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Score: 7
This Month and Warm Top 4 Examples: 5,286 Total Clicks Date Range: May 14 - Oct 14
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The peer-to-peer economy becomes supported by apps for travel or leisure
Implications - The influx of consumers living in urban spaces has supported the boom of peer-to-peer culture, which is being streamlined via apps. As everything from ride sharing to travel becomes an opportunity for sharing, the incorporation of apps into the equation further leverages consumer control for decentralized ownership. [More]
Score: 5.4
This Month and Mild Top 4 Examples: 4,994 Total Clicks Date Range: Sep 13 - Oct 14
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A desire for novelty has consumers seeking out eclectic hygiene products
Implications - Adding an element of humor to everyday hygiene practices, consumers are turning to eccentric health products for amusement. Referencing pop culture themes, innovations like this use unexpected aesthetics to add interest to everyday routine. This reflects a desire for excitement and novelty even with respect to mundane tasks. [More]
Score: 5.7
This Month and Mild Top 4 Examples: 2,753 Total Clicks Date Range: May 13 - Oct 14
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Seeking to maintain and create new bonds, consumers turn to mobile apps
Implications - Using technology as a form of bonding, consumers, particularly young people, are turning to apps to help foster and maintain friendships. Helping to track whereabouts and even test the strength of bonds, friendship apps serve to make connections between peers more efficient, reflecting a need to keep track of personal relationships in a more streamlined manner. [More]
Score: 6.2
This Month and Warm Top 4 Examples: 2,822 Total Clicks Date Range: Sep 14 - Oct 14
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Seniors embrace aspects of millennial lifestyle for an enhanced retirement
Implications - While it's often said that the elderly will refute the advancements of the next generation, the opposite is taking place as things like ride sharing and apps are embraced by seniors. Making the most of retirement and aging, seniors are treating their twilight years as a time to expand cultural horizons. [More]
Score: 6.4
This Quarter and Warm Top 4 Examples: 3,975 Total Clicks Date Range: Mar 14 - Oct 14
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Employees turn to apps to make long work days more durable
Implications - Maintaining a positive attitude in workplace environments can be challenging, prompting employees to look to more efficient methods of relaxation. Using apps to adjust physical settings or enhance moods, workers are combining the efficiency of mobile devices with a desire to make office culture better aligned with personal needs. [More]
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Score: 5.5
This Quarter and Mild Top 4 Examples: 5,048 Total Clicks Date Range: Jan 12 - Sep 14
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Seeking to maintain excitement, aging consumers turn to youthful activities
Implications - While old age often comes with connotations of being a stage of life that lacks excitement, a shift toward more positive views of retirement has consumers seeking out new ways to maintain a thriving social life. Activities like online dating and gaming events combine entertainment with a desire to maintain aspects of one's youth, even in old age. [More]
Score: 7.3
This Quarter and Hot Top 4 Examples: 5,559 Total Clicks Date Range: Oct 13 - Sep 14
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A desire for social interaction has consumers turning to group discount options
Implications - Seeking to balance budget-conscious strategies with social experiences, consumers are turning to communal discount activities. Providing incentives for shared activities, retailers are offering cost-saving experiences that don't sacrifice social engagements, speaking to a desire to maintain personal indulgences, even with financial cutbacks. [More]
Score: 6.7
This Quarter and Warm Top 4 Examples: 9,566 Total Clicks Date Range: Jan 12 - Sep 14
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Consumers turn to unconventional apologetic techniques to avoid interaction
Implications - Seeking to bypass the traditionally uncomfortable experience of having to say sorry, consumers are opting for eccentric apology tactics to avoid face-to-face interaction. Using outsourced services and social media to express remorse, consumers are trading in face-to-face engagement for more unusual techniques, reflecting a rise in alternative forms of self-expression. [More]
Score: 5.6
This Quarter and Warm Top 4 Examples: 2,690 Total Clicks Date Range: Jul 13 - Aug 14
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Consumers turn to apps and online sites for platonic relationships
Implications - Fostering relationships in a more social environment, consumers are turning to apps and online sites to find more than romantic courtships. Allowing individuals to connect and test bonds through mobile devices, these innovations speak to a desire for a more digitally dependent way of creating friendships. [More]
Score: 7.4
This Quarter and Warm Top 4 Examples: 10,010 Total Clicks Date Range: Apr 14 - Aug 14
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As eco-conscious consumers grow their own produce, easy utilities offer guidance
Implications - The eco movement is seeing an increasing number of consumers grow their own produce, which is being supported with gardening tools designed for the novice gardener. Focused on ease of use, the innovations use digital connectivity or prepackaged seeds to make the task more approachable for younger generations with limited knowledge of how to cultivate plants. [More]