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Score: 6.8
This Week and Warm Top 4 Examples: 8,553 Total Clicks Date Range: Jan 13 - Dec 14
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Fathers are humorously represented in ads to showcase modern paternal figures
Implications - No longer considered an out-of-date parental figure, dads are taking the limelight in campaigns to showcase how paternal perceptions have changed. Featured in ads and commercials rapping and making witty pop culture comments, dads are being portrayed in a more youthful, involved manner. This reflects a shift toward more relaxed and easy-going attitudes toward parenthood. [More]
Score: 6.1
This Week and Warm Top 4 Examples: 5,696 Total Clicks Date Range: May 13 - Dec 14
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Dads turn to mobile apps to aid in everyday parenting
Implications - Taking on greater day-to-day responsibilities, dads, particularly those new to parenthood, are turning to digital applications for support. Seeking to bridge the disconnect often faced with child-rearing, men are using apps as a source for both preparation and guidance, helping to fulfill obligations in a more streamlined manner. [More]
Score: 6.3
This Month and Mild Top 4 Examples: 4,809 Total Clicks Date Range: Jul 14 - Dec 14
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Speakers are integrated into functional, outdoor equipment for on-the-go use
Implications - Seeking to further integrate audio systems into everyday life, brands are turning to more functional adaptations to heighten accessibility. Integrating speaker systems and Bluetooth technology into skateboards and bike helmets, brands are turning to more exhilarating outdoor elements to add hype and functional appeal to traditionally single-purpose products. [More]
Score: 5.7
This Month and Mild Top 4 Examples: 2,888 Total Clicks Date Range: Apr 14 - Dec 14
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Couples turn to mobile apps for efficient wedding planning
Implications - Seeking to make special occasions like weddings easier to manage, consumers are turning to mobile apps and online services for streamlined efficiency. Replacing the need for in-person engagements, brides and grooms are using apps for activities like dress-shopping and finalizing appointments to make time-consuming experiences more convenient. These digital services allow individuals to engage in aspects of tradition in a more technologically adept way. [More]
Score: 8.3
This Month and Hot Top 4 Examples: 10,275 Total Clicks Date Range: Jul 14 - Dec 14
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The Internet of Things marks a shift towards a necessity for connectivity
Implications - Consumers prioritize convenience and automation in modern product design, which has accelerated the Internet of Things to new, unexpected levels. As connectivity transitions from ubiquitous to necessary for users, brands are integrating sensors and smart features to aid the shift towards completely connected lifestyles. [More]
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Score: 8.3
This Month and Hot Top 4 Examples: 28,897 Total Clicks Date Range: Oct 13 - Dec 14
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Wheelchair innovation expands boundaries for the differently abled
Implications - A new sense of independence is being gained by the differently abled as innovations that allow for adventurous excursions rise. Wheelchairs for rough terrain or mountain slopes expand what's possible for those with decreased mobility, which in turn opens up potential for other market segments for expansion. [More]
Score: 7.1
This Month and Warm Top 4 Examples: 4,301 Total Clicks Date Range: Aug 14 - Nov 14
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The outerwear market sees consumers expecting more payoff with less material
Implications - As new clothing materials emerge, giving designers more efficient and warmer tools to work with, consumers are looking to wear winter gear that sacrifices extra bulk without giving up comfort. Transforming winter gear into something easier to both pack and wear, this shift speaks to heightened aesthetic demands that consumers are putting on function-focused fashion. [More]
Score: 5.3
This Month and Mild Top 3 Examples: 3,638 Total Clicks Date Range: May 12 - Nov 14
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Bedroom products get a food-inspired overhaul for consumers craving novelty
Implications - Seeking escapism in the everyday, consumers are turning to food-focused intimacy products for a sense of excitement and novelty. This shift toward intriguing and obscure variations on traditional products denotes a preference for adventurism in a wide variety of everyday activities. [More]
Score: 5.7
This Month and Warm Top 4 Examples: 2,527 Total Clicks Date Range: Jan 14 - Nov 14
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As apps make banking more accessible, budgeting comes to the forefront
Implications - With banking apps becoming popularized, consumers are armed with more information about their financial standing than ever before. This automated and convenient approach to banking lends nicely to the budget-conscious consumer, who can use these apps to set goals and track spending easily. [More]
Score: 5.7
This Month and Mild Top 4 Examples: 2,989 Total Clicks Date Range: May 14 - Nov 14
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Offering convenience, brand-specific digital payment systems encourage loyalty
Implications - Retail and QSR brands are turning to company-specific payment apps to ensure that existing customers keep returning. Providing a more streamlined in-store experience by consolidating loyalty program perks and payment, this customization of the ease-of-payment shift highlights the branding opportunity companies have when it comes to emerging technology. [More]