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Emerging lifestyle opportunities for innovators, entrepreneurs and creative minds

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Score: 8.4
Recent and Warm Top 4 Examples: 30,716 Total Clicks Date Range: Apr 15 - May 16
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Adults embrace modernized nostalgia when it comes to summer activities
Implications - Thrill-seeking Millennials look for products and experiences that reinvent favored childhood memories of summer holidays. Brands strive to meet the needs of these consumers by striking a balance between fun, youthful experiences and sophisticated, adult preferences. Knowing that Millennials fear commitment and career failures, brands are able to make deeper connections to this generation by creating summer break-focused nostalgia -- a time that even in childhood represented a lack of routine and responsibility. [More]
Score: 6.7
Recent and Warm Top 4 Examples: 1,899 Total Clicks Date Range: Jun 15 - May 16
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Moms & dads want to get real about what it means to be a modern-day parent
Implications - Most of the favorite media platforms that cover the topic of raising children cover controversial, comical and even painful topics related to child rearing. Traditional imagery of a family unit are also being replaced by less traditional images of same-sex parents or single parents, especially in brand messaging. Young parents want to know that they are not alone, and hardships -- big and small -- are frequent for all parents. [More]
Score: 5.5
This Week and Mild Top 4 Examples: 1,340 Total Clicks Date Range: May 15 - May 16
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Health-conscious consumers opt for customizable trail mix snacks
Implications - As the health and wellness movement continues to converge with the cult of convenience, consumers are embracing healthy snack services that create custom trail mixes made from organic fruit, nuts and seeds. This progression highlights the interest of consumers in streamlining healthy choices, making such lifestyle changes easier to commit to in the long-term. [More]
Score: 9
This Week and V. Hot Top 4 Examples: 23,166 Total Clicks Date Range: Jun 15 - May 16
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Brands emerge with pampering pop-ups that aim to be transformative
Implications - As consumers become accustomed to the concept of self-care, many brands are emerging with pampering pop-up concepts that aim to deliver on the consumer pursuit of self-betterment. In addition to demonstrating the expectations for brands to assist in the individual's striving for self-improvement, this shift highlights the consumer desire for transformative experiences and the role in which brands can play in making those experiences a reality. [More]
Score: 7.3
This Week and Warm Top 4 Examples: 4,560 Total Clicks Date Range: Apr 15 - May 16
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Regional marijuana legalization opens the doors for new ventures
Implications - Just as a fast-growing legal recreational marijuana market has created a demand for brands and products, the emerging opportunity has allowed for the emergence of new ventures that serve functions unique to the cannabis business. In addition to highlighting the far-reaching nature of the legal cannabis market, this shift highlights the opportunity for brands offering B2B services to leverage the needs of entrepreneurs in unique emerging sectors. [More]
Score: 7.5
This Week and Warm Top 4 Examples: 2,921 Total Clicks Date Range: Jul 15 - May 16
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Cannabis-infused edibles go highbrow with inventive gourmet creations
Implications - Creative emerging brands are producing artisan edibles and are being embraced by both medical and recreational consumers where legalization has created the opportunity to do so. In addition to highlighting the opportunity for new groups of consumers to be exposed to this product, this progression demonstrates that particular consumer taste preferences and attention to quality of ingredients are priorities applied to all areas of consumption. [More]
Score: 6.7
This Month and Warm Top 4 Examples: 1,261 Total Clicks Date Range: Sep 15 - May 16
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Consumers think outside of the box with elaborate veggie substitutions
Implications - With the proliferation of food blogs and branded recipe resources that make culinary inspiration increasingly accessible, consumers are fully embracing the replication of elaborate dishes with vegetable substitutions for meat. This progression is related to the health and wellness concerns regarding over-consumption of dairy and meat. [More]
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Score: 6.6
This Week and Warm Top 4 Examples: 1,842 Total Clicks Date Range: Apr 15 - May 16
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Brands capture consumer attention with fake pop-up shop concepts
Implications - As urban consumers become more familiar with unexpected brand interactions in their day-to-day lives, brands have begun launching fake pop-up shops that serve as a covert method of revealing a new product or campaign. This progression is related to the modern consumer's marketing literacy and the need for brands to innovate around what individuals have come to expect from them. [More]
Score: 6.7
This Month and Warm Top 4 Examples: 1,310 Total Clicks Date Range: Jul 15 - May 16
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Consumers prefer short bursts of newsworthy information, not excessive content
Implications - News outlets appeal to multitasking consumers using mediums that offer short clips or summarized stories. Consumers gather global, local and cultural news through these condensed formats in order to meet the demands of on-the-go lifestyles. Brands cater to tech-savvy consumers who have low attention spans (Gen Z and Gen Y) by providing digital platforms that deliver maximum content with minimum context. [More]
Score: 5.8
This Month and Mild Top 4 Examples: 1,824 Total Clicks Date Range: Jun 15 - May 16
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Parents turn to mobile applications for convenient back-to-school prep
Implications - The first day of school can be full of challenges, prompting parents to turn to mobile apps that help make preparation more streamlined. Helping parents to pre-plan for healthy meals and carpool pick-ups, these apps not only make day-to-day activities more convenient, but they also speak to a shift towards increased online usage, especially when it comes to kids' routines. [More]