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Score: 6.7
Recent and Mild Top 4 Examples: 7,176 Total Clicks Date Range: Jun 13 - Dec 14
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Combining convenience and experience to satiate the modern foodie
Implications - When it comes to food, consumers are facing an interesting conundrum: what's more important, convenience or quality? Finding a way to converge both, kit cuisine allows consumers to add a personal touch and have a full (though pre-assembled) food experience. This speaks to the idea of labor as a necessary novelty, especially within foodie culture. [More]
Score: 8.2
This Week and Hot Top 4 Examples: 19,003 Total Clicks Date Range: Aug 13 - Dec 14
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Opening sugar alternatives up to a bigger market through comfort foods
Implications - Though alternative sweeteners such as yucon syrup and stevia are well-known, they are only truly accepted by a small group of health-conscious consumers. Familiarizing alternative sweeteners by incorporating them into non-threatening food forms or packaging addresses this issue in a way that satiates both the need for a healthier alternative, and the desire to stay within the comfort zone. [More]
Score: 5.1
This Week and Mild Top 4 Examples: 2,782 Total Clicks Date Range: Jun 14 - Dec 14
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Adding a sense of status, health brands adopt artistic packaging for allure
Implications - Trading in earthy aesthetics for artistic labeling, superfood brands are using refined visuals to help broaden market appeal. Elevating health foods like quinoa, hemp and wheat seeds with bold contemporary visual elements, brands are seeking to transform typically unappealing health foods into goods that convey status and sophistication. [More]
Score: 6.7
This Week and Warm Top 4 Examples: 5,264 Total Clicks Date Range: Mar 14 - Dec 14
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Seeking to appeal to kids, health foods are adapted into dessert-like forms
Implications - Convincing consumers, particularly children, about nutritional benefits is often an uphill battle, an issue being solved by more customized nutritional alternatives. Offering familiar desserts like ice cream and chocolate with a nutritionally enhanced twist, parents are able to introduce superfoods like hemp and chia seeds in a more convenient and appealing way. [More]
Score: 5
This Week and Mild Top 4 Examples: 3,049 Total Clicks Date Range: Aug 14 - Dec 14
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Grains and health ingredients take on liquid forms for on-the-go convenience
Implications - Moving beyond traditional health supplements, beverage brands are turning to exotic superfoods for unexpected allure. Broadening consumer awareness about lesser known protein sources like hemp, brands are turning to experimental beverage techniques to reinvent how sources of nutrition are consumed. Such adaptations allow consumers to indulge in health foods both at home and on-the-go. [More]
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Score: 5.8
This Week and Mild Top 4 Examples: 3,350 Total Clicks Date Range: Jul 14 - Dec 14
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Consumers turn to superfood toppings as a subtle source of nutrition
Implications - Helping to enhance rather than replace traditional comfort foods, consumers are turning to less drastic measures when it comes to nutritional intake. Using plant-based superfoods like hemp seeds as a topping or textural ingredient, consumers are seeking to integrate health food sources without sacrificing familiar tastes and food forms, reflecting a need for more adaptable products to support healthy living. [More]
Score: 5.9
This Month and Mild Top 4 Examples: 16,325 Total Clicks Date Range: Jun 14 - Dec 14
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Vegetarian meals are created with hyper-realistic detailing to imitate meat
Implications - Moving away from what's sometimes seen as unappealing meat alternatives, brands are cleverly reinventing how vegetarian meals are perceived to broaden appeal. Going to lengths to imitate the look and texture of consumer favorites like hamburgers, brands are making references to such specific features to heighten consumption with a unique sensory experience. This reflects a continuing desire for healthier alternatives that don't feel like a sacrifice. [More]
Score: 8.1
This Month and Warm Top 4 Examples: 10,568 Total Clicks Date Range: Jul 14 - Dec 14
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Broadening market appeal, vegetarian products receive a playful makeover
Implications - Seeking to make meat alternatives more appealing, brands are turning to more recognizable packaging designs for allure. Referencing takeout boxes and traditional fast food packaging, brands are using mainstream food references to offer an element of fun and familiarity. Such playful aesthetics allow consumers to feel connected with conventional consumer products, without sacrificing a need for a more health-conscious lifestyle. [More]
Score: 5.8
This Month and Mild Top 4 Examples: 7,161 Total Clicks Date Range: May 10 - Dec 14
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Food and flavor targeted specifically toward older generations
Implications - The rise in consumers who have entered the silver zone coincides with the takeover of foodie culture, converging these two ideas making taste profiles and food services specific to boomers. This hyper-targeted idea opens up the definition of what it means to be a senior into something focused more toward discovery -- in the realms of flavor and otherwise -- than aging. [More]
Score: 7.1
This Month and Warm Top 4 Examples: 8,930 Total Clicks Date Range: Jul 14 - Nov 14
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A guilt-free approach is adopted in typically indulgent treats and recipes
Implications - Organic and gluten-free consumers are always on the hunt for alternative ways to enjoy everyday foods, which has prompted the development of desserts that cater to these very specific needs. This shift towards making indulgent foods restriction-friendly appeals to consumer both dedicated and dabbling in specialty diets. [More]