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Score: 6.2
This Week and Mild Top 6 Examples: 2,249 Total Clicks Date Range: Aug 15 - Feb 17
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The mild Mexican chili pepper finds a variety of culinary uses
Implications - In its various forms, poblano is a Mexican chili pepper that is steadily gaining popularity as a global ingredient based on its mild flavor and its ability to be easily integrated into dishes. In addition to denoting the underlying experimental nature of consumers when it comes to flavor, and in particular, spices, this progression proves that enhanced consumer knowledge of regional ingredients can lead to a heightened interest in the preparation process of a given dish, whether it is being experienced as a a menu item or being cultivated at home. [More]
Score: 8.1
This Week and Warm Top 4 Examples: 6,029 Total Clicks Date Range: Apr 16 - Feb 17
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Toy brands release high-tech solutions to encourage physical activity
Implications - As parents seek to cultivate a sense of both mental and physical wellness in their kids, toy brands are responding to this demand with high-tech toys that incentivize children to exercise. This shift illustrates that despite some parents' resistance to technology when it comes to their children, there's opportunity to change that approach when technology is paired with another benefit. [More]
Score: 6.5
This Month and Warm Top 6 Examples: 1,306 Total Clicks Date Range: Oct 15 - Feb 17
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The vitamin-packed veggie is incorporated as a healthful substitution
Implications - Fueled by the empowered online health food community recent positioning of it as a superfood, cauliflower is being embraced as an all-purpose ingredient and often, as a substitution in traditionally meat-centered dishes. This progression highlights the experimental attitude of consumers looking to enhance vegetarian meal options by channeling staple dishes without compromising experience. [More]
Score: 6.1
This Month and Mild Top 4 Examples: 6,575 Total Clicks Date Range: Nov 15 - Feb 17
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Brands showcase ingredient lists to enhance trust and empower consumers
Implications - Knowing that ingredients are one of the first places consumers look when deciding whether an item suits their lifestyle, dietary restrictions and family eating habits, brands are starting to showcase their ingredients in a very literal way. Listing out the ingredients and formulation of products demonstrates a shift towards genuine engagement as brands lift the veil and empower shoppers who want to make informed choices. [More]
Score: 5.6
This Month and Mild Top 5 Examples: 11,523 Total Clicks Date Range: Jan 14 - Feb 17
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Chinese beauty brands tap into natural ingredients to boost appeal
Implications - Tapping into a traditional holistic health mindset, Chinese skincare and beauty brands are touting natural ingredients as a way to set themselves apart and position themselves as superior to competitors. Often highlighting these extracts, fruits and other sources as the stars of the formulations, this focus on specific ingredients found in nature offers consumers a sense of familiarity. [More]
Score: 6.8
This Month and Warm Top 4 Examples: 2,733 Total Clicks Date Range: Mar 16 - Feb 17
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Household cleaning skews toward instant germ prevention for long-term results
Implications - Products in the household cleaning space are notoriously reactive, however the rise of the wellness wave has ushered in a more proactive, preventative mindset among consumers. These automated germ prevention-based products point to a consumer desire for thoroughness and long-term solutions that is also applied to health and wellness at large. [More]
Score: 6.1
This Month and Mild Top 6 Examples: 2,772 Total Clicks Date Range: Jan 16 - Feb 17
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The wildflower is incorporated into food and drink in either form
Implications - As consumers are enticed by the organic, fragrant nature of wildflowers that balance fruity and herbal notes, an emergence of elderflower and elderberry-enhanced food and beverage can be observed in particular. This shift highlights the interest in all-natural flavor solutions, as well as suggesting a progression of collective palates toward an expectation of complicated, multifaceted flavors. [More]
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Score: 6.6
This Month and Mild Top 5 Examples: 2,485 Total Clicks Date Range: Aug 16 - Feb 17
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Consumers embrace a new world of artisanal beef
Implications - With many health-conscious consumers treating red meat as an indulgence with consumption limited to a few meals a week, a variety of independent brands are stepping up to offer an elevated butcher experience that also falls in line with the progression toward a mainstream artisanal food culture. This shift highlights the expectation of an authentic food shopping experience in order to denote high quality, as well as suggesting considerable consumer interest in both sustainable food solutions. [More]
Score: 7.3
This Month and Warm Top 4 Examples: 1,879 Total Clicks Date Range: Nov 16 - Feb 17
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Elegant all-natural anti-aging accommodates older Gen X and Boomers
Implications - Though typically marketed as niche, naturalistic skincare has crossed over into new, more elegant territory. This is a result of shifting from a Millennial focus, to one based in anti-aging and preservation. This convergence of naturalism and elegance appeals to ex-hippie consumers with disposable income. [More]
Score: 7.4
This Quarter and Warm Top 4 Examples: 3,360 Total Clicks Date Range: Nov 15 - Jan 17
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Boomers are empowered to remain themselves through health products
Implications - Previously, health and wellness products and services targeted to Boomers focused in on the concept of "anti-aging." However, Boomers are finding independence is as important to them in retirement age as it was during their youth, creating a need for health products that enable them to embrace their new identities in a more empowering, lighthearted manner. [More]