Frozen yogurt retailers premiumize their space
Implications - In an effort to combat the seasonal nature of the business, many frozen yogurt retailers are revamping their facilities to emulate the style of a cafe or sit-down hangout spot. In addition to providing added incentive to an over-saturated market, this approach also better aligns frozen yogurt with the rise of coffee culture. In an age of food as personal branding, creating strong associations around a product adds a level of premiumization that's attractive to consumers.
Workshop Question - How does the connection to seasonality impact your brand?
Trend Themes
1. Experience-driven Spaces - Frozen yogurt retailers are redesigning their facilities as sit-down hangout spots to better align with the rise of cafe culture, creating opportunities for experience-driven spaces that encourage longer stays.
2. Customization - The market for customization is expanding, making it a more approachable business for consumers and creating new opportunities for businesses to offer personalized options for their products.
3. Healthy Lifestyles - Branding frozen yogurt as a healthy dessert option and offering organic, dairy-free, and soy-free options appeals to consumers who prioritize their health and wellness, creating opportunities for businesses to cater to health-conscious consumers.
Industry Implications
1. Food & Beverage - The food and beverage industry can reference the trend of customization to offer personalized experiences, as well as the trend towards offering healthier options.
2. Retail - Retail businesses can reference the trend of creating experience-driven spaces to encourage longer stays and provide unique offerings to draw customers.
3. Wellness - The wellness industry can reference the trend of branding frozen yogurt as a healthy dessert option and offering activities that promote health and wellness, like meditation classes and kombucha-brewing classes.
