Consumer Insights

Emerging diy opportunities for innovators, entrepreneurs and creative minds

Trend Hunter Dashboards
Newly Added
Category List
Full Index


Score: 7.7
This Quarter and Warm Top 4 Examples: 9,484 Total Clicks Date Range: Jan 16 - Dec 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Embroidery and stitching overrules minimalism as the mark of the modern home
Implications - Futuristic tech-driven home decor has increased in popularity in the digital age, breaking into the mainstream. As a divergent response, some consumers are seeking more warmth and implementing embroidery, soft textures, and homemade pieces into decor. Though this doesn't enhance home function or convenience the way a connected kitchen, for example, would, it does satisfy an emotional need. [More]
Score: 7
This Quarter and Mild Top 4 Examples: 5,788 Total Clicks Date Range: Nov 15 - Dec 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Young creators collect around cultural community hubs
Implications - Taking inspiration from artist-in-residence programs and the popularity of coworking spaces, brands are creating interactive cultural incubators that serve to empower the next generation of creators by serving as a platform for production, collaboration and often, a means of broadcast. In addition to underlining the importance of accessibility in cultivating tangible creative skills, this progression also highlights the need for traditional institutions to incorporate elements of the sharing economy model in order to better serve the changing education styles. [More]
Score: 7.1
This Quarter and Warm Top 4 Examples: 13,191 Total Clicks Date Range: Aug 15 - Dec 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Teens actively teach themselves life tips via quick online videos
Implications - One of the most self-taught generations to date, Gen Z in particular are demonstrating that the next evolution of maker culture lies in quick, bite-sized online videos that are easily digestible. As trust stays front of mind for digitally immersed teens, they begin seeking online tutorials and lifehacks crowdsourced from real people and relatable social media influencers when it comes to learning new tips and tricks. This proactive approach to self-help is in part a response to the shift away from overly detailed explanations towards highly visual and concise tutorials that make DIY less intimidating and also give room for freedom of experimentation and self-expression. [More]
Score: 4.8
This Year and Mild Top 6 Examples: 11,126 Total Clicks Date Range: Oct 15 - Sep 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Consumers partake in workshops to up their personal culinary skills
Implications - As consumers look to learn more about what goes into our food, many are doing so by participating in workshops around the food or beverage of their choosing. In addition to highlighting the continued interest in the "slow food" movement, this progression demonstrates the ways in which consumers are expanding their knowledge on personal interests while mingling with other members of their community. [More]
Score: 7.2
This Year and Warm Top 5 Examples: 18,470 Total Clicks Date Range: Aug 15 - Jun 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Fashion brands add kiosks in-store that allow post-purchase personalization
Implications - Tapping into the desire for deeper meaning in all areas of spending, fashion brands are channeling the current fascination with personalized goods by incorporating in-store customization kiosks that provide a more experience-driven purchase. This progression highlights the need for brands to create room for consumers to customize the products in order to create an extension of themselves tied to the brand, something that is especially important during a time in which individuals are feeling less of a connection to material objects and large institutions. [More]
Score: 6.1
This Year and Warm Top 4 Examples: 7,389 Total Clicks Date Range: Oct 14 - Jun 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Consumers are enticed by high-end tea bars launched by experts
Implications - Seeking out an experience guided by the expertise and knowledge of a connoisseur, consumers are being enticed by high-end tea bars launched by industry experts that promise an educational retail interaction. Linked to the insatiable desire of the modern consumer to gain expert-level knowledge of their curated interests, this progression demonstrates the refocusing on tea as an artisan food product to be considered on the same level as wine or coffee. [More]
Score: 7.3
This Year and Hot Top 5 Examples: 23,387 Total Clicks Date Range: Sep 15 - May 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Consumers opt for interchangeable wardrobe staples for flexibility
Implications - Given the increasingly fast-paced lifestyle of modern consumers, many are opting to invest in wardrobe staples that have been designed to transition over time, whether based on style preference or to accommodate fluctuations in size. This shift highlights a new approach to fashion that conflates a garment's value with long-term functionality and intelligent design. [More]
Trend Hunter Services
Score: 6.7
This Year and Hot Top 5 Examples: 8,876 Total Clicks Date Range: Apr 16 - May 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Accessible 3D printers are changing the face of at-home gaming
Implications - Gamers, hobbyists and even musicians are taking advantage of the ability to customize their favorite forms of entertainment through the use of 3D printing. More accessible and affordable than ever, 3D printers allow users to not only recreate at-home entertainment systems, but even re-imagine them for a more personalized touch. By having a heavy hand in the creation of their own entertainment, consumers become more engaged and excited by these self-made products. [More]
Score: 6.2
This Year and Warm Top 6 Examples: 8,666 Total Clicks Date Range: Mar 16 - May 16
DEMOGRAPHICS
Popularity
Activity
Freshness
3D printing empowers consumers to create a customized world
Implications - The prevalence of at-home 3D printing has been rocking the manufacturing world by placing the power of creation directly into the hands of consumers. This is a response to the increased popularity of maker culture, however updated to go beyond a hobby or interest, and into daily needs. Such pragmatic, self-controlled use of a previously novel tool speaks to consumers' shifting perspective of technology as a necessity, as opposed to a luxury. [More]
Score: 5.1
This Year and Mild Top 6 Examples: 7,052 Total Clicks Date Range: Aug 15 - May 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Consumers pursue pre-packaged ingredient kits to elevate at-home snacking
Implications - Brands provide fresh, sophisticated ingredient kits that allow consumers to prepare quality dishes without ever leaving the house. These kits ensure consumers save time, while simultaneously offering portion control and expertly curated flavor. This straddles the line between setting boundaries, and offering the ability to create food and beverages that boast a homemade appeal. This shift in consumer preference reflects the desire for both convenience and authenticity. [More]