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Emerging customization opportunities for innovators, entrepreneurs and creative minds

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Score: 8.6
This Month and Warm Top 5 Examples: 14,906 Total Clicks Date Range: Oct 16 - Apr 17
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Shared spaces take a modular approach for multipurpose usage
Implications - Modern lifestyle shifts mean a more adaptable approach in architectural design is needed in order to maximize the usage of a space. Shared spaces in particular are becoming increasingly relied upon to accommodate different work and leisure preferences so as to create a sense of inclusivity and acceptance. [More]
Score: 6.6
This Month and Warm Top 5 Examples: 3,927 Total Clicks Date Range: Jan 16 - Apr 17
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Everyday items in the home become enhanced through voice recognition
Implications - Voice-controlled technology begins permeating the home in surprisingly routine ways as consumers expect more from their everyday appliances and devices. As small items throughout the home are becoming outfitted with voice-activated features, homeowners are empowered with a sense of total control as well as the ultimate form of personalization as they can change almost any setting with a single word. [More]
Score: 8
This Month and Hot Top 5 Examples: 11,636 Total Clicks Date Range: Jul 16 - Mar 17
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Consumers look to new services that further simplify meal-prep
Implications - Looking beyond subscription services and home delivery, consumers are taking advantage of in-store and boutique services that expedite the meal preparation process and provide an opportunity for hands-on guidance. This progression highlights the expanded expectations facing contemporary grocers, as well as the interest in educational services that allow customers to take knowledge of the skill home with them in addition to a finished product. [More]
Score: 7.4
This Quarter and Warm Top 6 Examples: 8,441 Total Clicks Date Range: Nov 16 - Mar 17
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Designers encourage personalization of the classic jean jacket silhouette
Implications - As consumers look for ways to emphasize individual personality while sticking to staples capable of going from the office to an evening out, many are selecting designer denim jackets that offer unique customizable features or that boast limited edition status from cult brands. Highlighting one of the safer ways one can transform a conventional piece into an outfit-altering fashion statement, this progression underlines the continued influence of the DIY movement, as well as the connection between personalization and exclusivity in the mind of the consumer. [More]
Score: 5.5
This Year and Mild Top 5 Examples: 10,009 Total Clicks Date Range: May 16 - Jun 16
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Consumers trade public spaces for elaborate custom backyard retreats
Implications - Visually appealing products and patio sets for outdoor soirees entice consumers to create a personal sanctuary in their own backyards. Millennials prefer at-home entertainment to cut costs and present a personalized flare, while Boomers are more inclined to host gatherings for privatization and relief from overcrowded public venues. This shift in leisure activities speaks to an overall consumer desire for customization and intimacy, regardless of their assigned generation. [More]
Score: 5.9
This Year and Warm Top 6 Examples: 9,230 Total Clicks Date Range: Mar 16 - May 16
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3D printing empowers consumers to create a customized world
Implications - The prevalence of at-home 3D printing has been rocking the manufacturing world by placing the power of creation directly into the hands of consumers. This is a response to the increased popularity of maker culture, however updated to go beyond a hobby or interest, and into daily needs. Such pragmatic, self-controlled use of a previously novel tool speaks to consumers' shifting perspective of technology as a necessity, as opposed to a luxury. [More]
Score: 5.6
This Year and Mild Top 5 Examples: 11,288 Total Clicks Date Range: Aug 15 - Sep 16
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Dining concepts evolve to offer totally customizable pizza menus
Implications - As consumers search for personalization in all of their purchasing decisions, many are enticed by dining concepts that let guests create their own pizzas. Additionally, customizable pizza menus with mix and match options allows individuals to create an item that fits within their dietary restrictions. In addition to highlighting shifting consumer desires around the health and wellness movement, this progression speaks to the interest in experiences defined by one's personal tastes. [More]
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Score: 7
Hot Top 4 Examples: 16,437 Total Clicks Date Range: Oct 15 - Mar 16
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Designers find ways to mimic or maximize natural light for health benefits
Implications - Natural light has been favored by designers and architects alike for its aesthetic properties and health benefits. In addition to wellness and relaxation, natural light is also being maximized in home and work environments for its ability to increase productivity. In today's high-paced environment, performance is just as, if not more, important to the modern-day consumer as stress relief. [More]
Score: 6.3
This Year and Warm Top 6 Examples: 46,030 Total Clicks Date Range: Mar 15 - May 16
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Large brands offer unique amenities in-store to establish personality
Implications - As brick-and-mortar retailers work to entice consumers into stores, many established brands are moving to incorporate unexpected offerings in the form of personalization kiosks and other amenities. Often integrated into a brand's foremost flagship boutique, such experience-focused incentives serve to funnel consumers into a physical store, where they can better grasp both product function and brand history. This shift suggests the power of flagship stores in articulating a brand experience and showcases the potential of such interactions as a crucial "brand touchpoint." [More]
Score: 4.4
Warm Top 5 Examples: 12,038 Total Clicks Date Range: Nov 14 - Dec 15
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Brands provide customized product options for consumers to gift
Implications - Brands are introducing limited-edition product offerings that can be customized to create unique sentiments, successfully elevating fans to brand ambassadors in the process. Given the novelty factor of such items, these types of personalized products also serve as marketing opportunities in and of themselves. In addition to the relation to a desire for customization, this shift speaks to the modern fascination with brands as aspirational lifestyle pioneers. [More]