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Score: 7.8
This Quarter and Hot Top 6 Examples: 9,093 Total Clicks Date Range: Nov 15 - Feb 17
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Increasingly humanized A.I. establishes widespread trust in technology
Implications - In today’s culture of digital migrants raising digital natives, there is not only an increasing reliance on hyperconnectivity, but also a shift towards endearment and full acceptance of technological presence within the roles of caretakers and safety providers. As artificial intelligence becomes increasingly humanized, we begin to recognize a spreading of unquestionable trust in technology as part of the home and even as part of the family. [More]
Score: 8.3
This Quarter and Warm Top 5 Examples: 19,981 Total Clicks Date Range: Nov 15 - Feb 17
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Consumers consciously create cozy spaces that emphasize enjoying the home
Implications - Inspired by the Danish manifesto for cozy comfort, consumers in warm and cold countries alike are looking to surround themselves with plush fabrics, warm textures and soft furnishings that embrace users in a cushy hug. An extension of the style of Japanese minimalism popularized by Marie Kondo, the emerging prevalence of Hygge demonstrates a desire in consumers to surround themselves with objects that bring joy while increasing a sense of mindfulness in the home. [More]
Score: 5.3
This Quarter and Mild Top 5 Examples: 1,735 Total Clicks Date Range: Feb 16 - Jan 17
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Ads appeal to young parents through sentimental family narratives
Implications - Beginning to encounter the unique challenges and uncertainties that come along with entering parenthood, many Millennials are finding solace in sentimental narratives of family. Particularly as today’s model of the modern family sees dramatic shifts away from norms of the past, brands look to pull on the heartstrings of young parents through emotional stories of family tradition. [More]
Score: 5.2
This Quarter and Mild Top 5 Examples: 2,643 Total Clicks Date Range: Jan 16 - Jan 17
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Safety features prevent common dangers associated with home appliances
Implications - As technology integrates into nearly every aspect of the home, the priorities of new families, particularly with regards to the safety of their loved ones, start to take precedence over mere convenience and ease. Smart appliances increasingly incorporate built-in safety features while older home electronics are being retrofitted with extra levels of precaution, offering peace of mind to anxious homeowners. [More]
Score: 6.3
This Quarter and Warm Top 6 Examples: 4,428 Total Clicks Date Range: Aug 15 - Jan 17
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Futuristic meal replacement concepts entice time-starved consumers
Implications - While much of the conversation seems to focus on the wellness lifestyle obsession, an emerging group of consumers interested merely in absorbing one's required daily nutrients in the most efficient way possible are embracing futuristic meal replacement plans. This progression highlights the ability of modern consumers to construct lifestyles of their own liking, such a freedom includes previously unthinkable concepts such as the choice to save time by avoiding conventional meals, whether or not this results in opting out of such shared experiences as dining. [More]
Score: 5.1
This Quarter and Mild Top 4 Examples: 1,447 Total Clicks Date Range: Jun 16 - Jan 17
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Public spaces prioritize inclusive well-being through increased accessibility
Implications - As inclusivity and social justice continue to dominate social consciousness, public accessibility increasingly involves more leisurely and interactive activities as communities take pride in taking care of and nurturing the differently abled. Making recreational pastimes more readily available takes priority, particularly as the mental health movement generates awareness to the direct link between happiness and personal well-being. [More]
Score: 5.7
This Year and Mild Top 6 Examples: 7,459 Total Clicks Date Range: May 14 - Dec 16
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Consumers target sinus issues acutely with inventive inhaler devices
Implications - As consumers look for easily portable solutions to combat sinus issues encountered particularly in overpopulated urban centers, many are opting for reactive devices that can easily be used during transitory periods such as the daily commute. In addition to highlighting the relevance of daily consumer experiences such as the global commute, this shift suggests that individuals are looking for ways to offset the negative impact of pollution that is likely inescapable. [More]
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Score: 5.9
This Year and Warm Top 6 Examples: 5,651 Total Clicks Date Range: Feb 15 - Dec 16
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Face-to-face games take on crude themes to grab attention and entertain
Implications - Despite their wholesome, family-oriented history, face-to-face games are taking on more daring, crude themes. Occurring in toys for intended for both adults and children, the popularity of this approach sheds light on consumers of all ages being open to barrier-crossing, unique products. [More]
Score: 5.2
This Year and Mild Top 5 Examples: 5,611 Total Clicks Date Range: Sep 14 - Nov 16
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To parallel the wellness craze, brands introduce kid-centric health aids
Implications - As Millennials enter adulthood, their tendency to prioritize personal health and wellness is reflected onto their children. This manifests specifically with probiotic supplements for developmental reasons. This signifies a new approach toward parenthood and health in general that skews toward age specificity. [More]
Score: 6.8
This Year and Warm Top 5 Examples: 51,589 Total Clicks Date Range: Jun 15 - Oct 16
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Consumers plan meals using systems that avoid food waste
Implications - Consumers are embracing services that enable them to purchase ingredients portioned per recipe in order to avoid unnecessary food waste and that tap into the desire for hyper-convenience. This progression to recipe-restricted purchasing represents the desire for simplicity and curation, as well as the interest in living sustainably. [More]