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Score: 8.6
This Month and Hot Top 4 Examples: 9,168 Total Clicks Date Range: Nov 15 - May 16
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Consumers opt for interchangeable wardrobe staples for flexibility
Implications - Given the increasingly fast-paced lifestyle of modern consumers, many are opting to invest in wardrobe staples that have been designed to transition over time, whether based on style preference or to accommodate fluctuations in size. This shift highlights a new approach to fashion that conflates a garment's value with long-term functionality and intelligent design. [More]
Score: 8
This Month and Hot Top 4 Examples: 2,652 Total Clicks Date Range: Apr 16 - May 16
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Accessible 3D printers are changing the face of at-home gaming
Implications - Gamers, hobbyists and even musicians are taking advantage of the ability to customize their favorite forms of entertainment through the use of 3D printing. More accessible and affordable than ever, 3D printers allow users to not only recreate at-home entertainment systems, but even re-imagine them for a more personalized touch. By having a heavy hand in the creation of their own entertainment, consumers become more engaged and excited by these self-made products. [More]
Score: 8.2
This Month and Warm Top 4 Examples: 4,142 Total Clicks Date Range: Mar 16 - May 16
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3D printing empowers consumers to create a customized world
Implications - The prevalence of at-home 3D printing has been rocking the manufacturing world by placing the power of creation directly into the hands of consumers. This is a response to the increased popularity of maker culture, however updated to go beyond a hobby or interest, and into daily needs. Such pragmatic, self-controlled use of a previously novel tool speaks to consumers' shifting perspective of technology as a necessity, as opposed to a luxury. [More]
Score: 6.9
This Month and Warm Top 4 Examples: 3,114 Total Clicks Date Range: Aug 15 - May 16
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Consumers pursue pre-packaged ingredient kits to elevate at-home snacking
Implications - Brands provide fresh, sophisticated ingredient kits that allow consumers to prepare quality dishes without ever leaving the house. These kits ensure consumers save time, while simultaneously giving them the ability to create food and beverages that boast a homemade appeal. This shift in consumer preference reflects the desire for both convince and authenticity. [More]
Score: 8
This Month and Warm Top 4 Examples: 4,714 Total Clicks Date Range: Nov 15 - Apr 16
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Arts and tactical creation is seen as cathartic for stressed consumers
Implications - As Millennials come of working age and face potentially mundane daily tasks, a desire for creative expression can be observed. This has resulted in crafts and artistic kits targeted to adults. Though this youth group is aging, it's clear their core values -- in this case, self expression -- remain high priority. [More]
Filed in: Art & DesignDIY
Score: 6.9
This Quarter and Warm Top 4 Examples: 2,080 Total Clicks Date Range: Dec 15 - Apr 16
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Consumers provide kids with tactile toys that emphasize creativity
Implications - Parents interested in providing children with resources that stimulate development and imagination are opting for simplistic, unbranded toys that emphasize the cultivation of important physical and intellectual skills through the sensory process of the object. In addition to highlighting the interest in limiting creative restrictions for unbridled development, this progression demonstrates that the discerning consumer is primarily concerned with the educational value of a children's product, as well as its impact on health and budget. [More]
Score: 8
This Quarter and Hot Top 4 Examples: 8,653 Total Clicks Date Range: Sep 15 - Apr 16
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Brands activate virtual reality users with headset-embedded packaging
Implications - As consumers become more familiar with branded content for entertainment purposes, many brands are disseminating virtual reality technology by providing packaging that can be repurposed as DIY VR headsets. Also linked to maker culture and the so-called "IKEA effect," which sees consumers place higher value on things they have assembled themselves, this progression illuminates the opportunity for brands to cultivate and retain a clearly defined audience through the new advertising medium. [More]
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Score: 7.2
This Quarter and Warm Top 4 Examples: 23,264 Total Clicks Date Range: Mar 15 - Mar 16
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Large brands offer unique amenities in-store to establish personality
Implications - As brick-and-mortar retailers work to entice consumers into stores, many established brands are moving to incorporate unexpected offerings in the form of personalization kiosks and other amenities. Often integrated into a brand's foremost flagship boutique, such experience-focused incentives serve to funnel consumers into a physical store, where they can better grasp both product function and brand history. This shift suggests the power of flagship stores in articulating a brand experience and showcases the potential of such interactions as a crucial "brand touchpoint." [More]
Score: 6.5
This Quarter and Warm Top 4 Examples: 4,810 Total Clicks Date Range: Dec 14 - Mar 16
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Consumers avoid the guilt of comfort foods with fermented additions
Implications - As consumers look for ways to make incremental changes to their lifestyle choices in the interest of wellness, many are turning to fermented foods to elevate traditional comfort food dishes. A means to achieving a more balanced meal while accessing familiar flavors, the inclusion of probiotic-rich ingredients offers discerning consumers a compromise they can justify in both regards. In addition to highlighting scientific advancements that have resulted in greater public knowledge regarding the health of bodily systems, this shift speaks to the interest in recreating familiar experiences through more responsible means. [More]
Score: 6.6
This Quarter and Warm Top 4 Examples: 5,259 Total Clicks Date Range: Jan 15 - Feb 16
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Consumers embrace probiotic-rich health beverages
Implications - As consumers pursue natural ways to build a stronger immune system, many are gravitating towards probiotic beverages that help maintain a healthy balance of organisms in the body. Aside from well-known digestive properties, probiotics have the potential to improve mood, immunity, appearance and even mental functions, leaving room for more creative uses in products. This progression showcases that although vitality is the ultimate goal, consumers are becoming more concerned with the function and purpose of every ingredient that make up a product. [More]