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Computers Consumer Insights

Virtual Scent
Scent-releasing devices are used in virtual reality applications for immersion
Trend - New products are being developed that monitor virtual reality environments and release scents accordingly. These devices store scents via fluid or wax pads, and can custom-mix sources to produce more scent varieties. This is designed to enhance immersion in entertainment or for scent therapy.

Insight - The increase in popularity of metaverse applications spurred upon by new affordable hardware in the space has led to tech-curious consumers wanting to push the boundaries of what is possible in VR. These consumers are drawn to devices that push immersion further, such as haptic feedback wearables or omnidirectional treadmills. However, there is an ever-present desire for more immersion in VR applications. In recognition of this pressure, brands are experimenting with scent-based devices for VR.
Workshop Question - How could your brand utilize scent-based technology with its products or services?
8.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Standalone VR
Developers are creating VR headsets that do not rely on external computing
Trend - Brands are launching standalone spatial computing headsets that have processing power built into the device. These devices are small, portable, and do not require the user to be tethered to a computer. This makes the headsets quicker to use while reducing the barrier to entry for new customers.

Insight - For the average adult consumer, two of the main barriers that prevent the adoption of spatial computing and VR headsets are related to cost and complexity, in part due to headsets often requiring several high-priced devices to function, effectively placing VR experiences behind paywalls that outweigh the value proposition. Hardware brands in the VR space are addressing these concerns by creating lower-cost, lower-power VR headsets that function entirely on their own.
Workshop Question - How could your brand ensure its products or services have minimal barriers to entry?
7.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Augmented Cleaning
Mixed reality applications gamify home cleaning to help users focus
Trend - Spatial computing brands are launching applications that use gamification, animations, and cameras to improve home cleaning. These are designed to integrate XR into daily tasks rather than serve as entertainment. These features aim to hold users' attention and make cleaning more engaging.

Insight - Most adults in North America are pressed for free time, and do not want to perform menial tasks, such as vacuuming, when they do have time. These consumers understand the necessity of these tasks, though, and as a result, desire help from modern technologies that could improve these experiences. Brands are recognizing these desires and launching engaging applications built on AR and XR platforms as a response.
Workshop Question - How could your brand leverage spatial computing to improve traditional day-to-day tasks for consumers?
8.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
VR Movement
New immersive accessories translate physical movements into actions in VR
Trend - Brands are launching accessories, such as treadmills, shoes, and sensors, designed to enable physical movement in VR worlds. These devices allow users to simply walk in real life to move in digital spaces—aiming to improve immersion and streamline the process of learning VR.

Insight - Despite the continued advancement of VR and AR technologies, using these tools still feels alienating to many consumers. These consumers find the separation of their physical actions with the animations they see in VR jarring, and thus gravitate towards VR products that feel more natural and seamless. VR technology companies are acknowledging this desire and are creating accessories designed to be intuitive, effective, and easy to learn.
Workshop Question - How could your company make its products or services more accessible and intuitive for new users?
7.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Simplified Computer
Hardware brands are launching products that simplify PC building tasks
Trend - Computer component manufacturers are designing component ecosystems around organizing and hiding cables and connectors. These components reduce the distance between the cable connectors from the PSU to the motherboard, as well as hide these cables behind the motherboard, improving airflow.

Insight - Given the necessity of computers to nearly every aspect of individuals' lives in the working world, general interest in computers grows over time, with many users wanting to build their own computers to save money and curate the product to their exact needs. However, building a first PC can be a daunting task, leading to many consumers ordering prebuilt computers instead. PC component makers have identified this and are launching products that make this process less difficult.
Workshop Question - How could your brand introduce accessible products or services that draw more consumers into your ecosystem?
7.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Protected Display
Displays built into suitcases are designed for on-the-go situations
Trend - Businesses are launching portable monitors built directly into foldable cases. These cases house built-in batteries for the display while protecting the display from damage. This design results in several use cases for these displays from workplace showpieces to on-the-go entertainment.

Insight - Jobs that necessitate travel to different environments bring a number of challenges for workers. Particularly for workers who need to travel for conferences, conventions, and other showcases, it is necessary to always have their required tools safe and ready to use, whether it be to set up a booth or market a product. Brands are now designing products engineered for these professionals that ensure necessary tech devices are both portable and protected for frequent travelers.
Workshop Question - How could your brand develop products or services that enhance workplace utility?
7.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Portable SSD
External enclosures for high-speed M.2 SSDs are designed for convenience
Trend - Computer hardware manufacturers are creating external enclosures for M.2 solid-state drives (SSDs). These enclosures transform high-speed SSDs into on-the-go solutions with the speed and quality of internal drives. External SSDs are designed for users with large amounts of important data.

Insight - Many modern consumers have large amounts of data that is crucial to protect, whether it be personal files, work-related documents, or even entertainment media. For these consumers, the security of their data and the speed at which it can be accessed are priorities, as many need to transfer large amounts of data between devices. These pressures are leading businesses to launch high-speed external storage solutions with security-focused features.
Workshop Question - How could your brand launch products or services designed with the importance of data in mind?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Upcycled Laptop
Brands are using post-consumer ingredients in consumer-grade laptops
Trend - Hardware manufacturers are incorporating post-consumer recycled plastics into laptop lineups to contribute to the circular economy. These laptops combat the growing e-waste problem without compromising on production quality—offering a clear benefit to both consumers and businesses.

Insight - Sustainability is increasingly becoming a primary purchase motivator for environmentally conscious consumers, particularly in traditionally unsustainable industries. Many of these consumers are willing to pay a premium for a product that progresses the circular economy, as circularity has the largest impact on environmental footprints for consumers and businesses. Technology manufacturers are addressing these consumers' priorities with upcycled goods, resulting in greener industries.
Workshop Question - How could your brand better appeal to environmentally conscious consumers by incorporating circularity?
7.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
OLED Handheld
Hardware brands are using OLED panels on handheld devices to enhance quality
Trend - Technology companies are transitioning from IPS and LCD displays to OLED panels to increase the products' quality. These panels deliver richer colors with wider contrast ratios while taking up less space, using less power, and weighing less, extending the value of laptops and handhelds.

Insight - The concerns gamers have with portable devices are related to battery life, quality, true portability, and power. These consumers primarily consider turning to more compact devices only when no compromises are being made in these areas, and otherwise use larger solutions. Several products have demonstrated these consumers are willing to pay a small premium over alternative devices for significant gains in quality, leading to manufacturers turning to newer, more efficient technologies.
Workshop Question - How could your brand integrate newer, more efficient technologies into its products to increase the value proposition for its consumers?
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Solid Cooling
Manufacturers are experimenting with solid-state cooling for computation devices
Trend - Hardware manufacturers in the industrial and consumer spaces are incorporating solid-state coolers into computational devices. These coolers have less moving parts and less points of failure, as they do not have coolant or fans, leading to less power consumption and less maintenance.

Insight - Nearly every business and industrial building today requires computational devices such as kiosks, computers, phones, and more. Each business aims to lower costs and raise profits in any way possible, provided this does not affect the regular operation of the businesses. One such area companies aim to streamline is maintenance for computers, whether for industrial computers or for workers. These companies desire computational solutions with less required maintenance and lower costs.
Workshop Question - How could your brand incorporate new computational technology to reduce costs of operation and maintenance?
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends