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Emerging health opportunities for innovators, entrepreneurs and creative minds

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Score: 6.9
This Week and Warm Top 4 Examples: 1,625 Total Clicks Date Range: Aug 16 - Jan 17
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Elegant all-natural anti-aging accommodates older Gen X and Boomers
Implications - Though typically marketed as niche, naturalistic skincare has crossed over into new, more elegant territory. This is a result of shifting from a Millennial focus, to one based in anti-aging and preservation. This convergence of naturalism and elegance appeals to ex-hippie consumers with disposable income. [More]
Score: 7.6
This Month and Warm Top 4 Examples: 2,822 Total Clicks Date Range: Nov 15 - Jan 17
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Boomers are empowered to remain themselves through health products
Implications - Previously, health and wellness products and services targeted to Boomers focused in on the concept of "anti-aging." However, Boomers are finding independence is as important to them in retirement age as it was during their youth, creating a need for health products that enable them to embrace their new identities in a more empowering, lighthearted manner. [More]
Score: 6.3
This Month and Mild Top 5 Examples: 6,000 Total Clicks Date Range: May 15 - Jan 17
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Wellness is pushed as a status symbol through design-conscious health
Implications - The Attention Economy is of the utmost importance to the Millennial group whose disposable income is lower and slower to emerge than other generations, making all parts of the Millennial lifestyle an opportunity to boast status. This is especially true of health, as "Wellth" -- the idea of carefully curated physical well-being -- is being integrated into products and services by way of design-consciousness and deliberate "Instagrammability." [More]
Score: 6.3
This Month and Warm Top 6 Examples: 2,614 Total Clicks Date Range: Dec 15 - Jan 17
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The health conscious add moringa to their list of favored ingredients
Implications - Long revered for its anti-inflammatory and anti-oxidant properties, moringa has become a trusted ingredient in the eyes of consumers and can be seen included in a wide variety of beauty and nutritional products. This progression toward ingredient-driven purchases highlights the drivers of health-conscious consumers looking for natural remedies in self-care products and beyond. [More]
Score: 5.7
This Month and Mild Top 6 Examples: 1,459 Total Clicks Date Range: Jan 16 - Jan 17
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Turmeric emerges as a powerhouse ingredient across sectors
Implications - In addition to quickly becoming a mainstay in cold-pressed juice concoctions and restaurant menus for its healthful benefits, turmeric is emerging as a powerhouse ingredient in products that range from beauty serums to herbal tea for pets. As wellness-driven consumers become more familiar with such versatile ingredients, brands have an opportunity to align their own product offerings with this newly empowered demographic. [More]
Score: 6.6
This Month and Warm Top 6 Examples: 3,338 Total Clicks Date Range: Aug 15 - Jan 17
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Futuristic meal replacement concepts entice time-starved consumers
Implications - While much of the conversation seems to focus on the wellness lifestyle obsession, an emerging group of consumers interested merely in absorbing one's required daily nutrients in the most efficient way possible are embracing futuristic meal replacement plans. This progression highlights the ability of modern consumers to construct lifestyles of their own liking, such a freedom includes previously unthinkable concepts such as the choice to save time by avoiding conventional meals, whether or not this results in opting out of such shared experiences as dining. [More]
Score: 6.8
This Month and Warm Top 6 Examples: 8,436 Total Clicks Date Range: Jun 15 - Jan 17
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High-powered, all-natural elixirs aim to combat all manner of ills
Implications - Being a natural next step following cold-press juices going mainstream, wellness tonics can be seen as catering to the next-gen health consumer who is better informed on various ingredients of the moment and what may or may not work for them individually. As consumers become more empowered by gaining knowledge of holistic remedies, brands are tasked with elevating wellness offerings to meet evolving standards and new customer needs. [More]
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Score: 6
This Month and Mild Top 6 Examples: 2,150 Total Clicks Date Range: Mar 16 - Jan 17
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Classic handheld meal options are lightened for dietary concerns
Implications - Food brands are creating sandwiches that not only introduce new flavors, but reduce traditional portion sizes as well. The use of portion control appeals to the health-minded consumer, however, modifying handheld foods specifically adds an element of convenience. This cross-section of portability, premium flavor and portion control speaks specifically to the metropolitan demographic. [More]
Score: 5.8
This Month and Mild Top 6 Examples: 2,252 Total Clicks Date Range: Aug 16 - Jan 17
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Bone broth serves as a well-rounded wellness elixir for the health-conscious
Implications - Consumers are embracing various forms of bone broth in order to take advantage of the multitude of healing benefits the elixir offers, including skin-boosting collagen and the reduction of gastrointestinal inflammation. This progression suggests that consumers are not only becoming increasingly thoughtful of what they put in their bodies, but are looking for accessible and well-rounded wellness solutions rooted in nature. [More]
Score: 6.8
This Month and Mild Top 6 Examples: 6,283 Total Clicks Date Range: Dec 15 - Jan 17
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Waters enriched with tree syrups offer many health benefits to consumers
Implications - Contributing to the maintenance of overall health by stimulating the systems of the body related to cleansing and the elimination of toxins, so-called "living waters" are infused with enriching tree syrups offering a multitude of unique wellness concerns. This progression highlights the continued reclaiming of ancient remedies that predate and inform the current fascination with "wellness tonics" in the interest of reducing empty caloric intake, even when it comes to the spectrum of "healthy" beverages. [More]