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Score: 7.3
This Week and Warm Top 4 Examples: 8,594 Total Clicks Date Range: Mar 14 - May 16
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Smartphone manufacturers use simplicity and sensory experience to expand
Implications - Though the majority of media is digital, smartphone use still lags behind with certain groups who do not identify as tech-savvy. This typically includes Boomers and those from a lower income bracket. Smartphone manufacturers are easing these groups into mobility through tactile features that hearken back to more simple methods of communication, showing the value of cyclicality. [More]
Filed in: TechMobile
Score: 7.6
This Week and Warm Top 4 Examples: 4,469 Total Clicks Date Range: Apr 15 - May 16
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Bringing connectivity to a larger audience means strategic focus on features
Implications - Putting cell phones and connectivity in the hands of consumers of all income levels is becoming increasingly important, as the Internet has transitioned from a novelty to the main form of communication and education. Cell phone manufacturers are responding by accelerating one key feature per device, boosting affordability by way of strategic development. [More]
Filed in: TechMobile
Score: 6.8
This Week and Warm Top 4 Examples: 3,740 Total Clicks Date Range: Dec 15 - May 16
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Cell phone manufacturers scale back features for emerging markets
Implications - As mobile connectivity becomes less of a luxury and more of a necessity -- especially for those who have limited options for alternate access to the Internet -- a call for scaled-back budget mobiles can be seen. Beyond providing accessibility, this exemplifies a more strategic approach to mobile features, as the definition of "technological necessity" is turned on its head in the digital age. [More]
Filed in: Tech
Score: 5.8
This Week and Mild Top 4 Examples: 1,819 Total Clicks Date Range: Jun 15 - May 16
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Parents turn to mobile applications for convenient back-to-school prep
Implications - The first day of school can be full of challenges, prompting parents to turn to mobile apps that help make preparation more streamlined. Helping parents to pre-plan for healthy meals and carpool pick-ups, these apps not only make day-to-day activities more convenient, but they also speak to a shift towards increased online usage, especially when it comes to kids' routines. [More]
Score: 7.2
This Week and Warm Top 4 Examples: 3,868 Total Clicks Date Range: Jul 15 - May 16
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Customizable features are added to school supplies for creative engagement
Implications - Enhancing the back-to-school process, parents are turning to custom-made products to add an interactive element to the school preparation process. Allowing both kids and parents the opportunity to customize everything from shopping lists to school accessories, these products speak to a need for not only more personalized products, but also a way to make experiences like preparing for school more interactive and immersive in nature. [More]
Score: 5.5
This Month and Mild Top 4 Examples: 634 Total Clicks Date Range: Dec 15 - May 16
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Brands use messenger apps to interact with consumers
Implications - As buzz continues to mount surrounding the future role of messenger apps in brand-consumer interaction, Facebook Messenger and WeChat have taken the lead with a number of notable campaigns and dedicated B2B services around the platform. In addition to highlighting the evolving relationship between brands and consumers that sees this type of communication as a customer service expectation rather than an intrusion of privacy, this pattern demonstrates the need for brands to explore the ways in which such platforms can enable them to exceed expectations . [More]
Score: 4.7
This Month and Mild Top 4 Examples: 715 Total Clicks Date Range: Jul 15 - May 16
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Competitive online gaming moves toward the realm of spectator sport
Implications - As the audience for competitive online gaming grows, a number of innovative platforms have emerged to serve to connect this fast-growing community. Related to the proliferation of accessible streaming services and a new demand for competitive gaming news, this progression demonstrates the role of Prosumerism in transforming a form of personal entertainment into a spectator sport. [More]
Trend Hunter Services
Score: 6.8
This Month and Warm Top 4 Examples: 5,918 Total Clicks Date Range: Sep 15 - May 16
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Consumers embrace disruptive solutions for retrieving packages
Implications - Given the failure of traditional postage services in the face of e-commerce, consumers are embracing peer-to-peer delivery services that offset the conventional challenges associated with waiting to receive a parcel. In addition to highlighting the opportunity for brands to streamline consumer experiences in this new space, this progression demonstrates the power of peer-to-peer platforms in empowering consumers by connecting them. [More]
Score: 7.1
This Month and Warm Top 4 Examples: 3,465 Total Clicks Date Range: May 15 - May 16
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Anti-bacterial attitudes go beyond the norm and into everyday life
Implications - The health and wellness movement has moved from an "enemy-based" attitude (i.e, sugar and fat are bad), to a preventative one in recent years; however, the "enemy-based" attitude remains relevant in the world of hygiene. Positioning germs and bacteria as villainous concepts, sanitation is permeating consumers' everyday lives in new and unexpected places. [More]
Score: 6.1
This Month and Mild Top 4 Examples: 6,328 Total Clicks Date Range: Mar 14 - May 16
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The most grisly parts of everyday life are automated and sanitized
Implications - Consumers are accustomed to digital enhancement in everything from their sleep patterns to finding romance; the newest addition to the realm of automation is in the least glamorous parts of daily life. This sanitation of the unsanitary speaks to a shift in the perceived purpose of technology away from convenience, and more toward a perfected, mess-free way of life. [More]
Filed in: Tech