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Emerging health opportunities for innovators, entrepreneurs and creative minds

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Score: 7.4
Recent and Warm Top 4 Examples: 13,313 Total Clicks Date Range: Jul 14 - Feb 16
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Consumers gravitate towards products made with care
Implications - Consumer desires for authenticity and health are converging with the development of products made "with love." This approach evokes trust in the production of a product and transparency of a brand, as well as align with the artisan movement. More importantly, thoughtful, emotive branding such as this goes a long way with the modern consumer, who has witnessed the rise of DIY and maker culture and immediately associates it with high-quality. [More]
Score: 7
Recent and Warm Top 4 Examples: 4,058 Total Clicks Date Range: Mar 15 - Feb 16
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Healthy food and beverage takes a sleeker approach to branding
Implications - Food and beverage products espousing the benefits of health and wellness have often taken a light, youthful approach to branding. However, in an attempt to upscale their offerings, many brands are now turning to sleek, monochromatic labeling, often referencing craft products, instead. A scaled-back approach not only stands out on shelves, but also evokes a quiet confidence in the quality and authenticity of the product, which is especially important to discerning consumers. [More]
Score: 4.7
Recent and Untested Top 4 Examples: 395 Total Clicks Date Range: Jun 15 - Feb 16
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Freeze-dried fruit snacks offer a form of conveniently packaged health
Implications - Many manufacturers are offering freeze-dried fruit snacks that offer pure ingredients with a longer shelf-life. Free of chemical additives, these offerings appeal to the time-crunched, health-conscious consumer, both in the form of a stand-alone snack and as a beverage supplement. The modern consumer can ultimately be understood as someone who appreciates a variety of uses with every product. [More]
Score: 5.7
This Month and Mild Top 4 Examples: 514 Total Clicks Date Range: Feb 16 - Feb 16
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Consumers take extra precautions in avoiding illness
Implications - Living in a culture of efficiency, consumers are growing more and more fearful of falling ill. As a result, they invest in several different forms of antibacterial products, especially those that blatantly market themselves as illness-thwarting. This progression speaks to the hyper-conscious nature of the modern consumer, particularly when it comes to maintaining health. [More]
Filed in: LifestyleHealth
Score: 6.5
This Month and Warm Top 4 Examples: 612 Total Clicks Date Range: Feb 16 - Feb 16
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Consumers turn to sanitizers with added benefits
Implications - Instead of standard hand sanitizers, consumers are turning to hybridized disinfectant products combined with moisturizers, cosmetics and fragrances for luxury appeal. Consumers are no longer buying products purely out of need, but using even the most basic necessity as an excuse to splurge and indulge. [More]
Score: 6.6
This Month and Warm Top 4 Examples: 2,626 Total Clicks Date Range: Jun 14 - Feb 16
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Disinfectant products receive a natural health-minded overhaul
Implications - Hand sanitizers are being re-designed with organic ingredients to satiate concerns over personal well-being. Infusing ingredients like Aloe Vera, essential oils and botanicals into sanitizers and disinfectants, brands are not only aiming to align their products with the growing health movement, but also to redefine how typically harsh and synthetic products are perceived. [More]
Filed in: LifestyleHealth
Score: 6.2
This Month and Warm Top 4 Examples: 495 Total Clicks Date Range: Feb 16 - Feb 16
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Appeasing health-minded buyers, brands offer goods with custom ingredients
Implications - Realizing the ever-growing concern over consumer health, food brands are turning to unique customization tactics to appease concerns. Allowing consumers to individually choose different ingredients and flavors that go into snack bars and breakfast cereals, brands are not only allowing consumers to be more health-conscious, but are also adding an experiential element to the buying process. [More]
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Score: 6.4
This Month and Warm Top 4 Examples: 4,183 Total Clicks Date Range: Dec 14 - Feb 16
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Consumers embrace exotic takes on traditional breakfast porridges
Implications - Consumers are embracing globally sourced recipes that incorporate exotic flavors previously unexplored in Western cooking. The incorporation of global flavors in traditional recipes suggests a growing interest on the part of consumers to expand their cooking repertoire in a way that satisfies a desire for both flavor and nutrients. This shift reflects both the hyper-conscious nature with which consumers consider the ingredients in their dishes, as well as a growing desire for experimentation when making their own goods. [More]
Score: 9.6
This Month and Viral Top 4 Examples: 18,572 Total Clicks Date Range: Nov 14 - Feb 16
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Consumers opt for low radiation smartphones with the bare basics
Implications - As consumers become concerned about the influence of their smartphone use on both their health and relationships, brands are creating tiny, slimmed down mobile devices that forgo data capabilities and complicated features for the bare basics. Emitting lower levels of radiation and lacking the capacity for time-consuming mobile applications, such streamlined smartphones reflect the growing push to "unplug" in the interest of productivity and remaining present in the company of others. This progression is related to the modern consumer interest in achieving a healthy balance regarding technology use for the sake of health and well-being. [More]
Score: 7.1
This Month and Mild Top 4 Examples: 16,596 Total Clicks Date Range: Mar 15 - Jan 16
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Consumers see lush surroundings incorporated into structural design
Implications - As environmental concerns continue to influence consumer spending, many designers and architects are blurring the line between natural and man-made in their work. Often serving the purpose of facilitating natural climate control systems or to combat pollution, such structures seek to inspire consumers to live in cooperation with the natural world rather than against it. Related to fears around climate change and the wellness movement, this progression highlights a growing awareness of the role people's surrounding's play in determining quality of life. [More]