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Score: 7.3
This Week and Warm Top 4 Examples: 45,444 Total Clicks Date Range: Jan 13 - Jul 14
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Cutting costs, consumers add unexpected uses to fashion products
Implications - Seeking to keep up with new fashion rituals, consumers are transforming single-purpose accessories into creative, multipurpose products. Reinventing scarves into tech accessories and pieces of clothing, it seems the post-recession consumer is not satisfied with a product existing only for ornamentation. [More]
Score: 7
This Month and Mild Top 4 Examples: 32,342 Total Clicks Date Range: Sep 12 - Jul 14
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Consumers turn to DIY techniques to acquire cultural goods on a budget
Implications - Offering a cost-effective alternative to travel, consumers are turning to DIY goods to replicate cultural elements. Handcrafted Kimonos and tribal accessories allow consumers to experience foreign traditions without having to leave their homes, reflecting a desire for more cost-effective, yet personalized methods of exploration. [More]
Score: 8
This Quarter and Warm Top 4 Examples: 71,857 Total Clicks Date Range: Jan 13 - Jun 14
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Momentous occasions are heightened with personalized, DIY accents
Implications - Offering an alternative to contemporary goods, individuals are turning to DIY projects to make celebrations like weddings and birthdays more distinct. Heightening events with individuality, consumers are turning to customized bouquets and handcrafted confetti to add subtle, yet organic touches to celebratory experiences, putting emphasis on identity as opposed to simple celebration. [More]
Score: 5.2
This Quarter and Untested Top 4 Examples: 33,738 Total Clicks Date Range: Jan 13 - May 14
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Seeking poignant scheduling methods, consumers turn to DIY approaches
Implications - As demands from work and home continue to bombard consumers, maintaining efficient sources of organization among the plethora of duties and tasks can be overwhelming. Seeking more influential organizational tactics, consumers are turning to DIY approaches to give calendars and daily planners a more personal, and aesthetically pleasing appeal. Handcrafted scheduling systems illustrate a desire for more tailored methods of day-to-day management. [More]
Score: 6.9
This Year and Warm Top 4 Examples: 12,041 Total Clicks Date Range: Feb 13 - May 14
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Crochet moves from stale pastime to opportunity to express individuality
Implications - Previously seen as a hobby for the agoraphobic, the art of crochet is being revamped as an easy means to express individuality. As the DIY wave picks up the pace, more methods of easy creation and customization are becoming popular. In an age where individuality reigns supreme, consumers respond well to the opportunity to express themselves. [More]
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Score: 5
This Year and Mild Top 4 Examples: 5,615 Total Clicks Date Range: Oct 13 - Apr 14
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DIY mixology culture allows consumers to indulge on a budget
Implications - This post-recession society is more frugal than its predecessor, yet still seeks to enjoy indulgences and over all, communicate status. This has prompted the launch of DIY mixology culture. The ability to mix fancy drinks at home for guests and the like not only allows consumers to save, but gives them a chance to communicate their skills and seem sophisticated in the eyes of their peers. [More]
Score: 7.4
This Year and Warm Top 4 Examples: 64,758 Total Clicks Date Range: Feb 13 - Apr 14
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Seeking authentic expression, consumers turn to custom paper-made gestures
Implications - As vanity and materialistic views continue to dominant mainstream society, an emphasis on exterior aesthetics is becoming more common, often resulting in goods that lack emotional depth or meaning. Seeking to enhance everyday gestures with more personal appeal, individuals are turning to paper-made gifts to combine the sustainable, intimate nature of homemade papercrafts, signifying a preference for personalization over surface-level value. [More]
Score: 5.1
This Year and Mild Top 4 Examples: 4,515 Total Clicks Date Range: Jan 14 - Apr 14
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Looking to offer nutrients on a budget, parents turn to homemade meals
Implications - With the cost of maintaining a comfortable upbringing for children often reaching staggering amounts, opting for organic, and often pricier health food items can be challenging for families who are tight on a budget. Seeking to offer nutritional goods in a more cost-effective manner, parents are turning to homemade infant meals to combine the need for nourishment with more accessible, economic means. [More]
Score: 5.5
This Year and Warm Top 4 Examples: 3,584 Total Clicks Date Range: Jan 14 - Apr 14
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The spa is ditched for at-home devices that provide on-demand results
Implications - The need to participate in cost-effective beauty rituals at home is on the rise. Consumers are looking for solutions that provide comparable results to formal surgeries and professional services in the comfort of their own home. Buffing, tightening and firming their way to perfection, individuals strive to present a picture perfect image of themselves with a new emphasis on convenience. [More]
Score: 4.9
This Year and Mild Top 4 Examples: 41,177 Total Clicks Date Range: Nov 12 - Apr 14
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Seeking to encourage individuality, parents turn to participatory decor
Implications - As a means to embrace infant individuality among the dominance of societal views, parents are turning to customized decor options to encourage greater artistic involvement, allowing children to extend their imaginative capacities onto practical interior accessories. Participatory decor combines playful interaction with the growing need to envelop the inventiveness and originality of youths. [More]