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Score: 7.8
This Week and Warm Top 4 Examples: 5,833 Total Clicks Date Range: Nov 14 - Jul 16
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Health-focused consumers get protein without guilt with plant-based products
Implications - As consumers become better informed about where there food comes from and the impact of their food choices, many are turning to plant-based alternatives to animal products. This is extending across categories, including the health and wellness industry, where consumers are seeking cruelty-free sources of protein. Allowing health-minded individuals to satisfy both their nutritional needs and their desire to avoid animal products, this approach to health supplements offers shoppers the best of both worlds. [More]
Score: 6.4
This Week and Mild Top 4 Examples: 3,212 Total Clicks Date Range: Oct 14 - Jul 16
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These exotic, health-associated ingredients are used to lighten desserts
Implications - In the midst of the health wave's rise to the mainstream, exotic ingredients are seen as a health-associated phenomenon evoking images of seasonality and new superfoods. As a result, Mediterranean flavors are permeating the world of frozen confections. This accommodates consumers who are interested in health benefits, but not necessarily performative foods. [More]
Score: 7.5
This Week and Warm Top 4 Examples: 2,013 Total Clicks Date Range: Jan 16 - Jul 16
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Essential oils move beyond aromatherapy and cosmetics
Implications - Essential oils have caused a wave in the cosmetics and home industries, as they represent a more simplistic approach to the daily routine. This preference for naturalism is permeating other groups and uses as well. Accelerating the idea of purity implied with the use of essential oils, this represents the consumer desire to live an uncomplicated life. [More]
Filed in: LifestyleHealth
Score: 6
This Month and Mild Top 4 Examples: 915 Total Clicks Date Range: Oct 15 - Jul 16
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Health and wellness purists are responding to healing oils and simplicity
Implications - The health and wellness wave fueled by online influencers and the availability of information online has a lot of consumers reverting back to simplistic, nostalgic forms of healthcare. This includes oils, elixirs, and analog remedies that not only comfort consumers with their lack of chemical components, but hearken back to simpler times. [More]
Filed in: LifestyleHealth
Score: 9.3
This Month and V. Hot Top 4 Examples: 37,806 Total Clicks Date Range: Apr 15 - Jul 16
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Socially driven consumers embrace workouts that also offer photo opps
Implications - As the modern consumer becomes more fixated on the curation of one's image through social media, many are being enticed by design-led fitness studios that provide an experience that is aesthetically pleasing above all else. This progression demonstrates that those who approach working out more casually are likely to be seduced by aesthetically driven concepts that tap into socially driven extrinsic motivations. [More]
Score: 6.9
This Month and Warm Top 4 Examples: 2,057 Total Clicks Date Range: Jun 16 - Jul 16
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Beverages hit a happy medium for Boomers
Implications - It's been said that Boomers and Millennials have similar desires regarding food and beverage, with the former skewing more toward familiarity. Satisfying the desire for authenticity among the previous hippie generation while still maintaining comfort levels means combining artisan branding with un-intimidating flavors. [More]
Score: 7.6
This Month and Warm Top 4 Examples: 2,894 Total Clicks Date Range: Oct 15 - Jul 16
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Consumers seek to transcend their bodies with products promoting purity
Implications - As the concept of celebrity becomes seemingly more attainable through an increasingly personable and intimate social media presence, consumers begin striving to embody inhuman levels of perfection by pursuing products that promise flawless purity. In striking contrast to today’s "natural" movement, those in-the-know are aiming for immaculate cleanliness with products that claim to prevent and even elevate them above average predicaments such as body odor and sweat. [More]
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Score: 6.7
This Month and Warm Top 4 Examples: 1,130 Total Clicks Date Range: Feb 16 - Jul 16
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Consumers seek products that promise secretive beauty solutions
Implications - With the rise of the natural movement permeating the realm of fashion and beauty, consumers are beginning to opt for discrete solutions to common skincare concerns to appear less concerned with perfection while still satiating their vanity. Products promising strong protection while simultaneously being completely undetectable, fulfill the rising desire to appear genuine and natural while attaining peace of mind. [More]
Score: 7
This Month and Warm Top 4 Examples: 2,925 Total Clicks Date Range: Jul 15 - Jul 16
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Consumers seek time-saving fixes while refusing to sacrifice deep cleanliness
Implications - Consumers are seeking cleansers that not only promote ease of use and minimal time commitment, they are also increasingly demanding multi-tasking effectiveness out of their daily cleansing routines. Whether it be innovative bath products that can be taken on the go or deep-cleansing toiletries that offer increased levels of performance, more and more products are being tailored to preserve the consumer’s most valuable resource: their time. [More]
Filed in: LifestyleHealth
Score: 8
This Month and Hot Top 4 Examples: 12,710 Total Clicks Date Range: May 15 - Jun 16
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Fast food brands appeal to young consumers with tech-driven packaging
Implications - Part of a growing push to gain back the business of Millennials and Gen Z, fast food brands are launching creative tech-driven takeout packaging that serves to entice those with a digital compromise. This progression highlights the ways in which brands can aid and delight consumers by providing a unexpected feature that helps offset the inconveniences of modern life. [More]