Consumer Insights

Emerging customization opportunities for innovators, entrepreneurs and creative minds

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Score: 7.1
This Quarter and Warm Top 4 Examples: 3,709 Total Clicks Date Range: May 16 - Jun 16
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Consumers trade public spaces for elaborate custom backyard retreats
Implications - Visually appealing products and patio sets for outdoor soirees entice consumers to create a personal sanctuary in their own backyards. Millennials prefer at-home entertainment to cut costs and present a personalized flare, while Boomers are more inclined to host gatherings for privatization and relief from overcrowded public venues. This shift in leisure activities speaks to an overall consumer desire for customization and intimacy, regardless of their assigned generation. [More]
Score: 7.8
This Quarter and Warm Top 4 Examples: 4,545 Total Clicks Date Range: Mar 16 - May 16
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3D printing empowers consumers to create a customized world
Implications - The prevalence of at-home 3D printing has been rocking the manufacturing world by placing the power of creation directly into the hands of consumers. This is a response to the increased popularity of maker culture, however updated to go beyond a hobby or interest, and into daily needs. Such pragmatic, self-controlled use of a previously novel tool speaks to consumers' shifting perspective of technology as a necessity, as opposed to a luxury. [More]
Score: 6.5
This Year and Warm Top 4 Examples: 7,240 Total Clicks Date Range: Aug 15 - Mar 16
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Dining concepts evolve to offer totally customizable pizza menus
Implications - As consumers search for personalization in all of their purchasing decisions, many are enticed by dining concepts that let guests create their own pizzas. Additionally, customizable pizza menus with mix and match options allows individuals to create an item that fits within their dietary restrictions. In addition to highlighting shifting consumer desires around the health and wellness movement, this progression speaks to the interest in experiences defined by one's personal tastes. [More]
Score: 8
This Year and Hot Top 4 Examples: 11,424 Total Clicks Date Range: Oct 15 - Mar 16
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Designers find ways to mimic or maximize natural light for health benefits
Implications - Natural light has been favored by designers and architects alike for its aesthetic properties and health benefits. In addition to wellness and relaxation, natural light is also being maximized in home and work environments for its ability to increase productivity. In today's high-paced environment, performance is just as, if not more, important to the modern-day consumer as stress relief. [More]
Score: 7.4
This Year and Warm Top 4 Examples: 26,995 Total Clicks Date Range: Mar 15 - Mar 16
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Large brands offer unique amenities in-store to establish personality
Implications - As brick-and-mortar retailers work to entice consumers into stores, many established brands are moving to incorporate unexpected offerings in the form of personalization kiosks and other amenities. Often integrated into a brand's foremost flagship boutique, such experience-focused incentives serve to funnel consumers into a physical store, where they can better grasp both product function and brand history. This shift suggests the power of flagship stores in articulating a brand experience and showcases the potential of such interactions as a crucial "brand touchpoint." [More]
Score: 5.2
This Year and Mild Top 4 Examples: 9,921 Total Clicks Date Range: Nov 14 - Dec 15
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Brands provide customized product options for consumers to gift
Implications - Brands are introducing limited-edition product offerings that can be customized to create unique sentiments, successfully elevating fans to brand ambassadors in the process. Given the novelty factor of such items, these types of personalized products also serve as marketing opportunities in and of themselves. In addition to the relation to a desire for customization, this shift speaks to the modern fascination with brands as aspirational lifestyle pioneers. [More]
Score: 7.6
This Year and Warm Top 4 Examples: 6,912 Total Clicks Date Range: Nov 15 - Apr 16
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Traditional gifts evolve to add a personalized element to the process
Implications - Bypassing mainstream gifts for a more meaningful alternative, consumers are turning to customization techniques to add personal flair to the gifting process. Offering everything from personalized features to mix-and-match elements that take user preferences into account, this shift speaks to a growing desire for customization, especially when it comes to social gestures. [More]
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Score: 7.9
This Year and V. Hot Top 4 Examples: 15,939 Total Clicks Date Range: Mar 14 - Feb 16
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Consumers are tempted with ultra-luxurious customization services
Implications - Ultra-luxurious bespoke services seek to tempt the luxury consumer in search of hyper-customized services. In what can be seen as an extension of exclusivity marketing and hyper-personalization, bespoke accessories offer an intimate curation process for consumers left dissatisfied by traditional luxury offerings. [More]
Score: 5.3
This Year and Mild Top 4 Examples: 8,165 Total Clicks Date Range: Feb 14 - Aug 15
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Consumer interest in maker culture prompts a surge in DIY gifting
Implications - A seemingly relentless passion for maker culture among young shoppers is prompting a host of DIY gifting ideas. No matter the format, what remains consistent are the tie-ins between a drive for handmade goods and the Millennial love of customization. Just below this demographic are members of Generation Z who are also enthusiastic about homespun creations due to more conservative spending habits. [More]
Score: 4.3
Mild Top 4 Examples: 4,093 Total Clicks Date Range: Jun 13 - Jun 15
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Creatives produce illustrated takes on American political figures
Implications - Cartoonish depictions of famous figures are blurring the lines between politics and art. Depictions of this kind touch on satirical themes tied to American pride and nationalism. By providing an artistic outlet for these governmental topics, these creations help develop a more expressive political culture. [More]