New immersive accessories translate physical movements into actions in VR
Trend - Brands are launching accessories, such as treadmills, shoes, and sensors, designed to enable physical movement in VR worlds. These devices allow users to simply walk in real life to move in digital spaces—aiming to improve immersion and streamline the process of learning VR.
Insight - Despite the continued advancement of VR and AR technologies, using these tools still feels alienating to many consumers. These consumers find the separation of their physical actions with the animations they see in VR jarring, and thus gravitate towards VR products that feel more natural and seamless. VR technology companies are acknowledging this desire and are creating accessories designed to be intuitive, effective, and easy to learn.
Insight - Despite the continued advancement of VR and AR technologies, using these tools still feels alienating to many consumers. These consumers find the separation of their physical actions with the animations they see in VR jarring, and thus gravitate towards VR products that feel more natural and seamless. VR technology companies are acknowledging this desire and are creating accessories designed to be intuitive, effective, and easy to learn.
Workshop Question - How could your company make its products or services more accessible and intuitive for new users?
Trend Themes
1. Immersive Accessories in VR - Brands are launching accessories to enable physical movement in VR worlds, improving immersion and streamlining the process of learning VR.
2. Natural and Seamless VR Experiences - Consumers gravitate towards VR products that feel more natural and seamless, prompting VR technology companies to create intuitive and effective accessories.
3. Innovation in VR Wearables - Tech startups and companies are developing innovative VR wearables, such as robotic movement systems and all-action treadmills, pushing the boundaries of future VR and metaverse designs.
Industry Implications
1. Gaming - The gaming industry can reference trends in immersive accessories and all-action VR treadmills to create more realistic and interactive gaming experiences.
2. Fitness - The fitness industry can explore the use of VR technology and VR treadmills to enhance workout experiences and make fitness more enjoyable and engaging.
3. Training and Simulation - The training and simulation industry can leverage VR wearables and accessories to create realistic training environments for sectors such as industrial training, defense, and healthcare.
