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Score: 6.8
New and Warm Top 4 Examples: 4,173 Total Clicks Date Range: Aug 12 - Oct 14
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Health retailers rewarding dieting put wellness first
Implications - Today's society is obsessed with the idea of self improvement, specifically within health consciousness. Forwarding this ideal of top health, companies are showing their passion for physical progress by accepting calories or exercise as currency. A strategic defense against an obesity epidemic, incentivizing exercise more directly links health and wellness to products obtained -- and to a brand as a whole. [More]
Score: 7.6
Recent and Warm Top 4 Examples: 21,695 Total Clicks Date Range: Aug 14 - Oct 14
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Juice bars are given a stylish overhaul to broaden market appeal
Implications - Marketing nutritional goods, particularly to young consumers, can be a challenge, prompting retailers to turn to modern retail aesthetics for appeal. Adding artistic decor and custom services to places like juice bars, retailers are seeking to reinvent health food stores into more engaging and visually stimulating settings. [More]
Score: 5.1
This Week and Mild Top 4 Examples: 4,844 Total Clicks Date Range: Feb 13 - Oct 14
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Desserts are given a healthy overhaul to maintain a sense of indulgence
Implications - Healthy eating can be quite overwhelming, particularly for kids who are drawn to more indulgent everyday goods. Helping to make nutritional consumption more appealing, consumers are reinterpreting traditional desserts with health-conscious alternatives, combining familiar treats and flavors with a healthier ingredients. [More]
Score: 7.1
This Week and Warm Top 4 Examples: 24,025 Total Clicks Date Range: Apr 13 - Oct 14
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Making health foods fun, brands adopt engaging packaging designs for allure
Implications - Encouraging healthy eating can be a challenge, particularly for picky eaters like kids. Seeking to add a more engaging element to nutritional goods, health brands are adding a sense of play through interactive packaging and aesthetics. This reflects a need for a more engaging approach to nutritional consumption. [More]
Score: 5.5
This Week and Mild Top 4 Examples: 4,962 Total Clicks Date Range: Sep 13 - Oct 14
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A desire for novelty has consumers seeking out eclectic hygiene products
Implications - Adding an element of humor to everyday hygiene practices, consumers are turning to eccentric health products for amusement. Referencing pop culture themes, innovations like this use unexpected aesthetics to add interest to everyday routine. This reflects a desire for excitement and novelty even with respect to mundane tasks. [More]
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Score: 7.4
This Month and Warm Top 4 Examples: 13,176 Total Clicks Date Range: Aug 13 - Oct 14
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Consumers embrace comfortable, more functional shoe designs
Implications - As the health wave continues, consumers are choosing ergonomic shoes that negate perceptions of what's fashionable in favor of comfort. This move towards function over fashion proves that consumers are shifting to prefer comfort in design instead of choosing painful styles for status purposes. [More]
Score: 7.2
This Month and Warm Top 4 Examples: 9,023 Total Clicks Date Range: Jul 12 - Oct 14
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Health devices receive a youthful overhaul to ease medical experiences
Implications - Tests and medical check-ups can be quite uncomfortable, particularly for children, prompting a turn toward more playful alternatives. Combining medical devices with traditional children's toys, health brands are seeking to add an element of familiarity to traditional health practices, reflecting a growing emphasis on entertainment and enjoyment, even in areas of health and well-being. [More]
Score: 7.3
This Month and Hot Top 4 Examples: 3,623 Total Clicks Date Range: Aug 13 - Oct 14
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Adding efficiency to health and wellness, consumers turn to mobile therapy apps
Implications - Seeking a more streamlined method of mental well-being, consumers are turning to apps and mobile technology for relief. Aiding issues like sleep deprivation and forms of addiction, therapy apps offer both guidance and easy to enable remedies, reflecting a move away from more professional, face-to-face solutions. [More]
Score: 4.8
This Month and Mild Top 4 Examples: 1,189 Total Clicks Date Range: Oct 14 - Oct 14
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Calorie-laden dips are upgraded with meat and yogurt for diet-conscious consumers
Implications - Instead of avoiding foods like appetizers and dips, consumers are turning to protein-rich modifications to satisfy cravings while still maintaining diet restrictions. This unexpected incorporation of protein signifies how consumers prefer substitutions over complete avoidance. [More]
Score: 6.4
This Month and Warm Top 4 Examples: 4,407 Total Clicks Date Range: Jul 13 - Oct 14
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Adding entertainment, health classes integrate cultural elements for appeal
Implications - Offering a more engaging form of fitness, classes and programs are integrating popular forms of entertainment for appeal. Using cultural dance styles and engaging scenarios to add a youthful allure to fitness, these workout routines speak to a shift toward more social and culturally integrated forms of well-being. [More]