Chilled Culture

Frozen yogurt retailers premiumize their space

Implications - In an effort to combat the seasonal nature of the business, many frozen yogurt retailers are revamping their facilities to emulate the style of a cafe or sit-down hangout spot. In addition to providing added incentive to an over-saturated market, this approach also better aligns frozen yogurt with the rise of coffee culture. In an age of food as personal branding, creating strong associations around a product adds a level of premiumization that's attractive to consumers.
SCORE: 5.4
Warm Top 4 Examples: 3,920 Total Clicks Mar 16 - Mar 16
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Consumer Insight Topics: BusinessLifestyleFoodRetail
Frozen Yogurt Bar Bakeries - 'The Red Bench' Serves Frozen Yogurt and Made-to-Order Cookies
SCORE: 6.8
Hot 1,533 Clicks Pub: Mar 11, 16
Frozen Yogurt Bar Bakeries
'The Red Bench' Serves Frozen Yogurt and Made-to-Order Cookies
‘The Red Bench’ is a hybrid bakery that serves frozen yogurt and made-to-order cookies. With so many frozen yogurt shops for consumers to choose from, chains are forced to provide unique... [More]
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SCORE: 6.4
Warm 1,617 Clicks Pub: Mar 10, 16
Modern Interactive Dessert Parlors
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Set to debut in Sauk Valley, Frosted Spoon is a new dessert parlor that will allow guests to create their own frozen yogurt dessert, gelato and much more. The clean interior space of the retail... [More]
Lounge Dessert Bars - The Blu Berry Frozen Yogurt Shop Encourages Customers to Hang Out
SCORE: 4.8
Mild 292 Clicks Pub: Mar 10, 16
Lounge Dessert Bars
The Blu Berry Frozen Yogurt Shop Encourages Customers to Hang Out
The Blu Berry Frozen Yogurt Shop focuses on creating an inviting atmosphere in the retail environment to encourage customers to stay for a longer period of time. Focused on branding itself as a... [More]
Peaceful Frozen Yogurt Shops - This Yoga-Inspired Frozen Yogurt Shop Offers Meditation Classes
SCORE: 3.8
Mild 478 Clicks Pub: Mar 10, 16
Peaceful Frozen Yogurt Shops
This Yoga-Inspired Frozen Yogurt Shop Offers Meditation Classes
‘Yoga-urt’ is a yoga-inspired frozen yogurt shop that allows customers to indulge in healthy treats in a peaceful setting. Unlike ice cream, frozen yogurt is largely perceived as a... [More]
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