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Score: 7.9
This Month and Warm Top 4 Examples: 18,204 Total Clicks Date Range: Sep 14 - Feb 15
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Wearables are designed to target women to increase demographic reach
Implications - Brands are taking a targeted approach to wearables by creating and marketing products specifically towards young women. By incorporating jewelry-like aesthetics, this approach to wearable goods creates a way for women to seamlessly integrate emerging tech into their wardrobes and lives. [More]
Score: 7.7
This Month and Warm Top 4 Examples: 22,665 Total Clicks Date Range: Jan 14 - Feb 15
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Aging consumers are targeted with wearable products that promote freedom
Implications - As the population of seniors rise, brands are targeting this demographic with products designed to increase wellness and independence. Pinpointing certain ailments associated with the aging lifestyle and promoting freedom, this shift in wearable tech creates a simple, customized experience. [More]
Score: 6.6
This Month and Warm Top 4 Examples: 10,007 Total Clicks Date Range: Aug 14 - Feb 15
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Consumers opt for cost-effective ways to upgrade existing equipment
Implications - As technology becomes more sophisticated, products designed to accelerate existing features of smartphones and tablets are becoming a cost-effective means to "buy" new gadgets. This shift towards using existing equipment rather than buy new signifies a preference for products that cut costs without sacrificing new, exciting experiences. [More]
Score: 7.5
This Month and Warm Top 4 Examples: 9,127 Total Clicks Date Range: Sep 14 - Feb 15
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Nonessential tech products get a budget-friendly makeover
Implications - Allowing those with lower incomes to reap the benefits of what are seen as "unnecessary" tech products, brands are offering consumers attractive cost-conscious alternatives. A stark contrast to an industry that's typically seen as cost-prohibitive, this change is shifting consumers' perception of how far their money can go in the tech market. [More]
Score: 7.3
This Month and Warm Top 4 Examples: 6,490 Total Clicks Date Range: Jan 14 - Feb 15
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Millennials are targeted with personalized innovations for cost-effective fitness
Implications - Consumers are looking for a more personalized experience for almost everything, which is spanning a number of different market verticals including fitness. Targeting millennials with cost-effective innovations for working out, brands are delivering a custom experience to those who couldn't otherwise afford it. [More]
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Score: 7.4
This Month and Warm Top 4 Examples: 7,716 Total Clicks Date Range: Mar 14 - Feb 15
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The digital workforce is targeted with wearables designed for health tracking
Implications - Brands are acknowledging common problems like stress and anxiety that affect the digital workforce with devices that look to track and correct ailments. Marketed toward the 9 to 5 demographic, the innovations strike a cord using quantitative data to solve issues that can affect one's productivity and overall health. [More]
Score: 7.8
This Month and Hot Top 4 Examples: 8,476 Total Clicks Date Range: Aug 14 - Feb 15
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Brands create products specifically for consumers with chronic health problems
Implications - As consumers rely more on technology for health maintenance, products specifically designed for those with persistent ailments are on the rise. Cost-effective and easily obtainable, the innovations target consumers looking to manage chronic conditions without the need for medical intervention, reflecting a desire for self-directed care even when it comes to more serious issues. [More]
Score: 7.2
This Month and Warm Top 4 Examples: 15,664 Total Clicks Date Range: Mar 14 - Feb 15
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Wearable tech expands to include gesture control capabilities
Implications - The potential of wearable tech has broadened with the development of gesture control, providing an efficient, streamlined approach to staying connected, both on a personal and professional level. Gesture control incorporates human body language, changing the way users interact with their devices. This ease of interaction reflects a consumer desire for integrated connectivity, even when tactile control is not possible or safe. [More]
Score: 6.4
This Month and Warm Top 4 Examples: 3,930 Total Clicks Date Range: Jan 15 - Feb 15
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Technology advances to offer easier navigation for the visually impaired
Implications - Navigation for the visually impaired is dramatically improving with the introduction of smart technology. More specifically, technology is being implemented to anticipate and forewarn users about obstacles and obstructions that are typically unaccounted for by traditional navigational products. These innovations reflect a consumer demand for more exhaustive methods that guarantee ease and simplicity in the lifestyles of those living with disabilities. [More]
Score: 6.9
This Month and Warm Top 4 Examples: 2,403 Total Clicks Date Range: Feb 15 - Feb 15
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Ocular technology facilitates patterns of sight for the visually impaired
Implications - Optical technology is advancing at a remarkable rate, offering improved sight to the blind and visually impaired. By implementing video, image scanning and augmented reality technology, health scientists are able to mimic human functions and perceptions, such as sight, with an acute accuracy. This reflects a shift towards increased expectations for technology when it comes to seemingly unsolvable medical conditions. [More]