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Emerging health opportunities for innovators, entrepreneurs and creative minds

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Score: 6
Recent and Mild Top 4 Examples: 1,706 Total Clicks Date Range: Aug 15 - May 16
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Consumers re-embrace healthful vinegar in a variety of beverages
Implications - Prized for its detoxifying properties and use as a digestive aid, vinegar-based beverages are emerging as a viable means of engaging consumers fixated on health and wellness. In addition to reaffirming the desire to experiment with flavor extremes, this progression demonstrates the interest in supporting overall health through ancient methods. [More]
Score: 7.6
Recent and Warm Top 4 Examples: 3,769 Total Clicks Date Range: Nov 15 - May 16
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Consumers embrace beverages packed with anti-aging properties
Implications - As consumers look to make dietary choices that don't hinder their health and wellness, many are seeking out beverages that serve to invest in the overall maintenance of one's skin. In addition to being an extension of the modern view of preventative self-care, this shift demonstrates the opportunity for brands to create products and services that satisfy the desire for experiences that incorporate both elements of indulgence and well-being. [More]
Score: 8
This Week and Warm Top 4 Examples: 3,864 Total Clicks Date Range: Jan 16 - Apr 16
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Ergonomics take the spotlight as the next phase of the wellness wave
Implications - The lack of physical activity in the digital age has spawned concerns for issues such as obesity and emotional wellness; the next phase sees an emphasis on posture. Products improving posture are appearing in the digital sphere, office spaces, and more, showing expansion of the consumer definition of wellness. [More]
Filed in: LifestyleHealth
Score: 5.5
This Week and Mild Top 4 Examples: 814 Total Clicks Date Range: Sep 15 - Apr 16
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Anti-aging products from various categories take a gentle angle
Implications - Previous methods of anti-aging typically include harsh chemicals and surgical procedures; however, as the Boomer generation continues to indulge in Potentialism -- the idea that their retirement age could serve as a second adolescence for the large, generally affluent group -- the definition of what it is to "age" shifts, calling for something less intrusive. This also results in more subtly branded anti-aging products, speaking to the stark difference between this aging generation and those of the past. [More]
Score: 5
This Month and Mild Top 4 Examples: 1,260 Total Clicks Date Range: Mar 15 - Apr 16
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The gap between medical professionals and consumers is closing
Implications - As more consumers rediscover the value of autodidacticism within base-level medical education, a desire for more in-depth, professional-level data can be observed. This creates an opportunity for healthcare professionals to connect to consumers in a more intimate way, while creating more opportunity for use of readily available data. [More]
Score: 5.4
This Month and Mild Top 4 Examples: 908 Total Clicks Date Range: May 15 - Apr 16
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Healthcare facilities look to data to streamline daily operations
Implications - As brands look to fulfill accelerated consumer expectations around healthcare, various emerging businesses boast models that help illuminate the consumer insights hidden within bioinformatic data. These data-informed business models allow healthcare companies to reevaluate procedures to discover overlooked opportunities, such as the opportunity for the sharing of resources like large-scale medical equipment between facilities. This progression reflects the pressure felt by businesses in all sectors to pass down savings from discerning consumers who increasingly expect it. [More]
Score: 5.1
This Month and Mild Top 4 Examples: 1,010 Total Clicks Date Range: Jul 15 - Apr 16
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Healthcare providers look to big data for better customer service
Implications - As brands look to fulfill accelerated consumer expectations around access to services, many healthcare facilities are looking at qualitative information gleaned from big data to redesign the customer experience. In addition to streamlining operations, this process highlights the opportunity to accelerate existing parts of a product or service by accumulating insight into the consumer experience and making subtle, but extremely well-informed tweaks. This ensures innovation within a familiar capacity. [More]
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Score: 5.1
This Month and Mild Top 4 Examples: 1,273 Total Clicks Date Range: Nov 14 - Apr 16
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Doctors self-educate by linking into knowledge-sharing platforms
Implications - As consumers begin to take more responsibility for their health and wellness, medical professionals are embracing socially minded platforms that encourage self-education and exploration of peer-to-peer shared data. Linked to the fast accelerating nature of consumer expectations around healthcare service, this shift demonstrates the need for physicians and researchers to curate their own set of digital tools that help make sense of the bevy of data emerging from new technologies. [More]
Score: 5.2
This Month and Mild Top 4 Examples: 1,347 Total Clicks Date Range: Mar 15 - Apr 16
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A traditional breakfast staple skews toward health food
Implications - Hot cereals and porridge are typically associated with comfort and warmth, however, their grain base makes them the ideal candidate for the health movement. This combination of nostalgic comfort and healthy ingredients that predate the wellness wave make hot cereals the foodie's dream. This shows the value of inspecting old classics through a new lens to accelerate and reinvigorate their pre-existing potential. [More]
Score: 6.2
This Month and Mild Top 4 Examples: 7,013 Total Clicks Date Range: Aug 14 - Apr 16
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Food packaging incorporates smart sensors that track expiration
Implications - As consumers continue to prioritize wellness through dietary choices, many are embracing smart food packaging systems that measure a particular attribute of the product as a means of avoiding spoilage, which is of particular concern for individuals who buy organic produce. An example of the allure the of tech-assisted management of one's own health, such systems help consumers cut down on food waste, while also providing peace of mind around foodborne illness. [More]