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Score: 7.8
New and Hot Top 4 Examples: 5,835 Total Clicks Date Range: May 12 - Oct 14
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Food retailers adopt sustainable practices to showcase eco awareness
Implications - Seeking to showcase a sense of environmental awareness, food retailers and supermarkets are turning to sustainable practices for public appeal. Using alternative energy and zero-waste policies to illustrate a commitment to environmental causes, familiar retail settings are taking a more forthright step to showcase participation in environmental issues. This reflects a growing desire to integrate eco awareness into routine, everyday practices. [More]
Score: 4.8
Recent and Mild Top 4 Examples: 2,272 Total Clicks Date Range: Jul 14 - Oct 14
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Seeking efficiency, consumers turn to all-in-one health food kits
Implications - Despite the health benefits of nutritional meals, extra preparation and costs can often deter consumers tight on time. Making healthy consumption easier, nutritional kits and dinner baskets help make the process of healthy eating much more efficient, particularly for busy parents. This shift speaks to a desire for more customized and individually curated meals. [More]
Filed in: LifestyleFood
Score: 5.2
Recent and Mild Top 4 Examples: 4,719 Total Clicks Date Range: Feb 13 - Oct 14
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Desserts are given a healthy overhaul to maintain a sense of indulgence
Implications - Healthy eating can be quite overwhelming, particularly for kids who are drawn to more indulgent everyday goods. Helping to make nutritional consumption more appealing, consumers are reinterpreting traditional desserts with health-conscious alternatives, combining familiar treats and flavors with a healthier ingredients. [More]
Score: 7.1
Recent and Warm Top 4 Examples: 24,012 Total Clicks Date Range: Apr 13 - Oct 14
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Making health foods fun, brands adopt engaging packaging designs for allure
Implications - Encouraging healthy eating can be a challenge, particularly for picky eaters like kids. Seeking to add a more engaging element to nutritional goods, health brands are adding a sense of play through interactive packaging and aesthetics. This reflects a need for a more engaging approach to nutritional consumption. [More]
Score: 7.5
This Week and Warm Top 4 Examples: 17,454 Total Clicks Date Range: Dec 13 - Oct 14
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Food retailers heighten takeout packaging with greater on-the-go portability
Implications - Focusing more on function than aesthetic appeal, fast food retailers are enhancing their packaging with features to make on-the-go consumption easier. Customizing takeout containers with drink holders and easy-to-hold frames, brands are seeking to make takeout not only mobile but conducive to individual use. This suggests a turn toward more convenient methods of consumption. [More]
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Score: 7.1
This Month and Warm Top 4 Examples: 84,243 Total Clicks Date Range: Jul 13 - Oct 14
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Fast food brands use upscale marketing to negate industry stereotypes
Implications - Established food brands are using upscale marketing approaches to change the way consumers interpret the world of fast food. Dealing with years and years of being understood as low brow, unhealthy and unsophisticated, the QSR industry is focusing energy on re-branding itself. [More]
Score: 7
This Month and Warm Top 4 Examples: 3,721 Total Clicks Date Range: Jun 13 - Oct 14
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Food retailers integrate forms of self-mockery to comically address critiques
Implications - Taking the constant critique from consumers and other retailers in stride, fast food brands are incorporating satire into their marketing approach to showcase pride. Using parodies and crude references to connect with viewers on a more approachable level, brands are seeking to convey a sense of confidence through self-reflective humor. This signifies a move away from timid marketing strategies toward strategies that address and target judgement. [More]
Score: 8.3
This Month and Warm Top 4 Examples: 18,846 Total Clicks Date Range: Jun 14 - Oct 14
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Junk food brands adopt a more refined aesthetic to create exclusive appeal
Implications - Seeking to heighten ordinary snack food items, brands are adopting a more upscale look. Using packaging designs reminiscent of imagery seen in fashion and contemporary art, brands are adding elements associated with luxury goods to add a sense of sophistication to everyday snacking. [More]
Filed in: LifestyleFood
Score: 8.2
This Month and Warm Top 4 Examples: 11,221 Total Clicks Date Range: Apr 14 - Oct 14
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Snack food brands integrate elements of social good to convey social awareness
Implications - Seeking to break free of traditionally negative connotations associated with snack food, brands are turning to elements of social good to convey a sense of awareness. Offering fair trade products and sustainable packaging designs, snack food brands are seeking to target consumers on a more conscious level, contributing more than something just to eat. [More]
Score: 6.7
This Month and Warm Top 4 Examples: 13,636 Total Clicks Date Range: Feb 13 - Oct 14
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Heightening snack foods, consumers turn to alternative snack ingredients
Implications - Taking a more nutritional approach to mass-produced snacks, consumers are turning to baking techniques and organic ingredients for appeal. Offering the allure of classic junk food options like chips without the fear of preservatives or extra calories, these DIY alternatives speak to a desire for health-conscious consumption without sacrificing a sense of indulgence. [More]
Filed in: LifestyleFood