PRO Trends

Emerging customization opportunities for innovators, entrepreneurs and creative minds

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Score: 5.9
This Quarter and Mild Top 4 Examples: 8,298 Total Clicks Date Range: Nov 14 - Dec 15
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Brands provide customized product options for consumers to gift
Implications - Brands are introducing limited-edition product offerings that can be customized to create unique sentiments, successfully elevating fans to brand ambassadors in the process. Given the novelty factor of such items, these types of personalized products also serve as marketing opportunities in and of themselves. In addition to the relation to a desire for customization, this shift speaks to the modern fascination with brands as aspirational lifestyle pioneers. [More]
Score: 7.3
This Quarter and Warm Top 4 Examples: 3,575 Total Clicks Date Range: Nov 15 - Dec 15
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Traditional gifts evolve to add a personalized element to the process
Implications - Bypassing mainstream gifts for a more meaningful alternative, consumers are turning to customization techniques to add personal flair to the gifting process. Offering everything from personalized features to mix-and-match elements that take user preferences into account, this shift speaks to a growing desire for customization, especially when it comes to social gestures. [More]
Score: 7.1
This Year and Warm Top 4 Examples: 15,194 Total Clicks Date Range: Mar 14 - Sep 15
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Consumers are tempted with ultra-luxurious customization services
Implications - Ultra-luxurious bespoke services seek to tempt the luxury consumer in search of hyper-customized services. In what can be seen as an extension of exclusivity marketing and hyper-personalization, bespoke accessories offer an intimate curation process for consumers left dissatisfied by traditional luxury offerings. [More]
Score: 5.8
This Year and Mild Top 4 Examples: 7,819 Total Clicks Date Range: Feb 14 - Aug 15
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Consumer interest in maker culture prompts a surge in DIY gifting
Implications - A seemingly relentless passion for maker culture among young shoppers is prompting a host of DIY gifting ideas. No matter the format, what remains consistent are the tie-ins between a drive for handmade goods and the Millennial love of customization. Just below this demographic are members of Generation Z who are also enthusiastic about homespun creations due to more conservative spending habits. [More]
Score: 4.8
This Year and Mild Top 4 Examples: 3,861 Total Clicks Date Range: Jun 13 - Jun 15
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Creatives produce illustrated takes on American political figures
Implications - Cartoonish depictions of famous figures are blurring the lines between politics and art. Depictions of this kind touch on satirical themes tied to American pride and nationalism. By providing an artistic outlet for these governmental topics, these creations help develop a more expressive political culture. [More]
Score: 6.8
This Year and Warm Top 4 Examples: 9,969 Total Clicks Date Range: May 14 - May 15
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Consumers turn to functional, eco-friendly travel products
Implications - Consumers are adopting a responsible approach to travel through eco-friendly products. This speaks to a rise in eco-consciousness that creates a need for convergence between everyday priorities, such as convenience, with environmental concerns. Ultimately, consumers are seeking green products, but within the parameters of conventional daily consumerism. [More]
Score: 7.7
This Month and Warm Top 4 Examples: 5,911 Total Clicks Date Range: Feb 15 - Feb 16
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Enhancing personal greetings, consumers opt for customized product messaging
Implications - Seeking an alternative to traditional greeting cards, consumers are turning to personalized product packaging. Customizing wine labels and chocolate boxes with sentimental messages and personal greetings, consumers are turning to unconventionally branded products to not only convey an element of surprise, but also add sentimental elements to run-of-the-mill, commercial goods. [More]
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Score: 5.2
Warm Top 4 Examples: 10,407 Total Clicks Date Range: Jun 14 - Jan 15
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3D printing moves beyond set parameters for larger projects in manufacturing
Implications - The potential of 3D printing is being realized as manufacturers remove boundaries with free form printers for creating large-scale products with ease. This innovation paired with the incorporation of new filament for the printers means the further expansion of this promising technology in a multitude of industries. [More]
Score: 7.1
Hot Top 4 Examples: 74,382 Total Clicks Date Range: Jan 13 - Nov 14
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Consumer preference for a tailored experience sparks custom bedroom products
Implications - The personal nature of intimacy products has sparked consumers to prefer customized variations that provide an enhanced sense of comfort and familiarity. As the customization boom continues to permeate a multitude of different industries, the incorporation of such qualities appeals to consumer preference for tailored goods. [More]
Score: 6.8
This Year and Warm Top 4 Examples: 26,633 Total Clicks Date Range: Nov 13 - Oct 15
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Consumers opt for DIY techniques to add personal touches to holiday decor
Implications - Moving away from the typical aesthetics found in store-bought products, consumers are turning to DIY activities to add individuality to holiday decor. Making Christmas trees and gift wrapping using unexpected materials, consumers are heightening seasonal experiences with greater sentimental features. This reflects a need to maintain tradition in a more creative and personalized manner. [More]