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Score: 7.1
This Quarter and Warm Top 4 Examples: 4,671 Total Clicks Date Range: Sep 16 - Nov 16
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Brands use celebrity endorsements and exaggerated concepts to market headphones
Implications - Since 'Beats By Dre' became popularized a few years back, it seems that audio brands have become highly focused on stylizing their products. To do so, many have employed huge celebrities to be the face of their advertisements in hopes of enticing buyers who're are influenced by their actions. In addition, musicians like Will.i.am are creating their own products and promoting them by leveraging their industry expertise. This illustrates that, along with other tech accessories, buying headphones has become as much about status as it has about the quality of sound for many consumers. [More]
Score: 8.4
This Quarter and Hot Top 6 Examples: 8,309 Total Clicks Date Range: Sep 16 - Nov 16
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Low-tech peripherals make already-convenient digital devices even simpler
Implications - While high-tech gadgets have contributed to unparalleled convenience, they are limited because of the ephemeral, immaterial nature of digital networks. Low-tech addenda let users expend even less effort when they use their high-tech devices, providing real-world, physical aids for digital interfaces. [More]
Score: 5.8
This Year and Warm Top 6 Examples: 7,367 Total Clicks Date Range: Aug 15 - May 16
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Consumers find balance between fun and function with at-home robots
Implications - With contemporary robot designs evolving to engage consumers on a more personalized level, many brands are appealing to consumers who are looking for low-maintenance companionship that's also a form of entertainment. This shift demonstrates the natural progression of technological innovation toward the realm of easing the innate human need for amusement and companionship. [More]
Score: 6.4
This Year and Warm Top 6 Examples: 8,253 Total Clicks Date Range: Mar 16 - May 16
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3D printing empowers consumers to create a customized world
Implications - The prevalence of at-home 3D printing has been rocking the manufacturing world by placing the power of creation directly into the hands of consumers. This is a response to the increased popularity of maker culture, however updated to go beyond a hobby or interest, and into daily needs. Such pragmatic, self-controlled use of a previously novel tool speaks to consumers' shifting perspective of technology as a necessity, as opposed to a luxury. [More]
Score: 5.2
This Year and Mild Top 4 Examples: 2,482 Total Clicks Date Range: Nov 15 - Apr 16
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Consumers invest in humidifiers that offer multiple benefits
Implications - As consumers pursue technological solutions for health concerns, many are embracing humidifying systems that simultaneously work to track and prevent a build of allergens that may cause a reaction. In addition to highlighting a consumer attitude that values preventative measures over reactionary responses, this shift relates to the active role individuals are ready to play in ensuring their own health. [More]
Score: 7.2
This Year and Hot Top 6 Examples: 21,126 Total Clicks Date Range: Oct 15 - Apr 16
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Consumers fully embrace tech aids in hunting and fishing
Implications - As consumers look for digital tools to streamline all manner of activities, those who participate in hunting and fishing have accepted the mainstream incorporation of digital aids in outdoor recreation. The widespread adoption of such innovations demonstrates a comfort in integrating tech solutions among a group that was previously wary of technology. This progression reinforces the omnipresence of technology and the contemporary view of devices as a natural extension of one's own abilities. [More]
Score: 6.4
This Year and Warm Top 5 Examples: 13,711 Total Clicks Date Range: Jan 15 - Apr 16
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Consumers embrace high-tech head wear for safety and connectivity
Implications - As consumers look for technological solutions that support safety and enable connectivity, many are embracing smart helmets and glasses that provide a variety of situational data to the cyclist. Providing visual updates on a wide range of information, such smart cycling accessories help individuals navigate traffic safely regardless of the level of cycling infrastructure in any particular city. This shift highlights the interest in taking advantage of vanguard technology in order to ensure safety during daily activities. [More]
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Score: 6.9
This Year and Hot Top 4 Examples: 8,873 Total Clicks Date Range: Jul 15 - Apr 16
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Consumers embrace add-ons to enable connected biking capabilities
Implications - As consumers look to adapt their commute to fall in line with newly adopted wellness goals, many are opting for smart cycling devices that offset the challenges of biking in urban areas lacking well-developed bike infrastructure. In addition to ensuring safety in cities that are less than bike-friendly, such post-purchase add-ons serve to transform the bike into a smart technology-enabled vehicle. This shift demonstrates that consumers are willing to invest more in additional devices that enhance the safety and overall experience of the products they already own. [More]
Score: 4.8
This Year and Mild Top 4 Examples: 1,934 Total Clicks Date Range: Mar 16 - Mar 16
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Next-generation thermostats offer greater indoor quality control
Implications - The desire to blend outdoors and indoors is being implemented in a hi-tech, energy efficient way, with the introduction of next-generation thermostats that offer air quality control. In addition to affording added control, these systems demonstrate how nuanced and particular the modern consumer is about the environments they inhabit. [More]
Score: 6.2
This Year and Warm Top 5 Examples: 4,005 Total Clicks Date Range: Aug 15 - Mar 16
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Content creators turn to sophisticated tools to improve their personal brand
Implications - As user-generated content continues to grow in size and scope, many influencers are upgrading the quality of the tools they use to make videos. Whether it's outsourcing video editing to on-demand service providers, or purchasing higher-quality applications, this progression signals that content creation is becoming a viable investment and long-term career. [More]