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Score: 6.5
This Week and Warm Top 4 Examples: 2,833 Total Clicks Date Range: Jun 14 - Jun 15
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Media platforms opt for custom, individually tailored features
Implications - Modern media brands are opting for a customized, bespoke approach to news dissemination and consumption. This is an ideal format for the millennial demographic, a set accustomed to tailored products and services that cater to the individualistic tendencies associated with them. News companies benefit in turn from specialized content that expands brand horizons while also meeting a demand for unique content. [More]
Score: 6.6
This Month and Warm Top 4 Examples: 3,417 Total Clicks Date Range: Apr 14 - Jun 15
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Professions of all kind turn to VR for accurate and efficient education
Implications - A clever means to ensuring the accuracy and efficiency of complex employee training programs, virtual reality tools have the power to streamline the process while lessening the strain on human resources. In simulating the multisensory stresses likely to be faced on the job, employers can invest in the preparedness of employees on all fronts and in ways that could potentially prove more exact than traditional means. [More]
Score: 5.7
This Month and Mild Top 4 Examples: 1,305 Total Clicks Date Range: Jan 15 - Jun 15
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Traditional methods of storytelling are enhanced with VR innovations
Implications - The widespread applications of virtual reality technology are made more apparent to mainstream consumers through its integration into journalism and entertainment. While VR is still a seemingly inaccessible technology, innovative business-to-business partnerships have the potential to spur on a wider set of applications that can enrich daily life for the average consumer. [More]
Score: 7.4
This Month and Warm Top 4 Examples: 4,907 Total Clicks Date Range: Sep 14 - Jun 15
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Multisensory gimmicks entice consumers looking for immersive engagement
Implications - A means to marketing both food and beverage and technology, multisensory events and gimmicks add an emotive element more likely to engage consumers. Additionally, sound-enhanced dining speaks to the modern consumer desire for experience-focused products and services as a form of status, rather than merely seeking material goods. [More]
Score: 7.5
This Month and Warm Top 4 Examples: 11,715 Total Clicks Date Range: Sep 14 - Jun 15
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Fashion labels take on expressive digital features through emoticons
Implications - Fashion labels are embracing modern displays of emotion through apparel featuring emoticons. This follows up on brands using emojis to communicate with consumers who are replacing verbal expression with digital symbols. This signifies a preference for physical and emotional distance, especially among the younger demographic of digital natives for whom face-to-face interaction comes second to convenience and efficiency. [More]
Trend Hunter Services
Score: 8
This Quarter and Hot Top 4 Examples: 15,067 Total Clicks Date Range: Sep 14 - Jun 15
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Tech-savvy youth gravitate towards holographic presentation modes
Implications - With attention spans becoming shorter and shorter, educators are searching for engaging ways to present new material and simultaneously satisfy their students' digital curiosity. Holographic presentation forms are not only interactive, but also immersive, able to simulate different environments, procedures or speakers to increase involvement in a way that the younger, tech-savvy student will appreciate. [More]
Score: 5.9
This Quarter and Warm Top 4 Examples: 1,407 Total Clicks Date Range: Apr 15 - May 15
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Streaming services offer niche content to cater to individual interests
Implications - Realizing the growing desire for customized content, OTT services are turning to platforms that concentrate on specific interests and genres for individual allure. Catering to cultural interests and even spiritual beliefs, these services are choosing to move away from universal content to create a more unique and exclusive viewing experience. [More]
Filed in: TechMultimedia
Score: 7.9
This Quarter and Hot Top 4 Examples: 12,945 Total Clicks Date Range: Sep 14 - May 15
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Multisensory experiences create emotional connections within consumers
Implications - Branded multisensory experiences covertly engage consumers on an emotional level, strengthening pre-existing ties to the brand and boosting subconscious accessibility. In playing up subtle yet recognizable stimuli, brands can reach consumers in an intimate, emotional way that is sure to resonate as a more positive and memorable relationship. [More]
Score: 6.6
This Quarter and Warm Top 4 Examples: 5,422 Total Clicks Date Range: May 14 - May 15
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Simulation technology immerses consumers in outer space environments
Implications - A rising obsession with virtual reality tools is informing the designs of tech companies with a stake in the aerospace market. By simulating galactic environments at the click of a button, computer-generated systems are now a preferred route for sensory engagement. This in turn helps deliver lasting impressions among consumers partaking in interactive digital systems. [More]
Score: 4.5
This Quarter and Mild Top 4 Examples: 1,022 Total Clicks Date Range: Jun 14 - May 15
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Companies produce smartphone apps that serve interest in outer space
Implications - Other industries adopt both branded and unbranded apps as a way to make information readily available; outer space apps satisfy the same desire for convenience. These user-friendly programs satisfy the curiosities of users with an attraction to the unknown, which is common in a time where information is all too readily available. [More]