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Score: 5.7
This Week and Mild Top 4 Examples: 1,739 Total Clicks Date Range: Oct 14 - Jan 15
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Flavor turns toward new territory with nuts and seeds as flavoring agents
Implications - Simultaneously satisfying the search for the next big protein, and the next flavor to replace the pumpkin spice phenomenon is nut flavoring. Appearing in unexpected places such as within savory dishes, nuts satisfy two main values for foodie consumers: sophisticated flavoring, and nutrition. [More]
Filed in: LifestyleFood
Score: 5.9
This Week and Mild Top 4 Examples: 2,196 Total Clicks Date Range: Nov 14 - Jan 15
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Beverage flavors crossover to solid foods
Implications - The search for exotic flavor knows no bounds for the foodie consumer, and has begun crossing food forms with edible drink-flavored pieces. Offering something new while still drawing from the familiar, flavoring foods with known drinks offers an exciting experience while staying within the comfort zone of the conventional eater. [More]
Filed in: LifestyleFood
Score: 6
This Week and Mild Top 4 Examples: 4,418 Total Clicks Date Range: Aug 14 - Jan 15
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Consumers turn to conveniently formed health foods for easy consumption
Implications - Consumers are more concerned now more than ever about getting all the different nutrients they need on a daily basis, which is being acknowledged with superfood-based products designed to be consumed on-the-go. As time savings becomes a paramount concern, this design of products appeals to a consumers on the basis of fulfilling nutritional needs in a seamless way. [More]
Score: 5.2
This Week and Mild Top 4 Examples: 4,531 Total Clicks Date Range: Oct 13 - Jan 15
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Consumers replace traditional ingredients with healthier alternatives
Implications - As the war against gluten and bleached carbs rages on, consumers are looking to substitutions for favorite dishes instead of avoiding them altogether. Ingredients such as brown rice, quinoa and other grains are being used as an alternative in recipes, which signifies a preference to DIY healthier goods rather than going without. [More]
Score: 5.4
This Week and Mild Top 4 Examples: 6,629 Total Clicks Date Range: Apr 14 - Jan 15
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A desire for thrills prompts whimsical serving in dining experiences
Implications - Restaurant goers are indeed looking for a satisfying meal, but they're also seeking a unique experience, which is being answered with adventurous forms of food delivery at restaurants. The shift toward restaurants that incorporate memorable, entertaining aspects like robotic servers appeal on the basis of being appropriate for a wide range of ages, and providing both sustenance and an experience. [More]
Trend Hunter Services
Score: 6.5
This Week and Warm Top 4 Examples: 3,061 Total Clicks Date Range: May 14 - Jan 15
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Anxiety around online dating is alleviated with humor
Implications - Mobile and online dating has been hailed for its convenience, efficiency and accessibility, becoming increasingly popular among millennials. However, a lack of face-to-face interaction and generally streamlined approach to courtship reveals an underlying propensity for socially uncomfortable situations. Consumers are exhibiting a willingness to satirize or parody the process, revealing that humor and self-mockery continue to be a captivating method of engagement, even for popular products and services. [More]
Score: 6.4
This Week and Warm Top 4 Examples: 2,092 Total Clicks Date Range: Feb 14 - Jan 15
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Brands offer couples elevated romantic experiences in exchange for engagement
Implications - Sensing opportunity in consumers' romantic lives, brands are now providing an interactive element to romantic rituals. This personal approach to marketing allows couples to unabashedly engage in everything from a casual flirtation to a passionate encounter, all the while getting something in return, like a public experience, romantic keepsake or consumer good. This intimate approach to marketing speaks to a consumer willingness to engage with brands on a more personal level, especially if there's a reward involved. [More]
Score: 8.4
This Month and Warm Top 4 Examples: 17,102 Total Clicks Date Range: Jan 14 - Jan 15
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Consumers turn to scientific cookware to maintain healthly diets
Implications - As the importance for nutritional living and personal well-being continues to grow, a desire for more personalized meal preparation is taking place. Using experimental cookware and scientific equipment to help cook and prepare meals, consumers are looking to not only keep count of calories and ingredients, but also find a way to make healthy living a more enjoyable experience. [More]
Score: 4.9
This Month and Mild Top 4 Examples: 2,067 Total Clicks Date Range: May 13 - Jan 15
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Enhancing romantic gestures, users turn to interactive techniques
Implications - Adding an interactive element to sentimental experiences, consumers are turning to games as a means to heighten romantic engagements. Adapting marriage proposals into video games and using apps to quantify affection, individuals are using elements of entertainment to heighten romantic gestures with both excitement and intrigue. Highlighting the ways that consumers are willing to let technology have a place in nearly aspects of their lives, this shift signifies a great opportunity for emotion-centric industries. [More]
Score: 6.5
This Month and Warm Top 4 Examples: 2,950 Total Clicks Date Range: Oct 13 - Jan 15
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Reflecting an elevated status, pets become the focal point of big brand campaigns
Implications - With the rise of Internet memes and viral videos, animals like dogs and cats are taking the spotlight in everyday entertainment. Capitalizing on the familiarity of popular household pets, marketers are using furry companions to not only add humor to a campaign, but also connect with consumers by coming across as more approachable. [More]