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Score: 6.3
This Month and Mild Top 4 Examples: 1,239 Total Clicks Date Range: Nov 15 - Apr 16
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Consumers invest in humidifiers that also target airborne allergens
Implications - As consumers pursue technological solutions for health concerns, many are embracing air purification systems that simultaneously work to prevent a build of allergens that may cause a reaction. In addition to highlighting a consumer attitude that values preventative measures over reactionary responses, this shift relates to the active role individuals are ready to play in ensuring their own health. [More]
Score: 8.9
This Month and V. Hot Top 4 Examples: 18,100 Total Clicks Date Range: Oct 15 - Apr 16
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Consumers fully embrace tech aids in hunting and fishing
Implications - As consumers look for digital tools to streamline all manner of activities, those who participate in hunting and fishing have accepted the mainstream incorporation of digital aids in outdoor recreation. The widespread adoption of such innovations demonstrates a comfort in integrating tech solutions among a group that was previously wary of technology. This progression reinforces the omnipresence of technology and the contemporary view of devices as a natural extension of one's own abilities. [More]
Score: 8.2
This Month and Hot Top 4 Examples: 12,347 Total Clicks Date Range: Jan 15 - Apr 16
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Consumers embrace high-tech head wear for safety and connectivity
Implications - As consumers look for technological solutions that support safety and enable connectivity, many are embracing smart helmets and glasses that provide a variety of situational data to the cyclist. Providing visual updates on a wide range of information, such smart cycling accessories help individuals navigate traffic safely regardless of the level of cycling infrastructure in any particular city. This shift highlights the interest in taking advantage of vanguard technology in order to ensure safety during daily activities. [More]
Score: 7.9
This Month and Hot Top 4 Examples: 7,843 Total Clicks Date Range: Jul 15 - Apr 16
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Consumers embrace add-ons to enable connected biking capabilities
Implications - As consumers look to adapt their commute to fall in line with newly adopted wellness goals, many are opting for smart cycling devices that offset the challenges of biking in urban areas lacking well-developed bike infrastructure. In addition to ensuring safety in cities that are less than bike-friendly, such post-purchase add-ons serve to transform the bike into a smart technology-enabled vehicle. This shift demonstrates that consumers are willing to invest more in additional devices that enhance the safety and overall experience of the products they already own. [More]
Score: 5.8
This Quarter and Mild Top 4 Examples: 995 Total Clicks Date Range: Mar 16 - Mar 16
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Next-generation thermostats offer greater indoor quality control
Implications - The desire to blend outdoors and indoors is being implemented in a hi-tech, energy efficient way, with the introduction of next-generation thermostats that offer air quality control. In addition to affording added control, these systems demonstrate how nuanced and particular the modern consumer is about the environments they inhabit. [More]
Score: 7.6
This Quarter and Warm Top 4 Examples: 2,617 Total Clicks Date Range: Aug 15 - Mar 16
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Content creators turn to sophisticated tools to improve their personal brand
Implications - As user-generated content continues to grow in size and scope, many influencers are upgrading the quality of the tools they use to make videos. Whether it's outsourcing video editing to on-demand service providers, or purchasing higher-quality applications, this progression signals that content creation is becoming a viable investment and long-term career. [More]
Score: 7.2
This Quarter and Warm Top 4 Examples: 7,087 Total Clicks Date Range: Oct 14 - Mar 16
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All-in-One cooking appliances offer consumers a strongly desired compromise
Implications - Time-crunched consumers are embracing high-tech cooking appliances that offer multi-step food preparation. Offering a compromise between the convenience of fast food and the health benefits of home cooking, this approach to cooking is in line with increasingly busy lifestyles and a concern for the role of diet when it comes to health and wellness. [More]
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Score: 6
This Quarter and Warm Top 4 Examples: 2,630 Total Clicks Date Range: Jan 16 - Mar 16
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Drones provide extra customization and interactivity for curious consumers
Implications - The desire for interactive forms of play continues with innovative drone concepts that increase hands-on involvement. Whether it's taking a "toy-to-life" approach that children will enjoy, or providing customizable features for adults, tech toys that offer greater control will succeed with the modern consumer, who is constantly searching for empowerment in all facets of life. [More]
Score: 8
This Quarter and Warm Top 4 Examples: 6,948 Total Clicks Date Range: Oct 15 - Mar 16
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Consumers search for unobtrusive forms of drone entertainment
Implications - New drone models are being updated with hi-tech features ranging from gesture-control to virtual reality. The modern consumer is not only feature-hungry when it comes to new technology; they're also seeking a seamless user experience, indicating that the narrowing gap between consumers and their devices is heavily influencing product design. [More]
Filed in: TechGadgets
Score: 6.4
This Quarter and Warm Top 4 Examples: 5,477 Total Clicks Date Range: Jan 15 - Feb 16
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Hi-tech figurines emerge on the toy market to satisfy tech-savvy kids
Implications - Traditional toys and figurines are being actioned and brought to life with hi-tech enhancements. As the first true digital natives, Gen Z are not only able to intuitively navigate these toys, but have also come to expect forms of play that combine physical and digital components. The hybridized nature of modern toys speaks to the evolution of technology as a seamless and unobtrusive aspect of daily life. [More]