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Score: 6.4
This Week and Warm Top 4 Examples: 4,552 Total Clicks Date Range: May 14 - Jul 15
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Consumers turn to high-tech light therapy to combat fatigue and jet lag
Implications - Consumers are increasingly turning to high-tech devices powered by UV rays in order to boost energy levels and combat jet lag. This progression toward energizing wearables reflects the modern consumer desire for streamlined self-care solutions that support mental alertness and increase the ability to focus. Such health-supporting solutions also adhere to concerns around utilizing natural solutions rather than relying on pharmaceutical methods. [More]
Score: 5.1
This Week and Mild Top 4 Examples: 861 Total Clicks Date Range: Apr 15 - Jul 15
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New tea products target the female demographic with women-specific ingredients
Implications - New tea products are catering to the powerful female clientele base via ingredients geared towards women's health. This resonates with a rising consumer demand for customization suited to Generations X an Y, both of which are accustomed to the current popularity of maker culture and curated offerings. The wellness aspect is equally attractive as younger demographics continue to demonstrate an interest in fitness and nutrition. [More]
Score: 4.9
This Week and Untested Top 4 Examples: 2,597 Total Clicks Date Range: Jan 14 - Jul 15
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Traditional insect repellent concepts receive modern, digitized updates
Implications - Traditional approaches to insect repelling delivered through sprays are being reinterpreted with modern updates that are digitizing this sector. In addition to making this sphere all the more sophisticated, this embrace of technology also allows brands to sync products and services with the demands of connected consumers. [More]
Score: 7.6
This Week and Warm Top 4 Examples: 5,092 Total Clicks Date Range: Jan 15 - Jul 15
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Wearable devices provide enhanced sleep with advanced digital functions
Implications - In response to millennials becoming increasingly preoccupied with health considerations, tech brands are developing wearable devices that target and improve sleep. Outside of the sleep sphere, the digitization of wellness is aligned with the current merging of personal care with tech tools suited to young audiences. [More]
Score: 8
This Month and Hot Top 4 Examples: 6,753 Total Clicks Date Range: Feb 14 - Jul 15
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Consumers begin backing up their skincare routine with hard data
Implications - The spheres of beauty and technology have collided in recent years, resulting in cosmetic and skincare solutions that are hi-tech in nature. Consumers are now opting for gadgets and apps that are able to collect and analyze information on everything from their skin type to the products they use. This diagnostic approach to skincare suggests that consumers -- especially those who are wary of chemical consumption or have complex, sensitive skin -- are looking to personalize and tailor their beauty routines to achieve optimal health. [More]
Trend Hunter Services
Score: 5
This Month and Mild Top 4 Examples: 2,951 Total Clicks Date Range: Apr 14 - Jul 15
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Menstrual apps provide high tech solutions suited to modern healthcare
Implications - Apps designed specifically for menstruation cycles are offering an assortment of high tech features suited to modern approaches to health. Both women and men are exhibiting a desire for connected care, resulting in connected systems that are modernizing the way in which people manage their wellness. [More]
Score: 6.5
This Month and Warm Top 4 Examples: 4,055 Total Clicks Date Range: Oct 14 - Jul 15
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Sanitation products for women cater to environmentally conscious shoppers
Implications - Hygiene products for women are featuring eco aspects that merge self-care with environmentalism. The application of new, green takes on traditional services and products allows brands to connect with young, informed consumers who typically make purchases according to ethical considerations. [More]
Score: 8.1
This Month and Hot Top 4 Examples: 20,098 Total Clicks Date Range: Jan 14 - Jul 15
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New approaches to exercise for animals embrace typically human elements
Implications - Fitness models typically reserved for humans are expanding into the pet sector as brands seek to foster alternative approaches to pet care. The personification of animals is of mass appeal to the modern millennial consumer, who has demonstrated a preference for innovative wellness products and services. [More]
Score: 5.4
This Month and Mild Top 4 Examples: 5,716 Total Clicks Date Range: Aug 14 - Jul 15
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Consumers are drawn to frozen meals with nutrient-rich ingredients
Implications - Consumers are enticed to challenge conventional wisdom regarding nutritional value with superfood-infused frozen meals. As brands aim to re-position the products as viable meal options, nutrient-rich frozen dishes with valuable fiber and protein offer a healthy compromise for consumption-conscious consumers with busy schedules. [More]
Score: 4.7
This Month and Mild Top 4 Examples: 1,460 Total Clicks Date Range: Jan 15 - Jul 15
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Organic teas add healing ingredients to satisfy an ever-cautious consumer
Implications - Tea is a beverage known for its healing properties, a perception that manufacturers and retailers are building upon by referencing ancient remedies and adding exotic, herbal ingredients. The "organic" label is no longer enough for consumers who are growing more and more stringent with their consumption habits, searching for ingredients that are not only fresh and natural, but also linked to tangible health benefits. [More]