PRO Trends Emerging opportunities for innovators, entrepreneurs and creative minds
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Trend Hunter Dashboards
Score: 7.3
Recent and Warm Top 4 Examples: 9,966 Total Clicks Date Range: Mar 13 - Jul 14
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A laid-back attitude has consumers seeking out less strenuous exercise
Implications - Minimizing effort, modern fitness products offer workout routines through digitally efficient, handheld applications. Simply requiring the click of a button or a Wi-Fi hookup, these devices offer exercise techniques through less strenuous means, reflecting a more lenient attitude in areas of personal well-being, like health. [More]
Score: 7.1
This Week and Warm Top 4 Examples: 26,759 Total Clicks Date Range: May 13 - Jul 14
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Health campaigns target issues like self-esteem to instill motivation
Implications - Straying away from mere superficial benefits, fitness and health campaigns are targeting deeper emotional concerns. Referencing issues like body image, these marketing tactics incorporate personal hardships that consumers, particularly women, can relate to. Thus, creating a deeper psychological link with the viewer. [More]
Score: 7.7
This Week and Hot Top 4 Examples: 18,645 Total Clicks Date Range: Nov 13 - Jul 14
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Workout aids are revamped as consumers seek more integrated forms of health
Implications - Devices that aid in personal well-being are receiving aesthetic enhancements to seamlessly blend in with routine. Catering to design-conscious consumers -- particularly women -- these contemporary health products emphasize the more lighthearted, fun side of women's fitness, pointing to more positive body image experiences all around. [More]
Score: 7.6
This Month and Warm Top 4 Examples: 6,444 Total Clicks Date Range: Mar 13 - Jul 14
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Consumers turn to adventurous remedies for well-being
Implications - Consumers are seeking to draw benefits from therapeutic but unusual traditions practiced by other cultures. Including treatments that use tactics such as fire and reptiles, these adventurous health methods reflect a desire to push boundaries and experiment with activities that promote well-being. [More]
Score: 6.4
This Month and Mild Top 4 Examples: 3,471 Total Clicks Date Range: Jun 14 - Jul 14
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Brands make unexpected alcohol infusions to convey health-consciousness
Implications - Consumers are constantly looking for ways to improve their overall health, even when it comes to vices, which is being addressed with alcohol products that infuse fresh fruit or vegetable flavoring. This "healthy" approach is expanding market reach to satisfy those looking for variety and balance in their diet. [More]
Trend Hunter Services
Score: 8.2
This Month and Hot Top 4 Examples: 20,282 Total Clicks Date Range: Jan 14 - Jul 14
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Seeking ease of use, consumers turn to digital methods of maintaining alignment
Implications - As more aspects of healthcare go digital, consumers are seeking guidance with basic goals like posture improvement. The blurred lines between work and everyday life has led to more office dwellers than ever, which is pushing consumers to look for digital methods of improving the health issues associated with a more sedentary lifestyle. [More]
Score: 6.7
This Month and Warm Top 4 Examples: 4,589 Total Clicks Date Range: Jan 13 - Jul 14
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Junk food includes medicinal ingredients to satiate health-conscious consumers
Implications - Medicinal ingredients are being added to traditionally unhealthy goods like ice cream and sodas to maintain a sense of well-being. Using spices like ginger to add flavor and healing properties to nostalgic snack foods, these reinvented recipes reflect a health movement that enhances rather than restricts the lifestyle of consumers. [More]
Score: 5.9
This Month and Mild Top 4 Examples: 7,617 Total Clicks Date Range: Jul 12 - Jul 14
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Controlling necessary, yet heavy nutrition through small servings
Implications - Most protein-rich foods are also fat-heavy, such as cheese and meat. This creates a stalemate for health-conscious consumers solved by portion control. This speaks to the modern view of what it means to be healthy, as consumers are placing equal focus on aesthetics and health of the human body. [More]
Score: 5.3
This Month and Mild Top 4 Examples: 8,994 Total Clicks Date Range: Jul 12 - Jul 14
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Health foods evolve to replicate indulgent snacks
Implications - While the health movement continues to grow, a need to eliminate certain dietary components can often deter consumers comfortable with routine. Seeking nutritional living without having to sacrifice indulgences, consumers are turning to snacks that utilize superfoods, such as grains, seeds and various vegetables, as an alternative ingredient. These rich in vitamin snacks provide accessible sources of nutrition through treats that offer a sense of familiarity and indulgence. [More]
Score: 6.9
This Quarter and Warm Top 4 Examples: 5,161 Total Clicks Date Range: Sep 13 - Jun 14
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The maker movement expands to include wellness technology innovations
Implications - As online tutorials and the need for customization become ubiquitous topics for consumers, a growing number of "makers" are taking healthcare into their own hands. Manufactured using readily available components, consumers have the ability to be increasingly independent from larger manufacturers. [More]