traditional menu options, food services are turning to multi-course deliveries for a more comprehensive dining experience. Offering set meals that are reminiscent of homemade cuisine, retailers are offering busy consumers, like families, the chance to indulge in traditional dishes in a more convenient, hassle-free manner. [More]
Score: 8.2
Recent and V. Hot Top 4 Examples: 5,990 Total Clicks Date Range: Dec 13 - Dec 14
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Charities take a backseat to doing social good through microloans
Implications - It only takes a small amount of money from individuals part of a much larger collective to have a big impact on the world. The most appealing aspect to micro-lending to the public isn't just that it's low risk (the large majority of loans are paid back), but the more personal & communal aspect of micro-lending. [More]
Score: 8.6
This Week and V. Hot Top 4 Examples: 9,412 Total Clicks Date Range: Mar 14 - Dec 14
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Collaborative consumption is becoming more mainstream as consumer values shift
Implications - With little to no risk, any consumer can participate in the peer-to-peer economy, relying on it for everything from carpooling, to toy rentals to kitchen appliance sharing. The movement from B2C from P2C is driven by the sense of community built, the convenience of participation and a growing environmental awareness and distaste for over-consumption. [More]
Score: 7.7
This Week and Hot Top 4 Examples: 5,980 Total Clicks Date Range: Oct 13 - Dec 14
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Demand for flexible shipping solutions sees drone technology become utilized
Implications - The surge of online shoppers has helped to reinvigorate the shipping industry, which is now turning to drone technology for a quick, efficient method to ship goods on a domestic -- and in some cases -- international level. This economical method expands traditional boundaries for shipping and enables brands to become more self-sufficient. [More]
Score: 6
This Week and Warm Top 4 Examples: 5,311 Total Clicks Date Range: May 13 - Dec 14
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Catering to children, business platforms offer learning tactics
Implications - Going beyond imaginative play sets and at-home activities, kids are turning to specialized platforms and clubs to develop entrepreneurial skills. Allowing boys and girls to come together to participate in business ventures, these initiatives are creating a space for learning and peer-to-peer socialization. [More]
Trend Hunter Services
Score: 6.5
This Month and Warm Top 4 Examples: 2,733 Total Clicks Date Range: Apr 14 - Dec 14
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Service providers offer users creative ways to personalize usage
Implications - Going beyond speed and accessibility, telecom providers are turning to more customized tactics to make user experiences more tailored. Offering platforms and data plans that allow consumers to adjust and adapt content to their liking, services are using personalized platforms to not only heighten engagement, but give users a greater sense of control. [More]
Score: 4.5
This Month and Untested Top 4 Examples: 1,091 Total Clicks Date Range: May 14 - Dec 14
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Telecom companies strive to beat records with extremely fast LTE networks
Implications - As connectivity continues to become an integral part of consumer lifestyle, desires for instantaneous engagement is becoming commonplace. Providing users with network speeds and LTE services that go beyond sufficient needs, telecommunication services are turning to record-breaking data features to not only heighten user experience, but also maintain a sense of status among competitors. [More]
Score: 7.8
This Month and Hot Top 4 Examples: 18,315 Total Clicks Date Range: May 14 - Nov 14
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Subscriptions go beyond food and fashion to offer consumer convenience
Implications - Responding to a growing demand for convenience, subscription services are turning to niche offerings for consumer appeal. Providing deliveries for things like mobile chargers and fragrances, brands are catering to niche interests as a means to expand market audiences. This speaks to a shift toward more customized sources of consumer convenience. [More]
Score: 5.7
This Month and Mild Top 4 Examples: 2,989 Total Clicks Date Range: May 14 - Nov 14
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Offering convenience, brand-specific digital payment systems encourage loyalty
Implications - Retail and QSR brands are turning to company-specific payment apps to ensure that existing customers keep returning. Providing a more streamlined in-store experience by consolidating loyalty program perks and payment, this customization of the ease-of-payment shift highlights the branding opportunity companies have when it comes to emerging technology. [More]
Score: 7.8
This Quarter and Hot Top 4 Examples: 9,222 Total Clicks Date Range: Sep 14 - Oct 14
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Consumers flock to services that outsource even rudimentary tasks
Implications - Anything consumers can do to automate an aspect of daily life is being coveted, which is supported by the rise of outsource services for everything from laundry to texting. As work schedules continue to become more hectic, consumers will likely opt for convenience, even at a price, in everyday life. [More]