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Score: 4.7
This Week and Untested Top 4 Examples: 6,036 Total Clicks Date Range: Apr 13 - Feb 15
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Parents turn to playful cleaning products to encourage participation
Implications - Delegating household chores can be challenging, particularly with kids, which is why parents are turning to playful cleaning tactics to encourage involvement. Using adolescent aesthetics and toy-like designs, these products make household organization more appealing and create a more engaging and entertaining way to manage day-to-day tasks. [More]
Score: 7
This Week and Warm Top 4 Examples: 21,436 Total Clicks Date Range: Dec 13 - Feb 15
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Seeking more than just maintenance, consumers turn to dual-functioning lenses
Implications - Moving beyond traditional vision correction offerings, consumers are turning to multi-functional alternatives for appeal. Offering prescription lenses that increase value through health benefits or even high-tech components, brands are seeking to not only enhance consumer vision, but also make the process of maintaining health more appealing. [More]
Score: 6.1
This Week and Mild Top 4 Examples: 9,300 Total Clicks Date Range: Nov 14 - Feb 15
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Consumers turn the process of gift-giving and decorating into an activity
Implications - Many holiday purchases are made for either gifting or decor purposes. Consumers looking for a way to scale back on costs, while providing a great experience, are turning to DIY projects. This approach is not only more cost-effective, it also provides a group bonding activity for consumers, signifying a willingness to trade off convenience for the sake of ritual. [More]
Score: 5.9
This Week and Mild Top 4 Examples: 2,973 Total Clicks Date Range: Sep 14 - Feb 15
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Consumers attempt to lower waste production by opting for greeting card alternatives
Implications - Understanding that holidays such as Valentine's Day contribute to a significant increase in annual waste production, eco-conscious consumers are searching for alternatives to the traditional greeting card. Whether it's in the form of recycled items, or sentimental products with more permanence, this shift reflects a consumer willingness to abandon convention in favor of more sustainable rituals. [More]
Score: 5.8
This Month and Mild Top 4 Examples: 3,432 Total Clicks Date Range: May 14 - Feb 15
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Shareable meals are cleverly designed with bite-sized sections
Implications - Though more and more consumers are eating meals alone, there's still exists a desire for creative, easy-to-share meals. Making the act of sharing meals more experiential, playfully designed communal meals that can easily be separated into smaller, bite-sized pieces delight consumers. Through novelty, this approach to meals provides incentive for consumers to purchase foods for sharing. [More]
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Score: 7.5
This Month and Warm Top 4 Examples: 7,264 Total Clicks Date Range: Sep 14 - Feb 15
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Consumers seek more attainable forms of luxury in their dining experiences
Implications - While gourmet food options are becoming more accessible for at-home consumption, consumers still relish the opportunity to indulge outside the home. Brands that can offer accessibility along with a luxury experience and gourmet menu are a step ahead of the curve, catering to a consumer who wishes to instantly gratify their taste cravings in an environment that speaks to convenience and comfort. [More]
Score: 6.7
This Month and Warm Top 4 Examples: 3,046 Total Clicks Date Range: Aug 14 - Feb 15
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Men are taking a more active role in child-rearing
Implications - As the conversation on gender equality continues, men are willingly stepping into domestic child care roles. Masculinity has come to be redefined by fatherhood, with less importance placed on providing financially, and a greater emphasis placed on providing care. This lends to a new form of masculinity -- even outside of fatherhood -- based in nurturing and expressing. [More]
Score: 7.5
This Month and Warm Top 4 Examples: 9,058 Total Clicks Date Range: Jun 14 - Feb 15
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Consumers opt for dual-purpose products to make clean up simpler
Implications - The modern consumer prioritizes efficiency when it comes to a multitude of tasks, especially chores like cleaning, which is being supported with dual-purpose products. Designed to either eliminate a step or another product altogether, the innovations support consumers' shifting towards a lifestyle that requires efficiency in all aspects. [More]
Score: 5.5
This Month and Mild Top 4 Examples: 2,791 Total Clicks Date Range: Feb 14 - Feb 15
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Consumers search for collective audio experiences
Implications - The ubiquity of personal devices has made listening to music an often isolated experience. While this system might be perfect for daily commutes, consumers continue to crave a way to share their musical tastes and preferences. Products designed to encourage this approach to music reflect a consumer desire for communal experiences and a way to share content. [More]
Score: 5.8
This Month and Mild Top 4 Examples: 3,224 Total Clicks Date Range: Feb 14 - Feb 15
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Foodie culture and adventurism collide in travel for the risk-taking elite
Implications - Consumers with a literal taste for adventure are being targeted with tourist destinations that blend escapism with gourmet food experiences. This further extension of foodie culture creates an apparent connection between an adventurous palate and personality, and satisfies with experiences that entertain multiple senses at once. [More]