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Emerging health opportunities for innovators, entrepreneurs and creative minds

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Score: 7.7
Fresh and Warm Top 4 Examples: 1,225 Total Clicks Date Range: Mar 17 - Mar 17
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Food trucks differentiate by offering healthy, fresh options
Implications - Often associated with indulgent, experimental "frankenfoods," food trucks are changing up offerings to suit consumers seeking out healthier options. Providing an alternative, and in many cases incorporating the creativity associated with food truck options, this shift marries the best of both worlds. [More]
Score: 6.4
This Month and Mild Top 6 Examples: 3,193 Total Clicks Date Range: Jan 16 - Mar 17
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Pasta incorporating health-conscious ingredients appeals to the halfway healthy
Implications - Indulgent pasta dishes are being upleveled with nutritious ingredients to satisfy the cravings of the modern “halfway healthy” consumer. Infusing noodles with good-for-you benefits such as protein or an extra boost of greens, appeals to the consumer who is trying to make healthier choices but isn’t ready to give up on all their favorite foods. This notes a shift away from extremely health-oriented foods to a much more accessible mode of wellness. [More]
Score: 5.2
This Quarter and Mild Top 6 Examples: 1,930 Total Clicks Date Range: Nov 15 - Feb 17
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Fatty foods are rising to the forefront of the new health wave
Implications - More educated about health and diet, consumers begin opting for higher fat snacks that satisfy cravings and help fuel active lifestyles. Previously vilified as a dietary faux pas, fat is increasingly being celebrated as an integral part of a well-balanced health regimen, with more brands rebelling against previous credos and actively promoting high fat products. Already lauded in the fitness world, fatty foods are slowly gaining prominence within adult snacking on a broader scale. [More]
Score: 6
This Quarter and Mild Top 6 Examples: 2,646 Total Clicks Date Range: Aug 15 - Feb 17
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The mild Mexican chili pepper finds a variety of culinary uses
Implications - In its various forms, poblano is a Mexican chili pepper that is steadily gaining popularity as a global ingredient based on its mild flavor and its ability to be easily integrated into dishes. In addition to denoting the underlying experimental nature of consumers when it comes to flavor, and in particular, spices, this progression proves that enhanced consumer knowledge of regional ingredients can lead to a heightened interest in the preparation process of a given dish, whether it is being experienced as a a menu item or being cultivated at home. [More]
Score: 7.9
This Quarter and Warm Top 4 Examples: 7,037 Total Clicks Date Range: Apr 16 - Feb 17
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Toy brands release high-tech solutions to encourage physical activity
Implications - As parents seek to cultivate a sense of both mental and physical wellness in their kids, toy brands are responding to this demand with high-tech toys that incentivize children to exercise. This shift illustrates that despite some parents' resistance to technology when it comes to their children, there's opportunity to change that approach when technology is paired with another benefit. [More]
Score: 6.7
This Month and Warm Top 6 Examples: 1,434 Total Clicks Date Range: Oct 15 - Mar 17
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The vitamin-packed veggie is incorporated as a healthful substitution
Implications - Fueled by the empowered online health food community recent positioning of it as a superfood, cauliflower is being embraced as an all-purpose ingredient and often, as a substitution in traditionally meat-centered dishes. This progression highlights the experimental attitude of consumers looking to enhance vegetarian meal options by channeling staple dishes without compromising experience. [More]
Score: 5.9
This Quarter and Mild Top 4 Examples: 7,153 Total Clicks Date Range: Nov 15 - Feb 17
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Brands showcase ingredient lists to enhance trust and empower consumers
Implications - Knowing that ingredients are one of the first places consumers look when deciding whether an item suits their lifestyle, dietary restrictions and family eating habits, brands are starting to showcase their ingredients in a very literal way. Listing out the ingredients and formulation of products demonstrates a shift towards genuine engagement as brands lift the veil and empower shoppers who want to make informed choices. [More]
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Score: 5.4
This Quarter and Mild Top 5 Examples: 11,867 Total Clicks Date Range: Jan 14 - Feb 17
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Chinese beauty brands tap into natural ingredients to boost appeal
Implications - Tapping into a traditional holistic health mindset, Chinese skincare and beauty brands are touting natural ingredients as a way to set themselves apart and position themselves as superior to competitors. Often highlighting these extracts, fruits and other sources as the stars of the formulations, this focus on specific ingredients found in nature offers consumers a sense of familiarity. [More]
Score: 6.7
This Quarter and Warm Top 4 Examples: 3,467 Total Clicks Date Range: Mar 16 - Feb 17
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Household cleaning skews toward instant germ prevention for long-term results
Implications - Products in the household cleaning space are notoriously reactive, however the rise of the wellness wave has ushered in a more proactive, preventative mindset among consumers. These automated germ prevention-based products point to a consumer desire for thoroughness and long-term solutions that is also applied to health and wellness at large. [More]
Score: 5.9
This Quarter and Mild Top 6 Examples: 2,992 Total Clicks Date Range: Jan 16 - Feb 17
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The wildflower is incorporated into food and drink in either form
Implications - As consumers are enticed by the organic, fragrant nature of wildflowers that balance fruity and herbal notes, an emergence of elderflower and elderberry-enhanced food and beverage can be observed in particular. This shift highlights the interest in all-natural flavor solutions, as well as suggesting a progression of collective palates toward an expectation of complicated, multifaceted flavors. [More]