Consumer meet their dietary needs through fortified beverages
Implications - As non-traditional teas continue to drive growth in the industry, manufacturers are searching for ways to add extra value. From a health and wellness perspective, many tea-based products are being updated with dietary, metabolic and even weight loss features.This progression signals that, more and more frequently, beverages are becoming not only a main source of hydration, but also nutrition, as consumers search for convenient forms of health maintenance.
Workshop Question - If you were to upgrade your product or service, what add-ons would you include?
Trend Themes
1. Functional Beverages - Manufacturers are updating non-traditional teas with dietary, metabolic, and weight loss features to add extra value, signaling that more and more frequently, beverages are becoming not only a main source of hydration but also nutrition.
2. Natural Energy Drinks - The natural health movement has consumers seeking out holistic versions of mainstream products like tea-based drink mixes designed for use in almost any beverage, adding a boost of vitamins, minerals, and natural energy.
3. Cognitive-boosting Beverages - Manufacturers are creating blends of herbs and antioxidants to improve brain function through tea consumption as a natural and wholesome alternative to energy drinks or capsules.
Industry Implications
1. Functional Foods and Beverages - The functional beverages trend suggests that companies operating in the functional foods and beverage industry can innovate by adding dietary, metabolic, and weight loss features to their products.
2. Natural Supplements - Be it as energy drinks or cognitive boosters, manufacturers can tap into the natural supplements industry heavily influenced by the natural health movement that has consumers seeking out holistic and natural alternatives.
3. Tea and Herbal Blends Industry - Manufacturers operating in the tea and herbal blends industry can innovate by creating new blends that offer a blend of herbs and antioxidants to improve cognitive function or enhance energy levels.
