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Score: 6.1
Recent and Mild Top 4 Examples: 3,573 Total Clicks Date Range: Mar 13 - Nov 14
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Adjustments are added to traditional prophylactics to heighten use
Implications - Heightening positive attitudes toward safe sex, prophylactic brands are incorporating both fun and functional variations in design. Reinventing contraceptives with unique features and added health benefits, brands are transforming conversations around sex to be more lax and approachable. [More]
Score: 6.2
Recent and Mild Top 4 Examples: 9,577 Total Clicks Date Range: Dec 12 - Nov 14
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Bridging the disconnect, cultural elements are added to safe sex awareness
Implications - Addressing the prevalence of sexual engagement among young people, prophylactic brands are using pop culture elements as a means to target this demographic head-on. Using rappers and cult movie characters to add familiarity to a traditionally unsavory topic, brands are seeking to make the conversation around safe sex much more comfortable, particularly among younger generations. [More]
Score: 8.1
Recent and Hot Top 4 Examples: 25,943 Total Clicks Date Range: Aug 13 - Nov 14
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The conversation around safe sex goes tongue-in-cheek to get youth involved
Implications - The clever use of crass or tongue-in-cheek humor often appeals to the young consumer, which is an aspect that's being adopted in the conversation around safe sex. As brands aim to educate as well as entertain, the use of humor in otherwise serious instances creates a more relaxed atmosphere more likely to be engaged with by young consumers. [More]
Score: 6.3
This Week and Mild Top 4 Examples: 6,160 Total Clicks Date Range: Jan 14 - Nov 14
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Moving away from risque fashion, celebrities put modest style front and center
Implications - Keeping things simple and laid-back, celebrities, particularly those of a younger and more outspoken demographic, are moving away from revealing fashion designs toward more conservative, homespun looks. Emphasizing the notion that "less is more," modern media icons are redefining how consumers, particularly teens, view beauty. This reflects a shift toward fashion styles that consumers can relate to and easily duplicate. [More]
Score: 6.7
This Week and Warm Top 4 Examples: 9,718 Total Clicks Date Range: Dec 13 - Nov 14
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To provide further tangibility, predictive technology enters the health sphere
Implications - As a healthy lifestyle continues to be coveted by consumers, the next extension of healthy living is being realized with prediction technology in healthcare. Placing power in the users' hands, this shift towards prediction for prevention decentralizes healthcare further, and empowers everyday consumers to take charge of their own health. [More]
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Score: 5.5
This Week and Mild Top 4 Examples: 2,152 Total Clicks Date Range: Jul 13 - Nov 14
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Creating a distinct regional reference, exotic ingredients are added to spirits
Implications - Showcasing an element of regional pride, both consumers and local brands are using exotic ingredients as a means to convey a sense of authenticity. This adds more of a taste experience to alcoholic beverages that takes drinking from a pastime to a more sophisticated hobby, which speaks to a bigger consumer desire for expertise in all aspects of life. [More]
Score: 5.3
This Month and Untested Top 4 Examples: 4,368 Total Clicks Date Range: Oct 14 - Nov 14
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Craving escapism, consumers opt for adventure within their own country
Implications - While the glamorization of international travel rises, consumers -- particularly in the United States -- are looking to domestic options for adventure that are easier on the wallet. This shift towards maximizing local options speaks to a broader preference to break from routine while still maintaining a familiar connection. [More]
Score: 5.2
This Month and Mild Top 4 Examples: 2,725 Total Clicks Date Range: May 14 - Nov 14
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Mixologists blend beer and wine into recipes for familiarity and variety
Implications - As mixology becomes a more respected and popular industry, mixing drinks with standalone ingredients like wine and beer is gaining momentum. This shift towards combining unusual, added ingredients with more basic ones speaks to an openness to seeing even the most traditional products complicated. [More]
Score: 8
This Month and Hot Top 4 Examples: 7,815 Total Clicks Date Range: Sep 14 - Oct 14
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Consumers flock to services that outsource even rudimentary tasks
Implications - Anything consumers can do to automate an aspect of daily life is being coveted, which is supported by the rise of outsource services for everything from laundry to texting. As work schedules continue to become more hectic, consumers will likely opt for convenience, even at a price, in everyday life. [More]
Score: 7.7
This Month and Hot Top 4 Examples: 4,614 Total Clicks Date Range: Oct 12 - Oct 14
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Food brands tie in social media to push the social aspect of eating
Implications - Capitalizing on the social nature of eating, food brands are using social media in both marketing and interactive campaigns to reach consumers and even bring people together in some cases. Whether integrated into the product itself or as part of a campaign, this shift reflects the way in which in-person social activities are moving online. [More]