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Score: 6.7
This Month and Warm Top 4 Examples: 3,406 Total Clicks Date Range: Apr 14 - Jan 15
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Interactive streaming service features have consumers leaving cable behind
Implications - Offering consumers even more incentive to cancel expensive cable subscriptions, content streaming services are increasing their value by adding on interactive, social components to enhance user experience. Providing more dynamic and customizable content, these services are taking full advantage of the increased opportunities of depending on an Internet connection. [More]
Score: 4.7
This Quarter and Mild Top 4 Examples: 1,602 Total Clicks Date Range: Jun 13 - Dec 14
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Radio shows move beyond mainstream content to satiate individual interests
Implications - Seeking to enhance viewer loyalty, radio stations are moving away from mainstream content and tailoring programming toward more niche, individual interests. Providing on-air material related to environmental causes and pet care, radio shows are seeking to create a personal connection with consumers, using unexpected content to foster a more engaging consumer experience. [More]
Filed in: TechMultimedia
Score: 5.3
This Quarter and Mild Top 3 Examples: 1,261 Total Clicks Date Range: Jan 14 - Dec 14
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Famously free innovations get a subscription-focused overhaul
Implications - As consumers look for a more adaptable form of radio, the shift to streaming is palpable, but the freedom gained has led many to pay a premium for ultimate access. The premiumization boom supports this as more consumers become willing to pay to regain control over how they consume media. [More]
Score: 4.5
This Quarter and Mild Top 4 Examples: 1,185 Total Clicks Date Range: Sep 14 - Dec 14
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As consumers demand customization and convenience, a shift towards streaming rises
Implications - Consumers are accustomed to smart technology giving them immediate access to whatever they want, which is a characteristic that's becoming commonplace for radio entertainment as a mass shift to streaming is observed. The rise of radio 2.0 expands content consumption to an array of devices and allows demographic targeting to be more streamlined. [More]
Filed in: TechMultimedia
Score: 5.2
This Quarter and Mild Top 4 Examples: 3,483 Total Clicks Date Range: Jan 13 - Dec 14
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Heightening engagement, audio systems turn to experiential adaptations
Implications - Moving beyond the allure of sound quality, speakers and audio devices are turning to more experiential adaptations to heighten consumer engagement. Appealing to consumer senses with augmented visuals and interactive activities, brands are seeking to expand an often solitary experience into a much more social and communal activity. [More]
Trend Hunter Services
Score: 6.1
This Quarter and Mild Top 4 Examples: 5,408 Total Clicks Date Range: Jul 14 - Dec 14
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Speakers are integrated into functional, outdoor equipment for on-the-go use
Implications - Seeking to further integrate audio systems into everyday life, brands are turning to more functional adaptations to heighten accessibility. Integrating speaker systems and Bluetooth technology into skateboards and bike helmets, brands are turning to more exhilarating outdoor elements to add hype and functional appeal to traditionally single-purpose products. [More]
Score: 6.2
This Year and Warm Top 4 Examples: 9,670 Total Clicks Date Range: Jan 14 - Oct 14
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A demand for immersive entertainment sees curved screens popularized
Implications - Consumers are looking for a more immersive experience as virtual and augmented reality rise in popularity, which has resulted in a preference for curved screens. This move towards more engaging everyday entertainment goes against the shift towards smaller screens for consumers looking for on-demand escapism. [More]
Score: 6.8
This Year and Warm Top 4 Examples: 7,830 Total Clicks Date Range: Jan 14 - Oct 14
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Despite a shift towards mobile tech, TV size grows to meet consumer demand
Implications - Despite the rise of handheld tech devices, the traditional size of consumer televisions are growing to take up more space. This shift towards larger, more immersive in-home experiences comes about as a differentiation from small-screen mobile devices. [More]
Score: 6.2
This Year and Warm Top 4 Examples: 11,207 Total Clicks Date Range: Feb 14 - Oct 14
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Televisions are literally transformed into works of art for the design-conscious
Implications - The television is the focal point for living rooms around the world, but as consumers come to focus more on design aesthetic, the entertainment staple has received a fashionable overhaul. Literally transforming TV sets into art, the designs highlight preference for function as well as fashion. [More]
Score: 4.9
This Year and Mild Top 4 Examples: 2,265 Total Clicks Date Range: Oct 13 - Oct 14
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Auto manufacturers shift to digital means to get drivers behind the wheel
Implications - The decline of car culture amongst Millennial drivers has led to auto manufacturers going the digital route by offering test drives via virtual reality. This shift towards simulation in marketing acknowledges the preferences of those obsessed with digital culture while also making the experience easier to distribute for brands. [More]