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Score: 6.8
Recent and Warm Top 4 Examples: 3,716 Total Clicks Date Range: Mar 14 - Jul 15
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Modern dating services place an emphasis on religion
Implications - Adding to the current obsession with customization among the millennial consumer are modern dating companies focused on religiously oriented romance. Attention to particular details such as faith is especially attractive to today's consumers who are notoriously informed, connected and eager to try tailored products and services. [More]
Score: 6.5
Recent and Warm Top 4 Examples: 4,322 Total Clicks Date Range: May 14 - Jul 15
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Consumers turn to high-tech light therapy to combat fatigue and jet lag
Implications - Consumers are increasingly turning to high-tech devices powered by UV rays in order to boost energy levels and combat jet lag. This progression toward energizing wearables reflects the modern consumer desire for streamlined self-care solutions that support mental alertness and increase the ability to focus. Such health-supporting solutions also adhere to concerns around utilizing natural solutions rather than relying on pharmaceutical methods. [More]
Score: 4.9
Recent and Untested Top 4 Examples: 2,399 Total Clicks Date Range: Jan 14 - Jul 15
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Traditional insect repellent concepts receive modern, digitized updates
Implications - Traditional approaches to insect repelling delivered through sprays are being reinterpreted with modern updates that are digitizing this sector. In addition to making this sphere all the more sophisticated, this embrace of technology also allows brands to sync products and services with the demands of connected consumers. [More]
Score: 7.5
Recent and Warm Top 4 Examples: 4,992 Total Clicks Date Range: Jan 15 - Jul 15
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Wearable devices provide enhanced sleep with advanced digital functions
Implications - In response to millennials becoming increasingly preoccupied with health considerations, tech brands are developing wearable devices that target and improve sleep. Outside of the sleep sphere, the digitization of wellness is aligned with the current merging of personal care with tech tools suited to young audiences. [More]
Score: 7.7
This Week and Hot Top 4 Examples: 4,674 Total Clicks Date Range: Feb 14 - Jul 15
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Consumers begin backing up their skincare routine with hard data
Implications - The spheres of beauty and technology have collided in recent years, resulting in cosmetic and skincare solutions that are hi-tech in nature. Consumers are now opting for gadgets and apps that are able to collect and analyze information on everything from their skin type to the products they use. This diagnostic approach to skincare suggests that consumers -- especially those who are wary of chemical consumption or have complex, sensitive skin -- are looking to personalize and tailor their beauty routines to achieve optimal health. [More]
Trend Hunter Services
Score: 5
This Month and Mild Top 4 Examples: 2,828 Total Clicks Date Range: Apr 14 - Jul 15
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Menstrual apps provide high tech solutions suited to modern healthcare
Implications - Apps designed specifically for menstruation cycles are offering an assortment of high tech features suited to modern approaches to health. Both women and men are exhibiting a desire for connected care, resulting in connected systems that are modernizing the way in which people manage their wellness. [More]
Score: 7.2
This Month and Warm Top 4 Examples: 3,238 Total Clicks Date Range: Jul 14 - Jul 15
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Consumers turn to mobile apps for connected note-taking
Implications - Note-taking apps are a natural extension of the consumer desire for connected tools that streamline day-to-day activities. Smartphone technology has in some cases made the need to transcribe obsolete, making important information accessible from multiple devices. The incorporation of non-digital tools used in combination with analog ones signals the need of individuals to have a non-tech backup, proving that the main concern remains preserving content by any means. [More]
Score: 8.8
This Month and V. Hot Top 4 Examples: 14,642 Total Clicks Date Range: Apr 14 - Jul 15
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Consumers make use of tech-powered office supplies
Implications - Hybrid stationery supplies allow consumers to have the best of both worlds when it comes to note-taking. Not entirely ready to rely on technological means, consumers are embracing adapted office tools that possess dual functions and enhance productivity in both the digital and physical realm. [More]
Score: 6.7
This Month and Warm Top 4 Examples: 7,934 Total Clicks Date Range: Jul 14 - Jul 15
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Brands woo Latin consumers by inviting them to contribute campaign content
Implications - Brands are beginning to engage Hispanic consumers with enticing campaigns driven by consumer-generated content. As a demographic that is particularly mobile savvy, Latin consumers are likely to respond to interactive digital campaigns driven by individual-based storytelling and crowdsourced experiences. [More]
Score: 9.2
This Month and V. Hot Top 4 Examples: 22,208 Total Clicks Date Range: Mar 14 - Jul 15
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Style-focused campaigns apply social media tools to recruiting
Implications - Fashion-focused recruiting campaigns are adopting social media tools for the casting process. In addition to providing labels with the chance to attract fresh, untapped talent, this digital take on hiring is also illustrative of the times as brands seek to involve consumers in a more direct, digital way. [More]