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Score: 7.2
This Month and Warm Top 4 Examples: 5,692 Total Clicks Date Range: Mar 15 - Mar 16
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Consumers flock to experiential attractions focusing on future food
Implications - As consumers seek experience-driven engagement in all realms, many are embracing hands-on workshops that introduce them to futuristic concepts like 3D-printed food and sensory-enhanced dining. Part educational workshop, part entertainment, such immersive attractions speak to the modern consumer's pursuit of memorable, multifaceted experiences. Additionally, these "labs" speak to the more scientific, well-informed approach to food that both health-conscious and Foodie consumers are employing. [More]
Score: 6.6
This Quarter and Warm Top 4 Examples: 2,933 Total Clicks Date Range: Mar 15 - Mar 16
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Brands highlight product experience with visualizations of reactive data
Implications - As brands look to offer multi-sensory experiences that truly resonate with consumers, many are opting to host pop-ups featuring mesmerizing visualizations of data generated by attendees. Often a way to illustrate the body's reaction to a particular product or service, these innovations indicate how gamification is changing the consumer relationship to knowledge. In addition to highlighting the expectation of multi-screen engagement, this shift speaks to the ways the modern consumer is used to accessing and consuming information in the digital age. [More]
Score: 5.6
This Quarter and Mild Top 4 Examples: 1,248 Total Clicks Date Range: Aug 15 - Mar 16
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Pop culture entertainment is adapted for a hands-on consumer
Implications - Virtual reality is transforming the entertainment landscape, as consumers demand content that is not only more interactive, but also more immersive. When it comes to popular culture, VR applications that both liven and gameify the experience contribute to a growing climate of "active," as opposed to "passive" consumers. [More]
Score: 7.4
This Year and Warm Top 4 Examples: 10,795 Total Clicks Date Range: Jan 15 - Dec 15
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Consumers turn to AR and VR tools to create content of their own
Implications - Virtual and augmented reality have been widely used for entertainment and gaming purposes. Now, in addition to immersing consumers in content, AR and VR technology can also be used to create content. This speaks not only to the natural evolution of the technology, but to a consumer desire to use it in a hands-on, purposeful way. [More]
Score: 3.7
This Year and Untested Top 4 Examples: 371 Total Clicks Date Range: Sep 15 - Dec 15
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Entertainment services seek to be more accessible for family viewing
Implications - Entertainment platforms and streaming services geared towards children are making sure to consider adults as well. By organizing content around child-rearing, or making content accessible for older viewers, these services become favored by parents who want to ensure entertainment is a family-focused affair. This shift speaks to the changing values of the millennial family, which places greater emphasis on collaborative parent-child relationships. [More]
Score: 8.2
This Year and V. Hot Top 4 Examples: 23,289 Total Clicks Date Range: May 15 - Nov 15
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Brands use virtual reality as an educational marketing tool
Implications - Brands are beginning to use virtual reality technology as an educational marketing tool when introducing new products to consumers. This focus on education helps consumers understand the product's best uses, while creating product awareness in way that is genuinely interesting to consumers. The progression toward the use of virtual reality as an educational and promotional tool speaks to the interest in hands-on experience with a product before purchase as well as the naturalistic relationship between consumers and cutting-edge technologies. [More]
Score: 4.7
This Year and Mild Top 4 Examples: 2,041 Total Clicks Date Range: Oct 15 - Nov 15
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Advancements in creative technology enter the mainstream
Implications - Technology has revolutionized the way people create, consume and experience multimedia. Notably, tech tools that allow people to make art without the use of traditional apparatuses are infiltrating the mainstream, demonstrating a radical shift in what it means to be an artist or creator in the digital age. [More]
Trend Hunter Services
Score: 5.6
This Year and Warm Top 4 Examples: 2,920 Total Clicks Date Range: Aug 15 - Oct 15
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Cause organizations use virtual reality to inspire empathy in consumers
Implications - As virtual reality technology continues to become more accessible to the average consumer, cause organizations and other stakeholders are taking up the medium as a tool to cultivate empathy around pressing social issues. In providing an immersive window into a faraway crisis, organizations hope to inspire a call to action among those who are too distant to feel real connection to it. [More]
Score: 6.4
This Year and Warm Top 4 Examples: 8,392 Total Clicks Date Range: Jul 14 - Sep 15
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Modern security systems boast face recognition tools with biometric appeal
Implications - The appeal of biometrics is giving way to facial recognition systems focused on enhanced security. In light of heightened concern surrounding hacking, new ventures tailored to personalized, inimitable features are becoming all the more alluring. The hyper-customized nature of biometrics plays nicely into the popularity of bespoke branding across industries, and provides peace of mind where consumers crave it most. [More]
Score: 5.8
This Year and Warm Top 4 Examples: 4,428 Total Clicks Date Range: Feb 15 - Sep 15
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Projected campaigns offer an ephemeral glimpse of the brand
Implications - Speaking to the interest of consumers in large-scale, awe-inspiring mass experiences, outdoor projection campaigns are a dynamic way for brands to create a memorable and far-reaching moment. Such uses of holographic technology also allow the brand to establish a more physical presence. Overall, this progression can be seen as one that speaks to the ethereal nature of holographic and projection technology and the opportunity for brands to inject themselves into experiences that are meaningful for participating consumers. [More]