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Score: 8
Recent and Warm Top 4 Examples: 3,654 Total Clicks Date Range: Jan 16 - Apr 16
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Ergonomics take the spotlight as the next phase of the wellness wave
Implications - The lack of physical activity in the digital age has spawned concerns for issues such as obesity and emotional wellness; the next phase sees an emphasis on posture. Products improving posture are appearing in the digital sphere, office spaces, and more, showing expansion of the consumer definition of wellness. [More]
Filed in: LifestyleHealth
Score: 7.1
This Week and Mild Top 4 Examples: 2,126 Total Clicks Date Range: Mar 16 - Apr 16
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Brands tap into the self-care movement with rejuvenating spring events
Implications - Brands are looking to timeless themes of renewal in hosting spring-inspired events in store that serve as both a rejuvenating, rewarding experience and an opportunity for product interaction. A convergence of the preoccupation with self-care and the changing retail landscape, this progression demonstrates how consumers are looking to brands for tools that help them live their best lives. [More]
Score: 5.5
This Week and Mild Top 4 Examples: 746 Total Clicks Date Range: Sep 15 - Apr 16
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Anti-aging products from various categories take a gentle angle
Implications - Previous methods of anti-aging typically include harsh chemicals and surgical procedures; however, as the Boomer generation continues to indulge in Potentialism -- the idea that their retirement age could serve as a second adolescence for the large, generally affluent group -- the definition of what it is to "age" shifts, calling for something less intrusive. This also results in more subtly branded anti-aging products, speaking to the stark difference between this aging generation and those of the past. [More]
Score: 7.4
This Week and Warm Top 4 Examples: 3,338 Total Clicks Date Range: Jan 16 - Apr 16
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Hair removal tools take on unique, specific designs
Implications - Designed to help carry out specific grooming tasks, tools like electric razors are taking on a more ergonomic, customized look. Appealing to consumers' desire to purchase and own products tailored toward their specific routines, this specialized approach helps consumers understand and appreciate the intended usage of grooming tools. [More]
Filed in: Lifestyle
Score: 7.2
This Week and Warm Top 4 Examples: 14,009 Total Clicks Date Range: Jul 14 - Apr 16
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A southern aesthetic battles other iconic American looks
Implications - In terms of modern culture and aesthetic, Americans tend to opt for either a prototypical west coast or east coast design style. This is due largely in part to visibility in pop culture, however as these separate American cultures become more mainstream, consumers are seeking divergence in a southern aesthetic. Additionally, the globalization of regional aesthetics caused by the digital age has updated this aesthetic, showing a shift in the definition of American culture. [More]
Score: 5.3
This Week and Mild Top 4 Examples: 421 Total Clicks Date Range: Apr 16 - Apr 16
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Meat is reformatted into familiar snack foods for heightened convenience
Implications - Changing the way hearty protein items like meat is consumed, brands are turning to familiar snack food forms for both convenience and familiarity. Reformatting meat and pork products into snack bars and chips, brands are seeking to not only make protein sources more accessible for everyday consumption, but also redefine meat products as a more approachable food item. [More]
Filed in: LifestyleFood
Score: 6.4
This Week and Mild Top 4 Examples: 2,495 Total Clicks Date Range: May 15 - Apr 16
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Protein sources are adapted into fun shapes for experiential appeal
Implications - Adding an alluring twist to traditional protein products, brands and consumers are reformatting goods like pork into creative, unexpected food forms to pique the interest of consumers. Shaping protein items to reference pop culture characters and geometric patterns, consumers are seeking to not only create a more visually appealing source of consumption, but also reinvent conventional food products into items that provoke and stimulate the senses. [More]
Filed in: LifestyleFood
Trend Hunter Services
Score: 6.3
This Week and Mild Top 4 Examples: 3,948 Total Clicks Date Range: Aug 14 - Apr 16
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Fun-focused finance services and products alleviate anxiety
Implications - Banking and money management are topics that cause anxiety for many consumers, making it difficult for organizations in this industry to expand. To alleviate anxiety and, furthermore, emphasize the positive aspects of money management, many organizations have begun offering more lighthearted services and products that redirect the pressure consumers feel surrounding finance to translate to self-care and in some cases, self-gifting. [More]
Filed in: Lifestyle
Score: 4.8
This Week and Untested Top 4 Examples: 871 Total Clicks Date Range: Jul 15 - Apr 16
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Meat options are added to dessert fare to balance flavor profiles
Implications - Merging flavor profiles and reinventing how sweet and savory flavors are experienced, brands are turning to unexpected meat and protein infusions to invigorate consumer palates. Adding ingredients like bacon and steak to cotton candy and yogurt, food brands are collaborating to not only reinvent flavors, but also to showcase how protein and nutrients can be experienced in fun, alternative ways. [More]
Filed in: LifestyleFood
Score: 6.6
This Week and Warm Top 4 Examples: 5,669 Total Clicks Date Range: Jun 14 - Apr 16
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Food brands pair up to create unexpected food and flavor offerings
Implications - Realizing the need to constantly surprise and delight consumers, food and beverage brands are turning to creative collaborations to create intriguing product offerings. Mix-and-matching unexpected flavor profiles and food forms, brands are collaborating with others to not only create signature products, but also to add an element of intrigue and exclusivity to their goods. [More]