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Score: 6.7
This Week and Warm Top 5 Examples: 4,146 Total Clicks Date Range: Feb 16 - Aug 16
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The pursuit of calorie cutting takes an extreme turn
Implications - Meal replacements typically take the form of bars or drinks, but for some, constant visibility through social media increases the pressure to adhere to beauty standards. Thus, the pursuit of calorie cutting takes an extreme turn toward the inedible. This speaks to the effects of social media, and the dire need for more media literacy and food education. [More]
Score: 6
This Month and Mild Top 4 Examples: 2,288 Total Clicks Date Range: Apr 14 - Aug 16
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A sub-segment of foodies looks to hyper-indulge in a conscious way
Implications - Though eating indulgently is sometimes seen as a result of lack of food education, foodie consumers who see indulgence as an earned right approach not only consume calorie-laden food, but more extreme versions than their non-self aware counterparts. This points to a new form of health movement that is less aspirational and more lighthearted. [More]
Score: 6.3
This Month and Mild Top 4 Examples: 6,741 Total Clicks Date Range: Jun 15 - Aug 16
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Dairy packaging takes on a rustic look to instill trust in consumers
Implications - Helping to combat and neutralize fears around the consumption of dairy products, brands in this industry are adopting artisan, heritage-inspired packaging designs. Whether approached through whimsical motifs or the use of more natural materials, this approach seeks to communicate a less processed feel that's aligned with changing consumer concerns around animal products. [More]
Score: 6.1
This Month and Mild Top 4 Examples: 3,812 Total Clicks Date Range: Jun 15 - Aug 16
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Young parents seek to fortify children’s diets with boosted beverages
Implications - When it comes to their kids, more and more young parents are sparing little expense in ensuring they get the best nutrition and health advantage that money can buy, and the juice box is no exception. Drawn by the promise of extra benefits and essential nutrients, parents prefer to provide their offsprings with super drinks in the hopes of filling any gaps that their diets might contain. Often putting their children ahead of themselves, families are filling lunchboxes with vitamin-infused beverages for children that offer the same sophisticated benefits you would normally find in specialty health food shops. [More]
Score: 7
This Month and Warm Top 5 Examples: 2,520 Total Clicks Date Range: Feb 16 - Aug 16
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Health-conscious families are opting for flavored water as guilt-free refreshment
Implications - As parents become wary of the effects of sugar-loaded beverages on their children’s minds and bodies, astute brands are expanding their product lines to appeal to health-concerned families with flavored water options that still promise to delight youthful palates. Familiar fruit flavors and brightly colored packaging entice youngsters who crave something delicious while overprotective parents are won over by the simple, nature-based ingredients and healthy hydration that comes from the purity of water. [More]
Score: 5.9
This Month and Mild Top 5 Examples: 11,546 Total Clicks Date Range: Aug 08 - Aug 16
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The aromatherapy craze transforms to include mobility
Implications - Essential oils and aromatherapy have seen a surge in recent years due to a desire to curate surroundings. The next phase in this fascination sees portable aromatherapy. This not only ensures curation beyond the home, but highlights the health benefits of this type of therapy, shifting this pattern into the health and wellness wave. [More]
Filed in: LifestyleHealth
Score: 6.5
This Month and Warm Top 5 Examples: 1,273 Total Clicks Date Range: Mar 16 - Jul 16
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Female fitness campaigns connect with an ambitious attitude toward life
Implications - As athletic brands move to focus more directly on the female-identified consumer, many are connecting with this new crop of ambitious individuals by creating campaigns and services that seek to highlight the intrinsic motivations that make this group unique. Proving that traditional female fitness advertising generally falls short in connecting authentically with women curating their workout routines to match the level of drive and commitment with which they pursue their careers and family life. [More]
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Score: 6.3
This Quarter and Warm Top 4 Examples: 5,046 Total Clicks Date Range: Mar 15 - Jul 16
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Wound care gets a multifunctional re-design with unique tech features
Implications - Moving beyond physical protection, wound care products are integrating elements of technology for unique added benefits.Transforming bandages and sutures into items that can track patient recovery and detect potential diseases, health practitioners are using technology to help change the way patients, and everyday consumers, maintain their health. This speaks to a need to transform routine health products into items that can give consumers more value and information, especially in the long run. [More]
Score: 6.6
This Quarter and Warm Top 4 Examples: 2,940 Total Clicks Date Range: Mar 16 - Jul 16
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Consumers turn to beverages for their anti-inflammatory needs
Implications - Moving beyond nutritional benefits, beverage brands are turning to unique ingredients to add healing properties to their products. Utilizing things like crystal water and turmeric extract, brands are using traditionally “curative” elements to help consumers maintain their internal health and digestive system. This speaks to a desire for not only added dietary benefits in everyday consumption, but products that help restore one’s health in a more streamlined way as well. [More]
Score: 5.3
This Quarter and Mild Top 4 Examples: 482 Total Clicks Date Range: Jul 16 - Jul 16
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Oral health takes a unique shift into alternative cleaning and whitening formats
Implications - Moving beyond traditional whiting and cleaning solutions, dental brands are adopting unconventional ingredients and formats for heightened appeal. Offering powdered solutions and optimizing ingredients that promote overall bodily health, brands are seeking to not only surprise and delight buyers with new formats, but also offer health solutions that take into account more than just dental hygiene. [More]
Filed in: LifestyleHealth