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Score: 7.5
This Week and Warm Top 5 Examples: 4,166 Total Clicks Date Range: Jun 15 - Sep 16
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Healthy consumers seek baked goods that use alternative ingredients
Implications - The ongoing health wave is influencing packaged goods brands, as well as dining venues to offer treats and pastries that are vegan-friendly, organic and appeal to consumers with dietary restrictions. This opens indulgences up to consumers who are strictly prioritizing health, permitting both the flavor and experience typically associated with baked goods. This speaks to the need to consume experiences, as well as products. [More]
Score: 6.4
This Week and Warm Top 6 Examples: 1,869 Total Clicks Date Range: Jun 15 - Sep 16
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Parents turn to vlogs and social platforms for helpful everyday tips
Implications - Whether pre-planning for parenthood or learning as they go, Millennial parents are turning to media platforms and online tutorials as a source for parenting tips. Seeking a more realistic and authentic go-to guide, consumers are opting for podcasts and blogs as a means to get a more unfiltered view of what it’s like to be a parent. This speaks to a need for more social forms of parenting, but also the importance of unfiltered sources of media. [More]
Score: 5.4
This Week and Mild Top 4 Examples: 348 Total Clicks Date Range: Jul 16 - Sep 16
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Millennials swap out agents for apps when it comes to big ticket purchases
Implications - Eliminating barriers to purchase, real estate companies are tuning to apps to entice consumers like Millennials, who are looking for a more streamlined path to purchase. Allowing consumers to rent, buy or browse potential homes through multimedia platforms and mobile apps, these platforms are making a traditionally tedious process more convenient. [More]
Score: 7.7
This Month and Warm Top 6 Examples: 12,817 Total Clicks Date Range: Mar 15 - Sep 16
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Evolving food truck menus allow brands to test new menu creations
Implications - The success of food trucks continues to appeal to busy consumers, but these eateries are beginning to push the boundaries by testing offbeat menu options that combine food form, flavor and creative dietary ingredients as a way to gauge the public’s reaction. This shift provides a new way for brands to assess their ideas and reach the public without fully committing large amounts of time or money to an uncertain project. [More]
Score: 7.2
This Month and Warm Top 4 Examples: 1,292 Total Clicks Date Range: Jun 16 - Sep 16
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Personal hygiene is made more efficient with on-the-go solutions
Implications - Taking into consideration the growing need for convenience, health brands are turning to more efficient, on-the-go products to offer a more accessible form of personal hygiene. Offering deodorants in the form of wipes and foot care solutions in powder form, these examples speak to not only a need for more convenient forms of hygiene, but products that can be seamlessly integrated into consumers' lifestyles. [More]
Score: 7.8
This Quarter and Warm Top 4 Examples: 11,797 Total Clicks Date Range: Dec 14 - Aug 16
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Children are introduced to high-tech concepts like coding through low-tech means
Implications - Appealing to parents' desire to limit their children's exposure (and dependence) on technology, toy brands are offering products that teach high-tech skills without a high-tech design. Speaking to two shifts in the world of parenting, this approach offers the best of both worlds: a nostalgic, tech-free approach to toys with benefits that go beyond entertainment. [More]
Score: 6.2
This Quarter and Warm Top 4 Examples: 5,090 Total Clicks Date Range: Mar 15 - Jul 16
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Wound care gets a multifunctional re-design with unique tech features
Implications - Moving beyond physical protection, wound care products are integrating elements of technology for unique added benefits.Transforming bandages and sutures into items that can track patient recovery and detect potential diseases, health practitioners are using technology to help change the way patients, and everyday consumers, maintain their health. This speaks to a need to transform routine health products into items that can give consumers more value and information, especially in the long run. [More]
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Score: 5.5
This Quarter and Mild Top 4 Examples: 5,400 Total Clicks Date Range: Apr 16 - Jul 16
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Oral care products receive a portable re-design for on-the-go efficiency
Implications - Moving beyond travel-size packaging, oral care brands are turning to easy-to-use formats to make dental care much more convenient while on-the-go. Offering consumers toothbrushes that are pre-pasted and toothpaste in the shape of pods, brands are not only creating more portable solutions to dental care, but they’re also speaking to the growing need for ready-to-use products. [More]
Score: 5
This Quarter and Mild Top 4 Examples: 1,497 Total Clicks Date Range: Dec 15 - Jul 16
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Infant products receive a unique re-design to appease parents tight on time
Implications - Making bath time and cleaning after toddlers a whole lot easier, brands are turning to convenient services and mess-free tactics to ease everyday routine. Offering no-rinse bath products and on-demand diaper services, brands are seeking to not only make infant care more convenient, but also more adaptable to busy lifestyles. [More]
Score: 6.9
This Quarter and Warm Top 5 Examples: 7,242 Total Clicks Date Range: Nov 14 - Jul 16
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Health-focused consumers get protein without guilt from plant-based products
Implications - As consumers become better informed about where their food comes from and the impact of their food choices, many are turning to plant-based alternatives to animal products. This is extending across categories, including the health and wellness industry, where consumers are seeking cruelty-free sources of protein. Allowing health-minded individuals to satisfy both their nutritional needs and their desire to avoid animal products, this approach to health supplements offers shoppers the best of both worlds. [More]