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Score: 8.1
Recent and V. Hot Top 4 Examples: 7,795 Total Clicks Date Range: May 14 - Aug 15
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Big and small decision making takes a page from Tinder
Implications - As Millennials reach adulthood and more important decisions need to be made, the question of how to capture the generation with a notoriously low attention span becomes more pressing. As a result, many organizations are implementing gamified, Tinder-style systems for purchasing, and for big decision making. This speaks to the Millennial desire to maintain personal brand, and for quick and easy tech transactions. [More]
Filed in: Business
Score: 7.2
This Week and Warm Top 4 Examples: 7,226 Total Clicks Date Range: Apr 15 - Aug 15
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Consumers receive hyper-specific selections of products and services
Implications - In a progression that can be seen as a response to so-called analysis paralysis, consumers are increasingly exposed to limited, hyper-specific selections of products and services through convenience-focused means. These carefully curated selections serve to provide stylized suggestions that make deliberating over a purchase less painstaking for the busy modern consumer. [More]
Score: 6.7
This Month and Warm Top 4 Examples: 4,714 Total Clicks Date Range: Feb 14 - Aug 15
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Airport lounges are updated to facilitate social exchange
Implications - Business travel has become so much more than clocking in hours overseas. As workers begin to realize the opportunities of travel, they're more willing, and even more enthusiastic, to partake. In addition to making the travel experience more hospitable, airlines and airports are now providing spaces for working, networking and social interaction to appeal to a new class of traveler. [More]
Score: 6.8
This Month and Warm Top 4 Examples: 3,580 Total Clicks Date Range: Oct 14 - Aug 15
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Shopping apps shine light on responsibility for mindful Millennials
Implications - The Millennial passion for responsible living is influencing a rise in conscientious shopping apps that account for both personal and public factors. Contributing to a prominent culture of mindful consumerism allows brands to maintain a sense of awareness that young critics claim is often lacking when it comes to commercial ventures. Challenging this assumption will help solidify bonds between young shoppers and brands. [More]
Score: 6.5
This Month and Warm Top 4 Examples: 5,509 Total Clicks Date Range: Feb 14 - Aug 15
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Brands favor remarkable kiosk designs in spite of short time frames
Implications - Despite the fleeting come-and-go nature of kiosks, brands are choosing to move ahead with architecturally striking booth designs. By creating a more stimulating ordering process for shoppers, this development contributes to an emerging obsession with experiential consumer engagement. No matter the application, what remains appealing is the ability to impart lasting impressions. [More]
Trend Hunter Services
Score: 5.9
This Month and Mild Top 4 Examples: 1,868 Total Clicks Date Range: Mar 14 - Aug 15
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Targeting business travelers, airlines cater to on-the-go worker needs
Implications - The coveted business traveler comes with specific needs, and airlines are meeting these specifications with products and services accommodating busy work schedules while in transit. While this increases the likelihood of developing loyal customers, this professional shift is also a part of a more comprehensive push to serve the needs of constantly connected consumers. [More]
Score: 7.7
This Month and Warm Top 4 Examples: 6,012 Total Clicks Date Range: Jun 14 - Aug 15
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Upleveled airport services blur the line between business and leisure
Implications - With upleveled services that encourage working travelers to head to the airport a few hours early, the line between business and leisure continues to blur. In implementing indulgent airport services that span retail, hospitality and the health and well-being industries, service providers are seeking to redefine the terminal experience from one of a passive period of waiting to a rejuvenating and memorable stay. [More]
Score: 8.2
This Month and Hot Top 4 Examples: 25,888 Total Clicks Date Range: Oct 13 - Aug 15
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Stores offer value beyond mere products by serving as community hubs
Implications - Tapping into the modern consumer's emotional need to connect to a larger cause, brands are beginning to re-imagine the retail experience as a place for building relationships and cultivating community. The re-positioning of retail destinations as centers of local culture also speaks to the consumer interest in seeking out opportunities for sparking real-world connections in an ever-increasing digital era. [More]
Score: 6.9
This Month and Warm Top 4 Examples: 7,775 Total Clicks Date Range: Oct 14 - Aug 15
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Brands encourage recurring transactions by eliminating buying barriers
Implications - Programmable devices that recognize and learn from patterns of behavior are enabling custom automatic transactions for individual consumers. By reducing multi-step task into an simple single action, pre-authorized tools encourage recurring transactions and brand loyalty with customized presets and a seamless ordering process for the customer. [More]
Score: 8.4
This Month and V. Hot Top 4 Examples: 9,653 Total Clicks Date Range: Jul 14 - Aug 15
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Brands convert product interaction into direct sales channels
Implications - Innovative shopping apps that use image recognition technology in order to customize recommendations provide a personalized and convenient digital shopping experience. By enabling customers to add items to their shopping carts through taking a photo or scanning bar codes, brands are able to streamline the path to purchase. [More]