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Score: 7.3
This Week and Warm Top 4 Examples: 6,269 Total Clicks Date Range: Apr 14 - Aug 14
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As eco-conscious consumers grow their own produce, easy utilities offer guidance
Implications - The eco movement is seeing an increasing number of consumers grow their own produce, which is being supported with gardening tools designed for the novice gardener. Focused on ease of use, the innovations use digital connectivity or prepackaged seeds to make the task more approachable for younger generations with limited knowledge of how to cultivate plants. [More]
Score: 7.2
This Week and Warm Top 4 Examples: 19,191 Total Clicks Date Range: Sep 12 - Aug 14
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Safety tactics are taken one step further with robotic protection methods
Implications - Eliminating the chance for error, consumers are turning to robotic security devices for automated protection. Providing safe-guarding techniques without the need for human involvement, these robotic security devices combine external aids with the desire to maintain a sense of autonomy. [More]
Score: 7.4
This Week and Warm Top 4 Examples: 10,736 Total Clicks Date Range: Dec 13 - Aug 14
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As overworking becomes commonplace, consumers look to tech for comfort
Implications - As consumers become anxious as a result of constant connectivity, the subsequent reliance has many looking to technology for relief. The rise of tech-based anxiety management and monitoring denotes a preference for quick, familiar conveniences over those requiring additional time or resources. [More]
Score: 7.6
This Month and Warm Top 4 Examples: 11,497 Total Clicks Date Range: Mar 14 - Aug 14
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As consumers crave on-demand relaxation, brands offer mobile spa services
Implications - Consumers are obsessed with saving time, which is being taken into account with spa retreats that are performed on-the-go. Offering treatments like massages and manicures, the services expand the perceived parameters to have "me time," which are being praised by consumers for convenience and time savings. [More]
Filed in: LifestyleHealth
Score: 6.9
This Month and Warm Top 4 Examples: 6,194 Total Clicks Date Range: Feb 14 - Aug 14
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Products to aid the effects of travel accommodate an influx of global travelers
Implications - For many consumers, the act of traveling is more about necessity rather than for pleasure, which is being taken into account with products that are distinctly designed for the frequent traveler. As globalization continues to cause consumers to become accustomed to spending more time away from home, the international citizen will continue to gain momentum as an important demographic. [More]
Trend Hunter Services
Score: 6.3
This Month and Mild Top 4 Examples: 8,231 Total Clicks Date Range: Apr 14 - Aug 14
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Edibles designed for the microwave get a wellness-focused rebranding
Implications - Health concerns surrounding microwaved foods are constantly on the minds of consumers, which has resulted in the rebranding of items designed for quick preparation as calorie and health-conscious. This shift denotes that while consumers are indeed invested in convenience, there's a demand to balance ease of use with healthful ingredients. [More]
Score: 7.5
This Month and Warm Top 4 Examples: 11,956 Total Clicks Date Range: Nov 13 - Aug 14
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As consumers look to optimize relaxation, the spa experience gets ultra-customized
Implications - North American consumers have packed schedules that are leading them to prioritize their time, which has led to the rise of spas that cater to niche tastes and preferences for relaxation. This expansion of the customization boom pushes brands to deliver hyper-specific experiences to satisfy niche tastes and preferences. [More]
Score: 7.1
This Month and Warm Top 4 Examples: 34,793 Total Clicks Date Range: Dec 13 - Aug 14
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Consumers shift to prefer simplicity over opulence in retreats and day spas
Implications - While traditional spa retreats focus on providing luxury, the modern consumer is shifting to prefer simplicity for relaxation. A desire to disconnect from the everyday and focus on simple pleasures is seeing consumers opt for day spas and getaways that stray further from the beaten path than ever before. [More]
Score: 7.4
This Month and Warm Top 4 Examples: 5,720 Total Clicks Date Range: Dec 13 - Jul 14
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Devices that enhance workouts encourage users to push past thresholds
Implications - Consumers are accustomed to constant stimulation via smartphones and computers, which has rendered repetitive activities like workouts mundane. Products that enhance exercising to be more entertaining push in a direction that sees digitization spreading into unexpected markets. [More]
Score: 4.9
This Month and Mild Top 3 Examples: 3,107 Total Clicks Date Range: Jul 12 - Jul 14
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Movement is encouraged through tech devices to get kids more active
Implications - In an ironic move, parents are turning to tech to encourage physical activity among youths. Providing games and activities that require physical participation, these techniques reflect a happy medium between technological and tangible play. [More]