Honey is being used in canned alcoholic beverages as a primary ingredient for flavoring
Trend - New startups are launching alcoholic RTD drinks with honey as the primary ingredient or sweetener. Honey is used due to its unique flavor profile and health benefits over processed sweeteners. These canned drinks boast the convenience of canned drinks and the natural, organic flavors of honey.
Insight - Health-conscious consumers are less likely to purchase canned alcoholic beverages due to high-calorie content, unexciting flavor profiles, and the inclusion of processed ingredients. As such, these consumers are drawn to canned drinks with healthy alternative ingredients and unique flavors that cannot be found in a local bar. Brands are adhering to these desires by taking flavor inspiration from non-alcoholic drinks to use in healthy alcohol-based RTDs.
Insight - Health-conscious consumers are less likely to purchase canned alcoholic beverages due to high-calorie content, unexciting flavor profiles, and the inclusion of processed ingredients. As such, these consumers are drawn to canned drinks with healthy alternative ingredients and unique flavors that cannot be found in a local bar. Brands are adhering to these desires by taking flavor inspiration from non-alcoholic drinks to use in healthy alcohol-based RTDs.
Workshop Question - How could your brand create products or services that differentiate from competitors by targeting health-conscious consumers?
Trend Themes
1. Alcoholic RTD with Alternative Ingredients - New startups are incorporating alternative ingredients like honey into alcoholic ready-to-drink beverages to cater to health-conscious consumers seeking unique and natural flavor profiles.
2. Natural Sweeteners in Canned Beverages - Brands are opting for natural sweeteners such as honey in canned cocktails, moving away from processed sugars to deliver healthier and more flavorful alcoholic beverages in a convenient format.
3. Artisanal Honey-infused Cocktails Trend - The trend of honey-infused cocktails showcases a growing appreciation for artisanal drinks that combine high-quality honey with spirits, appealing to consumers looking for premium and unique drinking experiences.
Industry Implications
1. Alcoholic Beverage Industry - Exploring the use of alternative natural ingredients like honey can lead to innovative product offerings that cater to health-conscious consumers seeking unique flavors in ready-to-drink alcoholic beverages.
2. Natural Sweeteners Industry - The shift towards using natural sweeteners such as honey in canned cocktails presents opportunities for suppliers to collaborate with beverage brands looking to offer healthier and more natural beverage options.
3. Artisanal Cocktail Industry - Incorporating artisanal honey-infused cocktails into product portfolios can differentiate brands in the market by appealing to consumers seeking premium, handcrafted beverages with distinctive flavor profiles.
