Brands are crafting clear screens for workplaces and higher-income consumers
Trend - Televisions and displays with fully-transparent frames are now being manufactured for consumers. These displays improve workplace installations, video calling, and aesthetics for homes, as they can be fully hidden when powered off. These are high-cost products for more luxury consumers.
Insight - For higher-income consumers, aesthetics are a large factor when considering investing in new products. This is similar for future-facing workplaces looking to augment their buildings with the latest technologies. These two markets align on priorities; products must be innovative with clear value-adds without negatively impacting aesthetics. These desires are leading to brands crafting near-invisible devices with unique features that cannot be mimicked by lower-cost alternatives.
Insight - For higher-income consumers, aesthetics are a large factor when considering investing in new products. This is similar for future-facing workplaces looking to augment their buildings with the latest technologies. These two markets align on priorities; products must be innovative with clear value-adds without negatively impacting aesthetics. These desires are leading to brands crafting near-invisible devices with unique features that cannot be mimicked by lower-cost alternatives.
Workshop Question - How could your brand create unique products designed to meet the needs of higher-income consumers?
Trend Themes
1. Transparent Displays - Televisions and displays with fully-transparent frames are improving workplace installations, video calling, and aesthetics for homes.
2. Aesthetics-driven Innovation - For higher-income consumers and future-facing workplaces, aesthetics are a large factor when considering investing in new products.
3. Near-invisible Devices - Brands are crafting near-invisible devices with unique features that cannot be mimicked by lower-cost alternatives.
Industry Implications
1. Electronics - The transparent display trend is driving innovation in the electronics industry, particularly in the development of fully transparent television screens.
2. Workplace Technology - The desire for innovative products with clear value-adds without negatively impacting aesthetics is shaping the workplace technology industry.
3. Luxury Consumer Goods - Aesthetics-driven innovation and the development of near-invisible devices are influencing the luxury consumer goods industry.
