Transparent Health

Beverage brands opt for transparent packaging to showcase ingredients

Implications - No longer satisfied with ingredient labels or claims of health benefits, consumers are looking for greater visual affirmations when it comes to their health. Taking this into account, beverage brands are turning to transparent packaging designs to showcase ingredients. Allowing buyers to see the product they're purchasing in full, these products not only help brands communicate a more transparent image; they also signify a desire for simplified packaging designs.
SCORE: 7.6
This Year and Hot Top 6 Examples: 40,938 Total Clicks Aug 15 - Sep 16
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Consumer Insight Topics: Art & DesignMarketingDesignBranding
Vibrantly Branded Juice Detoxes - DETOX3 is a Detoxifying Juice Brand Based in Barcelona
SCORE: 7.7
Viral 10,179 Clicks Pub: Jan 8, 16
Vibrantly Branded Juice Detoxes
DETOX3 is a Detoxifying Juice Brand Based in Barcelona
This juice detox program from Barcelona boasts an elegant packaging scheme that even slightly brightens up the thought of taking part. Designed by Marina Porte, the packaging for DETOX3 is comprised... [More]
Interactive Juice Cups - Backbone Branding Created a Playful Design Concept for To-Go Containers
SCORE: 7.7
V. Hot 6,021 Clicks Pub: Mar 8, 16
Interactive Juice Cups
Backbone Branding Created a Playful Design Concept for To-Go Containers
While there are many designs for juice cups and bottles that are transparent in order to show off the vibrant colors of the beverage, Backbone Branding created a concept that make the act of... [More]
Unsweetened Sparkling Waters - These Refreshing Beverages Come in a Variety of Flavors
SCORE: 8.6
This Year and V. Hot 3,487 Clicks Pub: Sep 20, 16
Unsweetened Sparkling Waters
These Refreshing Beverages Come in a Variety of Flavors
‘Seriously Unsweetened Sparkling Waters’ offer a refreshing flavored beverages without the many additives that others of their kind include. The bottles for these drinks were designed... [More]
Gluten-Free Vodka Branding - Method + Standard Vodka is an All-American Spirit Perfect for Cocktails
SCORE: 6
Warm 1,698 Clicks Pub: Dec 21, 15
Gluten-Free Vodka Branding
Method + Standard Vodka is an All-American Spirit Perfect for Cocktails
Method + Standard Vodka is an American craft spirit made in small batches in North Carolina. Currently being produced in four flavors, Method + Standard Vodka boasts pristine branding that speaks to... [More]
Raw Juice Labratory Branding - ELXR is a Toronto Cold-Pressed Juice Bar with Clever Packaging
SCORE: 5.5
Warm 16,081 Clicks Pub: Aug 3, 15
Raw Juice Labratory Branding
ELXR is a Toronto Cold-Pressed Juice Bar with Clever Packaging
Featuring unique symbols and a clean, san serif font, ELXR Juice Lab is able to distinguish itself as a cold-pressed juice bar that is a cut above the rest. Created by Jackson Wynne Branding Design... [More]
Functional Bottle Labels - This Easy-to-Carry Bottle Label Concept Features a Built-In Handle
SCORE: 5.4
Warm 3,472 Clicks Pub: Nov 3, 15
Functional Bottle Labels
This Easy-to-Carry Bottle Label Concept Features a Built-In Handle
Belgrade, Serbia-based designer Snežana Jeremić has created the concept for an easy-to-carry bottle label that combines branding with functionality. The design concept for these ‘Moj Sokic&#... [More]
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