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Score: 6.6
New and Warm Top 4 Examples: 3,896 Total Clicks Date Range: Mar 13 - Sep 14
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Making dining experiences convenient, consumers turn to pre-paying apps
Implications - Seeking to reduce the stress that comes with settling bills, particularly with large groups, consumers are turning to more streamlined payment options. Adding efficiency to the payment process, retailers are offering apps that allow for methods of advanced payment, allowing consumers to savor experiences without the impending stress of monetary transactions. [More]
Score: 6.7
This Month and Warm Top 4 Examples: 5,711 Total Clicks Date Range: Aug 12 - Sep 14
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Fresh food is made more accessible with the use of online delivery services
Implications - Moving beyond the traditional farmer's market, organic retailers are turning to online platforms to bring goods straight to the consumer. Creating digital marketplaces and apps where consumers can purchase and subscribe to the delivery of fresh produce, local grocers are making organic, and often pricey, goods more accessible for the average consumer. This combines the ease of online technology with a need for more approachable forms of nutritional consumption. [More]
Score: 7.1
This Month and Warm Top 4 Examples: 11,408 Total Clicks Date Range: Jun 12 - Sep 14
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Making shopping easier, consumers turn to digitized grocery services
Implications - Optimizing everyday tasks like grocery shopping, consumers are turning to advanced online platforms and delivery services for added convenience. Using apps and crowdsourced platforms to locate or customize purchases, consumers are seeking to reduce the need for in-store interaction, speaking to a desire for more autonomous buying methods. [More]
Score: 5.8
This Month and Mild Top 4 Examples: 6,005 Total Clicks Date Range: Sep 13 - Sep 14
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Ordinary treats are revamped with unexpected textures for sensory appeal
Implications - Moving beyond taste and flavoring, consumers are turning to diverse textures for experiential appeal. Adding unexpected ingredients like exploding candy to cakes and breath mints, consumers are seeking to enhance ordinary goods with heightened sensory qualities, reinventing routine recipes with features that challenge mainstream conceptions of food and flavor. [More]
Filed in: LifestyleFood
Score: 5.4
This Month and Mild Top 4 Examples: 6,826 Total Clicks Date Range: Aug 12 - Sep 14
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An emphasis on well-being has consumers putting health goods front and center
Implications - As the health craze rages on, an emphasis on health food becomes priority, resulting in fruits and vegetables taking a more prominent role in popular recipes. Featured more as a main ingredient rather than a topping, antioxidant-heavy foods like berries are being used as hearty fillings and spreads, reflecting a need to replace everyday indulgences with nutritional yet familiar alternatives. [More]
Trend Hunter Services
Score: 5.6
This Month and Mild Top 4 Examples: 5,578 Total Clicks Date Range: Oct 12 - Sep 14
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Healthy drinks take on a food form to provide convenience
Implications - Offering a range of health benefits that help fight against cholesterol and disease, drinks like green tea are being reformatted into more convenient forms for on-the-go consumption. Transforming these health beverages into snack bars and lollipops, consumers are making nutritional goods more adaptable for everyday consumption, reflecting a shift toward more customized health food sources. [More]
Score: 4
This Month and Untested Top 4 Examples: 5,191 Total Clicks Date Range: Mar 12 - Sep 14
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Seeking nutritional benefits, consumers add antioxidants to meals in new ways
Implications - While antioxidants like berries and whole grains offer plentiful health benefits, eating such nutritional ingredients on a daily basis can be tiresome. Diversifying health foods, consumers are adding superfoods and antioxidants to more indulgent recipes like desserts and junk food, combining health-conscious ingredients with a desire for more enticing sources of consumption. [More]
Score: 6
This Month and Mild Top 4 Examples: 10,914 Total Clicks Date Range: Dec 12 - Sep 14
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Cold weather dictates desire for more substance, yet interesting flavor
Implications - The concept of the cold holiday seasons calling for more filling food is not new. However, as foodie culture expands, consumers are beginning to demand more than the standard turkey from their holiday meals. Meeting cold season tradition with culinary curiosity, remixed hearty meals make for something that is both comforting and exciting. [More]
Filed in: LifestyleFood
Score: 6.8
This Month and Warm Top 4 Examples: 6,218 Total Clicks Date Range: Mar 14 - Sep 14
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Consumers turn to relaxation-oriented edibles for stress relief
Implications - Although products like tea are purported to have calming properties, consumers are responding to more aggressive branding that's upfront about benefits. Aimed at consumers struggling with stressful, busy schedules, products that are specifically designed for relaxation are gaining traction. [More]
Score: 5
This Month and Mild Top 4 Examples: 2,450 Total Clicks Date Range: Jul 14 - Sep 14
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Healthy edibles are copied in an unhealthy format to spoof clean eating
Implications - Consumers eat as much with their eyes as with their mouths, which is something being taken into account as healthy edibles are mocked in an unhealthy format. This rebellion against clean eating marks consumer preference for tongue-in-cheek jabs when it comes to more serious topics like health and healthy eating. [More]