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Score: 7.2
This Week and Warm Top 4 Examples: 23,082 Total Clicks Date Range: Nov 13 - Oct 14
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Consumers opt for DIY techniques to add personal touches to holiday decor
Implications - Moving away from the typical aesthetics found in store-bought products, consumers are turning to DIY activities to add individuality to holiday decor. Making Christmas trees and gift wrapping using unexpected materials, consumers are heightening seasonal experiences with greater sentimental features. This reflects a need to maintain tradition in a more creative and personalized manner. [More]
Score: 6.8
This Month and Warm Top 4 Examples: 13,058 Total Clicks Date Range: Aug 13 - Oct 14
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Consumers use tutorials and DIYs to make accessories hyper-personalized
Implications - As the number of consumers DIYing their own clothing rises, more and more people are using crafty techniques and tutorials to personalize footwear. This move towards customization on a budget signifies a preference and desire for fleeting fashion styles and affordable variety. [More]
Score: 6.8
This Month and Mild Top 4 Examples: 28,499 Total Clicks Date Range: Aug 12 - Sep 14
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Consumers alter toys and figurines with DIY touches for personal appeal
Implications - Seeking to heighten ordinary merchandise, consumers are turning to DIY techniques to add function and a sense of individuality specifically among toys as part of a series. Turning ordinary figurines into household decor and art displays, consumers are transforming store-bought toys into more pragmatic products, reflecting a shift away from pristine collectibles toward more adaptable and easily customized alternatives. [More]
Score: 4.6
This Quarter and Untested Top 4 Examples: 2,796 Total Clicks Date Range: Jan 14 - Aug 14
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Consumers turn to international flavor as a means to combat complacent palates
Implications - The variety and availability of exotic flavors is rising, which has prompted consumers to try their hand at international cuisine. As the popularity of food blogs expose little known recipes and tricks, consumers are making their own traditional dishes to satisfy their desire for both exotic and homemade cuisine. [More]
Score: 8.7
This Quarter and Hot Top 4 Examples: 42,864 Total Clicks Date Range: Feb 14 - Aug 14
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Consumers look to obviously upcycled design elements to convey originality
Implications - Beyond the obvious eco benefits of upcycled goods, consumers are looking to intentionally rustic design aesthetics to convey their hip originality. As young consumers grow weary of adult life, the incorporation of recycled goods maintains a unique aesthetic despite lifestyle changes. [More]
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Score: 7.7
This Quarter and Warm Top 4 Examples: 41,185 Total Clicks Date Range: Jun 13 - Aug 14
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Animal appreciation takes a customized approach as owners seek to foster bonds
Implications - Adding a personalized touch to forms of appreciation, pet owners are turning to custom-made furnishings for sentimental appeal. Crafting perches and beds from scratch, pet owners are able to provide everyday necessities in a more tailor-made manner, speaking to a desire for more expressive forms of pet appreciation. [More]
Score: 7.7
This Quarter and Warm Top 4 Examples: 9,249 Total Clicks Date Range: Jun 14 - Aug 14
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As brands look to convey wholesome qualities, a handmade aesthetic is adopted
Implications - As the DIY boom rages on, consumers are warming to products that boast a nostalgic, homemade aesthetic. Utilizing a handmade-like branding approach, the products appeal to consumers who are charmed by the rustic notion of handcrafted goods. [More]
Score: 6.5
This Quarter and Warm Top 4 Examples: 7,959 Total Clicks Date Range: Aug 13 - Aug 14
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As consumers become more accustomed to DIY, homemade cameras gain popularity
Implications - As consumers shift back towards making their own goods, more and more are taking on complex tasks including making sophisticated photography equipment. Completed with kits and homemade tools, the equipment denotes consumer preference to shift away from store-bought goods and try it themselves first. [More]
Score: 5.9
This Quarter and Mild Top 4 Examples: 47,120 Total Clicks Date Range: May 12 - Aug 14
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As maker culture expands, tech accessories receive a customized overhaul
Implications - As the DIY craze continues, traditionally complex, technological devices are getting customized to satiate a need for personalization. DIY sound systems and audio devices offer cost-effective alternatives to typically high-end products, combining a need for tech integration with more sustainable product methods. [More]
Score: 6.8
This Year and Warm Top 4 Examples: 48,619 Total Clicks Date Range: Jan 13 - Jul 14
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Cutting costs, consumers add unexpected uses to fashion products
Implications - Seeking to keep up with new fashion rituals, consumers are transforming single-purpose accessories into creative, multipurpose products. Reinventing scarves into tech accessories and pieces of clothing, it seems the post-recession consumer is not satisfied with a product existing only for ornamentation. [More]