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Score: 6.6
This Quarter and Warm Top 4 Examples: 9,165 Total Clicks Date Range: Jan 14 - Oct 14
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A demand for immersive entertainment sees curved screens popularized
Implications - Consumers are looking for a more immersive experience as virtual and augmented reality rise in popularity, which has resulted in a preference for curved screens. This move towards more engaging everyday entertainment goes against the shift towards smaller screens for consumers looking for on-demand escapism. [More]
Score: 7.1
This Quarter and Warm Top 4 Examples: 6,699 Total Clicks Date Range: Jan 14 - Oct 14
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Despite a shift towards mobile tech, TV size grows to meet consumer demand
Implications - Despite the rise of handheld tech devices, the traditional size of consumer televisions are growing to take up more space. This shift towards larger, more immersive in-home experiences comes about as a differentiation from small-screen mobile devices. [More]
Score: 6.6
This Quarter and Warm Top 4 Examples: 10,715 Total Clicks Date Range: Feb 14 - Oct 14
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Televisions are literally transformed into works of art for the design-conscious
Implications - The television is the focal point for living rooms around the world, but as consumers come to focus more on design aesthetic, the entertainment staple has received a fashionable overhaul. Literally transforming TV sets into art, the designs highlight preference for function as well as fashion. [More]
Score: 5.3
This Quarter and Mild Top 4 Examples: 2,072 Total Clicks Date Range: Oct 13 - Oct 14
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Auto manufacturers shift to digital means to get drivers behind the wheel
Implications - The decline of car culture amongst Millennial drivers has led to auto manufacturers going the digital route by offering test drives via virtual reality. This shift towards simulation in marketing acknowledges the preferences of those obsessed with digital culture while also making the experience easier to distribute for brands. [More]
Score: 6.7
This Quarter and Warm Top 4 Examples: 4,746 Total Clicks Date Range: Jan 14 - Oct 14
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The design world is upgraded with tech-focused simulations
Implications - The incorporation of virtual and augmented reality technology into the design world is supporting consumer preference to try before they buy, which is particularly important when it comes to high-priced goods like furniture. The shift towards virtual decorating is a further extension of the retail tech boom that pushes convenience and time effectiveness for both brand and consumer [More]
Trend Hunter Services
Score: 8.8
This Quarter and V. Hot Top 4 Examples: 22,440 Total Clicks Date Range: Jan 14 - Oct 14
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Brands increase interactivity through virtual reality packaging
Implications - The shopping experience is becoming more focused on interactivity, but brands are now taking an even more in your face approach with augmented reality packaging. This shift supports consumer preference for smartphone integration into the product experience as brands compete to deliver the most immersive experience yet. [More]
Score: 6.3
This Quarter and Warm Top 4 Examples: 2,655 Total Clicks Date Range: Apr 14 - Oct 14
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Instead of actually taking a trip, consumers turn to virtual reality for escape
Implications - Consumers are busier than ever, which has left less time than ever for travel. The introduction of virtual reality travel experiences is providing consumers with the ability to get away without ever actually leaving. This shift supports the frugal consumer who's looking for cost-effective means of entertainment. [More]
Score: 6.8
This Quarter and Warm Top 4 Examples: 4,048 Total Clicks Date Range: Mar 14 - Oct 14
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Traditional media gets a virtual overhaul to increase mass appeal
Implications - The incorporation of virtual reality into traditional media like TV shows is accelerating its appeal. Incorporation of immersive experiences in rudimentary activities like web browsing is making the technology more applicable and appealing to consumers of all kinds. [More]
Score: 5.2
This Quarter and Mild Top 4 Examples: 1,884 Total Clicks Date Range: Jul 14 - Oct 14
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Seeking to engage consumers, brands project 3D simulations for appeal
Implications - Adding experiential allure to ordinary product unveilings and marketing approaches, brands are turning to 3D projections and visual simulations to engage consumer senses. Allowing consumers to feel as if they're apart of the brand experience, these projection tools allow representatives to convey their message in a more visual and immersive manner. This suggests a shift in consumer involvement away from mere spectator. [More]
Filed in: TechMultimedia
Score: 5.7
This Year and Mild Top 4 Examples: 48,663 Total Clicks Date Range: May 12 - Aug 14
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As maker culture expands, tech accessories receive a customized overhaul
Implications - As the DIY craze continues, traditionally complex, technological devices are getting customized to satiate a need for personalization. DIY sound systems and audio devices offer cost-effective alternatives to typically high-end products, combining a need for tech integration with more sustainable product methods. [More]