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Score: 5.8
Recent and Mild Top 4 Examples: 3,289 Total Clicks Date Range: May 15 - Jul 15
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Brands appease activity oriented Millennials with interactive innovations
Implications - Brands are tuning into the active, engaged lifestyles of Millennials through innovations with experiential elements. In addition to delivering on a desire for memorable moments, companies are also using this route to develop lasting relationships that extend beyond transactions. [More]
Score: 6
Recent and Mild Top 4 Examples: 6,848 Total Clicks Date Range: Aug 13 - Jun 15
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Toys target children's anxieties with helpful stress relief features
Implications - As stress and anxieties continue to grow among younger generations, toys brands are adopting a more health-conscious approach to entertainment. Offering interactive, multisensory features to help alleviate stress, these products speak to a growing desire for methods of health and wellness that are less abrasive and more integrated, particularly among youth. [More]
Score: 7.2
Recent and Warm Top 4 Examples: 4,023 Total Clicks Date Range: Feb 14 - Jun 15
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Modern technology links users with automated conversational tools
Implications - The increasing irregularity of in-person communication stemming from tech tools is intensifying with the outsourcing of social tasks. For digital natives, eliminating the need for one-on-one contact is appealing, as many young people prefer online conversations instead of face-to-face exchanges. [More]
Score: 6.8
Recent and Warm Top 4 Examples: 1,731 Total Clicks Date Range: Dec 14 - Jun 15
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Food concepts include age-defying features for the health and beauty conscious
Implications - Food products and concepts are concentrating on edible age-defying properties that combat the look and feel of growing older. By putting beauty and health at the fore of culinary ventures, this movement is also focusing on the interests of boomers who aim to combat aging from the inside out. [More]
Filed in: LifestyleFood
Score: 6.3
Recent and Warm Top 4 Examples: 1,784 Total Clicks Date Range: Jun 14 - Jun 15
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Consumers turn to mobile apps for protection against harmful elements
Implications - As consumers seek a more convenient method of maintaining health, mobile apps are emerging that help detect and monitor concerns over issues like skincare. Speaking to concerns over UV rays and cancer, brands are offering apps that help screen and analyze potential harms. The use of such applications reflects a shift toward more connected forms of health. [More]
Trend Hunter Services
Score: 7
Recent and Warm Top 4 Examples: 7,053 Total Clicks Date Range: Oct 14 - Jun 15
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Shoe labels release merchandise with exceptionally lightweight features
Implications - Shoe labels are releasing exceptionally lightweight footwear products that combine the best of athleticism with breathable materials and designs. This aesthetic addresses a desire for easily accessible, on-the-go sporting items that are suited to busy and active Millennials. [More]
Score: 6
Recent and Mild Top 4 Examples: 11,251 Total Clicks Date Range: Jan 14 - Jun 15
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Brands hone in on gender bending shoe lines for the modern consumer
Implications - Brands are honing in on androgynous footwear lines that deliver gender-neutral designs. These creative concepts are meeting the wants and needs of modern shoppers who are no longer restricted to strict male and female divisions, but are instead blurring distinctions, reflective of an evolving view on gender. [More]
Score: 6.6
This Week and Warm Top 4 Examples: 2,718 Total Clicks Date Range: Mar 14 - Jun 15
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Tools focused on reintegrating former military personnel go mainstream
Implications - As a cultural sensitivity regarding mental health struggles becomes more mainstream, so too do concerns around the reintegration of military and law enforcement personnel following discharge. Given the high-rate of unemployment and suicide among those who have completed service, tools and services focused on rehabilitating and reintegrating such individuals have begun to serve as crucial resources. [More]
Score: 6.2
This Week and Warm Top 4 Examples: 1,324 Total Clicks Date Range: Apr 15 - Jun 15
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Service companies team up with familiar brands to accelerate customer service
Implications - Adding a level of ease to well-loved brands, service companies like Uber are collaborating with popular brands to make products more accessible. This shift in customer service, and the way in which a customer experiences a brand's product, signifies that a premium is being put on convenience. [More]
Score: 8.1
This Week and V. Hot Top 4 Examples: 7,125 Total Clicks Date Range: May 14 - Jun 15
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Skincare brands engage consumers with memorable, sun-powered campaigns
Implications - In order to build brand awareness and engage individual consumers on a personal level, sunscreen brands are using interactive campaigns to communicate their dedication to the well-being of customers. By creating memorable immersive experiences that speak directly to the concerns of consumers, such brands can build a reputation as an ally in the pursuit of health. [More]