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Score: 7.4
Recent and Warm Top 4 Examples: 13,276 Total Clicks Date Range: Jul 14 - Feb 16
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Consumers gravitate towards products made with care
Implications - Consumer desires for authenticity and health are converging with the development of products made "with love." This approach evokes trust in the production of a product and transparency of a brand, as well as align with the artisan movement. More importantly, thoughtful, emotive branding such as this goes a long way with the modern consumer, who has witnessed the rise of DIY and maker culture and immediately associates it with high-quality. [More]
Score: 7
Recent and Warm Top 4 Examples: 4,049 Total Clicks Date Range: Mar 15 - Feb 16
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Healthy food and beverage takes a sleeker approach to branding
Implications - Food and beverage products espousing the benefits of health and wellness have often taken a light, youthful approach to branding. However, in an attempt to upscale their offerings, many brands are now turning to sleek, monochromatic labeling, often referencing craft products, instead. A scaled-back approach not only stands out on shelves, but also evokes a quiet confidence in the quality and authenticity of the product, which is especially important to discerning consumers. [More]
Score: 7.8
Recent and Warm Top 4 Examples: 2,866 Total Clicks Date Range: Nov 15 - Feb 16
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Food and beverage brands use professional input to elevate offerings
Implications - Many brands looking to upscale their offerings are turning to celebrity chefs and bartenders to create custom, gourmet selections. In the case of temporary brand activations, the sense of prestige from the experience carries over to the actual product offering. Ultimately, this progression suggests that despite living in an information age, consumers continue to covet an "expert" stamp of approval from their products to ensure high quality and exclusivity. [More]
Score: 4.7
Recent and Untested Top 4 Examples: 391 Total Clicks Date Range: Jun 15 - Feb 16
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Freeze-dried fruit snacks offer a form of conveniently packaged health
Implications - Many manufacturers are offering freeze-dried fruit snacks that offer pure ingredients with a longer shelf-life. Free of chemical additives, these offerings appeal to the time-crunched, health-conscious consumer, both in the form of a stand-alone snack and as a beverage supplement. The modern consumer can ultimately be understood as someone who appreciates a variety of uses with every product. [More]
Score: 5
Recent and Mild Top 4 Examples: 252 Total Clicks Date Range: Feb 16 - Feb 16
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Popsicles are updated with a health-conscious twist
Implications - Frozen meals have undergone a perception makeover in recent years, as manufacturers continue to offer organic, nutrient-rich options that appeal to health-conscious consumers. The same is also becoming true for the frozen snack category, with items like frozen yogurt and popsicles being reformatted for dietary restrictions, as well as being updated with healthy ingredients. This progression sees the trickle-down effect of the health and wellness movement in all forms of consumer consumption. [More]
Filed in: LifestyleFood
Score: 4.2
This Week and Untested Top 4 Examples: 321 Total Clicks Date Range: Oct 15 - Feb 16
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Consumers are enticed by meat-infused desserts for special occasions
Implications - The growing health and wellness movement has caused consumers to restrict their intake of animal products, imploring them to view meat as more of an indulgence. When it comes to entertaining, consumers are beginning to incorporate meat into dessert-inspired fare as a way of adopting a go-big-or-go-home mentality. This progression not only points to the continued success of flavor reversal, but also suggests a willingness to splurge during special occasions. [More]
Filed in: LifestyleFood
Score: 5.3
This Week and Mild Top 4 Examples: 738 Total Clicks Date Range: Nov 15 - Feb 16
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Consumers gravitate towards salty-sweet combinations in traditional snacks
Implications - In a continuation of the flavor fusion movement, traditional snacks such as chips and popcorn are being updated with sweet, often luxurious flavors. This move not only caters to more experiential palettes, but also signals the proliferation of dessert flavors across multiple categories. Despite the focus on health and wellness, this ultimately hints at a consumer who is willing to indulge hedonistic impulses in day-to-day life. [More]
Filed in: LifestyleFood
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Score: 4.6
This Week and Untested Top 4 Examples: 478 Total Clicks Date Range: Dec 15 - Feb 16
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Snacks are remixed with hearty, indulgent ingredients to fulfill cravings
Implications - Eliminating the need for standalone main course meals, consumers are experimenting with flavors and ingredients to create more filling snack food options. Brands are not only re-inventing snack foods to add more novelty to the eating experience, but they’re also making traditionally time-consuming meals more efficient, freeing up time for the consumer. [More]
Filed in: LifestyleFood
Score: 9.1
This Week and V. Hot Top 4 Examples: 7,272 Total Clicks Date Range: Dec 15 - Feb 16
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Consumers embrace hip convenience stores offering fresh produce
Implications - In order to meet the needs of time-strapped consumers, many retailers are amping up their convenience store presence with modern in-store merchandising that highlights the upleveled food and beverage offerings. Often selling a mixture of ready-made meals and fresh produce in addition to regular offerings, the new convenience store model is design-focused and boasts minimalist branding that appeals to the discerning Millennial consumer. This shift is related to the consumer desire to patronize smaller shops rather than massive box stores, suggesting a preference for intimate consumer-brand relationships. [More]
Score: 4.6
This Month and Untested Top 4 Examples: 537 Total Clicks Date Range: Jul 15 - Feb 16
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Consumers elevate traditional recipes with new flavors
Implications - Consumers are updating traditional dip recipes, such as guacamole, with unexpected ingredients for added excitement. This move allows consumers to experiment with new flavors and food forms without deviating too extremely from what they already know. Overall, the progression not only points to a continued preference for flavor fusion, but also suggests that accessibility is paramount when it comes to experimentation. [More]
Filed in: LifestyleFood