PRO Trends Emerging opportunities for innovators, entrepreneurs and creative minds
Username
Remember Me!
Password
Trend Hunter Dashboards
Score: 6.1
This Week and Mild Top 4 Examples: 10,557 Total Clicks Date Range: Dec 12 - Sep 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Cold weather dictates desire for more substance, yet interesting flavor
Implications - The concept of the cold holiday seasons calling for more filling food is not new. However, as foodie culture expands, consumers are beginning to demand more than the standard turkey from their holiday meals. Meeting cold season tradition with culinary curiosity, remixed hearty meals make for something that is both comforting and exciting. [More]
Filed in: LifestyleFood
Score: 6.3
This Week and Warm Top 4 Examples: 4,504 Total Clicks Date Range: Mar 14 - Sep 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Consumers turn to relaxation-oriented edibles for stress relief
Implications - Although products like tea are purported to have calming properties, consumers are responding to more aggressive branding that's upfront about benefits. Aimed at consumers struggling with stressful, busy schedules, products that are specifically designed for relaxation are gaining traction. [More]
Score: 5.2
This Month and Mild Top 4 Examples: 2,384 Total Clicks Date Range: Jul 14 - Sep 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Healthy edibles are copied in an unhealthy format to spoof clean eating
Implications - Consumers eat as much with their eyes as with their mouths, which is something being taken into account as healthy edibles are mocked in an unhealthy format. This rebellion against clean eating marks consumer preference for tongue-in-cheek jabs when it comes to more serious topics like health and healthy eating. [More]
Score: 8.1
This Month and Warm Top 4 Examples: 19,632 Total Clicks Date Range: Jan 14 - Sep 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Consumers turn to technology for even the most rudimentary of tasks
Implications - The saturation of the market in technology has acclimatized consumers to expect autonomy for everything, which is evident as hydration devices are implemented. As users prefer to rely more on technology than biological cues, the expansion of health automation beyond just drinking water will continue. [More]
Score: 7.7
This Month and Warm Top 4 Examples: 7,557 Total Clicks Date Range: Sep 13 - Sep 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Brands encourage product sharing to create a more approachable image
Implications - As brands strive to create a more communal atmosphere around product consumption, the implementation of campaigns and products that boast sharing are on the rise. Often offering money savings or other benefits, the products and campaigns create a more wholesome, approachable image for the brands. [More]
Trend Hunter Services
Score: 6.6
This Month and Mild Top 4 Examples: 8,877 Total Clicks Date Range: Aug 13 - Sep 14
DEMOGRAPHICS
Popularity
Activity
Freshness
A shift towards more exotic flavors sees consumers utilizing infusers
Implications - Consumer palates have become more accustomed to exotic flavors, which is seeing them infuse meals with herbs and spices via convenient infusers. This utilization of fresh ingredients shows a consumer preference to take control of how their food tastes as opposed to using prepackaged spices or dressings. [More]
Score: 7.1
This Month and Warm Top 4 Examples: 11,528 Total Clicks Date Range: Oct 12 - Sep 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Heightening experiences, consumers turn to elements of play that incorporate food
Implications - Enhancing childhood activities with added indulgences, consumers are turning to toys that integrate confectionery goods. Incorporating sweets like chocolate and candy into board games and building blocks, these edible activities reflect a turn toward more playful methods of engagement. [More]
Score: 5
This Month and Mild Top 4 Examples: 2,569 Total Clicks Date Range: Jan 14 - Aug 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Consumers turn to international flavor as a means to combat complacent palates
Implications - The variety and availability of exotic flavors is rising, which has prompted consumers to try their hand at international cuisine. As the popularity of food blogs expose little known recipes and tricks, consumers are making their own traditional dishes to satisfy their desire for both exotic and homemade cuisine. [More]
Score: 5.1
This Month and Mild Top 4 Examples: 17,067 Total Clicks Date Range: Aug 12 - Aug 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Fear of weight gain presents a new approach to carbs
Implications - Carbohydrates have received a bad reputation in the midst of the health-conscious wave. This has prompted a shift toward bread and pasta replacements. Identifying a more calorie-friendly approach to mealtime staples, this pattern speaks to an accelerated need for health even in the face of familiar food forms. [More]
Filed in: LifestyleFood
Score: 5.9
This Month and Mild Top 4 Examples: 3,799 Total Clicks Date Range: May 14 - Aug 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Innovative breads add novelty in a more familiar way
Implications - Though exoticism and novelty are priorities for the modern foodie, the average consumer prefers the familia. As a way to satiate both the desire for comfort and the need for new, bread is being revamped in interesting ways. This provides a convergence of two opposing consumer needs to satisfy all. [More]
Filed in: LifestyleFood