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Score: 6.6
This Week and Warm Top 4 Examples: 7,474 Total Clicks Date Range: Oct 14 - Jun 15
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Seasonal treats adopt packaging designs suitable for gift-giving
Implications - Moving beyond traditional seasonal flavors, holiday confections are integrating packaging designs that mimic collectibles and gift wrapping for experiential allure. By specifically crafting packages to mimic products such as toys or decor, brands are not only seeking to make seasonal goods more memorable, but also giving typically single-use products a second life by offering greater depth and adaptability. [More]
Score: 5
This Month and Mild Top 4 Examples: 2,225 Total Clicks Date Range: Feb 15 - Jun 15
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Comfort food is portioned for communal eating
Implications - Traditional comfort foods, such as pasta, are being reformatted for collective consumption. Foods that are portioned for easier sharing are popular among consumers, as it not only enhances the dining experience, but also allows them to try several dishes in one sitting. When applied to more traditional cuisines, this communal approach to eating encourages family bonding in a way that is both novel and experiential. [More]
Filed in: LifestyleFood
Score: 5.7
This Month and Mild Top 4 Examples: 3,777 Total Clicks Date Range: Mar 15 - Jun 15
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Mediterranean cuisine becomes a staple in North American culture
Implications - The foodie movement has bred a consumer who is adventuresome with their eating habits. In regards to the North American consumer specifically, this means not only a willingness to try different cuisines, but a demand for them. Along with Eastern and Asian cuisines, Mediterranean food has become a top priority for food retailers and dining establishments because not only is it an accessible form of exoticism, but its emphasis on fresh ingredients align it with consumers' growing preference for healthy food. [More]
Filed in: LifestyleFood
Score: 6.4
This Month and Mild Top 4 Examples: 1,490 Total Clicks Date Range: Mar 15 - Jun 15
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Pasta dishes incorporate international flavor for exotic appeal
Implications - Emerging flavors are becoming more global in their scope, a fact that is especially reflected in pasta dishes. Once a traditional Italian meal, pasta has been transformed into a neutral palate for a multitude of different flavors hailing from the across the globe. In North America, this shift exemplifies a consumer willingness to infuse now-classic forms of comfort food with ethnic flavors. [More]
Filed in: LifestyleFood
Score: 5.3
This Month and Mild Top 4 Examples: 506 Total Clicks Date Range: Jun 15 - Jun 15
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Group dining is made easier with apps that help divide costs
Implications - Methods of payment are going one step further to help make dining, particularly for large groups, a much easier experience. Allowing patrons to easily split bills among friends and large parties, these apps not only streamline the payment process, but also reflect a desire for more communal experiences. [More]
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Score: 8
This Month and Hot Top 4 Examples: 13,964 Total Clicks Date Range: Sep 14 - Jun 15
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Produce packaging adopts eco-friendly designs to showcase awareness
Implications - Showcasing a commitment to sustainable standards, fruit and vegetable brands are turning to eco-friendly packaging designs for authenticity. Wrapping produce in packages that are biodegradable or easy to reuse, brands are seeking to not only participate in sustainable business tactics, but do so in a way that encourages consumer involvement and support. [More]
Score: 7.9
This Month and Warm Top 4 Examples: 21,978 Total Clicks Date Range: Jul 14 - Jun 15
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Fresh fruit is encased in unexpected packaging for increased sophistication
Implications - Redefining how traditional health foods are perceived, brands are adopting unconventional packaging designs for a refined appeal. Moving away from traditionally exposed forms, brands are packaging items like fruit in customized wrappers and containers. These designs not only add a sense of glamour and novelty, but they also allow brands to project a personalized touch on typically homogeneous items. [More]
Score: 6.7
This Month and Mild Top 4 Examples: 875 Total Clicks Date Range: Jun 15 - Jun 15
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Food oriented brands launch services for professionals at the workplace
Implications - The complex dietary needs of small, medium and large-scale professional teams are being addressed by food companies serving contemporary offices. Frequently focused on nutrition, these edible concepts point to rising concern with health among consumers looking to improve wellness at all times, no matter the inconvenience, while also tying into the glorification of "busy." [More]
Filed in: LifestyleFood
Score: 4.4
This Month and Untested Top 4 Examples: 304 Total Clicks Date Range: Jun 15 - Jun 15
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Social gatherings and events are tended to via ecological methodologies
Implications - Big social events and gatherings are being approached by catering companies with explicit attention to environmentalism. This mirrors a desire for green living among millennials, no matter the engagement. At the same time, it is also consistent with a turn away from over-consumption, and towards enhanced sustainability. [More]
Filed in: LifestyleFood
Score: 4.6
This Month and Untested Top 4 Examples: 594 Total Clicks Date Range: May 15 - Jun 15
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Consumers swap refined sugars for coconut-based alternatives
Implications - With the harmful effects of excess sugar consumption now being widely publicized, consumers have begun searching for low-calorie alternatives. The rising popularity of less refined sugars and sweeteners -- especially those that come from natural sources, such as coconut -- indicates not only that preventative health is at the forefront of consumers' purchasing decisions; it also showcases a willingness on the part of the Western consumer to look at other cultures for health inspiration. [More]