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Score: 6.5
This Week and Mild Top 4 Examples: 6,686 Total Clicks Date Range: Sep 14 - Jun 15
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DIY shoe products create hyper-customized options for young audiences
Implications - Bespoke features are bleeding into the footwear blogging sector, providing consumers with more control. This is largely in the interest of Generations Y and Z, that are not only individually oriented, but also familiar with DIY takes on almost every consumer segment. By providing shoppers with control over designs, these and akin concepts are contributing to greater customer satisfaction. [More]
Score: 8.6
This Month and Warm Top 4 Examples: 75,559 Total Clicks Date Range: Jul 13 - Jun 15
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Seeking a personal touch, consumers turn to outdoor DIY alternatives
Implications - Adding a customized approach to outdoor living, consumers are turning to DIY decor and furnishings for domestic appeal. Building things like hammocks and cabins from scratch, consumers are using the make-it-yourself approach not only as a means to reflect personal style, but also as a way of engaging with outdoor environments in a more hands-on way. These hand-crafted solutions allow individuals to experience outdoor living in a way that maintains a sense of home and familiarity. [More]
Score: 4.2
This Month and Untested Top 4 Examples: 686 Total Clicks Date Range: Dec 14 - Jun 15
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Brands encourage consumers to artistically depict national sentiment
Implications - Consumers are being encouraged to express their takes on American patriotism through individually tailored DIY designs. These themed Independence Day activities help foster artistic expression among those with deep ties to the holiday. This in turn spurs creative relationships that endure beyond blog pages or checkout counters. [More]
Filed in: Art & DesignDIY
Score: 7.5
This Quarter and Warm Top 4 Examples: 20,265 Total Clicks Date Range: Mar 14 - May 15
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Consumers seek to add customization to their cooking rituals
Implications - No longer content with merely consuming personalized forms of edible goods, consumers are now searching for ways to customize the actual process of cooking, baking and garnishing food items. This shift is illustrative of the ways in which the DIY/maker culture movement has spawned a greater desire for customization in both product and ritual. [More]
Score: 5.7
This Quarter and Mild Top 4 Examples: 43,669 Total Clicks Date Range: May 13 - May 15
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Moving away from technology, consumers opt for creatively crafted date keepers
Implications - Seeking to improve common office tasks like scheduling appointments and remembering dates, individuals are turning to custom DIY alternatives. Trading in the efficiency of mobile apps for a more personalized approach, consumers are turning to unexpected materials and bold aesthetics to craft calendars from scratch. The use of DIY alternatives allow individuals to maintain necessary responsibilities in way that highlights both ingenuity and individuality. [More]
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Score: 6.6
This Year and Mild Top 4 Examples: 14,427 Total Clicks Date Range: Dec 13 - Feb 15
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Consumers turn the process of gift-giving and decorating into an activity
Implications - Many holiday purchases are made for either gifting or decor purposes. Consumers looking for a way to scale back on costs, while providing a great experience, are turning to DIY projects. This approach is not only more cost-effective, it also provides a group bonding activity for consumers, signifying a willingness to trade off convenience for the sake of ritual. [More]
Score: 5.9
This Year and Warm Top 4 Examples: 10,169 Total Clicks Date Range: Jan 14 - Feb 15
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Enhancing personal greetings, consumers opt for customized product messaging
Implications - Seeking an alternative to traditional greeting cards, consumers are turning to personalized product packaging. Customizing wine labels and chocolate boxes with sentimental messages and personal greetings, consumers are turning to unconventionally branded products to not only convey an element of surprise, but also add sentimental elements to run-of-the-mill, commercial goods. [More]
Score: 6.2
This Year and Mild Top 4 Examples: 17,058 Total Clicks Date Range: Dec 13 - Jan 15
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A retro aesthetic becomes apparent in fashion amongst amateur seamstresses
Implications - Upcycling materials or using new ones for a retro flair, consumers are choosing to DIY their own vintage clothing rather than purchase secondhand. This resonating shift identifies a preference for customized expression that's cost-effective and customized to consumers' needs. [More]
Score: 5.4
This Year and Mild Top 4 Examples: 22,023 Total Clicks Date Range: May 13 - Jan 15
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Seeking an economic alternative, consumers make their own toys
Implications - Seeking to maintain a sense of pop culture involvement, budget-conscious consumers are turning to handcrafted imitations of popular, franchise toys. Using easy-to-acquire materials like felt and yarn to create replicas of cartoon characters and movie icons, consumers are seeking to not only cut back on costs, but find a more accessible way to enjoy popular, mainstream products. [More]
Score: 7.4
This Year and Hot Top 4 Examples: 14,175 Total Clicks Date Range: Nov 14 - Dec 14
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Consumers encourage those around them to create their own presents with kits
Implications - Instead of DIYing a gift for someone, consumers are taking the reverse approach by giving elaborate kits as presents. This collaboration-focused movement fosters a more intimate experience for all those involved to deliver an interactive, tangible product that's more appealing than a pre-made item. [More]