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Score: 5.4
Recent and Mild Top 4 Examples: 230 Total Clicks Date Range: Feb 16 - Jul 16
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Brands invest in cryptic commercials to captivate and retain consumer focus
Implications - Home furniture and decor campaigns utilize sentimentality as a marketing tactic, opposed to directly promoting a product. As streamlined services and ad-eliminating technologies continue to progress, brands strive to entice and captivate consumers who are endlessly scrolling through social media. Appealing to emotions and creating a sense of mystery or wonder, cryptic commercial advertisements are able to harness the attention of consumers. [More]
Score: 7.2
This Month and Warm Top 4 Examples: 1,378 Total Clicks Date Range: May 16 - Jul 16
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Peers, Families, and Co-Workers Gamify Tasks to Compete at Goals Big & Small
Implications - Consumers are gamifying every aspect of their lives and apps that enable them to compete against those who they have deeper connections with are becoming more coveted. The intensity of competition of these "every day gamers" gets heightened when opponents are someone they have a relationship with, making apps more addictive and sticky. [More]
Score: 6.8
This Month and Mild Top 4 Examples: 5,138 Total Clicks Date Range: Dec 15 - Jul 16
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Retail spaces adopt product-free aesthetics for minimalist appeal
Implications - As consumer preference for quality over quantity grows, retail stores are adapting their in-store settings to reflect that “less is more” mentality. Integrating product-free aesthetics that utilize minimalist décor and gallery-style layouts, retailers are relying less on product displays and concentrating more on an artistic visual experience. The turn toward more conceptual retail spaces speaks to the need to make the shopping experience into something unique, helping to make the purchasing process more memorable. [More]
Score: 7.9
This Month and Hot Top 4 Examples: 5,188 Total Clicks Date Range: Jul 15 - Jul 16
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Services and retailers turn to social media platforms as unique business models
Implications - As social media becomes increasingly ingrained into consumer lifestyles, businesses are taking that into account by creating social media-specific platforms and services. Creating payment platforms and business models that are built upon platforms like Snapchat, brands are seeking to not only use social media and online influencers as a marketing tool, but rather integrate this type of digital engagement into the very core of their business. [More]
Score: 8.2
This Month and Hot Top 4 Examples: 4,544 Total Clicks Date Range: Aug 15 - Jul 16
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Online influencers are hired by unexpected brands to target younger buyers
Implications - Moving beyond collaborations, social influencers are being sought out to represent brands and retailers that don't typically target demographics like Millennials or Gen Z. These online influencers are not only helping to bring a youthful edge to typically low-key, traditional brands, but they’re showcasing the growing necessity of online integration in mainstream media, particularly among more conventional, established brands. [More]
Score: 8.9
This Month and V. Hot Top 4 Examples: 13,568 Total Clicks Date Range: Jul 15 - Jul 16
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Retailers create workshop areas for heightened customer involvement
Implications - Realizing the need for greater customization, retailers are rolling out mini in-store workshops and stations to instigate interaction. Designating specific sections of the retail space to allow for customization, product testing or educational experiences, brands are seeking to revamp the retail landscape into a place that is more user-friendly and personalized to consumer preferences. [More]
Score: 6.7
This Month and Warm Top 4 Examples: 2,892 Total Clicks Date Range: Feb 16 - Jul 16
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Retail locations adapt to more than just a place for product consumption
Implications - As consumers seek out more experiential aspects in their day-to-day routine, retailers are taking note and re-defining how the traditional shopping space is structured. Integrating unexpected experiences like health studios and spas, retailers are looking to change the way retail spaces are perceived, and turn traditional shopping spaces into more of a destination for experiential activities and relaxation. [More]
Trend Hunter Services
Score: 7
This Month and Warm Top 4 Examples: 9,946 Total Clicks Date Range: Dec 14 - Jul 16
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Retailers offer purchasing options in entertainment pieces for convenience
Implications - As consumers' schedules become more conflicted and brick and mortar retail engagement decreases, more convenient, addictive ways to shop are needed. Shoppable media elevates the availability of products and increases opportunity for brand interaction in a way that is fast and fun. More importantly, these interactions are organic and un-intrusive; two things especially dear to today's youth generation. [More]
Filed in: BusinessRetail
Score: 8.6
This Quarter and V. Hot Top 4 Examples: 13,022 Total Clicks Date Range: Dec 15 - Jun 16
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Consumers use brands as personal shoppers through fashion-focused subscriptions
Implications - While female consumers often consider shopping to be a communal, leisure activity, brands aim to enhance retail experiences for male consumers through simplified, on-demand services. The Gen-Z and Millennial consumer demographics have enormous spending power, but prefer curation as a way to avoid stressful decision making while attaining personalized products. [More]
Score: 7.7
This Quarter and Warm Top 4 Examples: 6,082 Total Clicks Date Range: Nov 15 - Jun 16
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Fashion brands add kiosks in-store that allow post-purchase personalization
Implications - Tapping into the desire for deeper meaning in all areas of spending, fashion brands are channeling the current fascination with personalized goods by incorporating in-store customization kiosks that provide a more experience-driven purchase. This progression highlights the need for brands to create room for consumers to customize the products in order to create an extension of themselves tied to the brand, something that is especially important during a time in which individuals are feeling less of a connection to material objects and large institutions. [More]