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Score: 7.9
This Month and Warm Top 4 Examples: 4,086 Total Clicks Date Range: Nov 15 - Jun 16
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Fashion brands add kiosks in-store that allow post-purchase personalization
Implications - Tapping into the desire for deeper meaning in all areas of spending, fashion brands are channeling the current fascination with personalized goods by incorporating in-store customization kiosks that provide a more experience-driven purchase. This progression highlights the need for brands to create room for consumers to customize the products in order to create an extension of themselves tied to the brand, something that is especially important during a time in which individuals are feeling less of a connection to material objects and large institutions. [More]
Score: 7.1
This Month and Warm Top 4 Examples: 5,138 Total Clicks Date Range: Oct 14 - Jun 16
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Consumers are enticed by high-end tea bars launched by experts
Implications - Seeking out an experience guided the expertise and knowledge of a connoisseur, consumers are being enticed by high-end tea bars launched by industry experts that promise an educational retail interaction. Linked to the insatiable desire of the modern consumer to gain expert-level knowledge of their curated interests, this progression demonstrates the refocusing on tea as an artisan food product to be considered on the same level as wine or coffee. [More]
Score: 8.6
This Quarter and V. Hot Top 4 Examples: 12,490 Total Clicks Date Range: Sep 15 - May 16
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Consumers opt for interchangeable wardrobe staples for flexibility
Implications - Given the increasingly fast-paced lifestyle of modern consumers, many are opting to invest in wardrobe staples that have been designed to transition over time, whether based on style preference or to accommodate fluctuations in size. This shift highlights a new approach to fashion that conflates a garment's value with long-term functionality and intelligent design. [More]
Score: 8
This Quarter and Hot Top 4 Examples: 4,508 Total Clicks Date Range: Apr 16 - May 16
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Accessible 3D printers are changing the face of at-home gaming
Implications - Gamers, hobbyists and even musicians are taking advantage of the ability to customize their favorite forms of entertainment through the use of 3D printing. More accessible and affordable than ever, 3D printers allow users to not only recreate at-home entertainment systems, but even re-imagine them for a more personalized touch. By having a heavy hand in the creation of their own entertainment, consumers become more engaged and excited by these self-made products. [More]
Score: 8
This Quarter and Warm Top 4 Examples: 4,461 Total Clicks Date Range: Mar 16 - May 16
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3D printing empowers consumers to create a customized world
Implications - The prevalence of at-home 3D printing has been rocking the manufacturing world by placing the power of creation directly into the hands of consumers. This is a response to the increased popularity of maker culture, however updated to go beyond a hobby or interest, and into daily needs. Such pragmatic, self-controlled use of a previously novel tool speaks to consumers' shifting perspective of technology as a necessity, as opposed to a luxury. [More]
Score: 6.7
This Quarter and Warm Top 4 Examples: 3,646 Total Clicks Date Range: Aug 15 - May 16
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Consumers pursue pre-packaged ingredient kits to elevate at-home snacking
Implications - Brands provide fresh, sophisticated ingredient kits that allow consumers to prepare quality dishes without ever leaving the house. These kits ensure consumers save time, while simultaneously giving them the ability to create food and beverages that boast a homemade appeal. This shift in consumer preference reflects the desire for both convince and authenticity. [More]
Score: 7.8
This Quarter and Warm Top 4 Examples: 5,336 Total Clicks Date Range: Nov 15 - Apr 16
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Arts and tactical creation is seen as cathartic for stressed consumers
Implications - As Millennials come of working age and face potentially mundane daily tasks, a desire for creative expression can be observed. This has resulted in crafts and artistic kits targeted to adults. Though this youth group is aging, it's clear their core values -- in this case, self expression -- remain high priority. [More]
Filed in: Art & DesignDIY
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Score: 6.7
This Quarter and Warm Top 4 Examples: 2,346 Total Clicks Date Range: Dec 15 - Apr 16
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Consumers provide kids with tactile toys that emphasize creativity
Implications - Parents interested in providing children with resources that stimulate development and imagination are opting for simplistic, unbranded toys that emphasize the cultivation of important physical and intellectual skills through the sensory process of the object. In addition to highlighting the interest in limiting creative restrictions for unbridled development, this progression demonstrates that the discerning consumer is primarily concerned with the educational value of a children's product, as well as its impact on health and budget. [More]
Score: 7.8
This Quarter and Hot Top 4 Examples: 9,469 Total Clicks Date Range: Sep 15 - Apr 16
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Brands activate virtual reality users with headset-embedded packaging
Implications - As consumers become more familiar with branded content for entertainment purposes, many brands are disseminating virtual reality technology by providing packaging that can be repurposed as DIY VR headsets. Also linked to maker culture and the so-called "IKEA effect," which sees consumers place higher value on things they have assembled themselves, this progression illuminates the opportunity for brands to cultivate and retain a clearly defined audience through the new advertising medium. [More]
Score: 7
This Year and Warm Top 4 Examples: 24,915 Total Clicks Date Range: Mar 15 - Mar 16
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Large brands offer unique amenities in-store to establish personality
Implications - As brick-and-mortar retailers work to entice consumers into stores, many established brands are moving to incorporate unexpected offerings in the form of personalization kiosks and other amenities. Often integrated into a brand's foremost flagship boutique, such experience-focused incentives serve to funnel consumers into a physical store, where they can better grasp both product function and brand history. This shift suggests the power of flagship stores in articulating a brand experience and showcases the potential of such interactions as a crucial "brand touchpoint." [More]