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Score: 7.1
This Week and Warm Top 4 Examples: 5,410 Total Clicks Date Range: Jun 14 - Aug 15
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Virtual reality offers consumers a chance to experience nature
Implications - Consumers interested in nature and wildlife expeditions are turning to virtual reality. This technology not only offers an immersive experience for less cost and commitment than the real thing; it also educates users on the places they are "visiting." Virtual tourism is increasingly becoming of interest to consumers, and when it comes to outdoor expeditions, it also has the added bonus of serving as a preparation tool in some cases. [More]
Score: 6.7
This Month and Warm Top 4 Examples: 3,580 Total Clicks Date Range: Oct 14 - Aug 15
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Shopping apps shine light on responsibility for mindful Millennials
Implications - The Millennial passion for responsible living is influencing a rise in conscientious shopping apps that account for both personal and public factors. Contributing to a prominent culture of mindful consumerism allows brands to maintain a sense of awareness that young critics claim is often lacking when it comes to commercial ventures. Challenging this assumption will help solidify bonds between young shoppers and brands. [More]
Score: 5.3
This Month and Mild Top 4 Examples: 2,336 Total Clicks Date Range: Apr 14 - Aug 15
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Tech-enabled meal ordering systems concentrate on monitoring food in real time
Implications - In order to match the growing sophistication of digitally savvy consumers, food brands are concentrating on ordering systems that allow users to track meal items in real time. This tech focus matches digital natives who are in the information age, which prompts an expectation of up-to-the-minute knowledge and updates in all aspects of life. Across many industries, the front end digitization of content will be appreciated by this young group. [More]
Score: 7.3
This Month and Warm Top 4 Examples: 2,997 Total Clicks Date Range: May 15 - Aug 15
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Gift-giving makes use of high tech devices and services
Implications - The modern approach to gifting is taking notes from the tech sphere via presents merged with high-tech devices and services. Considering just how familiar digital natives are with the digital world, it follows that even in the most personal spheres, automation now reigns supreme. This reality will continue to shape brand output, especially given the constant release of smart gadgets and systems. [More]
Score: 7.1
This Month and Warm Top 4 Examples: 3,846 Total Clicks Date Range: Apr 15 - Aug 15
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Cultural events offer augmented experiences for tech-savvy audiences
Implications - Cultural events are offering augmented experiences for attendees via the incorporation of virtual reality. This challenges norms as events typically reserved for person-to-person interactions are witnessing the steady infiltration of smart products. On the whole, new tech shifts in most industries reflect the power wielded by young connected consumers. [More]
Trend Hunter Services
Score: 5.9
This Month and Mild Top 4 Examples: 2,431 Total Clicks Date Range: Feb 14 - Aug 15
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Consumers pressed for time are addressed with lineup estimation tools
Implications - Busy consumers consumed with packed schedules are now being catered to with tools tracking lineups and dense crowds. Though this is primarily dominated by the tech sphere, diverse time-saving innovations are central to the modern young consumer, who places a strong value on convenience. [More]
Score: 6.2
This Month and Warm Top 4 Examples: 5,240 Total Clicks Date Range: Oct 14 - Aug 15
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Breathalyzers receive modern, digital updates for tech-savvy consumers
Implications - Although breathalyzers were first introduced in the 1960s, the established breath sampling system is receiving a modern makeover with high end, technological updates. Smart handheld systems have the potential to revamp time-honored products and services in a way that makes brands more appealing to young, connected consumers. [More]
Score: 6.1
This Month and Mild Top 4 Examples: 5,699 Total Clicks Date Range: Aug 14 - Aug 15
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Music products and services focus on health-conscious consumers
Implications - New audio products and services are concentrating on health in the interest of wellness-oriented millennials. Gen Y consumers are displaying a high regard for fitness, hence the development of athletic offerings in previously unrelated categories. So long as young shoppers continue to remain focused on wellness, products focused on these goals will continue to crop up. [More]
Score: 6.3
This Quarter and Warm Top 4 Examples: 5,374 Total Clicks Date Range: May 14 - Jul 15
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Consumers turn to high-tech light therapy to combat fatigue and jet lag
Implications - Consumers are increasingly turning to high-tech devices powered by UV rays in order to boost energy levels and combat jet lag. This progression toward energizing wearables reflects the modern consumer desire for streamlined self-care solutions that support mental alertness and increase the ability to focus. Such health-supporting solutions also adhere to concerns around utilizing natural solutions rather than relying on pharmaceutical methods. [More]
Score: 4.7
This Quarter and Untested Top 4 Examples: 3,161 Total Clicks Date Range: Jan 14 - Jul 15
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Traditional insect repellent concepts receive modern, digitized updates
Implications - Traditional approaches to insect repelling delivered through sprays are being reinterpreted with modern updates that are digitizing this sector. In addition to making this sphere all the more sophisticated, this embrace of technology also allows brands to sync products and services with the demands of connected consumers. [More]