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Score: 6.5
This Quarter and Warm Top 4 Examples: 4,290 Total Clicks Date Range: Mar 14 - Apr 15
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Crowdlending sites help give a voice to niche enterprises and causes
Implications - Offering niche communities and small scale business endeavors an outlet for heightening exposure, specialized crowdfunding platforms are becoming a place interests and enterprises can gain momentum. Raising funds and support for everything from wine projects to restaurant communities and writer initiatives, consumers are utilizing the power of social funding to expose mainstream audiences to more unique enterprises. [More]
Score: 7
This Quarter and Warm Top 4 Examples: 6,623 Total Clicks Date Range: Apr 15 - Apr 15
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The online marketplace nurtures its community of buyers and sellers
Implications - In an effort to strengthen the relationships between buyers, sellers and the marketplaces themselves, the online marketplace industry has seen a surplus of programs, events and social media initiatives that allow each member in this online micro-chain to better understand one another. This shift reveals that those who play in the online marketplace seek to be part of a true community, beyond transactions. [More]
Score: 3.7
This Year and Untested Top 4 Examples: 1,255 Total Clicks Date Range: May 14 - Dec 14
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Telecom companies strive to beat records with extremely fast LTE networks
Implications - As connectivity continues to become an integral part of consumer lifestyle, desires for instantaneous engagement is becoming commonplace. Providing users with network speeds and LTE services that go beyond sufficient needs, telecommunication services are turning to record-breaking data features to not only heighten user experience, but also maintain a sense of status among competitors. [More]
Score: 5.5
This Year and Warm Top 4 Examples: 13,155 Total Clicks Date Range: Jan 14 - Jul 14
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Catering to new infrastructure needs, the shipment of goods goes driverless
Implications - As car brands on a global level focus on autonomous driving, the technology is being adopted in the shipping industry as a means to efficiently deliver goods. This shift towards autonomy in multiple markets sees the acceptance of robotic technology as an effective way to solve modern problems. [More]
Score: 6.7
Hot Top 4 Examples: 58,264 Total Clicks Date Range: May 13 - Apr 14
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Pop-up shops & events evolve with custom services for fast-paced lives
Implications - Appealing to the consumer with a packed schedule, pop-up shops and stores within stores are evolving to offer customized products as opposed to strictly set or seasonal varieties. Everything from custom clothing and meals allow busy consumers access to goods that used to require additional effort to obtain. [More]
Trend Hunter Services
Score: 6.9
V. Hot Top 4 Examples: 27,875 Total Clicks Date Range: Mar 13 - Dec 13
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Moving away from shock value, retailers create temporary shops in ordinary spaces
Implications - Negating the surprise factor inherently linked to pop-up shops, retailers are taking the opposite approach by setting up shop as ordinary fixtures. A simpler approach that synergizes retail and routine, pop-up shops with an everyday theme are getting noticed by blending into their surroundings while simultaneously satiating a need for hyper-convenience. [More]
Score: 5
Warm Top 4 Examples: 9,462 Total Clicks Date Range: Jul 11 - Feb 13
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Goods are now being crowd financed via niche online communities
Implications - With the popularity of crowdfunding platforms such as Kickstarter and RocketHub growing fast, these virtual marketplaces have had an enormous impact on entrepreneurship, consumerism and the way we think about business as a whole. Consumers are now eager to become more involved -- on a more public, shareable platform -- with the companies they purchase their goods from. [More]
Score: 5.1
Warm Top 4 Examples: 105,311 Total Clicks Date Range: Mar 11 - Feb 13
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Eastern influence is permeating North American product design & packaging
Implications - In the wake of a major recession, China has become a powerhouse of cultural influence and economic relevance. Many products are now being influenced by and targeted specifically to Eastern ethnicities all over North America, most notably, origami design and Eastern-styled artistry. As the economic dust settles, businesses to look to the East when evaluating potential market opportunities. [More]
Score: 3.5
Warm Top 4 Examples: 14,166 Total Clicks Date Range: Aug 11 - Jul 12
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The next generation of buying and selling homes
Implications - For home-owners and prospective buyers, the real estate landscape has changed rapidly over the years to offer an experience unlike any other. While traditional channels, such as printed real estate listings, still exist, consumers are increasingly looking for other ways to find their dream homes. Modern developments in the real estate world include matchmaking sites, personalized home tours and philanthropic realtors that donate a portion of their commissions to local charities, all of which are causing waves in the way real estate is bought and sold. [More]
Score: 6
Hot Top 4 Examples: 113,143 Total Clicks Date Range: Aug 10 - Dec 10
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Morbidity is becoming more prevalent in advertising and art
Implications - Today’s consumer is becoming increasingly desensitized to shock tactics, with murder fascination marking a milestone in what’s acceptable. With gory deaths and dark demises appearing in everything from art to fashion, feeding into the darker side of consumer behavior and the deep captivation with the end of human life may be just what helps a brand become top of mind. [More]
Filed in: BusinessMarket