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Score: 7
This Week and Warm Top 4 Examples: 4,629 Total Clicks Date Range: Dec 14 - Jan 15
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As foodie culture rages on the need for gourmet increases
Implications - In the past, foodie culture was about experimentation and comfort food fusion, but as its influence grows to the mass market, it moves more toward gourmet tastes as a way to communicate prestige. This means more typically culinary dishes and tastes must be more accessible by the average consumer. [More]
Filed in: LifestyleFood
Score: 6.9
This Week and Warm Top 4 Examples: 6,111 Total Clicks Date Range: Aug 12 - Jan 15
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Filling food is revisited as a backlash to portion control
Implications - The more popular the health food wave becomes, the more of a backlash it sees. Most recently, this can be observed in the form of hearty revival. Consumers who are sick of portion control are revisiting filling, full multi-course meals with decadent sides, changing the preconceived face of food and flavor's future. [More]
Filed in: LifestyleFood
Score: 6.6
This Month and Warm Top 4 Examples: 5,591 Total Clicks Date Range: May 14 - Jan 15
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Consumer concerns around chemicals sees natural flavoring become paramount
Implications - Consumer palates are being met with more bizarre flavoring options than ever before, but for many, the avoidance of artificial flavor is becoming increasingly important. Brands are responding in kind with products that promise natural flavoring to convey a product's integrity to the modern health-conscious consumer. [More]
Score: 5.6
This Month and Mild Top 4 Examples: 1,425 Total Clicks Date Range: Nov 14 - Jan 15
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Consumers turn to healthy additives to give dishes an easy health boost
Implications - The common notion that healthy eating requires a complete and high-maintenance lifestyle change is being solved with supplements and seasonings that easily add a nutritional boost to familiar dishes. Easily integrated into foods while still offering benefits, this approach to nutrition speaks to a consumer preference for a healthier lifestyle without the sacrifice of taste or time. [More]
Score: 5.8
This Month and Warm Top 4 Examples: 1,885 Total Clicks Date Range: Oct 14 - Jan 15
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Flavor turns toward new territory with nuts and seeds as flavoring agents
Implications - Simultaneously satisfying the search for the next big protein, and the next flavor to replace the pumpkin spice phenomenon is nut flavoring. Appearing in unexpected places such as within savory dishes, nuts satisfy two main values for foodie consumers: sophisticated flavoring, and nutrition. [More]
Filed in: LifestyleFood
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Score: 5.8
This Month and Mild Top 4 Examples: 2,671 Total Clicks Date Range: Nov 14 - Jan 15
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Beverage flavors crossover to solid foods
Implications - The search for exotic flavor knows no bounds for the foodie consumer, and has begun crossing food forms with edible drink-flavored pieces. Offering something new while still drawing from the familiar, flavoring foods with known drinks offers an exciting experience while staying within the comfort zone of the conventional eater. [More]
Filed in: LifestyleFood
Score: 4.9
This Month and Untested Top 4 Examples: 1,440 Total Clicks Date Range: Nov 14 - Jan 15
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Grains and seeds are adapted into full-course meals for satisfying nutritional value
Implications - No longer used primarily as a snack or breakfast ingredient, grains and seeds are being integrated into hearty, full-course meals for nutritional appeal. Using grains to create alternative recipes of classics like pancakes and pizza, this signifies that consumers are looking to integrate health products in a way that feels familiar and comfortable. [More]
Score: 7.9
This Month and Warm Top 4 Examples: 8,581 Total Clicks Date Range: May 14 - Jan 15
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Targeting Hispanics, brands market ingredients that speak to cultural heritage
Implications - Brands are getting far more explicit regarding who a product is intended for, which is prevalent in the food market with goods created with Hispanic population in mind. Placing spice and traditional dishes at the forefront, this shift towards cultured flavor branding appeals to both the Latin consumer as well as others craving a divergence from blander offerings. [More]
Score: 6
This Month and Mild Top 4 Examples: 4,704 Total Clicks Date Range: Aug 14 - Jan 15
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Consumers turn to conveniently formed health foods for easy consumption
Implications - Consumers are more concerned now more than ever about getting all the different nutrients they need on a daily basis, which is being acknowledged with superfood-based products designed to be consumed on-the-go. As time savings becomes a paramount concern, this design of products appeals to a consumers on the basis of fulfilling nutritional needs in a seamless way. [More]
Score: 5.3
This Month and Mild Top 4 Examples: 4,638 Total Clicks Date Range: Oct 13 - Jan 15
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Consumers replace traditional ingredients with healthier alternatives
Implications - As the war against gluten and bleached carbs rages on, consumers are looking to substitutions for favorite dishes instead of avoiding them altogether. Ingredients such as brown rice, quinoa and other grains are being used as an alternative in recipes, which signifies a preference to DIY healthier goods rather than going without. [More]