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Trend Hunter Dashboards
Score: 7.4
Recent and Warm Top 4 Examples: 2,616 Total Clicks Date Range: Feb 14 - Jul 14
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Consumers look to celebrate real world interaction by limiting time online
Implications - Consumers are accustom to doing everything online, but as technology becomes even more ubiquitous, solutions to limit time online are rising. The quest to spend time offline signifies consumer preference for real-world experiences, but also a desire for balance between modern conveniences and simplicity. [More]
Score: 8.1
Recent and Warm Top 4 Examples: 26,254 Total Clicks Date Range: Aug 13 - Jul 14
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Urban consumers become obsessed with the simplicity of farm life
Implications - The number of people living in urban locations is rising on a global scale, which has created a disconnect for many consumers who crave the simple life. Highlighting the aesthetic of farm life, fashion brands are appealing to consumers with a lifestyle far beyond what's considered to be glamorous. This adds a cultured element to a lifestyle that, though ideal for some, otherwise does not communicate the status consumers aspire to. [More]
Score: 8
This Month and Hot Top 4 Examples: 22,218 Total Clicks Date Range: Aug 12 - Jul 14
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Theaters infuse elements of home to enhance entertainment with familiarity
Implications - Entertainment venues like move theaters are turning to aesthetics that are reminiscent of home, giving a familiar appeal to traditionally cold, open spaces. Offering a cozier experience, these customized cinema spaces speak to a desire for more comforting yet social modes of entertainment. [More]
Filed in: LifestyleLife
Score: 6.6
This Month and Mild Top 4 Examples: 5,417 Total Clicks Date Range: Feb 14 - Jul 14
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To the delight of employees, workplaces are popping up in unusual locations
Implications - Consumers are connected to work today more than ever via technology, but as the formal office sees a decrease from brands opting for spaces in unexpected places, work culture continues to be focused on as an integral part of modern life. The blending of offices into shopping centers and recreational areas is helping to create a culture where work-life balance is prioritized. [More]
Score: 6.2
This Quarter and Mild Top 4 Examples: 9,134 Total Clicks Date Range: Feb 14 - Jun 14
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Hybrid breakfasts take precedence for the time-strapped consumer
Implications - The modern consumer is obsessed with efficiency, a phenomenon evidenced by the hybridization of breakfast foods. Awkward flavor pairings that blend multiple ingredients for more energy speak to a consumer desire for efficiency over health and an openness to novel flavoring options. [More]
Trend Hunter Services
Score: 8.1
This Quarter and Warm Top 4 Examples: 70,646 Total Clicks Date Range: Jan 13 - Jun 14
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Momentous occasions are heightened with personalized, DIY accents
Implications - Offering an alternative to contemporary goods, individuals are turning to DIY projects to make celebrations like weddings and birthdays more distinct. Heightening events with individuality, consumers are turning to customized bouquets and handcrafted confetti to add subtle, yet organic touches to celebratory experiences, putting emphasis on identity as opposed to simple celebration. [More]
Score: 7.7
This Month and Hot Top 4 Examples: 22,087 Total Clicks Date Range: Apr 14 - Jun 14
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As the online world blends with the offline, web design follows suit
Implications - The line between online and offline living is becoming blurred at an accelerated rate, which is being acknowledged in website design. Consumers are beginning to view the two worlds as synonymous with one another, which requires is resulting in design that either mimics or enhances real life interaction. [More]
Score: 7.7
This Quarter and Warm Top 4 Examples: 21,306 Total Clicks Date Range: Sep 13 - May 14
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Mortality is addressed for consumers through images of the human body
Implications - As face-to-face interaction dwindles, consumers are spending more time by themselves and subsequently dealing with mortality individually. This darker mindset is being escalated with anatomical aesthetics that force them to think more directly about mortality. This speaks to a shift in the consumer mindset, regarding simple humanity as something to be celebrated. [More]
Score: 7.6
This Quarter and V. Hot Top 4 Examples: 4,750 Total Clicks Date Range: Nov 13 - May 14
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Users and brands ditch lighthearted approaches for real-life conversations
Implications - A growing movement is observed of people using online outlets as a means of connecting with others on important issues, whether negative or positive. Reintroducing the social aspect back into social media, users are no longer satisfied with light and airy interaction, but rather crave a realistic approach by peers and brands to have their thoughts and feelings discussed. Brands that can relate consumers on a genuine, unanimous level will ultimately connect on a deeper emotional level with consumers. [More]
Score: 8.4
This Quarter and Warm Top 4 Examples: 33,823 Total Clicks Date Range: Jul 13 - May 14
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Subcultures become passe as the outlandish turn to ordinary for expression
Implications - Subcultures are being embraced by the mainstream as a standard expression of style, but this antithetical acceptance is creating a void for the outlandish. As a new form of rebellion, the acceleration of normality into something exaggerated and over the top is seeing the ordinary being claimed as outrageous and subsequently critiquing the evolution of modern style. [More]