PRO Trends Emerging opportunities for innovators, entrepreneurs and creative minds
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Trend Hunter Dashboards
Score: 8.3
This Month and Hot Top 4 Examples: 40,295 Total Clicks Date Range: Jan 13 - Apr 14
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As RFID gains more popularity, consumers protect themselves against theft
Implications - As more credit cards and smartphones adopt RFID technology, the issue of mobile security is taking centerstage for consumers, which is being soothed with anti-wireless theft accessories. The move towards these more formalized ways to prevent wireless theft identifies the strong demand for "tap and go" payment solutions, but also a preference to deal with the associated effects without having to give up convenience technologies. [More]
Score: 9.3
This Month and V. Hot Top 4 Examples: 84,518 Total Clicks Date Range: Jan 13 - Apr 14
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Tech-integrated backpacks create connections regardless of worldwide locale
Implications - Looking to stay plugged-in while 'off the grid', consumers are opting for backpacks that sustain connections and even create new ones. Using elements like solar energy to stay powered, these packs foster connectivity and further the integration of technology into every aspect of daily activity. [More]
Score: 6.1
This Month and Mild Top 4 Examples: 3,991 Total Clicks Date Range: Feb 14 - Apr 14
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Beacon technology is creating a more interactive, streamlined retail experience
Implications - Beacon technology, a responsive innovation creeping its way into the mainstream, is changing the possibilities and capabilities of retail. Able to automate and even customize the shopping experience, this shift will appeal to the tech-savvy consumer looking to streamline everyday tasks. By creating a more straightforward and intuitive shopping experience, brands that adopt this technology will likely lead in terms of attracting consumers who strongly value efficiency over personal connection in their busy lives. [More]
Score: 6.5
This Month and Warm Top 4 Examples: 8,815 Total Clicks Date Range: Feb 13 - Mar 14
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A rise in high-tech security reflects an increase in precautionary tendencies
Implications - In an age of increased digital technology, methods of crime and theft are subsequently taking a more high-tech approach, prompting consumers to turn to similar digital techniques to install preventative measures. Digital security systems allow consumers to merge their convenient devices with methods of surveillance. High-tech surveillance reflects a rise in paranoia with consumers; as their information becomes more public, the risk becomes higher. [More]
Score: 7.5
This Month and Warm Top 4 Examples: 7,824 Total Clicks Date Range: Mar 13 - Mar 14
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Consumers are shifting from training the body, to training the mind
Implications - Instead of just focusing on training the body, people are taking increasing interest in training their minds. The rise of the geek has created a status adjustment in how consumers view being intelligent, and when combined with a fear of mental degradation, it's now more important than ever to train your brain. In the end, consumers are now viewing the term healthy as a combination of body and mind. [More]
Trend Hunter Services
Score: 6.3
This Quarter and Warm Top 4 Examples: 6,182 Total Clicks Date Range: Jul 13 - Mar 14
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Instead of trading for new devices, consumers are opting for cost-effective mods
Implications - With the advent of photo-centric social media sites like Instagram and Pinterest, the dramatic rise in photography has lead to a need for increased storage. Preferring a downstream approach to device upgrading, add-on storage devices are allowing consumers to save photos and data while travelling for optimizing gadget experience. As consumer data levels reach new peaks, the acceptance of higher storage devices and aftermarket tech accessories are satiating consumer demand to capture, create and store without previous constraints. [More]
Score: 6.4
This Quarter and Warm Top 4 Examples: 5,385 Total Clicks Date Range: Dec 13 - Feb 14
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As facially-worn tech gains popularity, gaming is given a spectacle enhancement
Implications - Moving beyond handsfree and motion-sensitive technologies, gaming is evolving to incorporate facially worn controllers that expand the virtual reality advancements of years past. As the imminent race against Google Glass becomes more apparent, brands are acclimatizing consumers to the concept of facially worn technology by incorporating it into the gaming world. This move toward head-worn controllers speaks to a consumer inclination for extreme levels of convenience to the point that even the pushing of buttons and joysticks has become archaic. [More]
Score: 6.9
This Quarter and Warm Top 4 Examples: 11,595 Total Clicks Date Range: Mar 13 - Feb 14
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Camera equipment is protected with cases that rebel against wearable solutions
Implications - Extending the existing capabilities of photography equipment, cases and accessories that aid the adventurous photographer are taking precedent in response to portability issues. Combating against the wearable camera movement, the designs allow consumers to take professional equipment with them everywhere as opposed to having individual devices, which speaks to a passé attitude for devices that only serve one function in amidst a consumer demographic obsessed with multifunctional design. [More]
Score: 7.9
This Quarter and Hot Top 4 Examples: 24,139 Total Clicks Date Range: Apr 13 - Feb 14
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Facially worn cameras satisfy demand for autonomous recording and adaptability
Implications - As consumers continue to document every aspect of daily life, a number of brands are taking the direct approach of marketing devices as a means of voyeuristic memory replacement that captures exactly as it's seen. Copying devices like Google Glass, facially worn recording devices satiate demand for 'always on' technology among tech-reliant consumers and compare modern solutions to simple items like prescription glasses for enhanced adaptability. [More]
Score: 7.1
This Quarter and Warm Top 4 Examples: 19,074 Total Clicks Date Range: Feb 13 - Jan 14
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Durable gadgets cater to consumers with an adventurous zest for life
Implications - As consumers grow weary of over-populated cities, more migrate toward areas where nature and adventure can be enjoyed. Willing to do away with the hustle and bustle of a metropolis, but not with its modern comforts, this temporarily rough-and-tumble behavioral tribe turns to durability-focused tech to satiate both sides of the coin in an attempt to converge the new with the old. [More]