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Trend Hunter Dashboards
Score: 5.8
New and Mild Top 4 Examples: 7,134 Total Clicks Date Range: Jul 12 - Jul 14
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Controlling necessary, yet heavy nutrition through small servings
Implications - Most protein-rich foods are also fat-heavy, such as cheese and meat. This creates a stalemate for health-conscious consumers solved by portion control. This speaks to the modern view of what it means to be healthy, as consumers are placing equal focus on aesthetics and health of the human body. [More]
Score: 8.9
This Month and V. Hot Top 4 Examples: 35,828 Total Clicks Date Range: May 14 - Jul 14
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A fixation on the eating experience sparks a focus on shocking cuisine
Implications - Consumers aren't simply looking for something delicious to eat, but a story to tell afterward. As foodie culture becomes ubiquitous, the unappetizing is becoming a focus for consumers craving an experience that's both satisfying for their palate and worthy of being shared on social media. [More]
Score: 5.5
This Month and Mild Top 4 Examples: 4,559 Total Clicks Date Range: Aug 13 - Jul 14
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Cultural ingredients are blended into comfort foods to familiarize exotic cuisine
Implications - Consumers are infusing cultural ingredients into traditional comfort foods to add an element of exoticism to daily life. These cultural food adaptations speak to a desire to escape the mundane, yet maintain a sense of familiarity. [More]
Score: 7
This Month and Warm Top 4 Examples: 10,009 Total Clicks Date Range: Feb 14 - Jul 14
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Cultural cuisine is made easier through user-friendly kitchenware devices
Implications - Despite the popularity of cultural cuisine, the often long list of ingredients and strenuous recipe techniques can often deter time-strapped consumers. Seeking a more convenient approach to diversified consumption, individuals are turning to simplified, at-home devices to create exotic cuisine. This speaks to a desire to maintain sophisticated indulgences through more adaptable, user-friendly means. [More]
Score: 5.3
This Month and Mild Top 4 Examples: 4,200 Total Clicks Date Range: Aug 13 - Jul 14
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Specialty appliances used to make store-bought goods offer consumer control
Implications - Consumers often opt for the convenience of buying a ready-made product, but as choices become overwhelming and costs inflate, a growing number are taking the DIY approach with specialty appliances. Foods traditionally bought are being made at home with niche appliances to decrease cost per serving and provide more consumer control. [More]
Trend Hunter Services
Score: 6.2
This Month and Mild Top 4 Examples: 2,079 Total Clicks Date Range: May 14 - Jul 14
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Alcoholic beverages are transformed into bar form for exciting, easy consumption
Implications - Consumers seeking to savor alcohol without sacrificing excitement are being addressed with alcoholic ice pops. The treats offer a grown-up form of indulgence that connects with consumers through nostalgia while satisfying a desire for complex, unique flavoring. [More]
Score: 5.3
This Month and Mild Top 4 Examples: 8,552 Total Clicks Date Range: Jul 12 - Jul 14
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Health foods evolve to replicate indulgent snacks
Implications - While the health movement continues to grow, a need to eliminate certain dietary components can often deter consumers comfortable with routine. Seeking nutritional living without having to sacrifice indulgences, consumers are turning to snacks that utilize superfoods, such as grains, seeds and various vegetables, as an alternative ingredient. These rich in vitamin snacks provide accessible sources of nutrition through treats that offer a sense of familiarity and indulgence. [More]
Score: 5.7
This Month and Mild Top 4 Examples: 6,435 Total Clicks Date Range: Jul 12 - Jun 14
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Healthy and light breakfasts battle indulgent bacon-filled predecessors
Implications - Diverging from the wave of ultra-indulgent breakfasts ushered in by YouTube foodtorials, lighter, more nutritious morning meals can be observed. Often heralded as the most important meal of the day, breakfast is often treated as a calorie gray zone, even by the health conscious. As the health wave rages on, however, it seems healthy eating becomes a lifestyle as opposed to a practice. [More]
Filed in: LifestyleFood
Score: 6.8
This Month and Warm Top 4 Examples: 8,573 Total Clicks Date Range: Nov 13 - Jun 14
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Brands use tradition-inspired products to bond with foreign markets
Implications - Global companies are using special edition products, created to celebrate regional holidays, to connect with new markets. Helping push the idea that brands not only support but actually participate in traditions native to these areas, this approach is an effective strategy that provides a sense of familiarity to new consumers. [More]
Score: 6.9
This Month and Warm Top 4 Examples: 20,811 Total Clicks Date Range: Mar 12 - Jun 14
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Flavoring products get a visual overhaul to attract design-conscious consumers
Implications - Adding an air of sophistication to everyday goods, brands are adding refined elements such as gold flakes and embossed branding to elevate established products like condiments with contemporary appeal. This offers a sense of exclusivity without sacrificing a desire for traditional flavoring methods. [More]