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Score: 5.2
This Year and Mild Top 4 Examples: 1,016 Total Clicks Date Range: Aug 15 - Jun 16
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New platforms empower consumers to create interactive resumes
Implications - In an increasingly competitive job market frequently disrupted by new digital tools, many consumers are embracing platforms that enable them to create dynamic, narrative resumes in the hopes of making a lasting impression outside of the conventional social recruitment platforms. This progression highlights the comfort of consumers, in particular Millennials and Gen Z, in curating a narrative digital representation of themselves even in an indirectly social context, while it also speaks to the opportunity for employers to approach the hiring process in a more intuitive way. [More]
Score: 6.7
This Year and Warm Top 6 Examples: 6,642 Total Clicks Date Range: Mar 16 - May 16
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3D printing empowers consumers to create a customized world
Implications - The prevalence of at-home 3D printing has been rocking the manufacturing world by placing the power of creation directly into the hands of consumers. This is a response to the increased popularity of maker culture, however updated to go beyond a hobby or interest, and into daily needs. Such pragmatic, self-controlled use of a previously novel tool speaks to consumers' shifting perspective of technology as a necessity, as opposed to a luxury. [More]
Score: 6.4
This Year and Warm Top 4 Examples: 6,969 Total Clicks Date Range: Mar 15 - Mar 16
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Consumers flock to experiential attractions focusing on future food
Implications - As consumers seek experience-driven engagement in all realms, many are embracing hands-on workshops that introduce them to futuristic concepts like 3D-printed food and sensory-enhanced dining. Part educational workshop, part entertainment, such immersive attractions speak to the modern consumer's pursuit of memorable, multifaceted experiences. Additionally, these "labs" speak to the more scientific, well-informed approach to food that both health-conscious and Foodie consumers are employing. [More]
Score: 5.8
This Year and Warm Top 4 Examples: 3,434 Total Clicks Date Range: Mar 15 - Mar 16
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Brands highlight product experience with visualizations of reactive data
Implications - As brands look to offer multi-sensory experiences that truly resonate with consumers, many are opting to host pop-ups featuring mesmerizing visualizations of data generated by attendees. Often a way to illustrate the body's reaction to a particular product or service, these innovations indicate how gamification is changing the consumer relationship to knowledge. In addition to highlighting the expectation of multi-screen engagement, this shift speaks to the ways the modern consumer is used to accessing and consuming information in the digital age. [More]
Score: 4.8
This Year and Mild Top 4 Examples: 2,176 Total Clicks Date Range: Aug 15 - Mar 16
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Pop culture entertainment is adapted for a hands-on consumer
Implications - Virtual reality is transforming the entertainment landscape, as consumers demand content that is not only more interactive, but also more immersive. When it comes to popular culture, VR applications that both liven and gameify the experience contribute to a growing climate of "active," as opposed to "passive" consumers. [More]
Score: 6.6
This Year and Warm Top 5 Examples: 12,345 Total Clicks Date Range: Jan 15 - Dec 15
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Consumers turn to AR and VR tools to create content of their own
Implications - Virtual and augmented reality have been widely used for entertainment and gaming purposes. Now, in addition to immersing consumers in content, AR and VR technology can also be used to create content. This speaks not only to the natural evolution of the technology, but to a consumer desire to use it in a hands-on, purposeful way. [More]
Score: 4
This Year and Mild Top 6 Examples: 685 Total Clicks Date Range: Sep 15 - Apr 16
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Entertainment services seek to be more accessible for family viewing
Implications - Entertainment platforms and streaming services geared towards children are making sure to consider adults as well. By organizing content around child-rearing, or making content accessible for older viewers, these services become favored by parents who want to ensure entertainment is a family-focused affair. This shift speaks to the changing values of the millennial family, which places greater emphasis on collaborative parent-child relationships. [More]
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Score: 7.1
This Year and Hot Top 6 Examples: 30,201 Total Clicks Date Range: May 15 - Mar 16
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Brands use virtual reality as an educational marketing tool
Implications - Brands are beginning to use virtual reality technology as an educational marketing tool when introducing new products to consumers. This focus on education helps consumers understand the product's best uses, while creating product awareness in way that is genuinely interesting to consumers. The progression toward the use of virtual reality as an educational and promotional tool speaks to the interest in hands-on experience with a product before purchase as well as the naturalistic relationship between consumers and cutting-edge technologies. [More]
Score: 4
This Year and Mild Top 5 Examples: 2,726 Total Clicks Date Range: Oct 15 - Nov 15
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Advancements in creative technology enter the mainstream
Implications - Technology has revolutionized the way people create, consume and experience multimedia. Notably, tech tools that allow people to make art without the use of traditional apparatuses are infiltrating the mainstream, demonstrating a radical shift in what it means to be an artist or creator in the digital age. [More]
Score: 5.1
This Year and Warm Top 4 Examples: 3,337 Total Clicks Date Range: Aug 15 - Oct 15
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Cause organizations use virtual reality to inspire empathy in consumers
Implications - As virtual reality technology continues to become more accessible to the average consumer, cause organizations and other stakeholders are taking up the medium as a tool to cultivate empathy around pressing social issues. In providing an immersive window into a faraway crisis, organizations hope to inspire a call to action among those who are too distant to feel real connection to it. [More]