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Score: 6.9
New and Warm Top 4 Examples: 4,052 Total Clicks Date Range: Feb 14 - Jan 15
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Consumers turn to personalized tech products that automate productivity
Implications - Consumers prioritize efficiency, especially when it comes to everyday tasks, which is being acknowledged with professional predictive and organizational tools for automating everything from meetings to networking. This shift towards predictive technology for high stakes tasks signifies a trust in automation in exchange for a more cohesive, streamlined life. [More]
Score: 6.7
This Month and Warm Top 4 Examples: 3,182 Total Clicks Date Range: May 14 - Jan 15
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Anxiety around online dating is alleviated with humor
Implications - Mobile and online dating has been hailed for its convenience, efficiency and accessibility, becoming increasingly popular among millennials. However, a lack of face-to-face interaction and generally streamlined approach to courtship reveals an underlying propensity for socially uncomfortable situations. Consumers are exhibiting a willingness to satirize or parody the process, revealing that humor and self-mockery continue to be a captivating method of engagement, even for popular products and services. [More]
Score: 6.8
This Month and Warm Top 4 Examples: 3,487 Total Clicks Date Range: Nov 14 - Jan 15
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Busy consumers unwilling to give up tradition turn to packaged holiday goods
Implications - Holiday traditions -- specifically those pertaining to edibles -- are being reinterpreted by stressed consumers with the incorporation of prepackaged goods into celebration. As busy lifestyles leave less room for preparation, the introduction and acceptance of prepackaged goods for the holidays satisfy and target consumers obsessed with convenience. [More]
Score: 6.6
This Quarter and Warm Top 4 Examples: 8,819 Total Clicks Date Range: Jan 13 - Dec 14
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Fathers are humorously represented in ads to showcase modern paternal figures
Implications - No longer considered an out-of-date parental figure, dads are taking the limelight in campaigns to showcase how paternal perceptions have changed. Featured in ads and commercials rapping and making witty pop culture comments, dads are being portrayed in a more youthful, involved manner. This reflects a shift toward more relaxed and easy-going attitudes toward parenthood. [More]
Score: 5.8
This Quarter and Warm Top 4 Examples: 6,181 Total Clicks Date Range: May 13 - Dec 14
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Dads turn to mobile apps to aid in everyday parenting
Implications - Taking on greater day-to-day responsibilities, dads, particularly those new to parenthood, are turning to digital applications for support. Seeking to bridge the disconnect often faced with child-rearing, men are using apps as a source for both preparation and guidance, helping to fulfill obligations in a more streamlined manner. [More]
Trend Hunter Services
Score: 6.1
This Quarter and Mild Top 4 Examples: 5,408 Total Clicks Date Range: Jul 14 - Dec 14
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Speakers are integrated into functional, outdoor equipment for on-the-go use
Implications - Seeking to further integrate audio systems into everyday life, brands are turning to more functional adaptations to heighten accessibility. Integrating speaker systems and Bluetooth technology into skateboards and bike helmets, brands are turning to more exhilarating outdoor elements to add hype and functional appeal to traditionally single-purpose products. [More]
Score: 5.5
This Quarter and Mild Top 4 Examples: 3,080 Total Clicks Date Range: Apr 14 - Dec 14
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Couples turn to mobile apps for efficient wedding planning
Implications - Seeking to make special occasions like weddings easier to manage, consumers are turning to mobile apps and online services for streamlined efficiency. Replacing the need for in-person engagements, brides and grooms are using apps for activities like dress-shopping and finalizing appointments to make time-consuming experiences more convenient. These digital services allow individuals to engage in aspects of tradition in a more technologically adept way. [More]
Score: 8.1
This Quarter and Hot Top 4 Examples: 11,550 Total Clicks Date Range: Jul 14 - Dec 14
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The Internet of Things marks a shift towards a necessity for connectivity
Implications - Consumers prioritize convenience and automation in modern product design, which has accelerated the Internet of Things to new, unexpected levels. As connectivity transitions from ubiquitous to necessary for users, brands are integrating sensors and smart features to aid the shift towards completely connected lifestyles. [More]
Score: 8.2
This Quarter and Hot Top 4 Examples: 30,190 Total Clicks Date Range: Oct 13 - Dec 14
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Wheelchair innovation expands boundaries for the differently abled
Implications - A new sense of independence is being gained by the differently abled as innovations that allow for adventurous excursions rise. Wheelchairs for rough terrain or mountain slopes expand what's possible for those with decreased mobility, which in turn opens up potential for other market segments for expansion. [More]
Score: 7
This Quarter and Warm Top 4 Examples: 5,045 Total Clicks Date Range: Aug 14 - Nov 14
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The outerwear market sees consumers expecting more payoff with less material
Implications - As new clothing materials emerge, giving designers more efficient and warmer tools to work with, consumers are looking to wear winter gear that sacrifices extra bulk without giving up comfort. Transforming winter gear into something easier to both pack and wear, this shift speaks to heightened aesthetic demands that consumers are putting on function-focused fashion. [More]