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Trend Hunter Dashboards
Score: 8.4
Recent and Hot Top 4 Examples: 28,962 Total Clicks Date Range: Jun 13 - Apr 14
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Business-oriented socialization gets a tech-focused update
Implications - Unlike Boomers, Generation X holds a distinct ability to adapt, which is something we're seeing with regard to business networking and job hunting in the 21st century. Digital enhancements to business cards, resumes and even small talk are pushing the industry ever-forward to effectively continue the generational transition that's taking place in the workforce from aging management to go-getter Gen X'ers and Millennials. [More]
Score: 8.3
Recent and Warm Top 4 Examples: 13,517 Total Clicks Date Range: Feb 14 - Apr 14
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The young urbanite, craving luxury and transparency, shifts to the startup
Implications - A growing preference for authenticity meshed with exclusivity is supporting the more niche, artisan brand over the conglomerate. Packaging designs that have a bespoke feel and have enhanced product description satiate craving for trustworthiness. This also works to create an air of exclusivity that’s in-line with urban lifestyles. [More]
Score: 8.5
This Week and V. Hot Top 4 Examples: 7,835 Total Clicks Date Range: Oct 13 - Apr 14
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Consumers opt for hyper-efficient ways to purchase products on and offline
Implications - Catering to a Generation X inclination to spend precisely and with thought, a variety of search engines, apps and crowdsourced innovations are adapting the shopping experience to be ultra-convenient and tailor it to individual budgets or schedules. Being able to set strict price points and stick to them, consumers are satisfied by the ability to find what they want in less time and at better prices, but which speaks to a distinct shift away from physical shops. The ability to shop at will while still having rigid standards satisfied reinforces the 9 to 5 lifestyle to the delight of generations urging for schedule accommodation. [More]
Filed in: BusinessRetail
Score: 8.2
This Month and Hot Top 4 Examples: 41,206 Total Clicks Date Range: Jan 13 - Apr 14
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As RFID gains more popularity, consumers protect themselves against theft
Implications - As more credit cards and smartphones adopt RFID technology, the issue of mobile security is taking centerstage for consumers, which is being soothed with anti-wireless theft accessories. The move towards these more formalized ways to prevent wireless theft identifies the strong demand for "tap and go" payment solutions, but also a preference to deal with the associated effects without having to give up convenience technologies. [More]
Score: 8.1
This Month and Warm Top 4 Examples: 41,255 Total Clicks Date Range: May 13 - Apr 14
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Pop-up shops & events evolve with custom services for fast-paced lives
Implications - Appealing to the consumer with a packed schedule, pop-up shops and stores within stores are evolving to offer customized products as opposed to strictly set or seasonal varieties. Everything from custom clothing and meals allow busy consumers access to goods that used to require additional effort to obtain. [More]
Trend Hunter Services
Score: 5.9
This Month and Mild Top 4 Examples: 4,143 Total Clicks Date Range: Feb 14 - Apr 14
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Beacon technology is creating a more interactive, streamlined retail experience
Implications - Beacon technology, a responsive innovation creeping its way into the mainstream, is changing the possibilities and capabilities of retail. Able to automate and even customize the shopping experience, this shift will appeal to the tech-savvy consumer looking to streamline everyday tasks. By creating a more straightforward and intuitive shopping experience, brands that adopt this technology will likely lead in terms of attracting consumers who strongly value efficiency over personal connection in their busy lives. [More]
Score: 8
This Month and Hot Top 4 Examples: 7,173 Total Clicks Date Range: Nov 13 - Mar 14
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The commodification of the DIY boom leads to brands adopting the ethos
Implications - As sites like Pinterest and Etsy comodify the concept of DIY products, brands are responding in kind with custom products and services that give a level of discount by requiring that the consumer become part of the manufacturing process. This augmentation of the custom goods market into something that's attainable for the average consumer transitions tailored goods from luxury to average and lures shoppers who are more inclined to do it themselves. This consumer base -- also avidly involved in the online shopping world -- is accustom to the lower price points associated with e-tail and are far more interested in a partial DIY product over one that's in-line with offline costs. [More]
Score: 7.2
This Month and Hot Top 4 Examples: 6,958 Total Clicks Date Range: Jul 13 - Mar 14
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Online and offline shopping reach a level playing ground to support each vertical
Implications - The online and offline retail worlds are colliding as we see a distinct increase in the ways that shoppers are demanding a tangible experience meshed with a discounted one. The clear divide between the two realms has predominantly been rooted in convenience and cost difference, but as more shoppers move online, the number of consumers craving an in-store experience is rising. A resulting push of consumers back into stores speaks to consumer demand for a custom, tangible shopping experience, but also to impulsive shoppers that are more comfortable with in-store purchasing. [More]
Score: 8.4
This Month and Hot Top 4 Examples: 20,918 Total Clicks Date Range: Oct 12 - Mar 14
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Vending machines move beyond snacks to provide more convenient indulgences
Implications - While eateries offer consumers a fun and social dining experience, time-strapped individuals too busy for leisurely activities are looking to more creative ways to make meals more convenient. Moving away from the traditional pre-packaged snacks, vending machines are turning to meal-based food options to offer on-the-go consumers diversified eating opportunities. The expansion of vending items to hot meals and fast food reflects a move toward more instantaneous forms of consumption. [More]
Score: 7.8
This Quarter and Hot Top 4 Examples: 21,570 Total Clicks Date Range: May 12 - Mar 14
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Pet-themed cafes cater to those looking to add excitement to consumption
Implications - With the allure of celebrity culture and high-class living constantly bombarding consumers through mass media, efforts to make ordinary life more experimental and thrilling is becoming more prevalent. Pet-focused cafes and eateries help to transform routine dining situations into more of an interactive and visually stimulating experience, combining consumption with the need for more engaging day-to-day routines. [More]