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Score: 7.1
This Week and Mild Top 4 Examples: 6,471 Total Clicks Date Range: Dec 14 - Mar 15
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Parents turn to kid-focused subscriptions to ensure ongoing novelty
Implications - Growing wildly in popularity over the past few years, subscription services have expanded to niche industries to provide consumers with more targeted products. Parents are one of these groups responding to the subscription model, and are drawn to the ongoing novelty these companies provide as well as the sometimes very specialized offerings. Providing consumers the ease of e-commerce mixed with customized goods, the popularity of these services come as no surprise. [More]
Score: 6.4
This Month and Mild Top 4 Examples: 2,961 Total Clicks Date Range: Mar 15 - Mar 15
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Straying away from conventional interests, clubs cater to obscure hobbies
Implications - Praising the obscure and eccentric, modern clubs are tailoring to niche consumer interests for heightened appeal. Catering to online gamers and punk cartoon fanatics, these memberships are using hyper-niche interests and hobbies to provide a social platform for those who tend to stray away from the mainstream. [More]
Filed in: LifestyleLife
Score: 6.7
This Month and Warm Top 4 Examples: 8,926 Total Clicks Date Range: Oct 13 - Mar 15
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Seeking to ease stresses, consumers turn to kits that aid everyday chores
Implications - Seeking to ease household responsibilities and everyday tasks, consumers are turning to subscription services for heightened convenience. Providing kits and packages that help make tasks like parenting and studying easer, these services help make day-to-day obligations more streamlined and efficient. [More]
Score: 5.7
This Month and Mild Top 4 Examples: 1,555 Total Clicks Date Range: Mar 15 - Mar 15
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Consumers seek a high-energy start to their day
Implications - Taught early in life that breakfast is the most important meal of the day, many consumers are searching for morning fare that's not only healthy, but also energy-boosting. Breakfast options are now attempting to reconcile a dueling consumer demand for meals that are low in calories yet high in energy. This shift reveals a consumer desire to assimilate health-consciousness into their lives without sacrificing efficiency. [More]
Score: 5.2
This Month and Untested Top 4 Examples: 2,692 Total Clicks Date Range: Jan 15 - Mar 15
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Consumers turn to ready-to-eat meals a convenient form of nutrition
Implications - Time-strapped consumers who don't want to compromise their commitment to health are turning to ready-made mini meals that are infused with superfoods and pure ingredients. This approach to prepared foods speaks to the consumer desire to combine two often conflicting goals: wellness and efficiency. [More]
Trend Hunter Services
Score: 7
This Month and Warm Top 4 Examples: 6,103 Total Clicks Date Range: Aug 14 - Mar 15
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Consumers turn to tech to keep their everyday lives in check
Implications - As consumers increasingly look to technology as a way to improve quality of life by tracking metrics related to health and their professional lives, brands are responding in kind with innovations that act as reminders to take care of everyday tasks. This more personal role of these products reflects an openness and desire to more intimately integrate tech into consumers' lives. [More]
Score: 7.2
This Month and Warm Top 4 Examples: 5,573 Total Clicks Date Range: Jan 15 - Mar 15
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Couples looking to tie the knot opt for lighthearted indulgence
Implications - Whether it's niche themes, locations or services, contemporary nuptials are ascribing to laid-back indulgences that prioritize experience. The shift toward playful luxury suggests that consumers are willing to spend money on milestone events, as long as they're reflective of the celebrants' personalities, which in today's individualistic society are more comfortably unique than ever before. [More]
Score: 5.7
This Month and Mild Top 4 Examples: 9,982 Total Clicks Date Range: Apr 13 - Feb 15
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Encouraging responsible behavior, parents turn to toys that promote adult tasks
Implications - Acknowledging the growing demand among kids to "grow up faster," toy retailers are turning to products that integrate household responsibilities to integrate elements of adulthood. Toys that encourage organization and tidying not only help streamline household tasks, but also helps kids learn about mature behavior in a fun and age-appropriate manner. [More]
Score: 4.5
This Quarter and Untested Top 4 Examples: 6,834 Total Clicks Date Range: Apr 13 - Feb 15
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Parents turn to playful cleaning products to encourage participation
Implications - Delegating household chores can be challenging, particularly with kids, which is why parents are turning to playful cleaning tactics to encourage involvement. Using adolescent aesthetics and toy-like designs, these products make household organization more appealing and create a more engaging and entertaining way to manage day-to-day tasks. [More]
Score: 7.1
This Quarter and Warm Top 4 Examples: 24,344 Total Clicks Date Range: Dec 13 - Feb 15
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Seeking more than just maintenance, consumers turn to dual-functioning lenses
Implications - Moving beyond traditional vision correction offerings, consumers are turning to multi-functional alternatives for appeal. Offering prescription lenses that increase value through health benefits or even high-tech components, brands are seeking to not only enhance consumer vision, but also make the process of maintaining health more appealing. [More]