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Gadgets Consumer Insights

Head-Mounted Display
High-definition displays are built into lightweight wearable eyewear
Trend - Tech brands are developing head-mounted wearables with built-in high-definition screens. These devices do not have onboard processors for VR, and serve primarily as large, private, simulated screens. This enables brands to reduce prices and appeal to consumers who require on-the-go displays.

Insight - Many remote workers choose to work in environments different from their home desks, such as coffee shops, for a change of environment and mindset. These workers prioritize remote productivity solutions to optimize workflow on the go, and are drawn to low-cost solutions to these desires. Tech brands are recognizing the need for remote productivity solutions and are creating lower-cost wearables with privacy features to address these consumers.
Workshop Question - How could your brand create products or services that bolster productivity in remote scenarios?
8.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Virtual Scent
Scent-releasing devices are used in virtual reality applications for immersion
Trend - New products are being developed that monitor virtual reality environments and release scents accordingly. These devices store scents via fluid or wax pads, and can custom-mix sources to produce more scent varieties. This is designed to enhance immersion in entertainment or for scent therapy.

Insight - The increase in popularity of metaverse applications spurred upon by new affordable hardware in the space has led to tech-curious consumers wanting to push the boundaries of what is possible in VR. These consumers are drawn to devices that push immersion further, such as haptic feedback wearables or omnidirectional treadmills. However, there is an ever-present desire for more immersion in VR applications. In recognition of this pressure, brands are experimenting with scent-based devices for VR.
Workshop Question - How could your brand utilize scent-based technology with its products or services?
8.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Sleep
Brands are releasing mattresses with AI features to improve sleep quality
Trend - Mattresses are being improved with network-connected AI features to automatically adjust conditions according to the user. These mattresses monitor the users' metrics and find optimal temperatures and alignments to foster healthy sleep. This is intended to improve sleep quality and consistency.

Insight - Products across nearly every industry are being altered with artificial intelligence to improve various features. Homeowners and renters look to AI to streamline aspects of their day, from meal prep to light and music control, and even sleep quality. These consumers are willing to pay more for products with AI over traditional smart products due to the value of automation. In recognition of the desire for AI products, brands are looking to improve previous smart products by using automated AI.
Workshop Question - How could your company use artificial intelligence to add further value to its products or services?
8.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Rollable Phone
Smartphones are being made with rollable OLED screens for productivity
Trend - Smartphone manufacturers are creating luxury phones with displays that expand horizontally by rolling. These displays function similarly to folding phones but do not leave any visible crease or visible bezel. The larger expandable screen is designed to improve both productivity and entertainment.

Insight - While smartphones have had the same design for over a decade, the recent popularity of foldable phones has led to an increase in experimentation. Consumers interested in future-facing technologies are curious about major innovations in consumer electronics, particularly smartphones, given their necessity in modern life, and are willing to pay more for unique products, especially those with added practical value. As a result, brands are improving on long-stagnated designs to offer new features.
Workshop Question - How could your brand leverage newer technologies to improve the productivity of its products or services for modern consumers?
8.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Local Security
Home security systems with local options available offer customers privacy
Trend - Smart home companies are launching home security products with local-only options available. These products only store data locally, when requested, which enhances the privacy of the user. Avoiding network storage prevents sensitive information from leaking when servers are breached.

Insight - As modern homes become increasingly connected, with everything from doorbells to security cameras being always connected to the network, consumers are looking for ways to ensure that their data is kept private and safe from online threats. The prevalence of network attacks is leading to brands creating smart home products that subvert large storage databases in exchange for more grounded solutions. The transparency of these brands helps attract network-concerned, privacy-focused consumers.
Workshop Question - How could your brand differentiate itself from competitors by focusing more on the privacy and security of its customers?
8.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Hobbyist Printing
Free public and online 3D printing courses reduce barrier-to-entry for hobbyists
Trend - Low-cost or free 3D printing courses are being hosted by libraries, universities, and independent websites. These courses lower the barriers of cost and education for 3D printer use to draw more adults to the field, whether as a creative outlet or for CAD (Computer-Assisted Design)-related jobs.

Insight - While many individuals find a balance between work and personal lives, such as hobbies and social connections, others find themselves unfulfilled, either in the workplace or in keeping occupied. This leads to these groups searching for new avenues for enjoyment, such as new employment or a new hobby. As a result of these combined desires, hobbies with the potential to generate income are preferred. Fields that reduce the barriers via free and public services can draw in these individuals.
Workshop Question - What could your brand or industry do to lower consumer barriers related to cost or education?
8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Standalone VR
Developers are creating VR headsets that do not rely on external computing
Trend - Brands are launching standalone spatial computing headsets that have processing power built into the device. These devices are small, portable, and do not require the user to be tethered to a computer. This makes the headsets quicker to use while reducing the barrier to entry for new customers.

Insight - For the average adult consumer, two of the main barriers that prevent the adoption of spatial computing and VR headsets are related to cost and complexity, in part due to headsets often requiring several high-priced devices to function, effectively placing VR experiences behind paywalls that outweigh the value proposition. Hardware brands in the VR space are addressing these concerns by creating lower-cost, lower-power VR headsets that function entirely on their own.
Workshop Question - How could your brand ensure its products or services have minimal barriers to entry?
7.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Augmented Cleaning
Mixed reality applications gamify home cleaning to help users focus
Trend - Spatial computing brands are launching applications that use gamification, animations, and cameras to improve home cleaning. These are designed to integrate XR into daily tasks rather than serve as entertainment. These features aim to hold users' attention and make cleaning more engaging.

Insight - Most adults in North America are pressed for free time, and do not want to perform menial tasks, such as vacuuming, when they do have time. These consumers understand the necessity of these tasks, though, and as a result, desire help from modern technologies that could improve these experiences. Brands are recognizing these desires and launching engaging applications built on AR and XR platforms as a response.
Workshop Question - How could your brand leverage spatial computing to improve traditional day-to-day tasks for consumers?
8.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
VR Movement
New immersive accessories translate physical movements into actions in VR
Trend - Brands are launching accessories, such as treadmills, shoes, and sensors, designed to enable physical movement in VR worlds. These devices allow users to simply walk in real life to move in digital spaces—aiming to improve immersion and streamline the process of learning VR.

Insight - Despite the continued advancement of VR and AR technologies, using these tools still feels alienating to many consumers. These consumers find the separation of their physical actions with the animations they see in VR jarring, and thus gravitate towards VR products that feel more natural and seamless. VR technology companies are acknowledging this desire and are creating accessories designed to be intuitive, effective, and easy to learn.
Workshop Question - How could your company make its products or services more accessible and intuitive for new users?
7.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Transparent Display
Brands are crafting clear screens for workplaces and higher-income consumers
Trend - Televisions and displays with fully-transparent frames are now being manufactured for consumers. These displays improve workplace installations, video calling, and aesthetics for homes, as they can be fully hidden when powered off. These are high-cost products for more luxury consumers.

Insight - For higher-income consumers, aesthetics are a large factor when considering investing in new products. This is similar for future-facing workplaces looking to augment their buildings with the latest technologies. These two markets align on priorities; products must be innovative with clear value-adds without negatively impacting aesthetics. These desires are leading to brands crafting near-invisible devices with unique features that cannot be mimicked by lower-cost alternatives.
Workshop Question - How could your brand create unique products designed to meet the needs of higher-income consumers?
8.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends