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Score: 6.8
Recent and Warm Top 4 Examples: 4,452 Total Clicks Date Range: May 15 - Dec 16
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Consumers are enticed by special edition designer sports equipment
Implications - A symptom of the cultural obsession with fitness, luxury fashion and streetwear brands generally limited to presenting apparel and accessories collections are launching limited edition takes on traditional sports equipment. In addition to reflecting the priorities of the modern consumer and the insistence to communicate this through one's possessions, this progression also highlights the symbolic curation of such objects as a means of coping with the fleeting nature of the digital world. [More]
Score: 6.1
This Week and Mild Top 6 Examples: 5,947 Total Clicks Date Range: Feb 15 - Dec 16
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Face-to-face games take on crude themes to grab attention and entertain
Implications - Despite their wholesome, family-oriented history, face-to-face games are taking on more daring, crude themes. Occurring in toys for intended for both adults and children, the popularity of this approach sheds light on consumers of all ages being open to barrier-crossing, unique products. [More]
Score: 6.4
This Week and Mild Top 5 Examples: 2,375 Total Clicks Date Range: Feb 16 - Dec 16
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Parents turn to skill-building games to showcase their children's intellect
Implications - As digital-savvy parents begin sharing the social media limelight with their children, they become careful of toy selection, opting for games that present an image of a highly intellectual child to the world. Rather than picking games for enjoyment alone, modern day parents feel the scrutiny of social media audiences and take every opportunity to show off their astute parenting skills through a shift towards skill-building and personal development games. [More]
Score: 6.2
This Week and Mild Top 4 Examples: 1,198 Total Clicks Date Range: Aug 15 - Dec 16
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Consumers are enticed by pet treats inspired by human snacks
Implications - As consumers, particularly those with a double income and no children, are increasingly expanding their budget for indulgences with which to spoil their pets, many are being drawn to novel treats that replicate the experience of popular human snacks. In addition to highlighting the fast-growing "luxury" economy for domestic animals, this progression demonstrates that with the expectation of a standardized quality for food consumed by humans is extended to that of one's pets. [More]
Filed in: LifestylePets
Score: 6.7
This Month and Warm Top 5 Examples: 1,417 Total Clicks Date Range: Nov 16 - Nov 16
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Advent calendar products diverge from their typical focus on chocolate
Implications - As a "giftable" and highly experiential holiday product, it's no surprise that the advent calendar is being reinvented to feature a wide variety of food products aside from the classic chocolate style. As well, the design of the advent calendar provides an added benefit to brands as it allows them to showcase a variety of products at once. [More]
Score: 5.4
This Month and Mild Top 4 Examples: 3,428 Total Clicks Date Range: Aug 15 - Nov 16
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Asian healthcare skews toward convenience with health hybrids
Implications - Metropolitan cities in Asia are among the most fast-paced in the world, calling for more convergence, space-saving and hyper-convenience than most. Hybrid health services are emerging as a result. As the pace in cities around the world quickens by way of digitization, the need for similar convergence will increase. [More]
Filed in: LifestyleHealth
Score: 7.7
This Month and Warm Top 5 Examples: 6,922 Total Clicks Date Range: Jun 16 - Nov 16
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Luxury-seeking consumers opt for products encased in glass packaging
Implications - Gaining awareness of the toxic effects of chemicals seeping into their foods, beverages and beauty products, consumers seeking a more premium experience are reaching for items with glass packaging as a safer and, ultimately, chicer alternative. Optimized to fit in well with both eco-conscious and minimalist aesthetics, this shift towards glass containers offers both brands and consumers the opportunity to convey a more premium lifestyle message. [More]
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Score: 6.7
This Month and Mild Top 6 Examples: 3,870 Total Clicks Date Range: Jun 16 - Nov 16
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Brands look to reposition products by tapping into adjacent packaging trends
Implications - As a response to the analysis paralysis consumers face in grocery stores when inundated with shelves full of similar-looking products, CPG brands in particular are aiming for cross-categorical applications of their merchandise by incorporating interactive packaging features drawn from adjacent categories. By leveraging insights found outside their immediate category, brands are able to differentiate themselves from competitors and increase consumer awareness through repositioning that requires very little change to the physical products themselves. [More]
Score: 7.4
This Month and Warm Top 5 Examples: 4,169 Total Clicks Date Range: Oct 16 - Nov 16
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Adult-targeted snack packaging draws inspiration from the lunchbox
Implications - Adults seeking easy snacking solutions appreciate the accessibility of refined ingredients that come packaged in portable packets reminiscent of the lunchbox snacks of their youth. Tapping into the nostalgia-driven market of Millennials entering the workforce, snack brands elevating their offerings with premium ingredients, remain cognizant of leveraging classic-yet-convenient packaging of familiar childhood treats that often feature interactive elements for added enjoyment. [More]
Filed in: LifestyleFood
Score: 7.8
This Month and Warm Top 4 Examples: 5,344 Total Clicks Date Range: Sep 15 - Nov 16
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Mental health retreats signify de-stigmatization
Implications - Mental health retreats are increasing in popularity, specifically in areas like Japan where the idea of mental serenity is as big a priority as physical wellness. The practice is becoming more productionized in modern times through mental health retreats that make holistic relaxation a part of the 360-degree view of health. [More]
Filed in: LifestyleHealth