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Score: 6.7
This Week and Warm Top 4 Examples: 1,909 Total Clicks Date Range: Jun 15 - May 16
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Moms & dads want to get real about what it means to be a modern-day parent
Implications - Most of the favorite media platforms that cover the topic of raising children cover controversial, comical and even painful topics related to child rearing. Traditional imagery of a family unit are also being replaced by less traditional images of same-sex parents or single parents, especially in brand messaging. Young parents want to know that they are not alone, and hardships -- big and small -- are frequent for all parents. [More]
Score: 5.7
This Month and Mild Top 4 Examples: 1,824 Total Clicks Date Range: Jun 15 - May 16
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Parents turn to mobile applications for convenient back-to-school prep
Implications - The first day of school can be full of challenges, prompting parents to turn to mobile apps that help make preparation more streamlined. Helping parents to pre-plan for healthy meals and carpool pick-ups, these apps not only make day-to-day activities more convenient, but they also speak to a shift towards increased online usage, especially when it comes to kids' routines. [More]
Score: 7.2
This Month and Warm Top 4 Examples: 3,913 Total Clicks Date Range: Jul 15 - May 16
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Customizable features are added to school supplies for creative engagement
Implications - Enhancing the back-to-school process, parents are turning to custom-made products to add an interactive element to the school preparation process. Allowing both kids and parents the opportunity to customize everything from shopping lists to school accessories, these products speak to a need for not only more personalized products, but also a way to make experiences like preparing for school more interactive and immersive in nature. [More]
Score: 6
This Month and Warm Top 4 Examples: 2,818 Total Clicks Date Range: Feb 15 - May 16
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Consumers make use of dedicated roommate-finding services
Implications - As ever-growing urban populations continue to drive up the cost of living, consumers of all ages are making use of dedicated roommate-finding services that enable them to find a suitable match regardless of one's financial or geographic situation. Highlighting the role of technology in bridging the gap between individuals and affordable housing, this progression demonstrates the expanded role of the sharing economy for accommodating two massive demographic groups: Millennials and Baby Boomers. [More]
Score: 8.5
This Month and Hot Top 4 Examples: 11,341 Total Clicks Date Range: Oct 15 - May 16
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Covert retail spaces embed themselves into fun commuter spaces
Implications - As brands look to embed themselves into the daily routines of consumers, many are opting to host experiential pop-up shops in commuter spaces as a means of genuinely surprising individuals in a mundane part of their day. In addition to demonstrating the resonant power of such clandestine consumer interactions, this shift is related to the escalating creativity of pop-up shop venues as influenced by densely populated urban centers. [More]
Score: 8
This Month and Warm Top 4 Examples: 26,739 Total Clicks Date Range: Jul 15 - May 16
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Brands reward commuters with unexpected moments of pleasure
Implications - As brands look to genuinely delight and surprise consumers during face-to-face interactions, many are embracing the ubiquitous nature of the daily commute by hosting brand activations inspired by escapism in transitory spaces. Linked to the contemporary desire to take breaks from "adulting," this progression highlights the opportunity for brands to reposition themselves as catalysts in consumer self-care by inspiring moments of relaxation. [More]
Score: 5.7
This Month and Mild Top 4 Examples: 4,230 Total Clicks Date Range: Feb 15 - May 16
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Gifting apps offer more than material goods for experience-driven consumers
Implications - Going beyond gift cards and edible products, gifting apps are turning to more experiential offerings to make gifted experiences more memorable. Allowing consumers to surprise others with curated activities, hotel stays and even adventurous excursions, these apps showcase a shift away from material goods toward more engaging, social alternatives. [More]
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Score: 9.3
This Month and V. Hot Top 4 Examples: 19,642 Total Clicks Date Range: Jul 15 - May 16
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Today's teens take a stand against conventional stereotypes
Implications - With access to an entire world of education at their fingertips, Gen Z are becoming increasingly educated on causes that matter to them. Not afraid to show support for what they believe in, modern teens respect brands that allow them to unabashedly express their opinions in a way that is tangible, such as through fashion. This speaks, not only to the individuality of the youth generation, but to their desire to act as advocates -- as opposed to simple supporters -- of a cause. [More]
Score: 6.9
This Quarter and Mild Top 4 Examples: 2,851 Total Clicks Date Range: Mar 16 - Apr 16
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Brands tap into the self-care movement with rejuvenating spring events
Implications - Brands are looking to timeless themes of renewal in hosting spring-inspired events in store that serve as both a rejuvenating, rewarding experience and an opportunity for product interaction. A convergence of the preoccupation with self-care and the changing retail landscape, this progression demonstrates how consumers are looking to brands for tools that help them live their best lives. [More]
Score: 6.5
This Quarter and Mild Top 4 Examples: 3,693 Total Clicks Date Range: Jun 15 - Apr 16
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Consumers opt for whole-grain snacks that break convention
Implications - Moving away from conventional bar-form snacks, brands are emerging with healthful refreshments that mix up the format and provide sustenance without processed ingredients or sugary additives. This progression speaks to the reevaluation of priorities that creates an opportunity for brands to embed themselves into the consumers pursuit of health through diet. [More]