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Score: 6.6
This Week and Warm Top 4 Examples: 3,263 Total Clicks Date Range: Dec 14 - May 15
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Companies offer scents to help consumers doze naturally
Implications - New lines of aromatherapy products are helping users sleep with shut eye-inducing scents. These products speak to a surge in clients looking to naturally enhance sleep through ingredients such as essential oils and botanical extracts. Brands in this industry are capitalizing on the value placed on "natural" approaches to health issues by offering non-medicinal solutions. [More]
Score: 5.2
This Week and Mild Top 4 Examples: 2,039 Total Clicks Date Range: Apr 14 - May 15
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QSR brands cater to time-crunched consumers with festive mealtime concepts
Implications - QSR brands are delivering mealtime concepts tailored to the holidays. The widespread consumption of these products during festive gatherings signifies a movement away from traditional meals towards more convenient, readily available items. Through themed ingredients, packaging and recipes, fast food brands are evidently becoming increasingly relevant at annual celebratory occasions. [More]
Score: 4.8
This Month and Mild Top 4 Examples: 894 Total Clicks Date Range: Feb 15 - May 15
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Consumers turn to social experiences to deal with death
Implications - The fear of facing death alone can be an isolating experience. In an effort to alleviate some of this fear, people have been opening up the conversation around death to include as many people as possible. This shift suggests that collective experiences dealing with grief and mortality ultimately help people shoulder the burden of coming to terms with devastating events. [More]
Score: 7.9
This Month and Warm Top 4 Examples: 61,964 Total Clicks Date Range: Apr 14 - May 15
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Bars and nightclubs get smaller and cozier to offer a more personal experience
Implications - Many nightlife venues are downsizing and simplifying in an effort to offer guests a more intimate experience. Looking to nightlife as a form of escape, consumers appreciate the crowd control and opportunity for connection. Smaller venues also lend themselves to offer more personal performances by musicians and DJs. [More]
Score: 7.6
This Month and Hot Top 4 Examples: 5,688 Total Clicks Date Range: Aug 13 - May 15
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Consumers turn to earth-friendly enshrining techniques to honor loved ones
Implications - As eco-conscious consumers contemplate their personal carbon footprint, individuals are considering sustainability-minded memorial tributes to remember loved ones. In memorializing those who have passed in ways that celebrate the cyclical reality of nature, individuals can take comfort in their tribute as a long-term investment in the environment. [More]
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Score: 8.4
This Month and Warm Top 4 Examples: 27,165 Total Clicks Date Range: Sep 14 - May 15
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Cocktail and bar lounges opt for subdued, understated layouts
Implications - Bar and lounge owners are adopting a minimalist approach to architecture. This gets around the need for space in cramped city cores, and provides patrons with a sense of visual serenity. Moreover, this approach to bar design allows for bars to exist on a smaller scale without compromising on consumer comfort. [More]
Score: 7.7
This Month and Warm Top 4 Examples: 6,012 Total Clicks Date Range: Aug 14 - May 15
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Consumers search for discrete ways to consume alcohol on-the-go
Implications - Single-serve portions are perfect for consuming alcohol on-the-go, but alcoholic beverages aren't always permitted in public venues. As a result, consumers are turning to DIY methods to discretely travel and transport wine, spirits and beer, revealing that consumers are going to great lengths to ensure affordable entertainment. [More]
Score: 5.1
This Month and Mild Top 4 Examples: 2,688 Total Clicks Date Range: May 13 - May 15
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The subject of death takes a lighthearted approach with games and mobile apps
Implications - Choosing to embrace the concept of death in a more comical way, consumers are turning to games and activities as an entertaining solution. Opening up the conversation about death through board games and mobile apps, these activities are helping to redefine how typically morbid subject matters are discussed. This reflects a more open and casual approach to the idea of death. [More]
Score: 7.6
This Month and Hot Top 4 Examples: 4,058 Total Clicks Date Range: Jun 14 - May 15
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Memories of loved ones are kept alive via digital platforms
Implications - Seeking to maintain memories of lost loved ones, consumers, particularly those familiar with modern technology, are turning to digital solutions to maintain a connection to those who have passed away. Providing an outlet for people to mourn, celebrate and praise those who have passed, these digital platforms allow open forms of communication in a more comforting, digital space. [More]
Score: 5.9
This Month and Mild Top 4 Examples: 2,819 Total Clicks Date Range: Jan 15 - May 15
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Consumers search for fitness routines that better reflect their personalities
Implications - No longer satisfied with the generic gym environment, younger consumers are opting for fitness routines that are both experiential and personalized to individual taste. This shift indicates that the rise of fitness culture is not uniform, but contains within it many specialized services that appeal to a much younger and hyper-individualized consumer. [More]