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Score: 8.4
Recent and Hot Top 4 Examples: 12,170 Total Clicks Date Range: May 15 - Jun 16
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Fast food brands appeal to young consumers with tech-driven packaging
Implications - Part of a growing push to gain back the business of Millennials and Gen Z, fast food brands are launching creative tech-driven takeout packaging that serves to entice those with a digital compromise. This progression highlights the ways in which brands can aid and delight consumers by providing a unexpected feature that helps offset the inconveniences of modern life. [More]
Score: 6.2
This Week and Mild Top 4 Examples: 2,243 Total Clicks Date Range: Nov 15 - Jun 16
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Kids' advent calendars get an update for a more modern surprise
Implications - Popularized by its simple chocolate-centric predecessors, the advent calendar is taking on more iterations than ever before. This shift not only speaks to the ways in which consumers are beginning to expect to see products specifically suited to their needs, but also indicates an ongoing interest in goods for children that incorporate an element of surprise. [More]
Score: 7.4
This Month and Warm Top 4 Examples: 4,990 Total Clicks Date Range: Mar 15 - Jun 16
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Consumers seek out niche workshops to gain artisan-level knowledge
Implications - In the pursuit of expert-level knowledge in personal areas of interest, consumers are participating in artisan-led workshops and experiences that explore culinary and beverage innovations that go beyond the traditional food and alcohol pairing format. This progression highlights the consumer desire to see brands serve as catalysts in helping them in achieving their personal goals and as a partner in self-educational pursuits. [More]
Score: 8.9
This Month and Hot Top 4 Examples: 18,206 Total Clicks Date Range: May 15 - Jun 16
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Dessert brands host events that emphasize product experience
Implications - Serving as an opportunity for both product education and intimate face-to-face interaction with consumers, dessert brands are opting to host immersive experiences that encourage experimentation and customization. This progression highlights the opportunity for creative brand activations to cut through the clutter of modern multichannel marketing by creating experiences that help the brand resonate with consumers. [More]
Score: 7.1
This Month and Warm Top 4 Examples: 5,138 Total Clicks Date Range: Oct 14 - Jun 16
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Consumers are enticed by high-end tea bars launched by experts
Implications - Seeking out an experience guided the expertise and knowledge of a connoisseur, consumers are being enticed by high-end tea bars launched by industry experts that promise an educational retail interaction. Linked to the insatiable desire of the modern consumer to gain expert-level knowledge of their curated interests, this progression demonstrates the refocusing on tea as an artisan food product to be considered on the same level as wine or coffee. [More]
Score: 5.4
This Month and Mild Top 4 Examples: 5,933 Total Clicks Date Range: Apr 15 - Jun 16
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Meat & poultry products receive a premium redesign with crafted packaging
Implications - As a desire for organic, non-GMO foods grows, so does consumer skepticism over food products, prompting brands to rethink the way their goods are displayed. Using transparent packaging, handcrafted imagery and local heritage to give packaged products like meat and poultry a more traditional aesthetic, brands are seeking to not only convey greater transparency, but also add a more wholesome aesthetic to goods. This represents a shift toward packaging designs that allow consumers to easily identify the product as well as its organic roots and production. [More]
Score: 5.6
This Month and Mild Top 4 Examples: 711 Total Clicks Date Range: Jun 15 - Jun 16
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Food brands convey their health status through comical marketing tactics
Implications - As a greater emphasis is placed on health and organic ingredients, food retailers are seeking out more distinctive ways to showcase their commitment to the cause. Adding elements of humor, satire and animation, brands are speaking to their use of organic ingredients and natural practices in a way that is more approachable to younger demographics. Such tactics help transform informative content into lighthearted messages that are not only more digestible, but also more memorable in nature. This speaks to a shift toward messaging that is not only transparent, but that also appeals to specific demographics like Millennials or Gen Z who appreciate more playful brand engagements. [More]
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Score: 5.8
This Month and Mild Top 4 Examples: 646 Total Clicks Date Range: Jun 16 - Jun 16
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China embraces repetitive patterns that reminisce simpler times
Implications - Whether inspired by the art of ancient China or hand-stamped in a traditional manner, China is embracing its heritage via its packaging designs. These old world patterns help convey to consumers the longevity the brands have had in the marketplace, building brand trust. The designs reminiscent of historical time periods in Chinese culture also add to the feeling of legacy. [More]
Score: 7
This Month and Mild Top 4 Examples: 1,561 Total Clicks Date Range: Jun 16 - Jun 16
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China opts for simple illustration in visually overwhelming marketplace
Implications - Packaging has become an artform in itself, and in China, branding is erring on a more imaginative and decorative aesthetic with designs that look hand-drawn or sketched. These subtle, often minimalist drawings add to the authenticity of the products they are marketing and provide a striking visual image in text-heavy, color-saturated displays. [More]
Score: 6.3
This Month and Mild Top 4 Examples: 2,453 Total Clicks Date Range: Jun 15 - Jun 16
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Consumers incorporate the ancient dairy alternative in modern ways
Implications - As consumers look to adapt their diets to be conducive to a healthier lifestyle, many are embracing kefir, a nourishing and flavorful ingredient that has long been praised for its probiotic content and its aid in digestion. Seen incorporated into a variety of food and beverage, this progression is related to the fixation of the modern consumer on finding healthier routes to familiar flavors. [More]