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Score: 6.8
This Week and Warm Top 4 Examples: 6,164 Total Clicks Date Range: Jul 14 - Jul 15
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Beverage delivery services offer up coffee goods for java enthusiasts
Implications - Beverage delivery services are embracing the coffee market in an effort to meet the culinary tastes of beverage enthusiasts. This subscription sphere falls squarely within an emerging category of custom deliveries that, beyond drinks, provides convenient, tailored offerings. This is in line with the interests of young consumers, who expect a made-to-order approach. [More]
Score: 8.8
This Month and V. Hot Top 4 Examples: 14,692 Total Clicks Date Range: Apr 14 - Jul 15
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Consumers make use of tech-powered office supplies
Implications - Hybrid stationery supplies allow consumers to have the best of both worlds when it comes to note-taking. Not entirely ready to rely on technological means, consumers are embracing adapted office tools that possess dual functions and enhance productivity in both the digital and physical realm. [More]
Score: 6.2
This Month and Mild Top 4 Examples: 7,405 Total Clicks Date Range: Jan 14 - Jul 15
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Consumers take tech-free refuge in simple office products
Implications - A natural response to the overwhelming digital age, consumers seek refuge in analog stationery and office supplies that offer simplicity in comparison to their digital counterparts. Rather than integrating the two realms, consumers find solace in the practice of note-taking on physical office supplies as a distraction-free expression of self. [More]
Score: 8.9
This Month and V. Hot Top 4 Examples: 26,749 Total Clicks Date Range: Jul 14 - Jul 15
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Iconic logos are re-envisioned with anti-corporate sentiment
Implications - Instantly recognizable, iconic logos are being reinterpreted with new, modern twists that tweak well-known symbols. The re-envisioning of these images mirrors budding anti-corporate sentiment among young consumers who, being a socially conscious group, are often concerned with corporate irresponsibility. [More]
Score: 6.2
This Month and Warm Top 4 Examples: 4,211 Total Clicks Date Range: Jul 14 - Jul 15
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Tech-savvy consumers turn to mobile apps for business building
Implications - Taking a streamlined approach to business, modern entrepreneurs are utilizing mobile apps as a means to efficiently build their brand. By allowing tech-savvy users to build their network, gain insight and even socialize with others in the industry, these apps speak to a shift toward more autonomous, yet equally social, methods of entrepreneurship. [More]
Trend Hunter Services
Score: 5.2
This Month and Mild Top 4 Examples: 1,755 Total Clicks Date Range: Jan 15 - Jul 15
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Social influencers turn to online platforms for guidance and growth
Implications - The rise of social media has resulted in the social media celebrity. Though there are now talent agencies that solely represent famous YouTubers and bloggers, there are also smaller platforms designed to help users learn how to grow and manage their influence. The realization that people have the potential to co-create, rather than simply consume media, has caused a pragmatic shift in the way they use social networks. [More]
Score: 8.8
This Month and V. Hot Top 4 Examples: 11,651 Total Clicks Date Range: Jul 15 - Jul 15
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Alcohol brands reach out to consumers directly with temporary, themed bars
Implications - Branded pop-up bars are serving as memorable face-to-face interactions with consumers that often elevate a product or service with an aspirational lifestyle aesthetic. Popping up inside permanent establishments or at events, branded pop-up bars are an important tool for reaching target demographics in an experience-based fashion that doesn't rely on digital accessibility. [More]
Score: 7
This Month and Warm Top 4 Examples: 17,637 Total Clicks Date Range: Feb 15 - Jul 15
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Consumers skip wait times by ordering ahead with innovative apps
Implications - As the progression toward streamlining everyday tasks continues, consumers are being enticed by tech-powered services that enable ordering ahead of time or allow for skipping of queues altogether. The emergence of fast-lane apps is representative of the modern consumer's desire to save time wherever possible, while also adding an element of exclusivity. [More]
Score: 8.3
This Month and Hot Top 4 Examples: 7,808 Total Clicks Date Range: Apr 14 - Jul 15
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Brands convert video content into direct sales channels
Implications - In order to maximize the marketing potential of the digital culture consumers are ingrained in, brands and retailers are eliminating a step in the process by converting video content into direct sales channels. In leveraging the modern consumer's predisposition toward image-centric marketing, shoppable videos serve to bridge the gap between desire and purchase. [More]
Score: 7.6
This Month and Warm Top 4 Examples: 5,538 Total Clicks Date Range: Feb 14 - Jul 15
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Busy couples turn to curated date night services to connect at home
Implications - As busy couples aim to stay connected without putting further demand on time and money, many turn to creative monthly subscription services that deliver a romantic evening of activities. In providing a road map for amorous evenings at home, such services enable the individual consumer to put their energy into bonding with their partner, rather than stressing over plans for a night out. [More]