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Trend Hunter Dashboards
Score: 5.1
This Week and Mild Top 4 Examples: 3,283 Total Clicks Date Range: Jul 12 - Jul 14
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Movement is encouraged through tech devices to get kids more active
Implications - In an ironic move, parents are turning to tech to encourage physical activity among youths. Providing games and activities that require physical participation, these techniques reflect a happy medium between technological and tangible play. [More]
Score: 8.1
This Week and Hot Top 4 Examples: 8,660 Total Clicks Date Range: Apr 14 - Jul 14
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Nutritional supplements are given an even more convenient rebranding
Implications - Consumers are monitoring their nutritional needs more closely than ever, which has resulted in vitamins and nutritional products that take efficiency a step further. Innovations like travel-friendly packaging and customization support busy schedules by replacing meals, and aid consumers who want to streamline the process of taking care of themselves. [More]
Score: 5.8
This Week and Mild Top 4 Examples: 2,804 Total Clicks Date Range: May 14 - Jul 14
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Non-alcoholic drinks designed for healthy, sober consumers combat drinking culture
Implications - Non-drinking consumers are often restricted to the mocktail, but as health concerns rise about the effects of alcohol, beverages that focus on wellness are on the rise. Augmenting drinking culture to include the designated driver, the products satiate consumer demand for both lifestyle accommodation and enhancement. [More]
Score: 6.8
This Month and Warm Top 4 Examples: 9,084 Total Clicks Date Range: Sep 12 - Jul 14
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Preventative measures enter social settings to help expose unwanted tampering
Implications - Moving away from typical health detection, consumers are looking for ways to deter drug use. Allowing individuals to examine whether drinks have been tampered with or if drugs are present, these devices reflect a rise in more public and communal health concerns, as well as a rise in self detection. [More]
Score: 7.2
This Month and Warm Top 4 Examples: 10,362 Total Clicks Date Range: Mar 13 - Jul 14
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A laid-back attitude has consumers seeking out less strenuous exercise
Implications - Minimizing effort, modern fitness products offer workout routines through digitally efficient, handheld applications. Simply requiring the click of a button or a Wi-Fi hookup, these devices offer exercise techniques through less strenuous means, reflecting a more lenient attitude in areas of personal well-being, like health. [More]
Trend Hunter Services
Score: 7.1
This Month and Warm Top 4 Examples: 26,944 Total Clicks Date Range: May 13 - Jul 14
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Health campaigns target issues like self-esteem to instill motivation
Implications - Straying away from mere superficial benefits, fitness and health campaigns are targeting deeper emotional concerns. Referencing issues like body image, these marketing tactics incorporate personal hardships that consumers, particularly women, can relate to. Thus, creating a deeper psychological link with the viewer. [More]
Score: 7.8
This Month and Hot Top 4 Examples: 19,568 Total Clicks Date Range: Nov 13 - Jul 14
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Workout aids are revamped as consumers seek more integrated forms of health
Implications - Devices that aid in personal well-being are receiving aesthetic enhancements to seamlessly blend in with routine. Catering to design-conscious consumers -- particularly women -- these contemporary health products emphasize the more lighthearted, fun side of women's fitness, pointing to more positive body image experiences all around. [More]
Score: 7.6
This Month and Warm Top 4 Examples: 6,633 Total Clicks Date Range: Mar 13 - Jul 14
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Consumers turn to adventurous remedies for well-being
Implications - Consumers are seeking to draw benefits from therapeutic but unusual traditions practiced by other cultures. Including treatments that use tactics such as fire and reptiles, these adventurous health methods reflect a desire to push boundaries and experiment with activities that promote well-being. [More]
Score: 6.2
This Month and Mild Top 4 Examples: 3,586 Total Clicks Date Range: Jun 14 - Jul 14
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Brands make unexpected alcohol infusions to convey health-consciousness
Implications - Consumers are constantly looking for ways to improve their overall health, even when it comes to vices, which is being addressed with alcohol products that infuse fresh fruit or vegetable flavoring. This "healthy" approach is expanding market reach to satisfy those looking for variety and balance in their diet. [More]
Score: 8
This Month and Hot Top 4 Examples: 20,709 Total Clicks Date Range: Jan 14 - Jul 14
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Seeking ease of use, consumers turn to digital methods of maintaining alignment
Implications - As more aspects of healthcare go digital, consumers are seeking guidance with basic goals like posture improvement. The blurred lines between work and everyday life has led to more office dwellers than ever, which is pushing consumers to look for digital methods of improving the health issues associated with a more sedentary lifestyle. [More]