Telekom Electronic Beats Launches Interactive Music Space 'The Cube'
Niko Pajkovic — August 13, 2021 — Marketing
References: electronicbeats.net & highsnobiety
Music media company Telekom Electric Beats celebrates its 20th anniversary by launching an experimental virtual reality music space called 'The Cube.' This digital exhibition comes as a result of the company's collaboration with WAF GMBH and brand publishing house Looping Group.
The purpose of 'The Cube' is to allow fans of Telekom to virtually explore the company's rich history of music journalism, fashion collaborations, and event-based content. In a sense, it functions as an interactive archive in which users can learn about the brand in non-linear ways. When accessing 'The Cube' users can expect an entirely bespoke experience.
“We hope it's a way to get closer to topics that are often physical and haptic in nature — club culture, fashion, music production — make them literally touchable,” said the Telekom team.
Image Credit: Magliano, Telecom, GMBH, Trashy Muse
The purpose of 'The Cube' is to allow fans of Telekom to virtually explore the company's rich history of music journalism, fashion collaborations, and event-based content. In a sense, it functions as an interactive archive in which users can learn about the brand in non-linear ways. When accessing 'The Cube' users can expect an entirely bespoke experience.
“We hope it's a way to get closer to topics that are often physical and haptic in nature — club culture, fashion, music production — make them literally touchable,” said the Telekom team.
Image Credit: Magliano, Telecom, GMBH, Trashy Muse
Trend Themes
1. Virtual-reality Music Events - There is an opportunity for music industry businesses to use technology like virtual reality to create unique and interactive experiences for music lovers and fans.
2. Augmented Reality for Brand Promotion - Augmented reality can be utilized by brand publishing houses to create immersive experiences that enable brand loyalists to learn about the brand's history, collaborations, and events in non-linear ways.
3. Collaborations with Tech Startups - Businesses in the music industry can collaborate with tech startups to develop interactive platforms that offer bespoke and innovative experiences to users.
Industry Implications
1. Music Media Companies - Music media companies can leverage new technologies like virtual reality to promote brand awareness, engage users and celebrate their milestones in innovative ways.
2. Brand Publishing Houses - Brand publishing houses can use immersive technology like virtual reality to create dynamic and interactive experiences that enable brand loyalists to learn about the brand's history, collaborations, and events in non-linear ways.
3. Tech Startups - Tech startups can collaborate with businesses in the music industry to develop innovative platforms that enable users to virtually explore the rich history of music journalism, fashion collaborations, and event-based content.
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