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Score: 8.2
This Week and Warm Top 4 Examples: 16,480 Total Clicks Date Range: Dec 13 - Aug 15
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Elements of luxury are applied to the yoga sphere
Implications - Despite the commonly held belief that yoga is separated from materialism, upscale brands are infusing the zen-oriented sphere with high fashion elements. Incongruous pairings such as this hold mass market potential since Millennial shoppers are often drawn to the atypical in all consumer sectors. [More]
Score: 6.6
This Week and Warm Top 4 Examples: 2,533 Total Clicks Date Range: Mar 14 - Aug 15
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Brands elevate modern photography as a means to foster good health
Implications - While selfies may often be associated with narcissism, brands and organizations are turning this assumption on its head with wellness projects dedicated to the modern form of photography. Embracing youthful phenomenons helps companies strike a chord with young audiences by speaking to them in a language they understand. [More]
Score: 6.1
This Month and Mild Top 4 Examples: 402 Total Clicks Date Range: Aug 15 - Aug 15
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Social media becomes an important educational tool within the healthcare industry
Implications - Social media has proven itself to be an invaluable tool when it comes to disseminating information. The healthcare industry has taken note, using social platforms as a way to not only educate consumers, but invite them to take part in an ongoing conversation about health. On the flip side, health professionals can also use the condensed format of the social media sphere to share information quickly and easily among themselves. This shift further indicates that social media is no longer a lighthearted pursuit of time, but a powerful didactic mechanism. [More]
Score: 7.3
This Month and Hot Top 4 Examples: 2,468 Total Clicks Date Range: Jan 15 - Aug 15
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Brands connect with millennial parents through marketing transparency
Implications - As millennials begin to have children of their own, many of the values associated with the demographic are carried over into parenting purchases. In the hopes of building trust among young millennial parents, brands are highlighting a dedication to health and sustainability with comedic, honest representations of the complexities of modern parenting. [More]
Score: 7.8
This Month and Hot Top 4 Examples: 2,995 Total Clicks Date Range: Jul 15 - Aug 15
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Contemporary yoga classes take engagement to the next level with alternative formats
Implications - The millennial focus on engaged, healthy living is inspiring a new cadre of yoga wherein instruction and classes are delivered in creative, alternative formats. Through the provision of experiential environments, fitness brands are able to resonate with today's shopper, who prefers imaginative, unique products and services. [More]
Filed in: LifestyleHealth
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Score: 6.2
This Month and Warm Top 4 Examples: 5,240 Total Clicks Date Range: Oct 14 - Aug 15
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Breathalyzers receive modern, digital updates for tech-savvy consumers
Implications - Although breathalyzers were first introduced in the 1960s, the established breath sampling system is receiving a modern makeover with high end, technological updates. Smart handheld systems have the potential to revamp time-honored products and services in a way that makes brands more appealing to young, connected consumers. [More]
Score: 6.1
This Month and Mild Top 4 Examples: 5,699 Total Clicks Date Range: Aug 14 - Aug 15
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Music products and services focus on health-conscious consumers
Implications - New audio products and services are concentrating on health in the interest of wellness-oriented millennials. Gen Y consumers are displaying a high regard for fitness, hence the development of athletic offerings in previously unrelated categories. So long as young shoppers continue to remain focused on wellness, products focused on these goals will continue to crop up. [More]
Score: 6.3
This Quarter and Warm Top 4 Examples: 5,374 Total Clicks Date Range: May 14 - Jul 15
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Consumers turn to high-tech light therapy to combat fatigue and jet lag
Implications - Consumers are increasingly turning to high-tech devices powered by UV rays in order to boost energy levels and combat jet lag. This progression toward energizing wearables reflects the modern consumer desire for streamlined self-care solutions that support mental alertness and increase the ability to focus. Such health-supporting solutions also adhere to concerns around utilizing natural solutions rather than relying on pharmaceutical methods. [More]
Score: 5.1
This Quarter and Mild Top 4 Examples: 1,244 Total Clicks Date Range: Apr 15 - Jul 15
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New tea products target the female demographic with women-specific ingredients
Implications - New tea products are catering to the powerful female clientele base via ingredients geared towards women's health. This resonates with a rising consumer demand for customization suited to Generations X an Y, both of which are accustomed to the current popularity of maker culture and curated offerings. The wellness aspect is equally attractive as younger demographics continue to demonstrate an interest in fitness and nutrition. [More]
Score: 4.7
This Quarter and Untested Top 4 Examples: 3,162 Total Clicks Date Range: Jan 14 - Jul 15
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Traditional insect repellent concepts receive modern, digitized updates
Implications - Traditional approaches to insect repelling delivered through sprays are being reinterpreted with modern updates that are digitizing this sector. In addition to making this sphere all the more sophisticated, this embrace of technology also allows brands to sync products and services with the demands of connected consumers. [More]