Juicy Hazy Hoppy is a New Willie's Superbrew with 23% Juice
Laura McQuarrie — November 4, 2023 — Lifestyle
References: superbrew & beveragedaily
Juicy Hazy Hoppy is a new hard seltzer from Willie's Superbrew that takes inspiration from a traditional New Englang hazy IPA but offers refreshment with fewer calories, bolder flavors and real fruit ingredients. This 6% ABV adult beverage boasts 23% juice and it's packed with tropical flavors from real mango, pineapple and lime, plus trademark hoppiness from Citra and Mosaic hops. Thanks to the use of fruit, the purees and juices give this juicy hard seltzer not only tons of flavor but also great color.
The rise of hard juice cocktails has been driven by a desire for refreshing and healthier alternatives to traditional mixed drinks. Adults are increasingly reaching for these beverages to strike a balance between the healthful ingredients found in juices and the indulgent enjoyment of alcohol.
The rise of hard juice cocktails has been driven by a desire for refreshing and healthier alternatives to traditional mixed drinks. Adults are increasingly reaching for these beverages to strike a balance between the healthful ingredients found in juices and the indulgent enjoyment of alcohol.
Trend Themes
1. Hard Juice Cocktails - The rise of hard juice cocktails has been driven by a desire for refreshing and healthier alternatives to traditional mixed drinks.
2. Low-calorie Flavored Seltzers - Juicy Hazy Hoppy offers refreshment with fewer calories, bolder flavors, and real fruit ingredients, catering to the demand for low-calorie flavored seltzers.
3. Fruit-infused Alcoholic Beverages - Willie's Superbrew uses real mango, pineapple, and lime to create a fruit-infused alcoholic beverage, appealing to consumers who seek authentic fruit flavors in their drinks.
Industry Implications
1. Alcoholic Beverage - Juicy Hazy Hoppy is a new addition to the alcoholic beverage industry, capitalizing on the growing demand for unique and refreshing drinks with bold flavors.
2. Health and Wellness - The rise of hard juice cocktails reflects the increasing interest in health and wellness, as consumers look for healthier alternatives to traditional mixed drinks.
3. Flavored Seltzer - The introduction of Juicy Hazy Hoppy taps into the flavored seltzer market, offering a low-calorie option with vibrant fruit flavors and the hoppiness of a traditional IPA.
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