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Score: 7.5
New and Warm Top 4 Examples: 17,510 Total Clicks Date Range: Feb 14 - Apr 15
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Alcohol brands adopt green branding techniques to showcase awareness
Implications - Seeking to connect with a broader market audience, alcohol brands typically associated with luxe lifestyle and excessive behavior are turning to eco branding techniques to showcase a sense of awareness. Offering everything from recyclable packaging to environmentally conscious labeling, brands are moving away from aesthetics that promote opulence towards designs that recognize and subsequently promote social causes. [More]
Score: 8.4
Recent and Hot Top 4 Examples: 13,653 Total Clicks Date Range: Apr 13 - Apr 15
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Consumers search for ways to make gardening more accessible
Implications - Consumers looking to ease themselves into gardening are opting for kits and pre-assembled materials to simplify the process. Cultivating a green thumb can seem like a daunting task to some inexperienced consumers, so products that offer convenience and accessibility are greatly sought after. Gardening kits and the like ultimately serve to remind us that there are non-tech solutions for streamlining lifestyle and leisure activities. [More]
Score: 7.6
Recent and Warm Top 4 Examples: 13,156 Total Clicks Date Range: Jan 13 - Apr 15
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Consumers seek out eco-friendly gardening tools
Implications - Gardening is an eco practice in and of itself, but consumers who want to take it one step further are opting for environmentally friendly tools and practices, such as solar-powered appliances or sustainable packaging. This shift reveals that it's not enough for consumers to partake in eco-related activities; it's also important that the process itself is, from start to finish, environmentally conscious as well. [More]
Score: 7.3
Recent and Warm Top 4 Examples: 19,441 Total Clicks Date Range: Jan 15 - Apr 15
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Gardeners search for ways to give back
Implications - Both novice and veteran gardeners are expressing an interest in giving back to their community. Whether they're partaking in urban gardening initiatives, community-wide projects or smaller-scale, at-home measures, gardeners recognize the benefits of the practice and wish to share the wealth. On a broader scale, this shift reflects a desire on the part of eco-conscious consumers to educate others through actionable, results-based methods. [More]
Score: 7.3
Recent and Warm Top 4 Examples: 106,889 Total Clicks Date Range: Oct 14 - Apr 15
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Brands that are open about insecurities resonate with consumers
Implications - The road to self-acceptance is by no means an easy one, and though many consumers are taking a celebratory approach to body image, this does not mean they are free from insecurity. Consumers are opting to expose, rather than conceal, these insecurities as a form of empowerment, and they appreciate brands that do the same. This shift reveals a desire for consumer-brand interaction that's open, honest and conducive to sharing. [More]
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Score: 8.5
This Week and Hot Top 4 Examples: 99,492 Total Clicks Date Range: Dec 13 - Apr 15
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Consumers search for unique ways to feel good about their bodies
Implications - Body acceptance still has a long way to go before it will reach the mainstream, but that hasn't discouraged plus-size consumers from searching for new ways to feel good about themselves. Whether it's enjoying user-generated content on the Internet or supporting body positive brands, consumers are taking a more positive, pleasure-based approach to self-acceptance. [More]
Score: 7.1
This Month and Warm Top 4 Examples: 6,134 Total Clicks Date Range: Apr 15 - Apr 15
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Plus-size fashion receives an overhaul spearheaded by consumers
Implications - Having long-since been shunned by the fashion industry, many plus-size consumers are taking matters into their own hands by creating garments, style blogs and online boutiques dedicated to the fuller-figured woman. These independent plus-size fashion ventures reveal that the industry is far from reaching body acceptance, and that plus-size consumers will go the extra mile to find the quality and variety they aren't seeing in mainstream fashion. [More]
Score: 7.5
This Month and Warm Top 4 Examples: 3,564 Total Clicks Date Range: Mar 15 - Apr 15
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Wearable technology is reformatted for bodily use
Implications - The world of wearable technology is evolving to include devices that attach directly onto users' skin. This new form of wearable device is not only more discrete, but often more accurate in its bodily observations. Adhesive wearables indicate how technology can transform the health industry, as well as reveal an underlying desire on the part of consumers to manage and monitor their day-to-day lives. [More]
Score: 6.9
This Month and Warm Top 4 Examples: 3,810 Total Clicks Date Range: Jan 15 - Apr 15
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Consumers search for environmentally friendly cleaning solutions
Implications - In an effort to reduce their ecological footprint, eco-conscious consumers are opting for reusable, biodegradable cleaning materials. Consumers' growing interest in the health and well-being of the environment has translated into some major lifestyle adjustments, suggesting that the demand for sustainability will only continue to grow. [More]
Score: 6.5
This Month and Warm Top 4 Examples: 1,796 Total Clicks Date Range: Mar 15 - Apr 15
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Consumers opt for natural household products to stay eco-friendly
Implications - In order to avoid harsh chemicals found in the majority of cleaning products, many consumers are to switching all-natural, organic options and DIY alternatives. This switch signifies that consumers are willing to forego both convenience and cost-effectiveness in order to support the holistic health movement and live a more sustainable lifestyle. [More]