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Score: 7.2
This Week and Warm Top 4 Examples: 5,394 Total Clicks Date Range: Jun 14 - Aug 15
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Virtual reality offers consumers a chance to experience nature
Implications - Consumers interested in nature and wildlife expeditions are turning to virtual reality. This technology not only offers an immersive experience for less cost and commitment than the real thing; it also educates users on the places they are "visiting." Virtual tourism is increasingly becoming of interest to consumers, and when it comes to outdoor expeditions, it also has the added bonus of serving as a preparation tool in some cases. [More]
Score: 6.3
This Week and Warm Top 4 Examples: 693 Total Clicks Date Range: Dec 14 - Aug 15
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Modern e-mail platforms offer atypical services that enhance communications
Implications - As communications needs and wants continue to evolve, companies are responding accordingly with inventive, multifaceted e-mail platforms. Creativity in the tech sphere is particularly critical to success in today's overly saturated industry. This is also consistent with a contemporary fondness for entrepreneurship, as young generations continue to express a high regard for disruptive start-up cultures. [More]
Score: 5.7
This Month and Mild Top 4 Examples: 1,899 Total Clicks Date Range: Apr 15 - Aug 15
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Consumers turn to outdoor photography devices for aventurous use
Implications - The rise in adventure tourism has collided with the social media generation; consumers are not only more willing to take risks, they also expect to document and share them with their social following. As a result, many adventure-focused photography devices have begun popping on the market. Whether it's autonomous function or flying drones, these devices mark a distinct change in consumer entertainment. [More]
Score: 6.7
This Month and Warm Top 4 Examples: 7,368 Total Clicks Date Range: Jun 14 - Aug 15
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Consumers opt for solar-powered speakers for eco appeal
Implications - Spending time in the great outdoors has not caused consumers to forget about their creature comforts, necessitating the production of new forms of outdoor entertainment. More than just being able to be used outside, these devices are sustainable in their design, with features like solar charging included to appeal to eco-conscious adventurers. [More]
Score: 5.8
This Month and Mild Top 4 Examples: 497 Total Clicks Date Range: May 15 - Aug 15
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Hotels adopt easier check-in systems for consumer allure
Implications - In an effort to compete with the peer-to-peer economy and the sharing of accommodations, hotels are trying to make the travel process as seamless as possible for guests. Noting that convenience is paramount when it comes to travel, hotels are now offering digital, mobile or biometric check-ins to increase efficiency. Not only easier, this system also speaks to a consumer desire for greater control and independence. [More]
Trend Hunter Services
Score: 6.2
This Month and Warm Top 4 Examples: 1,656 Total Clicks Date Range: Sep 14 - Aug 15
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Consumers choose temporary solutions over password protection
Implications - The ephemeral nature of emerging social media is especially attractive to consumers, not only because of shortened attention spans, but also because the temporary exchange of information appeals to those concerned about the scope of their digital footprint. As people become more conscious about the information they send over digital channels, they opt for temporary measures over encrypted solutions, marking yet another departure from traditional password protection. [More]
Filed in: Tech
Score: 5.4
This Month and Mild Top 4 Examples: 1,177 Total Clicks Date Range: Mar 15 - Aug 15
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Mobile devices are updated with increased security to ease consumer fears
Implications - Consumers' increasing concern about the security of their information has ushered in a new era of the smartphone. No longer content with relying on apps and programs for privacy, consumers are turning to devices with stronger security measures embedded within. As storing information digitally becomes the norm, consumers search for exceptional security execution from mobile manufacturers themselves. [More]
Score: 7.5
This Month and Warm Top 4 Examples: 7,511 Total Clicks Date Range: Nov 13 - Aug 15
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Consumers opt for digital gifting to ensure receiver satisfaction
Implications - No longer content with taking a shot in the dark when it comes to gift-giving, consumers are relying on apps and websites that leverage social sharing and big data to find the perfect gift. These new-world gifting measures suggest that consumers are no longer leaving things up to chance, but using the digital sphere to make more targeted purchasing decisions and ensure greater satisfaction. [More]
Score: 6.7
This Month and Warm Top 4 Examples: 3,580 Total Clicks Date Range: Oct 14 - Aug 15
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Shopping apps shine light on responsibility for mindful Millennials
Implications - The Millennial passion for responsible living is influencing a rise in conscientious shopping apps that account for both personal and public factors. Contributing to a prominent culture of mindful consumerism allows brands to maintain a sense of awareness that young critics claim is often lacking when it comes to commercial ventures. Challenging this assumption will help solidify bonds between young shoppers and brands. [More]
Score: 5.3
This Month and Mild Top 4 Examples: 2,336 Total Clicks Date Range: Apr 14 - Aug 15
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Tech-enabled meal ordering systems concentrate on monitoring food in real time
Implications - In order to match the growing sophistication of digitally savvy consumers, food brands are concentrating on ordering systems that allow users to track meal items in real time. This tech focus matches digital natives who are in the information age, which prompts an expectation of up-to-the-minute knowledge and updates in all aspects of life. Across many industries, the front end digitization of content will be appreciated by this young group. [More]