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Score: 9.6
This Week and Viral Top 4 Examples: 17,818 Total Clicks Date Range: Nov 14 - Feb 16
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Consumers opt for low radiation smartphones with the bare basics
Implications - As consumers become concerned about the influence of their smartphone use on both their health and relationships, brands are creating tiny, slimmed down mobile devices that forgo data capabilities and complicated features for the bare basics. Emitting lower levels of radiation and lacking the capacity for time-consuming mobile applications, such streamlined smartphones reflect the growing push to "unplug" in the interest of productivity and remaining present in the company of others. This progression is related to the modern consumer interest in achieving a healthy balance regarding technology use for the sake of health and well-being. [More]
Score: 5.9
This Week and Warm Top 4 Examples: 635 Total Clicks Date Range: Sep 15 - Feb 16
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Smartphone functionality is enhanced by improving physical contact
Implications - As smartphones become bigger, manufacturers and software designers are putting systems in place to enhance usability despite increasing size. Whether it's adjustable keyboards or improved grip, these features allow consumers to enjoy a larger screen without compromising function. This progression speaks to the evolution of smartphones being not only the primary mode for communication, but also entertainment, as well as suggests a growing awareness and emphasis being placed on design. [More]
Filed in: TechMobile
Score: 5.9
This Week and Mild Top 4 Examples: 302 Total Clicks Date Range: Feb 16 - Feb 16
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Operating systems grant greater control to consumers
Implications - As consumers become more reliant on technology, they also become more interested in customizing the tools and features on their devices. As a result, mobile manufacturers and designers are creating operating systems that offer consumers increased functionality and control. In addition to becoming more tech literate, consumers are exhibiting a desire for autonomy and self-governance when it comes to technology. [More]
Filed in: TechMobile
Score: 6.7
This Month and Warm Top 4 Examples: 2,940 Total Clicks Date Range: Dec 11 - Jan 16
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Mobile apps facilitate adult friendships through technology
Implications - Mobile applications that help individuals find friends as opposed to romantic partners are beginning to emerge following the success of dating apps such as Tinder. These applications speak to the difficulty of forging interpersonal relationships in modern adult life, and point to a consumer willingness in making meaningful connections through technology. Moreover, it also de-prioritizes the romantic union as the most essential. [More]
Score: 6.4
This Month and Warm Top 4 Examples: 1,938 Total Clicks Date Range: Feb 15 - Jan 16
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Kids turn to online apps and digital platforms for imaginative exploration
Implications - Moving beyond pen and paper, kids are turning to online platforms and apps for a more streamlined form of creative expression. Realizing the ever-increasing use of technology among kids, brands are leveraging the power of digital engagement to not only interact with children in an approachable manner, but also create a more convenient way for young consumers to expand their creative minds. [More]
Score: 6.5
This Month and Mild Top 4 Examples: 2,569 Total Clicks Date Range: Nov 15 - Jan 16
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Kids' toys evolve to include sensor-integrated technology
Implications - No longer reserved for tech-minded adults, sensor technology is being integrated into kids' toys and activities to add a heightened level of experience. Allowing the opportunity to connect different devices and even monitor physical traits and attributes, these products speak to not only a need for increased tech integration, but more intuitive forms of play as well. [More]
Score: 8
This Month and Warm Top 4 Examples: 6,559 Total Clicks Date Range: Nov 15 - Jan 16
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Toy brands integrate technology into conventional family play
Implications - Modern toy brands are invested in updating traditional pastimes and activities with technology-focused products. This progression not only speaks to the effectiveness of gamificiation for children; it also points towards a desire among Millennial parents for more conventional, family-focused forms of connection and play. [More]
Trend Hunter Services
Score: 7.7
This Month and Warm Top 4 Examples: 3,891 Total Clicks Date Range: Jul 15 - Jan 16
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Cost-conscious consumers choose to barter and swap rather than shop
Implications - Innovative networks that serve as a marketplace for individuals to barter products and services with peers are being embraced by consumers. Whether to access meaningful work by providing skilled services or to turn unused goods into alternate revenue, such platforms create a space dedicated to collaborative consumption that can strengthen communities and decentralize capital. These peer-to-peer networks speak to the role of the sharing economy in shaping interactions between consumers, as opposed to brands. [More]
Score: 7.2
This Month and Warm Top 4 Examples: 6,850 Total Clicks Date Range: Mar 15 - Jan 16
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Consumers begin renting technology rather than investing
Implications - As consumers and businesses alike look for cost-efficient alternatives to ownership of large-scale technology, various platforms that make short-term rentals possible have begun to emerge. From health systems looking to transform unused equipment into a source of revenue to a consumers testing equipment pre-purchase, these services speak to the evolution of the share economy. This progression speaks to the growing value of collaborative consumption among consumers, even when it comes to something as essential as technology. [More]
Score: 7.8
This Month and Hot Top 4 Examples: 2,217 Total Clicks Date Range: Oct 15 - Jan 16
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Consumers turn to Wi-Fi enabled storage for working on-the-go
Implications - As more consumers continue to prioritize efficiency, working on-the-go has become less of a necessity and more of a way of life. As a result, portable, WiFi-enabled storage devices and servers are emerging for the time-crunched business traveler, suggesting that growing connectivity has resulted in a sense of work-life integration, rather than the much fabled work-life balance. [More]