Consumer Insights

Emerging food opportunities for innovators, entrepreneurs and creative minds

Trend Hunter Dashboards
Newly Added
Category List
Full Index


Score: 7.5
This Month and Warm Top 5 Examples: 4,284 Total Clicks Date Range: Jun 15 - Sep 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Healthy consumers seek baked goods that use alternative ingredients
Implications - The ongoing health wave is influencing packaged goods brands, as well as dining venues to offer treats and pastries that are vegan-friendly, organic and appeal to consumers with dietary restrictions. This opens indulgences up to consumers who are strictly prioritizing health, permitting both the flavor and experience typically associated with baked goods. This speaks to the need to consume experiences, as well as products. [More]
Score: 7.1
This Month and Warm Top 5 Examples: 3,733 Total Clicks Date Range: Feb 15 - Sep 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Beverage brands turn to re-purposed ingredients for heightened sustainability
Implications - Seeking to reduce their environmental footprint, beverage brands are taking a step towards being more conscious through the use of re-purposed ingredients. From processing wastewater to make beer, to utilizing overripe, unsold fruit to make fruit drinks, brands are integrating elements of sustainability right into the production of the item itself. This speaks to the need for brands to not only promote environmental practices on the consumer side, but to adhere to those practices through their operations as well. [More]
Score: 8.2
This Month and Hot Top 6 Examples: 13,552 Total Clicks Date Range: Mar 16 - Sep 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Consumers look for ways to make their caffeine consumption eco-friendly
Implications - As consumers become more conscious of their environmental impact, they’re seeking out practical ways to balance their everyday habits with an element of sustainability. Seeking to get their daily dose of caffeine without feeling a sense of guilt, consumers are turning to brands and cafes that have chosen to adhere to sustainable practices. From coffee recycling programs to cafes that promote zero waste, this speaks to the need for products and services that cater to consumer awareness, especially when it comes to daily consumption habits. [More]
Score: 7.5
This Month and Warm Top 6 Examples: 12,929 Total Clicks Date Range: Mar 15 - Sep 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Evolving food truck menus allow brands to test new menu creations
Implications - The success of food trucks continues to appeal to busy consumers, but these eateries are beginning to push the boundaries by testing offbeat menu options that combine food form, flavor and creative dietary ingredients as a way to gauge the public’s reaction. This shift provides a new way for brands to assess their ideas and reach the public without fully committing large amounts of time or money to an uncertain project. [More]
Score: 6.2
This Month and Mild Top 6 Examples: 11,016 Total Clicks Date Range: Oct 15 - Sep 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Consumers partake in workshops to up their personal culinary skills
Implications - As consumers look to learn more about what goes into our food, many are doing so by participating in workshops around the food or beverage of their choosing. In addition to highlighting the continued interest in the "slow food" movement, this progression demonstrates the ways in which consumers are expanding their knowledge on personal interests while mingling with other members of their community. [More]
Score: 5.6
This Month and Mild Top 5 Examples: 12,202 Total Clicks Date Range: Jun 14 - Sep 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Foodie content adopts a more raw tone
Implications - Up until this point, foodie-targeted content leaned toward instructional and domestic with a touch of glamorization. Responding to the rise in alt-foodies, more raw, masculine food-focused content can be observed. This shows the proliferation of foodie culture among the mainstream demographic. [More]
Filed in: LifestyleFood
Score: 6.4
This Quarter and Warm Top 5 Examples: 4,457 Total Clicks Date Range: Feb 16 - Aug 16
DEMOGRAPHICS
Popularity
Activity
Freshness
The pursuit of calorie cutting takes an extreme turn
Implications - Meal replacements typically take the form of bars or drinks, but for some, constant visibility through social media increases the pressure to adhere to beauty standards. Thus, the pursuit of calorie cutting takes an extreme turn toward the inedible. This speaks to the effects of social media, and the dire need for more media literacy and food education. [More]
Trend Hunter Services
Score: 5.8
This Quarter and Mild Top 6 Examples: 5,432 Total Clicks Date Range: Sep 14 - Aug 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Brands focus their efforts on providing convenient food services for students
Implications - Foodie brands are creating and seeking new methods to reach the Gen Z and Millennial demographics through convenient, affordable and desirable meal options and services. Targeting students with active appetites due to academic stress and social gatherings, new services are carving their place in the lives of college and university students. This shows maximization of the growth cycle of a demographic, and introduces a new opportunity with the difficult-to-reach youth generation. [More]
Score: 5.9
This Quarter and Mild Top 4 Examples: 2,324 Total Clicks Date Range: Apr 14 - Aug 16
DEMOGRAPHICS
Popularity
Activity
Freshness
A sub-segment of foodies looks to hyper-indulge in a conscious way
Implications - Though eating indulgently is sometimes seen as a result of lack of food education, foodie consumers who see indulgence as an earned right approach not only consume calorie-laden food, but more extreme versions than their non-self aware counterparts. This points to a new form of health movement that is less aspirational and more lighthearted. [More]
Score: 6.5
This Quarter and Mild Top 5 Examples: 14,932 Total Clicks Date Range: Aug 15 - Aug 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Bread branding takes on a vintage-inspired, relaxed look
Implications - Helping bakeries have their products perceived as less processed and more independent, bread packaging is evolving to look more rustic. Using materials like paper (as opposed to plastic) and with whimsical motifs, there's a handmade feel that comes through with this approach to branding, appealing to consumers who appreciate smaller brands. [More]