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Score: 4.9
Recent and Mild Top 4 Examples: 1,319 Total Clicks Date Range: Jun 13 - Dec 14
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Radio shows move beyond mainstream content to satiate individual interests
Implications - Seeking to enhance viewer loyalty, radio stations are moving away from mainstream content and tailoring programming toward more niche, individual interests. Providing on-air material related to environmental causes and pet care, radio shows are seeking to create a personal connection with consumers, using unexpected content to foster a more engaging consumer experience. [More]
Filed in: TechMultimedia
Score: 4.9
Recent and Mild Top 3 Examples: 1,064 Total Clicks Date Range: Jan 14 - Dec 14
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Famously free innovations get a subscription-focused overhaul
Implications - As consumers look for a more adaptable form of radio, the shift to streaming is palpable, but the freedom gained has led many to pay a premium for ultimate access. The premiumization boom supports this as more consumers become willing to pay to regain control over how they consume media. [More]
Score: 4.7
Recent and Mild Top 4 Examples: 905 Total Clicks Date Range: Sep 14 - Dec 14
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As consumers demand customization and convenience, a shift towards streaming rises
Implications - Consumers are accustomed to smart technology giving them immediate access to whatever they want, which is a characteristic that's becoming commonplace for radio entertainment as a mass shift to streaming is observed. The rise of radio 2.0 expands content consumption to an array of devices and allows demographic targeting to be more streamlined. [More]
Filed in: TechMultimedia
Score: 6.1
Recent and Warm Top 4 Examples: 1,579 Total Clicks Date Range: Sep 14 - Dec 14
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The sporting industry battles the at-home entertainment industry with technology
Implications - Whether sports fans want to find the nearest washroom, their seat, get food delivered to their seat or connect with their favorite player, beacon-enabled stadiums are now making this possible with the click of a button. This is only the beginning, as the term "sport spectator" will soon be antiquated with more interactivity to compete with at-home entertainment. [More]
Score: 6.7
This Week and Warm Top 4 Examples: 6,442 Total Clicks Date Range: Mar 13 - Dec 14
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The enhancement of health through games is taken further
Implications - Gamification of within the health industry is not new, however wellness gaming has evolved to include social aspects to not only enhance quality of life in a fun way, but spread the word to a network of people. This ties to a new view of health and wellness as a mark of status, and is especially helpful for brands in the industry looking to make closer connections to their consumer. [More]
Trend Hunter Services
Score: 6.6
This Week and Warm Top 4 Examples: 5,789 Total Clicks Date Range: Apr 13 - Dec 14
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Elements of entertainment are added to kitchen devices for peer engagement
Implications - Adding an element of entertainment to household chores, consumers are turning to engaging kitchenware devices for communal appeal. Making traditionally solitary experiences more inviting, musical contraptions and digital devices help add an element of novelty and peer-to-peer engagement. This reflects a turn toward more interactive methods of day-to-day routine. [More]
Score: 8
This Week and Hot Top 4 Examples: 13,081 Total Clicks Date Range: Jan 14 - Dec 14
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Opting for a less expensive alternative, consumers create their own wearable devices
Implications - As maker culture becomes a more prevalent topic, the option to DIY a product is becoming more popular, particularly in the wearable tech industry. Kits and materials for creating wearable technology are offering consumers a less expensive solution while also satiating a need for the latest innovations. [More]
Score: 6
This Week and Mild Top 4 Examples: 5,917 Total Clicks Date Range: Feb 14 - Dec 14
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The wearables market expands to focus on police and military components
Implications - As wearable tech continues to gain popularity amongst consumers, enforcement establishments are innovating ways to incorporate the technology for protection and beyond. This shift in focus identifies a market crossover applicable to a multitude of industries when it comes to transitioning a product from consumer-oriented to a broader scope. [More]
Filed in: TechMobile
Score: 6.3
This Week and Warm Top 4 Examples: 2,122 Total Clicks Date Range: Jul 14 - Dec 14
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Brands utilize the technology for enhanced interactive marketing approaches
Implications - As consumers become accustomed to traditional marketing techniques, brands are beginning to incorporate drone technology for a more interactive experience. The rise of drone-based advertising appeals to consumers through interactivity, while allowing brands to expand boundaries with respect to where marketing can take place. [More]
Score: 7.8
This Week and Hot Top 4 Examples: 6,026 Total Clicks Date Range: Oct 13 - Dec 14
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Demand for flexible shipping solutions sees drone technology become utilized
Implications - The surge of online shoppers has helped to reinvigorate the shipping industry, which is now turning to drone technology for a quick, efficient method to ship goods on a domestic -- and in some cases -- international level. This economical method expands traditional boundaries for shipping and enables brands to become more self-sufficient. [More]