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Score: 6.8
This Month and Warm Top 4 Examples: 5,600 Total Clicks Date Range: Feb 14 - Aug 15
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Valentine’s Day takes a DIY approach as families seek bonding activities
Implications - No longer merely celebrated by couples, romantic occasions like Valentine’s Day are being adapted to include fun, DIY activities for family-friendly allure. Transforming typically romantic occasions into more social experiences, consumers, like parents, are opting for DIY activities and tutorials to add an element of entertainment and familial bonding to the occasion. [More]
Score: 6.6
This Month and Mild Top 4 Examples: 5,688 Total Clicks Date Range: Feb 14 - Aug 15
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Consumer interest in maker culture prompts a surge in DIY gifting
Implications - A seemingly relentless passion for maker culture among young shoppers is prompting a host of DIY gifting ideas. No matter the format, what remains consistent are the tie-ins between a drive for handmade goods and the Millennial love of customization. Just below this demographic are members of Generation Z who are also enthusiastic about homespun creations due to more conservative spending habits. [More]
Score: 7.1
This Quarter and Warm Top 4 Examples: 4,063 Total Clicks Date Range: Mar 14 - Jul 15
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Consumers take a DIY approach to scents for customized allure
Implications - Seeking a personalized touch to traditional fragrances, consumers are turning to DIY techniques for experiential allure. Using kits and homemade dispensers to mix-and-match scents, consumers are seeking to not only monitor what goes into their products, but also customize those items in a way that's tailored to their individual taste. [More]
Score: 5.8
This Quarter and Mild Top 4 Examples: 3,848 Total Clicks Date Range: Jun 13 - Jul 15
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Consumers take a DIY approach to pests and insects
Implications - As consumers continue to become more aware of the chemical content in certain products, they turn to custom, homemade alternatives to ensure greater peace of mind. Creating insect repellent and sprays from scratch, consumers are seeking to not only replace chemical-heavy products, but to do so in a way that is cost-effective. [More]
Filed in: Art & DesignDIY
Score: 7.3
This Quarter and Warm Top 4 Examples: 4,260 Total Clicks Date Range: Mar 14 - Jul 15
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Current fragrance concepts place the production process in consumers' hands
Implications - Modern approaches to fragrances are placing control over the production of unique scents in the hands of consumers. This homespun take on customization is well received by millennial and Gen Z shoppers, who are accustomed to maker culture and DIY approaches to a wide variety of consumer categories. [More]
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Score: 6.3
This Quarter and Mild Top 4 Examples: 9,253 Total Clicks Date Range: Sep 14 - Jun 15
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DIY shoe products create hyper-customized options for young audiences
Implications - Bespoke features are bleeding into the footwear blogging sector, providing consumers with more control. This is largely in the interest of Generations Y and Z, that are not only individually oriented, but also familiar with DIY takes on almost every consumer segment. By providing shoppers with control over designs, these and akin concepts are contributing to greater customer satisfaction. [More]
Score: 8.2
This Quarter and Warm Top 4 Examples: 79,795 Total Clicks Date Range: Jul 13 - Jun 15
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Seeking a personal touch, consumers turn to outdoor DIY alternatives
Implications - Adding a customized approach to outdoor living, consumers are turning to DIY decor and furnishings for domestic appeal. Building things like hammocks and cabins from scratch, consumers are using the make-it-yourself approach not only as a means to reflect personal style, but also as a way of engaging with outdoor environments in a more hands-on way. These hand-crafted solutions allow individuals to experience outdoor living in a way that maintains a sense of home and familiarity. [More]
Score: 4
This Quarter and Untested Top 4 Examples: 892 Total Clicks Date Range: Dec 14 - Jun 15
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Brands encourage consumers to artistically depict national sentiment
Implications - Consumers are being encouraged to express their takes on American patriotism through individually tailored DIY designs. These themed Independence Day activities help foster artistic expression among those with deep ties to the holiday. This in turn spurs creative relationships that endure beyond blog pages or checkout counters. [More]
Filed in: Art & DesignDIY
Score: 7.2
This Year and Warm Top 4 Examples: 20,867 Total Clicks Date Range: Mar 14 - May 15
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Consumers seek to add customization to their cooking rituals
Implications - No longer content with merely consuming personalized forms of edible goods, consumers are now searching for ways to customize the actual process of cooking, baking and garnishing food items. This shift is illustrative of the ways in which the DIY/maker culture movement has spawned a greater desire for customization in both product and ritual. [More]
Score: 5.4
This Year and Mild Top 4 Examples: 44,615 Total Clicks Date Range: May 13 - May 15
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Moving away from technology, consumers opt for creatively crafted date keepers
Implications - Seeking to improve common office tasks like scheduling appointments and remembering dates, individuals are turning to custom DIY alternatives. Trading in the efficiency of mobile apps for a more personalized approach, consumers are turning to unexpected materials and bold aesthetics to craft calendars from scratch. The use of DIY alternatives allow individuals to maintain necessary responsibilities in way that highlights both ingenuity and individuality. [More]