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Score: 6.6
New and Mild Top 4 Examples: 10,133 Total Clicks Date Range: Feb 14 - Nov 14
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A prompt for convenience sees consumers turn to apps for pleasure
Implications - While apps like Tinder have dominated the market for dating, a shift towards apps and products that aid intimacy in an on-demand fashion are on the rise. The connected consumer is accustom to instant gratification, which is being capitalized on with apps that deliver excitement at any moment. [More]
Score: 6
Recent and Mild Top 4 Examples: 3,974 Total Clicks Date Range: Dec 13 - Nov 14
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Auto care gets technological as consumers demand further control
Implications - Revolting against the mechanic, consumers are opting for connected, and in some cases autonomous, forms of vehicle maintenance to gain better control over their cars. This shift towards smart ways to maintain vehicle health relates to consumers who crave digital integration, but aren't willing to invest in an advanced vehicle. Furthermore, this ties into the DIY culture that is particularly popular with Millennials. [More]
Score: 5.8
This Week and Warm Top 4 Examples: 2,423 Total Clicks Date Range: Jan 14 - Nov 14
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As apps make banking more accessible, budgeting comes to the forefront
Implications - With banking apps becoming popularized, consumers are armed with more information about their financial standing than ever before. This automated and convenient approach to banking lends nicely to the budget-conscious consumer, who can use these apps to set goals and track spending easily. [More]
Score: 6.7
This Month and Mild Top 4 Examples: 9,439 Total Clicks Date Range: Apr 14 - Nov 14
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As consumers crave advanced features, outerwear receives a hi-tech update
Implications - Consumers are constantly on the hunt for the next big innovation, which has pushed tech-focused outerwear to the forefront of the industry. The incorporation of futuristic elements appeals to consumer curiosity and a desire for innovation while continuing to deliver functionality. [More]
Filed in: TechFashion
Score: 6.6
This Month and Warm Top 4 Examples: 9,981 Total Clicks Date Range: Dec 13 - Nov 14
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To provide further tangibility, predictive technology enters the health sphere
Implications - As a healthy lifestyle continues to be coveted by consumers, the next extension of healthy living is being realized with prediction technology in healthcare. Placing power in the users' hands, this shift towards prediction for prevention decentralizes healthcare further, and empowers everyday consumers to take charge of their own health. [More]
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Score: 6.6
This Month and Warm Top 4 Examples: 5,022 Total Clicks Date Range: Jan 14 - Nov 14
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Consumers turn to predictive technology for a wide range of new uses
Implications - Although the traditional route for prediction technology relates to mapping and safety for transportation, we're seeing the technology permeate a number of different verticals. Everything from health to chores is being affected by predictive software, which reinforces a preference for automation. [More]
Filed in: TechScience
Score: 5.5
This Quarter and Mild Top 4 Examples: 5,817 Total Clicks Date Range: Nov 13 - Oct 14
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Toys are heightened with personal photographs for familiar appeal
Implications - When it comes to distractions, particularly for kids, toys can often deter from more meaningful, family-time activities. Adding an element of familiarity to products like coloring books and kids tech devices, brands are integrating personalized photos and customized imagery for sentimental appeal. This speaks to a shift toward more visually customizable forms of play and entertainment. [More]
Score: 8.6
This Quarter and V. Hot Top 3 Examples: 16,087 Total Clicks Date Range: Sep 14 - Oct 14
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A desire for efficiency has entrepreneurs adopting digital branding assistance
Implications - Taking a more streamlined approach to personal branding, individuals are turning to online marketing tactics to heighten exposure. Using sites and mobile apps as an efficient branding tool, tech-savvy entrepreneurs are leveraging the ease and exposure of online platforms to heighten branding techniques with social appeal. [More]
Score: 6.6
This Quarter and Warm Top 4 Examples: 9,221 Total Clicks Date Range: Jan 14 - Oct 14
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A demand for immersive entertainment sees curved screens popularized
Implications - Consumers are looking for a more immersive experience as virtual and augmented reality rise in popularity, which has resulted in a preference for curved screens. This move towards more engaging everyday entertainment goes against the shift towards smaller screens for consumers looking for on-demand escapism. [More]
Score: 7.1
This Quarter and Warm Top 4 Examples: 6,704 Total Clicks Date Range: Jan 14 - Oct 14
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Despite a shift towards mobile tech, TV size grows to meet consumer demand
Implications - Despite the rise of handheld tech devices, the traditional size of consumer televisions are growing to take up more space. This shift towards larger, more immersive in-home experiences comes about as a differentiation from small-screen mobile devices. [More]