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Score: 5.3
Recent and Mild Top 3 Examples: 1,053 Total Clicks Date Range: Jan 14 - Dec 14
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Famously free innovations get a subscription-focused overhaul
Implications - As consumers look for a more adaptable form of radio, the shift to streaming is palpable, but the freedom gained has led many to pay a premium for ultimate access. The premiumization boom supports this as more consumers become willing to pay to regain control over how they consume media. [More]
Score: 8.2
This Month and Hot Top 4 Examples: 10,278 Total Clicks Date Range: Jul 14 - Dec 14
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The Internet of Things marks a shift towards a necessity for connectivity
Implications - Consumers prioritize convenience and automation in modern product design, which has accelerated the Internet of Things to new, unexpected levels. As connectivity transitions from ubiquitous to necessary for users, brands are integrating sensors and smart features to aid the shift towards completely connected lifestyles. [More]
Score: 9.1
This Month and V. Hot Top 4 Examples: 38,655 Total Clicks Date Range: Apr 13 - Dec 14
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3D printing expands to the health sector to increase mobility and availability
Implications - As consumers demand increased availability and customization in healthcare (and beyond,) the incorporation of 3D printing technology for prosthetics is expanding the specialized market. This shift reflects a larger cultural preference for on-demand solutions to everyday needs. [More]
Score: 6
This Month and Mild Top 4 Examples: 4,547 Total Clicks Date Range: Dec 13 - Nov 14
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Auto care gets technological as consumers demand further control
Implications - Revolting against the mechanic, consumers are opting for connected, and in some cases autonomous, forms of vehicle maintenance to gain better control over their cars. This shift towards smart ways to maintain vehicle health relates to consumers who crave digital integration, but aren't willing to invest in an advanced vehicle. Furthermore, this ties into the DIY culture that is particularly popular with Millennials. [More]
Score: 7.8
This Quarter and V. Hot Top 4 Examples: 9,164 Total Clicks Date Range: Jun 14 - Oct 14
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Campaigns that blend the offline with the online increase user appeal
Implications - As more consumers experience their surroundings with a smartphone in hand, brands are looking to engage with them more than ever. A shift towards online and offline advertising that requires device usage supports consumer behavior rather than fighting against it. [More]
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Score: 8.4
This Year and Hot Top 4 Examples: 44,012 Total Clicks Date Range: Mar 14 - Aug 14
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3D printing expands to offer functional, everyday goods
Implications - The potential of 3D printing is being realized as the market of goods is expanded to include prosthetics, foods, everyday goods and beyond. This shift towards mass adoption of 3D printed goods targets the modern consumer whose preference for convenience and tech-savvy innovations is leading towards full lifestyle immersion. [More]
Score: 4.7
This Year and Mild Top 4 Examples: 3,068 Total Clicks Date Range: Jan 14 - Aug 14
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As the connected home gains popularity, devices adopt voice-based navigation
Implications - Voice control technology isn't a necessarily new innovation, but the ways that brands are incorporating the feature into new smart home devices is reintroducing it to the masses. As the demand for tech-based lifestyle integration continues, the modern consumer is coming to expect ease of use above anything else. [More]
Score: 6.3
This Year and Warm Top 4 Examples: 10,041 Total Clicks Date Range: Jan 14 - Aug 14
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The 3D printing boom sees the practice expand into structural design
Implications - The need for quick and economical housing solutions is rising steadily as more consumers move into cities on a global level, which has prompted 3D printed architecture. The further expansion of the technology into the design sector decentralizes manufacturing to create a flexible market ready for the future of development. [More]
Score: 7.4
This Year and Hot Top 4 Examples: 83,723 Total Clicks Date Range: Oct 13 - Aug 14
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The expansion of printing sees brands turning to unexpected sources of ink
Implications - Technologies like 3D printing have reignited consumer interest in at-home technology, which is being expanded by brands and individuals with alternative ink sources. Using recycled materials or even H2O, the solutions speak to the eco-friendly consumer as well as individuals looking for economical ways to increase efficiency. [More]
Score: 6.5
This Year and Warm Top 4 Examples: 5,596 Total Clicks Date Range: Jan 14 - Aug 14
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A desire for a more sustainable experience prompts nature-friendly technology
Implications - Consumers are becoming hyper-aware of their effect on the environment, which is prompting them to look for as many eco alternatives as possible. The environmentally unfriendly nature of technology production is being offset with organic and eco-friendly designs that please the consumer looking for cost-effective alternatives. [More]