This Yogurt Shelf Display is Made to Resemble a Microwave

By: Rebecca Byers - Apr 14, 2015
References: behance.net
This unique yogurt shelf display uses a resemblance to microwave in order to catch the eye of the busy grocery shopper. The display for the yogurt dessert product was created by Brazil-based Augusto Gottsfritz, who infused the design with accessibility by creating a vision for the consumer of how they will prepare the dish at home.

A simple shelf attachment, the display is a great small-scale marketing tool for a brand for whom it a larger than life gondola display would not make sense.

Designed with even a space for the supermarket price tag, the faux microwave shelf is dressed up with the brand's logo, colorful images of the products ingredients and a vision of the finished product after it has been prepared.