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Trend Hunter Dashboards
Score: 5.9
This Week and Warm Top 4 Examples: 2,531 Total Clicks Date Range: Jul 13 - Aug 14
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Consumers turn to apps and online sites for platonic relationships
Implications - Fostering relationships in a more social environment, consumers are turning to apps and online sites to find more than romantic courtships. Allowing individuals to connect and test bonds through mobile devices, these innovations speak to a desire for a more digitally dependent way of creating friendships. [More]
Score: 7.8
This Month and Warm Top 4 Examples: 7,774 Total Clicks Date Range: Apr 14 - Aug 14
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As eco-conscious consumers grow their own produce, easy utilities offer guidance
Implications - The eco movement is seeing an increasing number of consumers grow their own produce, which is being supported with gardening tools designed for the novice gardener. Focused on ease of use, the innovations use digital connectivity or prepackaged seeds to make the task more approachable for younger generations with limited knowledge of how to cultivate plants. [More]
Score: 6.5
This Month and Mild Top 4 Examples: 9,520 Total Clicks Date Range: Aug 12 - Aug 14
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Adding humor to sentimentality, consumers turn to pop culture-inspired cards
Implications - As pop culture references grow in popularity both on and offline, products, even those of a sentimental nature, are receiving a meme-inspired overhaul. Using movie references and catch phrases to add a lighthearted approach to methods of gratitude and appreciation, these cards represent a more casual take on acknowledgement. [More]
Score: 6.6
This Month and Warm Top 4 Examples: 10,803 Total Clicks Date Range: Sep 12 - Aug 14
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A desire for privacy has consumers turning to blunt solitary techniques
Implications - As social media encourages consumers to be more open and expressive, those who are more naturally introverted are reacting to products to keep things quiet. Seeking methods of privacy, consumers are turning to brazen disguises to blatantly showcase a desire for isolation. Such techniques signify a growing emphasis on personal needs rather than outward interaction. [More]
Score: 7.1
This Month and Warm Top 4 Examples: 34,924 Total Clicks Date Range: Dec 13 - Aug 14
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Consumers shift to prefer simplicity over opulence in retreats and day spas
Implications - While traditional spa retreats focus on providing luxury, the modern consumer is shifting to prefer simplicity for relaxation. A desire to disconnect from the everyday and focus on simple pleasures is seeing consumers opt for day spas and getaways that stray further from the beaten path than ever before. [More]
Trend Hunter Services
Score: 6.9
This Quarter and Hot Top 4 Examples: 4,029 Total Clicks Date Range: Feb 14 - Jul 14
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Consumers look to celebrate real world interaction by limiting time online
Implications - Consumers are accustom to doing everything online, but as technology becomes even more ubiquitous, solutions to limit time online are rising. The quest to spend time offline signifies consumer preference for real-world experiences, but also a desire for balance between modern conveniences and simplicity. [More]
Score: 8
This Quarter and Warm Top 4 Examples: 29,646 Total Clicks Date Range: Aug 13 - Jul 14
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Urban consumers become obsessed with the simplicity of farm life
Implications - The number of people living in urban locations is rising on a global scale, which has created a disconnect for many consumers who crave the simple life. Highlighting the aesthetic of farm life, fashion brands are appealing to consumers with a lifestyle far beyond what's considered to be glamorous. This adds a cultured element to a lifestyle that, though ideal for some, otherwise does not communicate the status consumers aspire to. [More]
Score: 7.8
This Quarter and Hot Top 4 Examples: 24,102 Total Clicks Date Range: Aug 12 - Jul 14
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Theaters infuse elements of home to enhance entertainment with familiarity
Implications - Entertainment venues like move theaters are turning to aesthetics that are reminiscent of home, giving a familiar appeal to traditionally cold, open spaces. Offering a cozier experience, these customized cinema spaces speak to a desire for more comforting yet social modes of entertainment. [More]
Filed in: LifestyleLife
Score: 6.4
This Quarter and Mild Top 4 Examples: 6,885 Total Clicks Date Range: Feb 14 - Jul 14
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To the delight of employees, workplaces are popping up in unusual locations
Implications - Consumers are connected to work today more than ever via technology, but as the formal office sees a decrease from brands opting for spaces in unexpected places, work culture continues to be focused on as an integral part of modern life. The blending of offices into shopping centers and recreational areas is helping to create a culture where work-life balance is prioritized. [More]
Score: 5.9
This Quarter and Mild Top 4 Examples: 9,479 Total Clicks Date Range: Feb 14 - Jun 14
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Hybrid breakfasts take precedence for the time-strapped consumer
Implications - The modern consumer is obsessed with efficiency, a phenomenon evidenced by the hybridization of breakfast foods. Awkward flavor pairings that blend multiple ingredients for more energy speak to a consumer desire for efficiency over health and an openness to novel flavoring options. [More]