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Score: 5.3
Recent and Mild Top 4 Examples: 1,487 Total Clicks Date Range: Mar 15 - Dec 16
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Telecom companies offer specific problem-focused service
Implications - The fast pace of society calls for more instantaneous modes of communication -- such as IMs or video chatting -- leaving traditional telephones as a secondary choice. To beef up the appeal of telecommunications, telecom companies are focusing in on specific problems through plans. This agility and direct response to customer feedback is a key in the battle for an emotional connection with consumers. [More]
Filed in: Tech
Score: 5.2
Recent and Mild Top 4 Examples: 1,115 Total Clicks Date Range: Feb 15 - Dec 16
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Telecommunications is streamlined through mobile
Implications - As technology changes at a rapid pace, the need for updates (and upgrades) in the telecom industry increases as well. A shift to mobile apps shows progress in this arena. This speaks to a need for convenience in all areas, and keeps the end consumer's lifestyle and preferences for a faster pace in mind. [More]
Filed in: Tech
Score: 6.5
This Month and Warm Top 6 Examples: 4,203 Total Clicks Date Range: Feb 16 - Nov 16
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Initiatives target issues such as food security and waste in India
Implications - With the proliferation of mobile technology in emerging markets changing the way much of the world conducts business, several public and private initiatives based in India seek to eliminate issues related to food and water, providing platforms and services that do everything from streamlining access to clean drinking water to ensure a restaurant produces as little food waste as possible. This shift demonstrates that as tech innovations become increasingly accessible in emerging markets, consumers are eager to incorporate them into solutions for local and regional challenges. [More]
Score: 6.8
This Month and Warm Top 4 Examples: 4,121 Total Clicks Date Range: Oct 15 - Nov 16
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Gamified health in Japan moves beyond monitoring
Implications - Gamified technology in the health industry has just hit the mainstream in North America. In Japan, the idea of monitoring the self goes a step further with detection technology dedicated to various areas of health. This shows an equally effective and engaging way to use gamification that skews more toward sensibility than novelty. [More]
Score: 6.6
This Month and Warm Top 4 Examples: 3,452 Total Clicks Date Range: Feb 15 - Nov 16
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The Japanese health industry utilizes androids and AI
Implications - Though many parts of the world utilize AI and things like telemedecine to streamline the healthcare process, Japan is leveraging robotics to directly replace any human error. This shows a more futuristic view of tech in the world of medicine and pharmaceuticals that goes beyond simply satiating the needs of the individual. [More]
Score: 6.1
This Month and Warm Top 4 Examples: 1,913 Total Clicks Date Range: Feb 16 - Nov 16
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Emerging markets, specifically India, integrate tech that focuses on limitation
Implications - An interesting approach to cost-saving and streamlining, the Indian tech industry is moving toward subtractive device features -- such as limited data or refurbishing vs. purchasing anew. This is a divergent practice to the excess-is-best approach North American countries employ toward technology that indicates a consumer needs-based development process. [More]
Filed in: Tech
Score: 4
This Month and Untested Top 4 Examples: 434 Total Clicks Date Range: Sep 15 - Nov 16
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Indian technology skews toward existing cultural practices
Implications - Technology has become fairly central to North American culture, effecting everything from how consumers communicate, to the way they seek transportation. A different approach is employed in emerging markets like India, where technology is being used to aid in existing cultural practices, as opposed to forming new ones. This speaks to the value of tradition and a desire to meet old practices with new in emerging markets. [More]
Filed in: Tech
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Score: 8
This Month and Warm Top 4 Examples: 15,232 Total Clicks Date Range: Aug 15 - Nov 16
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Organizations integrate the voice of the consumer into their offerings
Implications - The concept of open-source coding has risen in popularity as a demand for STEM skills increases. This idea is being utilized by brands through marketing, products, and more. At their core, open-source products and services invite collaboration from the crowd; a concept that fares well with consumers seeking a willingness to change, and a personal connection from their brands. [More]
Filed in: TechMarketing
Score: 6.4
This Month and Mild Top 4 Examples: 2,471 Total Clicks Date Range: Jul 16 - Nov 16
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Sensor-driven personal interests point to fun as a means to an end
Implications - Hobbies are typically treated as a space for relaxation and fun, however the integration of sensors into areas of personal interest shows a redefinition of the hobby. Implementing sensors and elements of gamification into fun treats spare time as a means to an end. This shows a greater emphasis placed on upward mobility that in some ways, is counteractive to relaxation. [More]
Filed in: TechLifestyle
Score: 8.3
This Month and Hot Top 4 Examples: 3,892 Total Clicks Date Range: May 16 - Nov 16
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Consumers use modern technology to accurately track the maintenance of self
Implications - Though gamification has enabled consumers to track self improvement manually, the integration of sensors into self care introduces more accuracy. The productionization of self is especially attractive to today's ever-moving digital native. This signifies a new definition of the ideal self that is closer to machine than ever before. [More]
Filed in: Tech