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Score: 7.5
This Month and Warm Top 4 Examples: 2,419 Total Clicks Date Range: Jul 15 - Jul 15
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Movie experiences are heightened with expansive tech features
Implications - As at-home streaming services threaten to dismantle the film industry, theaters are elevating traditional cinematic experiences with high-tech enhancements for experiential allure. Moving even beyond innovations such as 3D screenings, cinemas are integrating everything from motion seating to multi-level screens, ultimately reinventing the movie experience into an immersive and interactive activity, rather than one suited for at-home relaxation. [More]
Score: 6.4
This Month and Warm Top 4 Examples: 5,490 Total Clicks Date Range: Nov 14 - Jul 15
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Movie theaters adopt unexpected sources of entertainment to engage viewers
Implications - Taking the cinematic experience to another level, movie theaters are integrating sources of entertainment that go beyond simple movie projection. Adopting virtual reality experiences and hosting social events, theaters are seeking to not only add a sense of novelty, but also to transform the traditional movie-going experience from something passive, to something more engaging. [More]
Score: 6
This Month and Mild Top 4 Examples: 1,195 Total Clicks Date Range: Nov 14 - Jul 15
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Subscription models shift to include more interaction
Implications - As competition in the world of multimedia subscriptions increases, music streaming services are searching for new ways to set themselves apart. Recognizing that listening to music has become a profoundly social experience, many services are opting to increase interaction, either between members, between artists and fans, or between brands and consumers. The success of this method reveals that consumers are regarding streaming services almost as a next-generation social network. [More]
Filed in: TechMultimedia
Score: 6.3
This Quarter and Warm Top 4 Examples: 3,013 Total Clicks Date Range: Jun 14 - Jun 15
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Media platforms opt for custom, individually tailored features
Implications - Modern media brands are opting for a customized, bespoke approach to news dissemination and consumption. This is an ideal format for the millennial demographic, a set accustomed to tailored products and services that cater to the individualistic tendencies associated with them. News companies benefit in turn from specialized content that expands brand horizons while also meeting a demand for unique content. [More]
Score: 6.4
This Quarter and Warm Top 4 Examples: 3,688 Total Clicks Date Range: Apr 14 - Jun 15
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Professions of all kind turn to VR for accurate and efficient education
Implications - A clever means to ensuring the accuracy and efficiency of complex employee training programs, virtual reality tools have the power to streamline the process while lessening the strain on human resources. In simulating the multisensory stresses likely to be faced on the job, employers can invest in the preparedness of employees on all fronts and in ways that could potentially prove more exact than traditional means. [More]
Trend Hunter Services
Score: 5.7
This Quarter and Mild Top 4 Examples: 1,568 Total Clicks Date Range: Jan 15 - Jun 15
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Traditional methods of storytelling are enhanced with VR innovations
Implications - The widespread applications of virtual reality technology are made more apparent to mainstream consumers through its integration into journalism and entertainment. While VR is still a seemingly inaccessible technology, innovative business-to-business partnerships have the potential to spur on a wider set of applications that can enrich daily life for the average consumer. [More]
Score: 7.3
This Quarter and Warm Top 4 Examples: 4,966 Total Clicks Date Range: Sep 14 - Jun 15
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Multisensory gimmicks entice consumers looking for immersive engagement
Implications - A means to marketing both food and beverage and technology, multisensory events and gimmicks add an emotive element more likely to engage consumers. Additionally, sound-enhanced dining speaks to the modern consumer desire for experience-focused products and services as a form of status, rather than merely seeking material goods. [More]
Score: 7.4
This Quarter and Warm Top 4 Examples: 11,907 Total Clicks Date Range: Sep 14 - Jun 15
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Fashion labels take on expressive digital features through emoticons
Implications - Fashion labels are embracing modern displays of emotion through apparel featuring emoticons. This follows up on brands using emojis to communicate with consumers who are replacing verbal expression with digital symbols. This signifies a preference for physical and emotional distance, especially among the younger demographic of digital natives for whom face-to-face interaction comes second to convenience and efficiency. [More]
Score: 7.8
This Quarter and Hot Top 4 Examples: 15,505 Total Clicks Date Range: Sep 14 - Jun 15
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Tech-savvy youth gravitate towards holographic presentation modes
Implications - With attention spans becoming shorter and shorter, educators are searching for engaging ways to present new material and simultaneously satisfy their students' digital curiosity. Holographic presentation forms are not only interactive, but also immersive, able to simulate different environments, procedures or speakers to increase involvement in a way that the younger, tech-savvy student will appreciate. [More]
Score: 5.8
This Quarter and Warm Top 4 Examples: 1,590 Total Clicks Date Range: Apr 15 - May 15
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Streaming services offer niche content to cater to individual interests
Implications - Realizing the growing desire for customized content, OTT services are turning to platforms that concentrate on specific interests and genres for individual allure. Catering to cultural interests and even spiritual beliefs, these services are choosing to move away from universal content to create a more unique and exclusive viewing experience. [More]
Filed in: TechMultimedia