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Score: 5.4
This Week and Mild Top 4 Examples: 6,507 Total Clicks Date Range: Aug 12 - Sep 14
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An emphasis on well-being has consumers putting health goods front and center
Implications - As the health craze rages on, an emphasis on health food becomes priority, resulting in fruits and vegetables taking a more prominent role in popular recipes. Featured more as a main ingredient rather than a topping, antioxidant-heavy foods like berries are being used as hearty fillings and spreads, reflecting a need to replace everyday indulgences with nutritional yet familiar alternatives. [More]
Score: 5.7
This Week and Mild Top 4 Examples: 5,553 Total Clicks Date Range: Oct 12 - Sep 14
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Healthy drinks take on a food form to provide convenience
Implications - Offering a range of health benefits that help fight against cholesterol and disease, drinks like green tea are being reformatted into more convenient forms for on-the-go consumption. Transforming these health beverages into snack bars and lollipops, consumers are making nutritional goods more adaptable for everyday consumption, reflecting a shift toward more customized health food sources. [More]
Score: 4.1
This Week and Untested Top 4 Examples: 4,696 Total Clicks Date Range: Mar 12 - Sep 14
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Seeking nutritional benefits, consumers add antioxidants to meals in new ways
Implications - While antioxidants like berries and whole grains offer plentiful health benefits, eating such nutritional ingredients on a daily basis can be tiresome. Diversifying health foods, consumers are adding superfoods and antioxidants to more indulgent recipes like desserts and junk food, combining health-conscious ingredients with a desire for more enticing sources of consumption. [More]
Score: 5
This Week and Untested Top 4 Examples: 7,428 Total Clicks Date Range: Dec 12 - Sep 14
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Care units provide services and aesthetics reminiscent of home
Implications - Going beyond the allure of private hospital rooms, care units are offering more indulgent aesthetics and services to make medical experiences less cumbersome. Providing wine bars and homey decor, these unique medical services help patients feel as if they're in a more familiar and indulgent location, helping to make healthcare experiences less emotionally taxing. [More]
Filed in: LifestyleHealth
Score: 6.7
This Month and Warm Top 4 Examples: 5,498 Total Clicks Date Range: Mar 14 - Sep 14
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Consumers turn to relaxation-oriented edibles for stress relief
Implications - Although products like tea are purported to have calming properties, consumers are responding to more aggressive branding that's upfront about benefits. Aimed at consumers struggling with stressful, busy schedules, products that are specifically designed for relaxation are gaining traction. [More]
Trend Hunter Services
Score: 6.9
This Month and Warm Top 4 Examples: 17,217 Total Clicks Date Range: Oct 13 - Sep 14
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Consumers opt for shoes that prevent injury or the development of ailments
Implications - Consumers are becoming hyper-aware of the ways they are at risk during daily routines, which has prompted the adoption of preventative footwear to avoid injury. As alternative health becomes more prevalent, the incorporation of risk mitigation into products will continue. [More]
Score: 8.1
This Month and Warm Top 4 Examples: 53,719 Total Clicks Date Range: Nov 13 - Sep 14
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Seeking convenience, consumers turn to more adaptable water bottles
Implications - Moving beyond traditional canteens and plastic bottles, consumers are turning to collapsible water containers for greater adaptability. Integrating abstract shapes that allow for space saving, these products combine compact packaging designs with a need for health-focused products. [More]
Score: 8.5
This Month and V. Hot Top 4 Examples: 15,682 Total Clicks Date Range: Jan 14 - Sep 14
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Water bottles are artistically re-branded to generate consumer intrigue
Implications - Seeking to stay relevant among big name beverage brands, water bottles are adopting more artistic packaging designs to generate consumer appeal. Experimenting with shape and abstract aesthetics, these water bottles are bringing unexpected features forward, reflecting a turn towards artisanal branding techniques. [More]
Score: 5.1
This Month and Mild Top 4 Examples: 2,426 Total Clicks Date Range: Jul 14 - Sep 14
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Healthy edibles are copied in an unhealthy format to spoof clean eating
Implications - Consumers eat as much with their eyes as with their mouths, which is something being taken into account as healthy edibles are mocked in an unhealthy format. This rebellion against clean eating marks consumer preference for tongue-in-cheek jabs when it comes to more serious topics like health and healthy eating. [More]
Score: 6.2
This Month and Warm Top 4 Examples: 6,261 Total Clicks Date Range: Nov 13 - Sep 14
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The digital health boom extends to children as parents look to monitor levels
Implications - Parents are becoming more concerned with the activity level of children than ever, which has prompted juvenile health tracking. This shift towards healthcare is helping to get children active earlier, but also making millennial parents more attuned to the daunting notion of keeping little ones healthy. [More]