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Score: 6.6
This Week and Warm Top 6 Examples: 2,515 Total Clicks Date Range: Nov 15 - Jan 17
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QSR turns to upscale ingredients to entice discerning consumers
Implications - Leveraging the knowledge that younger demographics are seeking aspirational lifestyles they can share on social streams, QSR is shifting towards a focus on quality, updating menus with the infusion of artisanal ingredients. Always on the lookout for new flavor experiences, Millennial Foodies in particular are drawn to revamped menus at familiar dining establishments, appreciating the feel-good notion of more upscale ingredients that have an authentic, homemade aesthetic. [More]
Filed in: LifestyleFood
Score: 6.6
This Week and Mild Top 4 Examples: 2,273 Total Clicks Date Range: Aug 16 - Jan 17
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Classic meat products are reformatted as portable snacks
Implications - As consumers become warier of snacking on empty calories, they begin turning to their favorite meat products as trusted sources of satisfying sustenance and wholesome protein. Adapting to this shift in snacking culture, brands are repackaging meats like sausages into individually wrapped portable formats that are easy to grab on the go, for a protein-filled adult snack. [More]
Filed in: LifestyleFood
Score: 4.6
This Month and Untested Top 6 Examples: 1,740 Total Clicks Date Range: Jul 15 - Jan 17
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Adventurous foodies move past sriracha to experiment with harissa
Implications - A staple in North African dishes and hailed by some as "the new sriracha," harissa is a versatile hot chilli pepper paste that has gained popularity outside of its origins thanks to its ease of use and its lack of added sugars and preservatives. In addition to highlighting the interest in international flavors that test the palate, this shift demonstrates the continued progression of the collective North American taste preference toward more complex, spicy flavors. [More]
Filed in: LifestyleFood
Score: 6.3
This Month and Warm Top 6 Examples: 2,576 Total Clicks Date Range: Dec 15 - Jan 17
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The health conscious add moringa to their list of favored ingredients
Implications - Long revered for its anti-inflammatory and anti-oxidant properties, moringa has become a trusted ingredient in the eyes of consumers and can be seen included in a wide variety of beauty and nutritional products. This progression toward ingredient-driven purchases highlights the drivers of health-conscious consumers looking for natural remedies in self-care products and beyond. [More]
Score: 5.5
This Month and Mild Top 6 Examples: 1,364 Total Clicks Date Range: Jul 15 - Jan 17
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Yuzu is embraced as a mainstay ingredient stateside
Implications - Favored for its subtle citrus flavor that is less tart than its counterparts, yuzu has made its way onto menus across North America and can be seen incorporated into packaged products ranging from alcoholic beverages to artisan desserts. The new found popularity of the flavor highlights the progression of interest in Japanese cuisine beyond sushi and other mainstays. [More]
Score: 7.3
This Month and Warm Top 6 Examples: 7,004 Total Clicks Date Range: Mar 16 - Jan 17
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Fast pizza brands launch experiential stunts in the hopes of going viral
Implications - In order to stay top of mind in an increasingly crowded meal delivery market, established pizza brands are launching increasingly competitive digital campaigns in the interest of generating buzz online. This progression highlights the expectation that all brands transition into content creators in order to build an organic following online, now key to brand loyalty and as a direct line of communication to customers. [More]
Score: 5.7
This Month and Mild Top 6 Examples: 1,424 Total Clicks Date Range: Jan 16 - Jan 17
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Turmeric emerges as a powerhouse ingredient across sectors
Implications - In addition to quickly becoming a mainstay in cold-pressed juice concoctions and restaurant menus for its healthful benefits, turmeric is emerging as a powerhouse ingredient in products that range from beauty serums to herbal tea for pets. As wellness-driven consumers become more familiar with such versatile ingredients, brands have an opportunity to align their own product offerings with this newly empowered demographic. [More]
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Score: 6.7
This Month and Warm Top 6 Examples: 3,237 Total Clicks Date Range: Aug 15 - Jan 17
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Futuristic meal replacement concepts entice time-starved consumers
Implications - While much of the conversation seems to focus on the wellness lifestyle obsession, an emerging group of consumers interested merely in absorbing one's required daily nutrients in the most efficient way possible are embracing futuristic meal replacement plans. This progression highlights the with the ability of modern consumers to construct lifestyles of their own liking, such a freedom includes previously unthinkable concepts such as the choice to save time by avoiding conventional meals, whether or not this results in opting out of such shared experiences as dining. [More]
Score: 6.8
This Month and Warm Top 6 Examples: 8,315 Total Clicks Date Range: Jun 15 - Jan 17
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High-powered, all-natural elixirs aim to combat all manner of ills
Implications - Being a natural next step following cold-press juices going mainstream, wellness tonics can be seen as catering to the next-gen health consumer who is better informed on various ingredients of the moment and what may or may not work for them individually. As consumers become more empowered by gaining knowledge of holistic remedies, brands are tasked with elevating wellness offerings to meet evolving standards and new customer needs. [More]
Score: 5.9
This Month and Mild Top 6 Examples: 2,104 Total Clicks Date Range: Mar 16 - Jan 17
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Classic handheld meal options are lightened for dietary concerns
Implications - Food brands are creating sandwiches that not only introduce new flavors, but reduce traditional portion sizes as well. The use of portion control appeals to the health-minded consumer, however, modifying handheld foods specifically adds an element of convenience. This cross-section of portability, premium flavor and portion control speaks specifically to the metropolitan demographic. [More]