Consumer Insights

Emerging food opportunities for innovators, entrepreneurs and creative minds

Trend Hunter Dashboards
Newly Added
Category List
Full Index


Score: 6
New and Mild Top 4 Examples: 1,704 Total Clicks Date Range: Aug 15 - May 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Consumers re-embrace healthful vinegar in a variety of beverages
Implications - Prized for its detoxifying properties and use as a digestive aid, vinegar-based beverages are emerging as a viable means of engaging consumers fixated on health and wellness. In addition to reaffirming the desire to experiment with flavor extremes, this progression demonstrates the interest in supporting overall health through ancient methods. [More]
Score: 7.6
Recent and Warm Top 4 Examples: 3,749 Total Clicks Date Range: Nov 15 - May 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Consumers embrace beverages packed with anti-aging properties
Implications - As consumers look to make dietary choices that don't hinder their health and wellness, many are seeking out beverages that serve to invest in the overall maintenance of one's skin. In addition to being an extension of the modern view of preventative self-care, this shift demonstrates the opportunity for brands to create products and services that satisfy the desire for experiences that incorporate both elements of indulgence and well-being. [More]
Score: 7.4
Recent and Warm Top 4 Examples: 1,303 Total Clicks Date Range: Oct 15 - May 16
DEMOGRAPHICS
Popularity
Activity
Freshness
QSR breakfast menus are upleveled with patisserie-inspired pastry-buns
Implications - As consumers push to see higher quality ingredients used in fast food meals, many QSR brands are incorporating pastry-inspired buns into traditional breakfast sandwiches that take inspiration from artisan options available at local cafes. In addition to highlighting the pursuit of a more refined experience, this pattern showcases a desire to see hybridized offerings that are convenient while still satisfying the taste for fresh, locally sourced foods. [More]
Score: 4.9
Recent and Untested Top 4 Examples: 679 Total Clicks Date Range: Dec 15 - May 16
DEMOGRAPHICS
Popularity
Activity
Freshness
QSR brands focus breakfast options on protein-rich handheld meals
Implications - As consumers continue to pursue convenient meal options that fit easily into their morning routines, QSR brands are focusing breakfast menus around items that incorporate traditional breakfast foods into an easily portable handheld option. This highlights the desire to see familiar experiences adapted to fall in line with modern values, such as hyper-productivity via an optimized morning commute. [More]
Score: 5.8
This Month and Mild Top 4 Examples: 467 Total Clicks Date Range: Apr 16 - Apr 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Meat is reformatted into familiar snack foods for heightened convenience
Implications - Changing the way hearty protein items like meat is consumed, brands are turning to familiar snack food forms for both convenience and familiarity. Reformatting meat and pork products into snack bars and chips, brands are seeking to not only make protein sources more accessible for everyday consumption, but also redefine meat products as a more approachable food item. [More]
Filed in: LifestyleFood
Score: 6.1
This Month and Mild Top 4 Examples: 2,525 Total Clicks Date Range: May 15 - Apr 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Protein sources are adapted into fun shapes for experiential appeal
Implications - Adding an alluring twist to traditional protein products, brands and consumers are reformatting goods like pork into creative, unexpected food forms to pique the interest of consumers. Shaping protein items to reference pop culture characters and geometric patterns, consumers are seeking to not only create a more visually appealing source of consumption, but also reinvent conventional food products into items that provoke and stimulate the senses. [More]
Filed in: LifestyleFood
Score: 4.7
This Month and Untested Top 4 Examples: 873 Total Clicks Date Range: Jul 15 - Apr 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Meat options are added to dessert fare to balance flavor profiles
Implications - Merging flavor profiles and reinventing how sweet and savory flavors are experienced, brands are turning to unexpected meat and protein infusions to invigorate consumer palates. Adding ingredients like bacon and steak to cotton candy and yogurt, food brands are collaborating to not only reinvent flavors, but also to showcase how protein and nutrients can be experienced in fun, alternative ways. [More]
Filed in: LifestyleFood
Trend Hunter Services
Score: 6.6
This Month and Warm Top 4 Examples: 5,679 Total Clicks Date Range: Jun 14 - Apr 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Food brands pair up to create unexpected food and flavor offerings
Implications - Realizing the need to constantly surprise and delight consumers, food and beverage brands are turning to creative collaborations to create intriguing product offerings. Mix-and-matching unexpected flavor profiles and food forms, brands are collaborating with others to not only create signature products, but also to add an element of intrigue and exclusivity to their goods. [More]
Score: 6.5
This Month and Warm Top 4 Examples: 2,037 Total Clicks Date Range: May 15 - Apr 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Alcohol brands partner with food brands to expand their reach
Implications - Moving away from premium food and beverage products, alcohol brands are expanding their market scope by collaborating with more mainstream, fast casual brands. Collaborating with burger chains, dessert shops and fast food eateries, alcohol brands are seeking to not only expand their reach, but also redefine themselves as a more approachable. [More]
Score: 6.9
This Month and Warm Top 4 Examples: 4,756 Total Clicks Date Range: Jul 14 - Apr 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Food brands partner up with chefs to add a degree of expertise
Implications - Moving beyond innovative flavor combinations, brands are turning to local chefs to bring an element of customization and expertise to the food experience. Bringing in chefs to curate restaurant dishes, add signature touches or simply be an advocate for products, food brands are seeking to not only elevate their offerings with personalized touches, but are redefining themselves as more educated and community-oriented brands. [More]