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Score: 7.4
This Week and Warm Top 4 Examples: 4,678 Total Clicks Date Range: Jul 14 - Jan 15
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Consumers turn to prediction technology for daily health maintenance
Implications - Consumers are more conscious of their health than ever before, which is being acknowledged with predictive health innovations that provide a more strategic approach to healthcare. Offering an enhanced level of customization, the innovations speak to a preference for the convenience of tailored, automatic suggestions in everyday life. [More]
Score: 7.4
This Week and Warm Top 4 Examples: 14,995 Total Clicks Date Range: Aug 12 - Jan 15
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Filtration systems receive a compact makeover for convenient consumer usage
Implications - Seeking to take comforts of home outdoors, consumers are turning to compact and easy-to-carry alternatives of typically bulky products like air purifiers and filtration systems. Ensuring clean air both at home and on-the-go, these portable devices reflect a turn toward more adaptable methods of maintaining personal health. [More]
Filed in: LifestyleHealth
Score: 6.6
This Month and Warm Top 4 Examples: 5,591 Total Clicks Date Range: May 14 - Jan 15
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Consumer concerns around chemicals sees natural flavoring become paramount
Implications - Consumer palates are being met with more bizarre flavoring options than ever before, but for many, the avoidance of artificial flavor is becoming increasingly important. Brands are responding in kind with products that promise natural flavoring to convey a product's integrity to the modern health-conscious consumer. [More]
Score: 5.6
This Month and Mild Top 4 Examples: 1,424 Total Clicks Date Range: Nov 14 - Jan 15
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Consumers turn to healthy additives to give dishes an easy health boost
Implications - The common notion that healthy eating requires a complete and high-maintenance lifestyle change is being solved with supplements and seasonings that easily add a nutritional boost to familiar dishes. Easily integrated into foods while still offering benefits, this approach to nutrition speaks to a consumer preference for a healthier lifestyle without the sacrifice of taste or time. [More]
Score: 4.9
This Month and Untested Top 4 Examples: 1,440 Total Clicks Date Range: Nov 14 - Jan 15
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Grains and seeds are adapted into full-course meals for satisfying nutritional value
Implications - No longer used primarily as a snack or breakfast ingredient, grains and seeds are being integrated into hearty, full-course meals for nutritional appeal. Using grains to create alternative recipes of classics like pancakes and pizza, this signifies that consumers are looking to integrate health products in a way that feels familiar and comfortable. [More]
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Score: 6
This Month and Mild Top 4 Examples: 4,704 Total Clicks Date Range: Aug 14 - Jan 15
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Consumers turn to conveniently formed health foods for easy consumption
Implications - Consumers are more concerned now more than ever about getting all the different nutrients they need on a daily basis, which is being acknowledged with superfood-based products designed to be consumed on-the-go. As time savings becomes a paramount concern, this design of products appeals to a consumers on the basis of fulfilling nutritional needs in a seamless way. [More]
Score: 5.3
This Month and Mild Top 4 Examples: 4,638 Total Clicks Date Range: Oct 13 - Jan 15
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Consumers replace traditional ingredients with healthier alternatives
Implications - As the war against gluten and bleached carbs rages on, consumers are looking to substitutions for favorite dishes instead of avoiding them altogether. Ingredients such as brown rice, quinoa and other grains are being used as an alternative in recipes, which signifies a preference to DIY healthier goods rather than going without. [More]
Score: 8.4
This Month and Hot Top 4 Examples: 17,992 Total Clicks Date Range: Jan 14 - Jan 15
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Consumers turn to scientific cookware to maintain healthly diets
Implications - As the importance for nutritional living and personal well-being continues to grow, a desire for more personalized meal preparation is taking place. Using experimental cookware and scientific equipment to help cook and prepare meals, consumers are looking to not only keep count of calories and ingredients, but also find a way to make healthy living a more enjoyable experience. [More]
Score: 5.5
This Month and Mild Top 4 Examples: 1,954 Total Clicks Date Range: Nov 14 - Jan 15
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Traditional holiday recipes are augmented with the vegan consumer in mind
Implications - Meat-free consumers are rebelling against turkey and dairy-laden goods by switching up traditional ingredients to make holiday meals more sustainable. As the health boom encourages consumers to think more critically about nutrition, vegan versions of holiday fare make cuisine more applicable for all. [More]
Score: 5.4
This Month and Mild Top 4 Examples: 1,744 Total Clicks Date Range: Jul 14 - Jan 15
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Consumers adopt DIY, healthy takes on typically calorie-laden beverages
Implications - As holistic health continues to see a rise in popularity, a shift away from traditionally fattening foods and beverages sees the incorporation of vegan ingredients in DIY recipes. Particularly evident with smoothies and beverages, this move towards alternatives to dairy and unhealthy fats marks a wider preference for natural ingredients. [More]