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Score: 8.8
This Week and V. Hot Top 4 Examples: 11,953 Total Clicks Date Range: Dec 15 - Jun 16
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Consumers use brands as personal shoppers through fashion-focused subscriptions
Implications - While female consumers often consider shopping to be a communal, leisure activity, brands aim to enhance retail experiences for male consumers through simplified, on-demand services. The Gen-Z and Millennial consumer demographics have enormous spending power, but prefer curation as a way to avoid stressful decision making while attaining personalized products. [More]
Score: 7.9
This Week and Warm Top 4 Examples: 3,982 Total Clicks Date Range: Nov 15 - Jun 16
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Fashion brands add kiosks in-store that allow post-purchase personalization
Implications - Tapping into the desire for deeper meaning in all areas of spending, fashion brands are channeling the current fascination with personalized goods by incorporating in-store customization kiosks that provide a more experience-driven purchase. This progression highlights the need for brands to create room for consumers to customize the products in order to create an extension of themselves tied to the brand, something that is especially important during a time in which individuals are feeling less of a connection to material objects and large institutions. [More]
Score: 6.3
This Month and Warm Top 4 Examples: 4,239 Total Clicks Date Range: Jul 14 - Jun 16
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Expediting the hiring process, employers turn to apps for hyper-efficiency
Implications - Sorting through applicants and arranging interviews is often a daunting and lengthy process, prompting companies to integrate apps and platforms that are more convenient in nature. Bypassing formal calls or applications, employers are using text-based messaging and Tinder-like platforms to not only connect with potential applicants faster, but also to schedule in-person meetings in a more streamlined way. These less formal recruitment tactics speak to a shift toward more casual hiring methods. [More]
Score: 5.4
This Month and Mild Top 4 Examples: 2,006 Total Clicks Date Range: Jul 14 - Jun 16
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Employers turn to tools that help find candidates who fit their work culture
Implications - Going one step beyond personal skills and educational background, employers are turning to hiring strategies that target specific personality types. Realizing the importance of a cohesive work culture, recruiters are using analysis frameworks and online tools to carefully match up with applicants who fit and align with the values of their company. This move toward more qualitative hiring strategies speak to a greater emphasis on individuality, especially when it comes to long-term business growth. [More]
Score: 7.1
This Month and Warm Top 4 Examples: 5,120 Total Clicks Date Range: Oct 14 - Jun 16
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Consumers are enticed by high-end tea bars launched by experts
Implications - Seeking out an experience guided the expertise and knowledge of a connoisseur, consumers are being enticed by high-end tea bars launched by industry experts that promise an educational retail interaction. Linked to the insatiable desire of the modern consumer to gain expert-level knowledge of their curated interests, this progression demonstrates the refocusing on tea as an artisan food product to be considered on the same level as wine or coffee. [More]
Score: 4.6
This Month and Untested Top 4 Examples: 466 Total Clicks Date Range: Jul 15 - Jun 16
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Innovative recruitment platforms aim to eliminate bias
Implications - In an effort to engage in ethical hiring practices, brands have begun leveraging progressive recruitment platforms that eliminate particular elements of the traditional process that are seen to lead to unfairness and bias. In addition to highlighting the ever-evolving experience of recruitment in the digital age, this progression demonstrates the attitude of the emerging workforce that conventional hiring practices may not best serve all stakeholders. [More]
Score: 5.6
This Month and Mild Top 4 Examples: 745 Total Clicks Date Range: Aug 15 - Jun 16
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New platforms empower consumers to create interactive resumes
Implications - In an increasingly competitive job market frequently disrupted by new digital tools, many consumers are embracing platforms that enable them to create dynamic, narrative resumes in the hopes of making a lasting impression outside of the conventional social recruitment platforms. This progression highlights the comfort of consumers, in particular Millennials and Gen Z, in curating a narrative digital representation of themselves even in an indirectly social context, while it also speaks to the opportunity for employers to approach the hiring process in a more intuitive way. [More]
Trend Hunter Services
Score: 6.8
This Month and Warm Top 4 Examples: 2,160 Total Clicks Date Range: May 15 - Jun 16
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Brands turn to Snapchat for connecting with and engaging potential new hires
Implications - While many brands are well-versed in digital recruitment strategies, several are taking things a step further by embedding themselves into the social experience of ephemeral apps like Snapchat. This innovative recruitment strategy speaks to the need for brands to connect with consumers in the physical and digital spaces they naturally reside within, as well as the role of emerging social media platforms and the benefit of being pioneers in this space. [More]
Score: 6.8
This Month and Warm Top 4 Examples: 1,097 Total Clicks Date Range: Jun 15 - Jun 16
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Organizations are using the power of the crowd for their own materials
Implications - The novelty of crowdsourcing as a concept is at the forefront of a few services, but only recently have brands begun implementing it into their innovation and ideation processes toward everything from products released, to brand messaging. This speaks to the true democratization of creativity in the social media age. [More]
Filed in: Business
Score: 8.9
This Month and Hot Top 4 Examples: 11,439 Total Clicks Date Range: Sep 15 - Jun 16
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Food trucks become vehicles for bringing missions to the masses
Implications - A mode of sharing delicious flavors and eclectic dishes that mainstream consumers are already familiar with, food trucks are stepping it up even further by creating connections with consumers on common causes and spreading awareness along with their tasty treats. Taking their missions onto the road, these consumer-friendly commutes share messages of eco-awareness, inclusivity and even strive to make movements like vegan-indulgence more approachable and accessible to the general public. [More]