PRO Trends Emerging opportunities for innovators, entrepreneurs and creative minds
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Trend Hunter Dashboards
Score: 8.1
Recent and Warm Top 4 Examples: 35,880 Total Clicks Date Range: Jun 13 - Aug 14
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Animal appreciation takes a customized approach as owners seek to foster bonds
Implications - Adding a personalized touch to forms of appreciation, pet owners are turning to custom-made furnishings for sentimental appeal. Crafting perches and beds from scratch, pet owners are able to provide everyday necessities in a more tailor-made manner, speaking to a desire for more expressive forms of pet appreciation. [More]
Score: 7.9
Recent and Warm Top 4 Examples: 4,775 Total Clicks Date Range: Jun 14 - Aug 14
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As brands look to convey wholesome qualities, a handmade aesthetic is adopted
Implications - As the DIY boom rages on, consumers are warming to products that boast a nostalgic, homemade aesthetic. Utilizing a handmade-like branding approach, the products appeal to consumers who are charmed by the rustic notion of handcrafted goods. [More]
Score: 7
This Month and Warm Top 4 Examples: 6,721 Total Clicks Date Range: Aug 13 - Aug 14
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As consumers become more accustomed to DIY, homemade cameras gain popularity
Implications - As consumers shift back towards making their own goods, more and more are taking on complex tasks including making sophisticated photography equipment. Completed with kits and homemade tools, the equipment denotes consumer preference to shift away from store-bought goods and try it themselves first. [More]
Score: 6.2
This Month and Mild Top 4 Examples: 44,437 Total Clicks Date Range: May 12 - Aug 14
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As maker culture expands, tech accessories receive a customized overhaul
Implications - As the DIY craze continues, traditionally complex, technological devices are getting customized to satiate a need for personalization. DIY sound systems and audio devices offer cost-effective alternatives to typically high-end products, combining a need for tech integration with more sustainable product methods. [More]
Score: 7.1
This Quarter and Warm Top 4 Examples: 46,679 Total Clicks Date Range: Jan 13 - Jul 14
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Cutting costs, consumers add unexpected uses to fashion products
Implications - Seeking to keep up with new fashion rituals, consumers are transforming single-purpose accessories into creative, multipurpose products. Reinventing scarves into tech accessories and pieces of clothing, it seems the post-recession consumer is not satisfied with a product existing only for ornamentation. [More]
Trend Hunter Services
Score: 7.4
This Quarter and Warm Top 4 Examples: 34,319 Total Clicks Date Range: Sep 12 - Jul 14
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Consumers turn to DIY techniques to acquire cultural goods on a budget
Implications - Offering a cost-effective alternative to travel, consumers are turning to DIY goods to replicate cultural elements. Handcrafted Kimonos and tribal accessories allow consumers to experience foreign traditions without having to leave their homes, reflecting a desire for more cost-effective, yet personalized methods of exploration. [More]
Score: 7.9
This Quarter and Warm Top 4 Examples: 75,950 Total Clicks Date Range: Jan 13 - Jun 14
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Momentous occasions are heightened with personalized, DIY accents
Implications - Offering an alternative to contemporary goods, individuals are turning to DIY projects to make celebrations like weddings and birthdays more distinct. Heightening events with individuality, consumers are turning to customized bouquets and handcrafted confetti to add subtle, yet organic touches to celebratory experiences, putting emphasis on identity as opposed to simple celebration. [More]
Score: 5.1
This Year and Untested Top 4 Examples: 36,438 Total Clicks Date Range: Jan 13 - May 14
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Seeking poignant scheduling methods, consumers turn to DIY approaches
Implications - As demands from work and home continue to bombard consumers, maintaining efficient sources of organization among the plethora of duties and tasks can be overwhelming. Seeking more influential organizational tactics, consumers are turning to DIY approaches to give calendars and daily planners a more personal, and aesthetically pleasing appeal. Handcrafted scheduling systems illustrate a desire for more tailored methods of day-to-day management. [More]
Score: 6.8
This Year and Warm Top 4 Examples: 12,581 Total Clicks Date Range: Feb 13 - May 14
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Crochet moves from stale pastime to opportunity to express individuality
Implications - Previously seen as a hobby for the agoraphobic, the art of crochet is being revamped as an easy means to express individuality. As the DIY wave picks up the pace, more methods of easy creation and customization are becoming popular. In an age where individuality reigns supreme, consumers respond well to the opportunity to express themselves. [More]
Score: 4.8
This Year and Mild Top 3 Examples: 5,304 Total Clicks Date Range: Oct 13 - Apr 14
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DIY mixology culture allows consumers to indulge on a budget
Implications - This post-recession society is more frugal than its predecessor, yet still seeks to enjoy indulgences and over all, communicate status. This has prompted the launch of DIY mixology culture. The ability to mix fancy drinks at home for guests and the like not only allows consumers to save, but gives them a chance to communicate their skills and seem sophisticated in the eyes of their peers. [More]