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Score: 6.9
New and Warm Top 4 Examples: 3,212 Total Clicks Date Range: May 16 - May 17
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Asian flavor trends turn conventional snacks into surprising experiences
Implications - Exploring non-traditional combinations and formulations, Asian snack brands are continuously coming out with flavors that dare to create unlikely matches. Taking simple snacking products and breathing new life into them through surprising spices and seasonings draws in curious consumers hungry for change. This experimental approach to flavor pushes the boundaries for emerging trends in snacking, establishing Asia as the top destination for the truly insatiable flavor-seeker desiring exposure to extraordinary taste experiences. [More]
Score: 6.7
New and Mild Top 5 Examples: 5,187 Total Clicks Date Range: Mar 16 - May 17
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Classic Asian desserts are reformatted to appeal to North American audiences
Implications - Continuously inspired by new formats, ingredients and textures, dessert brands are taking advantage of the evolving popularity of Asian-fusion cuisine by incorporating popular Asian influences into hyper-indulgent desserts. Balancing a love for delicious sweets with exciting flavor enhancements, the winning combination serves to excite both the flavor connoisseur as well as the social media maven. [More]
Score: 7.3
This Week and Warm Top 5 Examples: 4,817 Total Clicks Date Range: Dec 15 - May 17
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Young parents look for innovative reading formats to inspire children
Implications - Using virtual, emotional and tactile cues, children’s narratives are leaping out of the 2D page and engaging young readers in completely new ways. New parents keen to develop the emotional intelligence of their offspring through sensorial experience, are finding innovative formats to engage short attention spans, spark curiosity and promote intellectual development. [More]
Score: 7.6
This Month and Warm Top 6 Examples: 6,691 Total Clicks Date Range: Aug 15 - May 17
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The fast fashion model rages on, while impacting other industries
Implications - Fast fashion retailers have changed the apparel industry by enabling mid-range spenders to partake in style fads at their peak. In the information age however, aesthetic fads can be observed in other lifestyle categories, with social media elevating them to popularity as ferociously as any fashion fad. As a response, brands in other lifestyle categories are borrowing from the fast fashion model by leading with aesthetic as opposed to quality. This is especially important to consumers who are acutely aware of their personal brand. [More]
Score: 6.7
This Month and Warm Top 4 Examples: 7,116 Total Clicks Date Range: Aug 15 - May 17
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Established brands show authenticity by using customer feedback
Implications - Though smaller companies have the freedom to create products based in consumer feedback, more established brands have more red tape, and therefore must apply feedback in smaller, incremental ways. This is being implemented through small tweaks to existing products that explicitly reference real product feedback. Not only does this show authenticity, but satisfies the consumer desire to contribute to the products they consume. [More]
Score: 7
This Month and Warm Top 4 Examples: 3,457 Total Clicks Date Range: Feb 16 - May 17
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Reflecting an interest in maker culture, brands offer DIY gaming options
Implications - Consumers continue to be interested in creating and designing products for themselves, seeking out DIY experiences to create everything from clothing to home decor. Inspired by this shift, toy brands are offering up products that allows players to put their creativity to use by creating their own face-to-face games. Adding an entirely new element to game products, this shift is reflective of an increasing desire for extreme personalization and an opportunity to collaborate on products. [More]
Score: 5.7
This Month and Warm Top 4 Examples: 210 Total Clicks Date Range: May 17 - May 17
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Board games integrate social media-friendly elements to boost popularity
Implications -In the social media age, consumers view their personalities more as personal brands, making them acutely aware of how the products they consume fit into their image of self. Combine this with the rise of the Experience Economy -- the idea that memorable experiences are more valuable than material goods -- and a boost in self-aware, social media-friendly play can be seen. Board games that boast a bit of novelty satisfy both needs by providing a group experience that is friendly for social media sharing. [More]
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Score: 5.3
This Month and Mild Top 5 Examples: 292 Total Clicks Date Range: Apr 17 - May 17
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Brands utilize assistive digital marketing to bond with young parents
Implications - As Millennials transition into parenthood, brands look to reinstate their ubiquity as household names by speaking to this demographic's parental inclinations and offering a helping hand. Taking a note from influential online gurus, brands are leveraging digital marketing platforms like YouTube to create tutorial-style videos as well as empathetic ads in order to connect with parents on a more personal note, positioning themselves as helpful resources. This humanizing approach serves to form tighter bonds with new parents who need all the help they can get and are looking for brands they can trust. [More]
Score: 7.6
This Month and Warm Top 5 Examples: 3,452 Total Clicks Date Range: Jan 15 - May 17
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The rise of DNA-testing kits catalyzes customized culinary consumption
Implications - Curated dietary guidance tailored to the individual consumer’s genetic code is starting to take precedence in the food and beverage world. As intrigue around genetic tests continues to grow, specialization into dietary conditions has begun taking off, empowering consumers to have more extensive knowledge and control over their personal health and wellness. With increased knowledge around food intolerances, fad diets and generalized nutrition plans no longer hold the same appeal to consumers who want something more tailored to their specific needs. [More]
Score: 5
This Month and Untested Top 6 Examples: 1,839 Total Clicks Date Range: Dec 14 - May 17
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The mythical fermented honey-based beverage is given new life
Implications - As consumers have become well-versed in the offerings of local craft beer and wine makers, many are embracing mead as a distinct category of its own, similarly to cider. Highlighting a curious consumer nature and an innate comfort toward old world remedies, this progression also demonstrates a yearning for more varied drinking experiences. [More]