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Score: 6.6
This Month and Warm Top 4 Examples: 3,326 Total Clicks Date Range: Mar 14 - Apr 15
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Crowdlending sites help give a voice to niche enterprises and causes
Implications - Offering niche communities and small scale business endeavors an outlet for heightening exposure, specialized crowdfunding platforms are becoming a place interests and enterprises can gain momentum. Raising funds and support for everything from wine projects to restaurant communities and writer initiatives, consumers are utilizing the power of social funding to expose mainstream audiences to more unique enterprises. [More]
Score: 7.9
This Month and Hot Top 4 Examples: 6,486 Total Clicks Date Range: Jun 14 - Apr 15
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Seeking funding, social good enterprises turn to crowdlending techniques
Implications - Leveraging the social aspect of crowdfunding, social good enterprises are using the power of the crowd and online media to garner support for their cause. Seeking to not only raise funds but also spread the word about social initiatives and philanthropic endeavors, emerging enterprises are moving away from mainstream marketing approaches toward more niche, yet socially connected alternatives. [More]
Score: 7.1
This Month and Warm Top 4 Examples: 4,236 Total Clicks Date Range: Apr 15 - Apr 15
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The online marketplace nurtures its community of buyers and sellers
Implications - In an effort to strengthen the relationships between buyers, sellers and the marketplaces themselves, the online marketplace industry has seen a surplus of programs, events and social media initiatives that allow each member in this online micro-chain to better understand one another. This shift reveals that those who play in the online marketplace seek to be part of a true community, beyond transactions. [More]
Score: 7
This Month and Warm Top 4 Examples: 3,120 Total Clicks Date Range: Apr 14 - Apr 15
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Popular retailers are making the shift to the mobile world
Implications - The online marketplace is opening up to mobile platforms in order to gain exposure and increase usability for buyers and sellers alike. This transition not only fuels the idea of mobile superiority, but also suggests that consumers prefer having all of their transactions available in their back pocket, both for constant browsing and ease of use. [More]
Score: 7.2
This Month and Warm Top 4 Examples: 14,796 Total Clicks Date Range: Jul 14 - Apr 15
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Large-scale e-commerce giants incent small brands to collaborate
Implications - Giving small companies incentive to collaborate instead of competing with large scale retailers in the digital space, companies like Amazon are offering branded, custom shops and promotions to brands looking to help sell goods. This not only benefits the big names in e-commerce, but also offers more exposure and a larger consumer base to small brands. [More]
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Score: 8.9
This Month and Hot Top 4 Examples: 23,754 Total Clicks Date Range: Feb 14 - Apr 15
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Brands increase interest through over-the-top retail displays
Implications - Bringing an exciting element to routine shopping experiences, playfully designed retail displays are being adopted as a way to generate interest and engagement with products. By adopting over-the-top designs more reminiscent of an amusement park than a grocery store, retail locations are able to better compete with the convenience of online shops by offering an experiential element. [More]
Score: 8.4
This Month and Hot Top 4 Examples: 12,351 Total Clicks Date Range: Sep 14 - Apr 15
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Projected displays create whimsy, interactivity and prestige
Implications - As consumers become more and more exposed to multimedia entertainment, it becomes increasingly difficult to capture their attention through advertising and retail displays. Projected displays add a multi-sensory, interactive element to branding that not only captures attention, but creates more opportunity for brand interaction. [More]
Score: 8.1
This Month and Warm Top 4 Examples: 9,765 Total Clicks Date Range: Feb 15 - Apr 15
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Retail moves further away from the mundane to satisfy wanderlust
Implications - Post-recession, consumers who are reminded of what economic downturn looks like become preoccupied with life-changing experiences such as travel; however the credit crunch has also had an effect on the wallet, making travel less feasible. Satiating this unfulfilled need, companies are incorporating travel-inspired elements into retail displays. [More]
Score: 6.2
This Month and Warm Top 4 Examples: 3,701 Total Clicks Date Range: Nov 14 - Mar 15
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The next phase of equality for women focuses on tech and the online sphere
Implications - The past few years have seen great progress for women's rights, and true to the times, it seems the next frontier for feminism is in technology. This typically male-dominated industry is seeing more female entrepreneurs and gadgets targeted toward girls. Though not the final step toward equality, digitizing girl power shows a shift in girls' attitudes toward technology. [More]
Filed in: TechBusiness
Score: 8.1
This Month and V. Hot Top 4 Examples: 12,726 Total Clicks Date Range: Sep 14 - Mar 15
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Consumers search for subscription services that make everyday life easier
Implications - Consumers have always prioritized convenience, but nowadays, they're planning ahead for difficult situations with subscription services specifically geared towards making life easier. Ultimately serving as an alternate solution to routine annoyances, this shift in subscription services reveal that consumers are interested in avoiding and reducing stress using the least amount of time and effort. [More]