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Score: 6.8
Recent and Warm Top 4 Examples: 1,185 Total Clicks Date Range: Feb 16 - May 17
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Location-based engagement increases consumer interactivity
Implications - With the rise of geo-tagging and GPS-connected applications, location-aware marketing becomes increasingly targeted. Engaging consumers by creating a more personalized form of brand interaction, location-based sharing taps into the tech-savvy demographic’s desire to connect with their surroundings digitally. This omnichannel approach to consumer engagement denotes an evolution in how brands are targeting younger demographics. [More]
Score: 6.6
This Month and Warm Top 4 Examples: 1,924 Total Clicks Date Range: Sep 15 - May 17
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Choice-based storytelling engages children through confidence-boosting
Implications - Giving children a chance to have some flexibility and control of the narrative presented to them in character-driven stories sends a powerful message to young Gen Zs that their decisions have implications and make an impact on the story's final outcome. This not only fosters critical thinking and confident decision making early on, it also encourages young minds to become more invested in the narratives that they’ve contributed to. [More]
Score: 7.3
This Month and Warm Top 4 Examples: 4,089 Total Clicks Date Range: Aug 16 - May 17
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Adaptable robotics fulfill a need for ingenuity in the manufacturing process
Implications - As creatively inclined robotics become more commonplace, they are being utilized to take on challenges in manufacturing across industries to produce feats in construction, fashion and more. Able to work with tricky materials and adapt to different demands and conditions, emerging robot technology is increasingly relied upon as a resourceful production asset that also acts as a draw for consumers looking for uniquely manufactured products. [More]
Score: 6.8
This Month and Warm Top 4 Examples: 1,144 Total Clicks Date Range: Mar 17 - May 17
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Brands create seamless shopping micro-moments through digital assistance
Implications - Embracing the increasing interconnectivity of digital and physical, consumers are leveraging online resources to make their shopping experience, even more intuitive. Brands are adapting by taking an omnichannel approach to their consumer engagement, offering personalized assistive functions that help make shopping, either online or in-store, much more seamless. Where friction creates a barrier to purchase, brands that enhanced the shopper experience through impactful micro-moments will win out with the increasingly digital modern consumer. [More]
Score: 6.1
This Month and Warm Top 4 Examples: 2,178 Total Clicks Date Range: Sep 15 - May 17
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Improving brain and body wellness takes precedence in Gen X leisure
Implications - Trying to maintain the health of their brains as much as their bodies, the Gen X demographic turns to brain-boosting games that can easily be incorporated into their day-to-day in an effort to improve cognitive well-being. Adapting quickly to the digital world, Gen X is on the hunt for simple brain-boosting apps to use in their downtime with the double benefit of achieving improved performance at work while also combating internal signs of aging. [More]
Score: 6.6
This Month and Warm Top 4 Examples: 1,843 Total Clicks Date Range: Jan 16 - May 17
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Millennials rely on humor-driven tech in their transition to adulthood
Implications - Reframing day-to-day challenges to seem less intimidating, satirical comedy is being incorporated into helpful apps and assistive robotics, making the transition into adulthood more manageable for the Millennial demographic. Already heavily reliant on technology, Millennials entering this responsibility-laden stage of their lives are practically forming relationships with their trusted tech companions, looking for devices that not only help them in their day-to-day, but also alleviate some of their stress and anxiety through humor and personality. [More]
Score: 5.5
This Month and Mild Top 4 Examples: 350 Total Clicks Date Range: May 17 - May 17
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Payout apps entice consumers to earn data and cash through engagement
Implications - Apps offering free data or money in exchange for usage are enticing young audiences to monetize their leisure time. Leveraging data as currency, these companies are finding creative ways to circumvent the growing culture of “walking ad blockers” and engage mobile users. In the spirit of the growing demand for net neutrality, apps that offer free data access will not only allow cost-conscious consumers to stay connected longer, they will also provide opportunity for getting people in developing countries online. [More]
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Score: 5.9
This Month and Mild Top 4 Examples: 1,500 Total Clicks Date Range: Apr 16 - May 17
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The humor of Internet culture becomes customizable to boost shareability
Implications - Memes and gifs are the focal point of humor within Internet culture. What makes them so appealing to the digital consumer, however, is what makes them so difficult for brands to channel: their authenticity. This authenticity is achieved through extreme relatability and a laissez-faire approach to production; both factors are furthered with services that allow consumers to create or curate their own self-referencing content. [More]
Score: 5.8
This Month and Mild Top 5 Examples: 1,355 Total Clicks Date Range: Jun 15 - May 17
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Data-free apps democratize connectivity for price-conscious consumers
Implications - With a premium placed on data usage over talk time leaving younger users unable to pay for big data plans, several brands are adapting and starting to offer low-data and even data-free apps. While many of these apps still come with limitations such as proximity to other users or reduced resolution quality, this emerging market is quickly growing as consumers seek ways to save money and still maintain connectivity. [More]
Score: 8.4
This Month and Hot Top 5 Examples: 17,801 Total Clicks Date Range: May 15 - Apr 17
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The oversaturation of technology creates a consumer desire for subtlety
Implications - In the early stages of the technology age, when the novelty of connectivity was still intact, consumers sought conspicuous devices as a status symbol. Now that technology is more prevalent than ever, it no longer carries a sense of novelty or status. This calls for more subtle, undetectable technology. Ultimately, technology is now omnipresent and connectivity is a consumer expectation, as opposed to a feature. [More]