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Score: 4.6
Recent and Mild Top 4 Examples: 751 Total Clicks Date Range: Apr 15 - Sep 15
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Streaming services offer educational content for younger consumers
Implications - No longer a media platform just for adults, streaming content has become a source of entertainment for all ages, including younger generations. Realizing this shift in the market, brands are adapting online content to cater kids and teens in a more targeted manner. By offering specialized platforms and educational content, networks are not only aiming to appease young consumers, but also parents who are looking for a more appropriate and academic sources of entertainment. [More]
Score: 7.5
Recent and Warm Top 4 Examples: 4,591 Total Clicks Date Range: Jan 14 - Sep 15
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Modern products for families add engaging elements for alternative amusement
Implications - Everyday products best suited to family needs are being updated with unusually entertaining elements. The incorporation of amusement-specific aspects within run-of-the-mill consumer segments adds an intriguing sense of novelty. This can in turn spark buzz surrounding the reinvention of established products. [More]
Score: 6.7
Recent and Warm Top 4 Examples: 2,025 Total Clicks Date Range: Nov 14 - Sep 15
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Apps that enable broadcasting of user screens illuminate community gaming
Implications - Platforms and applications that allow users to broadcast their video game play are becoming a viable alternative to traditional advertising and the next level of community gaming. Sometimes bundled with live chat capabilities, this unique feature allows for the re-positioning of gamers as entertainers, which in turn speaks to the progression to "prosumers," consumers who actively produce content in addition to interacting with it. [More]
Score: 6.1
This Month and Warm Top 4 Examples: 708 Total Clicks Date Range: Dec 14 - Aug 15
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Modern e-mail platforms offer atypical services that enhance communications
Implications - As communications needs and wants continue to evolve, companies are responding accordingly with inventive, multifaceted e-mail platforms. Creativity in the tech sphere is particularly critical to success in today's overly saturated industry. This is also consistent with a contemporary fondness for entrepreneurship, as young generations continue to express a high regard for disruptive start-up cultures. [More]
Score: 6.7
This Month and Warm Top 4 Examples: 7,517 Total Clicks Date Range: Jun 14 - Aug 15
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Consumers opt for solar-powered speakers for eco appeal
Implications - Spending time in the great outdoors has not caused consumers to forget about their creature comforts, necessitating the production of new forms of outdoor entertainment. More than just being able to be used outside, these devices are sustainable in their design, with features like solar charging included to appeal to eco-conscious adventurers. [More]
Trend Hunter Services
Score: 5.3
This Month and Mild Top 4 Examples: 2,341 Total Clicks Date Range: Apr 14 - Aug 15
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Tech-enabled meal ordering systems concentrate on monitoring food in real time
Implications - In order to match the growing sophistication of digitally savvy consumers, food brands are concentrating on ordering systems that allow users to track meal items in real time. This tech focus matches digital natives who are in the information age, which prompts an expectation of up-to-the-minute knowledge and updates in all aspects of life. Across many industries, the front end digitization of content will be appreciated by this young group. [More]
Score: 7.4
This Month and Warm Top 4 Examples: 3,186 Total Clicks Date Range: May 15 - Aug 15
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Gift-giving makes use of high tech devices and services
Implications - The modern approach to gifting is taking notes from the tech sphere via presents merged with high-tech devices and services. Considering just how familiar digital natives are with the digital world, it follows that even in the most personal spheres, automation now reigns supreme. This reality will continue to shape brand output, especially given the constant release of smart gadgets and systems. [More]
Score: 5.8
This Month and Mild Top 4 Examples: 1,901 Total Clicks Date Range: Mar 14 - Aug 15
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Targeting business travelers, airlines cater to on-the-go worker needs
Implications - The coveted business traveler comes with specific needs, and airlines are meeting these specifications with products and services accommodating busy work schedules while in transit. While this increases the likelihood of developing loyal customers, this professional shift is also a part of a more comprehensive push to serve the needs of constantly connected consumers. [More]
Score: 7.2
This Month and Warm Top 4 Examples: 3,861 Total Clicks Date Range: Apr 15 - Aug 15
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Cultural events offer augmented experiences for tech-savvy audiences
Implications - Cultural events are offering augmented experiences for attendees via the incorporation of virtual reality. This challenges norms as events typically reserved for person-to-person interactions are witnessing the steady infiltration of smart products. On the whole, new tech shifts in most industries reflect the power wielded by young connected consumers. [More]
Score: 5.9
This Month and Mild Top 4 Examples: 4,387 Total Clicks Date Range: Mar 14 - Aug 15
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Animal obsession reaches new levels with social aspects for connected consumers
Implications - While digital networking has taken off in recent years, the phenomenon is becoming more customized with new communication tools for pet owners. By linking individuals with common interests together, brands can connect with passionate, engaged groups. This is also symptomatic of leading consumer patterns as connected demographics rely on the digitization of personal interests, wants and needs. [More]