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Emerging lifestyle opportunities for innovators, entrepreneurs and creative minds

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Score: 7.8
Recent and Warm Top 4 Examples: 1,541 Total Clicks Date Range: Mar 17 - Mar 17
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Food trucks differentiate by offering healthy, fresh options
Implications - Often associated with indulgent, experimental "frankenfoods," food trucks are changing up offerings to suit consumers seeking out healthier options. Providing an alternative, and in many cases incorporating the creativity associated with food truck options, this shift marries the best of both worlds. [More]
Score: 7.7
Recent and Warm Top 6 Examples: 17,014 Total Clicks Date Range: Nov 15 - Mar 17
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Strategic garage innovations create simple solutions for new homeowners
Implications - Often doubling as a work station, storage unit and even a hangout zone, the garage is being further integrated as part of the home through innovative accessories that make it a more livable space. Creative storage solutions and strategic interior elements that don’t cost a fortune help new homeowners make the most of their garages, demonstrating the value consumers place in maximizing the space and functionality of their homes. [More]
Score: 7.9
This Week and Warm Top 5 Examples: 7,910 Total Clicks Date Range: Aug 16 - Mar 17
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Alcohol brands create interactive drinking games that promote staying in
Implications - Alcohol-fueled game nights entice the growing number of consumers who would rather spend a night in with close friends. As a countertrend to the excursions prevalent in Millennial party culture, we’re seeing a movement towards more intimate gatherings that appeal to the socially anxious segment of this demographic. This evolution creates opportunity for alcohol companies to create brand-specific games and products to fuel this growing demand. [More]
Score: 6.7
This Week and Warm Top 6 Examples: 7,111 Total Clicks Date Range: Feb 15 - Mar 17
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Millennial socializing sees a shift towards experiential drinking
Implications - As experience-seekers, Millennials are incorporating this sense of excitement into their socializing, with drinking events becoming more adventurous. Excursions like bachelor parties and celebratory occasions are being upgraded to private cabins, interactive beverage tastings and multi-sensory experiences. This shift in participation-based party culture exemplifies the Millennial preference to invest time and even finances into creating memorable bonding moments. [More]
Score: 6.8
This Week and Warm Top 5 Examples: 3,048 Total Clicks Date Range: Feb 16 - Mar 17
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Coffee culture takes a turn toward edible coffee treats with unexpected flavors
Implications - As adult snacking trends veer towards stronger and more potent flavors, unique ingredient combinations incorporating coffee are starting to gain prominence. Satisfying the desire for innovative flavor profiles while denoting an evolution in coffee culture, edible java concoctions are being found in increasingly unexpected formats. [More]
Score: 6.2
This Week and Mild Top 6 Examples: 3,186 Total Clicks Date Range: Apr 15 - Mar 17
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Portable coffee replacements make it easy to stay caffeinated
Implications - As consumers seek convenient forms of energy, the typical cup of coffee is being reformatted as a portable snack that can help fuel a busy day without spills or mess. This shift towards handheld coffee products demonstrates an increasing desire for alternative sources of caffeine that are easier to consume on-the-go. [More]
Score: 8.2
This Month and Warm Top 6 Examples: 9,878 Total Clicks Date Range: Aug 16 - Mar 17
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Urban street style incorporates tech of lifestyle hunting gear
Implications - Fashion-forward urban consumers are playing up their outdoors skills by opting for utilitarian clothing and accessories suitable to both the wear and tear of city and rural life. In addition to highlighting the desire to showcase one's closeness to nature as a status symbol, this shift demonstrates the influence of the survivalist mentality on urban living and the interest in challenging the stereotype of city dwellers as being overly reliant on convenience-driven technology. [More]
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Score: 7.5
This Month and Warm Top 6 Examples: 12,075 Total Clicks Date Range: Feb 15 - Mar 17
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Fashion brands tackle athleisure by taking visual cues from tennis
Implications - With designers of athleisure apparel borrowing visual cues from the world of tennis, consumers are embracing such pieces as a way to build on their personal brand in an age where competitive athleticism is best communicated through workout-ready attire. Falling in line with 2016's most popular sneaker, the tennis-inspired Stan Smith, in many cases this progression allows one to observe the ability of the fashion world, and in particular streetwear brands, to challenge traditional markers of wealth and social class by subverting the silhouettes we associate with them. [More]
Score: 5.9
This Month and Mild Top 5 Examples: 4,458 Total Clicks Date Range: Aug 16 - Mar 17
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Fabric innovations allow designers to create reinvent staples with denim
Implications - Given that consumers are more likely than ever to self-educate on topics such as fabric origin before making a fashion purchase, brands are designing creative takes on conventional pieces made from the versatile contemporary denim available today. Similar to how athleisure designers are moving toward designing apparel that resembles regular clothes while boasting the breathability and comfort of workout attire, this shift highlights the willingness of consumers to reimagine fashion norms in favor of simplicity and functionality. [More]
Score: 6.8
This Month and Mild Top 6 Examples: 5,271 Total Clicks Date Range: Nov 16 - Mar 17
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The fashion world opts for sunny shades that make pieces pop
Implications - As consumers remain drawn to neutral wardrobe staples as minimalism continues to reign supreme, fashion-forward individuals are increasingly incorporating head-turning accent pieces in bold yellow-based hues. Possibly alluding to the existential stress brought on by the political and economic uncertainties of the day, this renewed interest in such a bright and sunny color highlights a desire to maintain a level of hope and optimism with a view to the future. [More]