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Score: 6.2
This Week and Mild Top 4 Examples: 638 Total Clicks Date Range: Feb 16 - Sep 16
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Consumers seek hybrid forms of vitamins that combine existing products
Implications - Beyond food and beverages enriched with vitamins, consumers are opting for less traditional products that combine energizing results with everyday items. Infusing day to day products such as gum with vitamins allows consumers to easily integrate supplements into their routines. These hybridized products allow brands to meet consumer needs in more streamlined ways, therefore increasing value. [More]
Filed in: LifestyleHealth
Score: 7.6
This Week and Warm Top 5 Examples: 4,132 Total Clicks Date Range: Jun 15 - Sep 16
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Healthy consumers seek baked goods that use alternative ingredients
Implications - The ongoing health wave is influencing packaged goods brands, as well as dining venues to offer treats and pastries that are vegan-friendly, organic and appeal to consumers with dietary restrictions. This opens indulgences up to consumers who are strictly prioritizing health, permitting both the flavor and experience typically associated with baked goods. This speaks to the need to consume experiences, as well as products. [More]
Score: 6.3
This Week and Warm Top 4 Examples: 1,648 Total Clicks Date Range: Jul 15 - Sep 16
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Resources on fertility, menstruation, and women's health push education
Implications - It's often said that women's issues are all-inclusive, meaning everything from feminism to female reproductive health can only progress when everyone, regardless of gender or age, becomes involved. Pushing this forward, more resources dedicated to simplifying and educating all consumers on women's health can be observed. This speaks to an increased attitude of inclusivity across the board, which is especially prevalent for the digital native. [More]
Filed in: LifestyleHealth
Score: 7
This Week and Warm Top 4 Examples: 4,971 Total Clicks Date Range: Jan 15 - Sep 16
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Tracking tech finds a new use in fertility
Implications - Wearable technology has become ubiquitous in the last few years, with uses ranging from fitness to a supplement for a smartphone. Taking this technology into the next phase means more scientific integration, in essential parts of the consumer lifestyle. Currently, this is manifesting in reproductive-focused wearables, which show that novelty alone will sustain a certain technology for a limited amount of time. [More]
Filed in: LifestyleHealth
Score: 7.3
This Month and Warm Top 6 Examples: 2,606 Total Clicks Date Range: May 16 - Sep 16
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Personal hygiene issues are met with quick fix wearable solutions
Implications - When it comes to issues like odor control or sweating, consumers are seeking out solutions that are more preventative in nature. Doubling as a pair of socks or sweatshirt, these products offer unique added elements that help with concerns like sweat reduction and temperature control. Bypassing the need for creams or DIY remedies, consumers are turning to fashion pieces and wearable products that offer solutions in a more seamless, integrated manner. This speaks to the growing desire for hyper-convenience, especially when it comes to health. [More]
Score: 7.2
This Month and Warm Top 4 Examples: 1,286 Total Clicks Date Range: Jun 16 - Sep 16
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Personal hygiene is made more efficient with on-the-go solutions
Implications - Taking into consideration the growing need for convenience, health brands are turning to more efficient, on-the-go products to offer a more accessible form of personal hygiene. Offering deodorants in the form of wipes and foot care solutions in powder form, these examples speak to not only a need for more convenient forms of hygiene, but products that can be seamlessly integrated into consumers' lifestyles. [More]
Score: 6.3
This Month and Mild Top 4 Examples: 1,775 Total Clicks Date Range: Apr 16 - Aug 16
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Sweat and bacteria build-up are tackled with natural, organic solutions
Implications - Seeking to integrate a greater element of environmental awareness into everyday hygiene, consumers are turning to additive-free solutions. Turning to herbal and all-natural products for odor control and skin protection, consumers are seeking to maintain their health in such a way that doesn’t compromise personal hygiene and also serves as a commitment to sustainable practices. [More]
Filed in: LifestyleHealth
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Score: 6.5
This Quarter and Warm Top 5 Examples: 4,433 Total Clicks Date Range: Feb 16 - Aug 16
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The pursuit of calorie cutting takes an extreme turn
Implications - Meal replacements typically take the form of bars or drinks, but for some, constant visibility through social media increases the pressure to adhere to beauty standards. Thus, the pursuit of calorie cutting takes an extreme turn toward the inedible. This speaks to the effects of social media, and the dire need for more media literacy and food education. [More]
Score: 6.2
This Quarter and Warm Top 5 Examples: 3,695 Total Clicks Date Range: Aug 15 - Aug 16
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Yoga studios are offering classes that suit different generations
Implications - With the popularity of health and wellness, yoga is suitable for multiple generations since it tones muscle without being high-impact on joints and muscles. Classes specific to certain age demographics speak to a dedication to health and wellness that surpasses age, showing a mass re-prioritization of holistic health and a redefinition of what it means to age. [More]
Filed in: LifestyleHealth
Score: 5.9
This Quarter and Mild Top 4 Examples: 2,321 Total Clicks Date Range: Apr 14 - Aug 16
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A sub-segment of foodies looks to hyper-indulge in a conscious way
Implications - Though eating indulgently is sometimes seen as a result of lack of food education, foodie consumers who see indulgence as an earned right approach not only consume calorie-laden food, but more extreme versions than their non-self aware counterparts. This points to a new form of health movement that is less aspirational and more lighthearted. [More]