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Score: 7.1
This Quarter and Warm Top 6 Examples: 2,826 Total Clicks Date Range: Nov 16 - Jan 17
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Technology focused camera innovations are reshaping photographic capabilities
Implications - Challenging the proliferation of smartphone photography, the camera industry is seeing an overhaul in specialized capabilities that put more power into the hands of the photographer than ever before. Leveraging emerging innovations in popular technology, including VR, auto-following and heat-mapping, the latest cameras offer consumers and professional photographers alike a multitude of futuristic features to experiment with. [More]
Score: 6.8
This Year and Warm Top 6 Examples: 4,831 Total Clicks Date Range: Aug 16 - Nov 16
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Brands incorporate smart technology to make leaving bed less bothersome
Implications - As part of the wellness wave, consumers have begun treating everything from the food they eat to the desks they work at as an opportunity for self care. Sleep is an area of focus as well, which is why many brands have re-positioned the alarm clock to wake consumers in more gentle ways. Customizing a simple task appeals to consumers who approach wellness in a more holistic sense. [More]
Filed in: TechGadgets
Score: 6.3
This Year and Mild Top 5 Examples: 5,397 Total Clicks Date Range: Dec 15 - Nov 16
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Consumers have turned the forms of devices and tech into commodities
Implications - The stated purpose of most technology is to serve some sort of function (like accessing the internet or communicating an idea.) However, modern consumer obsession with technology has shifted to the point where the items themselves hold value as commodities and symbols. Savvy businesses can thus uncover ways to sell technology qua technology through presentation and aesthetic. [More]
Score: 6.6
This Year and Warm Top 4 Examples: 6,288 Total Clicks Date Range: Sep 16 - Nov 16
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Brands use celebrity endorsements and exaggerated concepts to market headphones
Implications - Since 'Beats By Dre' became popularized a few years back, it seems that audio brands have become highly focused on stylizing their products. To do so, many have employed huge celebrities to be the face of their advertisements in hopes of enticing buyers who're are influenced by their actions. In addition, musicians like Will.i.am are creating their own products and promoting them by leveraging their industry expertise. This illustrates that, along with other tech accessories, buying headphones has become as much about status as it has about the quality of sound for many consumers. [More]
Score: 7.8
This Year and Hot Top 6 Examples: 11,466 Total Clicks Date Range: Sep 16 - Nov 16
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Low-tech peripherals make already-convenient digital devices even simpler
Implications - While high-tech gadgets have contributed to unparalleled convenience, they are limited because of the ephemeral, immaterial nature of digital networks. Low-tech addenda let users expend even less effort when they use their high-tech devices, providing real-world, physical aids for digital interfaces. [More]
Score: 5.4
This Year and Warm Top 6 Examples: 8,240 Total Clicks Date Range: Aug 15 - May 16
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Consumers find balance between fun and function with at-home robots
Implications - With contemporary robot designs evolving to engage consumers on a more personalized level, many brands are appealing to consumers who are looking for low-maintenance companionship that's also a form of entertainment. This shift demonstrates the natural progression of technological innovation toward the realm of easing the innate human need for amusement and companionship. [More]
Score: 6
This Year and Warm Top 6 Examples: 9,101 Total Clicks Date Range: Mar 16 - May 16
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3D printing empowers consumers to create a customized world
Implications - The prevalence of at-home 3D printing has been rocking the manufacturing world by placing the power of creation directly into the hands of consumers. This is a response to the increased popularity of maker culture, however updated to go beyond a hobby or interest, and into daily needs. Such pragmatic, self-controlled use of a previously novel tool speaks to consumers' shifting perspective of technology as a necessity, as opposed to a luxury. [More]
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Score: 4.8
This Year and Mild Top 4 Examples: 2,735 Total Clicks Date Range: Nov 15 - Apr 16
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Consumers invest in humidifiers that offer multiple benefits
Implications - As consumers pursue technological solutions for health concerns, many are embracing humidifying systems that simultaneously work to track and prevent a build of allergens that may cause a reaction. In addition to highlighting a consumer attitude that values preventative measures over reactionary responses, this shift relates to the active role individuals are ready to play in ensuring their own health. [More]
Score: 6.8
This Year and Hot Top 6 Examples: 23,917 Total Clicks Date Range: Oct 15 - Apr 16
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Consumers fully embrace tech aids in hunting and fishing
Implications - As consumers look for digital tools to streamline all manner of activities, those who participate in hunting and fishing have accepted the mainstream incorporation of digital aids in outdoor recreation. The widespread adoption of such innovations demonstrates a comfort in integrating tech solutions among a group that was previously wary of technology. This progression reinforces the omnipresence of technology and the contemporary view of devices as a natural extension of one's own abilities. [More]
Score: 6
This Year and Warm Top 5 Examples: 14,283 Total Clicks Date Range: Jan 15 - Apr 16
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Consumers embrace high-tech head wear for safety and connectivity
Implications - As consumers look for technological solutions that support safety and enable connectivity, many are embracing smart helmets and glasses that provide a variety of situational data to the cyclist. Providing visual updates on a wide range of information, such smart cycling accessories help individuals navigate traffic safely regardless of the level of cycling infrastructure in any particular city. This shift highlights the interest in taking advantage of vanguard technology in order to ensure safety during daily activities. [More]