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Score: 6.9
Recent and Warm Top 4 Examples: 10,935 Total Clicks Date Range: Jan 14 - Feb 15
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Novel versions of well-known brands spark worldwide attention
Implications - Novelty and oddity reign supreme in the foodie world, but for the mass majority of consumers, full-blown exoticism is still intimidating. Oddball special edition products from familiar brands satiate both needs. This allows consumers to explore within comfortable perimeters, while opening the value of these staple products up to a whole new market. [More]
Filed in: LifestyleFood
Score: 7.9
This Week and Warm Top 4 Examples: 43,132 Total Clicks Date Range: Feb 13 - Feb 15
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Holiday products go green as consumers seek out eco-friendly alternatives
Implications - As a desire for sustainable living grows in momentum, things like holiday celebrations and seasonal goods are seeing an eco-friendly overhaul. Seeking to maintain the essence of holidays like Easter in a more environmentally conscious manner, consumers are turning to DIY alternatives and green products to add peace of mind to what are often seen as materialistic occasions. [More]
Score: 5.8
This Month and Mild Top 4 Examples: 3,480 Total Clicks Date Range: May 14 - Feb 15
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Shareable meals are cleverly designed with bite-sized sections
Implications - Though more and more consumers are eating meals alone, there's still exists a desire for creative, easy-to-share meals. Making the act of sharing meals more experiential, playfully designed communal meals that can easily be separated into smaller, bite-sized pieces delight consumers. Through novelty, this approach to meals provides incentive for consumers to purchase foods for sharing. [More]
Score: 6.2
This Month and Mild Top 4 Examples: 3,744 Total Clicks Date Range: Aug 14 - Feb 15
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Desserts are transformed into compact versions for on-the-go ease
Implications - Typically one of the most sought after parts of any meal, desserts are receiving a convenient reformatting to make consumption easier. Allowing consumers to enjoy the comforts of sweets like cake and ice cream while on the go, brands are reshaping typically messy meals into more compact and easy-to-eat formats. This evolution reflects a desire for products that suit busy lifestyles, even when it comes to indulgent goods. [More]
Filed in: LifestyleFood
Score: 7.7
This Month and Warm Top 4 Examples: 7,011 Total Clicks Date Range: Sep 14 - Feb 15
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Consumers seek more attainable forms of luxury in their dining experiences
Implications - While gourmet food options are becoming more accessible for at-home consumption, consumers still relish the opportunity to indulge outside the home. Brands that can offer accessibility along with a luxury experience and gourmet menu are a step ahead of the curve, catering to a consumer who wishes to instantly gratify their taste cravings in an environment that speaks to convenience and comfort. [More]
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Score: 7.2
This Month and Warm Top 4 Examples: 3,971 Total Clicks Date Range: Oct 14 - Feb 15
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Consumers buck the health food trend with decadent meat-free alternatives
Implications - Vegetarianism has become synonymous with health, it seems, with many people assuming meat-free meals are automatically more nutritious than their carnivore-friendly counterparts. However, even vegetarian meals are succumbing to the health food backlash, featuring richer ingredients, heavier portions and even deep-fried cooking methods. This shift reveals that the consumer desire for luxury and self-indulgence trumps dietary restrictions. [More]
Filed in: LifestyleFood
Score: 4
This Month and Untested Top 4 Examples: 1,595 Total Clicks Date Range: Jun 14 - Feb 15
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Wildly popular food products come together to the delight of superfans
Implications - Capitalizing on a cult-like following, food brands are cleverly integrating popular food products into existing recipes. Providing both novelty for consumers and taking advantage of the existing loyalty consumers have to particular products, this approach to co-branding speaks to the power of fandom. [More]
Score: 4.6
This Month and Mild Top 4 Examples: 2,220 Total Clicks Date Range: Jun 14 - Feb 15
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Ice cream and yogurt get gourmet makeovers for foodie culture
Implications - Foodie culture has made accessible gourmet a necessity in all aspects of food form and flavor. This has recently taken hold of the world of dairy, with previously child-specific food forms like yogurt and ice cream receiving more adult makeovers, to make food more of an experience for the consumer. [More]
Filed in: LifestyleFood
Score: 5.9
This Month and Mild Top 4 Examples: 3,288 Total Clicks Date Range: Feb 14 - Feb 15
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Foodie culture and adventurism collide in travel for the risk-taking elite
Implications - Consumers with a literal taste for adventure are being targeted with tourist destinations that blend escapism with gourmet food experiences. This further extension of foodie culture creates an apparent connection between an adventurous palate and personality, and satisfies with experiences that entertain multiple senses at once. [More]
Score: 6.7
This Month and Warm Top 4 Examples: 7,429 Total Clicks Date Range: Mar 14 - Feb 15
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Food begins to reflect the diversity of consumers
Implications - The diversification of the mass market reaches new heights in 2015, with projections showing more immigration, and the internet bridging international gaps. This shift is reflected in many industries. The most immediate among them is the visible change in the food industry, as different cultures are fused together on one plate. [More]
Filed in: LifestyleFood