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Score: 5
New and Untested Top 4 Examples: 3,743 Total Clicks Date Range: Jul 14 - May 15
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Yogurt is being infused into unexpected treats for experiential allure
Implications - Consumers are combining dairy products with confectionery goods in an effort to bring a nutritional element to otherwise indulgent snacks. By adding ingredients like yogurt to cocktail and candy recipes, individuals are not only attempting to make nutritional consumption more fun and experiential, but also heighten traditional ingredients with unexpected forms. [More]
Filed in: LifestyleFood
Score: 5.3
New and Untested Top 4 Examples: 2,998 Total Clicks Date Range: Nov 14 - May 15
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Brands adapt yogurt into new forms for experiential consumption
Implications - When a food item becomes as ubiquitous as yogurt, it's natural that people start looking for different ways to consume it. To meet this demand, brands have begun looking to different cultures for inspiration, incorporating yogurt into traditional beverages and spreads from around the globe. This shift indicates that consumers are delighted by the opportunity to try international variations of their favorite foods, especially ones that prioritizes health and on-the-go enjoyment. [More]
Score: 6.3
This Month and Mild Top 4 Examples: 3,725 Total Clicks Date Range: Jan 15 - May 15
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Consumers seek out a cost-effective way to curate custom meals
Implications - Moving beyond mere food delivery, consumers are turning to services that help curate entire dining experiences for customized appeal. By bringing 5-star dinner services into the comfort of people's homes, these meal options allow consumers to enjoy the extravagance that often comes with eating out at a fraction of the cost, all while maintaining the familiarity and comfort of ordering in. [More]
Score: 6.1
This Month and Mild Top 4 Examples: 3,958 Total Clicks Date Range: Sep 12 - May 15
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QSR brands develop striking pizza dough concepts
Implications - Companies specializing in comfort foods are releasing unusual pizza dough recipes that challenge typical notions of the meal. The inclusion of atypical ingredients adds edge to dishes that are otherwise predictable. This approach to cuisine bridges the gap between familiar, popular products and a consumer desire for novelty. [More]
Filed in: LifestyleFood
Score: 5.2
This Month and Mild Top 4 Examples: 2,098 Total Clicks Date Range: Apr 14 - May 15
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QSR brands cater to time-crunched consumers with festive mealtime concepts
Implications - QSR brands are delivering mealtime concepts tailored to the holidays. The widespread consumption of these products during festive gatherings signifies a movement away from traditional meals towards more convenient, readily available items. Through themed ingredients, packaging and recipes, fast food brands are evidently becoming increasingly relevant at annual celebratory occasions. [More]
Trend Hunter Services
Score: 6.3
This Month and Mild Top 4 Examples: 21,004 Total Clicks Date Range: Jan 13 - May 15
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Consumers search for efficient forms of personalization in food
Implications - DIY culture may be thriving, but many consumers don't have the time to make their own goods. Not wanting to miss out on the opportunity for customization, consumers are turning to services that let them design, as opposed to make, their own desserts. Ultimately, consumers still want to be involved, on some level, in the creation of their goods. [More]
Filed in: LifestyleFood
Score: 6.5
This Month and Warm Top 4 Examples: 4,908 Total Clicks Date Range: Sep 14 - May 15
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Chocolate and candy brands collaborate to create hybrid sweets
Implications - Choosing to embrace fellow competitors, brands, like those in the confectionery industry, are choosing to collaborate with others on new flavors and formats. Seeking to capitalize on the popular fan followings of certain brands, confectionery companies are seeking to not only expand awareness to new markets, but also redefine how typically traditional products are perceived. [More]
Score: 4.4
This Month and Untested Top 4 Examples: 1,968 Total Clicks Date Range: Jan 15 - May 15
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Comfort food becomes an unlikely source of fresh flavor and nutrition
Implications - Greater emphasis on health and wellness has caused consumers to become more conscious about consumption. Instead of ordering their favorite comfort foods, such as pizza, consumers are turning to at-home alternatives that feature fresh, garden-variety ingredients. This shift speaks to to a dual consumer desire for both artisanal goods and a healthy diet. [More]
Score: 3.9
This Month and Untested Top 4 Examples: 1,670 Total Clicks Date Range: Oct 14 - May 15
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Popular comfort dishes borrow from cultural flavors and recipes
Implications - Comfort foods central to restaurants and grocery stores are taking on robust cultural flavors. From a consumer standpoint, the inclusion of ethnic culinary concepts favors brands catering to diverse clientele. Additionally, remixed traditional dishes such as Asian or South American-style pizzas capture the attention of shoppers. [More]
Filed in: LifestyleFood
Score: 7.2
This Month and Warm Top 4 Examples: 19,329 Total Clicks Date Range: Apr 14 - May 15
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Health conscious individuals seek out earthy ingredients in raw juices
Implications - In a time when consumers increasingly choose organic foods and beverages, juice brands are experimenting with hearty root vegetables as a source of flavor, detoxification and nourishment. This shift is representative of a progression in the desires of consumers to incorporate energizing and beneficial sources of refreshment free of processed sugars. [More]