AI companies are creating compact hardware designed to be worn daily
Trend - Brands are creating compact wearables powered by advanced artificial intelligence (AI) models. As wearables, these are non-intrusive devices that provide access to on-demand AI. These AI features can be used conversationally with hands-free commands to provide seamless access to information.
Insight - Most individuals in the western world, regardless of age, find themselves using their smartphone tens or hundreds of times per day, with most simply looking up information or responding to messages. Companies are aiming to use AI to reduce smartphone use to help consumers return to active living, rather than staring at screens. As a result, these companies are creating AI-powered wearables, such as pins or necklaces, that provide on-demand hands-free access to AI and smartphone features.
Insight - Most individuals in the western world, regardless of age, find themselves using their smartphone tens or hundreds of times per day, with most simply looking up information or responding to messages. Companies are aiming to use AI to reduce smartphone use to help consumers return to active living, rather than staring at screens. As a result, these companies are creating AI-powered wearables, such as pins or necklaces, that provide on-demand hands-free access to AI and smartphone features.
Workshop Question - How could your brand enhance its products or services to be less intrusive to consumers' lives?
