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Score: 4.5
This Week and Untested Top 4 Examples: 1,550 Total Clicks Date Range: Dec 14 - Mar 15
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Comfort food undergoes a light makeover for warmer weather
Implications - Consumers who wish to indulge in their favorite comfort foods during the warmer months are searching for lighter options. Classic comfort food fare, such as pizza and onion rings, are revamped with fresh, seasonal ingredients that are not only lighter for consumption, but also take health-consciousness into consideration. Unwilling to give up their favorite comfort foods, consumers are ultimately looking for a way to reformat them for optimal seasonal enjoyment. [More]
Filed in: LifestyleFood
Score: 5.2
This Week and Mild Top 4 Examples: 1,675 Total Clicks Date Range: Mar 15 - Mar 15
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Embracing the health wave, consumers seek recipes that restrict manyingredients
Implications - Realizing the benefits of healthier food alternatives, consumers are turning to recipes that limit and restrict multiple ingredients. Combining features like gluten-free and sugar-free together, some consumers are looking to leave behind all elements associated with unhealthy living by embracing more restrictive consumption options. [More]
Score: 5.8
This Week and Mild Top 4 Examples: 2,216 Total Clicks Date Range: Dec 14 - Mar 15
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Asian influences introduce savory flavors to sweet dishes
Implications - Many consumers are increasingly turning to food for much more than sustenance, seeking a memorable product experience. Flavor fusion fulfills this desire quite well, and in the case of Asian influence in desserts, is reversing the flavor profiles associated with sweet dishes. Providing consumers with an exciting take on traditional goods, this shift signifies a consumer openness to novelty when it comes to food. [More]
Filed in: LifestyleFood
Score: 5.3
This Week and Mild Top 4 Examples: 1,955 Total Clicks Date Range: Mar 14 - Mar 15
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Miniature culinary goods provide luxury without breaking the bank
Implications - The post-credit crunch desire to communicate prestige, combined with the rise of foodie culture, has put gourmet food in the spotlight. Some consumers, however, are not willing to spend what is required to enjoy these culinary goods. Thus, a demand for miniature gourmet foods can be observed, allowing consumers to enjoy a compromise. [More]
Filed in: LifestyleFood
Score: 4.4
This Week and Untested Top 4 Examples: 3,638 Total Clicks Date Range: Apr 13 - Mar 15
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Miniature pie products provide emotional indulgence in controlled sizes
Implications - As health-conscious consumers quest for permissible indulgences, it becomes clear that portion control alone is not enough to satiate the need for culinary comfort. Miniature pies and tarts tie sentiment into the equation through nostalgia. This adds and extra element of indulgence, proving that though consumers are willing to sacrifice on calories, they still need to feel pampered by their food. [More]
Filed in: LifestyleFood
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Score: 7.6
This Week and Warm Top 4 Examples: 24,538 Total Clicks Date Range: Aug 13 - Mar 15
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Sugar-free products use visual appeal to overcome pessimism
Implications - Though it's now common knowledge that refined sugar is harmful to the body, many are skeptical of making the switch, prompting companies to appeal to other senses than taste. Focusing on the visual aspect of alternatively sweetened products redirects attention, positioning sugar-free products as more special than their predecessors. [More]
Filed in: LifestyleFood
Score: 6.3
This Week and Warm Top 4 Examples: 8,439 Total Clicks Date Range: Aug 13 - Mar 15
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Plant-based sugar alternatives take over mass-marketed and small products
Implications - The battle with sugar reaches back to the 80s with restriction, and has moved into current day as an opportunity for added nutrients. This is what fuels the wave of plant-based sweeteners observed in mass-marketed and smaller-scale products alike. Naturalism is seen as an added plus in today's health-driven society, which adds value to sugar alternatives and positions them as more than replacements. [More]
Score: 4.3
This Month and Untested Top 4 Examples: 980 Total Clicks Date Range: Oct 14 - Mar 15
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As gluten-free becomes a wider-embraced choice more replacements are seen
Implications - Originally reserved for those with celiac disease, gluten-free diets are become a choice for the health-conscious as well -- which in today's society, is a huge number of consumers. Not willing to give up the comforts of carbs, the gluten-free set is finding carb mimicking products and recipes to converge their health needs with the sense of comfort necessary in the world of foods, no matter how experimental. [More]
Score: 6
This Month and Mild Top 4 Examples: 2,369 Total Clicks Date Range: Jul 14 - Mar 15
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Produce becomes a status symbol as the health movement rages on
Implications - In today's society, health-consciousness signals prestige, making fruits and superfoods status symbols associated with sophistication. This has launched a slew of more culinary, higher-end fruit treatments online and in the packaged goods sphere. Signifying a shift in consumer perspective, this new take on previously simplistic fruit intake opens doors for brand positioning and food form alike. [More]
Filed in: LifestyleFood
Score: 5.2
This Month and Mild Top 4 Examples: 2,231 Total Clicks Date Range: Nov 14 - Mar 15
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Comfort foods are updated with unexpected fruit flavoring for nutritional allure
Implications - Taking a more subtle approach to healthy consumption, consumers are turning to fruity flavor adaptations to heighten classic comfort foods. Infusing flavors like cranberry and grapefruit into things like muffins and french toast, consumers are using subtle enhancements to add a element of nutrition to traditionally high-calorie goods. [More]