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Score: 5.1
Recent and Mild Top 4 Examples: 10,127 Total Clicks Date Range: Dec 12 - Jul 14
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Childhood treats are added to sophisticated adult snacks for nostalgic allure
Implications - Consumers are adding an element of nostalgia to traditionally stuffy adult treats to heighten appeal. Using snacks like Pop Rocks to enhance truffles and alcoholic beverages with texture, these revamped recipes speak to a desire for familiarity, even in experimental cuisine. [More]
Score: 6.7
Recent and Warm Top 4 Examples: 2,471 Total Clicks Date Range: May 14 - Jul 14
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Morning meal makers are modified to deliver edibles at an accelerated rate
Implications - Consumers are constantly looking for ways to improve efficiency, which has resulted in brands answering in kind with morning meal makers that cook quickly. This shift towards fast, at-home meals helps to satisfy consumers who are accustomed to prepackaged food, but are looking to decrease dependence on eating out. [More]
Score: 8.1
Recent and Hot Top 4 Examples: 8,659 Total Clicks Date Range: Apr 14 - Jul 14
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Nutritional supplements are given an even more convenient rebranding
Implications - Consumers are monitoring their nutritional needs more closely than ever, which has resulted in vitamins and nutritional products that take efficiency a step further. Innovations like travel-friendly packaging and customization support busy schedules by replacing meals, and aid consumers who want to streamline the process of taking care of themselves. [More]
Score: 8.3
Recent and Hot Top 4 Examples: 12,859 Total Clicks Date Range: Dec 13 - Jul 14
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Food consumption gets a hyper-personalized overhaul
Implications - Catering to a consumer desire for customization, cuisine is becoming hyper-personalized to further satisfy consumers looking for a way to express themselves. This novel approach to cuisine adds another level of intrigue for consumers to satiate a need for both visual and palate stimulation. [More]
Score: 5.8
This Week and Mild Top 4 Examples: 2,801 Total Clicks Date Range: May 14 - Jul 14
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Non-alcoholic drinks designed for healthy, sober consumers combat drinking culture
Implications - Non-drinking consumers are often restricted to the mocktail, but as health concerns rise about the effects of alcohol, beverages that focus on wellness are on the rise. Augmenting drinking culture to include the designated driver, the products satiate consumer demand for both lifestyle accommodation and enhancement. [More]
Trend Hunter Services
Score: 8.2
This Week and Hot Top 4 Examples: 6,242 Total Clicks Date Range: Feb 13 - Jul 14
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Consumers who can't afford luxury opt for luxe-branded regular products
Implications - Previously, the divide between the opulent and the frugal was much larger than now, with luxury companies offering bits of prestige in the form of more low-brow, day-to-day products. Consumers who can't buy off-runway clothing, yet still want to brag about their designer products flock to these mundane, yet prestigious products as a compromise. [More]
Score: 8.4
This Week and Warm Top 4 Examples: 26,989 Total Clicks Date Range: Apr 13 - Jul 14
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Indulgent edibles and couture combine in a natural marriage
Implications - Previous versions of double decadence saw a convergence between fashion and food photography; it has since evolved to tangible products that marry these two worlds. For the post-recession consumer, indulgence is the true mark of prestige. Thus, cuisine and couture -- industries both based in pleasure -- have naturally converged to offer truly luxurious products. [More]
Score: 5.2
This Month and Mild Top 4 Examples: 3,629 Total Clicks Date Range: Dec 12 - Jul 14
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A need to maintain relevancy has soda drinks taking on more edible forms
Implications - As new beverages emerge on the market, classic brands are often overshadowed by the allure of experimental flavoring. Seeking to enhance traditional indulgences, brands and consumers are transforming classics like sodas into hybrid desserts and snack foods. Thus, offering the familiarity of classic flavors through new and unexpected forms. [More]
Score: 6.9
This Month and Warm Top 4 Examples: 3,996 Total Clicks Date Range: May 14 - Jul 14
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Traditionally gourmet and homemade products undergo a reformatting
Implications - Prepackaged goods are praised by consumers for their convenience, but are less favorable than fresh food for most. As consumers spend less time in the kitchen and place convenience as a top priority, brands are responding with products not previously available prepackaged to effectively deliver something for consumers in a variety of segments. This allows even the most prestigious foodie to indulge in convenience, breaking barriers down between cuisine classification. [More]
Score: 6.8
This Month and Warm Top 4 Examples: 8,234 Total Clicks Date Range: Nov 13 - Jul 14
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Food and drink in cans get a modern, aesthetic-focused overhaul
Implications - Consumers associate canned products with the everyday, but brands are pushing a new wave of goods in cans that look to make the experience more lavish. This speaks to the evolution of foodie culture toward products that are ironically low-brow, as opposed to the previously popular artisanal foodstuff. [More]