Consumer Insights

Emerging lifestyle opportunities for innovators, entrepreneurs and creative minds

Trend Hunter Dashboards
Newly Added
Category List
Full Index


Score: 6.6
This Week and Warm Top 5 Examples: 619 Total Clicks Date Range: Aug 16 - Aug 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Brands market customizable products to students leaving home
Implications - Recognizing that living on college and university campuses is the first the Gen Z and Millennial demographics will be away from home, brands produce personalized products. Encouraging self-expression -- especially for females, customizable products and campaigns for back-to-school allow brands to bond with students and promote their compassion. This shift in marketing techniques highlights the importance of prioritizing a brand's connection to youthful consumers. [More]
Score: 4.8
This Week and Untested Top 6 Examples: 1,789 Total Clicks Date Range: Mar 16 - Aug 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Brands create a sense of social community through age-specific ads
Implications - Focusing on the back-to-school season, brands market their products and services using humor and relatable characteristics that appeal to young people. Brands utilize spokespeople and campaign tactics that mirror the lives of modern students, which builds on the preconceived thoughts that Gen Z or Millennials have about a fun, upbeat college lifestyle. This shift in campaigning stresses that brands can create better consumer relations through humanization. [More]
Score: 7.5
This Week and Warm Top 5 Examples: 5,698 Total Clicks Date Range: Sep 15 - Aug 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Female wellness products are created for discrete transportation and storage
Implications - Targeting the Millennial female consumer, brands produce smaller packaging for hygiene and wellness products that are ideal for office jobs or college campus living. By reducing size and adding female-focused packaging aesthetic, brands are able to convey a sympathetic message that reinforces the need for personal care products that are easily stored or concealed. [More]
Score: 7.5
This Week and Warm Top 6 Examples: 10,718 Total Clicks Date Range: Mar 14 - Aug 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Out-of-home gaming draws crowds to public spaces
Implications - At-home consoles encouraged solitude, causing concerns for social skills among the gaming community. However a shift toward public gaming and spectatorship shows a rise of communal, interactive gaming that opens opportunities for public venues and face-to-face events. This shows an increased relationship between the digital and physical worlds that battles the negative stereotypes of digital-age consumers. [More]
Score: 7.2
This Month and Warm Top 6 Examples: 4,590 Total Clicks Date Range: Jan 15 - Aug 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Nostalgic scents create instantly inviting homes
Implications - Seeking simple solutions to create warm, welcoming homes, savvy time-constrained hosts are opting for scented candles that fully immerse guests in nostalgia-inducing aromas. Acknowledging the inherent aromatherapy applications, brands are releasing highly specific scents that promise to spark positive memories and create relaxing environments without the need for much time or expense, perfectly suiting the needs of the modern homemaker. [More]
Score: 6.9
This Month and Warm Top 5 Examples: 4,167 Total Clicks Date Range: Feb 16 - Aug 16
DEMOGRAPHICS
Popularity
Activity
Freshness
The pursuit of calorie cutting takes an extreme turn
Implications - Meal replacements typically take the form of bars or drinks, but for some, constant visibility through social media increases the pressure to adhere to beauty standards. Thus, the pursuit of calorie cutting takes an extreme turn toward the inedible. This speaks to the effects of social media, and the dire need for more media literacy and food education. [More]
Score: 6.5
This Month and Warm Top 5 Examples: 5,291 Total Clicks Date Range: Jul 14 - Aug 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Home utilities are monitored and controlled
Implications - Extending IOT's infiltration of the home beyond basic connectivity, monitored utilities serve a multitude of modern consumer needs. These include eco-consciousness, curation of the holistic lifestyle, and frugality. Furthermore, this signifies a shift in consumer preference that goes beyond understanding major parts of home life, and intro controlling them. [More]
Filed in: Lifestyle
Trend Hunter Services
Score: 5.8
This Month and Mild Top 5 Examples: 3,300 Total Clicks Date Range: Apr 12 - Aug 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Utilities tracking becomes easier for the modern consumer
Implications - As Millennials age, previously complex areas of adult life need to be tweaked to suit their consumption style. One area where this shift is being implemented is in utility tracking. Gamifying, simplifying, or simply adding a visual element to the process adheres to the standards set by digital interactions, showing a convergence of industries and tones. [More]
Filed in: Lifestyle
Score: 5.3
This Month and Mild Top 4 Examples: 1,523 Total Clicks Date Range: Jan 15 - Aug 16
DEMOGRAPHICS
Popularity
Activity
Freshness
A previously complex industry enters a new phase of streamlining
Implications - Due to the fast pace of modern living and the digitization of the world at large, processes such as purchasing have reduced to two steps or less to great success. This monostep approach is infiltrating other industries that are notoriously complex, such as finance. This is especially important as the Millennial comes as adult age, as it accommodates their need for instant gratification. [More]
Filed in: Lifestyle
Score: 5.2
This Month and Mild Top 4 Examples: 1,522 Total Clicks Date Range: Oct 14 - Aug 16
DEMOGRAPHICS
Popularity
Activity
Freshness
The world of finance looks at the specific needs of a region
Implications - A cut-and-dry approach to any service does not work in the digital age, but even more so with something as lifestyle-specific as finance. Beyond generational and gender targeting, region-specific targeting is growing in prevalence, especially in regard to emerging markets. This speaks to a shift away from homogenization of services, and toward flexibility. [More]
Filed in: WorldLifestyle