DEMOGRAPHICS
Find out how these brands use Trend Hunter PRO to kick start innovation...
New in Food Category List Full Index
| Score:
5.8 | This Month and Mild
Top 6 Examples:
Date Range:
7,402 Total Clicks Feb 13 - May 13 |
| Popularity | |
| Activity | |
| Freshness |
Junk Food Destigmatized
Formerly seen as shameful vices, junk food is receiving a prideful boostImplications - Though over the years, trends relating to health and well-being have been taking over, more and more consumers have begun seeking out products that affirm their poor health choices. Creating a sense of humor about a somewhat taboo topic, these products provide some relief to consumers. [More]
 Fake Food Fashion |
 Carnivorous Temporary Tattoos |
 Macho Soy Candles |
 Breakfast-Inspired Booze |
 Instant Meal Rap Videos |
 Real-Life Bacon Frocks |
Filed in: Lifestyle Food Health
| Score:
6.3 | This Month and Mild
Top 4 Examples:
Date Range:
3,143 Total Clicks Feb 13 - May 13 |
| Popularity | |
| Activity | |
| Freshness |
Mocking Fitness
The healthy living movement sees a backlashImplications - Physical well being is very important for today's self-centric consumer; however, healthy living is seeing a backlash. Consumers who enjoy indulging in less-than-health-conscious activities are sick of being told to "live better" and thus, have taken to mocking fitness. This reflects on a more broad consumer desire to unabashedly be one's self, without being made to feel they should apologize. [More]
 Manly Hipster Yoga |
 Athletic Kitten Captures |
 Calorie-Removing Kitchen Utensils |
 Facetious Physical Education Tees |
Filed in: Lifestyle Food Health Drinking
| Score:
6.7 | This Month and Warm
Top 6 Examples:
Date Range:
19,656 Total Clicks Oct 12 - May 13 |
| Popularity | |
| Activity | |
| Freshness |
Picnic Obsession
A demand for portable products to facilitate al fresco diningImplications - Portability is of great importance to consumers, and portable eating, as well as the carefree mood that goes with it, is influencing a range of industries to suit this new branch of food culture. Picnicking has become somewhat of a lifestyle in and of itself, and created a demand for products that can be carried around and used in public. [More]
 Extravagant Posh Picnics |
 Bagged Booze Branding |
 Picnic-Patterned Drawings |
 Squatting Eating Surfaces |
 Personalized Picnic Bags |
 Speaker-Infused Blankets |
Filed in: Lifestyle Art & Design Design Food
| Score:
6.6 | This Quarter and Mild
Top 4 Examples:
Date Range:
5,938 Total Clicks Mar 12 - Apr 13 |
| Popularity | |
| Activity | |
| Freshness |
Repurposed Edible
Frugal foodies are using every part of their ediblesImplications - Ancient civilizations would consider it a sin to discard of any part of an animal after it was hunted and killed. Modern foodies are displaying a similar attitude with their edibles. This is not only a frugal choice, but one that is eco-friendly. The idea of repurposing edibles also lends to a sense of creativity, challenging consumers to get resourceful. [More]
 Literal Baked Apple Pastries |
 Liquor-Filled Fruits |
 Pump-Tapped Pumpkins |
 DIY Egg-Shaped Cakes |
Filed in: Lifestyle Food
| Score:
7.4 | This Quarter and Warm
Top 5 Examples:
Date Range:
19,141 Total Clicks Jun 12 - Apr 13 |
| Popularity | |
| Activity | |
| Freshness |
Edible Packaging
Edible packaging and dishes are delicious and eco-friendlyImplications - With consumers' concern for the environment on the rise, waste management is an issue that is often discussed. Companies are creating edible packaging and dishes to ensure waste is reduced -- and in some cases, meals are enhanced. This is an inventive, resourceful way to satisfy the consumer desire for a more green way of life. [More]
 Efficient Edible Packaging |
 Tomato-Based Bowls (UPDATE) |
 Edible Baking Plates |
 Edible Burger Packaging |
 Edible Shot Glasses |
Filed in: Eco Food Lifestyle
