Energizing Brew

Tea-based beverages emphasize natural vitality through their branding

Implications - Tea-based beverages are being reformulated and rebranded to better provide natural energy and vigor to health-conscious consumers. Often adopting the traditional energy drink format of carbonation and a slim can, these beverages subvert the understanding that tea is meant for relaxation, and introduce an entirely new consumer to the beverage. This progression speaks to the evolving need for natural forms of performance, but also the need to communicate the effectiveness of said natural sources.
SCORE: 5.2
This Year and Warm Top 4 Examples: 3,193 Total Clicks Mar 16 - Mar 16
Popularity
Activity
Freshness
DEMOGRAPHICS
Consumer Insight Topics: LifestyleDrinking
Carbonated Tea Energy Beverages - 'Teasy' Tea is a Natural Energy Booster Thanks to Green Tea
SCORE: 6.5
This Year and Warm 1,206 Clicks Pub: Mar 9, 16
Carbonated Tea Energy Beverages
'Teasy' Tea is a Natural Energy Booster Thanks to Green Tea
With the market for natural energy boosters rising steadily, the new ‘Teasy’ tea brand is making waves for being a more natural way to boost one’s energy level. Featuring a base... [More]
Antioxidant Energy Beverages - The Jade Monk Matcha Tea Drinks are Packed with Natural Energy
SCORE: 6
This Year and Warm 975 Clicks Pub: Mar 9, 16
Antioxidant Energy Beverages
The Jade Monk Matcha Tea Drinks are Packed with Natural Energy
Taking a base of tea and infusing it with a number of different natural ingredients, the Jade Monk Matcha Tea Drinks come in a wide array of flavor and benefit options. Starting with the original,... [More]
Brewed Leaf Energy Drinks - Runa's Clean Energy Drinks are Flavored with Organic Guayusa Leaves
SCORE: 4.8
This Year and Warm 776 Clicks Pub: Mar 9, 16
Brewed Leaf Energy Drinks
Runa's Clean Energy Drinks are Flavored with Organic Guayusa Leaves
Runa’s clean energy drink range is infused with brewed guayusa leaves that are combined with natural lime, orange, passion fruit and berry flavors. Available in three canned varieties ‘... [More]
Energizing Canned Teas - This Go Girl Peach Tea Boosts Energy Without Artificial Sweeteners
SCORE: 3.3
This Year and Mild 236 Clicks Pub: Mar 10, 16
Energizing Canned Teas
This Go Girl Peach Tea Boosts Energy Without Artificial Sweeteners
Go Girl’s range of canned tea beverages is not only refreshing but will boost energy levels naturally. Targeting health-conscious, Millennial females, the brand ensures its product features no... [More]
Quantcast