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Market Consumer Insights

RTD Honey
Honey is being used in canned alcoholic beverages as a primary ingredient for flavoring
Trend - New startups are launching alcoholic RTD drinks with honey as the primary ingredient or sweetener. Honey is used due to its unique flavor profile and health benefits over processed sweeteners. These canned drinks boast the convenience of canned drinks and the natural, organic flavors of honey.

Insight - Health-conscious consumers are less likely to purchase canned alcoholic beverages due to high-calorie content, unexciting flavor profiles, and the inclusion of processed ingredients. As such, these consumers are drawn to canned drinks with healthy alternative ingredients and unique flavors that cannot be found in a local bar. Brands are adhering to these desires by taking flavor inspiration from non-alcoholic drinks to use in healthy alcohol-based RTDs.
Workshop Question - How could your brand create products or services that differentiate from competitors by targeting health-conscious consumers?
6.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Ergonomic Ritual
Brands are redesigning products around comfortable consumption routines
Trend - Brands are redesigning the packaging and pack-ins of consumables, such as food and beauty products, to be quicker and easier to use. The redesigns include adding handles or resealable lids, based on how consumers interact with the products. This reduces friction during the consumption ritual.

Insight - Most consumers have certain beauty or food products that are integrated into their daily routines. These consumers can prefer a product for any number of reasons, but, when faced with two nearly identical products, they ultimately prefer the more convenient one. Brands that aim to integrate themselves into daily lives, particularly in the F&B and beauty spaces, are re-assessing their products with a new focus on convenience, with the goal of streamlining consumption and capturing more consumers.
Workshop Question - How could your brand ensure its products or services are as frictionless to use as possible?
7.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Absorbent Package
Businesses are using moisture-reducing packaging without desiccant packets
Trend - Businesses are using custom packaging that reduces moisture levels with custom materials that do not require desiccant packets. These packaging materials are more sustainable and cost-effective than traditional plastic packages while having active moisture-reducing qualities that protect contents.

Insight - Brands that sell moisture-sensitive products, such as textiles, F&B, or electronics, are tasked with ensuring their products are sufficiently protected while maintaining low packaging costs and adhering to sustainability goals. These complex desires are leading to material science companies creating new solutions that aim to replace traditional packaging methods. Brands that partner with these material manufacturers can differentiate themselves from competitors and more quickly achieve goals.
Workshop Question - How could your brand improve its operations' sustainability by focusing on packaging innovations?
8.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Transparent Display
Brands are crafting clear screens for workplaces and higher-income consumers
Trend - Televisions and displays with fully-transparent frames are now being manufactured for consumers. These displays improve workplace installations, video calling, and aesthetics for homes, as they can be fully hidden when powered off. These are high-cost products for more luxury consumers.

Insight - For higher-income consumers, aesthetics are a large factor when considering investing in new products. This is similar for future-facing workplaces looking to augment their buildings with the latest technologies. These two markets align on priorities; products must be innovative with clear value-adds without negatively impacting aesthetics. These desires are leading to brands crafting near-invisible devices with unique features that cannot be mimicked by lower-cost alternatives.
Workshop Question - How could your brand create unique products designed to meet the needs of higher-income consumers?
8.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Connected Workwear
New workwear is being launched with smart features for safety and convenience
Trend - Brands in the workwear industry are releasing connected equipment that aim to improve on-the-job safety while offering convenience. These devices are equipped with features such as environmental sensors, communication tools, cameras, and wi-fi connectivity–each designed to improve safety.

Insight - Employees in physical labor sectors have specific requirements for both equipment and workwear. These workers place a lot of demand on their clothes and devices. These high requirements for durability have made it difficult for the workwear industry to innovate. Despite this, safety and convenience are priorities for workers in these fields. As wearable technology continues to improve other sectors, brands are investing in ways to utilize these technologies in the workwear space.
Workshop Question - How could brands in your industry benefit from smart wearables?
7.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Pandan Dessert
Brands are launching ice cream made to replicate traditional pandan-based desserts
Trend - Ice cream manufacturers are drawing on the traditional Southeast Asian dishes made with pandan to inspire their recipes. These brands transform the original recipes with additional ingredients—such as coconut milk—that make them more fitting for the sweet, creamy flavor palates of ice cream.

Insight - Modern consumerism in Western countries has led to countless product, food, and flavor options. While many regional products have gained global popularity, some more traditional products face challenges in similarly expanding. However, Gen Z and millennial consumers in the West are continually searching for the next food trend to enjoy for themselves and share on social media. As such, brands are drawing inspiration from cultural roots to offer tried-and-true flavors to new consumers.
Workshop Question - How could your brand tap into its cultural roots to offer a unique product or service to global consumers?
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
P2P Return
E-commerce marketplaces are facilitating direct peer-to-peer returns for efficiency
Trend - E-commerce networks are implementing peer-to-peer (P2P) returns networks that directly connect returned products to consumers purchasing used or previously-owned products. These systems save on items being shipped twice, saving both money and environmental impact for the parties involved.

Insight - As more and more consumers choose to shop online rather than in brick and mortar stores, various costs amount for businesses, including shipping, RMA costs, and the cost of off-setting environmental impacts. On the other hand, consumers who shop online do not want these costs placed onto them and desire more affordable prices than in-stores. In an effort to reconcile these various costs without additionally charging consumers, businesses are turning to third-party solutions.
Workshop Question - How could your brand leverage peer-to-peer systems to improve aspects of its business?
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Authentic Soup
Brands are introducing for-home soup kits inspired by African cultural dishes
Trend - Brands in North America are debuting soup kits inspired by African cuisine. Created in partnership with African chefs, these kits deliver authentic flavors and ingredients from across Africa to homes in North America. These kits are easy to prepare and come with all necessary ingredients.

Insight - The diverse population in North American countries leads to consumers being more interested in trying meals from different cultures. Additionally, individuals with rich cultural backgrounds enjoy sharing recipes and dishes from their heritage with others, as this act can serve as a bonding experience for the parties involved. Brands are identifying this trend and launching pre-packaged products with authentic ingredients that streamline these activities for consumers.
Workshop Question - How could your brand draw inspiration from diverse cultural recipes to fuel its future product decisions?
5.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Informed Restaurant
Restaurants are using AI forecasting tools to determine future menu items
Trend - Restaurants are using artificial intelligence (AI) analytics and forecasting tools to determine demand for each menu item. These tools use restaurant-specific and market-wide data to determine future-facing consumer interests, helping determine menu item creation and sales numbers.

Insight - With the diverse and ever-changing interests of the modern consumer, many restaurants struggle to keep up-to-date on recent trends in the foodservice space. Small-scale restaurants do not have the luxury of time or research divisons to fuel decisions, and must often rely on experiential data. These restaurants desire cost and time-effective solutions to market research, leading to brands filling this gap with curated AI tools designed specifically for the foodservice industry.
Workshop Question - How could your company leverage its data with AI to improve its existing and upcoming services?
7.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Transforming Lapdock
New startups are focusing on laptop-style transformation kits for devices
Trend - New companies are emerging with a focus on laptop-style transformation kits for portable devices. Compatible with mobile phones, handheld PCs, and other compact devices, these transformation kits offer full laptop-style functionality through wired or wireless connectivity options.

Insight - Many individuals who work from home enjoy travelling while working, such as to a local coffee shop or on a longer vacation. However, investing in a full-size laptop to work on-the-go is often out-of-reach or not convenient for workers. While thin-and-light laptops offer affordability and portability, these devices have limited usage outside of basic typing functionality. Brands are responding to the desire for affordable, portable workstations with lapdocks for mobile devices.
Workshop Question - How can brands further enhance the functionality of consumers' smartphones with larger-scale accessories?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends