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Score: 8
This Week and Warm Top 4 Examples: 4,259 Total Clicks Date Range: Nov 15 - Apr 16
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Arts and tactical creation is seen as cathartic for stressed consumers
Implications - As Millennials come of working age and face potentially mundane daily tasks, a desire for creative expression can be observed. This has resulted in crafts and artistic kits targeted to adults. Though this youth group is aging, it's clear their core values -- in this case, self expression -- remain high priority. [More]
Filed in: Art & DesignDIY
Score: 7.3
This Month and Warm Top 4 Examples: 1,837 Total Clicks Date Range: Dec 15 - Apr 16
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Consumers provide kids with tactile toys that emphasize creativity
Implications - Parents interested in providing children with resources that stimulate development and imagination are opting for simplistic, unbranded toys that emphasize the cultivation of important physical and intellectual skills through the sensory process of the object. In addition to highlighting the interest in limiting creative restrictions for unbridled development, this progression demonstrates that the discerning consumer is primarily concerned with the educational value of a children's product, as well as its impact on health and budget. [More]
Score: 8.1
This Month and Hot Top 4 Examples: 8,245 Total Clicks Date Range: Sep 15 - Apr 16
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Brands activate virtual reality users with headset-embedded packaging
Implications - As consumers become more familiar with branded content for entertainment purposes, many brands are disseminating virtual reality technology by providing packaging that can be repurposed as DIY VR headsets. Also linked to maker culture and the so-called "IKEA effect," which sees consumers place higher value on things they have assembled themselves, this progression illuminates the opportunity for brands to cultivate and retain a clearly defined audience through the new advertising medium. [More]
Score: 7.3
This Quarter and Warm Top 4 Examples: 22,138 Total Clicks Date Range: Mar 15 - Mar 16
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Large brands offer unique amenities in-store to establish personality
Implications - As brick-and-mortar retailers work to entice consumers into stores, many established brands are moving to incorporate unexpected offerings in the form of personalization kiosks and other amenities. Often integrated into a brand's foremost flagship boutique, such experience-focused incentives serve to funnel consumers into a physical store, where they can better grasp both product function and brand history. This shift suggests the power of flagship stores in articulating a brand experience and showcases the potential of such interactions as a crucial "brand touchpoint." [More]
Score: 6.6
This Quarter and Warm Top 4 Examples: 4,769 Total Clicks Date Range: Dec 14 - Mar 16
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Consumers avoid the guilt of comfort foods with fermented additions
Implications - As consumers look for ways to make incremental changes to their lifestyle choices in the interest of wellness, many are turning to fermented foods to elevate traditional comfort food dishes. A means to achieving a more balanced meal while accessing familiar flavors, the inclusion of probiotic-rich ingredients offers discerning consumers a compromise they can justify in both regards. In addition to highlighting scientific advancements that have resulted in greater public knowledge regarding the health of bodily systems, this shift speaks to the interest in recreating familiar experiences through more responsible means. [More]
Score: 6.7
This Quarter and Warm Top 4 Examples: 5,023 Total Clicks Date Range: Jan 15 - Feb 16
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Consumers embrace probiotic-rich health beverages
Implications - As consumers pursue natural ways to build a stronger immune system, many are gravitating towards probiotic beverages that help maintain a healthy balance of organisms in the body. Aside from well-known digestive properties, probiotics have the potential to improve mood, immunity, appearance and even mental functions, leaving room for more creative uses in products. This progression showcases that although vitality is the ultimate goal, consumers are becoming more concerned with the function and purpose of every ingredient that make up a product. [More]
Score: 5.6
This Quarter and Mild Top 4 Examples: 2,180 Total Clicks Date Range: Sep 15 - Feb 16
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Consumers begin fermenting produce harvested at home
Implications - As consumers look to make more responsible dietary choices, many individuals are investing in at-home fermentation equipment. Often sold in all-inclusive kits able to produce a variety of fermented foods, the investment suggests that consumers view their health maintenance as new kind of hobby. In addition to highlighting the interest in consuming health-supporting foods, this shift also speaks to the consumer attitude that self-produced goods are the best way to ensure quality. [More]
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Score: 8.3
This Quarter and Hot Top 4 Examples: 18,321 Total Clicks Date Range: Mar 15 - Feb 16
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Consumers adopt systems for cultivating their own vegetables at home
Implications - As consumers are looking for innovative systems that allow them to grow herbs and produce at home, many are embracing indoor growing for cooking and medicinal purposes. Often purchased in kits that provide all the necessary supplies, these products allow consumers to access healing properties through culinary means. This progression speaks to the interest, especially in older consumers, in consuming products with a more pointed focus on purity as well as medicinal benefit. [More]
Score: 8.3
This Quarter and Hot Top 4 Examples: 10,594 Total Clicks Date Range: Nov 15 - Feb 16
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Curated kits empower individuals to start their own kitchen gardens
Implications - As the health and wellness movement pushes individuals to cultivate their own produce, consumers are embracing all-inclusive gardening kits as ideal gifts that empower the recipient to learn a new hobby. Often related to the pursuit of self-improvement, such hobby-enabling kits serve as not only a gift, but as a lifestyle enhancement. Gifts that reject the lifestyle of conspicuous consumption in favor of living naturally are a way for individuals to showcase their values as they pertain to the wellness movement. [More]
Score: 5.4
This Year and Mild Top 4 Examples: 2,781 Total Clicks Date Range: Jul 15 - Dec 15
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Generation Z seeks out social DIY experiences
Implications - Though they are a multi-screen generation, Gen Z continues to enjoy and seek out face-to-face interaction through communal DIY activities. Being both crafty and self-reliant, Gen Z relishes the opportunity to create their own goods, not only from a maker culture perspective, but also because they like to acquire new skills. Communal crafting further demonstrates both the independence and the entrepreneurial spirit of Gen Z, even in terms of recreational activities. [More]