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Score: 7.2
New and Warm Top 4 Examples: 6,779 Total Clicks Date Range: Jan 15 - Sep 15
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Consumers turn to antioxidants to enrich their skincare routines
Implications - The benefits of antioxidants have long-since been touted by the health industry, a claim which is now being supported by skincare manufacturers. Both edible and topical in their form, antioxidant beauty solutions offer a natural way to combat everything from environmental damage to lack of sleep. These products not only align with the larger health movement; they also signify a shift towards beauty solutions that are more natural in their approach. [More]
Score: 7.8
New and Warm Top 4 Examples: 6,382 Total Clicks Date Range: Feb 15 - Sep 15
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Pharmaceutical companies enter the digital age with brand-new marketing efforts
Implications - In an effort to battle misconceptions about the pharmaceutical industry, many companies have made sure to cultivate a digital, technology-focused presence. Whether it's digital campaigns that appeal to millennials, or mobile apps that make products more accessible, these efforts work to establish pharmaceutical brands as an empowering force in the health industry. [More]
Score: 8.2
Recent and Hot Top 4 Examples: 9,569 Total Clicks Date Range: Apr 15 - Sep 15
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Retail concepts evolve to specifically cater to high-maintenance pets
Implications - Rather than merely accommodating canine or feline companions, retail concepts are expanding to include dining and shopping options dedicated solely to the entertainment of pets. With upscale amenities and hyper-niche luxuries, such concepts and services speak to the growing sector of the population approaching pet ownership like child-rearing, and the redirecting of that budget toward the well-being of domestic animals. [More]
Score: 6.6
Recent and Warm Top 4 Examples: 4,764 Total Clicks Date Range: Jul 14 - Sep 15
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Consumers rethink what's inedible amid discussions around food scarcity
Implications - In reaction to modern concerns around the global food crisis, consumers are re-evaluating what is considered conventionally edible and otherwise. From dumpster diving to pest meat menus, this shift can be seen as the tipping point of concerns around food waste, and points to the future of dining. [More]
Score: 7.1
Recent and Warm Top 4 Examples: 5,531 Total Clicks Date Range: Aug 14 - Sep 15
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Drinks are elevated with vessels designed for optimized satisfaction
Implications - Glassware is enhancing beverage satisfaction via designs that deliberately target heightened consumer experience. Intensified competition accounts for this direction in product development, most notably where cultured foodie audiences are implicated. This is also reflective of a greater pull towards enhanced everyday experiences. [More]
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Score: 8.2
Recent and Hot Top 4 Examples: 11,113 Total Clicks Date Range: Mar 14 - Sep 15
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Marketing efforts paint a picture of a delightfully quirky modern family
Implications - In order to be relatable to the diverse modern family, brands and advertisers are painting the picture of a realistic familial unit characterized by their own quirks and issues. This honest shift in the portrayal of family dynamics can be seen as the next step following the depiction of new parenting roles in recent years. [More]
Score: 8.3
Recent and Hot Top 4 Examples: 10,011 Total Clicks Date Range: Apr 15 - Sep 15
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Consumers plan travel around loosening state marijuana legislation
Implications - Moving away from merely the realm of medicinal use, cannabis-friendly services and accommodations embrace recreational marijuana use in regions where it has recently become legal. This can be seen as a natural response from the tourism industry seeking to accommodate the desires of the modern consumer that diverges from the cannabis wellness movement. [More]
Score: 5.6
Recent and Mild Top 4 Examples: 1,917 Total Clicks Date Range: Dec 14 - Sep 15
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Consumers indulge in nutritional sweets for the pursuit of health
Implications - As consumers strive for healthful balance in all facets of life, chocolate bars infused with vitamins and nutrients serve as a compromise between indulgence and responsible consumption. Targeted at both the part-time health conscious consumer and the serious wellness aficionado, upleveled chocolate formulated with superfoods and probiotics are accessible to the various kinds of discerning consumer. [More]
Score: 6.8
Recent and Warm Top 4 Examples: 6,036 Total Clicks Date Range: Oct 14 - Aug 15
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Clinical products and services boast ultra-minimalism
Implications - A backlash of the artisan movement, extreme utilitarian design can be seen in pharmacies, medication branding and the like. Approaching this industry with pragmatism conveys a seriousness to consumers that is often left on the back-burner in today's world of social media and brand personality. [More]
Score: 7.3
Recent and Warm Top 4 Examples: 4,925 Total Clicks Date Range: Jul 14 - Aug 15
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Consumers use social sharing as an incentive to get healthy
Implications - In the social media age, consumers are frequently sharing their fitness goals and progress. In addition to fitness, consumers are now also being encouraged to share their lifestyle and health habits. The social approach to health not only creates a sense of accountability in consumers, but also puts the emphasis on preventative measures. [More]