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Trend Hunter Dashboards
Score: 5.7
This Month and Mild Top 4 Examples: 4,838 Total Clicks Date Range: Jan 12 - Sep 14
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Seeking to maintain excitement, aging consumers turn to youthful activities
Implications - While old age often comes with connotations of being a stage of life that lacks excitement, a shift toward more positive views of retirement has consumers seeking out new ways to maintain a thriving social life. Activities like online dating and gaming events combine entertainment with a desire to maintain aspects of one's youth, even in old age. [More]
Score: 7.5
This Month and Hot Top 4 Examples: 5,420 Total Clicks Date Range: Oct 13 - Sep 14
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A desire for social interaction has consumers turning to group discount options
Implications - Seeking to balance budget-conscious strategies with social experiences, consumers are turning to communal discount activities. Providing incentives for shared activities, retailers are offering cost-saving experiences that don't sacrifice social engagements, speaking to a desire to maintain personal indulgences, even with financial cutbacks. [More]
Score: 6.9
This Month and Warm Top 4 Examples: 8,027 Total Clicks Date Range: Jan 12 - Sep 14
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Consumers turn to unconventional apologetic techniques to avoid interaction
Implications - Seeking to bypass the traditionally uncomfortable experience of having to say sorry, consumers are opting for eccentric apology tactics to avoid face-to-face interaction. Using outsourced services and social media to express remorse, consumers are trading in face-to-face engagement for more unusual techniques, reflecting a rise in alternative forms of self-expression. [More]
Score: 5.8
This Quarter and Warm Top 4 Examples: 2,590 Total Clicks Date Range: Jul 13 - Aug 14
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Consumers turn to apps and online sites for platonic relationships
Implications - Fostering relationships in a more social environment, consumers are turning to apps and online sites to find more than romantic courtships. Allowing individuals to connect and test bonds through mobile devices, these innovations speak to a desire for a more digitally dependent way of creating friendships. [More]
Score: 7.5
This Quarter and Warm Top 4 Examples: 9,116 Total Clicks Date Range: Apr 14 - Aug 14
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As eco-conscious consumers grow their own produce, easy utilities offer guidance
Implications - The eco movement is seeing an increasing number of consumers grow their own produce, which is being supported with gardening tools designed for the novice gardener. Focused on ease of use, the innovations use digital connectivity or prepackaged seeds to make the task more approachable for younger generations with limited knowledge of how to cultivate plants. [More]
Trend Hunter Services
Score: 6.4
This Quarter and Mild Top 4 Examples: 9,928 Total Clicks Date Range: Aug 12 - Aug 14
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Adding humor to sentimentality, consumers turn to pop culture-inspired cards
Implications - As pop culture references grow in popularity both on and offline, products, even those of a sentimental nature, are receiving a meme-inspired overhaul. Using movie references and catch phrases to add a lighthearted approach to methods of gratitude and appreciation, these cards represent a more casual take on acknowledgement. [More]
Score: 6.4
This Quarter and Warm Top 4 Examples: 10,882 Total Clicks Date Range: Sep 12 - Aug 14
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A desire for privacy has consumers turning to blunt solitary techniques
Implications - As social media encourages consumers to be more open and expressive, those who are more naturally introverted are reacting to products to keep things quiet. Seeking methods of privacy, consumers are turning to brazen disguises to blatantly showcase a desire for isolation. Such techniques signify a growing emphasis on personal needs rather than outward interaction. [More]
Score: 6.9
This Quarter and Warm Top 4 Examples: 35,923 Total Clicks Date Range: Dec 13 - Aug 14
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Consumers shift to prefer simplicity over opulence in retreats and day spas
Implications - While traditional spa retreats focus on providing luxury, the modern consumer is shifting to prefer simplicity for relaxation. A desire to disconnect from the everyday and focus on simple pleasures is seeing consumers opt for day spas and getaways that stray further from the beaten path than ever before. [More]
Score: 6.8
This Month and Warm Top 4 Examples: 4,814 Total Clicks Date Range: Feb 14 - Sep 14
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Consumers look to celebrate real world interaction by limiting time online
Implications - Consumers are accustom to doing everything online, but as technology becomes even more ubiquitous, solutions to limit time online are rising. The quest to spend time offline signifies consumer preference for real-world experiences, but also a desire for balance between modern conveniences and simplicity. [More]
Score: 7.8
This Quarter and Warm Top 4 Examples: 31,025 Total Clicks Date Range: Aug 13 - Jul 14
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Urban consumers become obsessed with the simplicity of farm life
Implications - The number of people living in urban locations is rising on a global scale, which has created a disconnect for many consumers who crave the simple life. Highlighting the aesthetic of farm life, fashion brands are appealing to consumers with a lifestyle far beyond what's considered to be glamorous. This adds a cultured element to a lifestyle that, though ideal for some, otherwise does not communicate the status consumers aspire to. [More]