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Score: 6.6
This Month and Warm Top 4 Examples: 3,344 Total Clicks Date Range: Dec 14 - May 15
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Companies offer scents to help consumers doze naturally
Implications - New lines of aromatherapy products are helping users sleep with shut eye-inducing scents. These products speak to a surge in clients looking to naturally enhance sleep through ingredients such as essential oils and botanical extracts. Brands in this industry are capitalizing on the value placed on "natural" approaches to health issues by offering non-medicinal solutions. [More]
Score: 6.3
This Month and Mild Top 4 Examples: 10,711 Total Clicks Date Range: Nov 13 - May 15
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Nature-mimicking alarm clocks use gradual light to rouse sleepers
Implications - In order to work with the body's natural cycles, consumers are seeking ways to replicate the experience of dawn and sunrise with smart alarm clocks that use gradual light as a means to waking up individuals naturally. This increased investment in overall well-being is representative of the increased interest in self-care as a means of maximizing energy and personal health. [More]
Score: 4.4
This Month and Untested Top 4 Examples: 1,968 Total Clicks Date Range: Jan 15 - May 15
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Comfort food becomes an unlikely source of fresh flavor and nutrition
Implications - Greater emphasis on health and wellness has caused consumers to become more conscious about consumption. Instead of ordering their favorite comfort foods, such as pizza, consumers are turning to at-home alternatives that feature fresh, garden-variety ingredients. This shift speaks to to a dual consumer desire for both artisanal goods and a healthy diet. [More]
Score: 7.6
This Month and Hot Top 4 Examples: 5,726 Total Clicks Date Range: Aug 13 - May 15
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Consumers turn to earth-friendly enshrining techniques to honor loved ones
Implications - As eco-conscious consumers contemplate their personal carbon footprint, individuals are considering sustainability-minded memorial tributes to remember loved ones. In memorializing those who have passed in ways that celebrate the cyclical reality of nature, individuals can take comfort in their tribute as a long-term investment in the environment. [More]
Score: 7.2
This Month and Warm Top 4 Examples: 19,331 Total Clicks Date Range: Apr 14 - May 15
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Health conscious individuals seek out earthy ingredients in raw juices
Implications - In a time when consumers increasingly choose organic foods and beverages, juice brands are experimenting with hearty root vegetables as a source of flavor, detoxification and nourishment. This shift is representative of a progression in the desires of consumers to incorporate energizing and beneficial sources of refreshment free of processed sugars. [More]
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Score: 7.3
This Month and Warm Top 4 Examples: 10,344 Total Clicks Date Range: May 13 - May 15
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Varying takes on kombucha recipes are playing up on metabolic drinks
Implications - Numerous forms of kombucha recipes are meeting rising consumer demands for the fermented beverage. The noted healing properties present in the mixtures have been recently interspersed with sodas and DIY kits. These breakout recipes speak to the merging of healthy drinks with edgy ingredients. [More]
Score: 4.9
This Month and Mild Top 4 Examples: 1,259 Total Clicks Date Range: Mar 15 - May 15
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Consumers keep portion control top-of-mind when it comes to red meat
Implications - Consumers are searching for reduced or alternative forms of red meat to relieve the guilt brought on by the health food movement. Besides easier delivery and consumption, these reformatted meals suggest that steak is an indulgence that can be portioned for both healthier consumption and on-the-go enjoyment. [More]
Score: 5.9
This Month and Mild Top 4 Examples: 1,686 Total Clicks Date Range: May 15 - May 15
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Consumers opt for healthy steak dishes to alleviate their guilt
Implications - The emphasis on health-consciousness has caused many meat-eaters to reevaluate their consumption habits. Those unwilling to do away with red meat entirely are turning to reformatted steak dishes that feature healthy ingredients and marinades. Ultimately, consumers are feeling such a pressure to alter their diets, even their guilty pleasures are becoming more reflective of the health movement. [More]
Score: 5.8
This Month and Mild Top 4 Examples: 2,827 Total Clicks Date Range: Jan 15 - May 15
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Consumers search for fitness routines that better reflect their personalities
Implications - No longer satisfied with the generic gym environment, younger consumers are opting for fitness routines that are both experiential and personalized to individual taste. This shift indicates that the rise of fitness culture is not uniform, but contains within it many specialized services that appeal to a much younger and hyper-individualized consumer. [More]
Score: 7.9
This Month and Warm Top 4 Examples: 8,178 Total Clicks Date Range: Jul 14 - Apr 15
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Food-based cosmetics offer buyers a more organic beauty method
Implications - Responding to a growing concern over harmful chemical usage in products, beauty brands are turning to more natural, food-based ingredients for allure. The use of edibles in cosmetic and beauty products allow brands to showcase a sense of novelty while simultaneously meeting consumer demands for more health-conscious alternatives. [More]