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Score: 6.6
This Month and Mild Top 4 Examples: 9,750 Total Clicks Date Range: Nov 14 - Feb 15
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Consumers turn the process of gift-giving and decorating into an activity
Implications - Many holiday purchases are made for either gifting or decor purposes. Consumers looking for a way to scale back on costs, while providing a great experience, are turning to DIY projects. This approach is not only more cost-effective, it also provides a group bonding activity for consumers, signifying a willingness to trade off convenience for the sake of ritual. [More]
Score: 6.4
This Month and Warm Top 4 Examples: 7,374 Total Clicks Date Range: Jan 14 - Feb 15
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Enhancing personal greetings, consumers opt for customized product messaging
Implications - Seeking an alternative to traditional greeting cards, consumers are turning to personalized product packaging. Customizing wine labels and chocolate boxes with sentimental messages and personal greetings, consumers are turning to unconventionally branded products to not only convey an element of surprise, but also add sentimental elements to run-of-the-mill, commercial goods. [More]
Score: 6.8
This Quarter and Mild Top 4 Examples: 15,216 Total Clicks Date Range: Dec 13 - Jan 15
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A retro aesthetic becomes apparent in fashion amongst amateur seamstresses
Implications - Upcycling materials or using new ones for a retro flair, consumers are choosing to DIY their own vintage clothing rather than purchase secondhand. This resonating shift identifies a preference for customized expression that's cost-effective and customized to consumers' needs. [More]
Score: 6
This Quarter and Mild Top 4 Examples: 20,414 Total Clicks Date Range: May 13 - Jan 15
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Seeking an economic alternative, consumers make their own toys
Implications - Seeking to maintain a sense of pop culture involvement, budget-conscious consumers are turning to handcrafted imitations of popular, franchise toys. Using easy-to-acquire materials like felt and yarn to create replicas of cartoon characters and movie icons, consumers are seeking to not only cut back on costs, but find a more accessible way to enjoy popular, mainstream products. [More]
Score: 8
This Quarter and Hot Top 4 Examples: 10,911 Total Clicks Date Range: Nov 14 - Dec 14
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Consumers encourage those around them to create their own presents with kits
Implications - Instead of DIYing a gift for someone, consumers are taking the reverse approach by giving elaborate kits as presents. This collaboration-focused movement fosters a more intimate experience for all those involved to deliver an interactive, tangible product that's more appealing than a pre-made item. [More]
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Score: 5.9
This Quarter and Mild Top 4 Examples: 32,890 Total Clicks Date Range: Aug 12 - Dec 14
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Involving peers in celebratory gatherings, consumers turn to DIY activities
Implications - Adding an element of bonding to celebratory occasions like weddings and birthdays, consumers are turning to DIY crafts as a method of peer-to-peer engagement. Providing an opportunity for consumers, particularly females, to socialize in a more personal setting, celebratory crafting reflects a need for more low-key and affordable forms of social interaction. [More]
Filed in: Art & DesignDIY
Score: 6.5
This Year and Warm Top 4 Examples: 28,600 Total Clicks Date Range: Nov 13 - Oct 14
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Consumers opt for DIY techniques to add personal touches to holiday decor
Implications - Moving away from the typical aesthetics found in store-bought products, consumers are turning to DIY activities to add individuality to holiday decor. Making Christmas trees and gift wrapping using unexpected materials, consumers are heightening seasonal experiences with greater sentimental features. This reflects a need to maintain tradition in a more creative and personalized manner. [More]
Score: 7.3
This Year and Warm Top 4 Examples: 44,896 Total Clicks Date Range: Aug 13 - Oct 14
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Consumers use tutorials and DIYs to make accessories hyper-personalized
Implications - As the number of consumers DIYing their own clothing rises, more and more people are using crafty techniques and tutorials to personalize apparel. This move towards customization on a budget signifies a preference and desire for fleeting fashion styles and affordable variety. [More]
Score: 6.2
This Year and Mild Top 4 Examples: 32,696 Total Clicks Date Range: Aug 12 - Sep 14
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Consumers alter toys and figurines with DIY touches for personal appeal
Implications - Seeking to heighten ordinary merchandise, consumers are turning to DIY techniques to add function and a sense of individuality specifically among toys as part of a series. Turning ordinary figurines into household decor and art displays, consumers are transforming store-bought toys into more pragmatic products, reflecting a shift away from pristine collectibles toward more adaptable and easily customized alternatives. [More]
Score: 4
This Year and Untested Top 4 Examples: 3,609 Total Clicks Date Range: Jan 14 - Aug 14
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Consumers turn to international flavor as a means to combat complacent palates
Implications - The variety and availability of exotic flavors is rising, which has prompted consumers to try their hand at international cuisine. As the popularity of food blogs expose little known recipes and tricks, consumers are making their own traditional dishes to satisfy their desire for both exotic and homemade cuisine. [More]