DEMOGRAPHICS
Find out how these brands use Trend Hunter PRO to kick start innovation...
New in Health Category List Full Index
| Score:
6.2 | This Month and Mild
Top 6 Examples:
Date Range:
7,334 Total Clicks Aug 12 - May 13 |
| Popularity | |
| Activity | |
| Freshness |
DIY Diagnosis
Consumers take health into their own handsImplications - Healthcare is not always easy to access, so consumers are taking matters into their own hands by self-diagnosing. This gives a sense of control in the chaotic realm of health and disease, while alleviating any distrust felt in regards to health professionals. This ultimately reflects on the importance consumers place on self-control over expertise. [More]
 Holographic Cranium Scanners |
 Health-Monitoring Maternity Bands |
 Blood-Monitoring Bluetooth Devices |
 Portable Paramedic Scanners |
 Concussion-Detecting Apps |
 Breast Disease-Detecting Apps |
Filed in: Lifestyle Health
| Score:
5.8 | This Month and Mild
Top 6 Examples:
Date Range:
7,404 Total Clicks Feb 13 - May 13 |
| Popularity | |
| Activity | |
| Freshness |
Junk Food Destigmatized
Formerly seen as shameful vices, junk food is receiving a prideful boostImplications - Though over the years, trends relating to health and well-being have been taking over, more and more consumers have begun seeking out products that affirm their poor health choices. Creating a sense of humor about a somewhat taboo topic, these products provide some relief to consumers. [More]
 Fake Food Fashion |
 Carnivorous Temporary Tattoos |
 Macho Soy Candles |
 Breakfast-Inspired Booze |
 Instant Meal Rap Videos |
 Real-Life Bacon Frocks |
Filed in: Lifestyle Food Health
| Score:
6.3 | This Month and Mild
Top 4 Examples:
Date Range:
3,145 Total Clicks Feb 13 - May 13 |
| Popularity | |
| Activity | |
| Freshness |
Mocking Fitness
The healthy living movement sees a backlashImplications - Physical well being is very important for today's self-centric consumer; however, healthy living is seeing a backlash. Consumers who enjoy indulging in less-than-health-conscious activities are sick of being told to "live better" and thus, have taken to mocking fitness. This reflects on a more broad consumer desire to unabashedly be one's self, without being made to feel they should apologize. [More]
 Manly Hipster Yoga |
 Athletic Kitten Captures |
 Calorie-Removing Kitchen Utensils |
 Facetious Physical Education Tees |
Filed in: Lifestyle Food Health Drinking
| Score:
7.3 | This Month and Warm
Top 6 Examples:
Date Range:
18,832 Total Clicks May 12 - May 13 |
| Popularity | |
| Activity | |
| Freshness |
Sleep Gamification
Consumers are looking to track more and more activities, even their rest.Implications - Gamification and health are coming together like never before. With advances in technology related to sleep, specifically those that allow devices to measure quality of sleep, brands have found an opportunity to quantify one's health habits. These devices and similar measuring products provide a sense of control to consumers. [More]
 Dream-Inducing Sleep Aids |
 Snooze-Discouraging Apps |
 Intelligent Smartphone Docks |
 Smartphone-Secreting Clocks |
 Alarm Clock Cushions |
 Obnoxiously Effective Alarm Apps |
Filed in: Lifestyle Tech Health
| Score:
7.1 | This Quarter and Warm
Top 5 Examples:
Date Range:
23,716 Total Clicks Jan 13 - Apr 13 |
| Popularity | |
| Activity | |
| Freshness |
Sleep Admiration
Marketers and designers idolize the often neglected essential of sleepImplications - Having high priority on both personal and career goals, consumers find less time to get a good night's sleep. As such, many services, products and experiences are now offered that play into the idolization of that basic human necessity: sleep. From hotels to art exhibits and sleep-aiding toys, everyone is thriving for the trifecta work-life-sleep balance. [More]
 Boxed Bedding Hotels |
 Surreal Dream-Like Photography |
 Sleepy Sweetheart Cards |
 Snoozing Celebrity Installations |
 Slumbering Cuddle Toys |
Filed in: Lifestyle Health Life
