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Score: 6
This Week and Mild Top 4 Examples: 2,888 Total Clicks Date Range: Nov 15 - Aug 16
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Consumers get more control over their mobile connection
Implications - For many consumers -- particularly Hispanic consumers in North America -- the cellular device is the main source of Internet access. Maximizing on this, network providers and device manufacturers are giving consumers more control over their connectivity. This speaks to the need for customization and the necessity of integrating consumer behavior into even the most technical of products. [More]
Filed in: Tech
Score: 7
This Week and Warm Top 4 Examples: 1,536 Total Clicks Date Range: Aug 15 - Aug 16
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Consumers prioritize the reach of their at-home Internet
Implications - Specifically relevant to large households and offices, issues of limited Wi-Fi and poor connections find a fitting solution in routers specifically equipped with far-reaching capabilities. This prioritization of a seemingly simple feature shows the increased importance of Internet connectivity, and its usefulness beyond social media. [More]
Filed in: Tech
Score: 5.9
This Week and Mild Top 5 Examples: 955 Total Clicks Date Range: Oct 15 - Aug 16
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The ubiquity of connectivity calls for more home-friendly equipment
Implications - As the world shifts to social media as the main form of connectivity, and subscription services in place of cable, at-home connectivity becomes a necessity. This pivot to the mainstream requires some adjustment, such as more attractively designed routers. When it comes to technology, mainstream consumers are less concerned with speed and features, and more concerned with how new technology fits into their current lifestyle. [More]
Score: 7.5
This Week and Warm Top 6 Examples: 10,712 Total Clicks Date Range: Mar 14 - Aug 16
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Out-of-home gaming draws crowds to public spaces
Implications - At-home consoles encouraged solitude, causing concerns for social skills among the gaming community. However a shift toward public gaming and spectatorship shows a rise of communal, interactive gaming that opens opportunities for public venues and face-to-face events. This shows an increased relationship between the digital and physical worlds that battles the negative stereotypes of digital-age consumers. [More]
Score: 5.9
This Month and Mild Top 5 Examples: 519 Total Clicks Date Range: Aug 16 - Aug 16
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Brands find a new consumer demographic in the video game community
Implications - Seeking a new audience, brands are sponsoring events and launches within the video game industry. This signifies a rising interest in Gen Z and Millennials as these groups gain an increase in spending power. Coinciding with the surge of public gaming functions, as well as the growth of the gamer community by way of phenomena like Pokemon Go, this shift shows the power in fast adaptability to consumer growth. [More]
Score: 7.9
This Month and Warm Top 4 Examples: 11,269 Total Clicks Date Range: Dec 14 - Aug 16
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Children are introduced to high-tech concepts like coding through low-tech means
Implications - Appealing to parents' desire to limit their children's exposure (and dependence) on technology, toy brands are offering products that teach high-tech skills without a high-tech design. Speaking to two shifts in the world of parenting, this approach offers the best of both worlds: a nostalgic, tech-free approach to toys with benefits that go beyond entertainment. [More]
Score: 7.3
This Month and Hot Top 4 Examples: 1,675 Total Clicks Date Range: Nov 14 - Aug 16
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Students are offered academic courses that revolve around pop culture
Implications - Modernized college courses reflect the importance of pop culture and mass media influences. While 17% of the Gen Z demographic wants to pursue entrepreneurial endeavors without gaining higher education, colleges appeal to their interest in pop culture as a means to encourage college attendance. By combining aspects of entertainment such as celebrities and television, post-secondary schools have a new opportunity to retain interest in traditional educational institutes. [More]
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Score: 5.6
This Month and Mild Top 4 Examples: 685 Total Clicks Date Range: Sep 15 - Aug 16
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Potential students are recruited with interactive campus tours
Implications - Colleges attempt to recruit more students through high-tech, experiential and interactive campus visits. Incorporating familiar aspects of modern Gen Z and Millennial lifestyles such as virtual reality and sensory immersion, the short-attention spans of next-generation students are captivated -- making for a memorable first impression. This shift in post-secondary recruitment tactics suggest that educational facilities are focusing on intertwining the importance of education with on-campus college lifestyle. [More]
Score: 6.5
This Month and Warm Top 6 Examples: 3,212 Total Clicks Date Range: Jun 15 - Aug 16
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The hair and beauty industries innovate through tech and science
Implications - The hair and beauty industries are lucrative and persistent, prompting those within seemingly unrelated industries, such as tech and science, to get involved in innovation in this space. As a result, consumers can enjoy much more accurate, streamlined approaches to self care than in the past. This is mutually beneficial to the industry at large, and consumers who are seeking ways to more carefully curate a personal aesthetic. [More]
Score: 5.9
This Month and Mild Top 5 Examples: 1,426 Total Clicks Date Range: May 15 - Aug 16
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Next generation students perfer post-secondary courses that gamify learning
Implications - Comparable to e-commerce shopping versus brick and mortar retail; post-secondary educational facilities now seek to provide unique tech-incorporated classes that encourage practical learning instead of online courses. Tech-savvy Gen Z and Millennial demographics are able to better resonate and retain their focus for higher education when the classes cater to their plugged-in lifestyles. This shift in college and university classes showcases the importance of technological evolution in various industries. [More]