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Score: 7.8
This Quarter and Warm Top 4 Examples: 10,243 Total Clicks Date Range: Jan 15 - Dec 15
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Consumers turn to AR and VR tools to create content of their own
Implications - Virtual and augmented reality have been widely used for entertainment and gaming purposes. Now, in addition to immersing consumers in content, AR and VR technology can also be used to create content. This speaks not only to the natural evolution of the technology, but to a consumer desire to use it in a hands-on, purposeful way. [More]
Score: 4.1
This Quarter and Untested Top 4 Examples: 269 Total Clicks Date Range: Sep 15 - Dec 15
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Entertainment services seek to be more accessible for family viewing
Implications - Entertainment platforms and streaming services geared towards children are making sure to consider adults as well. By organizing content around child-rearing, or making content accessible for older viewers, these services become favored by parents who want to ensure entertainment is a family-focused affair. This shift speaks to the changing values of the millennial family, which places greater emphasis on collaborative parent-child relationships. [More]
Score: 8.6
This Year and V. Hot Top 4 Examples: 19,030 Total Clicks Date Range: May 15 - Nov 15
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Brands use virtual reality as an educational marketing tool
Implications - Brands are beginning to use virtual reality technology as an educational marketing tool when introducing new products to consumers. This focus on education helps consumers understand the product's best uses, while creating product awareness in way that is genuinely interesting to consumers. The progression toward the use of virtual reality as an educational and promotional tool speaks to the interest in hands-on experience with a product before purchase as well as the naturalistic relationship between consumers and cutting-edge technologies. [More]
Score: 5.1
This Year and Mild Top 4 Examples: 1,705 Total Clicks Date Range: Oct 15 - Nov 15
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Advancements in creative technology enter the mainstream
Implications - Technology has revolutionized the way people create, consume and experience multimedia. Notably, tech tools that allow people to make art without the use of traditional apparatuses are infiltrating the mainstream, demonstrating a radical shift in what it means to be an artist or creator in the digital age. [More]
Score: 6
This Year and Warm Top 4 Examples: 2,657 Total Clicks Date Range: Aug 15 - Oct 15
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Cause organizations use virtual reality to inspire empathy in consumers
Implications - As virtual reality technology continues to become more accessible to the average consumer, cause organizations and other stakeholders are taking up the medium as a tool to cultivate empathy around pressing social issues. In providing an immersive window into a faraway crisis, organizations hope to inspire a call to action among those who are too distant to feel real connection to it. [More]
Score: 6.8
This Year and Warm Top 4 Examples: 8,107 Total Clicks Date Range: Jul 14 - Sep 15
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Modern security systems boast face recognition tools with biometric appeal
Implications - The appeal of biometrics is giving way to facial recognition systems focused on enhanced security. In light of heightened concern surrounding hacking, new ventures tailored to personalized, inimitable features are becoming all the more alluring. The hyper-customized nature of biometrics plays nicely into the popularity of bespoke branding across industries, and provides peace of mind where consumers crave it most. [More]
Score: 6.1
This Year and Warm Top 4 Examples: 3,915 Total Clicks Date Range: Feb 15 - Sep 15
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Projected campaigns offer an ephemeral glimpse of the brand
Implications - Speaking to the interest of consumers in large-scale, awe-inspiring mass experiences, outdoor projection campaigns are a dynamic way for brands to create a memorable and far-reaching moment. Such uses of holographic technology also allow the brand to establish a more physical presence. Overall, this progression can be seen as one that speaks to the ethereal nature of holographic and projection technology and the opportunity for brands to inject themselves into experiences that are meaningful for participating consumers. [More]
Trend Hunter Services
Score: 4.5
This Year and Mild Top 4 Examples: 1,788 Total Clicks Date Range: Jul 14 - Sep 15
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Modern identification places automation above the inputting of information
Implications - Automation is dominating sectors that at one point prioritized the need for passwords. As security systems have grown more sophisticated, the inputting of identification details is no longer essential. In its place are time-saving products and services that eliminate personally selected number and letter combinations. [More]
Score: 7.6
This Year and Warm Top 4 Examples: 8,613 Total Clicks Date Range: Mar 15 - Sep 15
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Modern charging devices boast more than one feature for busy consumers
Implications - Today's device-charging products are branching out beyond the basics with dual functions. Brands delivering two-in-one designs will entice today's on-the-go consumer who prefers to complete numerous tasks at once. This need is furthered by rapid technology growth, which creates an expectation of efficiency and expediency. [More]
Score: 6.5
This Year and Warm Top 4 Examples: 11,126 Total Clicks Date Range: Jan 14 - Sep 15
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Consumers search for hi-tech ways to diversify their workout routines
Implications - With renewed emphasis and social support being placed on fitness, consumers are finding it easier than ever to adopt and sustain their workout routines. However, despite a booming fitness culture surrounding it, exercising can still become static. As a result, companies are turning to virtual reality technology to heighten engagement and battle complacency, further suggesting that today's consumer needs unique and imaginative forms of fitness to hold their attention for long periods of time. [More]