PRO Trends Emerging opportunities for innovators, entrepreneurs and creative minds
Username
Remember Me!
Password
Trend Hunter Dashboards
Newly Added
Category List
Full Index


Score: 6
This Week and Mild Top 4 Examples: 7,188 Total Clicks Date Range: Aug 13 - Jun 15
DEMOGRAPHICS
Popularity
Activity
Freshness
Toys target children's anxieties with helpful stress relief features
Implications - As stress and anxieties continue to grow among younger generations, toys brands are adopting a more health-conscious approach to entertainment. Offering interactive, multisensory features to help alleviate stress, these products speak to a growing desire for methods of health and wellness that are less abrasive and more integrated, particularly among youth. [More]
Score: 6.3
This Week and Warm Top 4 Examples: 1,797 Total Clicks Date Range: Jun 14 - Jun 15
DEMOGRAPHICS
Popularity
Activity
Freshness
Consumers turn to mobile apps for protection against harmful elements
Implications - As consumers seek a more convenient method of maintaining health, mobile apps are emerging that help detect and monitor concerns over issues like skincare. Speaking to concerns over UV rays and cancer, brands are offering apps that help screen and analyze potential harms. The use of such applications reflects a shift toward more connected forms of health. [More]
Score: 6.6
This Week and Warm Top 4 Examples: 2,722 Total Clicks Date Range: Mar 14 - Jun 15
DEMOGRAPHICS
Popularity
Activity
Freshness
Tools focused on reintegrating former military personnel go mainstream
Implications - As a cultural sensitivity regarding mental health struggles becomes more mainstream, so too do concerns around the reintegration of military and law enforcement personnel following discharge. Given the high-rate of unemployment and suicide among those who have completed service, tools and services focused on rehabilitating and reintegrating such individuals have begun to serve as crucial resources. [More]
Score: 8.1
This Week and V. Hot Top 4 Examples: 7,125 Total Clicks Date Range: May 14 - Jun 15
DEMOGRAPHICS
Popularity
Activity
Freshness
Skincare brands engage consumers with memorable, sun-powered campaigns
Implications - In order to build brand awareness and engage individual consumers on a personal level, sunscreen brands are using interactive campaigns to communicate their dedication to the well-being of customers. By creating memorable immersive experiences that speak directly to the concerns of consumers, such brands can build a reputation as an ally in the pursuit of health. [More]
Score: 7
This Week and Warm Top 4 Examples: 5,048 Total Clicks Date Range: Sep 14 - Jun 15
DEMOGRAPHICS
Popularity
Activity
Freshness
High-tech wearables take the guess work out of sun protection
Implications - As concerns around exposure to UV rays continue to grow, high-tech wearables and smart clothing are emerging that provide guidance to consumers regarding application of sunscreen in reference to their climate. In enabling customized skincare advice, such wearable technology affords consumers peace of mind by empowering them to take control of their skincare concerns in a scientific and calculated way. [More]
Trend Hunter Services
Score: 5
This Month and Mild Top 4 Examples: 1,311 Total Clicks Date Range: Mar 15 - Jun 15
DEMOGRAPHICS
Popularity
Activity
Freshness
Iced tea drinks emphasize pure flavors to lure health-conscious consumers
Implications - Consumers' interest in health and wellness caused a spike in the production of cold-pressed and raw juices. Taking note of the desire for detoxification as well as refreshment, ready-to-drink tea manufacturers are prioritizing natural and fresh ingredients that convey a commitment to health through the purity of flavor. [More]
Score: 6.3
This Month and Warm Top 4 Examples: 2,371 Total Clicks Date Range: Jun 14 - Jun 15
DEMOGRAPHICS
Popularity
Activity
Freshness
Organic, all-natural sunscreen options appeal to chemical-weary consumers
Implications - Organic and natural sunscreen products provide consumers with alternative options that are perceived to be easier on both the skin and the environment. Aligning with consumer concerns around chemical consumption in any form, concerned individuals take solace in the natural formulation of preventative skincare products. [More]
Score: 8
This Month and Hot Top 4 Examples: 6,292 Total Clicks Date Range: Mar 15 - Jun 15
DEMOGRAPHICS
Popularity
Activity
Freshness
Fitness becomes more accessible with public locations
Implications - Fitness culture may be rising, but many consumers are still resisting the confines of the gym. To combat this anti-gym attitude, many athletic brands have begun offering fitness services in public with city stations and pop-up locations. This approach not only makes fitness more accessible and easy to integrate into consumers' everyday routines, it also adds an experiential element to working out. [More]
Filed in: LifestyleHealth
Score: 7.9
This Month and Warm Top 4 Examples: 22,559 Total Clicks Date Range: Jul 14 - Jun 15
DEMOGRAPHICS
Popularity
Activity
Freshness
Fresh fruit is encased in unexpected packaging for increased sophistication
Implications - Redefining how traditional health foods are perceived, brands are adopting unconventional packaging designs for a refined appeal. Moving away from traditionally exposed forms, brands are packaging items like fruit in customized wrappers and containers. These designs not only add a sense of glamour and novelty, but they also allow brands to project a personalized touch on typically homogeneous items. [More]
Score: 4.7
This Month and Untested Top 4 Examples: 604 Total Clicks Date Range: May 15 - Jun 15
DEMOGRAPHICS
Popularity
Activity
Freshness
Consumers swap refined sugars for coconut-based alternatives
Implications - With the harmful effects of excess sugar consumption now being widely publicized, consumers have begun searching for low-calorie alternatives. The rising popularity of less refined sugars and sweeteners -- especially those that come from natural sources, such as coconut -- indicates not only that preventative health is at the forefront of consumers' purchasing decisions; it also showcases a willingness on the part of the Western consumer to look at other cultures for health inspiration. [More]