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Score: 6.7
This Month and Warm Top 5 Examples: 1,370 Total Clicks Date Range: Nov 16 - Nov 16
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Advent calendar products diverge from their typical focus on chocolate
Implications - As a "giftable" and highly experiential holiday product, it's no surprise that the advent calendar is being reinvented to feature a wide variety of food products aside from the classic chocolate style. As well, the design of the advent calendar provides an added benefit to brands as it allows them to showcase a variety of products at once. [More]
Score: 6.7
This Month and Mild Top 6 Examples: 3,866 Total Clicks Date Range: Jun 16 - Nov 16
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Brands look to reposition products by tapping into adjacent packaging trends
Implications - As a response to the analysis paralysis consumers face in grocery stores when inundated with shelves full of similar-looking products, CPG brands in particular are aiming for cross-categorical applications of their merchandise by incorporating interactive packaging features drawn from adjacent categories. By leveraging insights found outside their immediate category, brands are able to differentiate themselves from competitors and increase consumer awareness through repositioning that requires very little change to the physical products themselves. [More]
Score: 7.4
This Month and Warm Top 5 Examples: 4,144 Total Clicks Date Range: Oct 16 - Nov 16
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Adult-targeted snack packaging draws inspiration from the lunchbox
Implications - Adults seeking easy snacking solutions appreciate the accessibility of refined ingredients that come packaged in portable packets reminiscent of the lunchbox snacks of their youth. Tapping into the nostalgia-driven market of Millennials entering the workforce, snack brands elevating their offerings with premium ingredients, remain cognizant of leveraging classic-yet-convenient packaging of familiar childhood treats that often feature interactive elements for added enjoyment. [More]
Filed in: LifestyleFood
Score: 6.4
This Month and Warm Top 6 Examples: 4,438 Total Clicks Date Range: Feb 16 - Nov 16
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Initiatives target issues such as food security and waste in India
Implications - With the proliferation of mobile technology in emerging markets changing the way much of the world conducts business, several public and private initiatives based in India seek to eliminate issues related to food and water, providing platforms and services that do everything from streamlining access to clean drinking water to ensure a restaurant produces as little food waste as possible. This shift demonstrates that as tech innovations become increasingly accessible in emerging markets, consumers are eager to incorporate them into solutions for local and regional challenges. [More]
Score: 5.9
This Month and Mild Top 4 Examples: 4,970 Total Clicks Date Range: Nov 15 - Nov 16
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Holiday flavors expand beyond Christmas
Implications - Discussions around inclusivity during the holidays are commonplace. However, up until this point, food and flavors associated with non-Christian holidays remained less accessible than those associated with Christmas. The rise of social media ushers in an era of worldwide communication, creating more urgency around North American brands' responses to consumers of all religions and cultures. [More]
Filed in: LifestyleFood
Score: 6.1
This Month and Warm Top 5 Examples: 808 Total Clicks Date Range: Nov 16 - Nov 16
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Festive flavors break from the traditional dinner occasion
Implications - The traditional holiday meal typically is seen as a dinner occasion, however festive flavors are becoming more present as social media puts holiday excitement in overdrive. The ability to gather a large group of people around one common interest proves a great tool in accelerating action. [More]
Score: 5.1
This Month and Mild Top 4 Examples: 673 Total Clicks Date Range: Nov 16 - Nov 16
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A counter-intuitive rise in cold holiday treats is seen
Implications - Typically, cold treats are saved for summer months, however as the influence of holiday flavors penetrates locations that do not experience a full four seasons, more creative interpretations of traditional seasonal flavors can be seen. This speaks to a need for personalization according to various factors, including exact location. [More]
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Score: 5
This Month and Mild Top 4 Examples: 673 Total Clicks Date Range: Nov 16 - Nov 16
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Holiday food becomes more accessible for DINKs
Implications - As the Millennial demographic comes of age, the average age of parenthood rises, indicating more young people are opting not to start a family. This indicates a shift in the tradition of the holiday meal. To satiate this, more individual-targeted, convenience-focused holiday meals are observed. [More]
Filed in: LifestyleFood
Score: 7.5
This Month and Warm Top 6 Examples: 8,877 Total Clicks Date Range: Mar 15 - Nov 16
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Baby food brands seek to assure parents of the quality of their products
Implications - Straightforward packaging on baby food both showcases brands' transparency about their products while simultaneously conveying to parents that they understand their concerns about their baby’s nutrition. Transparent labeling enables the consumer to be sure of their product selection without worrying about harmful additives. [More]
Score: 6.5
This Month and Warm Top 6 Examples: 1,566 Total Clicks Date Range: Dec 15 - Nov 16
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QSR brands use homestyle holiday menus to alude to family bonding
Implications - In introducing unique menu items that recall family meals spent together over the holidays, quick-service restaurant brands aim to embed themselves in familial traditions during a holiday season marked by communal meals. Highlighting the consumer expectation that the brands they patronize will help them lead their best lives, this progression also demonstrates the value in channeling emotional connotations with product offerings that signify family bonding during the holiday season. [More]