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Score: 8.1
Recent and Warm Top 4 Examples: 32,880 Total Clicks Date Range: Oct 13 - Aug 15
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Bread and baked goods are marketed in font-focused packaging
Implications - Elegant typographic packaging for bread and baked goods add a touch of familiarity to what is seen as an increasingly challenging product to market. Infusing the product with a sense of confectionery whimsy and authenticity, text-focused packaging turns to various typographic styles to position the product as worthy of even the discerning consumer's consideration. [More]
Score: 7.3
This Month and Warm Top 4 Examples: 8,363 Total Clicks Date Range: Oct 13 - Aug 15
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Milk and cheese products get added appeal with conceptual forms
Implications - Design-focused dairy packaging are given added consumer appeal with aesthetically pleasing forms that also offer unique beneficial functions. In adding an improved customer experience through design, brands are able to distinguish themselves in a way that will appeal to discerning consumers on an aesthetic and logical basis. [More]
Score: 5.3
This Month and Untested Top 4 Examples: 3,707 Total Clicks Date Range: Aug 14 - Aug 15
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Cheese packaging borrows from fun, young motifs for experience-oriented consumers
Implications - Brands playing in the cheese sphere are showcasing engaging, young motifs via youthful packaging. This design theme is optimal for companies targeting Millennials, who place high value on unique brands and branding. This has implications for Generation Z as well, as digital natives also favor the unconventional in place of dominant, established norms. [More]
Score: 6.4
This Month and Warm Top 4 Examples: 6,805 Total Clicks Date Range: Feb 14 - Jul 15
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Unusual features are added to grocery shopping to incite consumer intrigue
Implications - Moving away from mere convenience, products designed to also surprise and delight consumers add an element of fun to the shopping experience. Offering shoppers everything from cup holders to scooters, this approach to consumer experience not only caters to unique consumer needs, but does so in a way that evokes consumer excitement. [More]
Score: 4.8
This Month and Untested Top 4 Examples: 3,554 Total Clicks Date Range: Sep 14 - Jul 15
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Sweets are added to unconventional food items for experiential allure
Implications - No longer satisfied with traditional consumption, consumers, particularly those of a younger generation, are turning to obscure food pairings for experiential allure. Adding sweets like cotton candy to savory dishes and beverages, consumers are seeking to not only heighten flavor, but also to add an element of intrigue to typically ordinary meals. This reflects a growing desire to constantly adapt and alter routine. [More]
Filed in: LifestyleFood
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Score: 7
This Quarter and Warm Top 4 Examples: 7,065 Total Clicks Date Range: Jul 14 - Jul 15
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Beverage delivery services offer up coffee goods for java enthusiasts
Implications - Beverage delivery services are embracing the coffee market in an effort to meet the culinary tastes of beverage enthusiasts. This subscription sphere falls squarely within an emerging category of custom deliveries that, beyond drinks, provides convenient, tailored offerings. This is in line with the interests of young consumers, who expect a made-to-order approach. [More]
Score: 7.1
This Quarter and Warm Top 4 Examples: 2,988 Total Clicks Date Range: Jul 15 - Jul 15
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Breakout teas take on amorous motifs for sentimental consumers
Implications - New tea products are diversifying consumer appeal with brews modeled after romantic, affectionate motifs. This delivers on a consumer call for customization on all fronts, even where it applies to personal considerations. Niche branding similar to this model can also get ahead of the competition through specifications designed for unique interests. [More]
Score: 5.1
This Quarter and Mild Top 4 Examples: 1,241 Total Clicks Date Range: Apr 15 - Jul 15
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New tea products target the female demographic with women-specific ingredients
Implications - New tea products are catering to the powerful female clientele base via ingredients geared towards women's health. This resonates with a rising consumer demand for customization suited to Generations X an Y, both of which are accustomed to the current popularity of maker culture and curated offerings. The wellness aspect is equally attractive as younger demographics continue to demonstrate an interest in fitness and nutrition. [More]
Score: 5
This Quarter and Mild Top 4 Examples: 3,342 Total Clicks Date Range: Jun 14 - Jul 15
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Consumers gravitate to frozen meals that offer restaurant-ready meals
Implications - In order to satiate their experiential taste buds without breaking the bank, many consumers are searching for frozen meals that specifically cater to restaurant imitation. Frozen meals that are larger in size and more complex in flavor not only appeal to the budget-conscious foodie, but also gives them a chance to experiment at home with food they would normally order out. [More]
Filed in: LifestyleFood
Score: 7.6
This Quarter and Warm Top 4 Examples: 15,286 Total Clicks Date Range: Oct 14 - Jul 15
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Imaginative designs enhance the competitive edge of frozen foods
Implications - Frozen food packaging is now one of the primary subjects of modern, creative designs that are standing out in supermarket aisles. Across the board, eye-catching designs are proving essential to both traditional and non-traditional consumer segments that benefit from enhanced visibility. [More]