THIS™ Isn’t Chicken Pieces Has 50% Fewer Ingredients
Michael Hemsworth — November 9, 2023 — Lifestyle
References: this.co & grocerytrader
THIS™ Isn’t Chicken Pieces are a new and improved product from the plant-based meat brand that's formulated with taste, texture and quality in mind for consumers to enjoy. The product is reported to be the brand's most chicken-like formulation yet that's succulent and savory, and perfect for adding into salads, pastas and more. High in protein and low in saturated fat, the product is crafted predominantly with fava and soya protein with no pea protein to further refine the taste and texture.
THIS™ Isn’t Chicken Pieces are making their debut at Sainsbury's, Waitrose, Tesco, Morrisons and Asda locations starting Friday, November 10, 2023. The product will also be arriving soon for the foodservice industry to support plant-based meal applications.
THIS™ Isn’t Chicken Pieces are making their debut at Sainsbury's, Waitrose, Tesco, Morrisons and Asda locations starting Friday, November 10, 2023. The product will also be arriving soon for the foodservice industry to support plant-based meal applications.
Trend Themes
1. Plant-based Meat Brand - The rise of plant-based meat brands like THIS™ opens up opportunities for the food industry to cater to the growing demand for sustainable and meat-alternative options.
2. Chicken-like Formulation - The development of THIS™ Isn't Chicken Pieces with a chicken-like taste and texture creates a disruptive innovation opportunity for the plant-based meat industry to capture a larger share of the market by appealing to meat-eaters.
3. High Protein, Low Saturated Fat - The emphasis on creating a plant-based product that is high in protein and low in saturated fat presents a disruptive innovation opportunity for the health food industry to offer nutritious alternatives to traditional meat products.
Industry Implications
1. Food Industry - The introduction of THIS™ Isn't Chicken Pieces into major supermarket chains indicates a potential disruptive innovation opportunity for the food industry to expand its plant-based meat offerings and cater to a wider consumer base.
2. Foodservice Industry - The upcoming availability of THIS™ Isn't Chicken Pieces for the foodservice industry presents a disruptive innovation opportunity for restaurants and catering services to incorporate more plant-based options into their menus.
3. Health Food Industry - The focus on creating a plant-based chicken alternative that is high in protein and low in saturated fat offers a disruptive innovation opportunity for the health food industry to provide consumers with healthier and more sustainable choices.
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