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Score: 8.9
This Week and V. Hot Top 5 Examples: 11,309 Total Clicks Date Range: May 16 - May 17
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Affordable fashion focuses on sophisticated design for cost-savvy consumers
With high end fashion content prevalent on social media, consumers of all economic backgrounds are becoming hyper aware of the designs and trends that signify luxury. Brands looking to target these savvy shoppers are starting to offer them the experience of glamour, tapping into their desire for higher end products while maintaining wallet-friendly prices. [More]
Score: 7.6
This Week and Warm Top 5 Examples: 3,187 Total Clicks Date Range: Nov 16 - May 17
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Retail product education increases casual shopper engagement
Implications - Being able to physically interact with products being one of the top advantages physical retail has over digital, stores are playing to this strength by creating engaging education sessions and in-store demonstrations to immerse casual shoppers. By taking a casual browser and turning them into a participant, brick and mortar retail spaces are able to provide a product experience for the consumer that can’t be replicated when shopping online. [More]
Filed in: BusinessRetail
Score: 7.3
This Week and Warm Top 4 Examples: 4,046 Total Clicks Date Range: Aug 16 - May 17
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Adaptable robotics fulfill a need for ingenuity in the manufacturing process
Implications - As creatively inclined robotics become more commonplace, they are being utilized to take on challenges in manufacturing across industries to produce feats in construction, fashion and more. Able to work with tricky materials and adapt to different demands and conditions, emerging robot technology is increasingly relied upon as a resourceful production asset that also acts as a draw for consumers looking for uniquely manufactured products. [More]
Score: 7.7
This Week and Warm Top 6 Examples: 6,674 Total Clicks Date Range: Aug 15 - May 17
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The fast fashion model rages on, while impacting other industries
Implications - Fast fashion retailers have changed the apparel industry by enabling mid-range spenders to partake in style fads at their peak. In the information age however, aesthetic fads can be observed in other lifestyle categories, with social media elevating them to popularity as ferociously as any fashion fad. As a response, brands in other lifestyle categories are borrowing from the fast fashion model by leading with aesthetic as opposed to quality. This is especially important to consumers who are acutely aware of their personal brand. [More]
Score: 6.7
This Week and Warm Top 4 Examples: 6,986 Total Clicks Date Range: Aug 15 - May 17
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Established brands show authenticity by using customer feedback
Implications - Though smaller companies have the freedom to create products based in consumer feedback, more established brands have more red tape, and therefore must apply feedback in smaller, incremental ways. This is being implemented through small tweaks to existing products that explicitly reference real product feedback. Not only does this show authenticity, but satisfies the consumer desire to contribute to the products they consume. [More]
Score: 9.4
This Month and V. Hot Top 4 Examples: 9,463 Total Clicks Date Range: Jan 17 - May 17
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Product display captivates consumers through sharable emotions
Implications - With the understanding that most consumers seek out memorable experiences they can then share through social media, brands are carefully curating sensory-packed spaces that cater specifically to that desire. Through elaborately immersive visual merchandising that sparks emotions within consumers, the modern retail environment has found a way to adapt to the highly competitive digital space by playing into it. [More]
Score: 6.9
This Month and Warm Top 4 Examples: 1,127 Total Clicks Date Range: Mar 17 - May 17
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Brands create seamless shopping micro-moments through digital assistance
Implications - Embracing the increasing interconnectivity of digital and physical, consumers are leveraging online resources to make their shopping experience, even more intuitive. Brands are adapting by taking an omnichannel approach to their consumer engagement, offering personalized assistive functions that help make shopping, either online or in-store, much more seamless. Where friction creates a barrier to purchase, brands that enhanced the shopper experience through impactful micro-moments will win out with the increasingly digital modern consumer. [More]
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Score: 5.6
This Month and Mild Top 4 Examples: 349 Total Clicks Date Range: May 17 - May 17
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Payout apps entice consumers to earn data and cash through engagement
Implications - Apps offering free data or money in exchange for usage are enticing young audiences to monetize their leisure time. Leveraging data as currency, these companies are finding creative ways to circumvent the growing culture of “walking ad blockers” and engage mobile users. In the spirit of the growing demand for net neutrality, apps that offer free data access will not only allow cost-conscious consumers to stay connected longer, they will also provide opportunity for getting people in developing countries online. [More]
Score: 5.8
This Month and Mild Top 4 Examples: 1,610 Total Clicks Date Range: Jan 16 - May 17
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The high capabilities of Gen Z are maximized through services and products
Implications - Where the Millennial generation had teen entrepreneurs, Generation Z has child prodigies. This is due to the increased accessibility and range of information, which in turn breeds a highly competent generation of children and tweens who are redefining the idea of what kids are capable of. Products and services that aid in this natural sense of entrepreneurship among children ensure Generation Z reaches their full potential. [More]
Score: 5.8
This Month and Mild Top 5 Examples: 1,351 Total Clicks Date Range: Jun 15 - May 17
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Data-free apps democratize connectivity for price-conscious consumers
Implications - With a premium placed on data usage over talk time leaving younger users unable to pay for big data plans, several brands are adapting and starting to offer low-data and even data-free apps. While many of these apps still come with limitations such as proximity to other users or reduced resolution quality, this emerging market is quickly growing as consumers seek ways to save money and still maintain connectivity. [More]