PRO Trends Emerging opportunities for innovators, entrepreneurs and creative minds
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Score: 5.1
Recent and Mild Top 4 Examples: 10,147 Total Clicks Date Range: Dec 12 - Jul 14
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Childhood treats are added to sophisticated adult snacks for nostalgic allure
Implications - Consumers are adding an element of nostalgia to traditionally stuffy adult treats to heighten appeal. Using snacks like Pop Rocks to enhance truffles and alcoholic beverages with texture, these revamped recipes speak to a desire for familiarity, even in experimental cuisine. [More]
Score: 5.7
Recent and Warm Top 4 Examples: 2,801 Total Clicks Date Range: Jan 12 - Jul 14
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A desire for customization sees proposals enhanced with animation
Implications - Moving away from traditional in-person methods of expression, proposals are taking on a more animated form. Using graphics and stop-motion features to convey personalized experiences, these techniques reflect a reduced need for face-to-face interaction. This signifies a turn towards more digitized but sentimental sources of affection. [More]
Score: 6.7
Recent and Warm Top 4 Examples: 2,514 Total Clicks Date Range: May 14 - Jul 14
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Morning meal makers are modified to deliver edibles at an accelerated rate
Implications - Consumers are constantly looking for ways to improve efficiency, which has resulted in brands answering in kind with morning meal makers that cook quickly. This shift towards fast, at-home meals helps to satisfy consumers who are accustomed to prepackaged food, but are looking to decrease dependence on eating out. [More]
Score: 5.1
Recent and Mild Top 4 Examples: 3,279 Total Clicks Date Range: Jul 12 - Jul 14
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Movement is encouraged through tech devices to get kids more active
Implications - In an ironic move, parents are turning to tech to encourage physical activity among youths. Providing games and activities that require physical participation, these techniques reflect a happy medium between technological and tangible play. [More]
Score: 6.9
Recent and Warm Top 4 Examples: 12,760 Total Clicks Date Range: May 11 - Jul 14
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The empowerment of young girls rages on in the sports industry
Implications - Though the idea of some sports being "just for boys" is quickly dissipating, girls are still not fully accommodated in the realm of athleticism. Feminized equipment and girl-only sports forward this movement in hopes of not just easing tensions today, but of reshaping the minds of youth to no longer perceive gender as a hurdle in sports and in life. [More]
Filed in: LifestyleSports
Trend Hunter Services
Score: 8.1
Recent and Hot Top 4 Examples: 8,659 Total Clicks Date Range: Apr 14 - Jul 14
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Nutritional supplements are given an even more convenient rebranding
Implications - Consumers are monitoring their nutritional needs more closely than ever, which has resulted in vitamins and nutritional products that take efficiency a step further. Innovations like travel-friendly packaging and customization support busy schedules by replacing meals, and aid consumers who want to streamline the process of taking care of themselves. [More]
Score: 8.3
Recent and Hot Top 4 Examples: 12,935 Total Clicks Date Range: Dec 13 - Jul 14
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Food consumption gets a hyper-personalized overhaul
Implications - Catering to a consumer desire for customization, cuisine is becoming hyper-personalized to further satisfy consumers looking for a way to express themselves. This novel approach to cuisine adds another level of intrigue for consumers to satiate a need for both visual and palate stimulation. [More]
Score: 5.8
This Week and Mild Top 4 Examples: 2,804 Total Clicks Date Range: May 14 - Jul 14
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Non-alcoholic drinks designed for healthy, sober consumers combat drinking culture
Implications - Non-drinking consumers are often restricted to the mocktail, but as health concerns rise about the effects of alcohol, beverages that focus on wellness are on the rise. Augmenting drinking culture to include the designated driver, the products satiate consumer demand for both lifestyle accommodation and enhancement. [More]
Score: 6.6
This Week and Warm Top 4 Examples: 3,091 Total Clicks Date Range: Nov 13 - Jul 14
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A desire for convenience has alcoholic brands turning to more accessible packaging
Implications - Alcoholic brands are moving away from a sense of prestige toward providing greater consumer practicality. Offering beverages like liquor in cans, these packaging designs combine mature indulgences with low-key aesthetics. Thus, shifting perceptions of alcohol as a more common and routine part of consumption. [More]
Score: 6.9
This Week and Warm Top 4 Examples: 2,406 Total Clicks Date Range: Jul 14 - Jul 14
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Alcohol packaging gets a portable redesign for the convenience-loving consumer
Implications - While alcohol consumption was previously centered around the ritual of mixing drinks, the modern branding of alcohol is changing the consumer experience to be centered on convenience and portability. The reformatting of alcohol with ready-to-go branding denotes preference for method over means for consumers who will sacrifice experience for time savings. [More]