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Score: 7.8
This Month and Hot Top 4 Examples: 3,114 Total Clicks Date Range: Sep 16 - Apr 17
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Engaging e-commerce packaging design generates excitement around branding
Implications - Transforming the typical cardboard box into a conversation piece, online retailers are looking to engage consumers from the get go through playful designs. As the first element of the shipped product that comes into contact with the online shopper, the delivery packaging itself can be used to create brand recognition, make a statement and demonstrate personality. By feeding off of the consumer’s initial excitement from receiving their online purchase, all elements of packaging can be leveraged as opportunities for e-commerce shops to strengthen their bond with online shoppers and create repeat customers. [More]
Score: 7.3
This Month and Mild Top 4 Examples: 4,719 Total Clicks Date Range: Sep 16 - Apr 17
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E-commerce sees a streamlining of packaging materials to ease shipping
Implications - Streamlined packaging designs are increasingly assisting e-commerce companies lower their shipping costs and reduce their ecological footprint, adding an enticing element to environmentally-conscious consumers. Minimalistic parcels also have an aesthetic appeal that, fueled by the evolution of the minimalist movement, is increasingly integral to the shopper’s personal branding. With convenience and ease of use as some of the largest perks of online shopping, bulky, cumbersome packaging no longer fits the bill for the conscious consumer. [More]
Score: 7.7
This Month and Warm Top 5 Examples: 8,547 Total Clicks Date Range: May 13 - Apr 17
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Luxury brands entice affluent consumers through experiential events
Implications - Experiential events with the added prestige of luxury create the perfect combination to spark the affluent consumer’s fear of missing out. Appealing to the modern consumer’s desire for memorable experiences, luxury brands are promoting exclusive activations that make attendees feel like true VIPs. The increase of experience-driven rewards demonstrates a demand for creativity from brands, including higher end brands, in order to stay competitive. [More]
Score: 8
This Month and Hot Top 5 Examples: 11,332 Total Clicks Date Range: Jul 16 - Mar 17
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Consumers look to new services that further simplify meal-prep
Implications - Looking beyond subscription services and home delivery, consumers are taking advantage of in-store and boutique services that expedite the meal preparation process and provide an opportunity for hands-on guidance. This progression highlights the expanded expectations facing contemporary grocers, as well as the interest in educational services that allow customers to take knowledge of the skill home with them in addition to a finished product. [More]
Score: 8.2
This Quarter and Hot Top 5 Examples: 13,925 Total Clicks Date Range: Jul 15 - Feb 17
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Philanthropic construction adopts an accessible approach
Implications - As consumer demand for corporate social good increases with the rise of Millennial and Gen Z power, construction companies are leveraging their ingenuity to create much needed refuge in developing countries. Architectural projects in these zones demonstrate creativity and adaptability from companies that challenge themselves to build fast, safe and low-cost buildings that, in turn, go a long way towards bringing awareness as well as relief to communities globally. [More]
Score: 6.3
This Quarter and Mild Top 5 Examples: 3,572 Total Clicks Date Range: Aug 16 - Feb 17
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Consumers embrace a new world of artisanal beef
Implications - With many health-conscious consumers treating red meat as an indulgence with consumption limited to a few meals a week, a variety of independent brands are stepping up to offer an elevated butcher experience that also falls in line with the progression toward a mainstream artisanal food culture. This shift highlights the expectation of an authentic food shopping experience in order to denote high quality, as well as suggesting considerable consumer interest in both sustainable food solutions. [More]
Score: 7.6
This Quarter and Warm Top 5 Examples: 20,743 Total Clicks Date Range: Jan 16 - Jan 17
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Boutique shops offer art-infused edibles
Implications - Battling the idea that sweet indulgences are meant for children, boutique confectioners are infusing these treats with elegance. This combines physical, taste-based indulgence with visual indulgence, providing extra value for older consumers -- Millennials in particular -- for whom indulgence is defined by a connection to status, experience, and value. This multi-leveled approach to the concept of treating oneself grants the penny-pinching Millennial an extra level of permission to indulge. [More]
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Score: 5.9
This Year and Mild Top 5 Examples: 7,063 Total Clicks Date Range: May 15 - Jan 17
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Wellness is pushed as a status symbol through design-conscious health
Implications - The Attention Economy is of the utmost importance to the Millennial group whose disposable income is lower and slower to emerge than other generations, making all parts of the Millennial lifestyle an opportunity to boast status. This is especially true of health, as "Wellth" -- the idea of carefully curated physical well-being -- is being integrated into products and services by way of design-consciousness and deliberate "Instagrammability." [More]
Score: 7.5
This Year and Warm Top 6 Examples: 11,310 Total Clicks Date Range: May 16 - Jan 17
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Office spaces physically adapt to the more social Millennial workforce
Implications - With the increase of Millennials entering the workforce, modern offices are physically changing to accommodate a new generation of collaborative and socially oriented employees. The future of office culture depends on the adaptability of its physical space, where promoting a more participatory design aesthetic, including tech-infused elements that encourage open communication, will serve to improve overall employee satisfaction and productivity. [More]
Score: 6.5
This Year and Mild Top 4 Examples: 6,368 Total Clicks Date Range: Nov 15 - Dec 16
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Young creators collect around cultural community hubs
Implications - Taking inspiration from artist-in-residence programs and the popularity of coworking spaces, brands are creating interactive cultural incubators that serve to empower the next generation of creators by serving as a platform for production, collaboration and often, a means of broadcast. In addition to underlining the importance of accessibility in cultivating tangible creative skills, this progression also highlights the need for traditional institutions to incorporate elements of the sharing economy model in order to better serve the changing education styles. [More]