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Score: 6.6
This Month and Warm Top 5 Examples: 3,952 Total Clicks Date Range: Jan 16 - Apr 17
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Everyday items in the home become enhanced through voice recognition
Implications - Voice-controlled technology begins permeating the home in surprisingly routine ways as consumers expect more from their everyday appliances and devices. As small items throughout the home are becoming outfitted with voice-activated features, homeowners are empowered with a sense of total control as well as the ultimate form of personalization as they can change almost any setting with a single word. [More]
Score: 6.3
This Month and Mild Top 5 Examples: 3,210 Total Clicks Date Range: Apr 16 - Apr 17
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Voice control simplifies the use of sophisticated technology
Implications - As smart technology further integrates itself into all aspects of consumer lifestyle, voice control features are gaining prominence to allow users to leverage complex technology without the need for in-depth knowledge into the inner workings of their devices. From downloadable apps to built-in features, voice-activated commands bring simplicity to the increasingly sophisticated technology surrounding us. [More]
Score: 5.7
This Month and Mild Top 5 Examples: 1,416 Total Clicks Date Range: Jun 16 - Apr 17
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Responsive entertainment technology increases intuitive enjoyment
Implications - As consumers become increasingly used to convenience-enabling technology, voice control capabilities are being adapted to entertainment, to make even the most enjoyable activities that much more intuitive. This permutation of voice-controlled technology demonstrates the rise of demand for responsive entertainment that allows the user complete control and ease of use. [More]
Score: 6.5
This Quarter and Warm Top 4 Examples: 3,242 Total Clicks Date Range: Jul 16 - Jan 17
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Users go beyond standard “filters” to make their photos come alive
Implications - As consumer-generated content continues to reign supreme, a need to refine and personalize content is on the rise. As a result, consumers are turning to platforms and apps that help bring their photos to life. Using features like holographic apps and custom lenses to add dimension and texture to a photo, these added features not only offer customization, but they adhere to the standard of modern, multimedia forms of entertainment. [More]
Score: 6.9
This Year and Warm Top 6 Examples: 2,932 Total Clicks Date Range: Nov 16 - Jan 17
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Technology focused camera innovations are reshaping photographic capabilities
Implications - Challenging the proliferation of smartphone photography, the camera industry is seeing an overhaul in specialized capabilities that put more power into the hands of the photographer than ever before. Leveraging emerging innovations in popular technology, including VR, auto-following and heat-mapping, the latest cameras offer consumers and professional photographers alike a multitude of futuristic features to experiment with. [More]
Score: 6.7
This Year and Warm Top 6 Examples: 5,028 Total Clicks Date Range: Aug 16 - Nov 16
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Brands incorporate smart technology to make leaving bed less bothersome
Implications - As part of the wellness wave, consumers have begun treating everything from the food they eat to the desks they work at as an opportunity for self care. Sleep is an area of focus as well, which is why many brands have re-positioned the alarm clock to wake consumers in more gentle ways. Customizing a simple task appeals to consumers who approach wellness in a more holistic sense. [More]
Filed in: TechGadgets
Score: 6.1
This Year and Mild Top 5 Examples: 5,429 Total Clicks Date Range: Dec 15 - Nov 16
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Consumers have turned the forms of devices and tech into commodities
Implications - The stated purpose of most technology is to serve some sort of function (like accessing the internet or communicating an idea.) However, modern consumer obsession with technology has shifted to the point where the items themselves hold value as commodities and symbols. Savvy businesses can thus uncover ways to sell technology qua technology through presentation and aesthetic. [More]
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Score: 6.4
This Year and Warm Top 4 Examples: 6,463 Total Clicks Date Range: Sep 16 - Nov 16
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Brands use celebrity endorsements and exaggerated concepts to market headphones
Implications - Since 'Beats By Dre' became popularized a few years back, it seems that audio brands have become highly focused on stylizing their products. To do so, many have employed huge celebrities to be the face of their advertisements in hopes of enticing buyers who're are influenced by their actions. In addition, musicians like Will.i.am are creating their own products and promoting them by leveraging their industry expertise. This illustrates that, along with other tech accessories, buying headphones has become as much about status as it has about the quality of sound for many consumers. [More]
Score: 7.6
This Year and Hot Top 6 Examples: 12,104 Total Clicks Date Range: Sep 16 - Nov 16
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Low-tech peripherals make already-convenient digital devices even simpler
Implications - While high-tech gadgets have contributed to unparalleled convenience, they are limited because of the ephemeral, immaterial nature of digital networks. Low-tech addenda let users expend even less effort when they use their high-tech devices, providing real-world, physical aids for digital interfaces. [More]
Score: 5.3
This Year and Warm Top 6 Examples: 8,444 Total Clicks Date Range: Aug 15 - May 16
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Consumers find balance between fun and function with at-home robots
Implications - With contemporary robot designs evolving to engage consumers on a more personalized level, many brands are appealing to consumers who are looking for low-maintenance companionship that's also a form of entertainment. This shift demonstrates the natural progression of technological innovation toward the realm of easing the innate human need for amusement and companionship. [More]