The Porcelanosa Flagship in NYC is an Interactive Experience

By: Rebecca Byers - Feb 2, 2016
The recently opened Porcelanosa flagship in New York City is the premium European homeware brand's first retail outpost outside of Europe. Located across from the historic Flatiron Building, the Porcelanosa flagship is an experience in high-end home decor shopping marked by its interactive digital features.

Designed by agency Wildbytes, the sprawling flagship boasts a floor-to-ceiling 26’H x 16’W LED screen that showcases some of the brand's lifestyle content. The manufacturer of upscale tile, kitchen and bath products, Porcelanosa is poised to make a great impression on New York City with its dramatic, immersive display and the various home staging areas. Designed to be a visual experience first, the flagship will introduce American consumers to the luxe brand's entire range of products.