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Emerging health opportunities for innovators, entrepreneurs and creative minds

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Score: 5.5
Recent and Mild Top 4 Examples: 1,339 Total Clicks Date Range: May 15 - May 16
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Health-conscious consumers opt for customizable trail mix snacks
Implications - As the health and wellness movement continues to converge with the cult of convenience, consumers are embracing healthy snack services that create custom trail mixes made from organic fruit, nuts and seeds. This progression highlights the interest of consumers in streamlining healthy choices, making such lifestyle changes easier to commit to in the long-term. [More]
Score: 9.1
This Week and V. Hot Top 4 Examples: 23,096 Total Clicks Date Range: Jun 15 - May 16
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Brands emerge with pampering pop-ups that aim to be transformative
Implications - As consumers become accustomed to the concept of self-care, many brands are emerging with pampering pop-up concepts that aim to deliver on the consumer pursuit of self-betterment. In addition to demonstrating the expectations for brands to assist in the individual's striving for self-improvement, this shift highlights the consumer desire for transformative experiences and the role in which brands can play in making those experiences a reality. [More]
Score: 7.5
This Week and Warm Top 4 Examples: 2,920 Total Clicks Date Range: Jul 15 - May 16
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Cannabis-infused edibles go highbrow with inventive gourmet creations
Implications - Creative emerging brands are producing artisan edibles and are being embraced by both medical and recreational consumers where legalization has created the opportunity to do so. In addition to highlighting the opportunity for new groups of consumers to be exposed to this product, this progression demonstrates that particular consumer taste preferences and attention to quality of ingredients are priorities applied to all areas of consumption. [More]
Score: 6.8
This Month and Warm Top 4 Examples: 1,261 Total Clicks Date Range: Sep 15 - May 16
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Consumers think outside of the box with elaborate veggie substitutions
Implications - With the proliferation of food blogs and branded recipe resources that make culinary inspiration increasingly accessible, consumers are fully embracing the replication of elaborate dishes with vegetable substitutions for meat. This progression is related to the health and wellness concerns regarding over-consumption of dairy and meat. [More]
Score: 5.9
This Month and Mild Top 4 Examples: 1,126 Total Clicks Date Range: Jan 16 - May 16
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Consumers choose upscale nut-based beverages post-workout
Implications - As health-conscious consumers look to be more mindful of dairy consumption, many are embracing nut-based beverages that avoid the lactose and high sugar content of traditional post-workout smoothies. In addition to highlighting the push for familiar flavor experiences replicated in more healthy forms, this progression demonstrates the mainstream acceptance of nut-based alternatives to traditionally indulgent food and beverages. [More]
Score: 5.9
This Month and Mild Top 4 Examples: 811 Total Clicks Date Range: May 15 - May 16
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Consumers opt for food-inspired cocktails that offset the effect of spirits
Implications - As the health and wellness movement continues to push consumers to reconsider their lifestyle choices, many are opting for cocktails infused with ingredients such as root vegetables and fermented foods. This progression demonstrates that in addition to the interest in lower calorie beverages, consumers are also interested in incorporating rejuvenating ingredients that proactively nourish the body during alcohol consumption. [More]
Score: 7.1
This Month and Warm Top 4 Examples: 3,486 Total Clicks Date Range: May 15 - May 16
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Anti-bacterial attitudes go beyond the norm and into everyday life
Implications - The health and wellness movement has moved from an "enemy-based" attitude (i.e, sugar and fat are bad), to a preventative one in recent years; however, the "enemy-based" attitude remains relevant in the world of hygiene. Positioning germs and bacteria as villainous concepts, sanitation is permeating consumers' everyday lives in new and unexpected places. [More]
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Score: 6
This Month and Mild Top 4 Examples: 2,123 Total Clicks Date Range: Jan 15 - May 16
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Health-conscious nut butters serve as a vehicle for unexpected flavor
Implications - As consumers begin to reconsider the place of dairy in a healthy diet, many are completely embracing adventurously flavored nut-based spreads as a reasonable compromise. In addition to highlighting the pursuit of familiar flavors through healthier means, this progression demonstrates the modern consumer's self-starting attitude regarding wellness and designing a lifestyle that works best for them. [More]
Score: 5.6
This Month and Mild Top 4 Examples: 2,617 Total Clicks Date Range: May 15 - May 16
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Consumers opt for root veggies to lighten up communal dishes
Implications - As consumers continue their pursuit of familiar flavors recreated through healthier means, many are opting to incorporate root vegetables in order to illuminate their ancient healing and detoxifying properties while maintaining the experience of indulgence. In addition to highlighting the expectations born of the obsession with health and wellness, this progression highlights the desire to revisit ancient dietary wisdom in hopes of offsetting the damage to health caused by daily modern life. [More]
Score: 6.5
This Month and Warm Top 4 Examples: 3,496 Total Clicks Date Range: Apr 15 - May 16
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Sharing economy initiatives take aim at social issues facing seniors
Implications - As concerns mount over the financial impact of aging Boomer populations, a variety of sharing economy initiatives are illuminating the power of tech-enabled platforms in offsetting barriers to access related to income and resources. In addition to serving as a reminder of the stresses of fixed income living, this shift highlights the role of the peer-to-peer economy in empowering consumers to help themselves when traditional institutions are unable to adequately resolve. [More]