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Score: 6.7
This Month and Warm Top 4 Examples: 2,947 Total Clicks Date Range: Dec 11 - Jan 16
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Mobile apps facilitate adult friendships through technology
Implications - Mobile applications that help individuals find friends as opposed to romantic partners are beginning to emerge following the success of dating apps such as Tinder. These applications speak to the difficulty of forging interpersonal relationships in modern adult life, and point to a consumer willingness in making meaningful connections through technology. Moreover, it also de-prioritizes the romantic union as the most essential. [More]
Score: 5.2
This Month and Mild Top 4 Examples: 798 Total Clicks Date Range: Oct 15 - Jan 16
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Hispanic millennials search for authentic representations in media
Implications - Though they are the recipient of growing media attention and marketing dollars, Millennial Hispanics are gravitating towards self-made content that is representational of their culture. Campaigns that feature social influencers or exclusive content resonate well with this consumer base, who is quickly developing big brand skepticism and learning to spot inauthentic forms of marketing. [More]
Score: 5.6
This Month and Mild Top 4 Examples: 2,786 Total Clicks Date Range: Dec 12 - Jan 16
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Board games centered around the family unit spark interest
Implications - Catering to the needs of families looking to make time spent "unplugged" more fun, companies are releasing board games specifically targeted toward the family unit. In today's digital age, many families romanticize the past, and aspire to live a life less dependent on technology. By capitalizing on this desire, games designed around that premise become all the more appealing to parents. [More]
Score: 6.5
This Month and Mild Top 4 Examples: 9,427 Total Clicks Date Range: Dec 14 - Jan 16
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Discerning consumers turn to modernized versions of gaming classics
Implications - Adding an unexpected element of sophistication to the category, board games are getting a hyper-modernized update, resulting in products that are almost unrecognizable. This artful approach to games broadens the appeal of these products to a more mature audience to accommodate the average gamer, who is in fact in their mid-to-late 30s. This pattern also falls in line with the increasingly popular approach to consumerism where consumers' are looking to acquire fewer, better quality items. [More]
Score: 8
This Month and Warm Top 4 Examples: 28,866 Total Clicks Date Range: Mar 15 - Jan 16
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Brands delight consumers with activations that recall childhood
Implications -In a time marked by overworked consumers turning to technology for stress management, brands are ingratiating themselves to consumers through play-driven events that provide a temporary moment of relief. A natural convergence of the so-called "kidification of adults" and the shift toward experiential marketing, such events engage consumers by appealing to their inner child and empowering them with a moment to "unplug." This progression demonstrates the power of youth marketing in appealing to older generations, as well as indicates the desire to stay youthful among boomers and Gen X. [More]
Score: 6.3
This Month and Warm Top 4 Examples: 1,639 Total Clicks Date Range: Jun 15 - Jan 16
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Consumers battle the paradox of choice with curated offerings
Implications - Travelers today often reject a pre-packaged experience based solely on the fact that it is "pre-packaged," and therefore lacking authenticity and flexibility. However, while consumers are after something more personal, they also recognize the paradox of choice. As a result, many brands are instead offering a highly curated experience with a select few avenues for customization. This approach allows consumers to exercise choice without being overwhelmed, and feel as though they are not only choosing the "best," but the even more enticing, "best for them." [More]
Score: 5.1
This Month and Mild Top 4 Examples: 1,163 Total Clicks Date Range: Apr 15 - Jan 16
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Consumers turn to local travel aids for an authentic experience
Implications - Though the majority of consumers book travel online, they continue to value a certain expertise when it comes to vacation planning. The nature of the expertise has shifted from formal or corporate entities, such as travel agents and tourist excursions, to more localized travel aids. In today's Instagrammable age, travelers are wary of having the same experience as everyone else. The desire for authenticity can more accurately be described as a quest for personalization and the search for the unique. [More]
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Score: 5.1
This Quarter and Mild Top 4 Examples: 914 Total Clicks Date Range: Apr 15 - Jan 16
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Internet culture informs the content of modern board games
Implications - Board games that cater to different fandoms or hyper-specific interests are emerging on the market. With the advent of crowdfunding initiatives, people no longer have to wait for products that reflect niche interests, leading to more experimental concepts in both mainstream and online ventures. Internet culture has created a consumer who is proactive about getting their needs met, both in terms of necessities and forms of play. [More]
Score: 6.6
This Quarter and Warm Top 4 Examples: 4,562 Total Clicks Date Range: Jul 14 - Jan 16
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Consumers embrace experiential, nightlife-inspired workout programs
Implications - Entertainment-infused fitness options are being embraced by youthful individuals unmotivated by traditional workout incentives. While many workout fads aim to blend work and play, nightlife-inspired fitness routines specifically infuse the experience with elements associated with the clubbing or bar experience. This shift is representative of the desire for unconventional service options that disguise hard work with experiential elements. [More]
Score: 7.3
This Quarter and Warm Top 4 Examples: 4,319 Total Clicks Date Range: Nov 15 - Jan 16
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Urbanites turn to space-saving solutions to grill
Implications - As consumers become more interested in educating themselves on different forms of food preparation, learning to grill becomes a pursuit for many. The urban consumer who is tight on space is turning to portable, dual-functioning grilling appliances and attachments. Accommodating products not only suggest that spatial limitations are a thing of the past; they also emphasize the urban consumer's growing interest in traditionally outdoor activities. [More]