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Score: 5.8
This Quarter and Mild Top 5 Examples: 5,141 Total Clicks Date Range: Sep 14 - Nov 16
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To parallel the wellness craze, brands introduce kid-centric health aids
Implications - As Millennials enter adulthood, their tendency to prioritize personal health and wellness is reflected onto their children. This manifests specifically with probiotic supplements for developmental reasons. This signifies a new approach toward parenthood and health in general that skews toward age specificity. [More]
Score: 7.3
This Quarter and Warm Top 6 Examples: 45,861 Total Clicks Date Range: Jun 15 - Oct 16
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Consumers plan meals using systems that avoid food waste
Implications - Consumers are embracing services that enable them to purchase ingredients portioned per recipe in order to avoid unnecessary food waste and that tap into the desire for hyper-convenience. This progression to recipe-restricted purchasing represents the desire for simplicity and curation, as well as the interest in living sustainably. [More]
Score: 5.9
This Quarter and Mild Top 5 Examples: 2,855 Total Clicks Date Range: Nov 15 - Oct 16
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Algae is embraced as a supplement and ingredient for health
Implications - As consumers look for ways to up their nutritional intake naturally, many are embracing products and recipes that bring algae to the forefront in order to take advantage of its healthful benefits. In addition to highlighting the experimental tastes of the healthy consumer, this progression demonstrates a continued desire to incorporate superfoods into traditional food and beverages to make them halfway healthy. [More]
Score: 6.6
This Quarter and Mild Top 6 Examples: 4,814 Total Clicks Date Range: Mar 16 - Oct 16
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Consumers seek out luxe experiences that promise personal revolution
Implications - Affecting both how consumers travel and spend their downtime at home, the transformation economy represents the progression away from material objects toward one-of-a-kind experiences that promise personal revolution in some way. This new experience-driven economy highlights the expectation that brands are to serve as catalysts on a consumer's journey to self-betterment. [More]
Score: 6.4
This Quarter and Warm Top 5 Examples: 2,407 Total Clicks Date Range: Jun 15 - Oct 16
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Home retailers offer consumers peace of mind with bacteria-resistant options
Implications - Alleviating concerns about the safety and cleanliness of their homes, retailers in the home sector are providing consumers with anti-microbial and anti-bacterial bedding and textile options. This added benefit both helps health-conscious consumers feel better about their environments, and has the added bonus of less frequently required washing of the products themselves. [More]
Score: 7.2
This Quarter and Warm Top 5 Examples: 4,453 Total Clicks Date Range: Jul 16 - Oct 16
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Bedding products take on multi-functional forms to provide extra value
Implications - Extra attention to wellness and self-care has had a huge impact on categories such as fitness and food, but as consumers are shifting toward a more holistic approach to health, this focus is spreading to adjacent categories as well, including home goods. In this case, we're seeing consumers show an interest in bedding that, through specialized design, provide health benefits such as enhanced sleep. [More]
Score: 4.6
This Quarter and Untested Top 5 Examples: 1,744 Total Clicks Date Range: Mar 16 - Oct 16
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Familial safety takes precedence with eco cleaning products
Implications - Looking to increase holistic wellness throughout their lives, consumers are opting for products that help them take better care of their families and homes. With the shifting of consumer priorities as the health and wellness movement overshadows environmental concerns of the past, eco products are adapting their branding to emphasize the nurturing and safety of loved ones. [More]
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Score: 6
This Quarter and Warm Top 4 Examples: 1,464 Total Clicks Date Range: Jul 15 - Oct 16
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Consumers refuse to compromise strength in their pursuit of cleanliness
Implications - As consumers increasingly educate themselves on the impacts of the ingredients used not only in their food but also in their homes, they begin to search for products that offer toxin-free replacements for the trusted cleaners and soaps they’re already used to. Consumers are not willing to compromise on efficiency however, resulting in a growing market for eco cleansers that demonstrate that they can be just as powerful without the use of harsh chemicals. [More]
Score: 7.2
This Quarter and Warm Top 5 Examples: 6,212 Total Clicks Date Range: Jun 15 - Sep 16
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Healthy consumers seek baked goods that use alternative ingredients
Implications - The ongoing health wave is influencing packaged goods brands, as well as dining venues to offer treats and pastries that are vegan-friendly, organic and appeal to consumers with dietary restrictions. This opens indulgences up to consumers who are strictly prioritizing health, permitting both the flavor and experience typically associated with baked goods. This speaks to the need to consume experiences, as well as products. [More]
Score: 6.1
This Quarter and Warm Top 6 Examples: 2,479 Total Clicks Date Range: Jun 15 - Sep 16
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Parents turn to vlogs and social platforms for helpful everyday tips
Implications - Whether pre-planning for parenthood or learning as they go, Millennial parents are turning to media platforms and online tutorials as a source for parenting tips. Seeking a more realistic and authentic go-to guide, consumers are opting for podcasts and blogs as a means to get a more unfiltered view of what it’s like to be a parent. This speaks to a need for more social forms of parenting, but also the importance of unfiltered sources of media. [More]