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Score: 8.6
This Month and Hot Top 4 Examples: 16,019 Total Clicks Date Range: Feb 14 - Apr 15
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POS displays are designed to reference the product within
Implications - Because the majority of purchasing decisions are made in-store, point of sale retail displays have become an important factor for brands to consider. POS displays have effectively evolved into three-dimensional billboards for the product inside, either by directly referencing the contents of the product or the brand. This saves consumers the time of guesswork and lets the product speak for itself, battling the big-brand skepticism that comes with too many bells and whistles. [More]
Score: 5.5
This Month and Mild Top 4 Examples: 3,405 Total Clicks Date Range: Nov 14 - Apr 15
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Boomers tackle burdonsome nutritional consumption with experimentation
Implications - Adding an element of excitement to dietary routines, consumers are introducing nutrients and protein sources to more familiar, mainstream foods. Reflecting a desire to have the "best of both worlds," consumers are experimenting with food forms and ingredients to not only add in nutrients, but also add excitement to otherwise bland foods. [More]
Score: 3.7
This Month and Untested Top 4 Examples: 1,056 Total Clicks Date Range: Jan 15 - Mar 15
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Frozen meals shift to cater to upscale taste profiles
Implications - Once considered a low-brow enjoyment, frozen meals have undergone a gourmet makeover. Frozen meals arebeing marketed towards a consumer with a refined palette, yet little time to prepare meals of the caliber they desire. Gourmet-inspired frozen dishes that pay careful consideration to ingredients and quality prove that thoughtful preparation can sway even the most particular consumer into opting for a low-cost, time-efficient alternative, while remaining confident they're not compromising their standards. [More]
Filed in: LifestyleFood
Score: 5.3
This Month and Mild Top 4 Examples: 3,208 Total Clicks Date Range: Sep 14 - Mar 15
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Consumers incorporate pasta into other dishes for an unexpected take on comfort
Implications - Pasta is a classic comfort food that consumers return to again and again. In order to enjoy it repeatedly without losing interest, consumers are incorporating pasta into different dishes for an unexpected twist. Whether it's a minor infusion, or a complete hybrid meal, these newfangled pasta dishes reveal a consumer desire to enjoy a familiar taste in a unique form. [More]
Filed in: LifestyleFood
Score: 7.5
This Month and Hot Top 4 Examples: 2,975 Total Clicks Date Range: Feb 15 - Mar 15
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Products and services aim to foster a sense of togetherness during meals
Implications - With consumers' lives busier than ever, the sense of intimacy and togetherness that was once present during family meal-times is now dwindling. People are more likely to eat alone or while on-the-go, and even meals shared with family and friends are cut short or interrupted by a barrage of e-mails and phone calls. In order to rectify this situation, apps and products that encourage bonding and socialization during meals are on the rise, suggesting a desire for a return to family-focused ritual and tradition. [More]
Trend Hunter Services
Score: 4.6
This Month and Untested Top 4 Examples: 1,714 Total Clicks Date Range: Dec 14 - Mar 15
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Comfort food undergoes a light makeover for warmer weather
Implications - Consumers who wish to indulge in their favorite comfort foods during the warmer months are searching for lighter options. Classic comfort food fare, such as pizza and onion rings, are revamped with fresh, seasonal ingredients that are not only lighter for consumption, but also take health-consciousness into consideration. Unwilling to give up their favorite comfort foods, consumers are ultimately looking for a way to reformat them for optimal seasonal enjoyment. [More]
Filed in: LifestyleFood
Score: 5.2
This Month and Mild Top 4 Examples: 1,927 Total Clicks Date Range: Mar 15 - Mar 15
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Embracing the health wave, consumers seek recipes that restrict ingredients
Implications - Realizing the benefits of healthier food alternatives, consumers are turning to recipes that limit and restrict multiple ingredients. Combining features like gluten-free and sugar-free together, some consumers are looking to leave behind all elements associated with unhealthy living by embracing more restrictive consumption options. [More]
Score: 5.7
This Month and Mild Top 4 Examples: 2,779 Total Clicks Date Range: Dec 14 - Mar 15
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Asian influences introduce savory flavors to sweet dishes
Implications - Many consumers are increasingly turning to food for much more than sustenance, seeking a memorable product experience. Flavor fusion fulfills this desire quite well, and in the case of Asian influence in desserts, is reversing the flavor profiles associated with sweet dishes. Providing consumers with an exciting take on traditional goods, this shift signifies a consumer openness to novelty when it comes to food. [More]
Filed in: LifestyleFood
Score: 5.1
This Month and Mild Top 4 Examples: 2,100 Total Clicks Date Range: Mar 14 - Mar 15
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Miniature culinary goods provide luxury without breaking the bank
Implications - The post-credit crunch desire to communicate prestige, combined with the rise of foodie culture, has put gourmet food in the spotlight. Some consumers, however, are not willing to spend what is required to enjoy these culinary goods. Thus, a demand for miniature gourmet foods can be observed, allowing consumers to enjoy a compromise. [More]
Filed in: LifestyleFood
Score: 4.3
This Month and Untested Top 4 Examples: 3,679 Total Clicks Date Range: Apr 13 - Mar 15
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Miniature pie products provide emotional indulgence in controlled sizes
Implications - As health-conscious consumers quest for permissible indulgences, it becomes clear that portion control alone is not enough to satiate the need for culinary comfort. Miniature pies and tarts tie sentiment into the equation through nostalgia. This adds and extra element of indulgence, proving that though consumers are willing to sacrifice on calories, they still need to feel pampered by their food. [More]
Filed in: LifestyleFood