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Score: 8
This Month and Warm Top 4 Examples: 6,675 Total Clicks Date Range: Nov 15 - Jan 16
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Toy brands integrate technology into conventional family play
Implications - Modern toy brands are invested in updating traditional pastimes and activities with technology-focused products. This progression not only speaks to the effectiveness of gamificiation for children; it also points towards a desire among Millennial parents for more conventional, family-focused forms of connection and play. [More]
Score: 7.2
This Month and Warm Top 4 Examples: 6,861 Total Clicks Date Range: Mar 15 - Jan 16
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Consumers begin renting technology rather than investing
Implications - As consumers and businesses alike look for cost-efficient alternatives to ownership of large-scale technology, various platforms that make short-term rentals possible have begun to emerge. From health systems looking to transform unused equipment into a source of revenue to a consumers testing equipment pre-purchase, these services speak to the evolution of the share economy. This progression speaks to the growing value of collaborative consumption among consumers, even when it comes to something as essential as technology. [More]
Score: 7.8
This Month and Hot Top 4 Examples: 2,234 Total Clicks Date Range: Oct 15 - Jan 16
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Consumers turn to Wi-Fi enabled storage for working on-the-go
Implications - As more consumers continue to prioritize efficiency, working on-the-go has become less of a necessity and more of a way of life. As a result, portable, WiFi-enabled storage devices and servers are emerging for the time-crunched business traveler, suggesting that growing connectivity has resulted in a sense of work-life integration, rather than the much fabled work-life balance. [More]
Score: 7.5
This Month and Warm Top 4 Examples: 2,460 Total Clicks Date Range: Jan 16 - Jan 16
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Consumers search for design-conscious cooling devices
Implications - Temperature control devices are not only getting smaller, but also more inconspicuous in their design, as consumers seek subtler, more portable ways to manipulate their environments. Often wearable, these next generation cooling devices speak to the modern consumer's need for comfort and adaptability without compromising personal style. [More]
Score: 5.4
This Month and Mild Top 4 Examples: 788 Total Clicks Date Range: Jul 15 - Jan 16
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Consumers embrace unobtrusive devices for easy travel connectivity
Implications - As consumers weigh options for their next laptop or tablet purchase, many are investing in lightweight, ultra-portable devices that ensure easy transport and quick connectivity. Ideal for business travelers or those looking to lessen their carry-on load without compromising connectivity, such gadgets highlight a movement toward unobtrusive devices that emphasize form as well as function. This progression speaks to the desire to remain connected in a way that is subtle and inconspicuous. [More]
Score: 7.8
This Month and Hot Top 4 Examples: 3,336 Total Clicks Date Range: Jan 15 - Jan 16
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Portable WiFi devices optimize staying connected while mid-journey
Implications - As increasingly affordable fares democratize access to air travel, consumers are embracing devices that make connecting while on the move convenient and reliable. Seen as a one-time investment for frequent travelers, such gadgets streamline the process of finding the best connection and logging on. Traveling or not, this progression ultimately speaks to the desire to eliminate barriers to connectivity in all facets of life. [More]
Score: 5.6
This Month and Mild Top 4 Examples: 2,461 Total Clicks Date Range: Feb 14 - Jan 16
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Connected in-flight apps suggest consumers expect WiFi access
Implications - A host of dedicated mobile applications designed specifically for use mid-flight suggest a consumer expectation for WiFi while in transit. Whether as a means of staying connected to those on the ground or for in-flight networking purposes, such applications speak to the desire for easily accessible, WiFi-enabled communication and entertainment. This progression can be seen as a representation of shifting consumer expectations informed by an interest in remaining connected at all times. [More]
Trend Hunter Services
Score: 7.9
This Month and Warm Top 4 Examples: 7,281 Total Clicks Date Range: Aug 15 - Jan 16
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Paper-thin, flexible devices offer connectivity uncompromised by bulkiness
Implications - Hyper-flexible electronics that can be folded or bent are being embraced by urban consumers low on space. Whether for convenient transportation or to be tucked away when not in use, such paper-thin gadgets suggest a need for unobtrusive devices that don't compromise comfort in favor of connectivity. This shift is related to the interest in technology that is easily integrated into the daily lives of consumers and suggests a widespread desire for function-focused design. [More]
Score: 6.9
This Quarter and Warm Top 4 Examples: 1,501 Total Clicks Date Range: Dec 15 - Jan 16
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Consumers turn to big data for more personalized health tools
Implications - Living in an age of smartphones and wearable devices, consumers are accustomed to the onslaught of information available to them. When it comes to health and fitness, rather than being overwhelmed by stats, many consumers actively seek out more unique and targeted measurements.This progression not only speaks to the revolutionary force of big data in modern life, but also suggests a consumer preference for hyper-tailored and intuitive forms of health, while opening health and fitness up to mobile-savvy demographics such as Millennials and the Hispanic population. [More]
Score: 7
This Quarter and Warm Top 4 Examples: 3,694 Total Clicks Date Range: Oct 15 - Jan 16
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Novice consumers ease into grilling with technological solutions
Implications - First-time or inexperienced grillers are turning to hi-tech appliances and mobile apps to help ease them into the process. Devices and apps such as these reveal that, while consumers are interested in preparing their own goods, they continue to prioritize convenience and efficiency. These solutions indicate how comfortable and willing consumers are to learn from technology and digital solutions. [More]