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Score: 6.8
This Week and Warm Top 4 Examples: 1,260 Total Clicks Date Range: Sep 15 - May 16
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Consumers think outside of the box with elaborate veggie substitutions
Implications - With the proliferation of food blogs and branded recipe resources that make culinary inspiration increasingly accessible, consumers are fully embracing the replication of elaborate dishes with vegetable substitutions for meat. This progression is related to the health and wellness concerns regarding over-consumption of dairy and meat. [More]
Score: 5.6
This Week and Mild Top 4 Examples: 3,059 Total Clicks Date Range: Mar 15 - May 16
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Mustard is elevated from classic condiment to a platform for experimentation
Implications - As consumers continue to explore new takes on old condiments for flavor enhancement, many are opting to move away from classic yellow "American" mustard in favor of artisan medleys that experiment with international flavors and varying levels of heat. Consumers embracing this new approach to a classic condiment demonstrates a desire to reposition familiar favorites that may seem to have grown tired. [More]
Score: 6.1
This Month and Mild Top 4 Examples: 1,123 Total Clicks Date Range: Jan 16 - May 16
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Consumers choose upscale nut-based beverages post-workout
Implications - As health-conscious consumers look to be more mindful of dairy consumption, many are embracing nut-based beverages that avoid the lactose and high sugar content of traditional post-workout smoothies. In addition to highlighting the push for familiar flavor experiences replicated in more healthy forms, this progression demonstrates the mainstream acceptance of nut-based alternatives to traditionally indulgent food and beverages. [More]
Score: 6
This Month and Mild Top 4 Examples: 810 Total Clicks Date Range: May 15 - May 16
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Consumers opt for food-inspired cocktails that offset the effect of spirits
Implications - As the health and wellness movement continues to push consumers to reconsider their lifestyle choices, many are opting for cocktails infused with ingredients such as root vegetables and fermented foods. This progression demonstrates that in addition to the interest in lower calorie beverages, consumers are also interested in incorporating rejuvenating ingredients that proactively nourish the body during alcohol consumption. [More]
Score: 6
This Month and Mild Top 4 Examples: 2,051 Total Clicks Date Range: Jan 15 - May 16
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Health-conscious nut butters serve as a vehicle for unexpected flavor
Implications - As consumers begin to reconsider the place of dairy in a healthy diet, many are completely embracing adventurously flavored nut-based spreads as a reasonable compromise. In addition to highlighting the pursuit of familiar flavors through healthier means, this progression demonstrates the modern consumer's self-starting attitude regarding wellness and designing a lifestyle that works best for them. [More]
Score: 5.6
This Month and Mild Top 4 Examples: 2,617 Total Clicks Date Range: May 15 - May 16
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Consumers opt for root veggies to lighten up communal dishes
Implications - As consumers continue their pursuit of familiar flavors recreated through healthier means, many are opting to incorporate root vegetables in order to illuminate their ancient healing and detoxifying properties while maintaining the experience of indulgence. In addition to highlighting the expectations born of the obsession with health and wellness, this progression highlights the desire to revisit ancient dietary wisdom in hopes of offsetting the damage to health caused by daily modern life. [More]
Score: 7
This Month and Warm Top 4 Examples: 3,102 Total Clicks Date Range: Aug 15 - May 16
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Consumers pursue pre-packaged ingredient kits to elevate at-home snacking
Implications - Brands provide fresh, sophisticated ingredient kits that allow consumers to prepare quality dishes without ever leaving the house. These kits ensure consumers save time, while simultaneously giving them the ability to create food and beverages that boast a homemade appeal. This shift in consumer preference reflects the desire for both convince and authenticity. [More]
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Score: 7.1
This Month and Warm Top 4 Examples: 1,739 Total Clicks Date Range: Oct 15 - May 16
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Consumers seek natural, edible options for an energetic boost
Implications - While caffeine is a typical option for busy consumers to gain energy, alternative, edible products cater to those looking for an all-natural boost. This is a response to the conundrum many consumers have fallen victim to: a fast-paced lifestyle that demands convenience, versus a shift in priorities toward health and wellness. [More]
Score: 6.7
This Month and Warm Top 4 Examples: 3,923 Total Clicks Date Range: Jun 15 - May 16
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Health-conscious meat lovers are drawn to ethically sourced protein products
Implications - Health-conscious consumers are seeking out organic meat and ethically sourced protein products. This shift in consumer preference suggests that specialty diets are not just the result of a concern for health, but also of a desire to contribute to causes such as the fair treatment of animals, even on a small scale. This is especially relevant to Millennials who are often viewed as the most charitable generation to date. [More]
Score: 5.8
This Month and Mild Top 4 Examples: 1,669 Total Clicks Date Range: Feb 16 - May 16
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Consumers embrace everything bagel as a dedicated flavor
Implications - A classic spice blend favored for its versatility, the familiar complexity of the flavor profile of the seasoning on an everything bagel has emerged as a dedicated flavor in and of itself. This progression highlights the pursuit of adventure through food as an expression of self and the interest in easily accessible means to enhancing traditional dishes. [More]