PRO Trends Emerging opportunities for innovators, entrepreneurs and creative minds
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Trend Hunter Dashboards
Score: 6.8
Recent and Warm Top 4 Examples: 5,161 Total Clicks Date Range: Aug 12 - Sep 14
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Fresh food is made more accessible with the use of online delivery services
Implications - Moving beyond the traditional farmer's market, organic retailers are turning to online platforms to bring goods straight to the consumer. Creating digital marketplaces and apps where consumers can purchase and subscribe to the delivery of fresh produce, local grocers are making organic, and often pricey, goods more accessible for the average consumer. This combines the ease of online technology with a need for more approachable forms of nutritional consumption. [More]
Score: 7.6
This Week and Hot Top 4 Examples: 7,732 Total Clicks Date Range: Mar 14 - Sep 14
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Rental services offer more basic consumer goods for practicality
Implications - While rental services often sway toward more high-end services, a growth in more compact and sustainable living has consumers seeking out more basic rental options. Offering the temporary use of kitchen appliances and children's toys, unique rental options provide individuals with the convenience of basic goods without any long-term commitment. [More]
Filed in: BusinessRetail
Score: 7.6
This Week and Hot Top 4 Examples: 4,809 Total Clicks Date Range: Oct 13 - Sep 14
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A desire for social interaction has consumers turning to group discount options
Implications - Seeking to balance budget-conscious strategies with social experiences, consumers are turning to communal discount activities. Providing incentives for shared activities, retailers are offering cost-saving experiences that don't sacrifice social engagements, speaking to a desire to maintain personal indulgences, even with financial cutbacks. [More]
Score: 6.4
This Week and Warm Top 4 Examples: 2,823 Total Clicks Date Range: Aug 13 - Sep 14
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Brands heighten rewards by offering game-like challenges
Implications - Turning brand involvement into a competitive activity, retailers are using challenges to incite consumer interest. Requiring strategic thought and dedication, these reward-driven activities help consumers become more personally invested in the experience, providing a sense of satisfaction and fulfillment. [More]
Score: 8.4
This Week and V. Hot Top 4 Examples: 5,704 Total Clicks Date Range: Apr 14 - Sep 14
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Retailers exchange discounts for action-oriented involvement
Implications - Seeking to get consumers more actively involved, brands are offering discounts and rewards based on participatory involvement. Requiring individuals to fulfill tasks, these action-based loyalty techniques help prevent complacency, using activities and interactive experiences to incite a greater connection with consumers. [More]
Trend Hunter Services
Score: 8.9
This Month and V. Hot Top 4 Examples: 14,579 Total Clicks Date Range: Apr 14 - Sep 14
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Increasing hype, franchises turn to temporary retail spaces for fan interaction
Implications - Customizing fan experiences, franchises are turning to pop-up retail locations to offer a more immersive form of engagement. Transforming retail spaces into TV set replicas and cult cartoon shrines, these pop-up stores are changing the way brands interact with their fan base, allowing consumers to experience classic shows and movies through more tailored, social interactions. [More]
Score: 8.4
This Month and V. Hot Top 4 Examples: 10,404 Total Clicks Date Range: May 14 - Sep 14
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The demand for one-of-a-kind goods sparks an autonomous custom economy
Implications - Custom tailored products are coveted by consumers, which is being addressed by brands with online custom services. As consumers become increasingly dependent on eCommerce, the rise of customized goods ordered online satisfies the the lack of a physical shopping experience. [More]
Score: 7.8
This Month and Hot Top 4 Examples: 8,994 Total Clicks Date Range: Oct 12 - Sep 14
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Retailers integrate karaoke into ordinary venues for pragmatic appeal
Implications - Elevating traditional entertainment venues with functional appeal, retailers are merging elements of karaoke into unlikely settings. Allowing patrons have memorable, entertaining experiences while going about more mundane tasks, these innovations reflect a consumer openness to playful and unexpected brand experiences. [More]
Score: 7.6
This Month and Warm Top 4 Examples: 23,461 Total Clicks Date Range: Dec 13 - Aug 14
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As brands look to build trust with consumers, a scientific aesthetic is adopted
Implications - Brands are taking an authoritative tone with the use of apothecary style retail design that utilizes preconceived consumer notions about science and care. This influential approach to retail is drawing in consumers based on a desire to be closely advised on purchases. [More]
Filed in: BusinessRetail
Score: 7.8
This Month and Warm Top 4 Examples: 7,268 Total Clicks Date Range: Jun 14 - Aug 14
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As brands look to convey wholesome qualities, a handmade aesthetic is adopted
Implications - As the DIY boom rages on, consumers are warming to products that boast a nostalgic, homemade aesthetic. Utilizing a handmade-like branding approach, the products appeal to consumers who are charmed by the rustic notion of handcrafted goods. [More]