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Score: 7.5
Recent and Warm Top 4 Examples: 50,931 Total Clicks Date Range: Feb 13 - Apr 14
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Artists pay homage to fast food culture imagery for enhanced brand status
Implications - Speaking to a consumer's sense of nostalgia and the ever-present status of fast food in America, artists are remixing fast food culture as a means of creating cross-cultural community connections. The use of fast food imagery in niche art communities solidifies their status as mainstay images and does double duty as breaking down the barrier between brand and consumer by reinforcing approachability. [More]
Score: 7.1
This Week and Warm Top 4 Examples: 22,028 Total Clicks Date Range: Mar 13 - Apr 14
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A desire for customization prompts consumers to adjust ordinary beverage flavors
Implications - As consumers become more open in terms of personal expression, everyday indulgences are being revamped with customizable adjustments to satiate that desire for individuality. Straying away from the more conventional, store-bought drinks, consumers are turning to DIY beverage techniques to add eccentric flavoring and personal touches to ordinary brews. The turn towards more personalized cocktail creations reflects a need for more exotic, yet cost-effective methods of consumption. [More]
Score: 5.2
This Week and Mild Top 4 Examples: 3,594 Total Clicks Date Range: Nov 13 - Apr 14
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Consumers condense holiday meals into sweets to aid an on-the-go lifestyle
Implications - With the hectic lifestyle of most adult consumers, participating in conventional holiday activities can be challenging. Seeking to indulge in the familiarity of holiday dishes in a more convenient manner, consumers are turning to condensed desserts that infuse festive flavors into more compact, and easy-to-make goods. Infusing the essence of holiday meals into ordinary sweets combines the comfort of home-cooked goods with the need for more accessible, on-the-go indulgences. [More]
Score: 7.8
This Week and Warm Top 4 Examples: 40,402 Total Clicks Date Range: May 13 - Apr 14
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Modern couples encourage interactivity from wedding guests
Implications - With more than half of marriages resulting in divorce and more emphasis placed on love than stability, the weddings of this generation are more lighthearted than their predecessors. As a result, everything from invitations to ceremonies are becoming more interactive for guests, shifting the meaning of a wedding further from that of a ceremony and closer to a party. [More]
Score: 5.7
This Week and Mild Top 4 Examples: 22,642 Total Clicks Date Range: Feb 13 - Apr 14
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On-the-go cuisine evolves to satisfy consumer demand for quick, healthy choices
Implications - Moving beyond existing options for the health-conscious or vegetarian consumer, brands are satisfying a desire for healthy, organic meals with recipes designed to be eaten on-the-go. Catering to the office community with limited time to choose wisely, the options help to evolve notoriously unhealthy eateries as more in touch with customer concerns for healthier lifestyle choices. [More]
Trend Hunter Services
Score: 5.6
This Week and Mild Top 4 Examples: 9,756 Total Clicks Date Range: Jun 12 - Apr 14
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A desire for customization prompts the addition of food to drinkable goods
Implications - As the DIY craze continues to dominate, techniques of customization are becoming more common, prompting consumers to add personalized touches to everyday goods. Seeking to make ordinary beverages more alluring, consumers are topping both sweet and alcoholic drinks with food to enhance texture and aesthetic appeal. Edible beverage toppings combine the extravagance of food accents with the need to improve everyday indulgences with more convenient, tailor-made approaches. [More]
Score: 6.8
This Week and Warm Top 4 Examples: 6,312 Total Clicks Date Range: Dec 13 - Apr 14
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A need for excitement prompts more diverse milk flavoring
Implications - While dairy products like milk offer a plentiful source of nutrition, the plethora of junk food alternatives often prevents youths from choosing the former. As a means to add more appeal to traditional health beverages, brands are opting for eccentric flavor infusions to combine the nutritional qualities of milk with the allure of exotic indulgence. [More]
Score: 7
This Week and Warm Top 4 Examples: 8,410 Total Clicks Date Range: Nov 12 - Apr 14
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Consumers turn to multilayered cuisine to satiate a need for diversity
Implications - As consumers become exposed to culturally diverse cuisines, the need to acquire more variety in everyday consumption has become a priority. Seeking to add more flair to conventional meals, individuals are turning to multilayered cuisine formats as a means to add ingredients and enhance levels of flavor. Layered food formats combine exotic meal variations with the need to maintain a familiar, and comforting source of indulgence. [More]
Filed in: LifestyleFood
Score: 8.8
This Week and Hot Top 4 Examples: 37,503 Total Clicks Date Range: Apr 13 - Apr 14
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Seeking to de-techify the kitchen, consumers go for powerless coffee brewing
Implications - While the number of smart solutions for the kitchen is rising each day, consumers are opting for simplified ways to brew coffee that enhance both the chore and the taste. Ritualistic in many respects, the solutions satisfy connoisseurs concerned with quality as well as naysayers who negate the unnecessary use of technology for simple tasks. Powerless operation methods satiate the eco-conscious and decrease dependancy on electrical grids. [More]
Score: 8
This Week and Warm Top 4 Examples: 13,419 Total Clicks Date Range: Apr 14 - Apr 14
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Meals are youthfully re-shaped as parents strive to encourage familial bonds
Implications - As familial bonding becomes less frequent due to distractive technological developments, solitary actions among youths have become more prevalent. Seeking to foster closer ties through traditional everyday routines, parents are turning to personified food shapes to add youthful characteristics that children can relate to. Playfully presented food combines comical aesthetics with the need to connect with others through more lighthearted and approachable means. [More]