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Score: 7.2
This Month and Warm Top 4 Examples: 6,850 Total Clicks Date Range: Mar 15 - Jan 16
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Consumers begin renting technology rather than investing
Implications - As consumers and businesses alike look for cost-efficient alternatives to ownership of large-scale technology, various platforms that make short-term rentals possible have begun to emerge. From health systems looking to transform unused equipment into a source of revenue to a consumers testing equipment pre-purchase, these services speak to the evolution of the share economy. This progression speaks to the growing value of collaborative consumption among consumers, even when it comes to something as essential as technology. [More]
Score: 7.8
This Month and Hot Top 4 Examples: 2,217 Total Clicks Date Range: Oct 15 - Jan 16
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Consumers turn to Wi-Fi enabled storage for working on-the-go
Implications - As more consumers continue to prioritize efficiency, working on-the-go has become less of a necessity and more of a way of life. As a result, portable, WiFi-enabled storage devices and servers are emerging for the time-crunched business traveler, suggesting that growing connectivity has resulted in a sense of work-life integration, rather than the much fabled work-life balance. [More]
Score: 7.8
This Month and Hot Top 4 Examples: 3,335 Total Clicks Date Range: Jan 15 - Jan 16
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Portable WiFi devices optimize staying connected while mid-journey
Implications - As increasingly affordable fares democratize access to air travel, consumers are embracing devices that make connecting while on the move convenient and reliable. Seen as a one-time investment for frequent travelers, such gadgets streamline the process of finding the best connection and logging on. Traveling or not, this progression ultimately speaks to the desire to eliminate barriers to connectivity in all facets of life. [More]
Score: 7.8
This Month and Warm Top 4 Examples: 6,848 Total Clicks Date Range: Aug 15 - Jan 16
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Paper-thin, flexible devices offer connectivity uncompromised by bulkiness
Implications - Hyper-flexible electronics that can be folded or bent are being embraced by urban consumers low on space. Whether for convenient transportation or to be tucked away when not in use, such paper-thin gadgets suggest a need for unobtrusive devices that don't compromise comfort in favor of connectivity. This shift is related to the interest in technology that is easily integrated into the daily lives of consumers and suggests a widespread desire for function-focused design. [More]
Score: 5.7
This Quarter and Mild Top 4 Examples: 1,780 Total Clicks Date Range: Oct 15 - Jan 16
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Consumers invest in the care and maintenance of their devices
Implications - As consumers become more attached to their devices, they become more willing to invest in the maintenance, care and repair of these products. This preemptive approach signals that consumers are not necessarily scaling back on technology, but being smarter about their usage. In addition to being tech-savvy, the modern consumer also tends to be more thoughtful. [More]
Score: 5.9
This Quarter and Mild Top 4 Examples: 2,043 Total Clicks Date Range: Sep 15 - Dec 15
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Institutions take on identify theft with multi-step authentication
Implications - Taking the growing concerns over identify theft into account, institutions and government services are turning to more elaborate security measures for protection. Implementing everything from biometric technology to hack-proof software and multi-step authentication, services are not only seeking to thwart on-going threats, but they're doing so in a way that combines various technological solutions. [More]
Score: 6.7
This Quarter and Warm Top 4 Examples: 2,568 Total Clicks Date Range: Sep 14 - Dec 15
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Thwarting security hacks, users turn to password-protecting technology
Implications - With consumers continuously turning to online resources for both entertainment and necessities, their personal information becomes increasingly vulnerable to threats. Seeking to protect personal data, users are turning to connected technology and apps to not only hide sensitive information, but also create a more streamlined method of accessing sensitive data while on-the-go. [More]
Trend Hunter Services
Score: 5.7
This Quarter and Mild Top 4 Examples: 2,006 Total Clicks Date Range: Oct 15 - Dec 15
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Governments pursue streamlined ID systems for security purposes
Implications - Governments are increasingly turning to advanced technology for security purposes in a time when biometrics are being incorporated into consumer-facing applications on a wide scale. By introducing systems that overhaul pre-existing programs, these innovations are characterized by their reliance on the highest level of encryption or through smart identification cards. This shift speaks to the evolving nature of authentication systems and the contemporary pursuit of transparency on the part of government. [More]
Filed in: TechComputers
Score: 4.7
This Quarter and Mild Top 4 Examples: 657 Total Clicks Date Range: May 15 - Dec 15
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Consumers seek digital discretion with identity-disguising tools
Implications - As concerns around digital security grow in the face of high-profile hacking scandals, consumers are embracing tools that disguise personal information while browsing online. Appealing to the conscientious user who realizes being online is unavoidable, such tools provide a trustworthy means of protecting one's identity. This shift speaks to the evolving relationship between consumers and their technology and the interest of maintaining privacy within a hyper-connected world. [More]
Score: 5.8
This Year and Warm Top 4 Examples: 2,440 Total Clicks Date Range: Dec 13 - Oct 15
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Consumers seek biometric security for social app logins
Implications - Proving that biometric authentication systems have industry-spanning implications, login technology that does not require entering a password is being incorporated into increasingly social web applications. Initially integrated as a post-login payment method and for device activation, biometric security features eliminate the need for personal information and passwords. This alleviates consumer paranoia regarding digitally shared information, while further streamlining the process of joining the online world -- conflicting desires often seen in digital natives. [More]