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PRO > Tech > Multimedia

Score: 6.3
This Quarter and Warm Top 4 Examples: 6,243 Total Clicks Date Range: Jul 13 - Mar 14
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Instead of trading for new devices, consumers are opting for cost-effective mods
Implications - With the advent of photo-centric social media sites like Instagram and Pinterest, the dramatic rise in photography has lead to a need for increased storage. Preferring a downstream approach to device upgrading, add-on storage devices are allowing consumers to save photos and data while travelling for optimizing gadget experience. As consumer data levels reach new peaks, the acceptance of higher storage devices and aftermarket tech accessories are satiating consumer demand to capture, create and store without previous constraints. [More]
Score: 6.7
This Quarter and Warm Top 4 Examples: 7,703 Total Clicks Date Range: Aug 13 - Mar 14
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Brands appeal to social media-obsessed youth using personal mementos
Implications - Personalized gifts are not a new innovation, but the means by which they are created is, as consumers shift towards using social media to remember moments or vacations. Placing the responsibility in the hands of patrons, brands aren’t setting up photo booths for customized gifts, but rather allowing consumers to upload personal photos from smart devices to create something that’s hyper-personalized and hip. Augmenting the experience to be more in-line with the Instagram lifestyle, the innovations solve the problem of how to foster a brand-consumer relationship by putting an emphasis on social media-obsessed generations to get involved. [More]
Score: 6.6
This Quarter and Mild Top 4 Examples: 15,687 Total Clicks Date Range: May 13 - Feb 14
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As more consumers move to cities, simulated nature soothes the disconnect
Implications - As the push towards urban metropolises grows stronger, solutions that satisfy the disconnection from the natural world reinforce digital lifestyles and make the transition more bearable for consumers. The acceptance of digital renderings of nature sees a further evolution away from the very scenes they mimic for consumers with busy schedules that lack the time to actually experience them and satiates a demand for instantaneous stimulation. [More]
Score: 7.2
This Year and Warm Top 4 Examples: 31,870 Total Clicks Date Range: May 13 - Dec 13
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Consumer electronics take on a sedan-inspired form and function
Implications - Appealing to a love for one’s vehicle, consumer electronic brands are extending car pride beyond the garage with designs that resemble automobile components. As cars remain a status symbol despite economic uncertainty, automobile-inspired accessories help owners show pride and oglers obtain a tangible taste of luxury. [More]
Score: 7.6
This Year and Hot Top 4 Examples: 24,460 Total Clicks Date Range: Jul 13 - Dec 13
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Looking for enhanced personalization, consumers turn to homemade electronics
Implications - Craving the next level of personalization, consumers are adopting digital DIY projects that also boast economical incentives. Crafted from materials found in-home, these DIY projects cost significantly less to produce, yet still offer an immersive experience when compared to traditional components. [More]
Trend Hunter Services
Score: 5.7
This Year and Warm Top 4 Examples: 9,428 Total Clicks Date Range: Aug 12 - Jul 13
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Offering smartphone users more value, facial recognition is on the rise
Implications - Providing consumers with a high level of security and technologically unique experiences, facial recognition has never been more pervasive and accessible to tech-savvy individuals. Apps that integrate facial recognition tend to provide smartphone users with an experience they wouldn't necessarily be able to get on other devices, adding a great deal of value to these already coveted products. [More]
Score: 4.2
Warm Top 4 Examples: 4,582 Total Clicks Date Range: Mar 12 - Jul 12
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Gadgets and apps allowing for sharing of multimedia platforms
Implications - Many consumers today own virtually every electronic device available: a TV, smartphone, laptop, tablet, desktop, etc. The difficulty lies in being able to use all of these devices from one location or to connect them all in one simple way. While cloud computing has enabled file-sharing and other functions across multi-media, there are a variety of other tools and applications that tech innovators are creating to make connecting across platforms even more user-friendly and convenient. These platform-integrating applications are a must for tech-obsessed consumers who want easy ways to stay connected and share content across their gadgets. [More]
Score: 5.8
Hot Top 4 Examples: 23,248 Total Clicks Date Range: Jan 12 - Jul 12
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Hi-tech eyewear innovations provide unprecedented viewing experiences
Implications - Earlier this year, Trend Hunter uncovered 'Hands-Free Tech,' innovative eyewear giving consumers extra functionality, whether it's connecting to social media or taking photos. Now, we're seeing even more hi-tech eyewear that provide display and projection features to create a completely enhanced and unprecedented viewing experience. These include everything from virtual reality contact lenses to bluetooth-enabled specs that can display images from your phone or tablet, all of which stand to transform the way today's media is delivered and digested. [More]
Score: 5.9
Warm Top 4 Examples: 37,207 Total Clicks Date Range: Jan 12 - Jul 12
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Innovative audio systems provide augmented music experiences
Implications - With technology, music has become a portable part of everyday life, and now consumers have the ability to create enhanced music experiences wherever they go. It doesn't matter if your'e riding a bike or kicking back on the sofa, there's an innovative stereo system that will ensure you always have your favorite tunes playing. From hidden sound systems to wearable speakers, the number of audio-producing creations abound, demonstrating that almost anything can produce a beat. [More]
Score: 6.6
Hot Top 4 Examples: 77,866 Total Clicks Date Range: Jul 11 - Jun 12
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Interactive invites and greeting cards enhance social exchanges
Implications - Consumers today are often so distracted that if something isn't engaging, it's often ignored. This applies to things like invitations and greeting cards -- the more interesting and interactive they are, the better. As such, many people are going all out when it comes to creating a unique wedding invitation or greeting. From word searches to scannable cards and those that are scented for effect, the number of interactive and engaging communication methods is increasing. And while this particular trend relates to consumer-to-consumer exchanges, a better understanding of the impact of interactivity is something from which all marketers can benefit. [More]