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Score: 6.4
Recent and Mild Top 4 Examples: 4,851 Total Clicks Date Range: Mar 15 - Jul 16
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Wound care gets a multifunctional re-design with unique tech features
Implications - Moving beyond physical protection, wound care products are integrating elements of technology for unique added benefits.Transforming bandages and sutures into items that can track patient recovery and detect potential diseases, health practitioners are using technology to help change the way patients, and everyday consumers, maintain their health. This speaks to a need to transform routine health products into items that can give consumers more value and information, especially in the long run. [More]
Score: 5.8
Recent and Mild Top 4 Examples: 577 Total Clicks Date Range: Jul 16 - Jul 16
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Classic video games get an offline do-over in the form of board games
Implications - Capitalizing on the popularity of classic video games in a fresh way, low-tech board games based on digital franchises are beginning to emerge. Both novel and nostalgic, this approach to fandom appeals to consumers who want to engage with much-loved characters and narratives in a way that they haven't had a chance to before: offline. [More]
Score: 7.2
This Month and Warm Top 4 Examples: 1,374 Total Clicks Date Range: May 16 - Jul 16
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Peers, Families, and Co-Workers Gamify Tasks to Compete at Goals Big & Small
Implications - Consumers are gamifying every aspect of their lives and apps that enable them to compete against those who they have deeper connections with are becoming more coveted. The intensity of competition of these "every day gamers" gets heightened when opponents are someone they have a relationship with, making apps more addictive and sticky. [More]
Score: 7.4
This Month and Warm Top 4 Examples: 5,053 Total Clicks Date Range: Jul 15 - Jul 16
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Restaurants increase efficiency by providing customers with automated options
Implications - For most consumers, the rise of technology has translated into a more convenient and streamlined everyday life, and in turn established higher expectations in terms of efficiency. In the world of QSR and dining, brands are helping to offer a quicker option to patrons through kiosks and apps that allow customers to order and pay for their meals without the help of staff. Though this can come at the expense of a more personal touch on behalf of the brands who adopt this strategy, this shift empowers tech-savvy consumers. [More]
Score: 8.1
This Quarter and Hot Top 4 Examples: 12,738 Total Clicks Date Range: May 15 - Jun 16
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Fast food brands appeal to young consumers with tech-driven packaging
Implications - Part of a growing push to gain back the business of Millennials and Gen Z, fast food brands are launching creative tech-driven takeout packaging that serves to entice those with a digital compromise. This progression highlights the ways in which brands can aid and delight consumers by providing a unexpected feature that helps offset the inconveniences of modern life. [More]
Score: 5.2
This Quarter and Mild Top 4 Examples: 2,055 Total Clicks Date Range: Jul 14 - Jun 16
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Employers turn to tools that help find candidates who fit their work culture
Implications - Going one step beyond personal skills and educational background, employers are turning to hiring strategies that target specific personality types. Realizing the importance of a cohesive work culture, recruiters are using analysis frameworks and online tools to carefully match up with applicants who fit and align with the values of their company. This move toward more qualitative hiring strategies speak to a greater emphasis on individuality, especially when it comes to long-term business growth. [More]
Score: 4.4
This Quarter and Untested Top 4 Examples: 491 Total Clicks Date Range: Jul 15 - Jun 16
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Innovative recruitment platforms aim to eliminate bias
Implications - In an effort to engage in ethical hiring practices, brands have begun leveraging progressive recruitment platforms that eliminate particular elements of the traditional process that are seen to lead to unfairness and bias. In addition to highlighting the ever-evolving experience of recruitment in the digital age, this progression demonstrates the attitude of the emerging workforce that conventional hiring practices may not best serve all stakeholders. [More]
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Score: 5.5
This Quarter and Mild Top 4 Examples: 915 Total Clicks Date Range: Aug 15 - Jun 16
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New platforms empower consumers to create interactive resumes
Implications - In an increasingly competitive job market frequently disrupted by new digital tools, many consumers are embracing platforms that enable them to create dynamic, narrative resumes in the hopes of making a lasting impression outside of the conventional social recruitment platforms. This progression highlights the comfort of consumers, in particular Millennials and Gen Z, in curating a narrative digital representation of themselves even in an indirectly social context, while it also speaks to the opportunity for employers to approach the hiring process in a more intuitive way. [More]
Score: 6.1
This Quarter and Mild Top 4 Examples: 795 Total Clicks Date Range: Jun 16 - Jun 16
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Communal meetups between die-hard media fans become a pop culture mainstay
Implications - Entertainment is now very much a communal experience for young men -- especially within China. Moviegoers and gamers want to take their fandom to the next level by actively seeking out competitions, festivals and virtual platforms that allow them to interact and emotionally connect with those who have shared interests. These niche interests are embraced within their community, and members feel a sense of acceptance, achievement and greater purpose because of their network. [More]
Score: 6.9
This Quarter and Warm Top 4 Examples: 1,688 Total Clicks Date Range: Jun 16 - Jun 16
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Chinese consumers embrace livestreaming apps to access influencers
Implications - A way to play up the social aspect of such games as well as a means of highlighting the fast-growing emergence of livestreaming apps, various products and services are being specifically designed to cater to the culture of eSports in China. Serving to educate users on high-level gaming expertise and rounding out the entertainment function, this progression demonstrates the opportunity for brands to embed themselves into the social gaming experience. [More]