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Score: 7.5
New and Warm Top 4 Examples: 11,210 Total Clicks Date Range: Jun 14 - Mar 15
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Female-focused communication apps create a community
Implications - It's no secret that women enjoy communicating with their peers, and in an age of instant communication, this has spawned many female-specific messaging services. These services show both a strategic positioning of chat products toward women of all ages, and a sense of community that is vital to gender equality. [More]
Filed in: Tech
Score: 6.1
New and Warm Top 4 Examples: 3,255 Total Clicks Date Range: Nov 14 - Mar 15
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The next phase of equality for women focuses on tech and the online sphere
Implications - The past few years have seen great progress for women's rights, and true to the times, it seems the next frontier for feminism is in technology. This typically male-dominated industry is seeing more female entrepreneurs and gadgets targeted toward girls. Though not the final step toward equality, digitizing girl power shows a shift in girls' attitudes toward technology. [More]
Filed in: TechBusiness
Score: 6.8
Recent and Warm Top 4 Examples: 2,620 Total Clicks Date Range: Jan 15 - Mar 15
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The travel industry adapts to the digital age with tech-optimized services
Implications - Technology has intersected with travel on multiple different levels, from immersive entertainment to increased convenience. When it comes to the latter, airlines are offering customized apps and services that ensure that the often-strenuous process of flying is as streamlined as possible. This type of high-tech customization reveals that brands are going the extra mile in a concerted effort to build consumer loyalty. [More]
Score: 8.4
Recent and Hot Top 4 Examples: 11,269 Total Clicks Date Range: Dec 14 - Mar 15
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Consumers search for fashionable tech products that are optimized for use
Implications - Wearable tech has typically been designed in accordance to consumer's aesthetic preferences; now, the fashion industry is following suit, designing high-tech accessories in accordance to consumer's preferences. Emerging accessories that double as tech products feature a minimalist look, indicating not only a demand for dual-function products that cross industries, but a more streamlined approach to technology integration in general. [More]
Score: 6.9
Recent and Warm Top 4 Examples: 6,419 Total Clicks Date Range: Feb 14 - Mar 15
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Wearable devices are optimized with travel-friendly features
Implications - The latest in wearable technology includes devices that are developed with travel in mind. Consumers seek to simplify the less-than-glamorous aspects of travel, whether it's searching for flights and accommodations or reducing their time at the airport. The advancements in wearable travel indicates that consumers are turning to technology in order to make the most of their leisure time. [More]
Trend Hunter Services
Score: 8
This Month and Hot Top 4 Examples: 6,468 Total Clicks Date Range: Oct 14 - Mar 15
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Multi-sensory gadgets allow everyone to enjoy the world wide web
Implications - Though in the past, tech for the blind or deaf was rooted solely in functional assistance, the rise of tech as entertainment sees inclusive gadgets made solely for the purpose of fun. This shows that in today's tech society, leading a rich life with an impairment is easier than ever before. [More]
Filed in: Tech
Score: 7.2
This Month and Warm Top 4 Examples: 3,369 Total Clicks Date Range: Feb 13 - Mar 15
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As microlending becomes more popular, consumers demand services on the go
Implications - Putting a project or product up for open funding by consumers is a mutually beneficial system that particularly suits Millennials for whom community is a priority. Further tailoring to the younger demographic, it seems crowdfunding is becoming more convenient, with apps and tools that allow for on-the-go lending. The convergence of these ideas assists in hyper-targeting this elusive group. [More]
Filed in: TechBusiness
Score: 6.4
This Month and Warm Top 4 Examples: 3,172 Total Clicks Date Range: Nov 13 - Mar 15
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Consumers convert sound from unexpected objects for creative allure
Implications - Moving beyond classic instrumental sounds, brands are turning to conversion technology to transform unexpected elements into one-of-a-kind beats. Using apps and kits to convert everyday household objects and even your own voice into music, consumers are customizing and creating content in an unconventional way. [More]
Score: 7.9
This Month and Hot Top 4 Examples: 3,426 Total Clicks Date Range: Mar 15 - Mar 15
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Seeking accessibility, consumers turn to apps for music-making ease
Implications - Bypassing the need for physical instruments, consumers, particularly those keen to mobile technology, are turning to apps as an alternative music-creating solution. Appealing to both music aficionados and those simply looking for digital customization, these apps provide a platform for users to personalize different sounds and beats in a more accessible way. [More]
Score: 6.4
This Month and Warm Top 4 Examples: 2,036 Total Clicks Date Range: Dec 14 - Mar 15
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Social platforms adapt to offer efficient payment paths
Implications - The rise of e-commerce and digital currency have us hurtling towards a cashless society. Now included in the mix are payment options via social media platforms, which combine the ease of online shopping with greater flexibility. Social payment is not only a testament to the ubiquity of social media in consumers' lives, but a reflection of their desire for more direct methods of exchange and transaction. [More]