Consumer Insights

Emerging food opportunities for innovators, entrepreneurs and creative minds

Trend Hunter Dashboards
Newly Added
Category List
Full Index


Score: 6.9
This Week and Warm Top 5 Examples: 4,117 Total Clicks Date Range: Feb 16 - Aug 16
DEMOGRAPHICS
Popularity
Activity
Freshness
The pursuit of calorie cutting takes an extreme turn
Implications - Meal replacements typically take the form of bars or drinks, but for some, constant visibility through social media increases the pressure to adhere to beauty standards. Thus, the pursuit of calorie cutting takes an extreme turn toward the inedible. This speaks to the effects of social media, and the dire need for more media literacy and food education. [More]
Score: 6
This Month and Mild Top 6 Examples: 4,549 Total Clicks Date Range: Sep 14 - Aug 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Brands focus their efforts on providing convenient food services for students
Implications - Foodie brands are creating and seeking new methods to reach the Gen Z and Millennial demographics through convenient, affordable and desirable meal options and services. Targeting students with active appetites due to academic stress and social gatherings, new services are carving their place in the lives of college and university students. This shift in convenient dining highlights the need for brands to closely engage with their consumers and entice them beyond traditional cafeterias. [More]
Score: 6.1
This Month and Mild Top 4 Examples: 2,288 Total Clicks Date Range: Apr 14 - Aug 16
DEMOGRAPHICS
Popularity
Activity
Freshness
A sub-segment of foodies looks to hyper-indulge in a conscious way
Implications - Though eating indulgently is sometimes seen as a result of lack of food education, foodie consumers who see indulgence as an earned right approach not only consume calorie-laden food, but more extreme versions than their non-self aware counterparts. This points to a new form of health movement that is less aspirational and more lighthearted. [More]
Score: 6.7
This Month and Mild Top 5 Examples: 13,506 Total Clicks Date Range: Aug 15 - Aug 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Bread branding takes on a vintage-inspired, relaxed look
Implications - Helping bakeries have their products perceived as less processed and more independent, bread packaging is evolving to look more rustic. Using materials like paper (as opposed to plastic) and with whimsical motifs, there's a handmade feel that comes through with this approach to branding, appealing to consumers who appreciate smaller brands. [More]
Score: 8.1
This Month and Warm Top 4 Examples: 26,399 Total Clicks Date Range: Mar 15 - Aug 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Produce packaging takes on a playful, childlike look
Implications - In addition to providing better protection of products, and acting as a vessel for information about said products, produce packaging is taking on the new task of surprising and delighting consumers through clever design. Appealing to children and parents primarily, this approach brings these products to life in a way that stands out on the shelf. [More]
Score: 6.3
This Month and Mild Top 4 Examples: 6,740 Total Clicks Date Range: Jun 15 - Aug 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Dairy packaging takes on a rustic look to instill trust in consumers
Implications - Helping to combat and neutralize fears around the consumption of dairy products, brands in this industry are adopting artisan, heritage-inspired packaging designs. Whether approached through whimsical motifs or the use of more natural materials, this approach seeks to communicate a less processed feel that's aligned with changing consumer concerns around animal products. [More]
Score: 6.3
This Month and Mild Top 6 Examples: 8,321 Total Clicks Date Range: Apr 15 - Jul 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Food and beverage products explicitly brand to young office workers
Implications - Millennials are entering the workplace at a rapid pace, and considering the sheer numbers of the group, their tendency to gravitate toward metropolitan areas, and their pre-curated lifestyles, specialty food and beverage products for young urban professionals are becoming more prevalent. It seems despite their older age, Millennials still hold the same values: curation, specificity, and convenience. [More]
Trend Hunter Services
Score: 6.8
This Month and Warm Top 5 Examples: 2,967 Total Clicks Date Range: Jun 15 - Jul 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Food is treated as an integral part of an overall aesthetic and lifestyle
Implications - Though foodie culture originally treated the act of eating and the food consumed as standalone pieces, the foodie lifestyle is expanding into other assumed hobbies and interests. This is reflected through influencers incorporating aspects of their entire life into food-related content, homogenizing the various categories of Prosumer. [More]
Score: 6.1
This Month and Warm Top 6 Examples: 2,191 Total Clicks Date Range: Oct 15 - Jul 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Male-hosted YouTube channels guide viewers through extreme recipes
Implications - As consumers become more accustomed to discovering food and beverage innovations from a variety of digital resources, in particular, brands have begun engaging male-hosted cooking channels on YouTube that speak to the culture of "competitive eating." This progression demonstrates the far-reaching nature of the YouTube platform and highlights the opportunity for brands to tap into seemingly niche but increasingly relevant audiences. [More]
Score: 5.2
This Month and Mild Top 6 Examples: 1,046 Total Clicks Date Range: Oct 15 - Aug 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Lighthearted cooking shows are a backlash to the rise of gourmand
Implications - At the heart of foodie culture and influencers in this space is elitism and a fascination with all things gourmand. This aspirational approach to food, however, can alienate the mainstream consumer; as a result, satirical, humor-based cooking shows can be observed. This shows a shift in preferred tone on social media, moving away from aspiration and toward accessibility. [More]