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Score: 7.9
This Month and Warm Top 4 Examples: 11,318 Total Clicks Date Range: Dec 14 - Aug 16
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Children are introduced to high-tech concepts like coding through low-tech means
Implications - Appealing to parents' desire to limit their children's exposure (and dependence) on technology, toy brands are offering products that teach high-tech skills without a high-tech design. Speaking to two shifts in the world of parenting, this approach offers the best of both worlds: a nostalgic, tech-free approach to toys with benefits that go beyond entertainment. [More]
Score: 6.3
This Quarter and Warm Top 4 Examples: 5,060 Total Clicks Date Range: Mar 15 - Jul 16
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Wound care gets a multifunctional re-design with unique tech features
Implications - Moving beyond physical protection, wound care products are integrating elements of technology for unique added benefits.Transforming bandages and sutures into items that can track patient recovery and detect potential diseases, health practitioners are using technology to help change the way patients, and everyday consumers, maintain their health. This speaks to a need to transform routine health products into items that can give consumers more value and information, especially in the long run. [More]
Score: 5.6
This Quarter and Mild Top 4 Examples: 5,284 Total Clicks Date Range: Apr 16 - Jul 16
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Oral care products receive a portable re-design for on-the-go efficiency
Implications - Moving beyond travel-size packaging, oral care brands are turning to easy-to-use formats to make dental care much more convenient while on-the-go. Offering consumers toothbrushes that are pre-pasted and toothpaste in the shape of pods, brands are not only creating more portable solutions to dental care, but they’re also speaking to the growing need for ready-to-use products. [More]
Score: 5.2
This Quarter and Mild Top 4 Examples: 1,422 Total Clicks Date Range: Dec 15 - Jul 16
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Infant products receive a unique re-design to appease parents tight on time
Implications - Making bath time and cleaning after toddlers a whole lot easier, brands are turning to convenient services and mess-free tactics to ease everyday routine. Offering no-rinse bath products and on-demand diaper services, brands are seeking to not only make infant care more convenient, but also more adaptable to busy lifestyles. [More]
Score: 7.1
This Quarter and Warm Top 5 Examples: 7,107 Total Clicks Date Range: Nov 14 - Jul 16
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Health-focused consumers get protein without guilt from plant-based products
Implications - As consumers become better informed about where their food comes from and the impact of their food choices, many are turning to plant-based alternatives to animal products. This is extending across categories, including the health and wellness industry, where consumers are seeking cruelty-free sources of protein. Allowing health-minded individuals to satisfy both their nutritional needs and their desire to avoid animal products, this approach to health supplements offers shoppers the best of both worlds. [More]
Score: 6.4
This Quarter and Warm Top 5 Examples: 3,845 Total Clicks Date Range: Sep 15 - Jul 16
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Face-to-face games get a portable, party-themed overhaul to appeal to adults
Implications - Appealing to an older audience, face-to-face games are taking on new designs and thematic elements that lend themselves nicely for use in adult social situations. Whether through an explicit drinking element, or simply through portability and simplicity, brands are taking note of adults' desire to participate in games and return to their youth in a grown-up way. [More]
Score: 6.8
This Quarter and Warm Top 4 Examples: 2,421 Total Clicks Date Range: Feb 16 - Jul 16
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Games targeted toward adults take on topical, of-the-moment themes
Implications - Increasing engagement and capitalizing off of buzz, games focused around pop culture phenomena like politics or Internet memes are taking off. By playing into topics that consumers are already interested in and talking about, game creators are not only able to increase sales, but generate word-of-mouth around the products themselves as well. This shift toward a more niche version of existing products is reflective of a consumer base that seeks out goods that reflect their specific interests. [More]
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Score: 8
This Quarter and Hot Top 6 Examples: 21,990 Total Clicks Date Range: Jul 14 - Jun 16
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Millennials look to put a pause on adult life with youthful experiences
Implications - Widely considered to be the most anxious generation, Millennials are escaping the anxieties of "adulting" by choosing to take part in adventurous events inspired by everything from summer camp to carnivals. This shift highlights the desire on the part of young adults to unwind in unique, experience-driven ways while participating in social interaction that isn't centered around digital devices and free from the responsibilities of everyday life. [More]
Score: 5.9
This Quarter and Warm Top 4 Examples: 4,480 Total Clicks Date Range: Jul 14 - Jun 16
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Expediting the hiring process, employers turn to apps for hyper-efficiency
Implications - Sorting through applicants and arranging interviews is often a daunting and lengthy process, prompting companies to integrate apps and platforms that are more convenient in nature. Bypassing formal calls or applications, employers are using text-based messaging and Tinder-like platforms to not only connect with potential applicants faster, but also to schedule in-person meetings in a more streamlined way. These less formal recruitment tactics speak to a shift toward more casual hiring methods. [More]
Score: 5.3
This Year and Mild Top 5 Examples: 1,838 Total Clicks Date Range: May 15 - May 16
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Moms & dads want to get real about what it means to be a modern-day parent
Implications - Most of the favorite media platforms that cover the topic of raising children cover controversial, comical and even painful topics related to child rearing. Traditional imagery of a family unit are also being replaced by less traditional images of same-sex parents or single parents, especially in brand messaging. Young parents want to know that they are not alone, and hardships -- big and small -- are frequent for all parents. [More]