Consumer Insights

Emerging food opportunities for innovators, entrepreneurs and creative minds

Trend Hunter Dashboards
Newly Added
Category List
Full Index


Score: 7.4
New and Warm Top 6 Examples: 4,951 Total Clicks Date Range: Sep 16 - May 17
DEMOGRAPHICS
Popularity
Activity
Freshness
Glittery treats serve as a distraction from an anxious political climate
Implications - Consumers are being drawn to food and drink products marketed around fairy tale-esque iconography that aims to re-position consumption as an experience of escapism. In addition to being a continuation of the acknowledgement of "adulting," this shift highlights the desire for escapism amid uncertain political times and the ease of creating an imaginary narrative around dining. [More]
Score: 6.6
Recent and Mild Top 4 Examples: 3,274 Total Clicks Date Range: May 16 - May 17
DEMOGRAPHICS
Popularity
Activity
Freshness
Asian flavor trends turn conventional snacks into surprising experiences
Implications - Exploring non-traditional combinations and formulations, Asian snack brands are continuously coming out with flavors that dare to create unlikely matches. Taking simple snacking products and breathing new life into them through surprising spices and seasonings draws in curious consumers hungry for change. This experimental approach to flavor pushes the boundaries for emerging trends in snacking, establishing Asia as the top destination for the truly insatiable flavor-seeker desiring exposure to extraordinary taste experiences. [More]
Score: 7.6
This Month and Warm Top 6 Examples: 6,732 Total Clicks Date Range: Aug 15 - May 17
DEMOGRAPHICS
Popularity
Activity
Freshness
The fast fashion model rages on, while impacting other industries
Implications - Fast fashion retailers have changed the apparel industry by enabling mid-range spenders to partake in style fads at their peak. In the information age however, aesthetic fads can be observed in other lifestyle categories, with social media elevating them to popularity as ferociously as any fashion fad. As a response, brands in other lifestyle categories are borrowing from the fast fashion model by leading with aesthetic as opposed to quality. This is especially important to consumers who are acutely aware of their personal brand. [More]
Score: 7.6
This Month and Warm Top 5 Examples: 3,461 Total Clicks Date Range: Jan 15 - May 17
DEMOGRAPHICS
Popularity
Activity
Freshness
The rise of DNA-testing kits catalyzes customized culinary consumption
Implications - Curated dietary guidance tailored to the individual consumer’s genetic code is starting to take precedence in the food and beverage world. As intrigue around genetic tests continues to grow, specialization into dietary conditions has begun taking off, empowering consumers to have more extensive knowledge and control over their personal health and wellness. With increased knowledge around food intolerances, fad diets and generalized nutrition plans no longer hold the same appeal to consumers who want something more tailored to their specific needs. [More]
Score: 7.5
This Month and Warm Top 4 Examples: 6,737 Total Clicks Date Range: Oct 15 - May 17
DEMOGRAPHICS
Popularity
Activity
Freshness
Curation permeates food and beverage for a mood-based experience
Implications - There’s no doubt that eating can fill emotional needs, and brands are beginning to leverage the science behind this to consciously curate culinary experiences based on the consumer’s mood. Consumers can start to find more foods and beverages to match or impact their moods based on their desired effect, a shift in consumption directly impacted by the modern desire for complete customization in all areas. [More]
Score: 6.5
This Month and Warm Top 5 Examples: 1,845 Total Clicks Date Range: Mar 16 - May 17
DEMOGRAPHICS
Popularity
Activity
Freshness
Consumers are embracing new by-products from established eco-conscious brands
Implications - From alternative vegan leather to gourmet edible sportswear and biodegradable packaging; companies are reaffirming eco-conscious mandates by reinventing their compost into feel-good products. As Generation Y and Z consumers continue to push conscious capitalism as a norm, smart brands are going one step beyond by incorporating waste reduction strategies into product development. [More]
Score: 7.6
This Month and Warm Top 6 Examples: 6,781 Total Clicks Date Range: Jan 16 - May 17
DEMOGRAPHICS
Popularity
Activity
Freshness
Ancient remedies evolve into everyday balancing supplements
Implications - As the health movement develops, accommodating increasingly individualistic consumer needs, adaptogens are rising to the forefront as versatile wellness supplements. Based in equal parts ancient tradition and scientific study, adaptogens are uniquely capable of adapting to the individual user’s needs, promoting balance restoration, stress reduction and fatigue-fighting properties. As consumer education on self-care expands, mind and mood boosters such as adaptogens are becoming more mainstream, even permeating the QSR industry. [More]
Trend Hunter Services
Score: 6
This Month and Mild Top 6 Examples: 4,005 Total Clicks Date Range: Jan 16 - May 17
DEMOGRAPHICS
Popularity
Activity
Freshness
Consumers now familiar with the superfood seek it out in all manner of beverages
Implications - As busy consumers look to may the healthiest choice possible while managing full schedules, many are incorporating turmeric into their diets through a variety of potable forms. This shift provides an example of the self-directed attitude of the health-inclined in educating themselves on 'good' ingredients and suggests the fast pace of consumer palate evolution being driven by this mainstream wellness fixation. [More]
Score: 5.8
This Month and Mild Top 6 Examples: 3,067 Total Clicks Date Range: Aug 16 - May 17
DEMOGRAPHICS
Popularity
Activity
Freshness
Purple desserts get their bold hue from ingredients such as yams and lavender
Implications - As consumers look to switch up dessert routines in favor of international staples that also serve as a healthier choice, many are embracing purple-hued desserts that boast tasting notes as bold as their hue. This evolution suggests a continuation of the experimental attitude of health-conscious consumers, as well as highlighting the irresistible nature of brightly colored, aesthetically pleasing product experiences in the social media age. [More]
Score: 6.4
This Month and Warm Top 6 Examples: 7,176 Total Clicks Date Range: Jun 15 - May 17
DEMOGRAPHICS
Popularity
Activity
Freshness
Pioneer brands in the alchemy-based wellness realm gain cult-like followings
Implications - As health-focused consumers look to make informed decisions empowered by newly gained knowledge, many are opting for new age wellness brands driven by alchemy-based knowledge and that provide natural products guided by principals of both modern and ancient medicine. This shift demonstrates a desire from consumers to partner with pioneering wellness brands that are ready to serve as catalysts on their health journey. [More]