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Score: 8.4
Recent and Hot Top 4 Examples: 13,648 Total Clicks Date Range: Apr 13 - Apr 15
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Consumers search for ways to make gardening more accessible
Implications - Consumers looking to ease themselves into gardening are opting for kits and pre-assembled materials to simplify the process. Cultivating a green thumb can seem like a daunting task to some inexperienced consumers, so products that offer convenience and accessibility are greatly sought after. Gardening kits and the like ultimately serve to remind us that there are non-tech solutions for streamlining lifestyle and leisure activities. [More]
Score: 7.6
Recent and Warm Top 4 Examples: 13,156 Total Clicks Date Range: Jan 13 - Apr 15
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Consumers seek out eco-friendly gardening tools
Implications - Gardening is an eco practice in and of itself, but consumers who want to take it one step further are opting for environmentally friendly tools and practices, such as solar-powered appliances or sustainable packaging. This shift reveals that it's not enough for consumers to partake in eco-related activities; it's also important that the process itself is, from start to finish, environmentally conscious as well. [More]
Score: 7.3
Recent and Warm Top 4 Examples: 19,363 Total Clicks Date Range: Jan 15 - Apr 15
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Gardeners search for ways to give back
Implications - Both novice and veteran gardeners are expressing an interest in giving back to their community. Whether they're partaking in urban gardening initiatives, community-wide projects or smaller-scale, at-home measures, gardeners recognize the benefits of the practice and wish to share the wealth. On a broader scale, this shift reflects a desire on the part of eco-conscious consumers to educate others through actionable, results-based methods. [More]
Score: 7.3
Recent and Warm Top 4 Examples: 106,865 Total Clicks Date Range: Oct 14 - Apr 15
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Brands that are open about insecurities resonate with consumers
Implications - The road to self-acceptance is by no means an easy one, and though many consumers are taking a celebratory approach to body image, this does not mean they are free from insecurity. Consumers are opting to expose, rather than conceal, these insecurities as a form of empowerment, and they appreciate brands that do the same. This shift reveals a desire for consumer-brand interaction that's open, honest and conducive to sharing. [More]
Score: 7.1
This Month and Warm Top 4 Examples: 6,126 Total Clicks Date Range: Apr 15 - Apr 15
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Plus-size fashion receives an overhaul spearheaded by consumers
Implications - Having long-since been shunned by the fashion industry, many plus-size consumers are taking matters into their own hands by creating garments, style blogs and online boutiques dedicated to the fuller-figured woman. These independent plus-size fashion ventures reveal that the industry is far from reaching body acceptance, and that plus-size consumers will go the extra mile to find the quality and variety they aren't seeing in mainstream fashion. [More]
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Score: 6.9
This Month and Warm Top 4 Examples: 3,810 Total Clicks Date Range: Jan 15 - Apr 15
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Consumers search for environmentally friendly cleaning solutions
Implications - In an effort to reduce their ecological footprint, eco-conscious consumers are opting for reusable, biodegradable cleaning materials. Consumers' growing interest in the health and well-being of the environment has translated into some major lifestyle adjustments, suggesting that the demand for sustainability will only continue to grow. [More]
Score: 6.5
This Month and Warm Top 4 Examples: 1,796 Total Clicks Date Range: Mar 15 - Apr 15
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Consumers opt for natural household products to stay eco-friendly
Implications - In order to avoid harsh chemicals found in the majority of cleaning products, many consumers are to switching all-natural, organic options and DIY alternatives. This switch signifies that consumers are willing to forego both convenience and cost-effectiveness in order to support the holistic health movement and live a more sustainable lifestyle. [More]
Score: 7.5
This Month and Hot Top 4 Examples: 2,975 Total Clicks Date Range: Feb 15 - Mar 15
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Products and services aim to foster a sense of togetherness during meals
Implications - With consumers' lives busier than ever, the sense of intimacy and togetherness that was once present during family meal-times is now dwindling. People are more likely to eat alone or while on-the-go, and even meals shared with family and friends are cut short or interrupted by a barrage of e-mails and phone calls. In order to rectify this situation, apps and products that encourage bonding and socialization during meals are on the rise, suggesting a desire for a return to family-focused ritual and tradition. [More]
Score: 8.2
This Month and V. Hot Top 4 Examples: 12,663 Total Clicks Date Range: Sep 14 - Mar 15
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Consumers search for subscription services that make everyday life easier
Implications - Consumers have always prioritized convenience, but nowadays, they're planning ahead for difficult situations with subscription services specifically geared towards making life easier. Ultimately serving as an alternate solution to routine annoyances, this shift in subscription services reveal that consumers are interested in avoiding and reducing stress using the least amount of time and effort. [More]
Score: 5.4
This Month and Mild Top 4 Examples: 1,453 Total Clicks Date Range: Mar 15 - Mar 15
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Boomers look for generation-specific forms of amusement
Implications - Many aging consumers have begun actively searching for forms of entertainment that speak to the boomer experience. Much of the entertainment industry is catering to a younger demographic, leading several boomers to produce generational exhibits, festivals and performances. The rise in boomer-specific entertainment indicates that consumers feel a sense of community when it comes to their generation. [More]