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Score: 6.7
Recent and Warm Top 4 Examples: 5,018 Total Clicks Date Range: Sep 14 - Mar 15
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Vending retail expands to include healthy, convenient options
Implications - Vending machines are evolving to serve more consumers, satisfying needs well beyond hunger. Specifically, some vending machines are adapting to the health food wave by offering nutritious options. Beneficial vending products ultimately reflect a consumer desire for convenient, accessible goods that satisfy specific needs, even when on the go. [More]
Score: 7.1
This Month and Warm Top 4 Examples: 22,370 Total Clicks Date Range: Dec 13 - Feb 15
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Seeking more than just maintenance, consumers turn to dual-functioning lenses
Implications - Moving beyond traditional vision correction offerings, consumers are turning to multi-functional alternatives for appeal. Offering prescription lenses that increase value through health benefits or even high-tech components, brands are seeking to not only enhance consumer vision, but also make the process of maintaining health more appealing. [More]
Score: 7.9
This Month and Warm Top 4 Examples: 18,547 Total Clicks Date Range: Sep 14 - Feb 15
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Wearables are designed to target women to increase demographic reach
Implications - Brands are taking a targeted approach to wearables by creating and marketing products specifically towards young women. By incorporating jewelry-like aesthetics, this approach to wearable goods creates a way for women to seamlessly integrate emerging tech into their wardrobes and lives. [More]
Score: 7
This Month and Warm Top 4 Examples: 3,723 Total Clicks Date Range: May 14 - Feb 15
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Consumers turn to apps to ease the burden of chronic illnesses
Implications - Ailments like diabetes and cancer can require constant monitoring, which is being made more enjoyable with apps that make the process of health management simpler and more entertaining. This reframing of tasks that are typically seen as burdensome chores signifies a preference for lightheartedness, even with respect to serious topics like health. [More]
Score: 7.8
This Month and Warm Top 4 Examples: 22,981 Total Clicks Date Range: Jan 14 - Feb 15
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Aging consumers are targeted with wearable products that promote freedom
Implications - As the population of seniors rise, brands are targeting this demographic with products designed to increase wellness and independence. Pinpointing certain ailments associated with the aging lifestyle and promoting freedom, this shift in wearable tech creates a simple, customized experience. [More]
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Score: 4.3
This Month and Untested Top 4 Examples: 1,088 Total Clicks Date Range: Feb 15 - Feb 15
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Owners impose their own dietary restrictions onto their canine companions
Implications - Consumers are more conscious of their health than ever before, which has shifted to concerns about pet health, resulting in natural, vegetarian meal options. As the pet market continues to expand, this shift signifies a consumer desire to consume products of all sorts that align with their value systems. [More]
Score: 7.3
This Month and Warm Top 4 Examples: 6,521 Total Clicks Date Range: Jan 14 - Feb 15
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Millennials are targeted with personalized innovations for cost-effective fitness
Implications - Consumers are looking for a more personalized experience for almost everything, which is spanning a number of different market verticals including fitness. Targeting millennials with cost-effective innovations for working out, brands are delivering a custom experience to those who couldn't otherwise afford it. [More]
Score: 7.3
This Month and Warm Top 4 Examples: 7,718 Total Clicks Date Range: Mar 14 - Feb 15
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The digital workforce is targeted with wearables designed for health tracking
Implications - Brands are acknowledging common problems like stress and anxiety that affect the digital workforce with devices that look to track and correct ailments. Marketed toward the 9 to 5 demographic, the innovations strike a cord using quantitative data to solve issues that can affect one's productivity and overall health. [More]
Score: 7.8
This Month and Hot Top 4 Examples: 8,507 Total Clicks Date Range: Aug 14 - Feb 15
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Brands create products specifically for consumers with chronic health problems
Implications - As consumers rely more on technology for health maintenance, products specifically designed for those with persistent ailments are on the rise. Cost-effective and easily obtainable, the innovations target consumers looking to manage chronic conditions without the need for medical intervention, reflecting a desire for self-directed care even when it comes to more serious issues. [More]
Score: 6.6
This Month and Warm Top 4 Examples: 4,672 Total Clicks Date Range: Jan 15 - Feb 15
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Technology advances to offer easier navigation for the visually impaired
Implications - Navigation for the visually impaired is dramatically improving with the introduction of smart technology. More specifically, technology is being implemented to anticipate and forewarn users about obstacles and obstructions that are typically unaccounted for by traditional navigational products. These innovations reflect a consumer demand for more exhaustive methods that guarantee ease and simplicity in the lifestyles of those living with disabilities. [More]