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Score: 6.5
This Week and Mild Top 5 Examples: 1,579 Total Clicks Date Range: Nov 16 - Jan 17
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Alcohol brands align with Millennial values through genuine branding
Implications - With more consumers educating themselves about premium alcohol, there’s a shift in focus towards alcohol brands that promote regionally-sourced ingredients and authentic craftsmanship. Millennials in particular are seeking to align themselves with brands that are genuine in their offerings, willing to pay at a premium for artisanal alcohol. [More]
Score: 6.4
This Week and Mild Top 5 Examples: 1,942 Total Clicks Date Range: Sep 16 - Jan 17
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Dark spirits are premiumized with smaller and more experimental varietals
Implications - As darker spirits make a revival among Millennial consumers, varietals of whiskey, bourbon and rum are being further premiumized through the release of small-batch collections. Enticing younger consumers who want to participate in the exclusivity of higher end alcohol, the industry is getting more creative with the launches of new flavor combinations and celebratory batches, knowing that the Millennial demographic of connoisseurs has an appreciation for craftsmanship and experimentation. [More]
Score: 6.9
This Week and Warm Top 4 Examples: 1,314 Total Clicks Date Range: Aug 16 - Jan 17
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Elegant all-natural anti-aging accommodates older Gen X and Boomers
Implications - Though typically marketed as niche, naturalistic skincare has crossed over into new, more elegant territory. This is a result of shifting from a Millennial focus, to one based in anti-aging and preservation. This convergence of naturalism and elegance appeals to ex-hippie consumers with disposable income. [More]
Score: 5.3
This Week and Mild Top 4 Examples: 416 Total Clicks Date Range: Jan 17 - Jan 17
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Hispanic consumers create festivals and meeting spaces to foster community
Implications - Metropolitan cities tend to have areas densely populated by those of one particular culture, creating a sense of community especially important to those who are new to the country. As the geographic makeup of North America changes, however, this sense of community becomes more difficult to establish. Festivals and events designed to immerse attendees in culture alleviate this problem, specifically within the growing Hispanic community. [More]
Filed in: Lifestyle
Score: 5.6
This Week and Mild Top 5 Examples: 1,455 Total Clicks Date Range: Feb 16 - Jan 17
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Ads appeal to young parents through sentimental family narratives
Implications - Beginning to encounter the unique challenges and uncertainties that come along with entering parenthood, many Millennials are finding solace in sentimental narratives of family. Particularly as today’s model of the modern family sees dramatic shifts away from norms of the past, brands look to pull on the heartstrings of young parents through emotional stories of family tradition. [More]
Score: 5.8
This Month and Mild Top 4 Examples: 1,676 Total Clicks Date Range: Jan 17 - Jan 17
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Meat products integrate consumer-centric packaging design
Implications - Facing a multitude of meat product options, the modern consumer prefers innovatively packaged meats and proteins that fit in easily with their lifestyle and core beliefs. Acknowledging the importance of individuality and curation for many modern shoppers, meat brands are turning towards packaging that appeals to the consumer’s personal branding while also promoting ease of use. This shift towards consumer-centric packaging designates a more seamless integration of products into increasingly customizable lifestyles. [More]
Score: 6.6
This Month and Warm Top 6 Examples: 2,633 Total Clicks Date Range: Nov 15 - Jan 17
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QSR turns to upscale ingredients to entice discerning consumers
Implications - Leveraging the knowledge that younger demographics are seeking aspirational lifestyles they can share on social streams, QSR is shifting towards a focus on quality, updating menus with the infusion of artisanal ingredients. Always on the lookout for new flavor experiences, Millennial Foodies in particular are drawn to revamped menus at familiar dining establishments, appreciating the feel-good notion of more upscale ingredients that have an authentic, homemade aesthetic. [More]
Filed in: LifestyleFood
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Score: 7.2
This Month and Warm Top 6 Examples: 10,091 Total Clicks Date Range: Jul 15 - Jan 17
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Plant-covered restaurants create an appealingly immersive ambiance
Implications - Encouraging a sense of freshness and abundance, restaurants are adopting nature-based decor as a natural source of beauty and sensorial aesthetic that is reminiscent of the garden. Enticing consumers to slow down and enjoy their environment, lavish plants are leveraged to create a calming, yet lively, ambiance that appeals to the modern diner seeking an eco-yet-luxurious lifestyle. [More]
Score: 7.6
This Month and Warm Top 4 Examples: 2,806 Total Clicks Date Range: Nov 15 - Jan 17
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Boomers are empowered to remain themselves through health products
Implications - Previously, health and wellness products and services targeted to Boomers focused in on the concept of "anti-aging." However, Boomers are finding independence is as important to them in retirement age as it was during their youth, creating a need for health products that enable them to embrace their new identities in a more empowering, lighthearted manner. [More]
Score: 6.3
This Month and Mild Top 5 Examples: 5,934 Total Clicks Date Range: May 15 - Jan 17
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Wellness is pushed as a status symbol through design-conscious health
Implications - The Attention Economy is of the utmost importance to the Millennial group whose disposable income is lower and slower to emerge than other generations, making all parts of the Millennial lifestyle an opportunity to boast status. This is especially true of health, as "Wellth" -- the idea of carefully curated physical well-being -- is being integrated into products and services by way of design-consciousness and deliberate "Instagrammability." [More]