Consumer Insights

Emerging business opportunities for innovators, entrepreneurs and creative minds

Trend Hunter Dashboards
Newly Added
Category List
Full Index


Score: 8.6
This Week and Hot Top 5 Examples: 12,224 Total Clicks Date Range: Jul 15 - Feb 17
DEMOGRAPHICS
Popularity
Activity
Freshness
Philanthropic construction adopts an accessible approach
Implications - As consumer demand for corporate social good increases with the rise of Millennial and Gen Z power, construction companies are leveraging their ingenuity to create much needed refuge in developing countries. Architectural projects in these zones demonstrate creativity and adaptability from companies that challenge themselves to build fast, safe and low-cost buildings that, in turn, go a long way towards bringing awareness as well as relief to communities globally. [More]
Score: 6.7
This Month and Mild Top 5 Examples: 2,590 Total Clicks Date Range: Aug 16 - Feb 17
DEMOGRAPHICS
Popularity
Activity
Freshness
Consumers embrace a new world of artisanal beef
Implications - With many health-conscious consumers treating red meat as an indulgence with consumption limited to a few meals a week, a variety of independent brands are stepping up to offer an elevated butcher experience that also falls in line with the progression toward a mainstream artisanal food culture. This shift highlights the expectation of an authentic food shopping experience in order to denote high quality, as well as suggesting considerable consumer interest in both sustainable food solutions. [More]
Score: 7.9
This Month and Warm Top 5 Examples: 19,087 Total Clicks Date Range: Jan 16 - Jan 17
DEMOGRAPHICS
Popularity
Activity
Freshness
Boutique shops offer art-infused edibles
Implications - Battling the idea that sweet indulgences are meant for children, boutique confectioners are infusing these treats with elegance. This combines physical, taste-based indulgence with visual indulgence, providing extra value for older consumers -- Millennials in particular -- for whom indulgence is defined by a connection to status, experience, and value. This multi-leveled approach to the concept of treating oneself grants the penny-pinching Millennial an extra level of permission to indulge. [More]
Score: 6.2
This Quarter and Mild Top 5 Examples: 6,410 Total Clicks Date Range: May 15 - Jan 17
DEMOGRAPHICS
Popularity
Activity
Freshness
Wellness is pushed as a status symbol through design-conscious health
Implications - The Attention Economy is of the utmost importance to the Millennial group whose disposable income is lower and slower to emerge than other generations, making all parts of the Millennial lifestyle an opportunity to boast status. This is especially true of health, as "Wellth" -- the idea of carefully curated physical well-being -- is being integrated into products and services by way of design-consciousness and deliberate "Instagrammability." [More]
Score: 7.8
This Quarter and Warm Top 6 Examples: 8,976 Total Clicks Date Range: May 16 - Jan 17
DEMOGRAPHICS
Popularity
Activity
Freshness
Office spaces physically adapt to the more social Millennial workforce
Implications - With the increase of Millennials entering the workforce, modern offices are physically changing to accommodate a new generation of collaborative and socially oriented employees. The future of office culture depends on the adaptability of its physical space, where promoting a more participatory design aesthetic, including tech-infused elements that encourage open communication, will serve to improve overall employee satisfaction and productivity. [More]
Score: 6.8
This Quarter and Mild Top 4 Examples: 5,881 Total Clicks Date Range: Nov 15 - Dec 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Young creators collect around cultural community hubs
Implications - Taking inspiration from artist-in-residence programs and the popularity of coworking spaces, brands are creating interactive cultural incubators that serve to empower the next generation of creators by serving as a platform for production, collaboration and often, a means of broadcast. In addition to underlining the importance of accessibility in cultivating tangible creative skills, this progression also highlights the need for traditional institutions to incorporate elements of the sharing economy model in order to better serve the changing education styles. [More]
Score: 7.6
This Quarter and Hot Top 4 Examples: 4,421 Total Clicks Date Range: Sep 15 - Dec 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Retail tech innovations design a wholly convenient shopping experience
Implications - Beyond cashless payments and iBeacon systems, in-store tech innovations are emerging that challenge convention regarding all aspects of the shopping experience, in some cases even questioning the need for a point-of-sale interaction at all. In addition to highlighting the consumer focus on reclaiming time whenever possible, this progression speaks to the collective acceptance of the growing role of the Internet of Things in redefining experiences in spaces outside of the home and office spaces. [More]
Trend Hunter Services
Score: 7.8
This Quarter and Hot Top 4 Examples: 7,342 Total Clicks Date Range: Jun 15 - Dec 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Retail spaces blur the line between production and consumption
Implications - Blurring the line between production and consumption, retail brands are emerging with forward-thinking retail concepts that provide shoppers with an opportunity to engage with interactive elements that hint at the research and development of new products. In addition to providing brands with an opportunity for real-time feedback, such concepts highlight the continued progression of the consumer-brand relationship into the realm of symbiosis. [More]
Score: 5.6
This Year and Mild Top 5 Examples: 1,999 Total Clicks Date Range: Sep 16 - Nov 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Wine branding is increasingly incorporating visual and written stories
Implications - Wine labels are becoming less focused on relaying product information and more focused on enhancing the alcohol consumption experience through marketing narratives. This ties into the rise of wine culture, feeding into the idea the principle idea of the sommelier: that wine is an experience beyond a simple product. [More]
Score: 7.8
This Year and Hot Top 5 Examples: 91,353 Total Clicks Date Range: Jan 16 - Nov 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Companies are offering erotic services that cater to more demographics
Implications - The sex industry and related categories still cater primarily to heterosexual male desires, but forward-facing brands are carving a path toward inclusivity. This is a result of changing perceptions of sexuality and a reduction of shame surrounding the topic, which is due in part to the modern feminist movement. Furthermore, this pattern points toward a world where inclusivity in all categories is not the exception, but the norm. [More]