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Score: 5.5
New and Mild Top 4 Examples: 1,569 Total Clicks Date Range: Mar 15 - Mar 15
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Embracing the health wave, consumers seek recipes that restrict manyingredients
Implications - Realizing the benefits of healthier food alternatives, consumers are turning to recipes that limit and restrict multiple ingredients. Combining features like gluten-free and sugar-free together, some consumers are looking to leave behind all elements associated with unhealthy living by embracing more restrictive consumption options. [More]
Score: 4.8
New and Mild Top 4 Examples: 1,083 Total Clicks Date Range: Oct 14 - Mar 15
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Consumers crave the familiarity of soda in a more health-conscious format
Implications - The rise of health-consciousness has vilified the consumption of carbonated, sugary drinks; however, consumers are still attracted to the familiar flavors associated with traditional sodas. In order to reconcile a newfound health-based approach to lifestyle with their favorite taste cravings, consumers are opting for naturally flavored sodas and beverages. Instead of abstinence, consumers are searching for compromise and balance when it comes to consumption. [More]
Score: 6.3
Recent and Warm Top 4 Examples: 8,315 Total Clicks Date Range: Aug 13 - Mar 15
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Plant-based sugar alternatives take over mass-marketed and small products
Implications - The battle with sugar reaches back to the 80s with restriction, and has moved into current day as an opportunity for added nutrients. This is what fuels the wave of plant-based sweeteners observed in mass-marketed and smaller-scale products alike. Naturalism is seen as an added plus in today's health-driven society, which adds value to sugar alternatives and positions them as more than replacements. [More]
Score: 4.2
This Week and Untested Top 4 Examples: 969 Total Clicks Date Range: Oct 14 - Mar 15
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As gluten-free becomes a wider-embraced choice more replacements are seen
Implications - Originally reserved for those with celiac disease, gluten-free diets are become a choice for the health-conscious as well -- which in today's society, is a huge number of consumers. Not willing to give up the comforts of carbs, the gluten-free set is finding carb mimicking products and recipes to converge their health needs with the sense of comfort necessary in the world of foods, no matter how experimental. [More]
Score: 5.1
This Week and Mild Top 4 Examples: 2,217 Total Clicks Date Range: Nov 14 - Mar 15
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Comfort foods are updated with unexpected fruit flavoring for nutritional allure
Implications - Taking a more subtle approach to healthy consumption, consumers are turning to fruity flavor adaptations to heighten classic comfort foods. Infusing flavors like cranberry and grapefruit into things like muffins and french toast, consumers are using subtle enhancements to add a element of nutrition to traditionally high-calorie goods. [More]
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Score: 7.1
This Month and Warm Top 4 Examples: 4,460 Total Clicks Date Range: Dec 14 - Mar 15
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These key health ingredients are incorporated into medicine
Implications - It seems that over the past year, the term "superfood" has become more difficult to avoid than familiarize with, prompting new treatments in favor of health benefits. Accelerating the superfood movement sees inedible, purely medical uses for the nutrient-rich ingredients. This shows consumers are adapting a holistically healthy lifestyle, but within familiar boundaries. [More]
Filed in: LifestyleHealth
Score: 5.1
This Month and Mild Top 4 Examples: 1,949 Total Clicks Date Range: Oct 14 - Mar 15
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Produce stands in as a flavor supplement in vegetarian dishes
Implications - Vegetarianism is at an all-time high in North America, meaning mass-produced meat-free products need to be more enticing. Thus, bloggers and chefs are using berries as a way to add interesting flavor to meatless dishes. This speaks to a desire for enhancements, as opposed to replacements, in all aspects of the health food movement. [More]
Score: 5.6
This Month and Mild Top 4 Examples: 3,636 Total Clicks Date Range: Apr 14 - Mar 15
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Energy supplements that can be added into foods lessen quantity for quality
Implications - Packaged energy products have proven their relevance over the past few years, but with the recent shift in consumer attitude toward health, consumers are lessening their caffeine intake. Many companies are responding by creating energy products that can be added to other foods. This gives consumers full control over intake, granting a sense of empowerment. [More]
Score: 7.3
This Month and Hot Top 4 Examples: 5,323 Total Clicks Date Range: Jun 14 - Mar 15
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Non-food energy items battle the caffeine backlash
Implications - The rise of the health movement has shone edible energy goods in a negative light, prompting alternatives that are not just healthier to consumer, but in some cases do not require consumption. These inedible energy pieces satiate health concerns while also adding to the convenience factor. [More]
Filed in: LifestyleHealth
Score: 5.3
This Month and Mild Top 4 Examples: 1,544 Total Clicks Date Range: Mar 15 - Mar 15
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Consumers seek a high-energy start to their day
Implications - Taught early in life that breakfast is the most important meal of the day, many consumers are searching for morning fare that's not only healthy, but also energy-boosting. Breakfast options are now attempting to reconcile a dueling consumer demand for meals that are low in calories yet high in energy. This shift reveals a consumer desire to assimilate health-consciousness into their lives without sacrificing efficiency. [More]