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Score: 7.5
New and Warm Top 4 Examples: 8,187 Total Clicks Date Range: Jul 14 - Nov 14
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A guilt-free approach is adopted in typically indulgent treats and recipes
Implications - Organic and gluten-free consumers are always on the hunt for alternative ways to enjoy everyday foods, which has prompted the development of desserts that cater to these very specific needs. This shift towards making indulgent foods restriction-friendly appeals to consumer both dedicated and dabbling in specialty diets. [More]
Score: 4.9
New and Mild Top 4 Examples: 2,858 Total Clicks Date Range: Aug 14 - Nov 14
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The beverage market shifts to cater to consumers on specialty diets
Implications - More consumers than ever are following alternative diets, free from gluten and GMOs, which has prompted the promotion of beverages free from these ingredients. Capitalizing on the free-from trend and providing consumers with specialty diet restrictions with easy-to-identify options, this shift signifies that consumers are paying particularly close attention to what they consume, and expect brands to cater to these needs. [More]
Score: 4.9
Recent and Mild Top 4 Examples: 2,842 Total Clicks Date Range: Oct 13 - Nov 14
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Air fresheners turn to eclectic food scents to heighten consumer experiences
Implications - Enhancing consumer experiences with a sense of novelty, traditional products like air fresheners are turning to unusual scents for exotic appeal. Offering fragrances reminiscent of familiar foods like fried chicken and cinnamon buns, brands are looking to not only mask unsavory smells, but also create a more thrilling and unconventional consumer experience. [More]
Score: 7.5
Recent and Warm Top 4 Examples: 12,198 Total Clicks Date Range: Jan 12 - Nov 14
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A need for sustainability has air fresheners adopting eco-friendly elements
Implications - Combating growing fears over harmful chemicals and health hazards, products like air fresheners are responding with items that take health and sustainability into consideration. Providing natural scents and environmentally friendly packaging, brands are offering a way to enjoy familiar scents, both at home and on-the-go, in a more organic and conscious manner. This ties into the overall desire for a more health-conscious lifestyle in all aspects. [More]
Score: 6.1
This Week and Mild Top 4 Examples: 3,722 Total Clicks Date Range: Mar 13 - Nov 14
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Adjustments are added to traditional prophylactics to heighten use
Implications - Heightening positive attitudes toward safe sex, prophylactic brands are incorporating both fun and functional variations in design. Reinventing contraceptives with unique features and added health benefits, brands are transforming conversations around sex to be more lax and approachable. [More]
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Score: 6.2
This Week and Mild Top 4 Examples: 9,772 Total Clicks Date Range: Dec 12 - Nov 14
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Bridging the disconnect, cultural elements are added to safe sex awareness
Implications - Addressing the prevalence of sexual engagement among young people, prophylactic brands are using pop culture elements as a means to target this demographic head-on. Using rappers and cult movie characters to add familiarity to a traditionally unsavory topic, brands are seeking to make the conversation around safe sex much more comfortable, particularly among younger generations. [More]
Score: 8.1
This Week and Hot Top 4 Examples: 26,420 Total Clicks Date Range: Aug 13 - Nov 14
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The conversation around safe sex goes tongue-in-cheek to get youth involved
Implications - The clever use of crass or tongue-in-cheek humor often appeals to the young consumer, which is an aspect that's being adopted in the conversation around safe sex. As brands aim to educate as well as entertain, the use of humor in otherwise serious instances creates a more relaxed atmosphere more likely to be engaged with by young consumers. [More]
Score: 6.7
This Month and Warm Top 4 Examples: 9,944 Total Clicks Date Range: Dec 13 - Nov 14
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To provide further tangibility, predictive technology enters the health sphere
Implications - As a healthy lifestyle continues to be coveted by consumers, the next extension of healthy living is being realized with prediction technology in healthcare. Placing power in the users' hands, this shift towards prediction for prevention decentralizes healthcare further, and empowers everyday consumers to take charge of their own health. [More]
Score: 6.7
This Quarter and Warm Top 4 Examples: 4,822 Total Clicks Date Range: Aug 12 - Oct 14
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Health retailers rewarding dieting put wellness first
Implications - Today's society is obsessed with the idea of self improvement, specifically within health consciousness. Forwarding this ideal of top health, companies are showing their passion for physical progress by accepting calories or exercise as currency. A strategic defense against an obesity epidemic, incentivizing exercise more directly links health and wellness to products obtained -- and to a brand as a whole. [More]
Score: 7.4
This Quarter and Warm Top 4 Examples: 25,549 Total Clicks Date Range: Aug 14 - Oct 14
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Juice bars are given a stylish overhaul to broaden market appeal
Implications - Marketing nutritional goods, particularly to young consumers, can be a challenge, prompting retailers to turn to modern retail aesthetics for appeal. Adding artistic decor and custom services to places like juice bars, retailers are seeking to reinvent health food stores into more engaging and visually stimulating settings. [More]