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Emerging health opportunities for innovators, entrepreneurs and creative minds

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Score: 8.4
New and Hot Top 4 Examples: 11,979 Total Clicks Date Range: May 15 - Jun 16
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Fast food brands appeal to young consumers with tech-driven packaging
Implications - Part of a growing push to gain back the business of Millennials and Gen Z, fast food brands are launching creative tech-driven takeout packaging that serves to entice those with a digital compromise. This progression highlights the ways in which brands can aid and delight consumers by providing a unexpected feature that helps offset the inconveniences of modern life. [More]
Score: 8.7
This Week and Hot Top 4 Examples: 19,151 Total Clicks Date Range: May 15 - Jun 16
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Millennials look to put a pause on adult life with youthful experiences
Implications - Widely considered to be the most anxious generation, Millennials are escaping the anxieties of "adulting" by choosing to take part in adventurous events inspired by everything from summer camp to carnivals. This shift highlights the desire on the part of young adults to unwind in unique, experience-driven ways while participating in social interaction that isn't centered around digital devices and free from the responsibilities of everyday life. [More]
Score: 5.6
This Month and Mild Top 4 Examples: 707 Total Clicks Date Range: Jun 15 - Jun 16
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Food brands convey their health status through comical marketing tactics
Implications - As a greater emphasis is placed on health and organic ingredients, food retailers are seeking out more distinctive ways to showcase their commitment to the cause. Adding elements of humor, satire and animation, brands are speaking to their use of organic ingredients and natural practices in a way that is more approachable to younger demographics. Such tactics help transform informative content into lighthearted messages that are not only more digestible, but also more memorable in nature. This speaks to a shift toward messaging that is not only transparent, but that also appeals to specific demographics like Millennials or Gen Z who appreciate more playful brand engagements. [More]
Score: 6.3
This Month and Mild Top 4 Examples: 2,397 Total Clicks Date Range: Jun 15 - Jun 16
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Consumers incorporate the ancient dairy alternative in modern ways
Implications - As consumers look to adapt their diets to be conducive to a healthier lifestyle, many are embracing kefir, a nourishing and flavorful ingredient that has long been praised for its probiotic content and its aid in digestion. Seen incorporated into a variety of food and beverage, this progression is related to the fixation of the modern consumer on finding healthier routes to familiar flavors. [More]
Score: 4.9
This Month and Mild Top 4 Examples: 1,546 Total Clicks Date Range: Mar 15 - Jun 16
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Boomers spend their second wave of free time on their bodies
Implications - Given the psychographic information on the Boomer generation, their entrance into retiring age is often called their "second adolescence." Many Boomers are using this time to reconnect with their health and bodies in general, redefining what it means to age mentally as well as physically. [More]
Score: 7.3
This Month and Warm Top 4 Examples: 7,268 Total Clicks Date Range: Mar 15 - Jun 16
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Consumers turn to powerful natural ingredients to rejuvenate their beauty routine
Implications - Incorporating superfoods into a healthy lifestyle has gone beyond eating habits and is permeating the beauty world with indulgent face-care products. Empowered with more awareness of the ingredients they put inside their bodies, consumers are beginning to apply that newfound knowledge to other aspects of their well-being, seeking beauty and skincare products that are boosted with extra powerful nutrients that promise to revamp and revitalize, while still being recognizable as natural ingredients. [More]
Score: 8.3
This Month and Hot Top 4 Examples: 4,684 Total Clicks Date Range: Sep 15 - Jun 16
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Products emerge to enhance consumer vision with unexpected capabilities
Implications - Going beyond health and wellness, brands are aiming to help improve the vision and eyesight of consumes with unconventional added benefits. Giving users the ability to collect data, analyze products and capture imagery, these examples speak to a shift in what it means to be "differently abled," positioning the need for tech enhancements as an opportunity with products that offer heightened capabilities. [More]
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Score: 6.7
This Month and Warm Top 4 Examples: 3,446 Total Clicks Date Range: Mar 14 - Jun 16
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Health tests receive a modern overhaul with more accessible alternatives
Implications - Seeking greater convenience, consumers are turning to on-demand services and self-serve kits to make everyday health needs more accessible. This not only speaks to the growth of convenience culture, but also the need to integrate technology and mobile alternatives into everyday routine. [More]
Score: 6.6
This Month and Warm Top 4 Examples: 2,671 Total Clicks Date Range: Feb 15 - Jun 16
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Fitness-focused food and food branding speaks to the health obsession
Implications - Consumer interest in fitness comes in a wide range, even in the midst of the health wave. The group of consumers who view fitness as a competition-driven, holistic endeavor, however, tend toward performance-enhancing edibles. As a result, more products targeted to treating the body as a machine that needs fueling are observed. This "body as a machine" mentality speaks to a larger societal pattern based in a constant pursuit of perfection. [More]
Score: 7
This Month and Warm Top 4 Examples: 3,503 Total Clicks Date Range: Oct 14 - Jun 16
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Large brands are entering the health space to accommodate the halfway healthy
Implications - Considering the popularity of the health wave, it's no surprise big, iconic brands known for unhealthy foods are attempting to enter the health space. Beyond the benefit of expanding appeal, well-known brands who enter the health space target a niche of "halfway healthy" consumers who are interested in entering into a diet, but don't want to stray from the familiar. [More]