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Score: 6.9
Recent and Warm Top 4 Examples: 2,578 Total Clicks Date Range: Mar 15 - Aug 15
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Social influencers resonate with consumers through themes of self-improvement
Implications - Many bloggers, vloggers and social influencers have achieved recognition by tackling themes of self-improvement in their content, a subject that remains important even as they expand their scope. The brands and media outlets that are partnering with these creators understand the need for safe spaces to facilitate the exchange of advice, ideas and tips. The theme of personal betterment further reinforces the idea that young people favor more approachable role models. [More]
Score: 6.1
This Week and Mild Top 4 Examples: 11,339 Total Clicks Date Range: Sep 13 - Aug 15
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Pop cultural expressions embrace the satirical side of indifference
Implications - Despite the more negative points that come with indifference, pop cultural outlets are displaying an interest in humorous expressions of apathy. This is aligned with the Millennial demographic, that has often been criticized for lacking a solid ethic and drive. Brands that target comedic elements related to this age group will be able to display a more human side, one that is of mass appeal to young consumers who appreciate honesty. [More]
Score: 6.9
This Week and Warm Top 4 Examples: 14,198 Total Clicks Date Range: Apr 14 - Aug 15
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Modern media's portrayal of parenting places emphasis on satirical elements
Implications - In contrast to the serious portrayal of parenthood that is often tied to child rearing, modern media is approaching the subject with a lighthearted feel. Adopting a satirical tone helps brands establish bonds with today's consumer, who frequently opts for authenticity above the sugar coating of difficult scenarios. Applying a truthful approach in all industries will gain this audience's respect. [More]
Score: 6.8
This Month and Warm Top 4 Examples: 3,580 Total Clicks Date Range: Oct 14 - Aug 15
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Shopping apps shine light on responsibility for mindful Millennials
Implications - The Millennial passion for responsible living is influencing a rise in conscientious shopping apps that account for both personal and public factors. Contributing to a prominent culture of mindful consumerism allows brands to maintain a sense of awareness that young critics claim is often lacking when it comes to commercial ventures. Challenging this assumption will help solidify bonds between young shoppers and brands. [More]
Score: 7.4
This Month and Warm Top 4 Examples: 2,993 Total Clicks Date Range: May 15 - Aug 15
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Gift-giving makes use of high tech devices and services
Implications - The modern approach to gifting is taking notes from the tech sphere via presents merged with high-tech devices and services. Considering just how familiar digital natives are with the digital world, it follows that even in the most personal spheres, automation now reigns supreme. This reality will continue to shape brand output, especially given the constant release of smart gadgets and systems. [More]
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Score: 7
This Month and Warm Top 4 Examples: 5,929 Total Clicks Date Range: Feb 15 - Aug 15
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Refreshment concepts become safer and more comfortable for conscious consumers
Implications - Ergonomics are going far beyond the furniture sector with new beverage concepts leaning towards comfort and safety. This responds in large part to a current consumer fascination with wellness that comes of scientific information readily available online. By satiating a popular appetite for health, brands are meeting shopper preferences. [More]
Score: 5.9
This Month and Mild Top 4 Examples: 2,429 Total Clicks Date Range: Feb 14 - Aug 15
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Consumers pressed for time are addressed with lineup estimation tools
Implications - Busy consumers consumed with packed schedules are now being catered to with tools tracking lineups and dense crowds. Though this is primarily dominated by the tech sphere, diverse time-saving innovations are central to the modern young consumer, who places a strong value on convenience. [More]
Score: 8
This Month and Warm Top 4 Examples: 9,366 Total Clicks Date Range: Jun 14 - Aug 15
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Brands targeting mothers turn to all things high end for modern parents
Implications - E-commerce channels are birthing a new generation of modern mothers who are well-versed in high-end consumer offerings. As such, brands catering to this demographic are developing upscale products for young female parents who, in contrast to established norms, are replacing frugality with luxury. This niche will be appreciated by millennial families who are more affluent than their younger counterparts. [More]
Score: 7.2
This Month and Warm Top 4 Examples: 2,463 Total Clicks Date Range: Jan 15 - Aug 15
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Brands connect with millennial parents through marketing transparency
Implications - As millennials begin to have children of their own, many of the values associated with the demographic are carried over into parenting purchases. In the hopes of building trust among young millennial parents, brands are highlighting a dedication to health and sustainability with comedic, honest representations of the complexities of modern parenting. [More]
Score: 7
This Month and Warm Top 4 Examples: 2,136 Total Clicks Date Range: May 15 - Aug 15
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Transcendental motifs receive modern updates for the connected consumer
Implications - The ubiquity of technology is spilling into the spiritual sector as digital platforms embrace new age themes. By making this category instantly accessible, brands are entering an emerging market. Implications extend beyond this category as related smart systems continue to address the needs and wants of connected, tech-savvy consumers. [More]