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Score: 8.3
Recent and Warm Top 4 Examples: 42,646 Total Clicks Date Range: Feb 13 - Feb 15
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Holiday products go green as consumers seek out eco-friendly alternatives
Implications - As a desire for sustainable living grows in momentum, things like holiday celebrations and seasonal goods are seeing an eco-friendly overhaul. Seeking to maintain the essence of holidays like Easter in a more environmentally conscious manner, consumers are turning to DIY alternatives and green products to add peace of mind to what are often seen as materialistic occasions. [More]
Score: 4.6
Recent and Untested Top 4 Examples: 5,983 Total Clicks Date Range: Apr 13 - Feb 15
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Parents turn to playful cleaning products to encourage participation
Implications - Delegating household chores can be challenging, particularly with kids, which is why parents are turning to playful cleaning tactics to encourage involvement. Using adolescent aesthetics and toy-like designs, these products make household organization more appealing and create a more engaging and entertaining way to manage day-to-day tasks. [More]
Score: 7.1
Recent and Warm Top 4 Examples: 21,336 Total Clicks Date Range: Dec 13 - Feb 15
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Seeking more than just maintenance, consumers turn to dual-functioning lenses
Implications - Moving beyond traditional vision correction offerings, consumers are turning to multi-functional alternatives for appeal. Offering prescription lenses that increase value through health benefits or even high-tech components, brands are seeking to not only enhance consumer vision, but also make the process of maintaining health more appealing. [More]
Score: 7.1
This Week and Mild Top 4 Examples: 9,097 Total Clicks Date Range: Nov 14 - Feb 15
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Consumers turn the process of gift-giving and decorating into an activity
Implications - Many holiday purchases are made for either gifting or decor purposes. Consumers looking for a way to scale back on costs, while providing a great experience, are turning to DIY projects. This approach is not only more cost-effective, it also provides a group bonding activity for consumers, signifying a willingness to trade off convenience for the sake of ritual. [More]
Score: 5.9
This Week and Mild Top 4 Examples: 2,901 Total Clicks Date Range: Sep 14 - Feb 15
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Consumers attempt to lower waste production by opting for greeting card alternatives
Implications - Understanding that holidays such as Valentine's Day contribute to a significant increase in annual waste production, eco-conscious consumers are searching for alternatives to the traditional greeting card. Whether it's in the form of recycled items, or sentimental products with more permanence, this shift reflects a consumer willingness to abandon convention in favor of more sustainable rituals. [More]
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Score: 5.6
This Month and Mild Top 4 Examples: 3,386 Total Clicks Date Range: May 14 - Feb 15
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Shareable meals are cleverly designed with bite-sized sections
Implications - Though more and more consumers are eating meals alone, there's still exists a desire for creative, easy-to-share meals. Making the act of sharing meals more experiential, playfully designed communal meals that can easily be separated into smaller, bite-sized pieces delight consumers. Through novelty, this approach to meals provides incentive for consumers to purchase foods for sharing. [More]
Score: 6.1
This Month and Mild Top 4 Examples: 3,708 Total Clicks Date Range: Aug 14 - Feb 15
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Desserts are transformed into compact versions for on-the-go ease
Implications - Typically one of the most sought after parts of any meal, desserts are receiving a convenient reformatting to make consumption easier. Allowing consumers to enjoy the comforts of sweets like cake and ice cream while on the go, brands are reshaping typically messy meals into more compact and easy-to-eat formats. This evolution reflects a desire for products that suit busy lifestyles, even when it comes to indulgent goods. [More]
Filed in: LifestyleFood
Score: 7.5
This Month and Warm Top 4 Examples: 7,262 Total Clicks Date Range: Sep 14 - Feb 15
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Consumers seek more attainable forms of luxury in their dining experiences
Implications - While gourmet food options are becoming more accessible for at-home consumption, consumers still relish the opportunity to indulge outside the home. Brands that can offer accessibility along with a luxury experience and gourmet menu are a step ahead of the curve, catering to a consumer who wishes to instantly gratify their taste cravings in an environment that speaks to convenience and comfort. [More]
Score: 7
This Month and Warm Top 4 Examples: 3,945 Total Clicks Date Range: Oct 14 - Feb 15
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Consumers buck the health food trend with decadent meat-free alternatives
Implications - Vegetarianism has become synonymous with health, it seems, with many people assuming meat-free meals are automatically more nutritious than their carnivore-friendly counterparts. However, even vegetarian meals are succumbing to the health food backlash, featuring richer ingredients, heavier portions and even deep-fried cooking methods. This shift reveals that the consumer desire for luxury and self-indulgence trumps dietary restrictions. [More]
Filed in: LifestyleFood
Score: 6.9
This Month and Warm Top 4 Examples: 3,044 Total Clicks Date Range: Aug 14 - Feb 15
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Men are taking a more active role in child-rearing
Implications - As the conversation on gender equality continues, men are willingly stepping into domestic child care roles. Masculinity has come to be redefined by fatherhood, with less importance placed on providing financially, and a greater emphasis placed on providing care. This lends to a new form of masculinity -- even outside of fatherhood -- based in nurturing and expressing. [More]