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Score: 6.9
This Week and Warm Top 4 Examples: 5,991 Total Clicks Date Range: Jul 14 - Jul 15
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Beverage delivery services offer up coffee goods for java enthusiasts
Implications - Beverage delivery services are embracing the coffee market in an effort to meet the culinary tastes of beverage enthusiasts. This subscription sphere falls squarely within an emerging category of custom deliveries that, beyond drinks, provides convenient, tailored offerings. This is in line with the interests of young consumers, who expect a made-to-order approach. [More]
Score: 4.9
This Week and Untested Top 4 Examples: 2,451 Total Clicks Date Range: Jan 14 - Jul 15
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Traditional insect repellent concepts receive modern, digitized updates
Implications - Traditional approaches to insect repelling delivered through sprays are being reinterpreted with modern updates that are digitizing this sector. In addition to making this sphere all the more sophisticated, this embrace of technology also allows brands to sync products and services with the demands of connected consumers. [More]
Score: 7.5
This Week and Warm Top 4 Examples: 5,026 Total Clicks Date Range: Jan 15 - Jul 15
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Wearable devices provide enhanced sleep with advanced digital functions
Implications - In response to millennials becoming increasingly preoccupied with health considerations, tech brands are developing wearable devices that target and improve sleep. Outside of the sleep sphere, the digitization of wellness is aligned with the current merging of personal care with tech tools suited to young audiences. [More]
Score: 5.6
This Week and Warm Top 4 Examples: 972 Total Clicks Date Range: Mar 14 - Jul 15
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Babies star in narrative TV ads that emotionally connect brand and consumer
Implications - Emotionally engaging television commercials starring newborn babies are an efficient way for brands to market themselves as essential catalysts in the important moments of an individual consumer's life. Targeted at parents and grandparents, this strategy seeks to align the use of a particular product or service with the crucial early stages of development. Given the eagerness of the modern parent to provide the best care, brands are able to position themselves alongside a young parent's new set of priorities. [More]
Score: 7.4
This Month and Warm Top 4 Examples: 10,101 Total Clicks Date Range: Jan 14 - Jul 15
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Eclectic, pastel-infused stationery adds a bit of whimsy to note-taking
Implications - Eclectically designed stationery infuses the note-taking process with a sense of whimsy that channels the artisan aesthetic. Lighthearted designs and inspirational quotes adorn pastel-colored notebooks in a way that reminds the consumer of play more than the rigid world of work. In utilizing tools that are pleasantly designed, consumers are able to reclaim the work process and infuse it with meaning. [More]
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Score: 6.5
This Month and Warm Top 4 Examples: 4,051 Total Clicks Date Range: Oct 14 - Jul 15
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Sanitation products for women cater to environmentally conscious shoppers
Implications - Hygiene products for women are featuring eco aspects that merge self-care with environmentalism. The application of new, green takes on traditional services and products allows brands to connect with young, informed consumers who typically make purchases according to ethical considerations. [More]
Score: 6.3
This Month and Mild Top 4 Examples: 7,402 Total Clicks Date Range: Jan 14 - Jul 15
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Consumers take tech-free refuge in simple office products
Implications - A natural response to the overwhelming digital age, consumers seek refuge in analog stationery and office supplies that offer simplicity in comparison to their digital counterparts. Rather than integrating the two realms, consumers find solace in the practice of note-taking on physical office supplies as a distraction-free expression of self. [More]
Score: 6.1
This Month and Mild Top 4 Examples: 1,967 Total Clicks Date Range: Jan 15 - Jul 15
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LGBTQ acceptance is reflected in family-friendly representations
Implications - Reflective of society's changing attitudes toward the LGBTQ community and their rights, products and media are shifting to introduce diversity to children and families at a younger age. This appeals to contemporary parents looking to educate children on diversity, especially among young Millennial families, who tend to be more tolerant. [More]
Score: 8.7
This Month and Hot Top 4 Examples: 32,480 Total Clicks Date Range: Mar 14 - Jul 15
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Contemporary bicycles offer expansive storage features for eco-conscious millennials
Implications - Emerging bicycle designs are offering a variety of enhanced and expanded cargo components for busy cyclists looking to transport more than just themselves from one point to another. This serves the urban millennial, who has exhibited an affinity for an active lifestyle with an eco-friendly focus. [More]
Score: 8.9
This Month and V. Hot Top 4 Examples: 10,857 Total Clicks Date Range: Jul 15 - Jul 15
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Alcohol brands reach out to consumers directly with temporary, themed bars
Implications - Branded pop-up bars are serving as memorable face-to-face interactions with consumers that often elevate a product or service with an aspirational lifestyle aesthetic. Popping up inside permanent establishments or at events, branded pop-up bars are an important tool for reaching target demographics in an experience-based fashion that doesn't rely on digital accessibility. [More]