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Score: 7.2
Recent and Warm Top 4 Examples: 3,592 Total Clicks Date Range: Aug 14 - Nov 14
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The outerwear market sees consumers expecting more payoff with less material
Implications - As new clothing materials emerge, giving designers more efficient and warmer tools to work with, consumers are looking to wear winter gear that sacrifices extra bulk without giving up comfort. Transforming winter gear into something easier to both pack and wear, this shift speaks to heightened aesthetic demands that consumers are putting on function-focused fashion. [More]
Score: 5.4
Recent and Mild Top 3 Examples: 3,428 Total Clicks Date Range: May 12 - Nov 14
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Bedroom products get a food-inspired overhaul for consumers craving novelty
Implications - Seeking escapism in the everyday, consumers are turning to food-focused intimacy products for a sense of excitement and novelty. This shift toward intriguing and obscure variations on traditional products denotes a preference for adventurism in a wide variety of everyday activities. [More]
Score: 5.8
Recent and Warm Top 4 Examples: 2,422 Total Clicks Date Range: Jan 14 - Nov 14
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As apps make banking more accessible, budgeting comes to the forefront
Implications - With banking apps becoming popularized, consumers are armed with more information about their financial standing than ever before. This automated and convenient approach to banking lends nicely to the budget-conscious consumer, who can use these apps to set goals and track spending easily. [More]
Score: 5.9
Recent and Mild Top 4 Examples: 2,602 Total Clicks Date Range: May 14 - Nov 14
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Offering convenience, brand-specific digital payment systems encourage loyalty
Implications - Retail and QSR brands are turning to company-specific payment apps to ensure that existing customers keep returning. Providing a more streamlined in-store experience by consolidating loyalty program perks and payment, this customization of the ease-of-payment shift highlights the branding opportunity companies have when it comes to emerging technology. [More]
Score: 7.9
This Month and Hot Top 4 Examples: 8,354 Total Clicks Date Range: Sep 14 - Oct 14
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Consumers flock to services that outsource even rudimentary tasks
Implications - Anything consumers can do to automate an aspect of daily life is being coveted, which is supported by the rise of outsource services for everything from laundry to texting. As work schedules continue to become more hectic, consumers will likely opt for convenience, even at a price, in everyday life. [More]
Trend Hunter Services
Score: 7.8
This Quarter and Hot Top 4 Examples: 11,805 Total Clicks Date Range: Jul 12 - Oct 14
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Consumers turn to tech in retail to obtain the exact product they want
Implications - With food allergies and dietary restrictions being a paramount concern for many consumers, brands are upgrading retail and restaurant locations for patrons to order or modify as necessary. As consumers become more accustomed to tech in all aspects of daily life, this shift provides enhanced accommodation. [More]
Score: 6.9
This Quarter and Warm Top 4 Examples: 5,428 Total Clicks Date Range: May 14 - Oct 14
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The peer-to-peer economy becomes supported by apps for travel or leisure
Implications - The influx of consumers living in urban spaces has supported the boom of peer-to-peer culture, which is being streamlined via apps. As everything from ride sharing to travel becomes an opportunity for sharing, the incorporation of apps into the equation further leverages consumer control for decentralized ownership. [More]
Score: 5.3
This Quarter and Mild Top 4 Examples: 5,093 Total Clicks Date Range: Sep 13 - Oct 14
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A desire for novelty has consumers seeking out eclectic hygiene products
Implications - Adding an element of humor to everyday hygiene practices, consumers are turning to eccentric health products for amusement. Referencing pop culture themes, innovations like this use unexpected aesthetics to add interest to everyday routine. This reflects a desire for excitement and novelty even with respect to mundane tasks. [More]
Score: 5.5
This Quarter and Mild Top 4 Examples: 2,822 Total Clicks Date Range: May 13 - Oct 14
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Seeking to maintain and create new bonds, consumers turn to mobile apps
Implications - Using technology as a form of bonding, consumers, particularly young people, are turning to apps to help foster and maintain friendships. Helping to track whereabouts and even test the strength of bonds, friendship apps serve to make connections between peers more efficient, reflecting a need to keep track of personal relationships in a more streamlined manner. [More]
Score: 6
This Quarter and Warm Top 4 Examples: 3,010 Total Clicks Date Range: Sep 14 - Oct 14
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Seniors embrace aspects of millennial lifestyle for an enhanced retirement
Implications - While it's often said that the elderly will refute the advancements of the next generation, the opposite is taking place as things like ride sharing and apps are embraced by seniors. Making the most of retirement and aging, seniors are treating their twilight years as a time to expand cultural horizons. [More]