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Score: 6.7
Recent and Warm Top 4 Examples: 6,428 Total Clicks Date Range: Mar 13 - Dec 14
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The enhancement of health through games is taken further
Implications - Gamification of within the health industry is not new, however wellness gaming has evolved to include social aspects to not only enhance quality of life in a fun way, but spread the word to a network of people. This ties to a new view of health and wellness as a mark of status, and is especially helpful for brands in the industry looking to make closer connections to their consumer. [More]
Score: 8.5
Recent and Hot Top 4 Examples: 35,285 Total Clicks Date Range: Sep 13 - Dec 14
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Drones and robots become an integral part of the healthcare system
Implications - While technology in the medical industry has become commonplace, the further expansion to include drones and robotics is creating a more autonomous healthcare system. As globalization leads to a demand for adaptable and flexible solutions for healthcare, the incorporation of this technology is establishing trust between consumers and robotics. [More]
Score: 7.8
Recent and Hot Top 4 Examples: 1,735 Total Clicks Date Range: Feb 14 - Dec 14
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Fitness no longer has the spotlight when it comes to sporting events
Implications - A few years back, the emergence of a hyper-challenging obstacle race called Tough Mudder ushered in a new, socially focused and humblebrag-heavy form of fitness. Now, the social focus and opportunity to share the experience with like-minded people has taken over the fitness aspect. For today's connection-craving consumer, any relevant pop culture staple with a fan base can (and should) become an obstacle race. [More]
Filed in: LifestyleHealth
Score: 8.1
This Week and Hot Top 4 Examples: 19,163 Total Clicks Date Range: Aug 13 - Dec 14
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Opening sugar alternatives up to a bigger market through comfort foods
Implications - Though alternative sweeteners such as yucon syrup and stevia are well-known, they are only truly accepted by a small group of health-conscious consumers. Familiarizing alternative sweeteners by incorporating them into non-threatening food forms or packaging addresses this issue in a way that satiates both the need for a healthier alternative, and the desire to stay within the comfort zone. [More]
Score: 5.1
This Month and Mild Top 4 Examples: 2,784 Total Clicks Date Range: Jun 14 - Dec 14
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Adding a sense of status, health brands adopt artistic packaging for allure
Implications - Trading in earthy aesthetics for artistic labeling, superfood brands are using refined visuals to help broaden market appeal. Elevating health foods like quinoa, hemp and wheat seeds with bold contemporary visual elements, brands are seeking to transform typically unappealing health foods into goods that convey status and sophistication. [More]
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Score: 6.8
This Month and Warm Top 4 Examples: 5,303 Total Clicks Date Range: Mar 14 - Dec 14
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Seeking to appeal to kids, health foods are adapted into dessert-like forms
Implications - Convincing consumers, particularly children, about nutritional benefits is often an uphill battle, an issue being solved by more customized nutritional alternatives. Offering familiar desserts like ice cream and chocolate with a nutritionally enhanced twist, parents are able to introduce superfoods like hemp and chia seeds in a more convenient and appealing way. [More]
Score: 5.1
This Month and Mild Top 4 Examples: 3,058 Total Clicks Date Range: Aug 14 - Dec 14
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Grains and health ingredients take on liquid forms for on-the-go convenience
Implications - Moving beyond traditional health supplements, beverage brands are turning to exotic superfoods for unexpected allure. Broadening consumer awareness about lesser known protein sources like hemp, brands are turning to experimental beverage techniques to reinvent how sources of nutrition are consumed. Such adaptations allow consumers to indulge in health foods both at home and on-the-go. [More]
Score: 5.9
This Month and Mild Top 4 Examples: 3,387 Total Clicks Date Range: Jul 14 - Dec 14
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Consumers turn to superfood toppings as a subtle source of nutrition
Implications - Helping to enhance rather than replace traditional comfort foods, consumers are turning to less drastic measures when it comes to nutritional intake. Using plant-based superfoods like hemp seeds as a topping or textural ingredient, consumers are seeking to integrate health food sources without sacrificing familiar tastes and food forms, reflecting a need for more adaptable products to support healthy living. [More]
Score: 9.1
This Month and V. Hot Top 4 Examples: 38,553 Total Clicks Date Range: Apr 13 - Dec 14
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3D printing expands to the health sector to increase mobility and availability
Implications - As consumers demand increased availability and customization in healthcare (and beyond,) the incorporation of 3D printing technology for prosthetics is expanding the specialized market. This shift reflects a larger cultural preference for on-demand solutions to everyday needs. [More]
Score: 8.4
This Month and Hot Top 4 Examples: 28,896 Total Clicks Date Range: Oct 13 - Dec 14
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Wheelchair innovation expands boundaries for the differently abled
Implications - A new sense of independence is being gained by the differently abled as innovations that allow for adventurous excursions rise. Wheelchairs for rough terrain or mountain slopes expand what's possible for those with decreased mobility, which in turn opens up potential for other market segments for expansion. [More]