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Emerging diy opportunities for innovators, entrepreneurs and creative minds

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Score: 5.8
This Quarter and Mild Top 4 Examples: 2,092 Total Clicks Date Range: Jul 15 - Dec 15
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Generation Z seeks out social DIY experiences
Implications - Though they are a multi-screen generation, Gen Z continues to enjoy and seek out face-to-face interaction through communal DIY activities. Being both crafty and self-reliant, Gen Z relishes the opportunity to create their own goods, not only from a maker culture perspective, but also because they like to acquire new skills. Communal crafting further demonstrates both the independence and the entrepreneurial spirit of Gen Z, even in terms of recreational activities. [More]
Score: 5.6
This Quarter and Mild Top 4 Examples: 6,405 Total Clicks Date Range: Nov 14 - Dec 15
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Consumers craft stylish decor and accessories from paper
Implications - As DIY culture continues to thrive in the age of social media, consumers are applying their new crafting skills to create elaborate, design-focused decor from paper. The projects are noteworthy based on their level of sophistication, which stems from the fact they require considerable skill and expertise. Overall, this progression signals a consumer interest in meaningful homespun knick-knacks that showcase their own skills, while also being apart of the ever-expanding community surrounding DIY on the Internet. [More]
Score: 5.9
This Quarter and Mild Top 4 Examples: 7,645 Total Clicks Date Range: Aug 14 - Dec 15
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Consumers make their own paper advent calendars for the holidays
Implications - As brands continue to expand their advent countdown calendar offerings to include any number of goods, consumers are drawn to low-fuss, homemade versions that offer simplicity. Showcasing the common contemporary uses for paper crafting, the emergence of such projects in the mainstream highlights an interest in personalized, unbranded goods. This progression speaks to the consumer desire for authenticity during a typically consumerist season that is achieved through DIY projects and homespun holiday decor. [More]
Score: 6.9
This Quarter and Warm Top 4 Examples: 10,428 Total Clicks Date Range: Oct 14 - Nov 15
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At-home beverage receives a multi-functional overhaul
Implications - Multi-functional, smart appliances offer people the chance to not only make, but also customize, products they would normally purchase outside of the home. These devices ultimately offer a high-tech method of production that allows consumers to feel in control of the creation of their own goods, and also speaks to customization in the digital age. [More]
Score: 6.9
This Quarter and Warm Top 4 Examples: 13,172 Total Clicks Date Range: Nov 14 - Nov 15
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Packaging designs boast post-consumption uses unrelated to the product
Implications - Brands are experimenting with earth-friendly branding opportunities by commissioning packaging designs with unexpected post-consumption uses. Although dual-purpose packaging is not new, the insistence on providing inventive uses for packaging unrelated to the purchased product is what sets this pattern apart. This progression speaks to the popularity of maker culture and the opportunity to delight consumers by inserting unexpected extras into product interaction. [More]
Score: 6.8
This Year and Warm Top 4 Examples: 5,313 Total Clicks Date Range: Aug 14 - Nov 15
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Consumers demand multi-functional school and office supplies
Implications - Adding intrigue to what are often thought to be run-of-the-mill products, brands are releasing stationery products that go above and beyond expectations. Ensuring consumers get more for their money, and adding a level of interactivity, this approach captures the attention of adults and children alike. [More]
Score: 7.3
This Year and Hot Top 4 Examples: 2,055 Total Clicks Date Range: Oct 15 - Oct 15
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Consumers opt for experiential forms of DIY education
Implications - Food and beverage education is a rising area of interest for consumers who appreciate, and want to recreate, artisanal goods at home for entertainment purposes. Instead of relying on traditional recipes and cookbooks, consumers are turning to experiential forms of education, such as video tutorials, to make the process more fun. This shift suggests that activity-based lessons intrigue consumers into learning more. [More]
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Score: 7.5
This Month and Warm Top 4 Examples: 7,599 Total Clicks Date Range: Jul 15 - Jan 16
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Consumers search for inventive ways to master preparing their own goods
Implications - As DIY and maker culture continue to gain momentum on a mainstream level, consumers are becoming more aware and interested in the details of making their own food and beverages. In search of delight and novelty, consumers actively seek out unique ways to re-discover the art of making their own goods, indicating that everyday tasks can easily be transformed into experiential activities. [More]
Score: 7.2
This Year and Warm Top 4 Examples: 1,868 Total Clicks Date Range: Oct 15 - Oct 15
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Consumers search for food and beverage pairings to enhance their experience
Implications - Food and beverage pairings are becoming increasingly important to consumers who wish to create an all-encompassing dining experience. In addition to lifestyle platforms that offer entertaining advice, many brands are offering suggestions on how to best enjoy their products. This indicates that consumers want to enjoy food and drink more consciously, and they are actively seeking out the expertise to make this possible. [More]
Score: 6.6
This Year and Warm Top 4 Examples: 17,977 Total Clicks Date Range: Feb 14 - Oct 15
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DIY jewelry shifts toward bold aesthetics as a means for self-expression
Implications - As methods of self expression continue to dominate consumer culture, especially among teens, DIY tactics are following suit with more flamboyant alternatives. Leaving subtlety behind, consumers are opting to create jewelry pieces that focus on eccentric shapes and over-the-top imagery. The use of bold features reflects a shift in maker culture toward more unique aesthetics reflective of individual taste and preferences. [More]