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Score: 7.7
This Month and Hot Top 4 Examples: 4,617 Total Clicks Date Range: Oct 12 - Oct 14
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Food brands tie in social media to push the social aspect of eating
Implications - Capitalizing on the social nature of eating, food brands are using social media in both marketing and interactive campaigns to reach consumers and even bring people together in some cases. Whether integrated into the product itself or as part of a campaign, this shift reflects the way in which in-person social activities are moving online. [More]
Score: 7.8
This Month and Hot Top 4 Examples: 11,536 Total Clicks Date Range: Jul 12 - Oct 14
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Consumers turn to tech in retail to obtain the exact product they want
Implications - With food allergies and dietary restrictions being a paramount concern for many consumers, brands are upgrading retail and restaurant locations for patrons to order or modify as necessary. As consumers become more accustomed to tech in all aspects of daily life, this shift provides enhanced accommodation. [More]
Score: 5.8
This Month and Mild Top 4 Examples: 6,043 Total Clicks Date Range: Nov 13 - Oct 14
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Seasonal treats take a minimalist turn as consumers prioritize aesthetics
Implications - As maker culture expands, DIY activities and at-home tutorials are evolving both in aesthetics and quality. Adding an element of sophistication to homemade treats, consumers are using simple designs to heighten holidays like Halloween and Christmas with more allure. This shift reflects a move away from flamboyant seasonal references toward more subtle and design-conscious alternatives. [More]
Filed in: LifestyleFood
Score: 7.7
This Quarter and Warm Top 4 Examples: 19,613 Total Clicks Date Range: Oct 12 - Oct 14
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Seeking to unnerve rather than scare, consumers create grotesque confections
Implications - As the normality of violence and gore increases, aspects traditionally associated with scary and frightening imagery are becoming mundane. Adding a humorous twist to dark holidays like Halloween, consumers turning to sweets and desserts reminiscent of abject objects, reflecting a turn toward more shocking ways to celebrate holidays. [More]
Score: 7.8
This Quarter and Hot Top 4 Examples: 9,754 Total Clicks Date Range: May 12 - Oct 14
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Food retailers adopt sustainable practices to showcase eco awareness
Implications - Seeking to showcase a sense of environmental awareness, food retailers and supermarkets are turning to sustainable practices for public appeal. Using alternative energy and zero-waste policies to illustrate a commitment to environmental causes, familiar retail settings are taking a more forthright step to showcase participation in environmental issues. This reflects a growing desire to integrate eco awareness into routine, everyday practices. [More]
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Score: 5.1
This Quarter and Mild Top 4 Examples: 7,612 Total Clicks Date Range: Jul 13 - Oct 14
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A heightened appreciation for gruesome imagery prompts macabre confectionery treats
Implications - As a societal fascination with gore rises, so to does a need to showcase appreciation for dark pop culture references. Using food and confectionery treats as a form of expression, consumers are seeking to pay tribute to TV shows and darker holiday seasons in a more creative way, reflecting an openness to shocking aesthetics. [More]
Score: 4.4
This Quarter and Untested Top 4 Examples: 3,215 Total Clicks Date Range: Jul 14 - Oct 14
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Seeking efficiency, consumers turn to all-in-one health food kits
Implications - Despite the health benefits of nutritional meals, extra preparation and costs can often deter consumers tight on time. Making healthy consumption easier, nutritional kits and dinner baskets help make the process of healthy eating much more efficient, particularly for busy parents. This shift speaks to a desire for more customized and individually curated meals. [More]
Filed in: LifestyleFood
Score: 7
This Quarter and Warm Top 4 Examples: 26,353 Total Clicks Date Range: Apr 13 - Oct 14
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Making health foods fun, brands adopt engaging packaging designs for allure
Implications - Encouraging healthy eating can be a challenge, particularly for picky eaters like kids. Seeking to add a more engaging element to nutritional goods, health brands are adding a sense of play through interactive packaging and aesthetics. This reflects a need for a more engaging approach to nutritional consumption. [More]
Score: 7.4
This Quarter and Warm Top 4 Examples: 18,337 Total Clicks Date Range: Dec 13 - Oct 14
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Food retailers heighten takeout packaging with greater on-the-go portability
Implications - Focusing more on function than aesthetic appeal, fast food retailers are enhancing their packaging with features to make on-the-go consumption easier. Customizing takeout containers with drink holders and easy-to-hold frames, brands are seeking to make takeout not only mobile but conducive to individual use. This suggests a turn toward more convenient methods of consumption. [More]
Score: 6.8
This Quarter and Warm Top 4 Examples: 87,258 Total Clicks Date Range: Jul 13 - Oct 14
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Fast food brands use upscale marketing to negate industry stereotypes
Implications - Established food brands are using upscale marketing approaches to change the way consumers interpret the world of fast food. Dealing with years and years of being understood as low brow, unhealthy and unsophisticated, the QSR industry is focusing energy on re-branding itself. [More]