Consumer Insights

Emerging customization opportunities for innovators, entrepreneurs and creative minds

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Score: 6.9
This Quarter and Warm Top 4 Examples: 6,756 Total Clicks Date Range: Aug 15 - Mar 16
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Dining concepts evolve to offer totally customizable pizza menus
Implications - As consumers search for personalization in all of their purchasing decisions, many are enticed by dining concepts that let guests create their own pizzas. Additionally, customizable pizza menus with mix and match options allows individuals to create an item that fits within their dietary restrictions. In addition to highlighting shifting consumer desires around the health and wellness movement, this progression speaks to the interest in experiences defined by one's personal tastes. [More]
Score: 8.4
This Quarter and Hot Top 4 Examples: 9,294 Total Clicks Date Range: Oct 15 - Mar 16
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Designers find ways to mimic or maximize natural light for health benefits
Implications - Natural light has been favored by designers and architects alike for its aesthetic properties and health benefits. In addition to wellness and relaxation, natural light is also being maximized in home and work environments for its ability to increase productivity. In today's high-paced environment, performance is just as, if not more, important to the modern-day consumer as stress relief. [More]
Score: 7.3
This Quarter and Warm Top 4 Examples: 22,148 Total Clicks Date Range: Mar 15 - Mar 16
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Large brands offer unique amenities in-store to establish personality
Implications - As brick-and-mortar retailers work to entice consumers into stores, many established brands are moving to incorporate unexpected offerings in the form of personalization kiosks and other amenities. Often integrated into a brand's foremost flagship boutique, such experience-focused incentives serve to funnel consumers into a physical store, where they can better grasp both product function and brand history. This shift suggests the power of flagship stores in articulating a brand experience and showcases the potential of such interactions as a crucial "brand touchpoint." [More]
Score: 5.5
This Year and Mild Top 4 Examples: 9,124 Total Clicks Date Range: Nov 14 - Dec 15
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Brands provide customized product options for consumers to gift
Implications - Brands are introducing limited-edition product offerings that can be customized to create unique sentiments, successfully elevating fans to brand ambassadors in the process. Given the novelty factor of such items, these types of personalized products also serve as marketing opportunities in and of themselves. In addition to the relation to a desire for customization, this shift speaks to the modern fascination with brands as aspirational lifestyle pioneers. [More]
Score: 8
This Month and Warm Top 4 Examples: 5,256 Total Clicks Date Range: Nov 15 - Apr 16
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Traditional gifts evolve to add a personalized element to the process
Implications - Bypassing mainstream gifts for a more meaningful alternative, consumers are turning to customization techniques to add personal flair to the gifting process. Offering everything from personalized features to mix-and-match elements that take user preferences into account, this shift speaks to a growing desire for customization, especially when it comes to social gestures. [More]
Score: 8.3
This Quarter and V. Hot Top 4 Examples: 15,160 Total Clicks Date Range: Mar 14 - Feb 16
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Consumers are tempted with ultra-luxurious customization services
Implications - Ultra-luxurious bespoke services seek to tempt the luxury consumer in search of hyper-customized services. In what can be seen as an extension of exclusivity marketing and hyper-personalization, bespoke accessories offer an intimate curation process for consumers left dissatisfied by traditional luxury offerings. [More]
Score: 5.5
This Year and Mild Top 4 Examples: 8,057 Total Clicks Date Range: Feb 14 - Aug 15
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Consumer interest in maker culture prompts a surge in DIY gifting
Implications - A seemingly relentless passion for maker culture among young shoppers is prompting a host of DIY gifting ideas. No matter the format, what remains consistent are the tie-ins between a drive for handmade goods and the Millennial love of customization. Just below this demographic are members of Generation Z who are also enthusiastic about homespun creations due to more conservative spending habits. [More]
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Score: 4.5
This Year and Mild Top 4 Examples: 4,049 Total Clicks Date Range: Jun 13 - Jun 15
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Creatives produce illustrated takes on American political figures
Implications - Cartoonish depictions of famous figures are blurring the lines between politics and art. Depictions of this kind touch on satirical themes tied to American pride and nationalism. By providing an artistic outlet for these governmental topics, these creations help develop a more expressive political culture. [More]
Score: 6.6
This Year and Warm Top 4 Examples: 10,571 Total Clicks Date Range: May 14 - May 15
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Consumers turn to functional, eco-friendly travel products
Implications - Consumers are adopting a responsible approach to travel through eco-friendly products. This speaks to a rise in eco-consciousness that creates a need for convergence between everyday priorities, such as convenience, with environmental concerns. Ultimately, consumers are seeking green products, but within the parameters of conventional daily consumerism. [More]
Score: 7.4
This Year and Warm Top 4 Examples: 7,470 Total Clicks Date Range: Feb 15 - Feb 16
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Enhancing personal greetings, consumers opt for customized product messaging
Implications - Seeking an alternative to traditional greeting cards, consumers are turning to personalized product packaging. Customizing wine labels and chocolate boxes with sentimental messages and personal greetings, consumers are turning to unconventionally branded products to not only convey an element of surprise, but also add sentimental elements to run-of-the-mill, commercial goods. [More]