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Score: 8.7
This Week and V. Hot Top 4 Examples: 32,664 Total Clicks Date Range: Feb 13 - Apr 14
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Panning love, consumers make fun of those that express feelings openly
Implications - While the number of ways to show one's love in society is seemingly endless, innovations that make a mockery of affectionate behavior are on the rise in a variety of markets. Consumers are taking to social media and poking fun at holidays to present disdain for the overarching sense of happiness in culture. [More]
Score: 5.7
This Month and Mild Top 4 Examples: 2,834 Total Clicks Date Range: May 13 - Apr 14
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Gamers revert to mundane roleplay
Implications - The rise of virtual simulation in gaming has evolved to new heights with controller-less consoles and innovations that place players as far into a game as possible, but the advancements have brought about a new level of apathy that's showing up in new games, which simulate the mundane nature of real life. [More]
Score: 8.4
This Month and Warm Top 4 Examples: 35,207 Total Clicks Date Range: Jun 13 - Apr 14
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Prison life enters marketing as demand for consumer rebellion rises
Implications - As the cultural attitude toward law breaking becomes more lax with specific regard to media and celebrity culture, trouble with the law and being sent to prison is being rebranded as acceptable, tasteful and even celebratory market-wide. This acceptance of shortcomings welcomes those on the sidelines of society back into relevancy and lowers the standard for acceptable behavior amidst younger generations. A fascination with incarceration signifies a true extension and fruition of the "bad boy" image that has been played up previously, but never idolized in such blatancy. [More]
Score: 8.1
This Month and Warm Top 4 Examples: 27,369 Total Clicks Date Range: Jul 13 - Mar 14
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As families become more disconnected, brands respond with kin-based branding
Implications - As the family home becomes increasingly digitalized, the disconnection between members of a household is creating a generation that lacks the same familial relationships of years past. Attempting to speak to this longing for more intimacy with family members, brands are highlighting siblings and families as a means of marketing to correlate product consumption to filling emotional voids. Family households aside, the stark increase in those living alone over the age of 30 in North America is creating a disconnect that brands are scrambling to appeal to. [More]
Score: 6.1
This Month and Warm Top 4 Examples: 2,789 Total Clicks Date Range: Aug 13 - Mar 14
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Seeking a release from everyday stresses, students turn to apps for guidance
Implications - With students and grads often facing immense amounts of pressure and expectations during school, dealing with stress and anxiety levels can often become too overwhelming. Seeking methods of relief that are efficient and accessible, youths are turning to mobile apps for high-tech solutions to such things as insomnia and disorganization. The use of digital technology to aid personal obstacles reflects a turn toward increased mobile assimilation. [More]
Trend Hunter Services
Score: 9
This Quarter and V. Hot Top 4 Examples: 65,412 Total Clicks Date Range: Jan 12 - Mar 14
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Fatherly photography suggests a shift toward more familial roles for men
Implications - With women becoming more independent and career-focused due to more open and encouraging educational opportunities, men have subsequently faced a shift in gender roles, integrating themselves into more familial responsibilities that were once dominated by the opposite gender. Reflecting a shift in gender expectations, fatherly photography showcases a turn toward more domestic roles for men, echoing a transformation of traditional familial frameworks. [More]
Score: 9.1
This Quarter and Hot Top 4 Examples: 51,130 Total Clicks Date Range: Feb 13 - Mar 14
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Aiming to increase productivity, open space offices help foster team mentality
Implications - With technological distractions resulting in motivational challenges for workers, efforts are shifting toward more community-based approaches to help ignite personal growth. Offices that feature open concepts and loft designs help to provide a more communal and engaging workplace environment, combining contemporary aesthetics with the power of social connection and ultimately, social approval. [More]
Score: 7.3
This Quarter and Warm Top 4 Examples: 10,006 Total Clicks Date Range: Jul 13 - Mar 14
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Public exercise spaces allow workout buffs to stay socially connected
Implications - With digital media and social networking resulting in consumers becoming more active in the social sphere, efforts to make traditionally private activities more communal serve to engage individuals on a more interactive level. Gym offices and active subway stops offer exercise opportunities in a more interactive manner, combining methods of movement with the need to stay socially connected. [More]
Score: 8.8
This Quarter and V. Hot Top 4 Examples: 85,610 Total Clicks Date Range: May 13 - Mar 14
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Helpful survival kits cater to consumers looking to divert emergencies
Implications - With television shows and movies often depicting mass states of panic, consumers are looking to take more preventative measures to ensure a simpler, stress-free life. Survival kits that help prepare individuals for the outdoors or impending apocalypse provides useful tools and gadgets that will make emergency situations less hectic, catering to a generation preoccupied with planning and anticipating events. [More]
Score: 9.7
This Quarter and Viral Top 4 Examples: 276,562 Total Clicks Date Range: Dec 12 - Mar 14
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Mobile homes receive a lavish redesign to reflect a demand for convenience
Implications - With mobile travel becoming a more alluring option to those who desire familial bonding, efforts to make on-the-road experiences more comforting has prompted more lavish motor home designs. Adding conveniences of home to mobile travel units allows consumers to enjoy the unexpected adventures of portable living with the desire for accessible, at-home amenities. [More]