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Score: 7
This Week and Mild Top 4 Examples: 2,199 Total Clicks Date Range: Mar 16 - Apr 16
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Brands tap into the self-care movement with rejuvenating spring events
Implications - Brands are looking to timeless themes of renewal in hosting spring-inspired events in store that serve as both a rejuvenating, rewarding experience and an opportunity for product interaction. A convergence of the preoccupation with self-care and the changing retail landscape, this progression demonstrates how consumers are looking to brands for tools that help them live their best lives. [More]
Score: 6.7
This Month and Mild Top 4 Examples: 3,066 Total Clicks Date Range: Jun 15 - Apr 16
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Consumers opt for whole-grain snacks that break convention
Implications - Moving away from conventional bar-form snacks, brands are emerging with healthful refreshments that mix up the format and provide sustenance without processed ingredients or sugary additives. This progression speaks to the reevaluation of priorities that creates an opportunity for brands to embed themselves into the consumers pursuit of health through diet. [More]
Score: 5.8
This Month and Mild Top 4 Examples: 3,427 Total Clicks Date Range: Apr 15 - Apr 16
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Yoga-based toys help parents cultivate mindfulness in their kids
Implications - Today's modern parent isn't just concerned with the physical health of their children, but their mental health as well. With yoga-inspired toys and products for children, parents are able to offer their children an opportunity to develop both. In line with the rise of health and wellness culture in general, this shift highlights the power of the movement toward a more balanced approach to life. [More]
Score: 7.3
This Month and Warm Top 4 Examples: 4,330 Total Clicks Date Range: Apr 15 - Apr 16
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Consumers embrace in-store healthcare facilities for convenience
Implications - As consumer expectations continue to evolve along with medical technology, many are embracing non-traditional care services set up within the retail space. Both a symptom of overcrowded healthcare systems and the fixation on convenience, such retail care alternatives are no longer an exception, but are increasingly becoming the norm. In addition to highlighting the panic surrounding health and wellness, this progression demonstrates that consumers are able to appreciate high quality of service in a different environment than they're used to. [More]
Score: 4.6
This Month and Mild Top 4 Examples: 839 Total Clicks Date Range: May 15 - Apr 16
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Consumers embrace startups bringing P2P culture to health
Implications - As consumer expectations continue to evolve along with innovations in medical science, many healthcare startups are emerging with disruptive platforms that borrow concepts from the peer-to-peer economy. Connecting consumers and businesses with on-demand medical services, these platforms play a key role in bridging the gap between consumer expectations and reality of accessibility to medical care. [More]
Score: 7.9
This Quarter and Hot Top 4 Examples: 13,987 Total Clicks Date Range: Aug 12 - Mar 16
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Traditionally gendered toys get a neutral makeover
Implications - As toy brands begin to more accurately represent the way in which gender is understood in today's modern age, a more neutral approach to kids' products is becoming popularized. Reflecting modern parents' desire to avoid limiting their children's interests, even the most traditionally gendered toys, like dolls, are seeing a transformation. [More]
Score: 5.8
This Quarter and Warm Top 4 Examples: 1,212 Total Clicks Date Range: Jan 15 - Mar 16
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Consumers tackle email management with customized control settings
Implications - While an organized inbox is something many people aspire to achieve, managing that process of day-to-day communication can be challenging. Seeking to make the process a little bit easier, developers have created software and apps that offer a heightened element of control and customization. Prompting users to cut down on text, apply snooze settings and even sort through emails in a gamified manner, this approach not only makes organizing information more efficient, but it also adds a fun, experiential element to traditionally mundane processes. [More]
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Score: 4.8
This Quarter and Mild Top 4 Examples: 346 Total Clicks Date Range: Mar 16 - Mar 16
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Consumers gradually make the switch to chemical-free pesticides
Implications - As consumers move towards a chemical-free lifestyle, they slowly begin to replace time-tested products, such as pesticides, with natural alternatives. Though they're naturally formulated, these products often continue with aggressive branding and verbiage in order to better communicate their effectiveness.This progression speaks to role of branding in dispelling stereotypes and fears, as well as converting "non-believers." [More]
Score: 6.2
This Quarter and Mild Top 4 Examples: 3,846 Total Clicks Date Range: Jul 15 - Mar 16
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Household cleaning products are specially packaged to prolong use
Implications - Household cleaning products are being reformulated and packaged with reusable pods and bottles. Consumers are able to add water to concentrate as they see fit, ensuring that the product lasts much longer than stand-alone options. This approach to packaging is especially effective because not only does it allow the consumer more control; it also enhances the perception of value of the product, an increasingly important aspect of household purchasing decisions as consumers continue to become more well-informed. [More]
Score: 4.9
This Quarter and Mild Top 4 Examples: 460 Total Clicks Date Range: Mar 16 - Mar 16
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Consumers choose functionality over rewards when it comes to insurance
Implications - Moving away from rewards, insurance companies are increasing incentive by adding more value to their existing platforms. Whether it's through heightened safety or personal wellness, these features suggest that, though consumers enjoy being rewarded, they are beginning to place greater emphasis on the functionality of a product or service. [More]