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Score: 6.2
This Week and Mild Top 4 Examples: 1,039 Total Clicks Date Range: Dec 15 - Apr 17
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The try-before-you-buy model moves into unexpected places
Implications - As retail moves into the digital space, more brands are offering the option to try products before buying them. This concept is easier to execute in spaces such as fashion, but what about larger purchase decisions with long-term lifestyle implications? More accuracy, extended sampling, and the use of data come together to make for more thorough trial periods in an era where consumers expect hyper-curated products and services. [More]
Filed in: Lifestyle
Score: 5.7
This Week and Mild Top 4 Examples: 1,447 Total Clicks Date Range: Apr 16 - Apr 17
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Industries based in big-ticket items appeal to first-time buyers
Implications - The concept of "adulting" describes a tongue-in-cheek, reluctant approach to traditional pieces of adult life like car ownership. Though based in humor, youth's distaste for these large, seemingly complicated purchases is genuine, and mostly based in a lack of education. Companies within these industries are appealing to first-time purchasers to boost education, simplify the process and encourage Millennials to partake in these more traditional milestones. [More]
Score: 5.8
This Week and Mild Top 5 Examples: 1,831 Total Clicks Date Range: May 16 - Apr 17
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Technology has simplified the complications of renting a home
Implications - The real estate industry has embraced streamlining via technology in recent years, with things like hunting for a home to rent or buy becoming much easier. The steps following, however -- including the actual purchase process, organizing rent payment, and more -- are becoming automated as well. Implementing the sort of simplicity seen in small purchases into big-ticket purchasing signifies a consumer need for reduced steps in all aspects of life. [More]
Filed in: TechLifestyle
Score: 7
This Week and Warm Top 4 Examples: 2,470 Total Clicks Date Range: Apr 16 - Apr 17
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Robotics put voice-control features front and center
Implications - Robotics, particularly those intended for the home, are being designed in a way that establishes them as more of an in-home personal assistant than anything else. This occurs not only through the seamlessness with which they help users, but also with the humanization that comes with voice-control and activation. This speaks to consumers' openness to the integration of technology into their everyday lives as a means to more convenience. [More]
Score: 7.1
This Month and Mild Top 6 Examples: 12,502 Total Clicks Date Range: Sep 15 - Apr 17
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Brands tap into Millennial curiosity through unexpected beachside innovations
Implications - Amplifying the beachside setting, Millennials seek ways to create unique experiences that satiate their sense of wonderment and curiosity. With this demographic’s proclivity towards sharable moments, it becomes important for brands to continue engaging the imaginations of Millennials in new and unexpected ways in order to further generate excitement and increase brand recognition. [More]
Score: 6.2
This Month and Mild Top 5 Examples: 11,389 Total Clicks Date Range: Sep 15 - Apr 17
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Oceanside activations create immersive branding experiences
Implications - Leveraging the tradition of spring break parties on the beach, brands are creating vacation-inspired events around this premise in order to create the ideal backdrops for Millennials to realize their dreams. Oceanside settings create a fully immersive ambiance, giving brand activations a boost in catering to the care-free and adventurous demographic. The success of beach party activations demonstrates the power of appealing to the aspirational side of the Millennial segment. [More]
Score: 8.7
This Month and Hot Top 5 Examples: 26,918 Total Clicks Date Range: Sep 14 - Apr 17
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Modern home design takes inspiration from the nomadic lifestyle
Implications - Known for their preference towards experiences over ownership, Millennials faced with the new need to settle down are looking for adventurous and impermanent ways to do so. With less desire to commit to one location or even one design, Millennial homeowners are flexing their freedom through modular styled homes that are portable, adaptable and unencumbered. This speaks to a new perspective on housing that is less restrictive and more fluid. [More]
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Score: 7.7
This Month and Warm Top 4 Examples: 7,014 Total Clicks Date Range: Jun 15 - Apr 17
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Gourmet meal kits start expanding to elaborate dessert options
Implications - With the rise of meal kit subscription boxes, consumers are getting comfortable creating elaborate meals for themselves, and are now seeking to extend this newfound confidence to the realm of desserts. While baking kits have been around for a while, what sets these apart is the drive for creativity and gastronomic ambition – not something that can be easily made without the help of an expertly assembled kit. Either fitting the bill for restaurant-quality gourmet confections or health-conscious yet still indulgent treats, these curated desserts allow consumers to try their hand and seemingly intimidating delights. [More]
Score: 8.8
This Month and Hot Top 5 Examples: 13,403 Total Clicks Date Range: Mar 15 - Apr 17
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Opulence no longer signifies a break, but is integrated into the everyday
Implications - Typically, luxury signifies a break from the mundane; a way for consumers to escape everyday life and treat themselves. The fast pace of American society is changing this concept with luxurious experiences integrated into necessary parts of the consumer's everyday life. This shows a shift in the definition of luxury as it relates to status, in that relaxation is no longer a signifier of opulence in a society that glorifies being busy. [More]
Filed in: LifestyleLuxury
Score: 5.4
This Month and Mild Top 6 Examples: 1,151 Total Clicks Date Range: Apr 17 - Apr 17
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Cocktail presentation is taken to new heights with scent-driven touches
Implications - As the demand for multi-sensory experiences continues to drive innovation across the service industry and beyond, envelope-pushing mixologists are designing scent-driven cocktails finished with aromatic botanical extracts that play up flavor notes. This progression highlights the ways in which a desire for more immersive experiences is reshaping expectations of regular consumer encounters. [More]